Jennifer Fisher: On How To Become Unstoppable, Step Into Your Power, Overcome Setbacks, & Redefine Success

24:00You want people to believe in you. You want people to want to buy your product and, you know, believe and trust you as a brand. You know, that's kind of what you're going through. You're kind of always going through that. You're constantly. But then you then you have the trust of consumers. But then you also are dealing with, you know, with jewelry. You know, OK, there's like the celebrity component to it. There's the marketing component to it. There's all of those things that you sort of grapple with as you're. And then you want to maintain your space in that in the business. And there's new there's competition that comes up and there's new people.

24:29This episode is brought to you by Squarespace. Squarespace is the all-in-one website platform for entrepreneurs to stand out and succeed online, whether you're just starting out or managing a growing brand. Squarespace makes it easy to create a beautiful website, engage with your audience, and sell anything from products to content to time, all in one place, all on your own terms. Here's the thing. It has never been easier to succeed online ever in the history of the world. And platforms like Squarespace can make it even easier for you. 10 years ago when Lauren and I were trying to do something like this, it was so much harder to build a website, to build a brand, to monetize online, to stand out.

25:04This is why I love platforms like Squarespace so much because they give you the ability to do all of this cost-effectively and efficiently all on your own terms on a platform that you control. For years, Lauren and I have been talking on this podcast about making sure that you can control your own platform and not be at the mercy of these third-party social platforms that we all create on. Use those as marketing tools, but always funnel back to a place that is yours that you own. whether that's creating a website so that you can sell merch or your own product line, courses, subscription businesses, if you want to build a newsletter, if you want to just blog and get paid to do that, Squarespace can help you do it all.

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26:01Again, that's squarespace.com slash skinny. Let's take a quick break to talk about YNAB. One of the most important things that I think every individual needs to learn about is personal finance, money, how to manage it, how to control it, how to save it and how to invest it. Yet so many of us go through life struggling with our personal finances. And here's the thing, nobody likes being money stressed. Nobody likes wondering if they're going to pay their next rent bill or if they're going to be able to afford that next credit card bill as it comes around. This is why platforms like YNAB are so important.

26:27YNAB, spelled Y-N-A-B, is a life-changing app that helps you do what you want with the money you have. You'll create a flexible plan for your money through the simple practice of giving every dollar a job, keeping you focused on the life that you want. So whether you want to cover that mortgage or your rent or fund your 401k without sacrificing dinners with friends or that long-awaited trip abroad, with YNAB, you'll stop wondering where your money goes and start deciding where it'll take you instead. Don't just take it For me, 92 % of users report feeling less money stress since using YNAB, and the average YNAB user saves nearly$600 in their first month and$6 ,000 in their first year.

27:00Imagine what an extra$6 ,000 in your bank account could do for you. Lauren and I did an episode on this very podcast with the founder of YNAB. All you have to do is search YNAB Skinny Confidential on our podcast feed, and we did a whole deep dive into personal finance and how to use this app to change your life. Life is short. Spend it well with YNAB. Of course, we have an incredible offer for our listeners and viewers. TSC Heminer Show listeners can claim an exclusive three-month free trial with no credit card required at www.ynav.com slash skinny. That's Y-N-A-V.com slash skinny. If you know me, you know that I take the diapers and the wipes that I use on my kids seriously.

27:36If you listen to the toast episode that I'm on with Jackie, you know exactly what I'm talking about. The brand that I use that I always reach for that's in my handbags that I've used on all three kids is Coterie. I love their diapers. I love their wipes. I just love everything about what they do. The baby's skin and kid's skin is so delicate and their microbiome and their skin barrier, it's still developing. So you want to make sure that you're using a product that's minimalistic, something that has a very gentle less is more philosophy, and that is Coterie. While you're on their site, if you're looking for something that multitasks for the parent, They have this thing called First Wash.

28:15It's a tear-free hair and body wash that leaves everything so silky. They also have a soft cream that lightly but so effectively moisturizes both face and body. And then my personal favorite, their Bun Balm. It's this gorgeous occlusive balm that I love not only for diaper changes but for dry patches all over. I literally used it the other day on my dermatitis. It works. I love that their brand takes out a lot of guesswork by being hypoallergenic, dermatologist tested, made without fragrance or parabens. This one's a big one for me. It's also cruelty-free, vegan, microbiome-friendly, and pH balanced.

28:55I feel like this brand just gets it. They seamlessly have integrated all the important points. Head to Coterie.com and use code SKINNY20 at checkout, you get 20 % off your first order at Coterie.com. Let me tell you about the Chicken Dunkers Lunchers. I am basically a chef, you guys. My kids think that they're chicken nuggets with dipping sauce, but what they don't know is they're loaded with hidden veggies, and I don't have to peel, I don't have to chop, and I don't have to beg anyone to take a bite. I tested these on my kids. They said it was a win. Like I said, they think I'm a chef. Their recipes are made with pediatricians.

29:36So everything is packed with hidden veggies. And somehow, this is crazy, my kids asked for seconds, which they don't do often. Everything is made with real ingredients, no artificial flavors, sweeteners, or dyes. And you guessed it, the brand is Little Spoon. Little Spoon is the first baby and toddler food company to set strict publicly available standards for heavy metals, for pesticides. And they just are giving you as a parent peace of mind, which I really am about. I'm so thoughtful with my ingredients and I want to make sure my kids are loving the food because you guys all know how it is as a parent when it's like 6 p.m.

30:12and the kids are hungry and you're staring into the fridge trying to figure out what to do. Little Spoon really has you covered. Oh, and here is the exciting part. Little Spoon is now in Target. Little Spoon is the mealtime hack parents can't stop talking about. Try their no prep, nutrient packed meals and snacks for babies, toddlers, and big kids. Get 50 % off your first order at littlespoon.com slash skinny with code skinny at checkout. That's L-I-T-T-L-E-S-P-O-O-N.com slash skinny. And don't forget to use our show's code for 50 % off your first order. I think with jewelry too, a lot of people will copy.

30:52I've seen your stuff copied. Like, I mean, for me, I saw your hoops that were on Haley Bieber, you know, the ones that I'm talking about years and years ago. And then like everyone copied them and Amazon came out. It's like, it's, it's hard to like be constantly copied. Well, I mean, listen, I didn't create the hoop bearing. It's been around for millions of years. Yours has a signature. It does. It does. But you know what? And my husband who ran my business with me for nine years, who's no longer with the business, he always said, you know, it's the highest form of flattery. Yes. So take it as a compliment.

31:23Move on. Keep moving forward. Keep evolving. And that's part of it as being a business owner, too. And you constantly have to be like, OK, that's great. That person did that. So what? Let's see if that sticks for them. You know, whatever. I just want to stay in my lane. The biggest, the most important thing, I think, when I've gotten to a certain point in my business is the horse with blinders, is stop looking around at what other people are doing. because you really just need to be focused on what do I want to do? What does my brand stand for? Where are we going? What are we doing next? And it doesn't matter that someone is doing something similar or if someone is, you know, trailing it, that doesn't matter to me because what I'm going to do, no one's going to go and do salt in a cookbook or whatever it is that I do next.

32:00That's so random. And that's important to me to make sure that you're maintaining like your brand identity and staying true to yourself. Like I, people are like, why aren't you making, you know, handbags and shoes as an accessories designer. Because I didn't want to. I wanted to make salt. That doesn't mean I'm not going to. But right now, I started with salt and food and lifestyle and home because that's what I really enjoy. You can tell that with your brand. I think it can also just be so distracting when you're trying to keep up with what everyone else is doing around you. It really takes your focus off of what you should be doing.

32:31I have one of the biggest questions I struggle with whenever I'm talking to is when people ask me to tell them who my competition is. And I'm like, I know who's like doing, I have an awareness of who's doing things in the world of media, but I really don't understand how they're doing it. And that makes me maybe sound stupid as an executive and this like running a media company. But for me, if I pay attention too much to what all these people are doing, it like completely takes me out of how I think this thing should be going. I completely agree with you. It confuses me a little bit. It also makes you feel like shit.

33:00Like you don't want to be looking around and be like, oh, maybe I should be doing it the way so-and-so is doing it. And it makes you question yourself and the things that you're doing. Like, I think the best advice to someone in business is to like stay in your own lane. Yeah, you don't want to be a second rate version of someone else. I also think that if I look at somebody and they're doing something really, really well, there's probably a bunch of things that I'm not seeing. Meaning like they're doing it well because of things that you can't even see on the surface. Correct. And so like trying to duplicate the end result is challenging.

33:25Correct. And why would you want to do that? What was your biggest bump in your business? Where did you see the most growth and explosion? COVID. Why? COVID, my business split, because everyone was living here. And what did they want to wear? Necklaces and earrings. Ah. And what did we have to do? Figure out how to stay in business. And we didn't furlough one employee during COVID. I'm really proud of that. But it also was probably really stupid of us because we staffed up in order to stay in business to keep up with the demand. And we built this like underground railroad of like how to keep, like I had girls in Brooklyn.

33:58I had girls uptown, downtown, of on my team producing the jewelry, like QC-ing it, sending it out for plating, going to my fine jewelry manufacturers and making sure that they were getting what they could get done. And then I was going in every day and I was shipping every order by myself at our Fifth Avenue location because we warehoused. So we were legally allowed to fulfill. But I would go in there, I would like turn on Justin Bieber in my workout clothes and I literally was like hauling trucks of boxes to FedEx every day. That is so crazy. it was insane get down into your warehouse no that's like i love that it was insane but it also was so much fun yeah it's kind of scary because it was like remember that what's a will smith movie where like the zombies were outside and he was locked inside independence day no i know he has the dog uh no no i am legend yes that's a great movie thank you great movie but that's what it felt like because it was kind of scary because there was like no one around and i was there alone all day long doing this and i would go out if like the fedex guy or the ups guy I wouldn't show up, which was often during that.

35:00And I literally like I was carting it myself to get the orders out. And so our business exploded. But at that time, we should have made some changes in the business that we didn't to keep up with the demand. And we just bloated ourselves with employees. What would you have done differently? I would have changed my manufacturing, which I didn't, which we did. We didn't do. So when it blows up like that during COVID, how did you keep up with the demand and how did you pivot after COVID? We just kept going. We just kept going. It was like one foot in front of the other. And it was like, and the greatest thing is, I mean, and we acquired so many customers during that time too, that like, think about it.

35:33I mean, no one was going out to eat. No one was traveling. People were buying a lot of jewelry. And it also was, it just was like, it was just, it was kind of insane what happened with the business. Stimulus money was flowing. It was crazy. So at what point are you like, I want to launch salt? That was 2017. That was before COVID. That was before COVID. I was shipping salt too. You were shipping salt. I was shipping salt myself too. How did the salt even come about? I feel like there's a good story. there. There is a good story there. So I have Hashimoto's, which is an autoimmune disease. And my endocrinologist suggested that I eat more protein in the morning.

36:04And I, so I went out and I was like, okay, if I'm going to eat eggs every morning, they have to taste good. And I just don't want to use salt and pepper. So I literally scoured every gourmet grocery store in New York City, all over online and couldn't find anything that didn't taste like a barbecue rub or potpourri. Like it was all like, it was gross. And so I was like, okay. And that has, that was universal salt, our first salt. So that has, cause I didn't want garlic or onion in it. Cause I wanted to eat it in the morning and I wouldn't have dragon breath all day long. That makes total sense.

36:28So that one, my father used to ship me his lemons from California and I would grate the lemon rind because I never wanted to waste anything. So that universal has lemon rind in it, chili pepper, dill, cilantro, parsley, black pepper, and kosher salt. So that's the first one. And then, so as one did back in the day on Instagram, I put my egg avocado toast on Instagram. Wait, by the way, I have like one of the weirdest notes from our team today talking about you and they're like, I think she invented the avocado toast with the poached egg. Is that true? Like they attribute that to you. And I'm like, that's a pretty, are you going to claim it?

37:04This would be the time. I did not. I certainly did not create it, but I certainly was one of those people that put it on Instagram probably before most. No, they say that like basically you own the avocado toast with poached egg. I'll take it. I'll take it. Well, it's kind of part of my story though, because it's when people realized that I could cook. because it was before DMS. And so what, so I literally, and I say, tell the story all the time. Like, so I put it up there and it was like, you know, the comments and people were like, well, first of all, you can cook. That's crazy. Like a poached egg.

37:34And then second of all, what is on the egg? Like what's that seasoning? And I was like, oh shit. And I was, I would tell people where can we buy it? I'm like, well, you can't buy it yet. And then I'm like, Ooh, another business. Here we go. So my husband are like, okay, shit. Now we have to package it and figure it out. So I did a big holiday gifting to all the editors and that was the spicy salt. And I sent it out to all of my, like literally like editors in chiefs, like the biggest one herself even sent me like a thank you because I wasn't like a chocolate bar with my face on it, which is like all these people back in the day when magazines, when people were doing gift guides in office and there were a lot more magazines back then, these poor girls and boys had to stand at their desk and do gift guides and they were there late.

38:14So I'm like, let's send them a nourishing snack. So I sent them an avocado, a lemon. It literally was like the strategy behind this with my marketing team and like trying to get it done so they didn't get a rotten avocado to make sure people were in office was this like crazy feat that we got this done. But I got more thank you notes. It was like chips. It was clean chips, spicy salt, a lemon, an avocado, and instructions on how to make like an avocado mash at your desk. And people literally are like, okay, we want to write about it. And so that's, we literally just figured out how to package it and started selling it on the website.

38:45So random. And did the salt blow up? The salt blew up. And you were talking about Anna Wintour, yes? She can wink. Yes, you can wink. You can wink. Because here's the thing. Our team does good research. And I remember, because I hang on to some things when they do it. I save emails from her. And they say, avocado toast, poached egg, Anna Wintour. And that clicked in my brain. I'm like, that's a weird storyline, but I'll go down it on the podcast. There's so many people that said, thank you to me for that salt. It's kind of outrageous. And so it started this thing. And the salt, it's like, so like approximately, I should see, I should find out what the exact is now, but it was like 6 % of people that buy salt go on to buy jewelry.

39:21So the low barrier to entry into the brand have added a$12 price point to acquire customers. Huh? Interesting. Smart. I like it. The book called Salt? No, but I know about the book called Salt, but I haven't read it. You got to read it because it's like, you'll love it. I know. Basically, it was like the currency of the world. Yep. Exactly. It was worth more than gold at one point. I think you should launch like a salt jewelry. collection there's so many things that i should do i love the word salt so i almost named my cookbook salty bitch oh i really wanted to name it salty bitch but then people were like i mean i like trust your gut yeah that's maybe a cookbook too there's another through line i think with you that it would be interesting to this audience it seems you're able to get your products and yourself into the right places at the right time in the right way like what advice is there there in order to, if someone's starting out early and they're like, I need to, you know, they're trying to get out there and stand out.

40:17What, what would you tell them? Another thing my parents taught me when I was younger is relationships are everything. Relationships are everything. I'll tell you, want to know how I met Rihanna? I'll tell you a story. So it's, it's all relationships. So, and my father told me when I was younger, it doesn't matter who they are, what they do. You are kind and nice to people and you're never rude to anyone and respectful to everyone, no matter what they do for a job. Agreed. I feel like I need to learn more about your father later on because he sounds like a character. My father was such a badass.

40:39He was amazing. But he taught me so much. My mom, too. My mom, as well. My mom was like, you know, don't be a dick, you know, things like that. But my mom is also like, you walk in that room with confidence. You have, like, one chance to make a first impression. And, like, that's it. And my parents really, like, instilled all of these things in us. So the Rihanna story. So there was a girl that sold jeans. Hi, Carmen. At Intermix. And one day she called. She would sell me my jeans when I lived in Soho. I lived on Green Street. And she was, like, this amazing, great sales girl. And I loved her so much.

41:07And she was so kind. and we kept in touch and we would text. And one day she texted me and she said, you know, you don't know this about me, but I grew up in Trinidad with Rihanna and I style her like on the side and we're downstairs at Zara. And this was when my office was at 270 Lafayette, New York. She's like, can we come by when we're done? And that's how I met Rihanna. She came up to my showroom and stayed for like a long time and shop. Did she get jewelry? She bought a lot of jewelry. What's your policy on gifting? Are you specific about who you gift and intentional? Yeah. So, I mean, that's another thing to your point too of what, like, I am intentional about gifting because it's marketing.

41:41So if I don't have the dollars, you know, I don't have the marketing dollars to be paying celebrities to be wearing jewelry, you know, all the time to have these crazy contracts like big heritage brands. So as I grew the business, you know, intentionally seeding it or gifting, whatever you want to call it, to the right people to get them in the right hands. I want JLo wearing her two-inch thread hoops when she's coming out of the gym. and you want Haley wearing those, you know, her Haley hoops or the Samira hoops that you're talking about. What am I wearing? You're wearing a white gold diamond pin ear cuff.

42:12It's beautiful. It's gorgeous on you. Yeah, it's very pretty. I can wear this all the time, right? You can wear it all the time, but I think you have to move that other earring. I'm going to remove it. Should I just put a little diamond in there? Yeah, something. For some reason, changing that ear piercing really gives me an anxiety attack. Is that always your ear though? Yeah. Yeah, it's my ear too what do you mean well like if i put my if i'm ever to put my my hair behind my ear it's always my right ear oh yeah this is my because i think my right side of my face yeah the left side i'm like no way we're not doing that we're just oh we're like look at the yeah it's my side wait which side i have to stand on this side right but for photo right because she likes that side tries to stand on the other side i'm like get the fuck out of here see at least you know i think our cover art actually is like switched like is it is it no no no it's not it's the right no my husband knows to stand kevin knows knows to stand on the on the left side of me it's not hard just stand it's hard because i'm left-handed so why well too bad all the smartest people are we are so you intentionally pick who you're going to gift to based on what like who is the jennifer fisher girl it depends it could be i mean but on can i be honest yeah What makes me the happiest to see is real customers walking down the street wearing my jewelry.

43:25And I'll be like, I like your necklace. And they'll be like, oh, my God. Hey, like it's that kind of a thing to me is way more valuable because, listen, celebrities are styled. Everybody knows it in this day and age. On a red carpet, 99 percent of the times they have a contractor, they're being paid. And it used to move the needle, but things change now. Now it's influencers. Now things are like the world of all of jewelry and what moves a needle for a company. It's really changed. Who's someone that surprised you that's moved the needle? Oh, God. Me. I think I moved the most. That's what I wanted to get to because I noticed that you are the biggest fan of your own brand, which is so important in my opinion.

44:04Like, you are the one that is like sort of the go-to when it comes to wearing the brand. Is that intentional? Well, I mean, it's my business. I want to support it, obviously. Some people are not so front-facing like you are. I like to be the front woman I'm into it So would you get on every day and show everyone what you're wearing? I do and I don't and I never wear I never wear any other jewelry but mine but now it's taken me to a point now where it's like now it's about my clothing and my style now too so this is taking me into Maiden which is my new website that's coming out in October which is going to be where my short and long form food content is going to live where style and all of that kind of stuff is going to live too so we're working on building that right now which is really exciting How do you plan all of this in a day to get all these things done?

44:50Is there a strategy behind that? I have massive ADHD, but highly functioning. I've never gone to a doctor that has told me that, but my father had it. Clearly my husband. I mean, I think I'm just very highly functioning ADHD. So what's your day look like? Are you switching? It's chaos. Chaos. It is chaos. Is it like if you find something that you really focus on and you're into it, you can really be into it, but other stuff kind of gets lost? I'm highly organized. Like I'm a type. And so I'm I'm highly organized. But it is it's there's a lot going on. And I don't mean chaos that I'm all over the place.

45:21I mean, chaos that I do a lot. I try to get as much out of every day that I can. After my dad died, it was a huge turning point for me. Did you guys see that there's that there was Anderson Cooper and Stephen Colbert. They were doing that. They were talking about how they both had lost. Anderson lost his mom and Stephen lost his father. And they were talking about how those moments in life. And I'm going to I'm going to butcher this. But basically how, you know, losing a parent or losing someone that's so important like this. something horrible in your life can give you such perspective. So after my dad died, I had made this conscious choice that every day I'm going to wake up so grateful to still be here.

45:54And that to me has exponentially changed my life. And like I said, I want to squeeze everything out of every day. And what a gift it is to be here again. And what a gift it is to be able to do this all the time and to do something I love and that I'm passionate about. What a gift. And yeah, that's stressful. and like I get in bad moods and I get stressed out. But at the end of the day, how lucky am I that I get to do this every single day and I get to wake up and do it again. But I was reading, you know that book, The Untethered Soul? Everyone knows that book. There's like this part on death. I think it's from this book.

46:27But it was basically saying, imagine like if you knew you had one week left to live the choices you make. Then it said like, imagine if you had like three months and it keeps going down in the years and 10 years. It just says like how drastically different your choices are once you kind of like think about it from that perspective. So that makes a ton of sense what you're saying. It does. And even just the way that I look at things now, it's just, it's everything is so different. My choice is like, I'm going to say yes to absolutely as much as I can if it feels right. What makes you say no? If my gut tells me no.

46:59So give us an example. If something just says it feels like I'm going to do it just for like money or just to do it, just to, just to do it, just to, to get like a quick something. Like I'm not into that. That's not for me. One thing that is in my routine every single day is symbiotica. How I use it. Okay, let's give you the details. The first thing I do is in the morning when I wake up, I have my electrolytes. You know this. And then after that, I always make the same thing. It's two scoops of collagen, a scoop of protein. I add symbiotica's vitamin C to it. And then I add symbiotica's elderberry.

47:34I froth this up. I drink it down. It's kind of genius. I feel like I'm getting my vitamin C in, which is great for skin health and for hair health. And then I'm getting my elderberry in, which is really great for the immune system. And Symbiotica makes it so easy because they come in these little packets. I also at night am a fan of Symbiotica's magnesium spray. I've talked about this a lot on the show before, but basically it's this spray. It smells like lavender. It's all natural. And you spray it on your body. I like to spray it on my feet and on my neck. And I go to sleep just smelling so delicious and natural.

48:10But I also feel like the magnesium is seeping into my skin and my skin loves it. I look forward to this magnesium spray. If you're not into the spray, don't worry. They have you covered with their magnesium packets. If you're not using magnesium, you have to get on board. It's basically my favorite supplement. It enhances focus, reduces brain fog, balances your mood. I spray some of that on Michael on his feet too when he's not looking. It also helps with stress management and gives you a restful sleep. Taking Symbiotica supplements is one of the easiest ways I've found to stay consistent with my health goals, even during a busy summer.

48:46Go to symbiotica.com slash TSC today to get 20 % off plus free shipping. That's C-Y-M-B-I-O-T-I-K-A dot com slash TSC to get 20 % off plus free shipping. This episode is brought to you by Saks Fifth Avenue. What a place to shop. I just found the most amazing Luayve Navy glasses on Saks. I immediately bought them. They are so beautiful. They like lift the face. I was shopping on this site looking for gifts and I accidentally bought a gift for myself. You guys have to go on and check out all their sunglasses. I'm a huge fan of sunglasses and they really have the best picks. If you're looking for holiday gifts, Saks is an easy way to find inspiration.

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52:39You can go shop it at shopskinnyconfidential.com and we have a code for you. You can use NUNU at checkout and you will get 20 % off. Use the code NUNU at checkout to get 20 % off. Shopskinnyconfidential.com. How do you think about your time with your kids? Are you strategic about how you balance that? When you were working, would you also stay at home? How did you think about that? I struggle with that a lot. I'm sure you do. Yeah. Because I did a lot. And it's hard. So, you know, now that they're gone, now that they're gone, I do regret that I was on my phone so much post-COVID when they were both out of the house because I was working, you know, when it's your business, it's your business 24-7.

53:25You guys know what it's like. It's constant. And I should have made more of it. But I was cooking dinner and I was filming the food and I was putting it on Instagram and the kids just got used to it. but I should have and I still should put it down and leave it and let it buzz and let it do all the things and it will that stuff will still be there that time with my kids in the kitchen when I was doing all that stuff I do regret not being so present for them yes I was cooking them dinner every night and I wasn't going out all the time and I made that choice as a businesswoman to turn down most dinners and things that I got invited to so I could be home to cook them dinner.

54:04But I wish that I made that choice to be more present while I was there. That's so interesting that you that you just said that because I was I was doing a solo episode or with Michael and I was talking about how I don't want the phone like when my kids are waking up or when they're when I'm winding down to film like our day in the life because it's like smart. But but I'm not perfect at it. OK, I'm not perfect at it. I've learned that through being on my phone. Like you have to like learn it kind of. You almost have to do it and then you have to realize it and check yourself. Well, in your defense, we just had Jonathan Haidt on the podcast.

54:40Like it just literally, the episode came today as we're recording this. And he wrote that book, The Anxious Generation. And essentially like your generation was the first generation to go through raising children with these devices, right? Amazing. So it's like you had no, like there was nobody above you to be like, oh, this is what it's like. And so for us, we have younger kids and we're talking to parents a little further along in having these conversations. Like you. Yeah, you didn't know. That's really interesting for me to hear. I think I made a mistake of being on my phone too much when my kids were younger.

55:08That's to be totally honest. Do they tell you that or do you just think that? No, they would make comments sometimes, but that's just my personal... Looking back, if I could do something different, I would have done that a little bit differently. But they were still there and we were still having dinner and I was still caring for them being their mom. But the phone for me is like... It needs to... sometimes. I think it's easy to justify, especially when it's your living and your business to be like, oh, I need to be on it. But to your point, like they don't know the difference. They just want to be with you.

55:40Right. Jay Shetty said something so smart about this. He said, make two rooms in your house and no phone zone. Yep. So my no phone zone, hopefully you agree with this, is the kitchen and the bedroom. Like those are the hardest place, hardest rooms to not have a phone it's so much better though when you have a giant stand that holds our phone in the kitchen no no no no no no you'll never catch me on the phone in the kitchen the only thing i do in the kitchen is listen to podcasts you'll never see me on my phone and name a time you catch me on my phone in the bed never you're good on the bed but you know what you do that's worse than that though is you eat in the bed i do eat in the bed you do i have a tray i have a thing with the magazines that go in it.

56:22I have like a full Patricia from Southern Charm set up. No. I have a fucking place now. And I'm not nice about it. I have a fucking vase with little flowers on it. Like meals in bed? Or just snacks? Meals. What do you do? I do a plowman's lunch in bed with cheese and cornichons and sliced strawberries and prosciutto. Don't you think your sheets are dirty after? No, I'm so weird about the sheet thing. I get in the... This is me at night. Get a crumb scraper, bitch. I'm not changing that habit. I'm ripping the crumbs off the bed. You know, my daughter goes, Mom, can we have a Plowman's Lunch Slumber Party?

56:59That's fun for her, though. Yeah. It was great for the... Like, as a young kid and as a mom, that's fun. No, that's fun. Like, that's cool. She told me her favorite thing to do in the world is have a Plowman's Lunch Slumber Party. You do the Plowman's Lunch one out of 20 times eating in the bed. I'm dying that you do that. You eat in your bed like that. That's so... One day she spilled a chia seed beverage with all the chia seeds all over the sheets and it was just laying there. How many sets of sheets do you guys have? We have two. Thankfully, we got some partnerships. We're about to get some more.

57:29I thought everybody eats in bed. I like to. I don't eat in bed. I like to have my nervous system being so calm when I'm eating and bed is where I'm calm. I like to be on my phone in my bed, which is such a bad habit, but I do not eat in my bed. I'm very like funny about food. Yeah. Really? Yeah. Well, Michael, you know what? I think you would miss it. I would not. I promise you. I promise. I would not. And you know, like most husbands are like, oh, well there's like, I'm like not nice about it at all. I'm like, this is disgusting. I'm turned off. Like get a new wife. I'm never going to change.

58:00I love that about her though. This is who I am. Apologetically herself. Take it or leave it. I love it about her too, but it's just like we, you know, like I, I have, but that's cool. I was pregnant. I was like crunching in the dark. I'm dying. The problem with us two in our marriage is we are both extremely, stubborn so instead of me just accepting that's who she is and instead of her just accepting we will just fight it out for like wait it'll never change we'll just go at it for wait what are your signs aries and gemini my husband's gemini i'm a tourist tell me about your husband how did you guys work together for nine years and why did you stop working together he's so patient he's incredible well he originally started because he worked in finance on wall street okay and originally started because he was on garden leave from his from his job because he left because he was not happy and i always was just bitching and moaning because i am not even though i went to business school i studied business marketing i was not a finance major i was terrible i'm terrible at numbers and i would always kind of be bitching and moaning about like bookkeeping and this i can do this and he was like finally he's like you know what let me just come and help you and he helped for nine years and really for like the formative years of my business and helped me grow the brand i could not i would not be here without him the business would not be here without him that's a good husband he's an amazing guy we've been married 24 years he puts up with all of my shit he's but he knows but they're like to a point where it's like i know when to stop with him like i don't i don't walk all over him he brings me coffee in bed every morning so i do have coffee in bed that's different it's not like crummy it's not crummy i would like my coffee in bed you you make it downstairs kevin gets stopped in the street now if a girl's asking their coffee because like he's now because i put it on instagram like and on my personal and so girls will be like oh How do I get my husband to give me coffee in bed?

59:39I'd like it in bed. I got stopped the other day in New York. You know what they said to me? They popped out of the bushes in Central Park. They go, I love your wife. And then they just kept moving. I hired her. That was it. That was all that happened. He's like, I love her too. I was like, I love her too. Thank you. Me too. I love her too. So why did he decide to stop working with you after nine years? Was it just time? It was time. It was time. And now he's helping me with Maiden. He's going to help you with Maiden. He's helping me with Maiden now. So you guys are still working together. The experience is fruitful.

1:00:07Yes. So it's, yes, we're not like, I hate you. We're going to get divorced. You need to get out. It was not, it was not like that at all. And what is, when you tell him all these ideas that you have for all these different things, is he just like, let's do it? He has more ideas than I do. My husband is such a dreamer. He comes up, we, he is a Gemini. Oh my God. He is such a dreamer. He, he has ideas. Like he is really the idea guy. Like he comes up with so much good shit. It's, he's amazing. It's incredible. He sounds entrepreneurial. He is very much so. Is that how you would describe yourself?

1:00:36Yes. As entrepreneurial. So say there's someone listening and they're like, I want to be like you. What's the recipe? You have to work your ass off every day and have like the most grit and determination to like be turned down and be told no. Like if I always say if I had a dollar for every time I was told no, like I would be a billionaire right now. Like people like that's a dumb idea. Your jewelry is never going to be on a magazine cover. Like I have meetings that I have had people tell me that before. Like, but the thing about business is it's so funny. And I say this all the time. Like, you never really know what type of day that person is having or what position that person is in.

1:01:10So, like, if someone tells you something shitty or something that, you know, is makes you feel bad or makes you want to stop, you have to realize, like, where that person is coming from. So it's like, it's not necessarily you. Maybe that person. And that's fine if that person doesn't like your product or what you're doing because there's a million other people that are going to. A lot of it is projection, too. it's like they're projecting onto onto you something like you just said that they're going through yeah because and then the girl that told me that that i never been on the magazine she got fired from that magazine yeah like you know what i mean and maybe she knew she was getting fired which is why she was i don't think she knew at the time she was getting fired but she did eventually get fired so that to me i was like haha i i'm a big believer in all that shit comes around too oh yeah like be nice to people are you spiritual or do you do certain wellness practices every day I am spiritual.

1:01:56Like I believe, I, I believe in a higher power. I do. I mean, and some God in some way. So I, I was raised. So my, my, my mom is Jewish and my, my father was not. So my dad was Irish. So I was raised, I wasn't raised in a Jewish household. My husband is Jewish. So that was also one of the things when we got together about religion to raise the kids Jewish, that was like a, before we decided to get serious was like a decision we made together. And we did. It's been great to answer your question. I am spiritual. So Gabby Bernstein, you know, Gabby Bernstein, she's one of my dearest friends and my mentor.

1:02:28We produce her show. She's amazing. I love Gabby. She's the best. She's actually hosting my first talk for my book on the 27th. That's amazing. Yeah, she's the best. She has your energy. I can see that. She's my girl. We are like soul sisters. She mentored me. So I now have partners in my business and she mentored me through my deal. And so I'm a big believer in like finding your soul sisters and finding your, but I'm not spiritual to like a fault, but like I do believe in manifestation and making sure that you're not blocking powerful, positive things that can come for you and believing that things will happen for you.

1:02:59I truly believe that that is true. And are there things that you do on a daily basis that have to do with wellness or health or beauty? Are there things that you just go back to all the time? I like a margarita and some plastic surgery. I'm not like a big, I have a red light. Pull that as the opening clip. I'm so sick of people lying about it. Everyone lies. Okay, you know what? When I'm going to get these eyes lifted up, I'm going to call you because I've been trying to figure out. He's the guy. Or do we want a girl that does the light here? No, you want LaBruna. He's the eye guy. Oh, I would.

1:03:30He came to my store opening. I had all my surgeons to my Madison Avenue store open. I did a post on my personal of all my team, of all of my cosmetic people that were at my party. Kat Chang couldn't be there because she was in LA. But I had my boob doctor. I had my injectable doctor, Dr. Dan Belkin. I had Tony Le Brunel, the Yai guy. I had everyone there. That is. My hair, Jenna Perry hair. My hair girls were there. That is hysterical. It's also really shitty that these people have all this stuff done and they don't give credit to these people that are also running businesses. I'm actually not mad if this is what I'm not mad at.

1:04:02I'm not mad if you don't say anything. Don't say anything. If you don't want to say anything, that's your own prerogative. What's sort of annoying. I went to a spa. When they say like, I was eating like potatoes and oranges and my skin just looks like this. That's what I think, it's like, just don't say anything at all. Yeah. Some people get like, you know, especially if they're public, even if they're not saying anything, people just start commenting regardless. I would assume that 95 % of celebrities have had a lot of work done. A lot of my doctors have done a lot of their work. Yeah. And not because my doctors have told me, just because I know from word of mouth of people saying things.

1:04:44That's how you kind of navigate and find your people. I'm going to show up and be like, oh, that one did so-and-so. That one did so-and-so. And then you find the celebrities that will talk to you about it, too. So, like, I have celebrity friends that told me about the work that they've done with these doctors, which is why I made choices to go to some of these doctors. It's like Miss Peacock with the lead pipe in the billiard room. Totally. You start putting it together. Who is my favorite? Who's doing what? What plastic surgeon has the lead pipe in the conservatory? Like you start really putting it together.

1:05:12Yeah. And you put the clues together. Yeah. I never consulted with Dr. Levine though, but he's so famous now for all of that stuff. Dr. Levine, come on down to the podcast. We have a lot. He's good friends with someone that I know. We just want to talk to you on the show for a minute about something unrelated. How will we broadcast a facelift live? I mean, good views. Why did you decide to write Trust Your Gut? so the cookbook came out of really my like food community of people asking me because I was so sick of sending recipes via DM like did you do you have that or like they're on my jewelry website I'm like this is weird like we need to that's why Maiden is starting to because it's also strange to have like you know we have a high-end jewelry company and to have recipes on there is a little strange so that's why Maiden needs to exist where all the food will go but really just people were asking me for recipes constantly and I was like listen they need a home they need a home and I They're like, do a cookbook.

1:06:04I'm like, I'm never going to do a cookbook. I was like, I'll never be a housewife and I'll never do a cookbook. I like, though, that you are such - Meaning like a housewife on the TV show. Oh. Oh, are you thinking about doing that? No. Oh. No, I've been asked. I've been asked many times. I'm sure you have been. You would be good on housewives. I would be the villain. I drink too much and I would say I would be way too direct and honest. I was like, I would be the bad, bad girl, like, instantly. Well, what about when you have to go on the cast trips for, like, five days? It's not for me. Here's the thing.

1:06:31But I love my friends are on. I have friends that are on it and respect to them that are on it. No shade to anyone on it. It's just not for me. We have a lot of people that go on those franchisees. Come on. But what I say is, it sounds like you have an amazing relationship with your husband. Like that is what you got to be worried about. Because I see these husbands, they get, yeah, and the kids. Yeah, my kids. That's why it would always be like a no. It's a no from me, dog. You know what I mean? It's a no. It's always a no for me. It doesn't seem to go well for the men. Like I said, no shade to my friends that are on it, but it's just not for me.

1:07:00I'm too busy with this stuff. Yeah, you got a lot going on. So trust your gut. They can go shop. The salt. Yes, you can. So trust your gut. It's on Amazon. It's on Williams-Sonoma. It's on Barnes & Noble. Indigo in Canada. Can we do a code on your site? We could do something. We should do a little gifting or something. So if you guys want to win, Jennifer and my favorites will do like a little pick. We're going to give away one like gift box of our favorites. All you have to do is follow at Jennifer Fisher Jewelry on Instagram and tell us your favorite part of this episode with Jennifer on my latest post.

1:07:36And where can everyone shop all the things? I know they're going to want the salt. My best friend puts this spicy salt on popcorn. She says, Lauren, it is the best salt ever. That's such a good idea to put it on popcorn. I love that she loves it on popcorn because Oprah, I didn't stick to Oprah's popcorn. And I'm like, I got to get it to stick to Oprah's popcorn somehow. What do you mean? I don't know. She used it And it didn't stick to her popcorn So now I'm like Obsessed with trying to figure out How to get Oprah To get it to stick on On the popcorn Oprah you gotta You gotta melt a little butter on top When she listens to this She'll show her this later Just a little butter Oprah Oprah please Make it sticky And then just put it on Yes Yeah Yeah no The spicy salt is addictive Pre-season everything with it Like before you cook your chicken Season it And then you can finish with it It's a pre-seasoning And a finishing salt So it's everything My husband is very excited About this salt I can tell Yeah I can actually Who cooks?

1:08:27Well, no, I don't, like, we don't cook cook, but I, like, when you say chicken or meat or something. Yeah, that's cooking. Well, I can do that with this. That's cooking. And you can do every recipe. And by the way, you two are the first to get my cookbook. No one has this. Trust your gut. Yeah, and everything is easy and you can cook everything in it. The inventor of the avocado poached egg toast gave me their first book ever. I have reached the pinnacle. You are really multifaceted, too. I love it. Thanks. I think it's great. I love you guys. Where can everyone find you personally? At Jennifer Fisher.

1:08:53Perfect. And at Maiden for all of my food and lifestyle content. Go get the salt, you guys. Thank you, Jennifer. Check out my diamond cuff on her site. That was fun, guys. Thank you.