In short
Jon Favreau discusses how politics has invaded everyday life and media, how to write and deliver compelling speeches, how AI may change speechwriting, and why long-form conversations across political lines matter.
Guest backgrounds
Jon Favreau is a former White House speechwriter who helped craft memorable speeches for Barack Obama. After leaving the White House, he co-founded Crooked Media and hosts the political podcast “The Crooked Media” (and mentions his show “Offline”). He previously interned for Senator John Kerry and later became a speechwriter for Kerry’s campaigns.
Key claims
Media has become a spectator sport driven by algorithms that amplify extremes and polarize conversation. Effective speeches should feel conversational, with a clear story arc (beginning, middle, end), humor, emotion, and be shorter than people expect. People trust speakers more when they don’t sound scripted or “stage-directed.” AI may eventually replace many mediocre speeches, but humans will be better at recognizing “human” writing. Speeches can fail if they don’t solve the underlying problem (example: Deepwater Horizon oil spill).
Notable examples
Favreau’s first meeting with Obama at the 2004 Boston convention; rewriting a favorite line with David Axelrod; Obama’s tendency to over-explain; Trump reading from a prompter; Deepwater Horizon Oval Office address debate; comparisons to Oscar/TED-style standout speaking; mentions of Gavin Newsom and long-form podcasting across the aisle.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOIntro to Jon Favreau
0:46 to 1:50
Discussion about Jon Favreau's background and topic scope for the episode.
“We talk all about speeches, speech writing.”
Navigating Political Conversations
1:51 to 3:02
Exploration of how political conversations permeate various aspects of life.
“because I was in politics for many years And I believe very deeply in organizing and the power of politics to change people's lives.”
Impact of Media on Politics
3:03 to 4:51
Insight into how media shapes public perception and political engagement.
The Evolution of Speech Writing
4:52 to 6:46
Discussion on the changes in speech writing and the role of AI in it.
“They think it's going to get smarter and smarter.”
Jon's Experience as a Speechwriter
6:47 to 12:32
Jon Favreau shares his journey to becoming a political speechwriter.
“I think humans are going to get very good at being able to distinguish like that's human.”
Crafting Compelling Speeches
12:33 to 14:02
Key elements that make a speech engaging and effective.
“I mean, he talked about drinking, smoking weed, cocaine mentioned.”
Crafting a Good Speech
14:02 to 14:38
Learn the essential elements that make a speech engaging and effective.
“And you were trying to tell a story, right?”
Social Media and Speech Similarities
14:39 to 15:36
Discover how the principles of good speaking apply to social media content.
Political Speaking Styles
15:37 to 18:25
Analyze the strengths and weaknesses of prominent political figures in speaking.
“for social media, obviously on a bigger stage, but it's similar, it's similar points.”
Trust and Authenticity in Speeches
18:26 to 21:53
Understand the importance of authenticity and trust in political speaking.
“They know how to react to maybe moments that weren't planned.”
Show all 29 chapters
The Speechwriting Process
21:54 to 25:07
Explore the collaborative process of writing speeches for politicians.
“you're like reading the stage directions, then people aren't going to trust you fundamentally.”
Memorable and Impactful Speeches
25:08 to 28:00
Discuss examples of impactful speeches and the challenges behind them.
“And he was like, I like some of what you guys have.”
Memorable Speeches and Their Impact
28:00 to 29:40
Exploration of impactful speeches and what makes them memorable.
“So like it wasn't judged well because it didn't do anything, didn't solve any problems.”
Navigating Political Coverage and Media
35:20 to 42:00
Insights on how political figures engage with media and the importance of long-form content.
Navigating News Consumption with Family
42:00 to 43:29
Exploring the challenges of consuming news while raising young children.
“I go to my 82-year-old dad's house and that thing is blasting and it's just like, it takes me, I put it on mute when I go in.”
The Importance of Authenticity in Politics
43:30 to 46:10
Discussing how politicians should be genuine and relatable to connect with people.
“But I think that, but funny enough, I think that's what people are looking for.”
Shifting Perspectives on Israel
46:11 to 48:38
Reflecting on the evolution of beliefs regarding Israel and its political landscape.
“And then as more came out and the war went on and the killing continued, I really did start changing my opinion of the Israeli government and Israel and what it was doing in the Middle East.”
The Challenges of Political Commentary
48:39 to 51:09
Examining the difficulties faced when expressing dissenting opinions within political circles.
“I highly consider myself independent largely because I've never been in politics and I try to take issue by issue.”
The Complexity of Public Discourse
51:10 to 53:09
Analyzing how public discourse has shifted and the need for constructive dialogue.
“about how one of the highest signs of intelligence is flexibility of the mind and being able to change your mind.”
Engaging with Diverse Perspectives
53:10 to 56:00
Understanding the value of engaging with opposing views in fostering growth.
“that I probably agree with him most on, he hasn't made as much progress on as some of the stuff that I don't agree with him on.”
Understanding Diverse Perspectives in Media
56:00 to 56:50
Learn the importance of interviewing diverse viewpoints without endorsing them.
“And again, it's not like if you go on someone's podcast or you're associated with someone, and you have to agree with all of their views.”
The Value of Challenging Conversations
56:50 to 57:59
Discover why having challenging discussions is crucial for growth.
“But if that's the case, then like, what did you get from that?”
Real-life Experiences on Media Platforms
57:59 to 59:04
Hear a personal story about engaging in off-the-cuff media appearances.
The Role of Empathy in Persuasion
1:06:02 to 1:10:06
Understand how empathy enhances persuasion in politics and beyond.
“And so they could be very liberal on one issue and very conservative on the other.”
The Importance of Local Political Engagement
1:10:06 to 1:12:06
Discover why local involvement in politics is crucial for real change.
“And when something doesn't happen between elections, reach out to your member of Congress, run for office yourself, get involved in your local community.”
The Journey to Crooked Media
1:12:06 to 1:13:04
Learn about the origins and motivations behind starting Crooked Media.
“getting nervous about politics, commenting on politics, yelling online.”
Building a Media Company from Scratch
1:13:04 to 1:17:36
Explore the challenges and experiences of building a media company.
“And we did it with The Ringer, which is Bill Simmons Media Company.”
Humor and Seriousness in Political Media
1:17:36 to 1:18:59
Understand how humor can transform the perception of political discourse.
“yes, it's more competitive, but the market's very well established and there's some huge tailwinds and you can make real living doing this.”
The Early Days of Podcasting
1:18:59 to 1:20:01
Hear a humorous insight into the unpredictable nature of launching a podcast.
Transcript
Automatic transcript. May contain errors.0:01Welcome to The Bosticks, starring Lauren Bostick and Michael Bostick. Together, they are The Bosticks.
0:30where he helped craft some of Obama's most memorable speeches during his presidency. After leaving the White House, he co-founded Crooked Media, like I said earlier, and now hosts his wildly popular podcast where he breaks down current events in U.S. politics in a more conversational, accessible way. We had an incredible conversation with John. It's wide-spanning. We talk all about speeches, speech writing. We talk about the state of politics in this country. We talk about how it's okay to talk to different people from different walks of life and different political ideal beliefs. We also talk about empowering the future of America through political education and what it really takes to bring people back together again.
1:05Again, this is a wide-ranging conversation. Really enjoyed sitting down with John. Easy to talk to fellow podcasters and hosts. With that, Jon Favreau, welcome to the Bostics. Okay, so I'm just going to keep it going. Jon, first, we'll do the intro later, of course, but welcome to the show. And I want to keep rolling what we were just talking about, which is this is your world. But everything these days feels like it's getting blended into some political conversation. This show is 10 years old now. We started health, wellness, marketing, relationships, how to build an online brand. Now you find yourself navigating these potholes of conversation.
1:40So I would love your perspective because it's like, obviously this is your world. You're in politics. But does everything these days have to be political? It shouldn't have to be. It's a real careful what you wish for situation because I was in politics for many years And I believe very deeply in organizing and the power of politics to change people's lives. And so I've always wanted more people to get involved and participate in politics. Not quite like everyone is today, which is, you know, it's like crisis to crisis. And it has infected almost every area of people's lives and not for not always for good.
2:23and it's not like everyone's having thoughtful conversations and debates about the best way to change the world. And so I think to the extent that politics has invaded everything in a way where it's like hobbyism, like people are sort of viewing it like they view sports and who's winning, who's losing, and what's the drama of the day, and it's like a reality show. I don't think that is obviously very helpful. what we try to do is you know help people who may be following the news but are not political junkies like us to sort of make sense of what's going on you give it a layman like you you make it digestible for people to understand yeah i think like what's challenging in media these days not just on this platform but just in media in general is to your point like it's become this spectator sport where there's one side or the other one's gonna win one's gonna lose one's good one's bad depending on which side you're on yeah and we've largely got to a place where i think when i think we're around the similar age when we all came up like you could have different conversations with different people and with different thought patterns yeah now doing something like this like we'll put a trailer out sometimes depending on someone leaning left or right and be like you son of a bitch you know like people like before the content even comes out it's almost like you're allowed to talk to some people you're allowed to not like depending on which side of the audience you're on and i think that's a it's a challenge it's a challenging time to be in media navigating all that i think the internet has played a huge role there as well because i still find that when i talk to people in person and people who may not share my politics I can have like very reasonable conversations with them.
4:11Like we may walk away disagreeing. Usually we do. But you can have a civil conversation. I think when you are having all these conversations mediated by all of these algorithms, then what you're exposed to, and especially if you're someone in media, is you're exposed to the most extreme opinions on both sides. And it would be nice to say, oh that doesn't have an effect on you as someone who's in media but it does it has effects on all of us like none of us are impervious to like seeing all that crap all the time and so i think that actually unfortunately continues to like polarize the conversation more deeply and that's something i talk about that a lot on i have one podcast called offline where we sort of talk about how the internet is um breaking our brains and society and making democracy harder and um you there's a lot of research on it that it's just it's not a healthy thing both for for us and for the country for the world to just be getting all of our information through our screens all day long we have to talk about the art of speech writing yeah can you tell when a speech is written by chat gpt yes for now okay because first of all a lot of speeches aren't very good before chat gpt came along um uh they were very good and so but you know now that we've had a couple years of large language models especially chat gpt um you can tell the the m dashes and you know it's not this it's that and you know you're not just right you're really right like it's just a very um recognizable it's like a rhythm yes it's a rhythm i don't think it'll be like that forever at least according to all the people who are building AI.
6:03They think it's going to get smarter and smarter. But I do think that AI will be able to replace a lot of speeches because, like I said, I think a lot of speeches were pretty pedestrian. I think it will then incentivize people who are really creative to write better speeches and to give better speeches. And I think that will sort of be the test. You should launch a speech AI chat. I'm sure that will come along You have to do it yourself I feel like it would crush it by you I view it as like the early Remember the early days of social When like people would squeak in those ads That were like they were scammy And people would like think it was real And then like over time You just get really good at recognizing Like hey that's BS or it's not good Same with like the AI slop I think that is what will happen with AI with humans I think we'll just get really good at recognizing Because a lot of people take a more pessimistic view And they're like oh my god We're never gonna be able to tell what's real and what's not I think the opposite.
7:00I think humans are going to get very good at being able to distinguish like that's human. That's not human. That isn't. I think we'll crave more of the human. I think that's right. You become the youngest political speechwriter in history. That's crazy. What was that like for you? I mean, it happened by accident. I was in college, College of the Holy Cross, Massachusetts. I grew up in Massachusetts, just north of Boston. And there was an internship program, my junior year in college. I interned for Senator John Kerry. who's my home state senator. And I did that because I thought maybe I'd be interested in politics, but it was a good opportunity to take an internship and go to D.C.
7:38for a semester with a lot of my friends who were going. So I did that. I sat in the communications office. I sat next to Senator Kerry's communications director, who also happened to be a speechwriter, and just learned a lot from him, especially as they were preparing to launch John Kerry's presidential campaign in 2003. you know he gave me the opportunity to start writing constituent letters maybe an op-ed in a local newspaper and so I got the taste of like writing for someone else and I thought oh this is kind of cool graduated college joined the carry campaign as an assistant I was the press assistant to six different people in the press office and that was like wake up at 4 a.m get all the news clips fax them to everyone because it was 2002 2003 and get everyone lunches and all that kind of stuff but at one point in the campaign john carrey was losing in the primary howard dean was winning they thought howard dean was going to be the nominee god about howard dean yeah i know a lot of people did someone mentioned today like remember howard dean was too crazy because he yelled a little loudly at the end of a speech yeah he seems pretty tame now i know um but when john carrey was losing like the a bunch of people quit the campaign some people were fired he had to mortgage's house they ran out of money and they needed a deputy speechwriter and i originally asked if i could have the job and they said no you're too inexperienced you're only like 21 and then when they were really out of money and they couldn't no one else wanted to join the campaign because it was a sinking ship they were like all right let's you can have a chance being deputy speechwriter because this thing's probably going to be over in a couple months anyway and we don't have to pay you more i was making 24 000 a year uh and uh so i got the job and then john John Kerry wins the primary.
9:20And so I was speechwriter all through the general election. And then when we lost to Bush, my former boss in the Kerry campaign had gone to work for now Senator Barack Obama at the time. He had been running for the Senate. And so he wins the Senate. And Robert Gibbs, who had been my boss, reached out and said, you know, he he wrote that 2004 convention speech himself. He doesn't think he needs a speechwriter. But I think I know he needs a speechwriter because he's in the Senate now. He's going to be given a lot of speeches and he's not going to have time to write. And so would you come down to D.C.
9:52and have breakfast with him and see if you guys mesh? And had breakfast with Obama his first week in the Senate in January of 2005. And we hit it off. And he was like, I still don't think I need a speechwriter, but you seem nice enough. So let's give this a whirl and we'll see how it goes. When you met him, did you know right away the talent that he had? because I mean, I think he's probably one of the best speakers of the last few generations, right? Like, I mean, just like natural. I don't know how much of that is. Maybe you tell me it's not natural, but so talented. Do you recognize that right away?
10:25Or is that something you guys work on together? The first time I met him was at the 2004 convention in Boston. He was the keynote speaker and I was on the Kerry campaign and I was backstage at the convention. And my job was to go over a lot of the speeches from the different speakers at the convention. and I saw the Obama speech. I remember reading it for the first time and thinking, oh, this is different. It's a pretty good speech. And then I got a call from my boss who was on the road traveling with John Kerry. And he said, there's a line in the speech being delivered by Barack Obama, the keynote speaker that John Kerry wants in his speech.
11:04And so we need to take it out. And I was like, okay, why are you calling me? He's like, well, you need to go find Barack Obama and take the line out of his speech and i'm like okay so i walked down the hall and he was practicing the speech for the first time it was the first time he had ever used a teleprompter so he was practicing and i went up to robert gibbs who had been my boss i was like okay i don't have to talk to obama i can talk to gibbs and i told him about the whole story and gibbs is like i'm not telling him to take out that line he loves that line you go talk to him so that's how i met barack obama and he came up to me with within like an inch of my face and was like are you trying to tell me i have to take out my favorite line and um i think i like blacked out for a few seconds and then uh and then when i when i came to um a man walked up to me introduced himself as david axelrod and he said son let's walk outside and we'll rewrite the line together so we did and then i heard him deliver the speech that night when i heard him deliver it i was like this guy is special And then when I sat down with him a year later in the Senate office, I had read his book at that point in preparation for sitting down with them.
12:13And I read Dreams from My Father. And when I read that book, I was like, the fact that someone who wrote this honestly is now in national politics and was this vulnerable in the book. If someone like this can make it in politics, I need to be part of that. And that was a different time in politics because people weren't doing that at the time. Those books were real dry back then. I mean, he talked about drinking, smoking weed, cocaine mentioned. It was all in there. All the taboo stuff that you just couldn't do. Yeah, and it was also just beautifully written. And it was like, you know, he talked a lot about race and just the things that politicians didn't do at the time.
12:50So from your perspective, for people that are interested in giving speeches or speech writing, what makes a compelling speech? Yeah, what makes a compelling speech is it should be as close to a conversation that you're having with someone in real life as possible. Huh. That's a good tip. Yeah. Because I think a lot of people sit down and there's the formality of a speech, there's the professionalism. And so you think you have to write it like you're, as people especially do this in politics, but in all aspects of life, people write like they're writing for history, they're writing to like read it in the book.
13:27And if you want to really connect with an audience, especially now where so many speeches or commentaries are delivered just on a screen alone and someone's just watching it, you have to speak like you're just chatting with someone. And it's not a hard and fast rule because it needs to be elevated a little bit if it's a speech, but too many speeches start up here at 10 ,000 feet and you need to write the speech as if you're trying to convince or persuade or talk to just a friend at a bar or at a restaurant. That's what I always try to think. And you were trying to tell a story, right? Like a good speech is telling a good story.
14:09And so it should have a beginning, a middle and an end. And it should be, it should grab people at the beginning. It should have humor. It should have some emotion and uh it also should not be that long uh no one has ever left a speech and said to themselves like that was a great speech but i wish it was just like five minutes longer 10 minutes longer like and and everyone writes too long and speeches are always too long so take note wedding toasters that was that's my main advice on a wedding toast my main advice because everyone first of all all the wedding speeches are like very cliche and there's a lot of you know talking about the process of writing the wedding toast it's like when i was told i was going to do this i had thought about all the stories i would not want you in the audience when i was doing a wedding speech i'd be like fuck well the annoying thing is when i'm so many weddings i've been to even when i don't know the people super well like family members giving the speech will be like and i know there's an obama there's an obama speech writer in the audience and so it's always you get the call out good job you know what's so interesting when you're saying what makes a good speech this is like very weird but that makes a good piece of social media content too it does like when i'm when i am like when i hop on my instagram story i try to hit what you're talking about which is like feeling like you are talking directly to the person and you've seen people like alex earl who's obviously blown up and her whole thing is she talks to the audience like she's facetiming them yeah so in a weird way it's a little bit like creating a piece of content for social media, obviously on a bigger stage, but it's similar, it's similar points.
15:46Very similar. Yeah. Very similar. And look, I think there's a slight difference if you're delivering a speech to a crowd of, you know, 5 ,000 people, 20 ,000 people, like you're going to want some lines in the speech and moments in the speech where you get applause or you get people on their feet or you get people feeling emotion. So, you know, depending on the venue and the audience, it can change a bit, but I still think it is, it's a hard and fast rule. to make the speech as conversational as possible. So on the personality side, and I'm sure you've analyzed this and thought about it before, if you were to look at Barack Obama, Joe Biden, and Trump, what do you think that they, because obviously they all became president and one is still president.
16:28What do you think each of their strengths are and weaknesses are as it relates to giving speeches? Because obviously these people have been able to resonate with audiences. Yeah. I mean, I'll start with just there. I think that people who rise to that level in politics have a confidence and a self-assuredness. And it is this belief that like, this is who I am and this is what I believe. Yeah. And you like it or you don't like it. And, you know, I know that watching Obama firsthand and getting to know him really well, you can clearly tell that from Donald Trump and I do think Biden has an element of that too because I think he has been in politics obviously for a very very long time but you know the Joe Biden I mean and I got to know him in the White House as well but like the Joe Biden that was in public is the Joe Biden behind the scenes as well too you know he's just he is who he is and he's okay not changing that I think that for speaking you know with Donald Trump is at his worst speaking.
17:38We're just talking about the style of speaking. He's at his worst when he has to read off a prompter. And you can tell that he is reading something that his staff wrote for him and he doesn't like it because he has this feel for the crowd. It's also, it's the same as he's better in front of a crowd than he is when it's just the camera. Because he has a sense of what's working and what's not working. Obama was like this too. when he was in front of a big crowd. He knew when a line was working, when it wasn't, when a riff was working, when it wasn't, then we'd go back and retool it, and he would use the ones that were working well and not.
18:14And so I think that that ability to feel and sense where the crowd was going and how it was reacting is like a strength for both Obama. They can feel the energy of what's going on in the room, no matter how big. Yes, for sure. They know how to react to maybe moments that weren't planned. Yes. I think for Obama, one of the weaknesses, one of the challenges that we always had to overcome is he wants to over explain everything. If something's not working or he thinks something's unpopular, like his instinct is, okay, if I just explain more, more facts, more statistics, then like it's going to land.
18:54and I think in this attentional environment, even back then, when you only have people's attention for a short amount of time, you can't just be going deep into the weeds on everything and so we would constantly have to cut, shape, polish so that he was giving more of an emotional argument than getting into the weeds on every single policy issue. He needed to land the plane. He needed to land the plane. I mean, with Trump, it's like that but in a different way. Trump's not really trying to over-explain but he's just going on and on and on. I mean, like the two hour two and a half hour rally speeches or it's amazing to watch that he can just talk that long uh i don't think it serves him that well um i think that you know he he's probably at his best when the cameras cut to him for like 10 minutes at a rally i don't think it necessarily works with the television audience but it works with the people who go to the rally you know what though like and i again like i'm not so close to this but when i just think about watching both of them give speeches now that i'm like analyzing it in this way which i've never done there's something about the way they speak where you just feel like they they're speaking to you in such a common sense way they're speaking to you in such terms that you can understand it's like it's so digestible it's relatable is what it is no matter like what's going on like they're they're able to to deliver it in a way where you like to your point you feel like you're talking to your buddy and that they like they understand is that them or the speechwriter though well that part's them because i don't because i think sometimes where at least for me like it goes over the head is when you feel like you're being delivered some yes very uh coordinated and like polished and designed or someone uses way too big words i'm like i can't do it i can't get a thoracic there's something like a spider sense that i think kicks in and all of us were like I don't know if I trust that.
20:45You know what they both do is they break the third wall a lot. And Obama's humor was always at its best when he was making fun of the game that is politics and letting people know, like, I know that a lot of this is bullshit. And believe me, like, I'm still normal. I get that this is crazy. I'm just going to tell you about it. And Trump does the same thing pretty well. Yeah, it's very human. Yes. And I think like what I think both of them have done and by the two of a little bit, but both of them have done is they kind of took us out of the Bush, Clinton, Reagan or like polished political realm.
21:25And you talked about a little bit with the book and they made it feel like, OK, I'm participating in this as opposed to just viewing it and kind of trying to keep up. Right. And because I think that, you know, it's no accident that that sort of coincided with just trust in political institutions, media, all institutions going way, way down. And so people are more primed to think that what they're hearing from a politician or a business leader or anyone is bullshit. it. And so if it sounds like you are reading something that is tightly scripted or that you're like reading the stage directions, then people aren't going to trust you fundamentally.
22:04And if you sound like you're just talking to them, then they're more likely to trust you. And I think a lot of politicians have a problem with that. Can you explain to the audience how you conceptualize a speech? Like say, say Obama came to you and he wants to talk about blank. You could give us a topic. How do you guys start to do it? Is it collaborative the whole time? Tell us the behind the scenes. Sure. So let's say, let's say, so I, last time I worked with him on something was the last democratic convention when he, when he spoke, um, for Kamala and, you know, I would talk to him and say, okay, what, what do you want to communicate?
22:44Like, what is the, what is the one thing that you really want the audience to take away? What's been on your mind? That's really like bothering you about politics or bothering you about the campaign or you think you want to say so you sort of i just get his thoughts and then he and i will usually just have a conversation about politics what's going on the news and i will sit there and just type everything he says and just get it all down on a piece of paper and he will sometimes have like an outline in his mind of where he wants to go in the speech like he's it is the real lawyerly part in him where like i remember um when uh during the 08 campaign he gave this big speech on race about his pastor uh jeremiah right and it was this big controversy and so he delivered this big speech on on race and he called me the saturday night before the speech at like 11 o 'clock at night after he'd been on the campaign trail we were giving the speech two days later i was freaked out that i had to write it so quickly and he was like I'm just going to be stream of consciousness and tell you what's on my mind and then hopefully you can put something together and then he starts going like alright I want to talk about 1, 1A 2, 2A, 2B then go 3, like he had off the top of his head the outline of what he wanted to say now that didn't happen all the time but he's very good at figuring out the outlines of the speech, partly I think it's the lawyer and partly it's the storyteller because he knows that like the speech a lot of political speeches are just like applause line after applause line or like this is going to be quoted by the press so I got to put this line in but they're not all connected together so he's very good at connecting different parts of the speech into a story so once we get the story of the speech the layout, the logic, the flow of the speech correct and I get his thoughts then I go off and I'll do a draft and I'll write the speech if there's research needed I'll have a team that would help do research for the speech whether it's like finding an interesting anecdote or a quote from history or just policy research if we're doing a policy topic and so i'd get all that input finish the draft i would send it around to all the relevant people in the campaign or the white house depending on what it was then i would send it to obama it would either come back with a bunch of edits and markups and he would take a pen and just sort of like rewrite and stuff like that or it would come back with very few marks on it and like a notepad a yellow notepad just full of writing which meant like he wanted to really rework the speech and um which i i ended up i liked that because whenever he put a lot of effort into the speech and a lot of himself into the speech it ended up being a speech that only he could give and one of the better speeches he would give you know i mean we were when he got the nobel prize we didn't have much time at all to write that speech and i remember it was the morning that we left for Oslo that he handed us, I worked on the speech with Ben Rhodes, my fellow speechwriter, he handed us 11 pages of written material for the speech, plus the speech we had already written.
25:51And he was like, I like some of what you guys have. Here's what I'm thinking. Can you combine it all together and have it ready before we get on the plane tonight? And then when we landed in Oslo, he had to deliver the speech right after, like an hour after landing. And this pre-chat GPT, you can't just blend it all together? Is there a teleprompter there? Yeah. Yes. So he's reading a teleprompter as well. Yes. Yes. And on that speech, I added the last page of the speech into the teleprompter as he was walking up to the stage. It was the closest we had ever gotten to not having a speech. What's the worst speech you've ever seen in your entire life?
26:27Wow. That's a good one. Be honest. i mean you know there's a lot of trump ones that are pretty bad um i don't know that i could like biden had some bad ones too yeah you know yeah he had some rough ones biden had some rough ones too not as rough as the i mean the debate performance but you're also coming off the back of like one of the again greatest speech givers of all time so it's like it's a it's a hard bar you know you already got to work with like the top i mean there's speeches that are bad just because they're written poorly or the person delivering them is delivering them poorly or they plagiarize or they plagiarize yeah but then there's also um we were talking about this recently there's speeches like sometimes we get in the habit of this in the white house sometimes because barack obama was such a great speaker is people thinking that if there's a big problem a speech will solve the problem right and like no matter what if we just give a speech and i remember back Back in 2010, there was the Deepwater Horizon oil spill in the Gulf.
27:27And remember, it just kept spilling oil over and over. No one could plug the hole. And Barack Obama was getting so much criticism for it. And everyone was like, we have to give an Oval Office address on the oil spill. I was like, great. Do we have a solution to stop the oil spill? And we didn't. And I was like, this speech is going to be terrible. Because no matter how well it's written and no matter how well it's delivered, people want the oil spill to stop and if it doesn't do that it was going to be judged a failure so like people who give speeches and and i i do think that and we talked about it recently because trump's speech about around last week the prime time address was very similar like the speech didn't have any news in it so people just don't want to be at war yeah like he did he wasn't announcing the end of the war he wasn't announcing more war he was just just like summarizing his through social posts.
28:16So like it wasn't judged well because it didn't do anything, didn't solve any problems. What about a speech that blew your mind? Not political. Maybe it was at the Oscars. Maybe it was a TED talk. What's something where you were like, damn, that person really nailed it. I'm trying to think of who... Those are hard questions. Yeah, they're really hard questions. I just think that you, I feel like you would point us to a speech where we could go watch it and be like, that's how you get the speech. That's an amazing speech. someone just gave one i feel like at the oscars but maybe not this time maybe it was the last time that was so good that had everyone standing and clapping but i can't remember who was a sean penn was not sean penn no i didn't see anyone else okay i didn't show up i'm trying to think there was matthew mcconaughey is pretty good at speeches yes he's he gets you going with that accent he's got his mannerisms there's something about him i like watching like i like watching some of these guys go and speak at college graduations yes jim carrey's done a good one remember that oprah yeah oprah's oprah's oprah's excellent charlie munger did a good one do you think that's natural or all contrived or both i think it is i think some people are just naturally talented at doing that like i think oprah is just as as good as people think she is like when she gives a speech like that, you're like, oh, that's something that only she could do.
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35:03And for anyone grabbing the premium starter kit, you can still get 15 % off at BranchBasics.com with our code SKINNY15. just use code skinny 15 for 15 off the premium starter kit at branch basics.com after you purchase when they ask where you heard about them please make sure to mention our show i want to switch gears with you a little bit here when someone like yourself who has the experience you have in washington being as close to politics and political leaders as you have been what's your filter when you view the news or when you you watch people cover politics knowing what you know filter in in what way like what am i like how do you like just like do you look at this you're like oh this is bs i know exactly what's going on behind the scenes it's a talking point or you're like hey this is something i gotta pay like how do you like how do you consume now knowing what you know i mean when it's news about politics in the white house i or campaigns uh even though i've you know now been out of politics since 2013 i think about my experience in the white house my experience in politics and and try to judge what's happening based on that so there's there's some sort of uh you know insight that that that gives me that i judge it on i've also now been podcasting and in media for the last almost decade and you're a pioneer i don't know if i'm a pioneer but it's been a long time one of the early ones one of the early ones and um so i i you know i judge a lot of the media content based on just you know what i've seen over the last over the last decade but look i think one of we sort of fell into podcasting and um one of the reasons i like the medium so much is i do think television is a as a medium and a lot of the television news broadcasts cable broadcasts we talked about this with speeches like they are at a point where because how television news and cable news is structured and how anchors speak it's not how people consume information anymore so if people are used to consuming information with you know watching an influencer on tiktok or instagram and then they tune into the news and it's someone like sitting there with their papers and and reading like their walter cronkite then it's not going to feel as compelling because they're not going to feel as authentic and there's there's going to be that distance between the person delivering the news or talking about politics and the audience and with podcasting like you're just sitting around a table you forget that the camera's there you're having a conversation with friends it's not sound bites either it's not sound bites and so you just sort of let go clarify that like you say something it's like oh well what did you like they're not used to doing that on these other platforms like one question back back and then you're done and i notice it now because i still do cable hits from time to time and whenever i'm on cable tv i'm like oh i have like two minutes i'm telling there's going to be a commercial break but i can't it's still i still not like i've gotten better at it over the podcasting has made me better because i now don't worry about the appearance i'm like whatever it's going to be on i'm sitting in my usually i'm sitting in the studio the podcast studio so i'll just talk and sometimes it's good and sometimes it's not but like at some point you don't care as much you've had enough reps that you're like, whatever.
38:18Speaking of that, and I wanted to talk to you about this. So again, we started this show, if you could go back 10 years, we started it health, wellness. We were curious about the medium. We were listening to a lot of shows to like Tim Ferris and Rich Roll, like self-optimization, a lot of that. And we just fell into this and it's evolved into a medium where the types of people that will now come on shows like this compared to the early days is drastically different, right? Like it was back in the day, if any politician or any A-list person went on any show, it was like, in the podcast industry, it was like, oh my God, somebody, like I remember Tim Ferriss had LeBron James and people were like, I can't believe this happened.
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38:53I remember when Obama did Marc Maron. Yep, that was huge too. It was like, it was like, people hadn't heard of a podcast before. Yeah. And so, you know, obviously it's a, we've evolved with the medium. Recently we had RFK Jr. on here and obviously like that hits a nerve on both sides. Some people are very excited. I'm sure everyone was thrilled. No, but what I, what I, appreciate about the medium is whether you agree with someone's policies or not. If somebody's actively in office, they're going to affect you in some kind of way. So we had some clarifying questions. I've seen you talk about this in the past where you say you think more people on both sides of the aisle should do more long-form content.
39:32And one of the criticisms we got, which I read, a lot of them I ignore. I say, okay, the people are just angry because somebody's on, I'm like, ignore. People are like, do better, ignore. But some of the feedback was, hey, why do you guys have this person and not invite more people on the left? And what I don't think they see is like recently we invited Gavin Newsom on, Gavin, if you're listening. And maybe if it got to him, not sure, but it for sure got to his people and it's a decline. And what I've seen doing this is there's maybe a willingness for more people on the right or the perceived right to come and do long form and maybe less so on the left.
40:05I don't know if you agree with that or not. I think that was that has definitely been true over the last couple years I think it's changing a lot I mean Gavin I'm surprised he said no because he's been doing a lot he's got a new book I'll try to get to him I'll try to tell him and listen maybe he didn't even know but I sometimes you know like I think maybe one of his people saw it and they're like oh they had this on and they think it's the perception is one way or another but you know that for him is not a problem because he has been among a lot of different Democrats Gavin's good about this Ro Khanna's good about this is like going on right wing or not right wing, but even just like right leaning or not political at all podcasts and just like talking with people who may disagree with him.
40:47And Gavin has a podcast and he's had, you know, he had Charlie Kirk on, he had Steve Bannon on. So he's been trying this, like talking to people. He's been trying to get into the medium. Yeah, I think, I think. Well, that's why I thought he would say yes. Yeah, because I think, and look, some of these things is he's, he's got the book and he's running around. It also could be also the people. We can't just blame Gavin. But anyways, what I'm addressing is I think like, you know, as hosts, all you can really do is extend the invites. Yes. Like we have. And what I've noticed and again, I won't get into particulars and put everybody.
41:18I did that for Gavin because I want to pressure him to come on. But what I've noticed is we're typically able to get a few more yeses for people that are maybe considered in the right camp than we are in the left camp. And I don't think it's just the show. I just think there's more people in that realm that are open to doing long form like this and having these debates. Maybe it's changing and I just wanted to talk to you about it. I mean, I think, I hope it's changing because I, you know, I very much believe that Democratic politicians are left leaning political figures should absolutely be everywhere all the time.
41:52and I think it I think the Democratic Party and Democratic politicians have been slow to realize that um not everyone in fact most people aren't getting their news from CNN or MSNBC anymore we don't have the news in our house anymore I mean it's we don't watch it in our house it's not on and I do it for a living that's crazy and that's interesting to hear you say that yeah because it's just it's not well I mean also part of the problem is we have two little kids yeah and so I'm like I I can't put the news on. I go to my 82-year-old dad's house and that thing is blasting and it's just like, it takes me, I put it on mute when I go in.
42:26It's PTSD right back to childhood. It is funny. No, my parents live up in Thousand Oaks and my wife always notes that when we walk into their house and the TV's on MSNOW and it's like, she's like, they just always have that TV. That TV is on. Yeah. But I think that Democrats were slow to realize that people are consuming information in so many different ways and you just have to be there. And I don't think it's a, partisan reason for like, oh, we don't want to go in more right-leaning spaces or places that aren't friendly to Democrats. I think it is a fear of like, am I going to do well? Am I going to be normal?
43:03Am I going to say, you know, like there's this sort of innate caution that I think for Democrats is born of now having lost two elections to Donald Trump. And a lot of most Democrats in the party don't trust their instincts anymore because they're like we lost the first election and then we lost the second and actually makes sense i now we don't know what to say so they'll be all stiff and you know like everyone's like oh joe rogan everyone should go on joe rogan yes but i could also like count on one hand the number of democratic politicians if i was working for them that i would trust to go on joe rogan because a lot of them i think would be have no idea what they were getting into because with that and i because he's so smart just because he would just because he would throw them questions on topics that they are totally not prepared for.
43:46Yeah, like you could go down a lot. But I think that, but funny enough, I think that's what people are looking for. It's like, I want to hear your perspective on policy and ideas. I also want to hear how you think about parenting. And I also want to think about what you do for a hobby and what you like. And are you going to watch the new Star Wars movie, The Mandalorian? I think people want to know that stuff. They want to know them. I think they want to know the behind the scenes. And what I've always viewed it as, because we've been doing the show for a long time is it whenever you start to broach those conversations say hey we're gonna have this person on well what are the topics what are the questions i'm like no we're gonna like just have a like we can give you ideas of what we want to talk about but there's no like these are not there's not like set talking points there's no set questions it's like we're gonna have a conversation and i think that throws some people we have in the in the in the democratic party we have a lot of um uh front row kids uh who are in their in class they were like in the front row raising their hand asking for more homework and I think the challenge is when they're in those settings and you're asking them like what are your hobbies what do you like to do they know the answers but in the head the editor's going in their head and they're like what is safe what if I say this and this upsets this person if I say this then this person's gonna be mad and what if people don't like my hobby and what if my hobby's like in the the edit the self-editing starts and they're just too nervous to which is again that goes back to like what Obama has which like you have to be comfortable in your own skin and just like, this is who I am and these are my answers and if people don't like them, whatever.
45:12Well, Obama can do it and he does some shows and I think he's great at, obviously Trump does. And to Secretary Kennedy's credit, there was no preempted questions, there was no script, we made him sign a release like everybody else ahead of time. It just had a conversation and he answered the question. And I thought that, you know, we tried to keep it very like down the line of like what's going on, particularly in health and health policy. but like we threw some questions at him and he at least had answers and i think like people appreciate that because they want to see that the people in charge are at least thinking about trying to figure out a solution whether you agree with the solution or not like we want to know like hey what are you guys working on over there yeah how are you thinking about taking care of us right that's and i think people appreciate when even if they um falter a little bit or even if they kind of stumble and they are trying and you're seeing like they're they actually are thinking about it like i think we're we recognize the human element and appreciate people doing that yeah no it's just i think it's also the only way anyone makes progress on anything is like having real conversations sometimes difficult conversations having sometimes disagreements and debates lives that aren't like perfectly mediated and and planned and ahead of time like that's that's how like real change comes about and persuasion speaking of persuasion you said politics is a persuasion game what's uh and this is from the team this is not my question i will say this is a team question they said what's a specific political belief that you've held that you were successfully persuaded to change well i think this is i think this is sort of over the last couple years but when i was a democrat coming up in democratic politics anytime you would give a speech about israel or democratic politician would give a speech about israel you would talk about how amazing israel is and our closest ally and wonderful and it's like you have to be pro israel no matter what and that's like the whole that's like a core thing to the democratic party and i think even when like obviously october 7th happened and i was just horrified i think it's like you know what hamas did was like the worst things you can do to other human beings and And I think when there at first was criticism of Israel's prosecution of the war in Gaza, I was much more likely to think, well, that's just people who are on the far left.
47:38And then as more came out and the war went on and the killing continued, I really did start changing my opinion of the Israeli government and Israel and what it was doing in the Middle East. and it's hard in the Democratic Party even now. I think it's a big split in the party because there's still people who's like, well, that's our closest ally in the Middle East. I also think like, you know, here in the United States, I very much believe that we have a president who is, you know, has authoritarian tendencies and wants to turn the United States into something that I don't, you know, believe it should be turned into.
48:19and so I'm always like, why couldn't that happen in Israel as well? I think that's what Bibi Netanyahu and a lot of the Israeli government has done there as well. So my opinion on Israel and not to bring up an issue that is, I know this is an easy issue that everyone agrees on, but it's changed over time. It's changed over time. I highly consider myself independent largely because I've never been in politics and I try to take issue by issue. but I imagine when you have the party affiliations that's more like yourself has they're that close and you start to change your opinion like is that a challenge to do do you lose friends over that do you start to have pushback do you have professionals reaching out you saying don't do that like yeah you do I mean on the you know I people have gotten out of well it's funny because when I was in politics um it didn't happen as much because you're really in the bubble when you're working in politics you're in the white house you're on a campaign and so you're just surrounded by people who think like you and there is a bunker mentality especially when you get to the white house i think that's true of every administration of both parties um once i started podcasting and being a political commentator you still have some of that like the first couple years i think i still had that now i am much more willing to say something that i believe and if people on my side get mad at me yeah well you've like really broken out and built your own think picture media company show so it's a bit different but i imagine that's a struggle because it might it almost feels like you're like abandoning i mean this wasn't like a policy issue but the um the the most criticism we got was after that first debate with biden and trump and we all right after that debate said you know biden should really consider dropping out yeah but i I mean, like, do people, I mean, like, I think all of us at the time were like, well, there's something off a little bit here.
50:10Well, I mean, that's why we were like, and we would get, like, so much pushback from the Biden campaign, from friends of ours in Democratic politics that we've had forever. It was like, what are you guys doing? You don't know what you're talking about. You were just, you were always jealous of Joe Biden and the Obama White House, and it's a vendetta that the pod guys have, and, you know, Hunter Biden was very mad at us. But, of course, like, I was like, do you guys realize what most of the country believes right now? But that was, you know, and it's not like it was tough. I was very happy to do it, and I think we were right.
50:44Well, I mean, like, the country, we all have eyeballs. That's what I said. Yeah, exactly, you know, but it was like, it was, you know. Well, I think, I mean, credit to you, because I think the people that didn't do that and kept up, like, you know, maybe were, like, carrying on a facade that they knew was not true. I think a lot of those people lost a lot of credibility, right? Because it's like the truth always kind of shines through, and we can all see what's going on. And so if you didn't do that, I don't think you'd have the platform you have now. We were just talking on an earlier episode about how one of the highest signs of intelligence is flexibility of the mind and being able to change your mind.
51:15And it feels like sometimes in this day and age, if you change your mind, it's the torches and the trolls coming after you. We have to be able to get to a point where people are allowed to change their mind. Yeah. Like, I'm sorry, just because I thought, you know, five years ago that I liked this or that doesn't mean I have to think it today. Well, and as it relates to politics too, and again, I just will, I'll pick on the RFK issue one more time, like agree with his policies or not, whatever. I want to hear somebody come on and give a counter idea or a better idea if you disagree. What I don't like is these people just fighting and attacking each other constantly.
51:51It's like, okay, if we all can step back and say, well, maybe there's a health issue going on in the country. We're all kind of aware of it. If that's not the right idea, I'm not highlighting a specific policy, then what's the better idea? But when people just scream and yell and say this person's this or that, I think it does a disservice to everybody in the conversation. Well, RFK Jr. is a great example because I think that if Democrats just write off the Maha movement as a bunch of kooks, then that is not only wrong, but politically dumb. because you know I heard I heard some of the episode where you guys talked to RFK and like a lot of it is stuff that Michelle Obama could have said when she did Let's Move as an initiative in the White House and I get it like the I'm very into health and wellness I fiercely disagree with him on vaccines and I also wish that a lot of what he believes about companies and food companies and like what they do to our food that there was actually more regulatory pushback in the administration.
52:59I think he has wanted some of that and the rest of the administration has said no. The glycevate issue he brought up. Yeah, I think it says something about the priorities of the rest of the administration and I think actually some of the stuff that I probably agree with him most on, he hasn't made as much progress on as some of the stuff that I don't agree with him on. But I get that there is complexity there. Even recently about Iran, right? Like I'm very against this war and I want it to end. and Tucker Carlson gave a 40 minute monologue on his show about the war that I listened to this morning and I like posted it and I'm like I know I'm supposed to say like I don't agree with Tucker but he made a few good points I'm like I thought that 40 minutes of this there was a there were only a few things that I disagreed with here well this is where I think that we're seeing the breaking of the traditional parties in this country because there's people now that are like Like, I mean, there's things that, again, we've been around a little longer than some of the audience.
53:54If you go back 20 years, some of these policies that we're all talking about used to be on the left. Now some are on the right and they like flip flop positions. But somebody's like, wait, I'm still on this side. And like, how'd that get over there? And that's over there. And so it's confusing, right? Like, and, you know, Bill Maher's been on the show and he talks about that all the time where he's like, you know, I, he's, he always says that he didn't change. Like things have changed. And I think what we're viewing here is that people are wanting to take common sense, practical approach. I'm talking about the majority of American people.
54:26They want to be healthier. They want their kids to be okay. They want to thrive. They want to be safe. They don't want to be in endless war. Those are things that people want. And I think sometimes if it doesn't align, they feel scared to say that. But we're all kind of looking for the same thing, which is prosperity for ourselves and our families. Yeah, and look, sometimes people can very much agree on what the problem is and have very fierce and legitimate disagreements on the outcome. Like healthcare coverage is a great example of that. You know, like you can have most of the country thinks that we pay too much for healthcare and that everyone in the country should have access to affordable healthcare.
55:02How to get that done is obviously a point of fierce disagreement with both parties. and I have my views and other people have their views, but at least you can agree on a problem. I do think there's two different things we're talking about here. One is policy differences, and the other is a larger political strategy, how we talk to each other, whether we give each other grace for making mistakes, for not using the exact right words for everything, for changing our minds, for going back and forth on things, for making mistakes. and I think that both parties have had issues with that especially over the last decade, especially in the social media age.
55:43And this goes back to our conversation about sort of going on other podcasts with people you disagree with. I think there was a time where it was like, don't platform this person or don't say that or you can't be seen with this person or you can't be having, you can't be associated with this person. But they're not going away. They're not going away. And again, it's not like if you go on someone's podcast or you're associated with someone, and you have to agree with all of their views. I look up to Barbara Walters. Barbara Walters, I think, interviewed Saddam Hussein. Yeah. No one on the internet said, you're giving Saddam Hussein a platform.
56:15Like, guess what? He had a platform. I'm a media outlet. If I like to interview people of all different walks of life and I like to understand why people came to that conclusion, it doesn't mean that I'm co-signing them. And a lot of people that come on here, I don't agree with. Yeah. But it's up to the audience to form their own opinion. I don't have an agenda to work through the person to get to the audience. Well, you know, and when sometimes the audience gets upset, what I always try to tell folks is like, when you're listening to something or watching something, the point of it is not to make you feel that all of your pre-existing views are validated.
56:52Because maybe it is. But if that's the case, then like, what did you get from that? It's like, it's comfort food, right? It's like, I believe this. I listened to this. And I was like, absolutely. That's why you turned Seinfeld up and had to go to sleep. Right. It's not ChatGPT. No, like I want to be challenged. I want to listen to a challenging conversation between people. Like the criticism that we get sometimes, and I take it seriously, is the four of us on Pod Save America, we agree a lot. We're really good friends. We've been around each other forever. So it's like it's hard to disagree. But sometimes we try to like have debates or sometimes we try to bring people.
57:26We often try to bring people on that we don't agree with because I do think, and we're trying to do that more, because I do think that for the audience, you want to hear our perspective, but you also want to hear perspective challenging us because otherwise it's just a whole bunch of people agreeing with each other and you. And I don't know that anyone gets anything out of that. I also think, I think that you have to think what kind of dinner party do you want to host? Yeah. We don't want a dinner party where everyone is. I'm bored with that. I'm bored to tears. Like I'm meditating with my eyes up and I gotta be honest.
57:53No, I want some different, I need some different color. I want some different opinions. I want a little fight. Maybe it's Thanksgiving. Aunt Bertha says something weird. I need like a lot of different energy you're dramatic no i love like i want different opinions i am at the democratic convention last time in chicago um we were in our little area and got a knock on the door and these these two young kids and they were like oh we're from jesse waters show um he would love to have you on the show would you like come upstairs to the fox studio right now at the convention and go on jesse waters and some of my staff was like you're crazy you can't go you're going into the lion's den you're not prepared and i was like why not who cares what's gonna happen and it was funny because i like i walk up there and it's like being in the in the mothership and it's like there's laura ingram and they're all walking around and i went on jesse's show and he gave me shit and i gave him shit back and it we like gave as good as we got and it was fun my prediction is that that kind of content what you just said that's off the cuff and not so planned out and methodical and is going to go viral i think you're going to see all that's what people want to watch they want to watch different people he's done very well with it i mean again like whether he's done very well building his show independently with this kind of conversation and just having different people i mean i think he you know he it's it's an eclectic group that he has on that's a hard one too because i've seen here's the show and it's like when you have a bunch of people who are all remote and they're all in the boxes.
59:26And it's like, it's a lot because then you're, then you're yelling over that. I'm like, maybe it's good TV, but I, maybe that's, that's not for me, but like sitting around a table with a bunch of people who just agree like that to me is I could do that for sure. This episode is brought to you by neuro, the makers of the world's smartest gum. I love things that make me smart. I love things that make me focus. And I love things that give me energy. So what is neuro gum? It's a neuro energy and focus smart gum. It's powered by natural caffeine, L-theanine for common focus, and vitamin B12 and B6, all things that we regularly talk about on this show to enhance our mindset, to increase our focus, and to give us a greater output of energy.
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1:05:05Goes right in the ice. And then we also launched mouth tape. So it's red too. So you're going to get those red lips, very summer-esque. And again, it's in the Eden Rock St. Bart's branding. And then we launched facial towels. Everything is limited edition. It's very exclusive. Once it's gone, it's gone. And these facial towels are plastic-free. They don't have any formaldehyde in them. And they're so adorable to throw in your beach bag. I use them to wipe my kids' hands. I use them after an oil cleanse. This collection is so major. I'm so excited about it. And it's so fun to see the Skinny Confidential come to life in red.
1:05:44You can shop our collaboration at the link in the show notes or on shopskinnyconfidential.com. And if you're at the Eden Rock St. Bart's property, you can also shop at the Eden Rock St. Bart's boutique and the spa. Eden Rock, St. Barts, wherever you are. So the way I look at it is we're all entrepreneurs, business people. And I look at it through the lens of like, if I'm trying to do a deal with someone or if I'm trying to build someone and I start by just personally attacking them and screaming at them and telling them how shitty their ideas are, it's going to be hard for me to do anything with anyone.
1:06:16And what I worry about in American politics, and I guess now world politics in general is that if that's how every conversation is starting and every kind of um negotiation is starting like how do you ever solve anything for anyone because if if the idea is that you're a terrible person and all your ideas are shit and then right back same thing like you can you could never in the business world get a deal done that way well in politics the analogy is the people i think who understand how to persuade the best are people who've knocked on doors like the organizers because if you've been on a campaign and you have to go knock on a bunch of random doors first of all you're not sometimes you're knocking on doors and just reminding people who are already going to vote for your candidate like get out and vote but a lot of times you're going into neighborhoods where um people either might not vote or they might vote for the other candidate and you get all kinds of people on the doors and it's not even like you get like hardcore right-wing people with all right-wing views you get people with like everyone in the country such complicated views.
1:07:19And so they could be very liberal on one issue and very conservative on the other. And sometimes they could give you a crazy conspiracy theory that's not true at all. And sometimes they could be nice and sometimes they could shut the door in your face. And so I always find that people who have been on campaigns, who have organized door to door, um, and have talked to actual voters usually, um, are better at persuasion, more practical, more pragmatic, wherever you stand on the ideological perspective, you could be far left and pragmatic because you've knocked on doors and far right and pragmatic.
1:07:47They are more pragmatic and persuasive than people who only argue about politics on the internet. What makes someone persuasive? I think empathy to me is like the probably the most important value there is, and I think about this all the time as a former speechwriter. And now in what I do is put myself in the shoes of someone listening to this who may not agree uh put myself in the shoes of the audience um that i'm speaking to or that the person i'm right thank you the person that i'm writing a speech for is speaking to and um what are they thinking what are their hopes what are their fears what are their based on their backgrounds based on their demographics like what might they be thinking about politics and um and then also once you've thought about that what do we have in common because the whole thing falls apart if we cannot find in this country the thread that connects us all.
1:08:44Because if we don't have that, and look, that doesn't mean that we're always going to agree on everything. We are divided, and we're probably going to be divided for a long time. I think the hope is, can we live together even with these divisions and these disagreements? That's the test now, right? Because otherwise the whole thing falls apart. and I think you need to have politicians who and this is why I always think of like there's this thing now when you know a Trump voter has someone in their family who's deported they're like oh well good you voted for that you know and it's like anyone who experiences a harm like that or who's thinking twice about the political decision they made I want to be open to that person and like welcome them over and say like come on over to our side and I think we I think the Democratic Party you don't want to kick them while they're down No, I think Trump did that well in 2024.
1:09:38And now I think a lot of the people that came over to Trump in 2024 are probably now the first ones to leave because he hasn't quite delivered what they thought. But I think in the campaign, they were very skilled. And RFK Jr. is an example of that. Like people who hadn't been in the tent, they were like, welcome. You can be part of our crew. And I think Democrats need to do that as well. what do you think needs to happen for in the country and again if you could wave a magic wand for us to get to a place where we're not so divided i i do think that um we uh we put too much um emphasis on the actions of politicians and political leaders I think that if we only see politics as a transactional enterprise which is every couple years politicians campaign they ask for our votes we say okay this one seems better than the other one I'm going to give you my vote and then I'm going to go back to my life and then you're going to go fix my problems and if you don't then I'm going to be pissed off and then I'm going to throw you out and then I'm going to elect someone else we will continue to be disappointed and divided I think more people need to be involved in the act of governing.
1:10:55And when something doesn't happen between elections, reach out to your member of Congress, run for office yourself, get involved in your local community. I do think that because politics has become so nationalized because of the media environment and like everything's about politics, everything's not about local politics or state politics. Everything's about national politics. I think that real change happens on a local level. And so I would love to see like more, I think if more Americans got involved in their community, in their neighborhood, first of all, you would encounter more people who don't agree with you necessarily, even if you're living in a blue area or red area, there's still people with different views.
1:11:29And so you would learn more to work with other people and get things done with other people who you don't necessarily agree with. And that would filter up as opposed to us hoping that we are going to elect the perfect person to then filter the good feelings and the unity down right like i think that we we just see politics too much as transactional right now because look like you get the you get the politics that you that you fight for that you deserve and um if we don't have good people running for office then the way to change that is for other people to run for office and it's for other people to get involved in politics and so i do think that like political participation and more political participation, not just political hobbyism, which I think is just watching politics unfold, getting nervous about politics, commenting on politics, yelling online.
1:12:15I think treating it as a sport. I think less of that and more of the actual work of getting stuff done and changing things on a local level. I think that's going to help a lot. Is this where I announced my run? There it is. If I win an Oscar, will you help me write my speech? Wait, you got to be an actress. You never know. I'm multifaceted. I might win an Oscar. I'm going to put it out there will you help me write my speech or if you have to give any speech the number of especially since i moved out to la the number of potential award winners who like through their agents or other people have been like hey will you write so and i'm like i'm out of that business but i will i usually say i'm like i'm happy to look at a draft and and have a conversation with the person um but i can't do anything from scratch because i don't have the time to do that so i've done that a few times i feel like you've already been to like the speechwriters version of a super bowl okay i want to switch just a little bit of gear one more time with you and talk about your business sure uh we have tremendous respect for for you and what you've built because we know ourselves firsthand how hard it is one to build a show but then to build a media company beyond the show create other shows work with other people have that be successful when did you decide you wanted to start crooked with your partners and what was the motivation behind it We, the podcast that is now Pod Save America started as a podcast called Keep In at 1600.
1:13:35And we did it during the 2016 campaign. And we did it with The Ringer, which is Bill Simmons Media Company. And I had known Bill previously. We both went to the same college. We got to know each other when he came to the White House to interview Obama. And he said, you know, we do sports and entertainment and culture. But like, I'd love to do politics. It's an election year. Would you be, you've moved out to LA. would you be interested in like doing a doing a podcast so uh me dan pfeiffer tommy vitor john lovett we all started this podcast and then we all had our other jobs and we thought hillary clinton would win and then we would be done and we would go back to our lives and be retired from politics and then donald trump wins you didn't know that one yeah and we and then donald trump wins and we were like oh maybe we maybe we're not retired from politics and maybe you know we had talked before about when we were in the white house oh the media is failing because of this or we don't like it because of that and wouldn't it be we should have more progressive media companies and wouldn't it be cool to start one and it was always sort of a you know a conversation you'd have intermittently and then once trump won we were like we should continue doing this podcast but we should build the media company that we've talked about and just started from scratch and started Pod Save America and we so there was Lovett and Tommy and I sitting at my kitchen table in West Hollywood at the time and we hired a woman named Tanya Sominator as our chief content officer and she had worked at the Obama White House we got introduced to her through my now wife and we had her we hired uh sarah wick who was our chief uh our coo uh again through a friend and she had like worked on some startups and then we hired an assistant and it was literally the six of us sitting around my kitchen table we went to the bank of america in west hollywood and we're like we'd like to open an account for our media company and the woman's like great do you have money and we're like uh no do we need money she's like yeah we're like uh do you have 10 bucks here let's open I mean, it was just so, like, we had no idea what we were doing.
1:15:42Did you even form a company at the time? We formed a company. We, like, talked to some lawyers. But, like, I would say hiring, I mean, you guys know this, like, hiring people to do that, to, like, build the business is the most important thing you can do. When I started this, I tried to find a CEO that would, I was like, okay, now I got to get a CEO to do it. And nobody, like, I had this woman and she, at the last one, was like, I don't want the job. Well, who the hell, I was doing something else. I'm like, well, who's going to do, who's going to do that? And then I was like, well, I guess, like, I have.
1:16:08Well, and you realize at the beginning, you do everything. Everything. And you're in every meeting, and your mind is pulled, and your time is pulled in a million different directions. And now, we mostly, the founders, we mostly do just hosting. And, you know, we're on the board, and so we have board meetings, and we do big strategic directions and have meetings. But we have a CEO who's like a very experienced CEO and an adult, Lucinda Treat, who's been at the company for a while. and thank God for her because now most things happen the company and we don't even know. But you know, at the time when you guys did it similar to this, I think people like now everyone knows, like I used to explain to people like we used to create social videos that we would put on her Instagram story showing people where to find the podcast application because at the time people were like, what the hell is that?
1:16:58And now everybody, and now I just call them shows at this point, right? Because they're audio video. I mean, there was that weird period like is it going to be video and audio? And like that was a big thing. now we've all just recreated television exactly but people forget there was also like much fewer ways to monetize so it was hard there was very few people taking the medium seriously it was like the it was like the weird stepchild of media it's like oh you're doing a podcast it was other it was like i'm sorry you do that like you know and so i the reason i have so much respect for you is because i think for the early people that were able to like slug through it and kind of form the market.
1:17:34Now, if you want to do something like this, yes, it's more competitive, but the market's very well established and there's some huge tailwinds and you can make real living doing this. But at the time, it was like, is this going to work or not? Yeah. Well, look, we had a theory and it wasn't a business theory. At least it wasn't thought of like that. It was like, okay, what is missing in political media right now? What is missing in political media is we all just worked in politics for the last 10 years and the conversations we would have even in the most heated serious moments in politics were still accessible to people they were we had gallows humor when things were bad we joked around when things were good we approached the job with joy we were like you know made friends that are our friends for life in this and like what if we could bring that to the public because i think right now most people think of politics as what they see on cable news or what they see when a politician gives a speech which is stilted boring self-serious um not it was basically the people who were in political media were were too self-serious and they weren't treating the topics with the seriousness they deserve and we wanted to flip that and say like let's treat these issues like they are life and death serious issues but let's do it with humor about ourselves and not take ourselves too seriously and joke around and just be who we are you know well and clearly it resonated like so no i just thought i wanted to hear the story because obviously from afar we've we've viewed a lot of what you've done but um what i find interesting about early adopters in this medium if you'll it it kind of just a lot of people that that became successful it just started as like a passion or as like a need to fill a gap that they weren't like for us same thing like we just weren't finding what we were looking for to service our own show we're like okay well we'll like do this for fun and maybe if it works it works i'll never forget like it was maybe a month into the company and um we were invited to the upfront summit here and um kara swisher was going to interview us on on stage and she sits and she's like okay so what is the what is the business plan like what is the revenue plan and john love it just goes he's like honestly we just turn the microphones on and then the money just starts coming like that's just been how it's working so far she's like what and we're like but that is like and it was a joke but it was also like we had not we did not have this like detailed business plan the whole time it's pretty cool yeah it's really cool democracy or else how to save america in 10 easy steps go check out the book pod save america what else where can everyone say hi to you uh yeah you can find i'm unfortunately always on twitter all day long at john favs and instagram okay and um and i also host offline with Jon Favreau.
1:20:22You can catch that all the time and Pod Save America and our YouTube channel. Now we're always just churning out content on the YouTube channel. You're busy, man. Very busy. Congratulations, Jon. Thank you for coming on the show. Thanks for having me. This was fun.
From the publisher
#965: Join us as we sit down with Jon Favreau – co-founder of Crooked Media, co-host of Pod Save America, and former presidential speechwriter for Barack Obama. Jon has crafted some of the most memorable speeches during President Obama's tenure, and has since launched his own media company while hosting a top political podcast that breaks down current events and U.S. politics in a more conversational, accessible way. In this episode, Jon shares what it takes to craft powerful messaging that resonates with millions, how to simplify complex political issues without losing nuance, and why storytelling is one of the most important tools in shaping public opinion. He also opens up about the transition from the White House to building a media company, the current state of political discourse, and how to stay informed without feeling overwhelmed.
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