LoveShackFancy's Rebecca Cohen On How To Turn A Dream Into A Global Lifestyle Empire

24:30And that's when we had to make this really difficult decision. Do we produce a summer collection or do we not? I was like, we can't let our customers down. We always produce. Summer is our big season and let's just do it. So we still did it. We worked like closely with our partners, the time in India. I mean, we were doing every, you know, we were making the mask, we were doing all that stuff, but also still just moving ahead. And that's when things really started to shift also in terms of real estate and business. And my husband got much more involved because all these opportunities came up like in Highland Park Village.

25:02We never would have been able to afford a store there or get into a store there. There was a huge wait list. But then at that time, you know, we had opportunities where we could actually afford a reasonable rent, get a store open. And then that's when Texas started happening. You know, Austin, we signed a deal when that was going on. So we got really, you know, like when everyone was closing, we were opening. The other day I got a rash on my chin. And one of the things I did was I immediately ran to take my probiotics. So I upped my dose because whenever I have any kind of rash or any kind of pimples, I feel like it's my gut telling me something.

25:45The probiotics that I take are by Just Thrive. I have been taking this specific brand forever. I have had the founder on the podcast three times because she's so knowledgeable about the gut and the products that she has have so much integrity behind them. They're award-winning verified products and everything is designed to help with your digestive health and your full body wellness. So that's why whenever I get any kind of flare up, whether it's a pimple or like I said, a rash, I reach for my Just Thrive probiotics. You really can't go wrong. I will take their probiotic. I will crack it open and I will put it in my kids smoothie too.

26:23They have a Just Thrive digestive bitters, which even supports natural GLP-1 production and helps you control cravings, keeping you satisfied longer. So those are probably the two products that I would tell you to try from this line. Those are the ones that I like to use. You can try Just Thrive probiotic and digestive bitters today, risk-free and save 20 % with code TSC. Go to justthrivehealth.com and use code TSC. See the difference for yourself or get a full product refund. No questions asked. That's justthrivehealth.com code TSC. And just so you know, I like to take this in the morning with my lemon electrolyte water.

27:05I do usually like two or three. That's just thrivehealth.com, code TSC. Let's take a quick break to talk about Fatty 15. Ever since I discovered Fatty 15 with Dr. Stephanie Van Watson, who came on this show and who's the founder of Fatty 15 on this podcast twice now, I have been taking this stuff every single day and I feel incredible, which is why I'm so excited to share with you guys this incredible scientific breakthrough to support our long-term health and wellness. C15 is the first essential fatty acid to be discovered in 90 years, and get this, studies have confirmed that it's three times better, broader, and safer than omega-3s.

27:37The origin story is that Fatty15's co-founder, Dr. Stephanie Van Watson, who again has been on this podcast twice, discovered C15 as the first essential fatty acid to be found in over 90 years while working with the U.S. Navy to continually improve the health and welfare of aging dolphins. Yes, you heard that right. If you want to get science-y about it, studies show that C15 works by strengthening ourselves, improving our mitochondrial function, and protecting us against damaging free radicals. The result, better long-term metabolic liver and heart health. And here's the thing. It ends up that many of us are deficient in C15, which results in weaker cells that make less energy and quit working earlier than they should.

28:10All of this then makes us age faster, sleep more poorly, and feel sluggish. If this sounds familiar, it's likely because you're deficient in C15. Fatty 15 is a science-backed, award-winning, vegan-friendly, and pure C15 supplement. By replenishing our cells with the essential C15 nutrient, Fatty 15 effectively repairs ourselves and restores our long-term health. Fatty 15 is on a mission to replenish your C15 levels and restore your long-term health. You can get an additional 15 % off their 90-day subscription starter kit by going to fatty15.com slash skinny and using code skinny at checkout. I am such a big fan of red light.

28:44I do it every single day. I cannot tell you how beneficial it has been. I actually did a whole episode just dedicated to red light. So there's this brand, It's called Bond Charge, and it's a holistic wellness brand with a huge range of evidence-based products to optimize your life in every way. Everything's founded on science, but inspired by nature. So all of their products adopt an ancestral way of living in our modern day world. So from everything to blue light glasses, to infrared saunas, to red light therapy, to EMF management, to circadian friendly lighting, Bond Charge products will help you naturally address the issues.

29:24I personally am a fan of the EMF management. I also like the red light therapy, like I said, and I'm huge on winding down while I read my Kindle with blue light glasses. You can't go wrong. The best, though, is their red light face mask. So definitely check it out if you want a red light mask with zero EMF radiation, if you want something with zero flicker, if you want something sleek. This one does not disrupt your sleep. It's really great. I've found whenever I have a pimple or acne or inflammation. I like to use red light like 20 to 30 minutes a day, but it says that you can use this for 10 to 20 minutes a day and you'll be good.

29:59It's really easy to use. You can like watch TV and use it. Go to bondcharge.com and use coupon code SKINNY to save 15 % off. That's B-O-N-C-H-A-R-G-E.com. Use code SKINNY to save 15 % off. This episode is sponsored by Cotton. Let's take a quick break to talk about Cotton. As someone who's constantly refining my routine from what I eat to what I wear, to what I invest in, I've learned that the materials we surround ourselves with matter more than we would think. That's why I've made a conscious shift towards wearing more natural fabrics, especially cotton. It's timeless, it's versatile, and it's rooted in something real.

30:36Cotton literally comes from the earth, a flower that transforms into a soft, breathable, durable fabric. You can't beat that. Cotton is incredibly gentle on the skin. It is so hot out here this summer in Austin that you need something that breathes. It's hot everywhere, to be honest. So having something that breathes and cool and keeps you fresh and energetic is so important. It's obviously naturally hypoallergenic, especially as the weather warms up. I find myself reaching for it more and more these days, but it's not just about comfort. It's also about quality. Cotton lasts. That's so important.

31:07Nothing worse than having clothing that just falls apart. Cotton lasts and lasts. It holds its shape. And most importantly, it fits my lifestyle. Whether I'm heading to the office, at the gym, traveling from day to night, cotton moves with me, not against me. And when I'm investing in something, especially now as a parent, I want it to be well-made and built to last. Cotton checks that box every time. It's reliable, it's elevated, and it just fits how we live. So here's my advice. Check the tag. When it's made with cotton, you're choosing something that's better for your body, better for your skin, and built to last.

31:36You'll feel the difference in your skin. Well, thank you. Cotton is the fabric of our lives. To learn more, visit thefabricofourlives.com. Again, that is thefabricofourlives.com. So how do you and your husband work together? Like, what's the energy there? So he's really like real estate. He's the one. He is, and he's like not afraid to take chances. And I'm like, we can't open another store. Like, we can't do it. Like, no one's going to come. Like, every time we would open, I'm like, no one's going to come. How is any, you know? And he's like, Rebecca, just trust me. Listen to me. He's really smart in terms of the real estate, in terms of the locations, any up and coming neighborhoods.

32:14Like, I mean, even - How does he decide on the location in the city? Nashville. He decides, I mean, he really knows. what's going on, I think, in like the markets. And he sees where depending, like we know where all of our customers are, depending where there's schools, whether we have such a multi-generational, you know, we always say like babies to 80s, but it really is like we love to have, we love to be in neighborhoods where there's a strong community, you know? So we haven't opened in any like traditional malls. We love to work closely with, you know, like a Highland Park village or in Palm Beach.

32:49We, you know, we work with the Royal Pontiacana. Like it's amazing. That's one of our best, best stores. And it's really like a very small outdoor sort of high end, but community driven experience that we then create our own experience within. So I went into the store in Aspen and that's exactly how it feels. Yeah. It has a warmth to it. Yeah. And that was really important. Like I did. I feel like when we were opening stores, everything was so cold. I would feel so intimidated when I would walk into a store and I'm like, you know, and everything is like one, one, one little thing. And like, it was that minimal time when we were starting to open.

33:26I was like, no, it needs to feel like you're discovering something new and you're being transported into this world. Like when I'm in Europe or and I'm in a, I love vintage shopping. I love antique shopping. When I look up at the chandelier, like I always want to discover something else. So it was really important for me to have our stores feel like that. Like you're always discovering i mean i would say ralph lauren for sure did it best like i grew up going to that ralph lauren mansion when i was young on the weekends and i would just be like oh i want to live in this world i want to jump on that bed you grew up going to the ralph lauren mansions what do you mean in the upper like yeah there was like that ralph lauren mansion like it's like the they're big now it's the men's flagship but it's across like in the 80s and in the 90s that was like where my mom and i would walk to i grew up in new york city and we would like go there to like as an activity like the music the bed like I remember like sitting in the bed and even when I was older even when Todd and I would travel like anytime we would go into like I feel like Ralph Lauren's stores were the most transportive yeah and I miss that like that like it's like a big hug you know and I and it was like very welcoming and it's very experiential and it feels like you're really immersed in a world and I don't know so I think that was definitely something that inspired me from a little age.

34:40And then when we started to open our stores, that was just really important. Like I just wanted them to feel very welcoming, like a girls club or guys. I mean, dads love it too. Like dads take their daughters. Todd's always like, where are the dads going to sit? But there's one in Austin? Yeah, there's one in Austin. You have to go. I'll take my daughter. Yes, you have to. We'll do a whole special The Pink store. Yeah, it's right on Congress. Okay, South Carolina. Cool. South Congress. It's so cute. It's the one. I love that store. The girls are amazing. The girls who work in our store also are just so fun.

35:12There's always fun music. There's warm. Yes, yes, yes. There's like they I wanted them. They're supposed to be like your best friends. And that's the thing. Like even, you know, even if you're buying a little like travel spray perfume or if you're getting we have like little ribbon bars, if you're getting a little ribbon or if you're buying your graduation dress or something really important and big and special, like no matter what, it's supposed to just be like a really inspiring, beautiful experience. I think my daughter got to make like beads. Yeah. Yeah. We always have like little beating stations for the girls because it was also I don't forget, like I started all this when having two daughters myself and I felt like there was no place to take the girls.

35:50And like, that's how we started. Even it's always my dream to do have something. I was like if Pottery Barn kids or if I could have a Love Shuck fancy dollhouse and a Love Shuck fancy bedroom and Love Shuck fancy, you know, curtains and bedding and all this stuff. And that didn't exist then. So now it exists i mean we had when i was young it was like laura ashley was like the most similar thing but then i like grew out of it and it wasn't cool my mom would like make me wear laura ashley and it sounds like i have to tell her something that i in zaza's bathroom we have the your wallpaper which is so i mean how old is that especially for selfies five oh she's five my goddaughter and zaza both have the wet brush detangler oh okay yeah our favorite in pink yeah and then we just got the vanity for her room.

36:38It's that member that you walked in her room and you were like, wow, we got rid of the Amazon vanity and we upgraded to your vanity. I'm going to show it on my Instagram story. It's so cute. Oh my God. And when you just said Laura Ashley, that's exactly like it's, it has that energy, but it's like updated. Right. It's updated. And it's also like Laura Ashley used to be like what your mom would make, like when you were matching, I just remember and she would force you to kind of wear it love shock fans that's also the thing about love shock fancy it's very it's still cool which I love that it's like cool for little girls it's cool for you know like it's when teenagers it's cool for the moms like and everyone can find something different now dads too we make men's we're doing swimsuits yeah we'll send you some cool hoodies your pants and you're wearing like love show fancy boxers no trust me like we are going to love the swimsuits are the best swimsuits you're gonna be addicted to them i swear watch i'll just be out there on a tuesday i'd love shack yeah you can all match too you can mix and match with a cute hoodie so we'll set you up for a whole a whole it sounds like you like really focus on the experience first before the other things yes is that wrong yes no yeah the experience is definitely the most important i mean i think even in the beginning it was all about like the experience.

37:54And that's like goes back to the storytelling. And that goes back to everything from I mean, it's like from the music to the energy in the room to like all of it and to like the decor and then just to like the feeling, you know, so I think I love experience. I love I love to you know, I love good energy and I love to travel. I think that really is an inspiration. And I love to have a good time, go to a great party. And so I think that's what we bring into our stores as well. It sounds like it almost like the experience dictates what's in the stores for purchasing. Does that sound strange as I'm hearing you talk?

38:30No, yeah, no, I mean, it definitely does. And also what's fun and interesting is that like so many of our customers go to all the different stores and then they have different experiences at each one. Austin is very inspired by Austin and the energy of Austin. You know, we have like obviously more of the cowboy boots and the cowboy hats and it's kind of cool. It's different than the Dallas store, which is a little more fancy Texas and Austin's a little more cool vintage, you know, like music. There's just the bums down there. Rock and roll. Yeah, like we love it. And then Houston is different as well.

39:02And that's different from Nashville. And that's different from our Palm Beach store. And that's, you know, so everyone really has its own. We take inspiration from where the store is located and like the community there. That's always like the first place to start. What's something that not a lot of people know about you? Not a lot of people know about me Well, a lot of people do i'm always in a high heel so that maybe I wear I do wear sneakers when I work out That's about it. Oh a lot of people don't know which they're really first of all. I do wear jeans Everyone's like, oh my god. Are you wearing jeans today?

39:33Yes I wear jeans and I wear them usually in the winter or when i'm going to a concert And I wore black all the time in my 20s and was like much more like rock and roll always a leather jacket. I was always in miniskirts, but I wore a lot of black and was more like a rock and roll. And I only really, really fell in love with pink as like connected to my soul, like my spirit animal when I had my daughters, when I had Scarlett first. Did you meet your husband in a leather jacket? Probably because we met at Bowery Bar in New York City in NoHo when I was in college at NYU. He had graduated from Tulane and I was probably wearing, I know I was probably wearing this jacket that I still am upset that I can't find.

40:21It was like a distressed like motorcycle jacket. I probably had like a cute little like tank underneath and like a mini skirt. That was definitely. Did he come up to you? Well, we knew each other through, I knew his siblings. So they actually went to school with him, with them, never met him, but we had mutual friends. So when one of my friends introduced us, she's like, this is Todd. And I was like, oh, my God. And he had this huge smile on his face. And he was just like sitting there, like very cool, but like cute teddy. Like I was like, oh, my God, I can't believe I'm finally meeting you. And that was when we first met.

40:53And I was I think I was a junior. Was I a junior at NYU? Yeah, I was a junior. Are you guys bringing work now into the bedroom or do you separate it? I've heard very mixed answers on this because Michael and I work together, too. Yeah. And some people are like, we don't even let it enter our ether. It doesn't come in our home. And other people are like, we're talking about QuickBooks while we're showering. Oh, yeah. No, I mean, it comes into our home. But then the girls are like, can you guys stop talking about work? And so we're very much in that phase now where we we used to be way worse. And it was like, well, think about, you know, during the years of COVID, like that was obviously we were all home.

41:27So and that was like, I know, crazy. And now we even though we work together, like we're not really in meeting. We are for beauty. Like Todd is really spearheading fragrance. He's obsessed with it. He's like this new person who is he's like our nose. Essentially, he and fragrance is doing so well are you going to spearhead fragrance for me yeah if i do it he's like my nose broken too many times i can't smell anything all right so he is like and then but fashion like he can't like go near and he can't and like creative ideas and things like that so we don't but when it's things like i mean sometimes like rebecca you need to approve the the furniture for the soho store and he'll say that at home i'm like okay can you just leave like he'll remind me of those things but we try not to talk about it too much but definitely i mean there's obviously we do you know but then our daughters are like stop i don't think it's possible to not bring it in if you're doing those things it's like it's almost like the restrictions around the thing make it harder on the relationship right does that make sense yeah and i think it's just like i'm like we're girls like we're not fighting we're just talking we're having a conversation you know it's just so we do do very different things like and he tries to you know and we don't anything stressful but we're trying not to talk about like anything stressful or serious i'm like if you want to talk about that like then let's like you can schedule a meeting i like to talk about the stressful things right before bed i like yeah i'm like no i can't like put on up and you're like did you see page four i know i know look at this tax return on the page i know i know i'm like could you just take a break because i need to what is it called emotional residency is that what i need yeah he wants me to take emotional residency so if he feels stressed and panicked about something, he projects it onto me and if I don't take the same reaction, then he gets upset.

43:10No, no, no. That's not what it is. That's exactly what it is. I need to validate that I'm either thinking right or like I'm being crazy. Right. So like if she's like, calm down, I'm like, okay, calm down. Right, right, right, right. Right. How did you guys decide and was this in the strategy to do all these strategic co-brands? So the ones that I've seen and I'm sure you have 20 more is you have the Stanley. Yeah. What you're drinking out of. Go see it on YouTube. I don't go. and actually I brought the large the new one the new size is my favorite I'm just going to take a step that is not a subtle Stanley that is well I don't think a Stanley is subtle that's not what I would call a Stanley no but I mean they're not but then that thing is like you know every girl can use it as a weapon like we don't need pepper spray anymore just throw your Stanley at them have you guys seen that video of those there's that guy that created that and he's like carrying a trash bag with a big straw in it around and like slamming it it's like a trash can no I haven't seen it I should see it really funny no i mean i used to make fun of everybody i remember when i came to la a few years ago actually it was like at a what and everyone was like with the huge water and i was like what are you doing you look ridiculous like you guys don't do that in new york i'm like no carry around one of those things like i like it because the water feels freezing oh no that's the only way i drink water and i just and i can't like i'm obsessed with the stanley's so i mean what so that's how often these collaborations start so you start from like something you like something I like.

44:31You just did Lawless. Annie is a mutual friend of both of us. And I love that lip gloss. Love Annie. She's so great. You guys sent me some of the lip gloss. It's great. I saw obviously Pottery Barn Kids. Yes. I mean, it started honestly when like I was like, okay, new categories we don't do before we did active wear. We did the first, I think one of the, no, the first collab we ever did was Target. They approached us for that. And that was really amazing. And they, it was, it was just a dress capsule. They had three different designers. We were one of them that was 2020. So it was difficult with the stores and all the things, but it was like went full viral and was amazing.

45:07That was really fun to create. And again, like price, you know, inclusivity, size inclusivity, like all these things that are really difficult for a relatively small business, even though people think we're like a huge, we're, we're still not like a huge, a big corporation with, you know, all like we don't have the capacity to do so many things. So by working with these bigger companies, they allow us to do much more. So started with Target. Then it went for like we did, you know, Beach Riot, their West Coast brand. We did our first active wear with them and also Bandier before we did our own active wear.

45:42So it's like when we didn't know how to do a workout clothes, like that's how we started. I was like, we really need to, like, I need to get inspired to work out. I need some cute floral or pink, like, workout clothes. So that's how that, Pottery Barn was always, like, a dream. Pottery Barn kids and then teen, now we have adults. But that was always, like, since Scarlett was a little girl, and I would, like, try to make Love Shack fancy everything for her bedrooms. And I was like, this is just so, this is, like, the most seamless story that we could create together. So that's something that continues and it's actually I think it's like their best performing collaboration.

46:18So that's something that we do. I think we wait until you see the holidays. It's so good. The new one that I think comes out four times a year. And then the teen like the dorm for them is like massive because of all the sorority girls and college girls. So and then Stanley like that's also fun things that's like less expensive products that have that people just love things that are, whether it's Kendra Scott, you know, like jewelry, we're doing yet another, I don't know. Yeah. We're doing another collab that's happening. I mean, we have so many collaborations. It just started off, but it's fun.

46:50And I think that, you know, we really do all the brand storytelling, the creative and everything, and we work really closely. So whether it's Goody Wet Brush, that's, you know, it could be a$12 to$30 brush, something that's really accessible and easy for anyone. It's really like a way into the Love Shack Fancy world. And because our clothes are not inexpensive and they, you know, they're, it's, it's really like luxury to so many people. And so if you're buying one Love Shack fancy dress, you know, a year that you're waiting for or, but then you can supplement with your Love Shack Stanley and your Love Shack fancy goodie wet brush and your lip gloss and your fragrance that you can get at Sephora or at our stores, things like that.

47:31And do you get, you said you get to storytell, but do you get to be part of the packaging and like every yes everything everything we do we do all of it so we really choose I mean we have like an archive library of like thousands and thousands of our one-of-a-kind prints and so that's really where we play with different the packaging everyone loves I mean the unboxing too like that's where I don't know if you've ever unboxed one of the Stanleys but the box is like just as nice and I don't even know what to do with all this I don't want to like throw anything away that's so like my basement is like we saved the bag yeah it's like you want bag.

48:03Oh, she can take this to school or something. It's cute. Everything is like it's very pretty. And it's really pretty. And then it's almost like, you know, a PR box basically that you're getting when you're buying. So you're opening up the Stanley that feels like it's this magical jewel box. Yeah. And then the bag that comes in it and then the box and then you have the Stanley, which is like so it's just a really I think it's just really fun and it's emotional and there it's products that people really do love. And so then when it's with Love Shack Fancy, I think it's I mean, we just did Victoria's Secret Pink, which was really successful and exciting.

48:37Yeah, that was really fun. And again, it's like, you know, they have such their pros at what they do. And we can't compare with like the pricing and like all that stuff. So it feels almost like nostalgic. Yes. Like, you know, when you use very like Tinkerbell makeup. Yeah. No idea what I'm talking about, but like when you're a little girl used to open the Tinkerbell makeup and like the packaging was so cute. And I don't know if that's the right example. Yeah. But there is something that makes you feel like connected to your childhood. Yes. Very. I'm very like I'm so nostalgic. Well, I think that's just like who I am.

49:13I'm I mean, I was born in the 80s in 82. So and I'm very like late 80s, 90s, early 2000s. Now the early 2000s are vintage. So I mean, it's like when we actually just brought back our original LSF logo, which like the seventh graders think is the coolest thing because it's like a vintage love shock. So like if you know, you know. And so, but it does feel nostalgic knowing that and sort of seeing that, you know, I think also because thrifting, vintage, all of that is just so, you know, and then like the 90s are really popular right now. So I think there's people are loving that whether they're older and they lived through or they're younger and it's just cool.

49:55What tip would you give for an entrepreneur who's just starting out and wants to go on a journey similar to yours? The number one thing, there's so many times that people said, no, that's not going to work. Oh, you have to change Love Shack Fancy. What kind of a name is that? Like that's never like that feels so juvenile. Like that's never going to succeed. You have to change the name. If you want us to buy the brand, you have to do that, you know, or this style isn't what's going on in the market right now. You have to change change your identity and you have to change the style of all of this.

50:27Like every single time it was like, well, this is my vision and this is what I love and this is what I believe in. And you have to really like it sounds, but you just have to like believe in yourself and follow your gut and no matter what, just be resilient and not give up. Like no matter what, there's a way to be able to figure it out. You just you might you're going to make mistakes. Like sometimes the mistakes are going to take longer than you might have expected, but you can't. And also, I think the scariest thing when you're starting out, I remember for me, is also just being judged by everyone.

50:57Like when you're putting yourself out there and you're like, here's this new line I have, or here's like, what if people hate it? And what if they're like, you know, being critical about you, about the product, which they are going to be, but you kind of have to, you just have to filter out some of the noise and make sure that you're surrounding yourself with the people, right? people who do believe in you and who do help bring you up and don't listen to all that extra like noise and fluff out there and really like follow your heart and and what you do believe in i am very serious about living a non-toxic life in our house i really have tried to be very purposeful with what i choose and what i use and the products that i use and even the pans that i have in my house.

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56:38If you have not tried it, it has upgraded my sleep like no other. I wake up with so much more energy because I'm only nasal breathing. And I feel like it sculpts your jawline a little bit while you're sleeping because it supports your tongue posture. It's changed my life. I cannot sleep without it. And that's why we're so excited to launch a new colorway. So, yes, you can always get the classic pink. But now we have uniform, which is navy and blanc, which is white up on the site. you can go shop it at shop skinnyconfidential.com and we have a code for you you can use new new at checkout and you will get 20 off use the code new new at checkout to get 20 off shop skinny confidential.com without work how do you like to spend your time so say like works off the table what are you doing on like a weekend where you have time to yourself what am i doing i'm usually okay if we're in the city we're like shopping in soho we are going out i love to i love restaurants so what's your favorite restaurant here saint ambrose is like my go-to i would say i mean that's like my michael i think i because what she does i get a wild hair and i get on one with a restaurant and i can't get off it does the same one over i know but like i love to sit outside at saint ambrose in the west village it's like my happy place and like whether i'm having lunch wine you know eating for hours i don't know it's just like but again i feel like it's i'm a creature of habit like that so i love like a place that where they know me and i've been going there for so long you know it's simple yeah you know you know what you're gonna get exactly like that's gonna be a good experience exactly i think i might want to do that tomorrow instead of the mark i might want to go sit i might want to go sit out on the patio and have a nice leisurely lunch yeah exactly we'll come say hi you'll come to the store we'll come say hi the downtown one yeah okay soho okay soho's amazing one where we by we where we are i love to dance i love to go out i love to i actually really do love to go out so we do go out like we where are you going like to party new york like we're not like i we don't go to sleep early todd and i like and our friends we are not sleeping by nine or ten i actually like don't love to sleep that much maybe you should be a real housewife of New York.

58:53Oh, I mean, I'm not going to be, but... We're on three hours of sleep right now. You're out. Oh, you're on three hours of sleep. Don't brag. I'm definitely not going to be a real housewife. We always get a good 10 hours of sleep. This is not normal. Oh, really? No, but I feel like when you come into the city, like, you... It gives you energy. What I was saying is, like, this place, it gives you energy. Yeah, but are you guys, like, sleeping by... What time do you usually go to sleep on the week? Oh, like 8-3? Oh, wow. Yeah, see, like, I have so many friends.

59:22I'm like just one more like I need to finish. What time are you waking up? I wake up depending. I'll wake up with the girl. Todd takes the girls to school. See everyone takes. Everyone has the husband doing it. No I go definitely once a week. Okay. Thursday is usually my day. If there's another extra credit day then that's good. Or but depending on what is going on. But he's way better in the morning. And if it was up to me I'd just be like go back to bed. Like we'll just like skip school. But so I'll wake up with them at like 7 15 ish. Okay. And then they're out the door. And then I'll like have a coffee and then I'll go work out, stay in bed for like an hour and just like be by myself.

59:59Is it Pilates strength training? So I do a lot. I've been doing Isaac boots for a while. I don't know if you know him. And one of my best friends just opened this amazing studio called The Pearl on the upper side. So I'm going to be going. She does all different workout classes there. So I'm going to go do that. I like to do a mix. I go to dog pound a little bit for like weight training. I like mix it up. Okay. Forward space sometimes for dance. But I do love to go out and dance. So if I ever have the opportunity to do that, we've been going to concerts a lot recently, but I love to just like be out and get that energy and I feel like inspired by that.

1:00:29Where do you go out in New York? Like where are you going out? So we've been going out a lot to Shea Margot. Okay. I would say that's like our usual go-to on the weekends. Where else do we go? And then otherwise we go to Crane Club. Okay. Which is, I don't know if you guys have been. That's fun. Depending like for a DJ. I don't know. You go to club clubs. No, it's not like club clubs. It's like lounge, but like there's good music. And you can dance. But sometimes we'll go to club clubs. Like sometimes, I don't know. Everyone now is like - You guys sound fun. Yeah, we're fun. Everyone's now in this like big DJ phase.

1:01:03We go to Madison Square Garden a lot. Actually, last week I was there, no joke, three nights. And it was during Fashion Week prep. I went to Lady Gaga. I went to Tate McRae. I went to Benson Boone. And did I go to something else there? I don't know. Three nights, I think. I think three concerts I did and then I did something else. I don't know. It was crazy. Is this natural energy? It's natural. It's yeah, it's natural energy. It's also, I think, the New Yorker in you. Yeah, there's something about. No, I need to like move, be busy. Like, yeah, we got to like my next time you're in New York. I would like to take resumes from New York City, please.

1:01:39I will accept. Yes, you have to go. I've been like that always. Like I grew up here. it's like you have to be I don't know I just on it on it yeah I I don't like to rest like I don't nap I don't I'm not like you don't what's that saying you don't sleep on your laurels is that the saying rest on your laurels yeah no I'm not but like well and you're a bit of a rester though no I like I like to go really really really really really hard and batch it as hard as I can go and push myself to almost burnout yeah and then recharge and how long do you need to recharge like after this go in New York City so we've been here for a week okay I'm two and a half months postpartum so I'm a little rusty well you look amazing we got a lot of work two and a half months oh my god we got a lot of work to do but I'm just like I feel like next week I'll like take my foot off the gas for a couple days I don't think so not if I ever say about it and then he'll come in and be like you just took I mean I literally gave birth and he was in the room like we gotta go we're opposite in that way I'm like we gotta keep it moving you know what he said to me maternity leave's over.

1:02:43No, don't really. Like, break's over. Oh, okay. You know what? But by the way, when you have your own business, they're going to fuck me up. No. Yeah. Oh, God. Taylor, edit that one out. Don't say shit if you don't want me to say it on the mic. That's not what I said. You said maternity leave's over. Like, break's over. That's not what I said. I said enjoy the maternity leave, but what I need to know is, like, is it over or not? He said that, like, maybe, like, month one. Because she kind of, like, steps back in. Oh, sorry, I went on maternity leave for a couple weeks. Right, right, right. But she kind of like comes back and then like, I'll be like, oh, cool, it's go time.

1:03:14So like I kind of gave some work and he still is like breaks over. Right, right. Yeah, because you need, you do need to ease into it. Yeah, a little bit. Yeah, obviously. It's a little bit. You can, it's different with your second. It's your second? It's my third. Oh, your third? Yes. Oh my God, your third. I know, by the third though, you're like, okay, you got the hang of it. I was like, didn't you get enough on the first two? Right. Oh my God. I'm kidding. I hope that goes on TikTok. Oh my God. I hope that goes on TikTok. I'm just kidding. Oh my God. But yeah, I feel like I just need like a little bit of a recharge.

1:03:41Right. Yeah, you do. But I noticed with New Yorkers that you guys are like, it's seven days a week. It's on. Yes. But then I agree with the recharge. Like that's you. That's what you need to. You need to have it or you will burn out. Yeah. And like it's horrible. You know, it's hard though about what we do. What she does is like Mark over there. We're joking. Like we're not selling just like paper towels where you can like really set up a system and then say like, okay, it's going to run and we have a lot of, like, we almost don't have as much luxury because this is a front-facing thing that's like, we don't, Well, I am selling toilet paper, so speak for yourself.

1:04:10But you know what I'm saying? Like, we never take really a break. Does that make sense? I'm going to send you some toilet paper. Like, this show's always on for the last 10 years and so even when we take a break, we batch a lot, but we just, so it's hard to just be like, we're out for a while. Yeah, you can't, right. You know, that's what's difficult. If you were to shop anything from all of your co-brands right now, what are you picking? Because I'm going to pick right now. Mine is the lip gloss. Wait, from any of our like collabs? Collabs. Oh, oh my gosh. Well, if our audience has to shop one, what are you picking?

1:04:40One thing. What are you picking? One thing. Like picking a child. Did like Pottery Barn's first menorah. And I think we're also doing, I mean, we do Christmas and Hanukkah for Pottery Barn. But when we did a menorah last year, like they've never done anything Jewish whatsoever. And that menorah sold out. And people like message me directly like all the time. Is there any chance you have any more menorahs? Anyway, I would get on that menorah right away when it launches. It's probably going to launch soon. It has like, I think this one has, it has like beautiful floral appliques. It's like a brassy gold color.

1:05:13I mean, they're always like amazing. And then we do like all the big bows for Christmas trees and all that holiday stuff. So. Oh, maybe I'll do my daughter's tree. Oh yeah. You have to do all the, I mean, it's like full on the ornaments, the stockings, like all of that. there's like a whole Hanukkah story and then a whole Christmas story, which is like the best, best, best thing. It really is an experience. It's like an experience. It's a lifestyle. It's really cool. And you're bringing it everywhere, like to your home. You're everything you're. I mean, I think I don't think I mean, we do ski clothes with Bogner.

1:05:45Like there's that's really good for your daughter, too. We do. We just are doing kids as well. And it's so, so, so how did you have to I have to connect with you so you can get on that early before it sells out. I think The Bogner one? Yeah. The ski? Yeah. I want to take the kids' ski. I want to get them skiing. Yeah, you should. Wait, how old did you take your girl skiing? I think like five. Five. Yeah. Yeah, you got to get on it. Or no, or even earlier maybe. Oh, I'm stressed about that. So yeah, so there's like ski stuff. But there's like a lot of these. I mean, we do these like roller rabbit, like holiday pajamas too.

1:06:14Like do your kids like roller rabbit? What's roller rabbit? Oh my God. You don't know roller rabbit yet? It's like a cult pajama that's been around for forever. And we do these like custom roller rabbit love shack prints, which are so comfy. Do you have boys wear them too? I have two boys. Okay. All right. The whole family can. Put Michael in the boxers. No, I'm coming in. Yeah, the swimsuit. Yeah, no. Oh, the swimsuit. Yeah. I'm going to come in the store. I told you. Yeah. I don't just say things. I'll be in there. No, no. We're going to do a whole thing for you in the Austin store. It's going to be so cute.

1:06:41That would be cute for you to take in. No, no. I like doing stuff like that with her hat. Yeah, yeah. No, it's so cute. Like, we, like, father-daughter experiences. like you will be the best dad in the entire world if you if this is like and they're gonna know her name and you're gonna like it's so cute we do dates me and my daughter oh I love that daddy daughter dates yeah so it'll be a date she calls it the pink store just so you know okay so she's been in already I took her to the Aspen one like three times oh yeah no she's never been to the Austin one okay we're going yeah but you know what you do that's a little annoying is that you take my idea and then you rebrand it as your own and then you present it as it's your idea Yeah.

1:07:16So like he'll like I'll take her to the pink store in Aspen. And that's our thing for me to take her to the pink store. But now he's going to go make it like a date. Oh, like a daddy daughter. And then maybe after I'll be like, oh, and by the way, we can also stop for a bonus ice cream. And then it's sometimes it works to my advantage, though, because I'll feed the feed the rebrand and then let him repurpose it. But it's what I needed. So it works sometimes. Right. Where can everyone find you? Pimp yourself out. Tell us where we can shop all the things. So you can use code skinny at loveshackfancy.com for 15 % off.

1:07:49My favorite perfume ever is Secret Crush, which just launched. And it's our first gourmand. Do you like perfume? It has to be the right perfume. I like perfume. Trust me. It's the right perfume. You're going to love this. It's like it's this delicious vanilla. It's like this champagne accord frosted, like whipped vanilla. It's so, so, so good. I've been wearing it for the last year. and the bottle is, I'll show you, it's like a cream, like pearlized bottle with a gold bow on top. And it's just amazing. So that is, and we're actually, so we'll have done the Secret Crush Cafe. We're doing a cafe for the first time ever, which I really want to do.

1:08:28Love Shack Fancy Restaurants, Love Shack Fancy Hotels, Love Shack Fancy. Maybe we need like a spa together, like a little skinny Love Shack Fancy, like spa situation. Wait till you see the ice roller. I know, well, I'm really excited. You know, we almost went down a path like that. Yeah. In Austin. So there's, I mean, even more for like experiential in terms of that. So our first Love Shack Fancy Secret Crush Cafe, we're doing this little jewel box in the West Village, which is like open for three days. We're doing a VIP day and then it's open to the public too. So it's like caviar champagne that we fully rebranded the entire store.

1:09:03And it's like walking into this jewel box that looks like our perfume bottle, which creams, gold, like so, so incredible. So that's also our perfume is sold at Sephora and at Love Shack Fancy. But this perfume blows like I love our other ones. Reverend Love is my favorite. The pink one, which is our best selling. But this one is like beyond. So we're working on more and more. So they're getting better and better. Yeah. Secret crush. I am a big fan of everything you're doing. I think it's very smart. And you've just done a really good job of like staying true to yourself and telling your story and staying consistent.

1:09:38And it's a lot of discipline. It's really, really cool. Thank you for coming on the show. Oh, thank you for having me. And Raina, thank you for introducing me to the brand 12 years ago. 12 years ago. Vintage days. Vintage Love Shack Fancy. It did kind of hurt my heart when we now talk about the 2000s as vintage. No, it really is. It's like really crazy. And the 2000s are like nostalgic. And it's like, and the young girls, the teenagers, like they are, and the 20 year old, they're like obsessed with the early 2000s. it's I know it ages us but like it's crazy like that was just like yesterday I know I know so I didn't even know that I didn't know that that's a huge thing oh yeah huge huge okay all right well thank you so much for coming on the show thank you so much