Martha Stewart On Staying Powerful, Youthful, & Relevant For 40+ Years - & Her Take On Trad Wives

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31:05Once again, that's veracityhealth.co for up to 45 % off and make sure you use our promo code SKINNY so they know that we sent you. How did you prep for Sports Illustrated magazine? Was there prep involved? Oh, God, yes. Okay, what did you do? Well, first I had to ask my daughter, who's very critical. I had to ask her if I should do it. Yeah. They called me, I think it was November they called me. Was it November? Yeah, November, they called me. They said, would you pose for a Sports Illustrated swimsuit cover? They said I could be a cover. So I said, yeah, of course. But I asked my daughter, should I do it?

31:46And she said, yes. My daughter said, go for it, which was very nice, generous of her. So then I went to the gym every single day without fail. I did a lot of exercise. I got waxed all over several times. What else did I do? Waxed. I got my hair colored. I took care of my nails. You know, I tried to do all the right things. What are you doing in the gym? Are you weightlifting? Are you doing Pilates? Is it a medley? Monday, Wednesdays, and Fridays are usually the weightlifting with Sean. Okay. Sean is so happy. Please mention him on this program. We will. Sean. No, Sean, somehow people tell him when I mention his name.

32:31Oh. And he's this very, very nice man with grown children, and he's a very clean, pristine gym in my town. And I go there at 6.30 in the morning. So you have to be there on time. Okay. And so weightlifting with him. We do weights. We do some Trek stuff, you know, on those straps, you know, squats and stuff. What else do we do with him? Oh, balance. Okay. Balance boards. I just gave him all my balance boards, which he was very happy about. And the other days, I go to Pilates, Tuesdays, Thursdays, and Saturdays. And there's a little studio in my town that's called the Bedford Pilates Studio. And private teacher, Janice, her name is.

33:12And we do everything. Do you love living in a town that's small and simple as opposed to like a New York or L.A.? Well, I choose to live out of the city. I have an apartment in the city where I change my clothes and stuff. And my grandchildren live in the city. So I go to see them as frequently as my daughter allows, which is not very frequently. And because they're too busy. But my granddaughter goes to Alvin Ailey dance three times. No, four times a week she goes after school. And she gets home at 730 at night. So if I'm in the neighborhood, I pick her up and take her home. Because I don't like her with her giant backpacks going into the subway.

33:52It's bad for her back. She's only 14. I know. And she has hair longer than yours. She does. Yeah, down to her knees. Wow. It's crazy for me to think about a young girl like that doing that because I have a young daughter and I can't imagine. It's scary in the city. But she is not at all afraid. Yeah, it's just like. And she's cautious. You know, she's cautious, but she's not careless. But she's not afraid. And I keep saying, you know, I'll send a car for you every day. and she'd rather take the subway. It's faster, she said. Okay. But she's a 100-pound backpack. Yeah, what is with the backpack?

34:29We all did it. I know, but I don't think everyone has back pain now. No, they don't. She doesn't have back pain. She's strong as an ox, this girl. We, us at our age, have back pain, and I blame the Jansquois. If I sneeze wrong, my back's up. But anyway, so she goes, and I try to pick her up, and she might have a friend who lives in the neighborhood coming home too. That's always fun to get another viewpoint on stuff. So do you like living off-grid when you are off-grid? Yeah. Yeah. But I come to New York probably at least five days a week. How simple is your life when you're in Bedford? Not very simple.

35:08Why is it not simple? Because there's so much to do. I have a real running operation up there. We have employees that work there also. We do TV from there. We do a lot of social media from there. I'm the chief gardening officer of Scott's Miracle-Gro now. And so I do a lot of gardening stuff for them. I'm now the ambassador for cast iron, enamel cast iron for Kohler. And that's a big job. Kohler plumbing fixtures. Of course. We're going to Milan. After the Olympics, I then have to go back to Milan for the big ambiente. What is it called? Oh, Salone. Yeah, Saloni, the beautiful home fashion convention there.

35:48So I do those kinds of things too. But I advise companies too on the side. How do you decide which companies or opportunities to say yes to and which ones to say no to? Well, there's several reasons to join something. One is compensation. One is, is the product something I really like? I won't do that for companies that I don't like. And both of those companies I like a lot. They're old family companies, which have established themselves as leaders in their industry. And I like that. And I can be a help. And they can help me too. So it's fun. What is your real nighttime routine? When do you start to wind down and what does it look like?

36:31Depends on when I get home. I mean, I'm usually out late during the week. If I'm in the city, I usually have a dinner in the city because to drive home, if a normal time to get home say for a seven o 'clock dinner at home I'd have to leave you have to leave two hours because the traffic is so horrible so I usually stay in and have a dinner business dinner or a friend dinner and then I get home and then I check everything go pet my horses and take care of the donkeys and you know people have done that already but I take care of this I just check on everything and then I do my mail all the mail is horrible that's that's one of the worse things.

37:08And when you're somebody like, you're probably have the same thing. Don't you get a lot of packages? I get a lot of packages. Oh my gosh. You have to have a system. You got to have a system. I forbid them to disappear because then I can't send thank yous for stuff. Do you send a thank you for every package? Oh, I try. I try very hard. You're similar in that way. Lauren does that. She does that for us, which I'm grateful for because. Yeah, you have to have somebody keeping track because you're acknowledging, you know, a gift or a sample of something that, you know so so I have to do that I go through that stuff I go through the mail I separate this was to JC JC is my business manager so he gets the bills and the receipts that's fun and then Nikki gets all my thank yous and and all other stuff that she has to file okay it's her pile and then the gardener gets stuff if I get a catalog or something that he has to look at and then you know different people that all get separated it seems like you do have a lot of systems in place to make things as efficient as possible.

38:07Oh, yeah. Oh, it helps. It helps. Memos. Oh, my gosh. The memos that I write on Sunday nights. What's the memo that you write on Sunday night? TikTok will go crazy for that. What's the memo? Oh, I should probably publish a menu, a memo, because it goes to, I have DLs. Do you know what DLs are? Direct lists? No. Tell us about it. So you can, well, a direct list is like housekeepers, direct lists. Okay. I have three housekeepers. They each get a copy. Okay. I have driver lists. I have two drivers. They have to get their DL. Then I have all the groundskeepers. They have to get their memo. Okay. It's called to do.

38:42Okay. Week of to do. It's such a horrible memo. And are you writing this by hand? No, I'm typing it on the computer. So you have to organize all of this and fan it out to everyone to make sense. Because during the weekend, I've been taking verbal notes on my, you know, I dictate all the notes of what has to be done on the property. Well, I think, you know, people will look at your life. trees have to be pruned. I'm the only one who's going to notice that the Catalpa trees have to be pruned. Okay. Who else is going to notice? I get that. She's constantly refining. You better get ready. I'm taking this as inspiration.

39:14I'm walking around this office. There's a dead plant in the corner. I'm going to start doing these DLs. You should do this. You need to constantly be refining like she is. And then Lauren walks by me and she goes, this is a reflection on you. That's what I said. I said, this is a reflection on you. Everything needs to be dialed out. It's important. She said Martha's coming in. She's going to see her dead plant. It's going to make your whole company looked like shit. She just looked at the flowers. She's looking at it. You have to be presentable. I like your color spectrum there. Oh. Thank you.

39:38You know what? Actually, we've evolved it a little bit. I'm going to show it to you after. Is that makeup on the bottom? That's all Michael. That's Michael's company. Well, it started, I'm going to show it, but I changed the colors a little bit because I feel like it. That's not a normal spectrum. No, I know, but don't you forget. No primary colors except for black. Ooh, is that a good, so that's a good thing. Yeah. This is the new spectrum where I incorporated a little bit of masculine undertone, but a little bit of green. More olive green. Yeah. So you have olive green in that one. Because don't you feel like it was a little too much of a pinky?

40:09Yeah. You have no oranges or greens. Yeah. So we changed that. Or yellows. Just change it up. So when you're refining, you do need to do a book called Martha's Memos. That would go viral. No, I'm just writing the introductions to a bunch of chapters in our newest 103rd book called The Martha Way. So that's going to answer some of your questions. So it's chapter by chapter of what is my The Martha Way to do something. When you get to 100, you're going to take it. That is going to crush it. And I'll tell you why. That is the questions that I have for you is how you do these little things that maybe I want to know like how you do each system.

40:48The memos thing to me is so interesting. It's like you want to see behind the scenes of that. That'll be my favorite. Martha's Way. The team wanted me to ask you about your perspective on the modern trad wife. I love the trad wives. But they've been quiet lately. They have been quieter. Yeah, why? It's a controversial topic. Some people are really leaning in. Some people, what is your perspective? What's your name? Nadia. I love Nadia. Naya? No. No. No, Nara Aziza. That one. I love her. And I also love the farmer. I love her. Ballerina farmer. Oh, I love her. I thought she was going to... I like her too.

41:30I like... But I'm the original trad wife. Oh, yes, you are. We know. I am. I did all that stuff. I had pigs. Yep. I made my own prosciuttos on the back steps in the great big crock. I had goats. I milked my goats. I made cheese. You know, I did all that in a... I didn't do it on a big fancy farm like Ballerina does, but I did all that. How did you have the foresight to mix that with entrepreneurship? Was it just natural? It evolves. It evolves. And just like they're doing. They're evolving all their businesses now. Ballerina Farms has all kinds of products now. They're selling beef and milk and cheese products, all kinds of stuff.

42:07Nara is selling fashion now. She's into fashion and raising the little babies. I love all those. I love those girls. Do you think it's a shtick or you think she's like really being serious? I think it's a very clever way to get your attention. Yep. And I didn't have any of that. I didn't have social media. Can you imagine if you had social media? I had to do it with public relations. I had to get all these newspapers to write articles about it. I have all those articles, full page articles about what's Martha doing at the farm. You know, farmette. I had a farmette. You know, I didn't even have a farm.

42:43What can you imagine that if social media existed when you were doing what you were doing? It would be insane. It already is insane. No, it was insane the way I was doing it. I was very proud when I first started the magazine that I had never spent one cent on advertising. And I still got a giant contract with Kmart. And then Kmart taught me all about advertising because they spend the first year of my products at Kmart. I know all this because I'm writing an autobiography and it's all fresh in my mind. Kmart spent$25 million the first year of my products. And guess how much merchandise we sold?

43:19How much? a billion dollars. That's how good it was. I don't know if you get those returns anymore on that kind of spend. I wish you did. No, I don't know if you do or not. I don't think you can, no. It depends on what the product is. Yeah. Speaking of products, do you want to bring Dr. Duvall in here and talk about what your latest thing? Absolutely. Our newest thing. Okay. So right before you got in here, we were going down, we went down a lot of windy roads, but we're talking about products specifically now. And I want to talk about what you two are building because I think it's an interesting evolution of your career?

43:50And I guess to start, how did you two connect and get introduced in the first place? We were actually in Miami at an event. Miami Wine and Food, if I'm not mistaken. Separately. We were there separately. Separately, yeah. We bumped into each other, started talking. I think at that time I had a case that had gone viral. I do a lot of scar work. And she had recognized that we just started talking about lasers and skincare and then science. And she actually had a lot of ingredient questions for me, which I was a bit taken aback for because she had like, we talked about saffron, and all these really interesting things where our worlds kind of collide.

44:21We talked for, I don't know, probably like 45 minutes to an hour. We reconnected a couple years later, and she actually ended up becoming the first person who ever came to my office when I opened it in Hudson Yards. So when you go to his office, what is the Martha special? Like, what do I need to ask for when I go? So, I mean, Martha is, well, it's Martha's office. It's not mine anymore, so she kind of owns it. But no, I think, you know, our relationship has certainly evolved. We did a fun facial for her recently. we had lasers and things like that. I think the interesting thing with a lot of, you know, whether it's aesthetics, beauty, all these things, it's about like preservation.

44:55And a lot of what our worlds look like, they overlap, right? Like we talk about nutrition, how you eat. You know, I think a lot of how I kind of approach medicine is more preventative. And it's thinking about like, not just if somebody comes in, how do I fix it? It's more, how do I keep them a certain way? Are you guys a fan of the microneedling? For sure. Oh, I've had it, I've tried it once. and I think it was painful and exhilarating and a little scary and probably useful. Yeah. So yeah, microneedling definitely helps. It's a bit of, so as a guy, we have a, this is a secret between us, but we have a lower pain threshold, I think.

45:35I think it's a secret. So I get a little bit more nervous, but the effects are certainly there. Whether you have scarring, just want to retexture, even pigment, sometimes it actually does help. So I told you off air that I struggle with hyperpigmentation. I don't know if it's from pregnancy or from birth control or the sun or whatever it is. Which product or which ingredient would you put me towards with that? So honestly, it depends on what the reason is. So again, if it's melasma from hormonal stuff post-pregnancy, it's a little bit different than... But not on your face. You don't have any...

46:06I do. You can't see it because it's a lot of makeup. A lot of makeup. There's a big one right there. I kind of have a mustache. What? Yeah, I do. It's from hyperpigmentation. It's okay. We got it. We'll take care of it. Give me your phone number right after that. No, but there are, and look, and this is the truth about beauty, right? It's sometimes people come in, there's a lot of things on the internet that you see, and people are trying to sell you things. We always approach it with science. Yeah. And, you know, my rule is always less is more. So if we can do it with topicals or even prescription products, that's always first attempt.

46:39You can do certain lasers, like a 1927 nanometer laser specific to pigment. I know I'm going to come see you. Yeah. And then also, how do you... So a really interesting thing is even how we approach... So we have a supplement that we worked on. I'm pretty, I think, notorious for not loving supplements. I've been in press and media saying that most of the supplements out there are not... There's not much science behind them. But there are certain ingredients that are really powerful. So there's something called polypodium leucotomies. It's not meant to replace a sunscreen. So I'll never say it as a dermatologist that you can replace sunscreen.

47:10But it's truly a supplement. So there's a lot of data around this supplement where, let's say you're out in the sun and it takes you an hour to get a sunburn. It might take now an hour and a half to two hours. You get a little extra layer of protection as an antioxidant. Which is definitely worth it. Yeah. I'm taking it. It really works. Yeah. How much, Martha, do you think about the sun, especially now that I'm hearing this with gardening, being outside, right? Has that always been something you've thought about? Oh, absolutely. Absolutely. No, I have good skin as a result of being careful. and it really makes a difference to be to be aware and to be protective hats cover up you know clothes you know cover yourself up don't expose your skin you know for lengthy periods of time outside i'm outside all the time but i try to protect myself and a curiosity with the rolodex you have and the basically the connection of what caught your eye about dr duval when you guys sort of talking that first time.

48:06Well, he liked talking about it and he liked to think about it. And we started to talk about skincare and I've always wanted, I'm fascinated with skincare and I want products that really work. I don't want, I love to try stuff. I try everything. And, but, but I wanted to zero in on stuff that was really going to be efficacious. And I think we have come up with, well, so far, two very efficacious products, a serum, which is applied morning and for me, noon and night. I love my serum, our serum. And then the night cream, which just was introduced a couple of weeks ago. And that is a very rich, wonderful cream.

48:47Dr. B, I leave the description of the contents up to him, but it really works. I will say, Martha, that's a very high standard for what excellence is. And so it's a very humbling task to try to approach it. But I think that's what makes this relationship so great. When you guys were creating this, what are the non-negotiables in it? Intense smell, stickiness, oiliness, greasiness, color, anything unpleasant and just ineffectiveness. You can tell really fast if something is not effective. Exactly. So we have 350 official advisory board member dermatologists and probably almost 800 unofficially.

49:29So it had to work, right? Because we wanted to, you know, Martha has an incredible platform and she's truly an icon. What we really thought about though, is how do we give science a platform? And she's been kind enough to kind of give, elevate so many dermatologists. We've used dermatologists for testing. We've used them for feedback, everything from what products to make, how well they work. I think in a world where, again, marketing is so powerful, sometimes you have to go back to the basics. And what better way than having 350 of your closest scientific friends to be able to guide you? Again, I don't think that's ever happened before.

50:05And we love that community that we've been able to build. All right. You guys know that feeling when something feels off with your body, but you finally bring it up at your annual and the doctor just seems so rushed. Maybe you're told everything's fine because the numbers say so, even though you know something isn't right. I've been there and it's honestly so frustrating. Traditional healthcare doesn't always leave room for context, follow-up, or real conversations. Life is busy, we all know this, and appointments are hard to schedule. And sometimes it feels like you're left to figure out things on your own.

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51:17It's care designed for her. It's time that you get the support that actually reflects your needs. Start your free intake at ForHERS.com. That's F-O-R-H-E-R-S.com. ForHERS.com. Quick break to talk about free nicotine. This weekend, I was slammed. I was behind on work. I needed to get that extra push, that extra motivation. I was procrastinating, and I really needed to focus. Some of you may know that I experiment here and there with nicotine, and my nicotine of choice is free nicotine, and here's why. It gives you a consistent focus, and they have all sorts of industry-leading strengths that range from a wide variety of strengths from 3 milligrams to 15 milligrams.

51:54This enables me to kind of figure out what dosage is right for me. I don't want to underdo it, but I also don't want to overdo it. When I'm looking for that clean hyper-focus, this has been my go-to product. Free nicotine exists for the ones who want to stay sharp when it counts, and when it counts for me is on the weekend when my kids are screaming and when I can't seem to stop procrastinating. It's discreet, they come in these slim pouches for anywhere smoking can't, vaping won't, and dip shouldn't. And what I like is Freeze North Star is for the professional who needs nicotine, not narratives, because real excellence doesn't require a TED Talk.

52:23Freeze is the only pouch built for people who value competence over content, five strengths, three milligrams to 15 milligrams, like I said, because a surgeon and a bull rider shouldn't use the same tool, and we respect that. We've had many high performers come on this show, most recently Dave Asprey, talking about the potential benefits of using nicotine for focus. And I've personally been using nicotine for years here and there. I think a lot more is going to keep coming out about this. The old world made nicotine a bad habit. The new world made it a superpower. And for me, it works really great when I really just want to zone in and focus and get things done.

52:52So check them out. Try free nicotine pouches today at freepouch.com and use code SKINNY for 25 % off for new customers only. That's frepouch.com. Warning, this product contains nicotine. Nicotine is an addictive chemical. Introducing the Skinny Confidential Ice Roller. Reimagined. Think sleeker lines, a softer pink, a custom buttery dust bag, and a silver roller, not pink anymore, that is ice cold. I wanted to do a zhuzh on the iconic ice roller. I wanted to update it. This ice roller for me has always been more than just a tool. It's about helping us de-puff and sculpt and calm the skin in a way that feels intentional.

53:38And I wanted the ice roller to feel evolved. It's changed. You've changed. So yes, the new gorgeous, stunning, beautiful ice roller is still going to do the same things. It reduces puffiness and redness in your face. I used it this morning before I put on my makeup. It definitely helps with the under eye bags. Of course, it helps boost circulation and radiance. I just feel like it really helps stimulate blood flow and gives me that tighter, more radiant skin. And then it also is known to give you a smoother, tighter looking skin. So what I like to do is I like to combine facial massage with cold therapy.

54:13And this really helps give you a really nice foundation before you even apply your skincare. This ice roller for me is a full circle moment. I think that a lot of you bought the ice roller, you know, five, six years ago when we launched it. And now I am launching something that feels more in alignment with where you're at. It's so beautiful, you guys. Like, it's just softer and more effortless in every way. And I really put my own touches on every single little step from the packaging to the colors to how it feels to even the roller. It's all been elevated just for you. So the ritual, the Lauren ritual is you do cold therapy to help fight inflammation.

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55:34I have a very specific question. So I know you wake up at 4.30 in the morning. Are you waking up at 4.30 and applying the skincare, or are you waking up going to the gym, coming home, taking a shower, and then applying it? What's the vibe? When I wake up early, and especially if I have a shoot that day or TV that day, I will go into my bathroom and I will put a mask on my face. Okay. So I have many different kinds of masks. My favorite right now until we finish our mask. I was going to say we need a mask. Is a Cladipose gold mask. I love that gold mask. So I slather that all over my face and here on my chest.

56:12and I leave that on until I go back to bed usually with a towel on my pillow and a towel over my over my chest and I do you know I read the paper that's when I that's when I get all the reading done and then when I get up I have to be at the gym at 6 30 so my alarm is 6 is 5 45 then I take my shower wash my face then I apply my serum okay and are you just applying the serum that's it and then you're out the door? I apply my serum and I apply, then I mix serum with my sunblock, which is elastin. It's like an elastin sunblock, but it's tinted. That one's great. And we're, we're going to work on a foundation that we can incorporate all of that in.

56:54Just remember, we talked about this offline, but if you have melasma hyperpigmentation, tinted sunscreens are better. So just a quick note for you. That's a really important thing to remember because it actually protects you a little extra when you're out just doing day-to-day activities. It's really nice. And then you look good. I got in trouble last week. Somebody picked that up and it's been in the news that I do that. I take a shower and put makeup on before I go to the gym because there might be men in the gym. Are you talking about that? They didn't like that you said that. They thought it was funny.

57:25I mean, why go out looking like a slob? Or dirty? Oh my gosh. Michael and you could go off on this. Michael can't stand how people dress at the airport. He has a whole thing. Oh, I could change the whole trajectory of this episode just complaining about how people present in the airport. How about at the gym? At the gym, too. I refuse to go out. She gets mad at me. She goes, you're getting dressed up. I'm not getting dressed up. So you think there might be some hotties at the gym, so you're just putting a little tinted sunscreen on before you go in. Honestly, I don't even think about that at 545 in the morning.

58:01That's my habit. I like looking good. My daughter, when she was a little girl, she said, Mommy, please don't embarrass me and wear your apron to the store. Because her friends would say, I saw your mother at the store with her apron on. And I don't want to embarrass anybody. I don't want to embarrass myself. I now have a reputation that has to be upheld. So you can't go out looking at you. Write this down. Write this down. I can't be a slob. I'm not a slob. I don't look like a slob. I don't think you look like a slob. Listen, you're obviously a beautiful woman. Yeah. But I do think that sometimes.

58:32This is what it is. And you guys will understand this. When you get your face touched so much with glam, sometimes when you're off, you just want to be free, which is why this serum is so great. And the elastin with sunblock with tinted. Oh, you look great. You're good to go. I look totally natural and pretty. Yeah. I don't want everyone to say to me, like, Michael, is that you? I can't handle that. Very important question, though. When you go to the airport, are you dressed up, dressed up? Dressed up fully. Or is it like really high-end sweats? No sweats. Actually, I almost had a revolt on my hands in this office.

59:09The team, primarily, I'll just say the team. They wanted to start wearing these sweatsuits into the office. I was like, listen, we're not doing that. We're not going down that path. He has his garment bag matches his roller. I'm not in a full suit, but I might be in a blazer. This outfit, we talked about, he said, well, Martha, like this. Tonight I'll be dressed up. You got to dress up. Do you approve of this outfit? perfect for doing a podcast. But tonight I'll be... Is this a podcast? Yes. Okay. When doing a podcast, you look appropriate. Yeah. Okay. Your hair is combed. Yeah. Well, that's a big debate on here too.

59:41They want me to be less combed. Chris Appleton said it's too combed. He wants me to be... Well, you know, Chris Appleton, he can do the... Does he do your hair? No. He did do my hair. He's doing my hair this afternoon. It'll look great. And is he going to be there tonight? Your hair looks great. Yeah, he's coming. Okay, so he's probably going to give me shit that my hair is too combed because he wants it to be like all crazy. A little tasseled, yeah. I don't feel like... Tasseled look is nice. I have three children. I feel like I'm in my middle. I feel like you should... I don't know about the tasseled look for me.

1:00:04He has two kids and he has tasseled hair. Yeah, but I feel like he's got a different look going on than me. No, we like a tasseled hair. It's a little Lego hair. I do too. Staying out of this one. Highlights. Anyways, okay. One more. From both of your perspective, what mistakes do you see both men and women making with their skin early on that is hard to correct later? So, obviously you're in great shape. Thank you. What do you do for your skin? I have a whole thing that I do. You do? Really? I'm going to use this product now? He will implement this night cream and this serum after this episode, and he will do it every single day.

1:00:36Appreciate that. You watch. If you tell me what to do, like if I came with a dog, what do I do? And you tell me, I will follow that to a T. So we're having more and more men come to the office now, including athletes, celebrities, but also your everyday person going to work. And I think what happened for so long is we went to the gym. We counted macros. We look really good from neck down and people just forgot about neck up. Men also feel creepy about putting stuff on their face. I don't know why. Well, I'll tell you, like when I first started doing this with Lauren, we've done it for a long time now.

1:01:07And I started to have a lot of doctors and skin experts come on the show and speak about the skin as a large organ and explain like why would you take care of everything else? It's your largest organ. To me, it was like, oh, well, you would do that the same way you would eat well, the same way you would go to the gym. So now for me, I don't feel weird. But I can understand why maybe they feel feminine or they feel… Yeah, and I think things are shifting now. I think men are okay. I mean, you look, and that's one of the things about social media. People see themselves aging over time, so they're becoming more self-conscious.

1:01:35But I think now our male patients are becoming a lot more active. I mean, it's a matter of time before more men are in the skincare space and doing different things. You know, I think with our women, our female patients, honestly, I think, and I say this very carefully, but most of the things you see online are not real, right? So, you know, you'll see a person that might be aspirational. They don't look like that in real life. And what we really try to reason with people is, you know, you can't look like your filter because that is literally not a real thing. And so we've tried to be a little bit more.

1:02:03And I think it's starting to shift now. I think the pendulum has swung where more natural is kind of coming back in. And, you know, I'm a doctor, I'm a dermatologist, but I'm a human first. And you want to make sure you can sympathize with the person and empathize where they're coming from and not push them towards a place. But that's why we want skin care to be healthy for you. Yeah. Okay? And not to do damage while it's making you look better. We want it to make you look better and do good things for your skin. Yeah. I mean, that's the whole idea. And to that point, we look at longevity a little bit differently, right?

1:02:33So it's like even the ingredients we look at, there's some data around senescence and how do you push off, quote-unquote, cell death, right? And we did epigenetic studies, advanced biomarkers to show that you can reverse skin age or at least slow it down, the aging process. I think, again, as we look at health as a whole, most times, again, people go to a doctor when they're sick. But why can't you go to a doctor to stay healthy? And I think with skincare, it's more how do you preserve how you look, how healthy your skin is, your collagen. And I think that evolution is happening in real time, which is really encouraging.

1:03:03Do you guys plan on blowing this up in the Martha Stewart way? Is there a whole thing that's being rolled out? Can you give us a little tease? Well, we have other products in development right now. Okay. We will have a full line of skincare, not a hundred products in this particular line of Elm, but enough products so that all your skincare is covered. Okay. And if someone wants to use the products tomorrow, how would you both recommend them using them? Well, you get it, you order online. Okay. Or at your, how many dermatologist offices have them now? Many. Many. Okay, so you can get them from your dermatologist if they're part of our gang.

1:03:46Okay. And you start to use it on a clean face at night. You must cleanse your face really well. And then I put on my serum first, and now I put this all over on top of that. Only at night on that one? No, now people are telling me they're using it all day too. And actually this morning, I washed my face. After my mask, I washed my face with a hot washcloth. and then a cold washcloth. And then I applied the serum, and then I put some more of this on. And Daisy didn't notice because sometimes she thinks, what did you put on your face? Now, Daisy's my makeup artist. And she didn't say too much on your face.

1:04:24She never says that anymore because that is not too much. And it lays under makeup nice. Oh, it does. That's a big one because you don't want it to pill. You know what I mean? And when I'm alone, it's this with my elastin mixed in. Okay. I got to try that medley. That seems like that's a hot medley. You'll have to get the very pale elastin. Okay. When you use this night cream, have you seen a significant difference in your skin? I've been using it now for different iterations of it because we were testing it and testing it. Absolutely. The reason I ask is because it went viral. Yeah. You saw that.

1:05:04It went viral on someone reviewed it naturally and everyone, it blew up. No, it's meeting our expectations so far in terms of business. So Martha is a tough critic when it comes to retinoids. Retinoids are the holy grail. So everybody should be on a retinoid. It helps with texture, tone, pores, acne, scar, anything you want. But most people can't tolerate retinoids because it dries out your skin. It causes irritation. Isn't this stuff that makes you red? Correct, yeah. And so what we did is we helped kind of engineer a new complex that's a fourth generation retinoid. And so I think the reason why - That's the A30 in the name.

1:05:39Yeah. Yeah, A30RX. And so what happened with that, I think with that article, is that this was somebody who couldn't tolerate any retinoids. They couldn't get any of the benefits they wanted to. They had dry skin. They had eczema. And for the first time, their skin was more hydrated, but they still had the benefits of a retinoid. And that's where, like, you know, this is more of a biotech brand. Whereas, you know, I think with celebrity, people have a different expectation of what comes out. We really want to be with someone. It's not a hit or miss. This is the hit. I don't think you do anything half-assed.

1:06:04No, we try. You don't strike me as someone that does anything half-assed. I try not to. Yeah. Mika Brzezinski from Morning Joe. You know Mika. She had really big problems with her skin. And I sent her the serum. Her skin looks so great now, doesn't it? It's incredible. And she has been very outspoken about it. So it has worked tremendously well on her. We need a skincare book after The Martha Way. Book 104. Out of quick curiosity, do you struggle with titles at this point? Or just call it whatever you want after 100 and so book titles? No, she's that constantly. Oh, the titles or the books? Because it's at some point.

1:06:44Well, my autobiography is called Let Me Entertain You. That's a good name. I love that. My first book was Entertaining, so now I'm going to really entertain you. I have to just say though, so I think this is your first startup since the original Martha Stewart living, right? Yes, serious, serious startup. When I say she's involved, everything from the font to the packaging to every ounce of it, and it's actually… To the leaf, we had to make sure that the leaf, the elm leaf was accurate botanically. Trust me, there's a little bit of pressure to feel on our side to make sure it's perfect, but it's such a privilege to have.

1:07:18Yeah, but it's awesome because you get the detail, right? Exactly. Because I imagine you're writing, you're in the ingredients, you're looking at all the signs. So now you get the detail of the brand and the positioning. It's super. I mean, look, this is, I think Martha, again, is one of, she's paved the way for so many people and it's a privilege to be able to work alongside her and really build something that, again, meets her expectations and exceeds it. Martha, I got one more kind of weird question for you that Lauren's going to get mad at me for. What? Because you told me not to do it, but I'm going to do it.

1:07:41Oh, gosh. I told him not to do this. Go ahead. I was watching your Tory Burch interview. Oh, yes. And I feel like there was a part that got kind of like glazed over and moved past. you started talking about how you think about extraterrestrial activity a lot. And then the conversation just moved along. And I was curious about why and how and what you're thinking about specifically. Well, I'm not a crazy in any way. I just think that it's approaching. Extraterrestrial travel is approaching. And I actually went to Baikonur. Do you know where Baikonur is in Kazakhstan? I do now. Oh, okay. Well, Baikonur is where the International Space Station spaceships take off.

1:08:21Okay. And I did a program. You can watch them on YouTube. I went over there with an old boyfriend. He was going up to outer space. And so I went to visit him on his takeoff, his initial venture out to the International Space Station. And they let me go up to the nose cone of the rocket ship and everything. And, you know, it's like going to happen. We're going not just to the moon, but we're going elsewhere. Well, you've been to the moon in your career. You've been to the moon. So do you think about it in a way where you want to go or you just wonder what's going to happen? I'd like to go, but it depends.

1:08:58The International Space Station is like going to Connecticut for me from New York City. It's 200 miles only. I mean, I want to go really now. You want to get out there. Yeah. I mean, just going to the space station is nothing. You have a nice view. So you put a lot of thought into this. I thought it was interesting that they just moved kind of past it. That was my interview. No, no, I thought about it a lot. And it's a curious, fabulous thing. I remember watching the first man walk on that moon. We were in the country with little kids running around. We were all glued to a television at the neighbor's house watching the moon landing, the lunar landing.

1:09:34And you were too young, probably, to see that. I was too young to see that. I've seen the clips. You were maybe not born yet. No. But maybe I've been using your skincare and just look really, really, you know. But it was fascinating. So we've all thought about it. Told you, Lauren. Okay, you got your answer. Martha is going to teach me how to take a selfie wearing her skincare. I'm very excited. Where can everyone come say hi to you online? Tell us where they can find you both. Okay, well, for our skincare, it's at Elm Bioscience. On Instagram. Yes. Okay, and you guys did give us a code. Dot com online.

1:10:12Okay. We'll link it all out and you give us a code. Please link it all out. Code Skinny. You guys can all shop. I personally am so excited to try the night cream because I do not have a good night cream right now. So I will be a huge fan. And I like that it doesn't pile under makeup. That's a big one for me. Where can everyone say hi to you if they have questions or they want to book you in New York City? My office is in Hudson Yards. Same with social media. We use social as a way of educating. So at Dr. Bonasali is usually my handle everywhere. But I think as dermatologists, our job is to educate.

1:10:42And so some of the questions you guys have, I think a lot of people have them. So hopefully we can provide some sort of education for everybody. Oh, I'm asking them very selfishly. The questions are for me. And if you want to see Martha with eagles, writing her autobiography on her snow plow with her perfect manicure and her glowing skin, where can we find you? At Martha Stewart 48 on Instagram. Why the 48? That's the address. All the houses I've ever lived in are 48. Not just by accident. Always 48. It has to do with extra shirts. Thank you both for coming on the show. Go shop, you guys. Go have fun and definitely pick up the night cream and the serum.

1:11:22I'm looking forward to the mask. Thank you for coming on the show. Thank you for having us.