Pia Mance On Turning Your Side Hustle Into A Cash Cow, Leveraging AI, & The Drop Everyone Wants

29:32Splattering. And I just fell in love with the brand. You actually bought something and the brand was really small. So I was filling all my own orders and saw your name come through and then filled your order and sent it. And I think I added in a few extra things, but I didn't write anything because I feel like it's uncomfortable me saying like, oh my God, Lauren, thank you. And you're like, does this crazy fan know where I live? So I didn't do anything like that. But I remember you bought something and I was like so ecstatic. I love your brand. I've always been a fan. Why did we decide to do this collaboration?

30:03So you messaged me out of nowhere. I get this text. Should we collab? I emoji, I emoji. And then I replied something like, I should have checked this. It's something like, oh my God, yes. Like next message what are you thinking and then you reply and you go perfect I've just screenshot this in case we actually do collab so I can use it later for content I'm like oh we love an organized queen I'm like perfect this is right but then I was kind of sitting with this idea of the collaboration like okay I love Lauren I look up to her so much in this business world I would love to do something but what makes sense because I don't think an earring does so we came up with the concept of what we're doing which is which is a bedside box so we had already launched book boxes which is it looks like a coffee table book it's the chicest thing and then you open it up to jewelry storage and they just went crazy went viral on tiktok sold out within 48 hours like was our bestseller crazy crazy and so i'm like let's do another version with more space lauren's signature colors everything we want fits the mouth tape and fits all of the bedside essentials because you're so known for like all of your routines.

31:13And that's what we've done. And it really is to me so true to both of the brands because I think you're so good at what you do with the jewelry boxes and the earrings and your sunglasses that like to have you be sort of like the creative director of this with a skinny confidential spin has been so fun because my bedside does have a lot of shit on it. A lot of the audience members are the same. We have like our magnesium spray and our kindle and our mouth tape and supplements lip balm everything like whatever yes so sleep masks like all the things but i also really like to be organized surprisingly organized within the chaos the number one tip about my life organization is a clean space no one can function without a clean space and 100 you don't want to wake up every day looking at this messy bedside table yes so it's two boxes one is cream it says the bedside box on it it has two compartments one fits the mouth tape perfectly and then the other is like your lip balm your supplements whatever else and then the other part is for all your jewelry because you want to take off your earrings that's our bread and butter you want to take off your rings at the end of the day chuck them in there and then we have another box which is the hunter green that lauren is addicted to, obsessed.

32:34A plot twist. I'm really into Hunter Green right now. And so it's like the Hunter Green crock box and it's all open. So this is where you'd put the Kindle, your book, your sleep masks, the TV remote, even though I know you're against the TV, but stuff like that in the green one. And then either lay them next to each other, stack it, add a candle. It's like so chic and so great. It is such a good way to organize all of the stuff that's by your bedside so you can feel peace of mind. I feel like that's what we are selling is peace of mind. So you don't have to have all your shit all over your bedside.

33:04It looks like it's a book. We actually had these custom made. So the place to put your mouth tape is like perfect for the box or the tape. You can put anything you want in there truly like that's by your bedside. You could, I feel like we need to like do a challenge where they take their bedside box and use it for like creative ways. We need to do a like what's in your box and like see what everyone keeps in their bedside table. We can do a what's in your box. This is limited edition. Once it sells out, it's gone. It's a great deal. And I think it's kind of iconic because it's something that you can have forever by your bedside.

33:42It's very understated. It looks like a book. It's branded to both of our brands. And I think with the Hunter Green, if everyone's like, huh? Hunter Green is Bond's color. Bond, each of my kids have a color. And Bond's color is this beautiful sort of like crocodile green his whole nursery is that and so to pull it through and see something in real life with the brand is really fun and one is like pia said but it's like a crocodile print right it's like thick and rich yeah yeah it's beautiful it's not real crocodile but it's stamped in it i mean obviously it's not real crocodile no one freak out but it's stamped and it's just gorgeous another way i don't think i've told you this but another way that people are loving the book boxes in general is because it looks like a coffee table book so they'll actually put their valuables in it instead of like a safe because what friggin thief is coming into the house and looking through books that is so smart so like put that engagement ring in there put the things and then stack it so for example you might buy the bundle and you might decide the bedside box is staying on my bedside and then the hunter green croc one that's going to go in the bookshelf with like a bunch of valuables yeah that is so yeah smart it was so funny when people started commenting that being like now I know where I'm leaving my valuables I was like wait let's not tell the burglars this I know the burglars aren't listening the burglars don't listen the burglars are not listening yeah so we wanted to do this podcast in bed to represent the bedside box you can go on YouTube and watch this and like see everything the collab is launching on December 11th at heavenmayhem.com okay it's wait we didn't say this it's also perfect for gifting oh my god like the hunter green christmas holiday season it's so gorgeous but i feel like the perfect gift it's the perfect gift it's limited edition so since we are obsessed with this bedside box tell us your non-negotiables for how you end your day how i end my day okay do you sleep with a sleep mask on your eyes i sleep are you ready for it with a sleep crown Have you heard of this?

35:44No. Talk to me. Okay. So it's the softest, most buttery, slightly weighted pillow handmade in Austin. And you put it over your eyes and it shuts the light out, but it's like an adult stuffy. So it's like, it's almost, it's not a sleep mask, but it's like almost shaped like a big sleep mask, but it's slightly weighted. So it like calms anxiety. I am telling you I got this for all my kids I travel with them it is the softest most beautiful situation and that's what I put over my eyes love so I have to have something over my eyes but I like the weighted I love it so I just got this new one it's called nod pod maybe and it like digs into my eyes and then I tie it at the back so nice what do you mean it digs into your eyes because you have beautiful eyelashes no it doesn't dig in it has these little balls I guess it's like ridged.

36:37So the ridges lay across your eyes. It's like very nice and relaxing. So it doesn't not mess up if you... I know a lot of people have fake eyelashes. Oh, I don't know. I don't... You don't know. I don't have a fake eyelash. I have a fake eyelash, but they're individuals from the drugstore, but go on. And then I always sleep with mouth tape. I love to magnesium spray my legs. I have one from aloe that I use. I always take my supplements in the evening. Which are? Magnesium. And then I take this supplement I got on Amazon. Well, it's not from Amazon. You can just get it there. It's called Cortisol Manager.

37:11Yeah. And it really calms me down at night. And then we love Array Sleep. We love Array Sleep. Array Sleep is such a good one. I've been implementing that. And then I also, I like magnesium water too. Yeah. I like as much magnesium as I can get. And then I wear my Oura Ring to sleep. To manage your sleep, track your sleep. Yeah. And just to like track my cycle and just to kind of know how much sleep I've got, but I never wear it in the day because it's ugly. Okay. So your bedtime routine is the same every single day, which in my opinion, sets you up for a day of success the next day. Totally. I go to bed at around 9 PM, wake up at 5.30.

37:52When I go to bed, I'll be asleep within five minutes. I'm not hanging around, procrastinating, thinking about things. I'm sure your husband loves that. Sometimes I dream about work. I'll dream about what I was doing on my Canva or like, oh my God, I actually dreamt of this shoot last night. I don't get nervous for things, so I don't know why. But these two girls on my team were preparing a snack and it was dry. The chicken was dry in my dream. And I was freaking out in my dream that you were going to be so upset because I know you're so particular about your food. I would not. I would not be upset.

38:23Can you believe that? About the chicken being dry. In fact, I would be like, can I get a bowl of organs? Yes, I should have. that's what you're strategizing in your sleep and when you wake up what are the beauty routines the rituals that you're doing wake up go upstairs i try to do at least like three minutes of journaling i just love writing something down you do you like you love to like get it out i feel like yeah yeah talk non-stop by the way i always love going on walks and sending voice notes to people so i realize they don't want to fucking listen to 12 minutes so now i just ai note taker it i talk to myself my one hour walk and then it gives me a summary and any good ideas I had on my walk I can like pinpoint let's let's like pause there and talk about what you just said for a second because this is I feel like this is important and then we can get back to the morning beauty so I want to know how you use AI strategically you just said you go on a walk and you're talking to it about what give us an example okay I'll go on a walk I've got my dog with me and I'm saying things like, oh, there's a post box.

39:25We should totally do a campaign around post box and gift giving for Christmas. We should do like a whole heaven mayhem thing. Then my dog's walking. I'm saying, oh, come on, sweetie, let's go. Then I go, oh my God, I really want to do something around like the color blue. I think we should change our colors. And then I'll move on and I'll go, that's a pretty house. And what do I want to get for Christmas and blah, blah, blah, move on. Then my AI note taker, this will be an hour of my walk talking random things. When people walk by, they think I'm on the phone because I've got my headphones in.

39:51Then I press summarize and it gives me a summary of all of the notes. So it will say like, Pia mentioned Christmas ideas this, Pia told the dog to hurry up, Pia did this. And then I can be like, okay, that's irrelevant, that's irrelevant. But what did I say about the postbox holiday gifting campaign? That's good, let's do that. That's really, really smart. And I want to stress what I've seen about with a chat GPT is like, if you use it in a smart way that's strategic, it is a fucking game changer. And I I know everyone's like yeah Lauren we know this but like there's so many like unique ways to use it I tell it like everything I have to do in a day and it's a fucking clusterfuck projectile at it I'll be like and I have to have 15 minutes to drive and I need to shower and I need to make sure I have time to brush my teeth on my vibrating plate like my daughter needs to be dropped off here I'll tell it I'll like literally just tell it everything about my day and it will truly like organize my day like no other and people online are like what's the prompt the prompt is nothing you're not prompting it right you're like telling it your thoughts yeah and then it's organizing it yeah right the way I record is not on chat gpt it's on there's two the one we use at work is called fireflies and the one I use on my walks is called otter ai what's the what is the difference no the same thing same thing different company okay and then I use chat for like a ton of things but I do like to write my own emails.

41:19I do. And I do like to, I really hate when you can see like everyone's em dashes and it's so impersonal. I'm like. What's em dashes? Oh, em dash is the chat GBT. Like, you know, when you're writing something and you go dash, like I'm thinking of doing this dash. So exciting. It's like, you know, part punctuation in the sentence. There one is longer from chat GBT. So you can tell. And you can just tell because chat GBT uses things like, and furthermore, or like, and on that thought or like stuff like that. And I'm like, oh. Okay, but you know what I would do? I would be like, I call my chat chat.

41:51I'd be like, chat, we cannot use furthermore. Moving forward, we cannot use a long dash. You're going to have to use a short dash. I talk to it like a friend. So the people who use it like you, who write me an email with chat TBT, but remove all those things and make it more personal. I love emailing with because I'm like, good, you're smart. You've hacked the system. You know what you're doing. But I think AI is one of those things like, unfortunately, it's not going anywhere. Well, sorry, we're not using the word, unfortunately. Oh, but AI is not going anywhere. So lean in and use it the way you can because, you know, the next person's going to use it and then grow their business way bigger and blow you out of the water.

42:28So it's so true. Like you could literally be like, chat, I've grown my business. Have it? And you've probably already done this, but like I've grown my business, Heaven Mayhem in three years to a$10 million business with no funding. Next year, I want to take it to this amount. What products are missing and why? And it will literally be like a business partner to you, but you do have to massage it. You have to massage it and you have to pick and choose. They might tell you what products are missing and why. And they tell you 10 things that is so stupid, but one of them is a good idea if you tweak it.

43:00Yes. Can I tell you a crazy controversial way that I've used ChattyBT? Please do. So you can make different chats. I've named one chat as Pia Mentor. I'm not gonna say who I modeled it off But I got ChachiBT to go through the whole internet podcast everything with this person And now this one chat only speaks like my mentor. It's a woman So i'll say to her hey, what should I do in business? And she will speak to me the way she speaks It's like she has written it herself, but it's not her It's just ChachiBT and it's pretty much like me talking to myself at this point because you know It's fake, but it just is like another person in the room like making me do the right things So what she's saying is that she's literally business partners in a weird way with her mentor.

43:44Yeah. That's why I think... It's like having my mentor on speed dial. Like, should I place this order? What should I respond to this? Should I do this? And they'll say things like in the exact way that this person would speak, the exact tone, everything. They'd say things like, go for it. You trust yourself. You should do it. And this is why, though, I think that there is a real strategy and purpose and intention around the way you use it. And if you're strategic enough, you can really, really accelerate yourself. Yeah. And there's so much more to be done. Like, I just bought a book about AI. Like, that's what I want to learn on my weekends is what more can I do?

44:25quick break to talk about caraway we talk all about non-toxic living on this podcast from what we eat to what we clean with to what our fragrances are to the products that we use and beauty and skin and health but what about what we are cooking on most people are cooking on toxic chemical products that are putting heavy metals and plastics into their systems on a regular basis this is why lauren and i love caraway products so much and what's even more exciting right now is caraway is still having their siteway holiday sale where you can get up to 25 percent off our favorite cookware and their other amazing products.

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52:45It's so wild because this morning when I was asking it about the thyroid medicine with the dog, it was like, it was not like the undertone of it was like, get the dog to the doctor. It wasn't like, oh, here's some steps. It was like, this is an emergency with like emojis. Yeah, they use emoji. Like it almost had an attitude towards me, which I was like loving. yeah i will say one thing sometimes it has a little mind of its own and decides things like i put a blood test in the other day and it's like this level is great i'm like i didn't test for that level show me the exact result and it comes back oh you're right that was our mistake that was my mistake that level wasn't tested on this but everything else into it are you ready i go let's not make mistakes again i love it do it like a literal team member like not in a mean way like Like, I'm not like, I'm like, next time, can you please not make this mistake?

53:35Do you say please and thank you? Yeah. Yeah, me too. I talked to it like nice. Someone was looking at my chat. They're like, you say please and thank you. I'm like, how dare you not? Well, it's good practice. Exactly. But I talked to it like I would talk to it like a real person. And so everyone who was messaging me like, what's your prompt? It's not a prompt. It's like, I'm literally doing a stream of consciousness and it's giving me back organization of the stream of consciousness. Does that make sense? Okay. I knew I knew you would have a tip for that. I wanted to ask you that earlier. Okay, let's go back to your morning wake up Journal a bit.

54:05I'll make a bone broth. I'll go back down. I'll work out I either go to a trainer or I do pilates at home. Okay, I'll Get ready. I always get ready every single day like skincare makeup and an outfit with Not a sneaker not gym clothes ever like gym clothes for the gym and to go for a walk That's it but never gym clothes to the office. Never why track suit? never why oh my god why i don't feel like my best self i don't feel like my most productive self i'm trying to be this like step into this like boss i love ceo energy good advice but it's not even a decision i have to make these days it's not like i'm like please let me wear gym clothes or trackies it's like i don't want to i feel dirty i feel unproductive like as if so you're way as if so you're waking when when you're getting ready you're getting ready like you would like really get ready.

54:57Yeah. It's not like there's no tracksuit. There's no comfortable. No. You're in a heel walking around. I mean, maybe not a heel. I'll wear like a loafer and like a loose pant. That's comfortable. Okay. But like get ready every day. Okay. And so by then, what time are we in the office? Oh my God. It's annoying. You said 8.30, right? Yeah. 8.30. But on a Monday, I try and be there by seven because I can get two hours of work before anyone comes in. It feels like it's 5 p.m. at 11 a.m. I've got so much done. And you have a team of eight. Is that correct? Yeah. So when the team comes in, is it collaborative time or is it like more focused on like what you're doing in your own office?

55:33A bit of both. It's a shared space. So I don't have my own office. We all sit together. I listen to what they say. I'll chime in. I'll quickly ask a question across the room, which is why I like being in the office. I don't like typing in and calling someone. It's like, hey, where was that? Oh, do you have that? It's like a collaborative. And then we have a couple of team meetings and then we'll have one-on-ones or like little huddles of whoever is needed but it's a big collaborative vibe your husband is very successful in there's sort of like a him and her situation going on with with you and your husband I feel like you guys probably I'm guessing bring the business home is it very fluid like me and Michael it is so fluid to the point where like this morning he's cuddling me in bed and I'm like oh I don't know how much I don't know what I'm going to do about the next tariffs and he's like yeah well they're going to come in then and I'm like okay cool have you got the dog up yet like it's just part of the conversation it's just part of our everyday life and never would someone be like enough work like it's our lives like it's all we talk about that's exactly how Michael and I feel when people ask about that it's like it's just we've created a life that we love and a work that we love and it's all intertwined and mixed in like soup.

56:42Yeah, yeah, yeah. And that's just the way we love it. So I guess my question for you about your husband is what does he bring to the table that you don't when it comes to business? Oh my gosh. It's so good because we have quite different personalities. And so to fix one problem, I'll go about it like this and he'll go about it like this and we'll get to the same issue, but totally different. So it's amazing when I need his advice for something. I either choose to take it or leave it, but like it'll always be the opposite of what I would have done and often get me there the right way or the quicker way or something.

57:15But it's just so funny how we have different opinions. Who's getting there quicker, you or him? Depends what it is. Something emotional with someone in a conversation, a hard conversation, 100 % me, but something operational and like a yes or no kind of answer, I'll try and dip around because I don't want to do operations and he'll just know the decision. Interesting. Yeah. So you guys make a good partnership. yeah I think so but I'm so bossy that's okay they love bossy imagine what's the opposite of bossy what kind of like a pushover yeah pushover I'm definitely not a pushover I mean I can imagine you as a little girl I'm just gonna guess that you were bossing everybody around everyone I I'm have a younger brother five years younger so I was an only child for a bit and then I had like someone to boss around non-stop very bossy very like I hate to say it but I do like things my way especially at harm but like with my team if if my team disagrees with me if that's like my favorite thing i love it i'm like we're doing this listening i hope the team's listening we're doing this we're doing this we're doing this and someone say well i kind of like that and i'm like all right we'll do your way i love it because i like to like you know other people's opinions are good yeah other people like let's get that taylor did you hear that okay go shop our box yes that's that sounds It's so sexual, but that's right up your alley.

58:33Go shop our box. We're in bed telling you to shop our box. Shop our box. Heavenmayhem.com. Buy a couple for Christmas. You can buy both boxes separately or you can buy the bundle together. The bundle obviously comes with the free mouth tape. Code skinny. 20 % off site-wide. So get the bundle with 20 % off. Stock up on some earrings for Christmas. Stock up on whatever else you want. Code skinny at heavenmayhem.com. And you can go to shop skinnyconfidential.com and use code heaven for 20 % off. Let's also end this with a giveaway. So we didn't even talk about this, but let's have one person win both of the boxes with mouth tape in each.

59:12Yes, of course. What do they have to do? Comment on this post, share this post. I don't know. What do you usually do? Let's do follow at Lauren Bostic and at Pia Mance. Perfect. And tell us your favorite part of this episode on both of our latest posts. Tell us what you're putting in your box. Tell us what's in your box. Yeah. What's in your box. There we have it. What is in your box? Your bedside box, heavenmayhem.com, limited edition. Pia, thank you for coming on the show. Where can everyone say hi to you, ask you all the questions? Thank you so much for having me. It's Pia Mantz on Instagram and TikTok and then heavenmayhem.com and our box launches on December 11th.