The Conversations Women Only Have In Private Ft. Lauryn Bosstick & Kenzie Burke

31:56My parents were going through a divorce. I was at this place in my life where I'm like, I have no one to call. like I lost my best friend I I was like lose like I felt like I couldn't even do my business without there was it was too messy where I had to like pause brulee because I had to clean up the the dynamics that were under the surface and so I was like I don't have my business I couldn't my parents were like, I wasn't, my parents, I couldn't go home. So I was just alone. And I was like, fuck. And I had so much weight from my wellness business that I was holding, not from Brule, but from my wellness business.

32:39I had done a product line. I'd done an app. I had taken out like a big loan for the app. And I just had so much weight on my shoulders. And a lot of nights where I just like didn't know if I wanted to like like I just like I had really morbid thoughts like I don't want to be here I just was like I I want my clothing line I want to be a mom like I'm working hard every day and this is not working and I was so full of anxiety and I think ultimately like to be complete I just was sad and I was scared because I was like I have so much weight and I don't have anyone to call. Like I didn't feel like I had anyone to call.

33:22So I ended up putting my one of my companies through bankruptcy, the one that was like really heavy on my shoulders because I was working so hard with Brule and I was just like taking the money and like paying that paying for that off. And my whole mindset during that time was like you were bad. That's how I thought of myself like you tried so many different things and that was bad like you you made such a mess and now you you know you're you have to clean it up and that's kind of how I was operating and then when everything exploded I just was like I I need this weight off my shoulders like I really need to start over so I went through that process and that was when you asked what broke the pattern.

34:08It was that process. Do you know how many people on this podcast are listening and being like, oh my God, it's so incredible for her to be open about bankruptcy. How many people do we see online trying to make everything look like it's tied in a bow and it's perfect and there's no bumps? It's all bumpy. It's a bumpy ride for anyone, for any business. I just think that that That is cool, in my opinion, and refreshing for you to open up about bankruptcy. And to me, like as a business person, some things are like part of the journey. It was the smartest decision I've ever made in my entire life. Can you speak on that?

34:53I, here's the thing. It was something that, and this is just me. I'm a little bit of a born rebel. and like I love like you say go left I'm gonna go right just that's how I am so like if something is against if something's bad I'm like I just want to know why it's bad but I the way I was raised like this would be I don't even know what my grandparents think but like it was just a no-no like we follow the rules taxes are paid on time like there's a budget every end of the month I would hear my dad say to my mom you know we're getting low on money gotta watch the groceries so it was like the bankruptcy was like what are you okay it's like tab and like your life is over your absolute life is over it's a dirty word it's a dirty word i didn't even so yeah i just I decided to do it.

35:50I got a really good lawyer and I it's all in your mind because you can take that and be like yeah my life's over. I'm never gonna get a house. I'm never gonna have a car. My credit's gonna be bad. I did my own research. I'm like okay there's a lot of really successful very smart business people who have gone through bankruptcy. I started to like really research what is it actually like why is it is it so I had every I had to it was so amazing I had to go through all my finances so it was really helpful to like really learn like what happened and all of that but I made up my mind and there's two things I was like one this is not the end this is my beginning and I am going to do it right like I I made a promise with myself I'm not going to do this and do anything repeated ever again.

36:43I have to get it right this next time. Do you realize though too that you wouldn't have gotten to where you are now without all this? Oh without a doubt. So how did you decide to do it right? I'm doing brulee. So I went through that whole process. As I was finishing that process I kind of came out of the closet online and just like really showed the world who I was and what I thought. And what did that look like? Let it rip. Look, this has nothing to do with politics. It was just during an election. And I just was like, started to be vocal during the election. And when you start to be vocal during the election, because you're not a stranger to pushback, what does that look like?

37:29So there was a lot of pushback, but it was my, like I said, this was not about politics. I was never even a registered voter, okay? People would be like, Kenzie, you're so political. I'm like, no. It was like a catharsis of getting out all the pent-up anger I had had towards the internet since 2019. Good for you. So I got a little bit of pushback and I wrote it. I screenshotted every Reddit troll that's ever said anything. I put it on my stories. I told the internet. I was like, if you talk about me, I'm posting you. You clearly want attention. And I just let it rip. You know, not one person. I haven't checked in a while, but I have not seen one negative comment about myself since then.

38:09What do you mean? I called them out. That's they just took the air out of it. Yes. So that to me is like a stepping stone that got you to where you are now with what you did politically. And if someone's listening and they're like, I don't know. I don't know what she's talking about. Explain what you need to know. No, you're all Google me. So Reddit, search me. it's wiped but just explain like give us like a little peek behind that curtain of what when you say it's cathartic what do you mean if someone's listening they're like i don't know what she's talking about i said what i thought during the election so what i what i noticed and what always bothered me and what still bothers me is everyone is like the same like everyone just agrees with each other.

39:00They all, they all, like, okay, during the election, for example, we didn't even know who people were actually voting for. They would just say they're voting for someone to fit in with the other person or because it was cool or because it was acceptable. So I, what I did essentially is took anything that was acceptable and I said and posted the exact opposite. So give us an example. Oh, Lord. Let me think. You made hats? Okay, yes. I made hats. But the hats were like, I put Gone Rogue on the hat because I'm trying to think of an example. I just would post things. Like I would repost things. I would share things.

39:41I would say, it's going to be political, but people would be like, it's all started because someone said, are you voting right or left? And I said, right. And that's how the whole thing started. and because I got pushback and I took that and I was like so then my whole stance during that whole time was why can't we disagree and still be one like why do you have to announce that you're unfollowing me why so that became the whole talk so I would say things and then someone be like I'm unfollowing you and then I would post that and then I would like call them out and I'd create this whole wave about that.

40:23So during that time, this is actually amazing. During that time, I made these hats and they said Gone Rogue on them because I was like, Kenzie Burke's going rogue. The guy who made the Gone Rogue hats was like, you are so cool. I love what you're doing. He was like, anything you want, I'll hook you up with. So I had just like finished going through my whole bankruptcy process because I had to really pull back making money during that time. So I was like gearing up. Like I had Brulé's design. I knew this was like I had this whole plan. I was like, I'm going to first unleash myself. I'm going to show the internet who I am.

41:03So I don't want to hide anything. And even saying that I went through bankruptcy and I know I alluded to it on my sub stack, but like I was going to tell this story. I was never going to keep it. I was always like, I'm going to go through it. I'm going to share it. Because if I would have heard someone say this during a time when I felt so much weight on my shoulders, oh my God, it would have changed my life. That's why it's so important for you to talk about this. It really is. And I'm telling you, there's a lot of people who are listening that are breathing a sigh of relief. Yeah, I mean, money is so stressful and so hard.

41:34And like, especially when you don't grow up with it. And I'm not a Nepo baby. I haven't lived, like, you hear so many stories. Now I started this business with$500 and you lived with your boyfriend. Right. And you didn't have to pay rent. like you know how hard it is to start a business and have to be worrying about all this shit on your shoulders I mean I didn't even have Christmases or Thanksgivings for years because I was just working like trying to doggy paddle why do you think that the public is so intrigued with you because I'm ballsy and I think that I I think that I don't know I call myself like I'm like carrie from sex in the city a little bit you know like i'm a little wild i feel i didn't i can't believe i'm saying this out loud because no one's gonna believe this i never watched sex in the city oh i'm gonna need you like what do you mean you're like carrie i just i'm not like there's this one scene okay this is how i see myself there's this one scene and she's in love with this guy and this guy chooses this like beautiful 24 year old who works at ralph loren okay and she's you know like why why why why why and she realizes oh well she's just plain like she's just she's just boring like she's just easy she's easy right and she's like this like wild curly haired just wild girl and I think that I think there's intrigue because because I I'm not afraid to like keep trying and keep there's so many times when like I could have given up I could have given up after the bankruptcy thing.

43:13I could have given up after the wellness thing. I could have given up after the first time Brule had a massive fallout. But like I keep popping up, you know, and I think I think I'm for the right person. I'm not for everyone. I know that. I think a lot of people are perplexed by my existence, how I feel. And then I think there's some people that I like give them hope, honestly. I think what's cool that I'm actually learning about you in this interview is you mentioned that you are an artist. And now that I've like read your sub stacks and I've consumed so many of your products and like worn them, you are an artist.

43:57And I think what your superpower is, is that the decisiveness, you are decisive in your indecisiveness. So the indecisiveness is what makes you interesting and it is a decisive decision. Does that make sense? I have a lot of conviction. Yeah, I think like you're right. You can't design for spring. No, I'm not gonna like it. You'll get inspired by something else. Yeah, I think two people so badly want to put people into a box and tie it with a bow and like present it with the gift tag card. And it's like you're unwilling to have that projection from them and put yourself in a box. And you know what else I will say?

44:40You could have dated some old rich millionaire and easily gone that route, too, because you're beautiful. And you haven't. You've sort of been like, I'm going to do it my way and fuck your opinion. Yeah. I feel like it's just not my path. I think a huge part of why I'm here and what I'm supposed to do just in is to like not do that. Yeah. I really feel that. I feel like God, universe, whatever. There was many nights where I was like, all right, let's just get pregnant. Where is he? You know, but I don't think that that was never. I know I've had to do this. Like I have to do it. And I know I have to share it.

45:19And that's why I share. I made that promise. is like I'm going to do brulee and I'm going to share the whole part of it I'm going to I shared on Substack like I'm going to share the actual emotional process and the messiness and all of that I'm not going to just say here's this beautiful shirt I want people obviously some people don't have to like read or to hear the story or anything but I want people to I want to share what it actually takes to do something because all we see now is like here's my sweatshirt and it's so cute and like next you know and that's just not the process i love that about your line i really do when you declared bankruptcy what were the cons if there were any i i don't want anyone to like take this as financial advice i'm the last person who should be giving financial advice but everyone said that my life not not everyone it it made it seem like I'm gonna have a hard time right okay I am through it I have my dream company I'm driving a Range Rover and I have a stunning apartment in my name in full that overlooks all of West Hollywood now did I get all that because I'm perfect on paper at this moment no but like I have conviction and I had this mindset of here's the thing it wasn't that I didn't make money I made money it was that I had too many things going on.

46:46So I at least I had like in my head, I had I had receipts. You know what I mean? I have bank accounts. I have statements to be like, I make money like I'm not I'm not just this person with bad credit. So I was able to rebuild my life really fast. But I think that was the negative thing of for me. It was like, oh, I'm afraid I'm going to be like stuck like oh like i'm not gonna be able to like drive a car or get anything but again not giving financial advice but the world is set up to make you afraid like oh if you do that that's bad and then you're put in this category it's not true it's just simply not true now if you don't have conviction you don't have like willpower and you're just gonna file and be like oh i suck then yeah I think you might struggle but I just was like no I generate money I'm a hard-working person I never haven't made money you know also bankruptcy to me is like college yeah like everyone tells you like you have to go to college when I when I was young they're like you have to go to college and you have to graduate and you have to get your degree but like I kept being like is this just something that you were taught and you're passing what you were taught down to me and bankruptcy is like that too just because they were taught a negative connotation doesn't mean that you need to again go there's like I feel like anyone can get out of anything if they want and there has to be hope because if there's not hope then you're sitting in your room you've mentioned morbid thoughts and your your brain is going negative negative negative anything can be spun into gold if you're clever enough.

48:35Well, bankruptcy is actually there to help you. That's why it was invented. It's actually there to help give you a reset. So I got a really good lawyer and he was so like, he looked, he had to look at my books and look at my stuff and he was like, you're brilliant. Like he was like, you're going to be so successful. Let's just get you through this. Cause he saw, and he saw like the stuff I was finding, it was from like 2020. Like it was just like COVID. And I mean, that was the beautiful part of it is like so many people fumbled during COVID, you know, so many businesses fumbled during COVID. So I think that that was a positive for me, but it's there to help you.

49:15Again, it's like do your own research because so much of the world is going to make you afraid and like, oh, you have to have perfect credit. You have to do this. You have to be this. It's like for what system? I personally don't live in those systems. Like So when I really started to weigh my options, I'm like, I already don't exist in this society. I've never, I never have. So how is this really going to negatively affect me? So after you declared bankruptcy and you got through sort of that chapter and you start relaunching your brand, what does it look like to rebuild? And you mentioned like now you're, you have a place overlooking West Hollywood and the Range Rover and all these things.

49:53But what's the in between of that? I just was clear. I was clear the whole time doing it. I was like, I'm doing brulee. I'm doing it the exact store model that I wanted to do the first time. There's absolutely no middleman. There's no one involved. I will not let anyone involved. I stopped talking about it to people. I stopped telling people. I just put my blinders on. I got everything ready. The guy who made the Gone Rogue hats was like, whatever you want, I'll help you with. I was like, I need a manufacturer who's X, Y, and Z. No middleman. I want to be there every day. I want to be in the factory and I want someone who's not going to screw me over because I'm so tired of being screwed over.

50:33And he gave me this business card. I went to this address. I showed up. I had my first patterns already made. I made them last year. That whole time Brulee was on that pause, I was working on it. So I was ready. I was like fully locked and loaded. And I found my manufacturer. I launched it again on my birthday this past year in March and I moved to LA to West Hollywood because I was like I'm doing it like I'm doing this brand nothing you would have to literally forklift me out of my apartment and lock the doors to the factory to get me to not do like nothing's gonna stop me this time and I do everything myself right now like everything I ship graphics emails everything I have no help that's going to have to change.

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58:53They have like a navy stripe and it's only why supplies last. Go to shopskinnyconfidential.com and grab all your favorites at 30 % off. There's a, I don't know if it's a chapter or whatever, in Art of War. And it's about knowing when to, I'm probably going to flub this, knowing when to strike and knowing when to stop. And using absence as a weapon and not as a negative. And I think your really good example of that is sometimes you have to just stop and collect your thoughts to get clear on what the next move is. Like in war, like you have to, you have to stop to speed up. Does that make sense?

59:37Without a doubt. And I feel like you had to do that so you could get really clear on what you're doing. And you've created a business that is really, it lines up to the life that you want. Meaning when you said like you drop stuff and then you stop and you drop stuff and you stop. It's like you sort of like created your own future. you did create your own future and you set it up to be your personality too which I find interesting yeah like instead of just launching a line and like putting it out like you said in designing for spring you're like no I'm not going to do it that way this is the way my brain works and this is the way that works best for me and I think personally as a customer that it creates excitement and you know you have to buy because the shop's going to close yeah right I designed the store model based off of everything I learned about myself in the past six years yep I was fantastic at launching things.

1:00:28That's why I had to file for bankruptcy in the first place because I, with the wellness business, I just kept making things. I'll make an app. I'll make a product line. I'll do this. I'll do that. I love to create something and I love a launch. It's not everyone's cup of tea, but I love a launch. I love to make the whole story around it. I just love it. So I knew, and this is why I wanted to do it the first time, but I knew that about myself. and so I knew if I can create a business and my clothing line which I like I always will love clothes love clothes I've always wanted to do this if I can make it where it's like I can literally have an idea okay here's the collection and I want to do it next month and I can create it and put it out and make this whole launch and then it goes out into the world and what I found for sales at least is like people buy on demand.

1:01:19Like I would have my best things on a launch day or on a sale. Right. I don't want to put my stuff on sale ever because it's so high quality and it's made here in LA. Like it's just not, I don't want to ever do that. So my whole idea behind it was like, okay, if I open and close the store, it pushes that drive. If the store is only open for a week and this drop is live now, and I'm not, I don't know if I'm going to bring it back. It forces people to go make their sale it also then closes that time capsule and then I can create again which it is a lot of work but it fits who I am and it's mentally stimulating for me.

1:01:56It's cool for me to see you get to hear from the podcast like it's I enjoy watching all the the ups the downs the struggles but also like you coming out of the ashes like a phoenix it's really cool. It feels very 360. What would you tell the girl who was in bed having these morbid thoughts? Like what advice would you give to her now? Yeah, it would just be to keep going. And I know that sounds so simple, but it's like the words strive for more keep coming to me. It's just like it is possible and I think for me allowing myself to just sit in my messiness gave me everything I ever wanted the manufacturer I have now for brulee is like I couldn't have dreamed up a better scenario it's a 55 year old man who does designer clothing it's him and I all day every day he can make anything on the spot like it's he believes in me he hasn't asked for a thing from me but he like wants this for me just as bad as I want it for myself and I spend all day every day with him and I couldn't have dreamt up a better situation but it didn't come until I got like I think that when you feel morbid and maybe this was just my experience but it's like I think you're just running from things whether it's like your feelings or yeah like your feelings like I think that doesn't come in unless you are running from something and so when I faced my things like that that financial weight like that was making me not like I was it was too hard you know it felt too hard I didn't know how I was going to deal with it so when I finally faced that and then when I faced the online trolls like or when I faced the internet I was just like this is who I am and I hope you buy my designer clothing after but like if you don't I don't care when I did both of those things that is what has given me this door to the life that I really want and it's like it truly has happened it's really happened I'm through the ashes and I know I am and so my advice is to like not hide from it and to look at it and to do whatever you can like I've moved so many times I tried so many different things I've and just keep trying because at some point I literally thought it wasn't going to happen for me because it felt like five years of just throwing things against the wall and just like nothing was coming back but one day it just came back and I that would be my advice is to just like try and to keep going and to face it that's the biggest thing is just like face whatever you're running from what do you think is the biggest misconception about you where does the internet get you wrong I feel like the internet I don't know I mean it's basic but like they don't know me that's what I would say but what's the misconception about what they don't know like where are you like that they got that wrong from for me I feel like I come from such a pure hearted place like everything I do even if it was in wellness even I comes from so like I try to come with so much truth and intention so I feel often like misunderstood like I feel I feel like maybe not seen in that way but I don't know I don't know I think what do you think I well I would actually agree with you I think knowing you personally I do think you come with such intention and uh I think that they don't understand that the indecisiveness is your superpower that's gotten you here.

1:05:45Yeah, I would say that. Yeah. Yeah. I think that they don't realize that that's actually like the thread, the juice. Yeah. That's that's. And I think that maybe hopefully through this interview, they'll realize that the indecisiveness, if you don't try and you just sit in it, then you end up 85 years old on your deathbed wishing you had. Yeah. And I think that there's something endearing to watch someone go through the struggle and come out the other side. but the biggest misconception about you I would say that I do think you do come with good intention and you do come with purpose which is why you're so passionate about it what do you think after all of this is the boldest risk that you've taken after looking back on your whole journey so far I wouldn't say it's the bankruptcy that was like the smartest decision I made I mean the boldest might have been going a little wild because I feel like I didn't know what was on the other side of that yeah you know like I didn't know I knew exactly what I was doing I had brulee designs ready I knew the timeline of things like I knew that I was gonna do what I'm doing now and I still took that chance to like be myself and that you know so many people were like calling me like what are you doing?

1:07:04You know, really? Yes. A lot of people were like, fuck yes. And some people were just like, are you like, what are you going to do after this? You know? But at that point I was like, I don't care. I've lived so many places. I've gone through bankruptcy. Like I've done so many things. You're not like, this is nothing. And yeah. So I think that was the biggest, that was the biggest risk I ever took was just like really facing that stuff head on and talking about the most controversial thing I could have talked about at the time. It's so wild that we can't have different political opinions. It's crazy.

1:07:42I like to talk to people for a living that have all different kinds of opinions. If I'm hosting a dinner party, you better bet there's 12 colorful people at the table. I hope there's all different kinds. If you're sitting at the table or you're sitting with a bunch of friends or a bunch of business partners that are all shaking their head and agreeing boring oh it's so boring out like old yeller yeah like no thanks I mean I don't understand how people like you want to surround yourself with everyone that is just like confirmation biased energy yeah it's boring yeah but listen if that's what if that's what people like that's fine yeah but I like to constantly challenge my opinions and I like to hear different opinions and I like to I don't know maybe I'll change my opinion I don't know and change my mind yeah I might change my mind right I might change my mind okay your clothing line I personally have bought a lot of pieces from your brand I love them I'm obsessed with your jeans right now but I want and I'm asking you live on the show you have to show us exactly and I know you do show us already, but we need like details of how Arielle was saying, my photographer, she was saying like, you have to show us exactly how to wear it.

1:09:02Because I think you're talking to a kindergartner. I like to be told like. What to do. Yeah. Like I need you to say like, this is how you wear it with this. Like you have to show us like 10 different looks. Yeah. I'm going to start doing videos with you in mind. Okay. Yeah. That's really helpful. Because my thing is, it's not that I don't love the style and the taste and the fashion. I love it all. I'm really into it. But I'm running out the door. Yeah. And I have five seconds. Yeah. And I'm throwing it on. And I didn't pick it out the night before. And I've probably overpacked. So I'm overwhelmed.

1:09:35And my kids are hanging off my butthole. And I just need to be told like, okay, here's 17 ways to wear it. Yeah. And this is flattering. And this is maybe going to make your boobs look bigger. but this one will maybe be more flattering. Like I just need a hundred ways to wear each thing. I'm gonna start a series with you in mind. But I design everything to be that. That's my whole thing. So like the jeans you're talking about. I love those jeans. I design those jeans. They are great with flip-flops. They're great with heels. All you need to do is throw on a belt and then you can put on a pair of like black boot heels and all of a sudden you have more of an elevated pair of pants.

1:10:13Whereas you can roll them up and wear them with flip-flops and a t-shirt in the summer so I that's how I like to dress and that's my whole model with brulee is like I want to create things and I do only create things that you can wear a hundred different ways because I want my whole and this was always my vision with it and it still is such a part of my life if I find a pair of pants that I like I will wear them every day okay so the series I feel like if we're just brainstorming it's like 20 ways 20 ways to wear these pants 20 you just call it 20 ways and you show us how to wear it 20 different ways.

1:10:47Like, I don't know if it's like, I just need like 20 ways so I can screenshot it. It's on my phone. Okay. I'm going to start it. If you were to pick one thing from your line right now that the audience could go shop, what are you picking? Hmm. I just put out these really cool low rise. Did you see them? I don't think I've seen them. Yeah. They're really cool. Low rise. They're these like low rise, no waistband pant made out of bull denim. They're almost like a trouser slash jean. I don't think I saw them. And they're so cool. And then also these. Yeah, the ones that you're wearing, you guys should go watch YouTube.

1:11:22They're kind of like dark green. I brought these for you. They're so cute. In a different color. They're a trouser with a pleat. And then we've got this like tie thing right here. They're so comfortable, but they look dressy. Should I go in the other room and put them on after this so when we take our picture yeah you should or is that weird to be wearing matching pants no i brought them for you in a different color okay and i made the kids stuff oh my god my kids are gonna love it yeah that is so cute yeah can you tell me why you made them so i made you these pants and then i made but in this like stone color and i made zaza a little baby version in the same color as you oh my god and then i made towns and bond little pants in this this green and all of you have matching shirts because you like that white t-shirt right I love your white so I made you a long sleeve version of it and I made all the kids one too that is so cute and so nice and so thoughtful and I even know the person who's doing the sewing because I read your sub stack Francisco right yes am I saying it right I think that's so sweet and tell him that I say thank you.

1:12:30I love nothing more than to see a story like this. I find it really inspiring. I think it shows everyone who's listening or watching that you can make something out of nothing and that the voice inside your head is so important. So if you're, if you're, if you guys are sitting around and you're talking negatively to yourself, try to flip it, try to flip the narrative because you always have to have hope. That's important. And I think your story is that it's hope yeah where can everyone shop brulee and find you to follow you kenzie burke is my instagram and then shop brulee.com is brulee and shop brulee is brulee's instagram big fan kenzie thank you for coming on the show thank you for having me