The Gstaad Guy On The Secret Psychology Of The Ultra Rich, Quiet Luxury, Status, & Modern Wealth Culture

28:36Yep, agreed.

28:37Gstaad Guy:Fashion shows, same thing. Agreed. If you need the theatric, there's something wrong. Okay. So no theatrics.

28:46Gstaad Guy:Lots of small towns. You want me to list off destinations? I want to know a couple of niche things. Like what's the chicest, I'll give you an example, flower. Oh. Yeah. I like orchids because they live for a long time. Okay, see, I know he has like little answers to little questions like this. For a girl, what's your favorite brand? I think L 'Europeana Hermès are fantastic. I also love, I think the Rose is very cool, but it's a very high price point. This is like in the Stade Guy lens, I think. Outside of that category, I think what is excellent and reasonably priced, I think it's Uniqlo. Okay, what about for travel?

29:24How do you like to travel?

29:26Gstaad Guy:I travel quite heavy. What does that mean? I have lots of bags. You travel heavy. But is that for the content or is that just how you like to travel in general? No, I'm traveling eight months of the year. So you just bring in everything. I don't know where I'm going. Why are you traveling so much? My work is all over the place. I was here filming some podcast episodes and then I'm going to Watches and Wonders in Geneva. Cool watch event. I need to go there for a few days. And then I have other work in Switzerland. and then I have work in the UK. So I'm just always... So let's talk about the work a little bit because obviously when you see the content and it's already produced, I don't think people realize the effort that goes into all of that.

30:06And for you in particular, you're moving around to a lot of places. What does that look like from a day-to-day if you do have to travel with a team? Is it all by yourself? You just answered if you're traveling heavy. What is, if you were going to map out the next month, what does that actually look like for you?

30:21Gstaad Guy:It's quite all over the place. probably 25 % is focused on Pubelle my jewelry business so meeting up with either my team or retailers or suppliers making sure all that's going well probably 25 % on podcasts which is traveling to great guests and interviewing them so you go to them? I go to them 25 % is content for the brand partners I have so going to a factory of Laura Piana, for example, and showing the excellence in the production process. So cool. That's genius. I love that. And then the last 25 % is consulting. I work on a consulting basis with the brands I work with to help them understand who their customer is and who they're marketing to.

31:07Gstaad Guy:And there's a few cities I have to go to every month to meet with their teams. What do the billionaires that you hang out with say about this? Love it. Keep my name out of it. but like they they're in on the joke but they just don't want to be involved yeah they don't for many reasons they don't want the publicity none of them none of them huh that's the real rub it's like you want to do things but as you do things you gain publicity i mean i imagine that's been interesting for you to manage as somebody who's been because i started very behind the scenes i only started doing this with she always built like a public facing platform i started doing this with her and it just changes and you start thinking about privacy safety with children you start thinking about that has that been a struggle for you or something that you feel natural in it's become a natural process to try and prioritize that but it's definitely front of mind for example i think in this day and age um it's quite silly to post where someone is while they're there yeah we don't do that always a few days a few days later is wise just so people don't know where you are especially if you're posting and you're known for having nice things on you it's no need to put yourself in danger um so i just have these certain protocols i like to follow and what i talk about all the time with people there's like there's a period where i think there's the point of no return where if you build such a big platform like right now you can kind of manage you can kind of taper it down if you need to but like there's a there's a point where and i don't think this is really something that individuals can control it just kind of happens where if you have that next level of notoriety at some points you can't just say hey i don't want to turn that you know i don't want that anymore it's just it's on yeah you think about that i do a lot i i think about it while i talk to people who have achieved amazing success that was in their control and people that have achieved amazing success that they feel was out of their control.

33:06And I think intentionality has a lot to do with it.

33:11Gstaad Guy:People who feel like they're ahead of their curve and they know exactly where they're steering their curve versus people who are just surfing their wave as a by-product of some sort of accident. A tangible example of that is a TikToker that gets super famous and now they don't know what to do with their fame. So they're just trying to sell random things and surf their wave. Or like a reality TV star all of a sudden, especially if there's controversy. Or like crypto or OnlyFans or whatever it is versus someone who is a founder of a business and they understand that what they're doing is for a specific outcome.

33:50And once they reach that outcome, they will stop that thing that may put their livelihood

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39:33Gstaad Guy:I don't like them. I knew you were going to say that. I knew you were going to say that. Does anyone like them? Imagine if you're like, oh, really? I thought you liked him. Maybe with what you do. I was like, you know, people, I think someone could perceive Strahd guy as a snob, but he's not really a snob. Like you kind of like like him and want to sit next to him at dinner. That's what I think is so interesting. He's an absurd character. Is he a snob? The way I view it is like he doesn't realize the absurdity, right? It's like, is that how you plan it? Like he says, it's an absurd character that doesn't realize how absurd the character is.

40:08Gstaad Guy:I kind of want to like hang out with him, but I don't think he's a snob. So he's both of those things in my opinion. I think the Stad guy character is snobby and he's slowly becoming less snobby. He's slowly learning from life. He's learning what he values. He's like the Grinch. His heart's... He's like the Grinch. Yeah, he's like the Grinch. Well said. I love the Grinch. He's like the Grinch. His heart's growing a little. His heart's growing. His heart's growing. Yeah, he visits Whoville, Stad, and he adapts. what's the best place to eat in LA? We're in Los Angeles. Where's your place? Where's the hotel?

40:44Gstaad Guy:There's no good Mexican food in London. Okay. Maybe there is. I haven't had it. Okay. I've tried to. I love Mexican food here, so I love trying different Mexican places. Is that where your base primarily is London? Yes. That's what you call home base. I was born and raised in London. Okay. Are the girls lining up for you? Some. Some. Okay. Like Stadge. Like Stadge. They like Stadge or they like you or both? I don't think many of them know me Really? There's not like a girl that tries to date you That wants to get to know you and not Stradguy Of course there's some But it's not like They're not lining up We'll see what happens after the show We've got people married before We've gotten people married Are you single?

41:28Gstaad Guy:I am single Oh I thought he was going to be like Kind of in a situation ship Everyone's texting someone is strad guy single the character yeah yes okay did you have like a poster board that maps out every little last detail about him like meaning like do you know do you know he's single do you know he's not a snob but he's snobby like is this stuff that you've all you've thought about like every last detail about him yeah kind of and it's always developing like i think now the real life Stadge is really into biohacking. So now, peptide thing, which Stadge isn't really into. He'd rather have fresh Swiss cow milk.

42:11We'll have to get you hooked up with Brian Johnson.

42:12Gstaad Guy:I had him on my podcast. He's such a Stadge. He loves the biohacking thing and the whoops and the trackers. That's very Constance. Very Stadge. So what's the motivation for you at this point to start doing more of these public-facing shows, to create your own show? Because with your show, you get very deep with people. It's an intellectual show. It's not the Shtad guy show. What was your motivation to start doing that? I think that why element that I kept speaking about means so much to me. And through my career so far with the account, I've met some incredible people. And I always try to go a surface deeper on what motivates them, why they do what they do, why they consume the way they do.

42:59Gstaad Guy:And I would learn such incredible things from them. And I kind of feel guilty that my closest friends and family wouldn't hear these things with me. And if you recount the story, it's never as good as hearing it. So I thought our podcast was a perfect platform to bring Stadgai world people who are narrowly excellent in their crafts or just have seen things that are worth sharing or have been first movers in their categories. are somewhat world adjacent, world of excellence adjacent and I'd like to ask them about the whys and it's basically my personal interests just with the camera there. I have a business question for you as well.

43:37What I was telling you, I think off air maybe right when we started, is that you've unlocked some partnerships with some companies and brands definitely in the high luxury space that I don't think many quote unquote creators, influencers had unlocked before. Did you know from the beginning you were going after those brands and how did you approach them to get them comfortable with working with people in this space because for the large part when you when you look at some of those companies it's mostly been high tier kind of like a-list traditional celebrities if they work with any at all but with you obviously you you've unlocked those opportunities so how did you approach that so i i was the first content creator to work with

44:20Gstaad Guy:Laura Piana, the first male content creator for Audemars Piguet and the first for Bombardier. Thank you. The last two were a lot easier than the first one because when you have one win it's easier for the second two to be inspired but the Laura Piana one came really as a consequence of organic communication. When I was trying to understand the real life Stade Guy, I was talking about all the things the real life Stade Guy consumed and loved and Loro Piano was just so true to that identity I just never made it online and it was never voiced to young people it was people who were in their 50s and 60s wearing the brand and consuming the brand so Stade Guy started talking about his Loro Piano gilet and young people who felt like they could relate to Stade Guy or loved the storytelling were going to Loro Piano when I had 10 ,000 followers and buying all the gilets and the gilets were selling out so do they see that spike and they're like what the hell is going on because they obviously have the data and like where are all these sales coming from with all these people that are not our typical demo exactly and they reached out to me but they didn't want to work with me because it wasn't a traditional way of working so i told them listen the numbers won't lie let's just do a test and they had a line of products that weren't selling well and they said hey listen we're going to re-market these shoes as Stadgei exclusives.

45:47And we'll see how they do.

45:48Gstaad Guy:And they sold out in six hours. We sold out 1 ,000 pairs in six hours. And they were priced at 700 euros, so just under a million dollars in six hours for an account with 10 ,000 followers, which was unheard of at the time. I think still quite a rarity today. And that opened the door for slow collaborations. And then they had a change in leadership. The new CEO came in. I emailed him asking him for a job full-time when I was leaving Apple and he said, I don't think a full-time job is the right thing. I think we should collaborate in different ways. And I started consulting for the brand, started marketing more formally with the brand.

46:25Gstaad Guy:And then the other doors slowly opened with a similar recipe of being the first mover in this luxury ultra high net worth storytelling, targeting the next generation of earners, inheritors, and spenders. And that was very cool. It's interesting because a lot of those brands, and again, we've been kind of swimming in these waters for a long time. There was like a little bit of a disdain for working with people in this space if you were in the high luxury category. So you didn't see a lot of opportunities like that. Like even to the point where it's like, they're not gifting, they're not promoting, you know, like you're paying full, like even with celebrities, you're paying full price.

47:04And so I would just, I think it's a really interesting case study that you individually were able to unlock that I imagine will start paving the way for those brands to start evolving because the market's obviously shifted and where attention has changed. And to your point, the numbers don't lie. So I was just curious about it. It's really interesting. Thank you. I think that I have the best taste in music. I really believe that. My Spotify playlist said that my age is 83. Nice. i think that my age generation no offense to everyone listening doesn't have my taste in music and i'm going to give you a test to see if you agree okay if you could pick the chicest genre of music one that is playing at your favorite hotel in the world what is it or if you're sitting in a restaurant chicest genre of music

48:01chic subtle understated able to have conversation I think some

48:11Gstaad Guy:Julio Iglesias era 90s 80s 70s Spanish guitar a bit close it's a bit close it's not far off what did you want to say Bossa Nova yeah Brazilian Bossa Nova I think that's also very chic very chic I'm not a huge music guy but I like the sound of that. Okay, but you know what's not chic? I'm just going to go off for a second on this. When I'm sitting at a restaurant and they play and they're doing this everywhere right now, they're playing the loudest music possible and you can't talk. Why am I there if I can't talk to the person next to me? It's true. And I'm on a real kick about it. I even went and told the restaurant's manager, I was like, we can't hear.

48:51And also, I don't want my cortisol raised when I'm eating.

48:54Gstaad Guy:I agree. Don't you think? I completely agree. I think they're doing it wrong in the volume they're also doing it wrong in the curation can you do content around this because i can't go to restaurants anymore because it's too loud i'm trying to eat and they're playing what were they playing um journey i like journey no not when i'm eating a pizza on a beach no you know what else i don't like when they try to go any extreme is just a bad view be nuanced be somewhere in the middle when they try to go too relaxing and there's like spa music putting you to sleep while you're eating dinner that's also it's good for the spa maybe agree but have something that makes you feel sunshine agreed happy what is not chic tell us the list that's the not chic so the volume thing that you were talking about with the music yeah i think the analogy of noise can be applied to everything oh please go off on this so so volume up in voice oh my voice is a little loud sorry turn it down a little bit volume up no your voice is great lighting's a little bright volume up and lighting let's be real at a restaurant tone it down a bit okay extreme views and opinions be more nuanced be more open-minded oh that's a that's a novel concept these days okay turn the volume down turn the dial down on everything nuanced views the gray area I think that's chic oh you think that well interesting why do you think that?

50:18that's cool

50:18Gstaad Guy:I think this that's chic I think this either physically I'm pointing my finger for the people who are audio only today finger pointing verbally physically not chic trying to get finger points big logo hey everyone look at me center of room not chic edges corners quiet to yourself very chic i also like round things i think that's chic because it's earthy and it reminds me of like the caveman days yeah you said edges so it made me think of something but some edges are pretty just depends how they're done yeah but i really like round right now i'm really into round everything softness i think you should do a series and maybe you already have this that's that's what's what's not to do i i have a whole series called a la poubelle which in french means to the trash.

51:11I didn't know what that meant. We have a game that we're going to play with you about that. You know what's not chic is not knowing what that means.

51:19Gstaad Guy:It's okay. Knowledge is a journey, guys. But you do that well, I think, and you talk about like, he creates this content that basically is exactly what you're talking about. Like, this versus that. Yes. Good versus bad. Alright, let's do our game. Okay, let's do the game. How do I say it? A la poubelle. A la poubelle. A la poubelle. Yes. it means to the trash in french oh fantastic that's a cute name for a chihuahua it's the name of my jewelry brand poubelle no get with it okay i know that it's on here but i'm just saying it's a cute chihuahua name thanks wearing head-to-toe cashmere in 70 degree weather just because you can forgive me what's that in celsius like 20 and it's supposed to be this or this it's basically the weather today in LA

52:13you're both wearing cashmere right now maybe a little literally

52:16Gstaad Guy:he's actually I think you're wearing cash silk which is silk this is from the spring line it's cash silk yeah it's fantastic it's spring line I am I'm wearing cashmere head to toe right now I think cashmere when made well and weaved properly can actually be very breathable can even be worn in summer love it so fantastique having a favorite type of water and refusing all others fantastic this water by the way that we just poured you I'm telling you is going to be the best water Lunen I'll say second best what? have you had tap water in Stad? it's true I think you have you were both in Stad let's be honest for just one second that's the best how good is that tap water?

52:58in the winter it's freezing that may be the most niche thing anyone's ever said on this show

53:02Gstaad Guy:listen we're niche here okay that's number two scheduling your entire life around chat gpt like it's your personal assistant and that's not niche that's who does that me oh my god in that case i have a unicorn assistant in my chat gpt that i have trained to track every second of my day to make sure these are all about you the water is you the cashmere you're wearing a cashmere sweater it's you the chat gpt is you Hold on. Ice rolling. What does it mean? You're just trying to, what is it called? Fetching? For compliments? Yeah, so her and Chachi Petit. Pointing the finger at myself. People say create these prompts with Chachi Petit to say like, argue with me.

53:43Don't make me just feel good. Don't just answer to say yes. Like, don't just validate everything. Lauren does like the exact, she's like, whatever he's going to say to make her feel good. That thing is just a confirmation bias machine. Confirmation bias. There you go. Well, I do feel like it's like a really nice husband. We'll get into arguments in our marriage and she will ask and the Chachi Petit's like, man that guy's a total piece of shit. I'll take his text through ChadGBT and say how should I respond to this where I look so smart and he looks stupid and then I'll take the answer and curate it a little bit to make it have my own spin and spice on it and then send it back.

54:11What's that game like toxic trait this might be one of your toxic traits. I have a couple. I think it's toxic trait. Or I just don't respond and I say nothing. That's an even more toxic trait. Tailoring literally everything you own even your t-shirts.

54:23Gstaad Guy:Excessive. I don't tailor my t-shirts are you nuts? You have Oh, you know what? You know what brand I like? You got to tell them your t-shirt brand. No, but this is a... Mark, Mark. I like Sunspell t-shirts. You know Sunspell invented the t-shirt. You are a connoisseur. I knew it would know. Great work. They invented the t-shirt. It's the best t-shirt. In the 1700s. And they come in these plastic packages and I travel with them. He knows. I am wearing one. Yeah. And you don't... He's wearing... The fact that you're wearing a Sunspell t-shirt is so funny right now. My husband has a hutch with every color and I no because they make we travel a lot too and it's like I just throw them in there they're great and I know they're gonna work and you can dress them up dress them down by the way it's affordable who else makes a great t-shirt even more affordable Uniqlo they have a line called Aarism Cotton they're like $18 that's a good price 15 euros amazing price point amazing t-shirt like his sun spells are a little bit by the way you got a shout out Mark for that bringing your own pillow on vacation I am blessed to stay at nice hotels that usually have pillow menus as part of my career.

55:27Okay.

55:27Gstaad Guy:I understand if someone would if they're staying somewhere with bad pillows. I personally have never done that. I bring my own pillow on vacation because I don't like using random detergents on my skin. Oh, so you bring a pillowcase. I want a pillowcase or my own pillow and blanket because I don't like the detergent smell. It's a lot of schlepping. You're bringing a lot of stuff. Oh, uh-oh. You're telling me. How many bags? It's absurd. It's all stuffed in there. Well, she's balancing this thing now where it's like non-toxic living and a lot of hotels will use a lot of things that she doesn't want to use.

56:00Yeah, because they infuse it with fabric softener and smells. Turning your bed into a proper plowman's lunch.

56:09Gstaad Guy:What does that mean? A plowman's lunch is my favorite. No, it's not. It's very chic, actually. Oh, is it when there's like 50 pillows? No, no. When she's eating in bed. No, he hasn't even heard. You haven't even heard it. Wait till you hear the setup. Martha Stewart said that I could do it. You do a plate and you do a couple little different things on the plate. So you do a little cornish in, you do a little raw goat cheese, you do a little cracker and you make a little plowman's lunch and then you take it to bed on a breakfast tray. Sorry, sorry. The pickles and the cheese are going nowhere near my bed.

56:44Gstaad Guy:Call it a cornichon, it's a pickle. There's no pickles and no cheese. There's no food in the bed. There's no food in the bedroom. She brings our children in there. We all have a slumber version. Listen, listen. Kids in bed is fine. No dogs in bed. Okay. No cats in bed. No food in bed. Sleep. Fine. Kids, come good night or good morning. Fine. Not a cornichon. No cornichon in bed. How do you think a cornichon? You spilled a chia seed tea with all the chia seeds into our bed and all of the little seeds were everywhere. And I still think about it years later. I like to be really chic on one hand, and then I like to just give him a plot twist every once in a while.

57:23Gstaad Guy:It's funny you say that. I think that's what all my audience loves. And I don't think anyone who follows me directly relates to my character Constance or directly relates to my cousin Colton character. I think they relate to both. It's like an angel and devil on the shoulders. They want to have fun and go crazy on a Friday night like Colton. They want to be poised and elegant on a Sunday morning like Constance. So, start a girl right here. I'm a shod girl do you hear that? I think that's people in general right? It is just keep the cheese outside of your bed he doesn't like the cheese in the bed he does not like that I don't like any I don't like any food in the room either I agree you don't like a crumb in the bed there should not be any crumbs in your bed I collect breakfast trays I just think it's kind of crazy that you bring your own pillowcases to hotels but then you put cheese in your own bed I think that is kind of insane but I'm trying to be non-toxic when I'm at the hotel and then I who doesn't love a piece of cheese in bed while I'm watching a show.

58:18Gstaad Guy:No, it's also... Also shows in bed. I'm sorry. Yeah, we don't have a TV in our room. Okay, good. We don't have a TV, but I'll do a little iPad in the bed, you know? Once in a while, I bring the iPad. Once in a while. I am weirdly obsessed with people who know things before everyone else. You guys know this. Trends, wellness, politics, culture. I want to know where things are actually going. And lately, I've been on Polymarket. Because instead of listening to hot takes, you can literally see what people are putting their money behind. Elections, pop culture, business, sports, internet drama. It is all there.

58:54What a dream. I'm nosy. I'm a researcher. I'm curious. I like data. And honestly, it's become a new rabbit hole. If you are unfamiliar with Polymarket, you have to check them out. If you're someone who likes to see trend forecasting, it has kind of like part entertainment, part weight. People think that's happening. I'm telling you, it's very much a rabbit hole. Polymarket has been absolutely fascinating to me because you can actually see where the sentiment is moving in real time. So you can see it across culture, politics, and business. Like I said, I just love anything that helps me understand where things are going, not just where they've been.

59:33If you're like me and you're a researcher, you have to check out Polymarket. Polymarket is now available in the US app store with pop culture markets launching very soon. Download the app now and use code skinny to skip the waitlist and be first in line when those markets hit. When those markets go live, you want to know. You can also go to at polymarket and you can get all of the info. Traders on Polymark are weighing in on all the things and it's a really fun way for you to be on the pulse. You can use code skinny to skip the waitlist. That's code skinny. So there's all kinds of fun pop culture, celebrity vibes.

1:00:09You can see who's going to sell their business this year. Maybe will a major political figure do something by a certain date? Will GLP One usage hit X or will Apple launch a new product? You can find all the things on the Polymarket app. Like I said, it's now available in the U.S. App Store. Quick break to talk about Granola AI. We recently did an all-hands meeting here at Dear Media, and I found out the company and myself are wasting so much time back and forth taking notes in meetings, trying to keep track of everything. This is why our entire company is switching to Granola AI. If you're in back-to-back meetings all day, you know the struggle.

1:00:44You're nodding along, contributing, trying to stay present. Meetings are a mess. Everybody's notes are all over the place and Granola fixes that. This is why I love this product so much. If you've ever left a meeting thinking, was that productive? And then 10 minutes later, you're pinging someone like, wait, what are we doing? What was that? Or worse, you've been heads down the entire meeting, furiously typing notes instead of actually listening, which is a huge problem, and now your camera's off and your brain is fried, this is not a productive way to operate. Granola fixes that. So what is Granola?

1:01:11Granola is an AI-powered notepad built for the way real people actually meet. You take rough notes like you normally would, and in the background, Granola securely transcribes the meeting. Then it turns everything into clean, structured, actually useful notes when the meeting ends. And the best part, Granola works through your device's audio, which means it integrates seamlessly into the video conferencing tools you already use. No setup, no awkward bots. It's just your normal meeting with superpowers so you can get more done and be more productive without wasting time. I know this is going to give everybody a ton more productivity, a ton of time back, and we're actually going to be able to listen and digest what's being said in these meetings.

1:01:44So check them out if meetings are eating up your day. Granola is a no-brainer. You can try it totally free for three months. Just head to granola.ai slash skinny. That's granola.ai slash skinny to get your time back. Get three months free at granola.ai slash skinny. This episode of The Boss 6 is brought to you by Neuro, the makers of the world's smartest gum. I love this gum. I love things that make you feel smarter. I love things that help you focus. I love things that give me a little caffeine, and I love things that help me stay calm and focused. What makes Neuro Energy and Focus Smart Gum so incredible is it's powered by natural caffeine, L-theanine for calm focus, and vitamin B12 and B6.

1:02:23When you're chewing other gum, you're just chewing. With Neuro, you're chewing for clean, sustained energy, sharper focus, and it just makes makes you feel good. You're calmer, like I said, less on the edge, and you can make it through the day with more clarity. I like to use NeuroGum as a tool when I really need to dig in, when I'm viewing spreadsheets, when I'm taking meetings with the team, when I really need to focus and be on my game. So leave the dumb gum behind and make the switch to SmartGum. For me, you guys know I'm running a thousand things all at once. Sometimes I'm podcasting, sometimes I'm running a company, sometimes I'm trying to parent my kids, sometimes I'm trying to keep up with what my wife is telling me and telling me I need to do.

1:02:55This is why having a tool like NeuroGum in my arsenal of tools is so incredible because it helps me keep track of everything and make sure that I'm on point. They have a Sleep Smarter product, which is Neuro Sleep and Recharge Mints, which offer melatonin and chamomile to help you unwind and rest without the pills or sugary gummies. This is also a great tool to put in your toolbox of wellness. So check them out for a limited time. You can get 20 % off your first order at NeuroGum.com by using code SKINNY. That's NeuroGum.com and use code SKINNY for 20 % off your first order. You can also find Neuro at CVS, Walmart, and Amazon.

1:03:28And of course, check our show notes because everything is linked there. Neurogum.com. Use code SKINNY. All right. I went rogue for my birthday. Absolutely rogue. We're not even looking at notes over here. All right. So I am giving you guys a 30 % off birthday code. Okay. You can go to shopskinnyconfidential.com and use code LBVIP and you can get 30 % off. So here's what I would get. Okay. You have to get the new ice roller. It's so fresh. It's so beautiful. full. It's for the girl who doesn't want to wake up looking tired. She wants to look refreshed like she's slept. You want everything to feel tight and right on the face.

1:04:04I use it down my neck. I also think you should grab the brow peptide. That is for the girl who wants to have fluffy, full, luscious brows. Those are the two products I would buy. And then if you're on there, definitely pick up the mouth tape. If you want a better sleep, this will absolutely change the game. You can go use code LBVIP. You get 30 % off. I really feel like I did go rogue on this. So you got to go shop right now for my birthday. Happy birthday. It's a little gift from me to you. LBVIP on shopskinnyconfidential.com for 30 % off. We've covered a lot of ground. Thank you for coming on.

1:04:41And thank you for giving us all of this information. This was very, very helpful. My pleasure. Where can everyone follow Stradguy?

1:04:50Gstaad Guy:I have the main account on Instagram and TikTok, Stradguy. I have the podcast, full-length episodes on YouTube, Spotify, Apple Podcasts, and my jewelry brand, Pubelle, is also around. Quiet luxury is so popular right now. What's going to be popular moving forward? What's popular in five years? What do you think are going to be the chic things? being offline? So I think two-part answer, if I may. Yes. I think quiet luxury exists in two ways. There's the quiet luxury trend and the quiet luxury lifestyle. The quiet luxury trend is basically just preppy. It's like quarter zip sweater, which even Central Sea was wearing.

1:05:36Gstaad Guy:It's Ralph Lauren sailing, tighter on the neck, which actually is entirely different to what people who exhibit a life of quiet luxury actually wear. I think the real quiet luxury people are usually wearing quite technical, sporty clothes these days. They're people who are sport and wellness first now. They're experience first now. They're hiking a lot. They go to play golf a lot. This is where your biohacking is coming in. And the biohacking. So your content marketing for what's about to hit. I think the next thing is health and wellness first. The body is the greatest luxury. Taking care of the body takes a lot of time.

1:06:13takes resources that's the greatest luxury so michael's gonna pull out his weighted vest by gary brecca and start wearing that to the podcast he might okay i wanted to ask you this too i was gonna ask you off air i'll ask you here what are some inexpensive things that are so chic besides a conichon i think most things that are chic are actually free and i think

1:06:39Gstaad Guy:let's switch the word chic for even elegant i think the most elegant thing is manners and treating someone with respect someone who acts that way will come off as regal and royal even no matter what they're wearing they can wear their crown they can wear their cashmere they can be naked the manners will speak louder than anything they're wearing i think that's first second is the knowledge i think people who know things about things and have opinions they can deliver calmly and softly and pair that with questions and being inquisitive, I think that's so chic, it's so elegant, no matter what they're wearing.

1:07:14So I think most things that make someone chic or

1:07:19Gstaad Guy:elegant, truly, if we really think about it, have nothing to do with the things they buy. I think actually most things people buy that cost a lot of money end up making them look vulgar and end up actually being quite vulgar in delivery. So it's a lot harder to actually be chic while spending than to be chic without spending, in my opinion, because you could fall into the vulgar trap very easily. Are there any brands, like you mentioned that t-shirt brand though, that you look at and you're like, this is$18 and it's just so amazing? Uniqlo. Okay, what else? Give us other little tips like that.

1:07:53Gstaad Guy:I think Uniqlo is Essentials, Madewell, Practical, Great Brand. What else is chic? family-owned restaurants and cafes. Very chic. Agreed. I think a cab, especially in a place like UK, in a place like London, sorry, is very chic. Like, pick someone up in an Uber. Do they still know everything? Do they still have to go through? They still know everything. So spacious. Your clothes don't get wrinkled. Get in the taxi. It's better than driving someone, better than having a driver. They can give you a whole tour. It's great. Better than most tour guides, actually. You can have a nice chat. I think cabs are chic.

1:08:26Gstaad Guy:How do they know everything? Do they have to go through some crazy training? there's an academy there's actually also now a chauffeur service called wheelie which have their own academy which is that to the nth degree maybe you should do a strad guy academy and you should teach other people i've thought about it but it's like a bit too on the nose blue pill red pill course salesman you're right i'll just do it for free it's not chic and i'd rather just make the content and i think you're on the right track thank you yeah course businesses not to they always felt to me a little bit like you know what I think if you really have the real information you can give it to free I think it's I think something that's$20 that everyone should own and I've come to this conclusion lately is a steamer a travel steamer I agree that's a good one you've had that for like ever well a travel steamer I think is a good one yeah it's easy it's low cost $20 on Amazon travel steamer is great oh like little quick fixes like that yeah level steamer is nice dopamine hits that are not too pricey hand wipes okay love it keep the hands clean okay keep the surfaces around you handkerchief i don't use it i think that's not very hygienic agree it's just blowing their nose to reuse it yeah people who reuse handkerchiefs what's going on there girls this is maybe a little off you guys has beaten past but i think nude buffed nails with no nail polish i like your nude buffed nails a minor mine have a a little bit of a pink tint if we're being specific.

1:09:53I'm talking like

1:09:54Gstaad Guy:full natural. Yeah. Very nice. I think simple is chic. Maybe that's the message today. I also like a ponytail on a girl. I love a ponytail. I also love the gel back ones. Yeah. Like the hairspray. A simple gel ponytail. I love those. It's very chic. I agree. And not too much makeup. Also agree. Yeah. Low maintenance high maintenance to be low maintenance. Yeah. Next time you come on you'll have to dissect our producer. Where's the producer? Say hi, Taylor. He's back there. We hide him behind that wall. He's wearing a Laura Piano Windmate. No. Look up Laura Piano Windmate. It's exactly that jacket.

1:10:29I like that though for him.

1:10:30Gstaad Guy:It's a great jacket. Taylor, you have very good style and you like really know where to shop. I will give you that. I agree. Aw. All right. Steals it from me. We do have our next podcast guest. We could talk to you for much longer. You're welcome to come back on the show. Thank you so much. We'll do it again. We'll find another time to do it. forgive me it's my bad for being late no no no you're fine um and one day i think you should interview michael i got your digits now so i'm gonna i'll keep up with you a lot of good tips i'd love to a lot of little like weird ones please yeah you do the way he packs he has a clothing rack that he has and everything's organized by day and it starts three days before but similar to you we have to we're on the like we have so we have this space here but we have our headquarters in austin and then in new york as well so we're bouncing around have you ever And we have kids.

1:11:19Oh, amazing. So they're like, it's a lot to manage, like the travel. Have you ever been to Austin? I've never been to Texas. I'd love to go. That would be some good content, a shtag guy in Texas. A little different, a little different than -

1:11:28Gstaad Guy:Big spenders in Texas. Yeah, don't underestimate Texas. I don't know how, I mean, there is, it's a little bit, depending where you are, like Dallas is a little bit louder luxury. I think the GDP of Texas is greater than the GDP of Saudi Arabia. Oh no, there's some big hitters out there. I think it'd be funny if you did content in Texas. I'm down. Did I say what you wanted to talk about on the show? Of course. You were amazing. Really? You're everything I could want. Oh, thank you guys.