In short
Whitney Wolfe Herd (Bumble founder) discusses building a billion-dollar business, relationship and dating futures (including AI), entrepreneurial burnout, and balancing motherhood with relentless work.
Guest background
Wolfe Herd is the self-made founder of Bumble, which IPO’d in 2021 and reached about a $16B valuation at IPO. She became a mother in 2019 (first child) and later has three kids (two boys, one baby girl). She describes herself as highly intense at work, diagnosed with OCD, and prone to health rumination; she credits meditation/TM and spirituality for recovery.
Key claims
Success is internal, not external validation; reaching the “top of the mountain” can still lead to emptiness. Entrepreneurs can’t truly “turn off” while others depend on them. Burnout can include postpartum depression symptoms. She reframes ego vs soul and changes her “measuring stick” after stock collapse (company still profitable; stock down ~96%).
Notable examples
“Crazy for Coconuts” (teaching her son entrepreneurship with painted coconuts). Her burnout climax after the IPO: waking at 3am, monitor watching, and then sobbing empty despite having “it all.” She also shares her mother-in-law story (a former professor who pushed her to overcome public speaking).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOWhitney's Experience as a Mother
0:45 to 4:30
Whitney Wolfe Herd shares insights into her life as a mother of three children.
“I would like sit on the ground and draw all day long, like very calm.”
Creative Roots and Entrepreneurial Spirit
4:30 to 9:00
Whitney discusses her childhood creativity and how it shaped her entrepreneurial journey.
“So I just wanted to find a way to kind of create change, but also build or do something.”
Lessons in Business from Parenting
9:00 to 14:00
Whitney shares how she teaches her son about money and entrepreneurship through creative projects.
“So if you, if somebody, like if, if you think that you have some kind of ailment, even if you don't, it's almost like you get, you get stuck in such a way that you can't stop thinking about it and it drives you insane.”
The Illusion of Success
14:01 to 16:45
Whitney Wolfe Herd discusses the emptiness that can accompany external success.
“Because this is just what you assume drives that.”
Finding Inner Peace
16:46 to 17:42
Whitney shares her journey of seeking inner validation and peace post-IPO.
“So what did you do to rejuvenate yourself?”
Redefining Success and Values
17:43 to 22:36
The discussion shifts to the importance of inner values over external validation.
“why of everything and kind of decoupling ego from soul, which I think is really an interesting exercise.”
Love and Self-Acceptance
22:37 to 23:32
Whitney reflects on her journey of self-love while navigating her marriage.
“And it's so funny that I'm in this business of love, right?”
The Reality of Entrepreneurial Burnout
23:33 to 24:15
The conversation explores the sacrifices and burnout experienced in building a business.
“He's a cowboy in the rodeo in Aspen all summer, every summer.”
Balancing Work and Family Life
24:16 to 28:00
Whitney discusses the challenges of balancing business responsibilities with family life.
“There's, I think, a lot of miscommunication, misinformation around what it actually takes to build something like you've built or to build a lot of successful entrepreneurs.”
Navigating Gender Dynamics in Work and Parenthood
28:00 to 29:00
Learn how gender dynamics affect work-life balance and parental roles.
Show all 31 chapters
The Unique Energetic Presence of Mothers
29:00 to 30:50
Discover the different energies mothers and fathers bring to parenting.
“I believe that women are so deeply nurturing and caring and thoughtful inherently that when we care so much at work, we can't just like leave it at the door.”
Balancing Work and Motherhood: Insights and Advice
36:59 to 39:31
Gain insights on how to find fulfillment between work and motherhood.
“what have you done that has helped you balance that out?”
Influence of Strong Women on Future Generations
39:31 to 42:00
Learn how strong female role models shape the perspectives of boys.
“And some friends don't understand that and they fall off.”
Professor Hurd: A Force of Nature
42:00 to 44:20
Whitney shares a transformative story about her professor who inspired her confidence and public speaking skills.
“woman who was my professor she was the most badass woman i had ever met in my life like i i was both scared of her and in awe of her and just enamored by her and she just took you know no crap from anyone.”
Balancing Strength and Femininity
44:20 to 46:10
A discussion on the dynamics of strength in relationships and personal identities, contrasting professional intensity with home life.
“And that was never the case I ever saw with men prior.”
Morning Routine and Finding Balance
46:10 to 49:10
Whitney elaborates on her morning routine and how it reflects her journey towards balance in life and motherhood.
“And I think life, you know, we have these little seasons.”
Exploring Philosophy and Personal Growth
49:10 to 51:00
A conversation about the importance of personal growth, self-improvement books, and the influence of thought leaders like Wayne Dyer.
“Oh my God, there's three people you've recommended.”
Navigating Friendship and Fame
51:00 to 54:40
Whitney discusses her approach to friendship, authenticity, and how she navigates relationships despite her public profile.
“So you'll go down rabbit holes when it comes to reading.”
Impact Stories and Overcoming Adversity
54:40 to 56:01
Whitney shares poignant stories of how Bumble has changed lives, emphasizing the importance of resilience and support.
“Because with the art of fulfillment, you get helping people fall in love, which what's better than that?”
Postpartum Challenges and Angelic Support
56:01 to 57:50
Whitney shares her postpartum experience and a touching story about a nurse's impact on her life.
“She goes, I was in an abusive marriage for decades and I read about you and I read about Bumble and I read about why you started Bumble.”
The Current State of Dating
57:51 to 1:00:02
Whitney discusses the evolving dynamics of dating and the impact of technology on relationships.
“I think the way in which they're able to find love and connection is not serving them in a way that it used to.”
The Need for Real-World Connections
1:00:03 to 1:03:24
Exploring the importance of human interaction and the shift back to in-person connections post-COVID.
“but it turned into just this like swipe, swipe app where like you were just swiped into the abyss, right?”
Whitney's Return to Bumble: A Personal Revelation
1:03:25 to 1:04:37
Whitney reveals the spiritual experiences that led her to return as CEO of Bumble.
“everybody went remote and slowly, but surely I've been kind of enforcing and making people get back in person.”
A Sign from the Universe
1:04:38 to 1:09:26
Whitney shares an intriguing story about a message that guided her decision to return to Bumble.
“Were you sitting around wondering - You're not going to believe the real reason though.”
The Importance of Multifaceted Personalities
1:16:54 to 1:19:41
Discuss how multifaceted personalities contribute to authenticity.
“And one of the things I said to the team, I was like, I guarantee you the reason this person goes back is because they are not built to sit on the sidelines and relax.”
Managing Time as a CEO
1:19:41 to 1:21:39
Learn about time management strategies for busy entrepreneurs.
“There's so many other younger, cooler women than me.”
Building with AI: A New Skill Set
1:21:39 to 1:24:06
Understand how learning to build with AI can streamline processes.
“I like multifaceted, strong women with big personalities.”
Interview Setup and Excitement
1:24:06 to 1:24:35
The hosts express anticipation and excitement for the interview and future conversations.
“i will tell you that this interview was worth waiting 10 years for i also think and i don't know how you do this, Michael, that this should be like the beginning.”
Vibe Coding and AI
1:24:36 to 1:26:33
Whitney discusses her self-taught skills in AI and vibe coding, explaining how it has transformed her product development process.
“What do you mean you've taught yourself how to build?”
AI's Impact on Jobs
1:26:34 to 1:27:47
The discussion shifts to the implications of AI on the job market, emphasizing the need for adaptation and evolution.
Human Connection in a Digital World
1:27:48 to 1:29:28
The hosts debate the importance of human connection amidst advancing technology and the potential future of relationships.
“plowing fields with horses in our hands.”
Transcript
Automatic transcript. May contain errors.0:01Whitney Wolfe Herd:Welcome to the Bosticks, starring Lauren Bostick and Michael Bostick. Together, they are the Bosticks. Let's get the lay of the land. We were talking off air about you as a mother. I feel like you're asked so many business questions all the time and we'll get to that. Three kids. Three kids. What is life really like for you behind the scenes with three kids? Forget about the business for a second. And as a wife, probably what it's like for you, I would imagine. So I have three kids, two boys. It's a hybrid of like a wrestling match at my house all day long. I literally have never met anything in my life with more energy than two brothers.
0:41It's unbelievable. And now I have a new baby girl. So that has brought like so much harmony and peace. But my babies are everything. like they are my number one i'm obsessed with them i love being a mom i just i mean i'm sure it's the same way you feel it's just like they the best it's the best it is the absolute best but we're not at the stage because we went girl boy boy and our youngest is only seven so we haven't like our middle is a ton of energy but we haven't experienced the two brother energy yet it's coming everyone that has two boys buckle up what kind of little girl were you when you were growing up?
1:18Calm and creative. I would like sit on the ground and draw all day long, like very calm. So you weren't like you you weren't set up to be entrepreneurial. Well, I don't know about that because I do think every entrepreneur is inherently imaginative or creative. I mean, that's kind of the foundation of being an entrepreneur. You're a dreamer, right? And all I wanted to do was kind of build these little imaginary worlds and draw them or bring them to life through art. And so I do feel like I had an entrepreneurial kind of capacity. I was always obsessed with creating things. I don't know if that was meant to be in business or not, but I loved to make things and build things and create things.
2:08With your own kids now, are you like leaning into that for them? Kind of, actually. So it's funny. My son was begging me for a job because he wanted to save$200 for this. I'm very anti-technology for kids, super scared of it. It terrifies me. But he wanted this kid-friendly. It basically only calls mom and dad and 911. He wanted to just make$200. And so I've been trying to create, you know, I'm trying to show him what money is and how it works and how hard it is to earn money. So he was begging for a job. And so over the summer, we got him this little fake job as this little beach lifeguard helper when we were on a trip and they paid him in coconuts.
2:55He was like, this isn't money. What am I going to do with this? I can't do anything. I was like, well, let's turn the coconuts into a business. So we painted the coconuts and we called it Crazy for Coconuts. And then he put a sign out and had the coconuts for sale for like$6. But if you wanted a custom coconut, it could be$12. So some of our friends and family were saying, okay, well, I want a coconut with this on it. And so he would go and design it. And then he started to learn like, how do you make money? So I'm trying to teach him. He's only six, but I'm trying to instill this kind of imaginative, if you want it, make it, build it, solve it mindset.
3:35As an entrepreneur, you kind of are able to look at things that others may not see the opportunity in, to your point with the coconuts. Exactly. And say there's an opportunity here if you're clever enough. That's exactly right. And I wanted him to take that away. It's like, okay, someone gave me a coconut, which is such a good metaphor in life. You know, you feel like you're handed coconuts all day long. Like, oh, I don't want this coconut. You know, whatever that might be in life. Like someone said this or gave me that. And I love to turn straw into gold. Like that is my favorite thing to do.
4:03It's like, okay, hand it to me. It might look like nothing, but I love to find the opportunity in things. And I feel like that's honestly probably how I've built my career is just seeing the light and looking for the cracks of opportunity in moments that didn't present themselves that way. When was the first moment you remember doing something like that where you were like there was a light bulb and you said, I can turn something into gold? In college, I started a business. So I just wanted to find a way to kind of create change, but also build or do something. And I was part of the sorority, which it's so funny.
4:41When I was in the sorority, I felt I feel like they hated me because I was like a bad sorority person. I get it. I get the parking tickets, the absences, like I never went to chapter. I mean, I'm pretty sure they threatened to like denounce me from the sorority kappa and now i'm now that i think they like me now so i'm glad i'm like i my picture's still on the wall somewhere yeah i've been i've been reclaimed so that's good i started this silly little company in college these bamboo tote bags they were like made out of bamboo fibers or something environmentally friendly and i put art on it. And I was selling them around campus to try to raise money for the animals in the BP oil spill.
5:26Who knows how or why I arrived there as a 18, 19 year old. But that was just like one moment of me just trying to go and hustle. And then I learned how to do the little like Facebook ads. And, you know, I went from there. You're really a creative strategist. maybe I think I have I'm pretty sure I am just really hyper functioning and have to put my energy into things at all times you seem like I feel like I relate to you ever since I listened to you on what's the podcast about the founders how I built how I built this I feel like I relate to you because it seems like you bring an intensity to your work I feel like I'm very intense at work, but how do you channel that when you're at home?
6:11Is there an intense schedule? Are you intense about being present? Is it in your calendar or are you more like lax? So first of all, I'm trying to be more like you. I saw your, I think your AI calendar that you build. I try. Listen, I've, that's amazing. That's after 10, 10 years trial and error. I've, I've always been like that. Well, it's amazing. Oh, and by the way, I order all the stuff that you, I have like a shift wave chair sitting in my room. I don't even know how to set it up. Oh my God. I'm going to text you the best one is it good it's so good okay it vibrates you okay so i need it's supposed to be good for your nervous system and you're like hrv you will love it if i if i like i heard you on that podcast i've heard you on other podcasts you will love it because it changes your state great i need that we need that so yes i'm very intense at work but here's here's how i would describe myself.
7:00I was the student who either got an A or got a D. If I'm uninterested in something, it's not going to happen. Like it's just not going to happen. I cannot fake it. I cannot halfway something. I'm either 100 % in or I'm just completely out. And so if I love it, if I'm passionate, if I care about it, you're going to get the sun, the moon, the stars in the guy. Like I will go 100 million percent at something. But if I'm not into it, I'm just like not going to give it even an ounce of energy. And so I think I've I've found a career that I genuinely love. I love connecting people. I love helping people find love.
7:48I love bringing people together. It's genuinely my passion, even outside of Bumble. Like I love to bring my friends together and be like, you need to meet this person or you're, I like to dot connect with people. And so because I care, I'm going to do a great job at it. And like, this is how I am with my house. Like designing a home. I, I mean, I, I'm, I'm, I'm, I, I am technically OCD. I've been diagnosed with OCD. So I'm very particular, like devils in the details. Tell me about that. What, what, what's, what's the OCD? Is it like making sure the labels are out? What are we? So I'm OCD about a few things like one i'm completely neurotic and weird about shoes in a house i'll take it to a different level like i'll hold a grudge if someone comes into my house with shoes on i can't even have a conversation with someone if they have their shoes on in my house i'm like i like will start like i do that too it's like you're making so what do you do with you say shoes off oh no there are no shoes in our shoes no you can't wear shoes with your fecal matter shoe exactly you stepped on a heroin needle outside and then you want to walk in the house and then the baby's called when i was doing my my skipping around in heroin needles i forgot about that yeah no but seriously it's like it's on the asphalt it's a no well listen we don't live in la anymore seeing la i'm just kidding guys actually i'm not it's true so i'm super ocd about that but i could also obsess over like the lining of something if it's it's off i just i fixate on things but then that also has a downside right there's a positive because if i set my mind to it i will do it like if i say i will get this done and i will build this thing and i will make it work oh i will make it work but the problem is if i get in a negative loop it's it's really it carries you off i have i have i'm super hypochondriac so if you if i get on a loop about like a health thing i cannot get off the loop.
9:45And so that's been a problem for me. So you ruminate on it. Yes. So if you, if somebody, like if, if you think that you have some kind of ailment, even if you don't, it's almost like you get, you get stuck in such a way that you can't stop thinking about it and it drives you insane. And then it used to, and then I started meditating TM. Okay. Did you do training for that or are you just Bob Roth? Okay. Oh, I got to look him up. Changed my life. Oh, you don't know Bob broth no should he come on the show immediately okay bob is spectacular okay he is you know i was that type of person i don't know how y 'all are but i was convinced that meditation was just like not for me i was like oh no i'm too high functioning for that i can't meditate and he came and did this four-day session with me it took a couple times the first i was like what like you know okay i gotta go like all the lists and then the second day it was transcendent and it is a game changer for me so meditation has been huge spirituality not religious and no knocking on religion i mean be whatever you want to be in this world but believing in like higher power coincidence i don't know you know who you need to have on is laura lynn jackson Who's that?
11:02Oh, my God. Okay. I'll introduce you to Zuska. Give me Zuska. The facialist. We'll trade all these things. But Laura Lynn Jackson changed my life. She wrote the book Signs. Have you read the book Signs? I just thought that. Okay. Read the book. Okay. I'm going to set you up with her. You need to do a session with her. It's going to change your life. Okay. Can't wait. That's a sign. Yep. That's a sign. so like having a spiritual connection and meditating have been my two like godsends i think i mean as you're talking i wonder if this if you relate to this i don't not think meditation is where i know it could be and i know other things as well like there's other good but i you think you're too high functioning no no no i don't think no no no i don't i know and i like there's probably trauma work i need to do and there's probably like but what happens is i'm Like I get to a place where I'm like, okay, I got to accomplish a few things and get through a few things and then I will focus on that at some point.
12:00You're an end then person. I know I need to do it, but sometimes I don't put it at the forefront and make it a priority. I kind of just like grit the teeth and go through it. Okay. If I were you, I would call Bob Roth. Okay. Give me his number. I will. Carson, put this down for me. So I got him into cranial sacral, which is my favorite thing in the whole world. That's great. I feel like you're, energetically, I feel like you've done cranial sacral. Uh-huh. Love. Okay, so I love it. He, the cranial sacral doctor, Dr. Maria in Austin, she's amazing, told him that he's blocked. Oh, interesting. He can't get into the dungeon.
12:32Okay. Listen, I think how you become, what you become in life, like what you're driven. Like we had somebody on before, like what drives you is not always what serves you in the long run. Right. And so, you know, I think a lot of people that are maybe type A or driven personalities or people that want to accomplish, like there's probably some skeletons in the closet, right? that that's like what the driving force is right like you probably know better than most and i think i did a good job of like pushing a lot of things down for a long time and probably still do and so when she says blocked i think she's just like i'm not as open to others right and so what i mean by like there's probably some things i need to work through is like i'm aware that there's like i'm sure there's things that i need to get out but i just haven't done it yet you haven't done it yeah and you're like i'm too busy i'll do this later yeah and it's and and the problem is is like i know at some point but what i do is i go go go and then i crash and burn and we were talking off air like you now got to a place which we should talk about you take breaks but i am very much like go go go till the wheels fall off and then crash and then recover what did burnout look like specifically eat feel all like what what was the give us the whole shebang of what the burnout for you looked like was it a day was it a year what was it you know i think my lowest point was the IPO which is funny because to the outside world you know we IPO'd a 16 billion dollar valuation or something ridiculous I was 31 I mean like they had shut the whole street down to turn the office first woman that I'm like the youngest woman to take a company public like all this yeah but like so what you know and that was that was my realization was like on paper i'm like all over the internet i'm the youngest this i'm the that i'm now a self-made billionaire on paper and all the data you know these are the things that you think for a decade are going to make you feel something worthy or enough or accepted or validated, right?
14:45Because this is just what you assume drives that. And I think this was this mountain I was climbing for so long. When I got there, I remember after the IPO, I just broke down and sobbed. I felt so I just felt empty. And I had my beautiful baby with me, my firstborn, Bobby. My husband was there. I had it all, but I was empty. And I think I was empty for a couple of reasons. The first reason was I had just burnt myself, like you had said, to the ground. I mean, I was waking up at three in the morning to breastfeed my child and then go back to sleep a little bit, then watching the monitor all night and then getting on these, you know, pre IPO lead up because he was already older by then.
15:36But it took like a, you know, almost a year to prep for all of this. So I just had this baby. And right when I come out of having the baby, you know, we had closed our Blackstone deal. And then shortly thereafter, we like started prepping to go public. So it was just this race. It was like a marathon while entering into new motherhood. And I just, I just zapped myself. I depleted myself of everything. And I was just, it was like the worst time of my life. I didn't even know which way was up or down. I think I'd postpartum depression, which I didn't know what that was. And I felt guilty for having it because I was like, oh, I have childcare and, you know, I'm, I'm, my baby's healthy.
16:15And so there's all these feelings of like, you don't deserve or you're not allowed to feel these ways because you have it so much better than others. And there's this narrative of like, I don't have permission to feel this way and so much pressure put on myself. So I think the IPO on paper to the world, it was like my wealthiest, you know, most fruitful, most like successful moment, right? Like all over it. And I was just completely empty inside. It was just dark. So what did you do to rejuvenate yourself? What are the steps that you took? Because maybe someone's listening right now and they feel the same way.
16:54They feel empty. What did you do? So the first thing I realized was success is not external. It's just not. It's internal. It really is. Like no amount of external validation will do it. Like it doesn't matter. And I think there's this narrative like, well, when I get to the next level, I'll feel it. Or maybe that next level, that next level. But what happened to me was like, I got to the top of the mountain. Like where else was there to go? Right? Astronaut syndrome. I was just like, where am I going to go from here? It was, the answer was clear. The only place to go from there was in. Like stop going out.
17:36You know, metaphorically, like stop seeking this outside. And that was what started my whole quest into meditation and connecting with a spiritual force and having a deeper understanding of the why of everything and kind of decoupling ego from soul, which I think is really an interesting exercise. Like if your ego lives on this shoulder and your soul lives on that shoulder and every single thing you do every day, it's like, which side of the road is it going to? Like, are we doing this for our ego? Are we doing this for our soul, which is our higher good? And the funny thing is these things usually don't like each other like what's good for your soul is oftentimes not good for your ego and vice versa what were you doing for your ego and what are you doing now for your soul so now i don't do anything for my ego nothing nope what do you what do you that's not true like i do like beauty stuff i guess for my ego like you know i'm trying to get my hair healthy and like i like i feel like you know there's all the beauty but i feel like that's personal confidence thing yeah it is it is and i i don't think it's an ego thing in the sense that i'm doing it for others i think it's more of like it fills my cup and makes me feel better about myself i don't really do anything out of ego i say no to a lot of stuff now like i don't want to fit in don't invite me to the party just like honestly don't just don't even invite me i don't want to go same what is that called it's not jomo it's not fomo it's just id w g No, it's Joy.
19:05I-D-W-G. No, I don't want to go. Oh, I don't want to go. I-D-W-G. No, but you know, here's what I think is so interesting. So, and you know this, especially with the work that you've done, there's a lot of men and women that'll look at your accomplishments and they dream of having that kind of success and those kinds of resources. And what's interesting talking to people like you and others that have been on the show that kind of reached the top of the mountain is I think if you're not solid here to begin with, before you get there, like no amount of external validation or money or resources or abundance is ever going to solve that.
19:44No chance. And what I've noticed personally in our own lives, not to the same degree, but it's, it's never the end that gives you the satisfaction. Like it's always the in between in the build. And then what's actually funny is like, by the time you get to the end, it's a little bit disappointing because you think you build it up and you think it's going to feel a certain way and then it doesn't. And you're like, well, now what? Yeah, no, definitely. And to take it a step further, remember, my journey is not just like, oh, here we go to the top and stay at the top. And like now we're hanging out at the top.
20:15Like, look at what's happened since then. I mean, our stock is down 96 % for no reason. I mean, who knows what people you know trade stock on right but if you think that that's also not a wild feeling like to fall okay you get to the top of the mountain then you fall off of the mountain like it's like it's crazy and but here's the cool part so because when I got to the top I had this epiphany like oh wait a second this was never the quest like this was never the the journey. The real destination is inner peace and inner validation. So let's go on that journey. And then it makes you a better person in the endeavors that you take in the world because you are operating out of a place of stillness and self-assurance and you're not erratic and you're able to see things clearly.
21:19So when our stock tumbled down to nowhere, which by the way, the company is still performing very well. This is a business that makes almost a billion dollars a year. This is a real company with, you know, we posted, you know, I want to be careful what I'm saying publicly versus, you know, because we're in a quiet period, but we make, you know, a lot of profit. We're a very profitable business. But the stock is just riding, the stock market has just basically written us off as if we're dead. So that's a very strange feeling to just be written off after being the darling of the stock market. So these are very polarizing feelings.
21:53But here's the magic in it. Because I had spent so much time going inward, healing, self-reflecting, forgiving, and also kind of connecting to this inner place of peace and spirituality, I'm not impacted by it. I'm not. I was more upset internally when I was at the top than I am at the perceived bottom. Because if you were to just look at me from an outsider's lens right now with where things are kind of measuring us, I have a different measuring stick. And that's the biggest differentiator. I've switched out my measuring stick. And I think that is one of the most powerful unlocks for any human being is ask yourself, like, what is my measuring stick measuring as you've grown what do you think was why do you think you cared about some of those external validations so much prior to doing the work on yourself seeking love i think that's what we're all doing as human beings you know we are all on this quest to be loved to be wanted to be validated to be needed and we all have our own wounds you know like we were just saying like Each and every one of us has some inner wound of feeling unloved or not worthy of love.
23:19And it's so funny that I'm in this business of love, right? And here I was out in the world helping all of these people find love. And really the person I needed to help find love was myself. But it was love of myself because I have an amazing husband who you guys would actually really love him. He's incredible. He's a cowboy in the rodeo in Aspen all summer, every summer. Oh, we went to the rodeo. Oh, you did? We probably saw him. Yeah, we probably saw him. Wait, he's like performing in it? Oh, yeah. He's in the rodeo. And my son goes out with him on a pony. And they ride out in the rodeo. It's too cute.
23:55Enough talking about him. I don't like when women come on here and talk about really masculine guys. That's hot. The rodeo. Enough about that. It's a different thing. That's hot. I'm a podcaster, okay? You know what? Podcasting is also a rodeo. It's a version of a rodeo. I wanted to switch gears with you a little bit. I would feel remiss to not ask you. You've talked about burnout. We were discussing before the show started. There's, I think, a lot of miscommunication, misinformation around what it actually takes to build something like you've built or to build a lot of successful entrepreneurs.
24:28And there's this idea of balance. And Scott Galloway was recently on the show and he said, listen, you can have it all, but you can't have it all at once. amen and you know i think someone like kim kardashian got a lot of shit by saying like you have to work your ass off but what i i took issue with her getting shit because it's the truth right like she told the truth she told the truth and people got upset about it and we went through this weird period of time where everyone was like tell me everything i want to hear as long as it makes me feel good but don't tell me how it really is for someone who's actually built a billion dollar, beyond billion dollar company.
25:01What did your life look like as you were doing that and what sacrifices did you actually have to make? It is all in, all day, all night. There is no mode, there is no off switch. You are on or you are off. And that's the truth. Now, there's a caveat. I think in the era of AI where you have these new tools, we can talk about that in a second but we look backwards for anybody that thinks that i just like showed up and you know like put on a yellow suit and like said download bumble and like it turned into a billion dollar company like sorry that didn't happen like what was it what did each of your days look like it was okay so i was 25 years old when i started bumble just 25 actually and I probably worked let's say I would work all day I would obsess all day I would be so focused that I actually lost touch with most of my friends I had a terrible relationship with anyone that was further than five feet from me because I was so focused I luckily was with my husband who's now my husband through all of it so he was my rock and he's a you know he was a really steady person but listen I sacrificed everything my physical health my mental health my relationships my quality of life I worked all day every day and I never stopped ever I was probably in fight or flight for I was 25 when I started it 2019 we I had my first child we sold to Blackstone we took it public 2021 you know what I would say that this went right until I had my first child and then I was forced I mean as you know like it jolting it catapults you into like a whole new 24-7 world.
27:07And then, and I hope you can talk about this because I sure feel it, you feel guilty at work. Oh yeah. But then you feel guilty at home because you feel like you should be working. It's a real mindfuck. It is a real, real, real, real, real thing. Yeah. Well, and what also people don't talk about is like maybe some people are listening, but why would you make all those sacrifices as you're building what you were building? There's a lot of people that are now reliant on you performing your team members the people that work for you your investors your partners like you can't just be like hey you know i'm just turning off because people's livelihoods are now dependent on your performance but then you also don't want to be on your phone in front of your kids i mean that's how i feel i mean welcome to my world i know it's like such a conundrum it's hard i'm like hiding in the bath yeah i feel torn between two worlds most of the time and it it it's really hard the reason i wanted you so hard men though are able to switch it off like i notice when he comes home it's like like he's in dad mode and when he goes to work he's in work how do you do that i'll explain like i don't know if it's a man or a woman thing but i would i'll just explain how i rationalize it i just rational like one i grew up with a mom and a dad who both works like my mother always worked and i just that was like a normal example for me i actually think it's helped me with women later because i'm used to seeing that version right that's a gift yeah she was always she still is the way that i rationalize it is like okay well i have to put food on the table and make a living to build resources for the family and like this is just what it is i could not do that and you know then maybe some of those things are sacrificed but rationally i'm like this is just like what it's like input output type thing oh i miss the kids i want to be with them more obviously i want to spend as much time but i think i'm able to just kind of i think a lot of men are able to just say like this is what you're supposed to do yeah yeah gender dynamics are obviously switching dynamics are a big deal though because i think we do carry a lot of this this guilt is insane it's heavy i mean listen i don't i i gotta i want to be careful but i mean until the last you know hundred or so years there was very few women in the workplace compared to there are now there was definitely much fewer women that were leading organizations and building and being the ceos and the founders and so maybe from an evolutionary perspective men have just the dynamic has been like men go to work that's very real you know maybe we got rid of the guilt generations ago i don't know perhaps i also think there's one distinction i'm curious if you agree with me or not and i don't say this in a way that men don't care that's not what i mean men do care and i adore and cherish my boys my husband I think men are, you know, there's nothing negative in this statement.
29:56I believe that women are so deeply nurturing and caring and thoughtful inherently that when we care so much at work, we can't just like leave it at the door. When we care so much at home, we can't just like leave it at home. I just think we are deeply, deeply caring. Sensitive. Sensitive. Yeah. And I don't mean that in a women are sensitive and men are not. I just think there is this inherent nature to care and to put our everything into what we do. Men do the same. But for me, it's just every mom I know. And every father I know, like they all love their children equally. There's no distinction.
30:37Like, I believe that you two both fundamentally love your children the same. there is something about a mom that just feels this need to be present and it's like this energetic presence that is different it's just a hundred percent different we take our kids on walks all the time and sometimes lauren will start the walk without me and she'll be like meet me in the neighborhood and i'll go and when i'm not there it's different when i'm there they behave different like there's there's an energy that children react i'm sure you see this with your husband. I don't know how to explain it, but I think children recognize that energy.
31:13This episode is brought to you by BetterHelp. Tax season is upon us, and here's the thing. Financial stress can affect us more than we know. I used to personally stress about finances all the time. I've talked about it on this podcast for years. Financial stress affects far more than our bank accounts. It can take a serious toll on mental health and relationships, with 88 % of Americans feeling some form of financial stress at the start of 2026. Money worries often bring anxiety, sleep disruption, and even depression and are one of the leading sources of conflict for couples. I actually read at one point that money is one of the leading causes for divorce.
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36:41It's care that helps you move forward instead of staying stuck. So feeling like yourself again doesn't feel so far away. It's time you get the support that actually reflects your needs. Start your free intake at ForHers.com. That's F-O-R-H-E-R-S.com. ForHers.com. With how hard you've worked and how intense you've worked in having children, what have you done that has helped you balance that out? And I don't want to even use the word balance because I don't think, like, there's not a lot of balance, but what has helped and alleviated? Icy Bumble is one of my children. That's a good way to look at it.
37:17And that's really helped me because if I treat Bumble as this like obligation or this stress or this like thing that I'm sacrificing for my babies, I'm going to hate it and I'm going to stop doing it. And that's not really what I want. I love my job. I love my career. I thrive helping build products that can change people's lives. I just treat Bumble like one of my children. And okay, I'm with this child right now. And now I'm with that child. And I just, I love, I love what Bumble stands for in the world. And I'm also a deeply purpose-driven human. I think what you do in the world changes things.
38:02It really impacts people for the better. And so when you can see that there's selflessness also in what you're doing and you're not just plugging away in a way that you hate or you feel unfulfilled, I think it can change the game. And so I always tell my mom friends this, like I have equal amount of working mother friends as I do non every mother's working. Let's be clear. I have equal amount of moms with two careers, which is one raising their children and one, you know, working, doing something else. And ones that just choose to exclusively raise their children, which I think both are excellent choices but the ones that hate their they're like their job i'm like you need to stop like don't sacrifice unless you love it switch it do something different i'm not saying quit and give up on a career but you need to find a career you love and i think this is the beauty of having children it makes you more intentional i think when you have kids time starts mattering in a way that it didn't matter before and you stop doing the like i'll stick it out for another year or i'll see how i feel in two years.
39:07Or I'll get a drink with you even though I don't know you that well. Yeah or like this does nothing to enhance the world myself my family or the world like or my life like I'm gonna say no. If I don't have I always say like I have capacity for a certain amount right now and my kids fill a huge buck of that and my business fills some and my husband and like you have a little bit of capacity left and you have to figure out where you want to deploy that and that's the season that I'm in. And some friends don't understand that and they fall off. They don't understand how, and some of them don't have kids.
39:39They don't understand having three kids under six. And I empathize with that, but you only have a little bit of capacity left and you have to be strategic with where you allocate that. So true. Emma Greed came on and gave us some good advice and she was basically talking about this and around guilt. And the way she describes it is she loves her work and loves what she does. And when she talks to her children, she says, like I love that I get to go and she said it changed the way the kids view because before it was like oh I got to go to work and it's this thing and to your point if you hate it then your kids look at like why are you going to do something you hate these you're choosing something you hate over me right but if they're like hey I love it and it's the thing I get to go do and I'm passionate about the kids like oh great go have fun Emma's incredible by the way I mean she definitely has more hours in the day than I do I don't I mean I don't know how she does it all she's amazing but I agree and you know I love that you grew up with a mother that that was working and i think for me i'm very proud that i can talk to my children about what i do and how i contribute to the world outside of out of outside of their lives but you know it's like every different strokes for different folks i judge no one it's just this is where i am now but remember i took a i stepped away from ceo i hired a ceo i want you to talk about that before before that i just want to tell you though real quick like if it means something like for your boys, I think later in life, they will appreciate what you do and it'll change their dynamic with strong women.
41:05I'll speak more specifically. A lot of men, and I could say this because I'm a man, a lot of men get really threatened by strong women, big personalities and strong viewpoints. Some men get even more threatened by women that may be the breadwinners or make a big living. I think for your boys, they're not going to experience that dynamic and they're going to be okay. Right. Because like the reality is a lot of young men are going to enter the workforce. And if you can just look at the data, a lot of women are doing better financially and are starting to do more. And a lot of guys are struggling with that.
41:40I think it's actually part of like some of the imbalance in the dating world, which you probably know more about. Oh, for sure. For your boys, like I think the example will be good. And later as they get around more women that are of strong account like they'll be more comfortable with it no absolutely and i'm fortunate that i married someone with that mindset so it's actually kind of a crazy story so in college my mentor was this woman who was my professor she was the most badass woman i had ever met in my life like i i was both scared of her and in awe of her and just enamored by her and she just took you know no crap from anyone.
42:18She was strong. She was self-assured. She was confident. She was brilliant. She was amazing. And I had this insane phobia of public speaking. Like I would never in my life have been able to do this. And one day, all of a sudden, it turns out that her class is judged on the ability to present in front of the class. That's how you get your grade. So I went and got a doctor's note obviously and i was like no like i can't i'm too scared like i have a phobia i have a clinical reason not to she ripped it up and she was like oh girlfriend no no you're gonna do this you're gonna be fine fast forward turns out she's now my mother-in-law no way yep so So years later, I meet her son, who's been raised by this unbelievable woman.
43:10And he invites me to dinner, to a group dinner. I walk in. She's across the table. I look at him. I go, why is Professor Hurd here? I go, Professor, that's my mom. And she goes, Whitney Wolf with the good eyebrows. And I was like, oh, my God. But what is happening right now? So that is the grandmother to my babies. Oh, my God. That gave me chills. Yeah, she's like the most powerful, badass, cool. Did you pass the class? Yeah, but Michael. So my mother in law is a gay woman. And so Michael always teases me that she gave every blonde an A. And I was like, you know what? I deserve that. had good eyebrows she did say i had good eyebrows so no but she said i deserved it i deserved and deserved the age so she's amazing she's maybe the coolest person i've ever met in my life and i just you know to have such a force of nature like that in my life is this is this person that's now the grandmother to my children is such a gift and i had no idea she even had a son so it was kind of amazing but to your point like he was raised by that so he respects me he respects strong women The more powerful I become, the more he he admires me.
44:24And that was never the case I ever saw with men prior. Like any sense of power or any sense of strength was such a. Like a threat to them. And obviously it's you know, it's not that's not that's not great. I would go as far to say it's a turnoff. Yes. I remember before Michael, I never got approached by anyone. We both have Michaels, by the way. We both have Michaels. Well, I think what the turnoff is for anyone, this is men and women in any dynamic, is insecurity. Yeah. We are inherently, anybody is turned off by insecurity. But here's the thing that's funny is I'm intense and I'm strong and I love to come in to my office and lay it down.
45:07but at home I'm soft and feminine and a homemaker and I love being a wife and like I'm very like very in my feminine so I think you can have both it doesn't have to be like one or the other I could not agree more I'm the same way I know I can tell with your Santa Barbara house I'm like super cozy mommy mode at home it's gorgeous where did I see that maybe Arc Digest we just sold it where did I see that though you've seen it because somebody else bought it and it's on the internet now so yeah i saw it yeah okay yeah probably okay it's a beautiful it was such a special place where you're going through every detail is that like are we like doing the base boards and like oh no not there that was a like a super vintage hacienda from like the 1800s it was extraordinary super spiritual it was a chapter okay it was a chapter we chose there we just we we chose you know i married a texan and there just we needed to choose where to anchor and we chose that that was not our base.
46:01I love it there. I love my friends there. I met the most yummy, amazing humans that will be like lifelong people. But it was a chapter. It was a season. And I think life, you know, we have these little seasons. Was your husband going nuts over there? No, he was actually having a lot of fun. You mentioned your morning routine when you were grinding, which is you're waking up at 3 a.m., you're breastfeeding, you're staring at the monitor, et cetera, et cetera. What does your morning now look like when you feel anchored, when you're tuning into your soul and not your ego now? So I really, really, really try.
46:35I've fallen off the wagon a little bit. Not to lie. You know, obviously, we all go through these ups and downs. When I'm in my best routine, I am waking up at 5.30, saying my morning mantras, prayers, my meditation. I really like to start the day by and not like in a you know religious capacity but like dear universe and then I pray for others like the first thing I do is like pray for the people I know that are going through something hard you know if someone's struggling with something with health or someone's in it I just wake up and just really say prayers for people to heal and I just wish well on people it's the first thing I do in the morning.
47:23It's a great way to wake up. And I just feel like it just gives this energy to the day that is like genuinely rooted in positive intention. And then I pray for the protection of my loved ones and I give thanks to the universe. Like just thank you, thank you, thank you, thank you, thank you for every little thing I have. And so I just say these silent kind of mantras and prayers in my head and try to be still. And if I'm really good, I'll do TM. Bob Roth will be mad at me because I was in such a rhythm where I was doing it twice a day every day. And I was like on another planet of tapped in, but I have fallen off the wagon there a little.
48:01And then, you know, I have a brand new baby. So I like to get up and go like smush her face. She's so delicious. And then it's like the day goes, but I'm, I'm kind of like you when I get into my routine, I'm like obsessed with the sauna, obsessed with the red light. Have you ever tried the immortal bed? No. Is that the one that's got the like, it's like not it's a glass and it like sits yeah yeah it looks like it's gonna mash yeah yeah they have it in aspen i just go use it at the place i know what you're talking about it's got the sound yeah it's cool so like i'm doing all these things i ordered your thing that you promoted the shift wave thing like i'm trying to do all this i have the power plate you know that shaky thing i don't know if that works she's in do all the skin stuff you should see me i'm listening to affirmations on the plate brushing my teeth doing posture exercise looking outside trying to get you because that's what you have to do as a mom.
48:48Laura's the final boss of like the morning routines on Instagram. Guys, I might be the mom boss. The one who's doing it. I know. This is you, mom boss. I think I might be the mom boss of this. Honestly, I try. I get 40 things done at once. I love that about you. Yeah, like I will have, my husband always teases because and I learned about him through one of my dear friends, Sarah Blakely, who if you haven't had her on, you've got her husband on, but not her yet, but I'd love to have Sarah. Sarah, come on the show. Sarah's spectacular. That's another person. Oh my God, there's three people you've recommended.
49:14She turned me on to Wayne Dyer, who I'm now like obsessed with. You and I are on the same frequency. Are you doing Wayne Dyer too? That is so weird. It's really, yeah. Oh, I'm like all about Wayne Dyer. That's like a very like niche vintage. It's very vintage niche woo-woo. You know what? You got to be careful because listen, you're a public CEO. That's fine. And this show, sometimes they'll come in and say, this show is getting a little woo-woo. I am woo-woo. Don't you forget it. You know what? My woo-woo made it all happen. That energy is why things move in the direction they move with me. Are you listening to his lecture or his book?
49:48Anything Wayne Dyer, I've listened to it. That is so weird. Sarah Blakely got me turned on to it. And look what she's built. She's the queen of entrepreneurship. You know which one I'm listening to right now if anyone wants to start? Turn on a little more Wayne Dyer, okay? I do every morning. Are you not listening? It's a joke. I love it. Oh, because you hear it. Excuses be gone. That's the one I'm on right now. That's a good one. But the one before was the power lecture maybe. He is so good. I love him. Woo. I mean, I don't know anything about him because I think he like predates us a little bit.
50:16But whatever I do know is just what I've listened to. And I think he's amazing. I'm assuming you've listened to Louise Hay. Yeah. Love Louise Hay. Got super deep on the telepathy tapes. I haven't heard about that. What's that? Oh, my God. Oh, my God. What is happening here? Okay. Okay. Start them immediately. Like, like run. Okay. And then you need to have Kai Dickens on your show. Who's that? She did the telepathy. Okay. just you and i are gonna booboo for an hour but then the funny thing about me yeah yeah i'll do it that's perfect the funny thing though is like i can go all down this rabbit hole like you want to go near-death experiences i've read 100 books on it but then you want near-death experience i don't know i got fascinated with it and then if you want to talk business i've read every i mean i actually was never a big business book reader which ones do you think are worth reading because like here's the thing i think same as you i like i'm just kind of like i kind of stopped reading them yeah because they kind of be they all say the same thing in a different format and i'm also like i don't want to be you as a leader like i don't want to be you like i want to be me i just need tools to be a better version of me which do you like well i think there's some iconic ones that like everyone should read my mind is blanking right now on my favorite one but like there's a couple just basics that everyone should read like made in america sam walton great book everyone should read that's really more of a biography though right but in my mind it understanding the human and the way someone moves through the world that's my version of a business book like i have zero interest in reading like how to scale your business from a to z like i'm just like i i'm good yeah i'm like i'm good i know how to scale so you're good i'm i'm good we got you you could write all the books together no but but like that's just not I'm good.
52:05I know how to scale. So you'll go down rabbit holes when it comes to reading. Oh yeah. I'll go down like physics, rabbit holes, philosophy, rabbit holes, like went full obsessed on philosophy. Are you reading Wayne or are you listening to Wayne? Oh, I like to listen to him. I like his voice. Yes. Let me ask you this. Oh my God. That's so weird. This is a little bit of a gear shift. When you have the success that you've had and the headlines that you get how are you then after that able to decipher who's coming around you for the right reasons and who's looking for an opportunity i don't hang out with anybody what about your mom friends okay all my best friends i've either known okay my best best friends i've either known since my dearest friend in the world is my best friend from summer camp when we're 11 amazing okay so she's my number one she actually has an incredible jewelry brand And she's her name is Jesse Lazowski, Marlo Laz.
53:05If you haven't seen her stuff, it's to die for. She's so amazing. She's incredible. And then, you know, my other best girlfriends are like just true blue mom friends or my best college girlfriends I hang out with. I have like a pack of 10 people that are my ride or dies. And then I just have like wholesome, cozy family friends that like my husband and I are friends with the mom and the dad and we're friends with the kids. I kind of keep to myself. Do you think it's harder? to make good new friends because of the profile or do you think no i'm super not like that like i don't really care if someone wants to be friends with me because of bumble and they're cool and funny i'm like god bless like well let's go like i mean as long as they're fun like i'm in that stage of life where i'm like if your vibe is hilarious cool connected fun like use me if you want to like listen to wain dyer must listen to wain dyer but i'm not i'm just not like that i'm like pretty chill i'm not really guarded i i don't really think i'm anything special if that makes sense like i have a lot of friends that have started businesses and they like roll with security and they like super like important like sunglasses in a lot of places and i'm like i'll just roll through the pharmacy or the grocery store i'm like no one knows who i am no one gets a shit like not one person cares about me that people don't come up to you all the time they they do but not Not in like the way you would expect.
54:31They come up to me and they're like, this is my bumble baby. That's cool. And I'm like, I love you. That is so cool. You know what I'm hearing throughout this interview is you've really mastered the science of achievement and the art of fulfillment. Because with the art of fulfillment, you get helping people fall in love, which what's better than that? And you're a bumble baby. I mean, that's very fulfilling. But you also have the science of achievement with your career. It's so fruitful. you've really got them both i never thought about it that way but i think you do too i i do feel that i have that because the podcast is to me is fulfillment and my product line is yeah i think like it's a little different it's amazing my company and by the way you've changed my life with the mouth tape so let's just put it out there well we're that's you hear that yep no no and i and the eyebrow personally the most excited and fired up is like when people will come up and say some area of their life was changed for the better based on something they saw or heard.
55:27But I'm going to say it's cool that Whitney has a bumble baby. You know what? I will tell you the thing that does keep me going because let's just be real, like work gets worky. It gets worky sometimes. It's the success stories. It's the people that tell me, I mean, you can't even imagine the stories I've heard. It's the stories of people who have come back from grief, met the loves of their lives, have multiple kids, never thought they would ever meet anyone. Now they're thriving. Crazy story, actually. When I had Bobby, my first son, here in Austin, delivered him in Austin, I got super, super scary postpartum preeclampsia.
56:07Ended up back in the hospital. And they were like, touch and go. God knows what's going to happen. It was quite scary. And this nurse came into my room and she kind of felt like an angel, but she was real I've confirmed and she told me that she and by the way if anyone can find this nurse I want to speak to her so if anybody can locate this person please bring her my way but she told me that she had to break HIPAA and come talk to me because she heard them talking about me at the nurse's station bumble girl I probably sent like cookies or something you know like I was always doing something for the nurse station she said I had to come talk to you because And she grabbed my hand.
56:44She goes, I was in an abusive marriage for decades and I read about you and I read about Bumble and I read about why you started Bumble. And so I got the courage to leave my husband. And when I got back on my own two feet and felt strength again, I downloaded Bumble and I have never in my life met anyone with his name before. and I had to come talk to you because he's my fiance now and he's the love of my life. And when you go back to the hospital with a motherhood, like a newborn, like a mother-related illness, they actually take you back to labor and delivery. They don't put you in normal ER or ICU.
57:21They take you to labor and delivery and monitor you there for infection reduction, all that. So I was back in labor and delivery and you remember having your babies, they write mommy's name and baby's name out on the door. and she said his name is Bobby Lee and that's my son's name because we named him after my husband's grandfather so I was like okay if that's not a testament to keep going and just like like you just got to keep on going when work gets hard that's a sign that's a sign read the book signs I cannot wait to read that is a huge sign yep speaking of Bumble I think we'd be remiss what is going on from your perspective reading the data running a dating company what is going on in the dating world a lot of you if you read the headlines there's a lot of doom and gloom a lot of people saying they're giving up younger people not getting into intimate relationships getting a little too swipey swipe i mentioned on a show that people are concerned about people procreating is like are not having as many babies and that society is going to be crumbled because we're not procreating and like what are you seeing and what is the data show from your perspective The demand is 100 % still there.
58:31People want love and connection. That has not left the building. It just has not. I think the way in which they're able to find love and connection is not serving them in a way that it used to. I think the swipe has, and I admit to this, I'm super self-aware and we're reinventing ourselves and we're building new features and functionalities. I think this like mass availability of mass people at all times at the tip of your fingers, it has burnt people out. And it has gone from being what it was meant to be, a dating app, which would insinuate what? Gets you on good dates, right? And then if the date goes well, hopefully that turns into a relationship or something fruitful.
59:15Right now we're calling ourselves the love company because Love doesn't have to be marriage and babies, but we want to put more love into the world and we want to bring people together face to face in the real world. And so what we are doing right now is to to meet the demand of people wanting to meet. They're desperate to meet. They're doing anything. I mean, they're literally setting up these little clubs in their area and trying to meet people through anything like they're willing to go back to church when they're not even religious because they want to meet people. That is the craving of the fabric of society right now.
59:47It's like people want to meet people, but they don't know how because of a few things. Thing one, social media has completely desensitized everyone and disconnected us. We are living through these like alternate realities of what's real. Dating apps probably have played a role in this too because we were meant to be a dating app, but it turned into just this like swipe, swipe app where like you were just swiped into the abyss, right? Or maybe you got all these matches and they just never went anywhere. These dead end chats and ghosting and all of this heavy like rejection layered with judgment.
1:00:23And it just kind of taxed people. And so I see it as my duty. And this is part of why I am back is I'm a problem solver. And I'm certainly not going to leave the industry in the state that it's in right now, which is not in a bad place. It's just in a moment. Where it needs evolution. It does. Because it's not bad. It's not broken. It's not dead. I mean, I think Wall Street and the media are being super overreactive and way more pessimistic than they need to be. Partly, that's kind of the role they play in the world. So where I think things go from here is I think we're at the most interesting intersection I have personally ever arrived at in my career, which is where AI can just supercharge human connection.
1:01:08So we are absolutely going to transform the way people meet. We are leaning into bringing people together through groups, through events, through in the real world. So my big vision for Bumble is in five years from now, every single person can meet someone through Bumble, not on Bumble. Maybe that's at a Bumble event. Maybe that's in a group. Maybe that's through a group date that you went on. A girlfriend of mine was telling me last night, she's dating someone right now that she met on Bumble. And I was like, oh my God, like, where'd you meet and where'd you match? She goes, well, I didn't. She said, I matched with this friend and I went on a date with his friend and his friend brought him.
1:01:47But we clicked. Me and my match didn't click. And my match realized that me and the friend clicked and was like, you two have something going on here. Now they're dating. So I believe that success in numbers is the next frontier. And so we're really focused on building capabilities that are AI powered. so it will be like as seamless and as efficient and as non-exhaustive as possible to get you on our products bff which is doing very well with gen z in particular and bumble date to then get you offline to a safe meetup as quickly as possible we just want to bring people together in the real world and tell me what is more powerful in this era of ai where we are really replacing everything and automating everything than human connection it's funny like we're doing and carson knows this as a company like this is a digital company we produce a lot of digital content but we're doing we're this year we're doing the first one in may and we'll do another one later we're not announced really yet but we're bringing people off line or like offline together because i think it's so important the company's like why doesn't your media partner with Bumble.
1:02:58Yeah, let's do it together. Yes, you should do something. But to your point, I see what's happening here and I'm like, why? Every time we do these events and I see everyone there and there's a happy hour and they're talking and they're connecting, the digital content should be a reinforcement and a tool to help you interact in the real world. Amen, my friend. Right? Not like, you shouldn't live in a bubble online. No. They weren't designed that way. You know, I got a lot of, and I'm sure you dealt with this too, when COVID happened, everybody went remote and slowly, but surely I've been kind of enforcing and making people get back in person.
1:03:32And like, listen, people kick and scream about that. I want the flexibility. It's like, no, I want people to connect in life with each other. That's why you end up caring about something. That's why you end up caring about people, like staring at a screen. Remember when we were doing those happy hours on the screen, on the Zoom? Horrible. So one of the most depressing times of my life is sitting there having a whiskey, looking at a bunch of screen. I won't get on a video Zoom. Everyone gets so mad at me. I get text messages say get on video zoom i won't do it i'm not gonna stare at a screen the zoom happy hour i don't want to do it either one of the most depressing times in human history we're all sitting alone in your house drinking looking at each other on the i completely agree um i think like reminding people that like hey we're designed for connection and to be around each other right like and you can use a tool better together we are better together it's genius though to use ai as the tool that it is to then get the connection, which is the meat of what is needed.
1:04:26So let's talk about the other reasons you decided to come back. You left, you stepped down as CEO, you brought in another CEO. Yeah. And was it you wanted to - I mean, do you want the real reason? Were you sitting around wondering - You're not going to believe the real reason though. I might. It's a little woo-woo. Yeah, it's true. No one knows this story. This is the show to do it on. Go ahead. Okay, you want the real reason I came back? What's the story? Okay, so here's the real deal. I was very happy and I did not want to be a ceo again. I was loving I was living la vida loca. Okay, I was having a great time.
1:04:57However, I am I'm an entrepreneur. I don't know what to tell you. I mean listen If someone's a painter Just because they get tired doesn't mean they're like never going to paint again This is who I am. I need to build I need to solve problems. I need to create I need to put things into the world It is who I am. However, swear on my life, I had no intention of going back to Bumble. And I love, love, love the woman that was our CEO for a year. I think she's brilliant, remarkable. She, for her own reasons, like nothing bad, like nothing weird, truly, decided it was her time to go. And she was like, I'm just like, this isn't right for me right now, whatever.
1:05:44And I think she's brilliant. There was no falling out. we keep in touch I think she's lovely but I was like okay well I mean I'm not the same I don't think I can go and do this again like I don't know if I can just like go back this this isn't really what I wanted for my life right now I had kind of like had this itch to start something new I was like thinking of new companies and new products but the weirdest thing happened about a week before she let me know was I had this like crazy download, which was that my purpose on earth was basically to help people find love. So I was off trying to find other ways to do it.
1:06:25I was like, oh, well, I'll start a company for this or some company for that. Like I was thinking of all these other businesses. And I just kind of when she decided it was like the right moment for her to move on to her next thing. I felt like the universe was pulling me and just doing it for me. You started this conversation off by saying things don't happen to you. They happen for you. And I was like, this is clearly happening for me, but I wasn't convinced. So before I agreed to like really go all back in, I did what any really, really smart, sane business person does. And I I called my psychic medium.
1:07:03You got to text me that. Laura Lynn Jackson. Laura Lynn Jackson. And you know, it's funny. I have like a crazy network of brilliant business people. But before I texted them, I was like, she's my go to. I get it. So I was like, I was like, Laura Lynn, here's the deal. Like, what am I meant to do? I'm like having so much fun. I'm like starting these new companies. They're going to be billion dollar businesses and da da da da. and I'm like loving life with my husband and my kids and like, you know, doing my thing. And she goes, okay, I am getting a message from your, you know, like past one, like someone that I love that had passed.
1:07:45It's like, he's telling me to look on the back of your husband's belt. And I'm like, okay, I gotta go. Like, I'm gonna, I'm gonna call CEO. Like, I can't do this. This is getting too weird. She's like, no, like I'm being shown this like belt buckle, like a silver belt buckle with a bunch of like a like a silver like a like a scene. There's like a scene on the front of this belt buckle. And I'm like, huh? Like, oh, I actually know what she's talking about. Like a rodeo belt buckle? I'm like, oh, my God. It's my husband's like Texas rodeo belt buckle. So my husband does this like iconic like boys trip rancher, like cowboy thing.
1:08:22and whoever wins this like championship thing they put on gets this like belt buckle and I was like I think I know what she's talking about she goes okay I'm getting this persistent message you've got to go look on the back of the belt buckle the message is on the back of the but you're going to know what to do if you're going back as CEO or not I'm not going to tell you the answer go get the belt buckle and look on the back of the belt buckle and whatever is there is your answer and you will know right away and I was like okay I think I think I need to like take it down like we're gonna we're gonna like move on so I get home and I kind of forget about it and then it hits me and I'm like Michael where's your belt buckle and he's like my what I'm like where's the like the big belt buckle the silver belt buckle and he's like oh in the room I'm like go get it so he gets this belt buckle and he brings it back and it is in fact the big silver belt buckle with the texas scene on it and we turn it over and inscribed in the back of the belt buckle every single word is the man in the arena by theodore roosevelt bam oh my favorite quote it is how i've like measured my career being like just be in the arena like every day you got to get out there even if you get marred even if you're like muddied and covered in blood like at least you're not in the nosebleeds at least you're in that arena and i was like i'm going I'm back.
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1:13:05Quick break to talk about free nicotine. I love free nicotine. I have been a nicotine user for years and I've constantly dabbled in experimenting with nicotine as something that can help my brain focus, help me get shit done, and keep me on my game. Many are aware that nicotine is addictive and a chemical and you have to be very careful with it, but many are also unaware that it can be used as a tool for focus, for cognitive performance, and to potentially guard against brain-related diseases. They have three milligram pouches for somebody who's just starting with nicotine, six, nine, 12, and 15 for people that are experienced.
1:13:37And free exists for the ones that want to stay sharp when it counts. Like I said, I use it when I need to do this podcast, when I need to focus, when I really need to get stuff done, and I love it for its cognitive-enhancing benefits. It's also great because it comes in these discreet slim pouches for anywhere smoking can't and vaping won't and dip shouldn't. There's been a ton of high performers that have come on this podcast from Dave Asprey to RFK Jr. to some comedians, people who really want to feel their best and really focus when they're doing a show like this or when they want to get stuff done.
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1:14:48I wanted to update it. This ice roller for me has always been more than just a tool. It's about helping us de-puff and sculpt and calm the skin in a way that feels intentional and I wanted the ice roller to feel evolved. It's changed. You've changed. So yes the new gorgeous stunning beautiful ice roller is still going to do the same things. It reduces puffiness and redness in your face. I used it this morning before I put on my makeup. It definitely helps with the under eye bags. Of course, it helps boost circulation and radiance. I just feel like it really helps stimulate blood flow and gives me that tighter, more radiant skin.
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1:16:52That's shopskinnyconfidential.com. We prep for all these shows. Yeah. And one of the things I said to the team, I was like, I guarantee you the reason this person goes back is because they are not built to sit on the sidelines and relax. It's just not possible. Bingo. You can't build the way you have and be as productive as you've been and then one day be unproductive. And a lot of people, their ambition is to one day take a decent, relax, and that's fine and eat to each their own. But I think for someone like yourself who is a builder and a creator and you're not wired to sit like that. Actually, I think that would make you more anxious and more stressed and cause a lot of actual unhappiness in your life to just sit around.
1:17:34No, like I am meant to change things in the world that I do not like or cause people harm or stress or make improvements. Like I like to improve things. And now we get you in Austin. Oh, yeah. before you go you have to tell me how you manage your time what gets your time and attention why did you come on this show what what is worthy of your time i love you oh not you just me you too no i love you too but i okay i just really i vibe with you like i'm very let me tell you what i like about you so much here's the thing i love about you so much are you guys are you having a moment Yeah, we're having a moment.
1:18:15I love that you are multifaceted and unapologetic about it. I find that a lot of women that have found a lot of success or are really like career oriented have a hard time being vulnerable about the other components of their life. Like if they're like a strong businesswoman, like they're a strong businesswoman and that's the only side you're ever going to see. And it's like almost like just this like shell that you'll never see beyond or behind it. And that's just we're made up of a lot of parts. All of us are. We're multifaceted. And so I love that you are unapologetic about being like a nurturing, loving mom, being cozy and like like making a home and making it feel special.
1:18:57But then like being a total boss at work and like having these different sides of you. And I don't I don't personally know so, so, so many people like that. And I don't know. I just I like I like you. I I think you're really cool too and I love your show and I think you have honest open vulnerable conversations and frankly that's where I'm at in my life like I just want to be real and open and I have nothing to hide and I just think more authenticity is better for for the world I will take that coming from the world's youngest female billionaire is that the right is that the right I don't think I am now is that the right there's like all sorts of other ones I mean I'll take it I mean, listen.
1:19:39I better get some good compliments from you tonight. There's so many other younger, cooler women than me. We're going to do the intro when you're not here, and we'll list the accolades. I do want to know, though. I do have to just know, like, this is a selfish question that I would ask you off air. Is the calendar crazy? Are you a psycho? Is it color-coded? It's crazy. I just want to know. Like, I just want to know. Oh, everyone has color. Everyone has the color. Okay. And is it like, how long is the meeting? Like, are you someone who's like, get the fucking meeting in seven minutes? You know what I've started doing?
1:20:07What? Don't tell anyone. it's fine only a few people listening so you want to hack the efficiency hack so i've when i was on mat leave i just had my baby you know a few months ago by the way i did do a natural birth which was crazy yeah you got to tell us about that that was insane i mean i'm like if i ever have another kid i'm getting an epidural right when i get to the hospital i thought you were gonna say you're gonna do a natural birth again oh no one is good okay i'm glad i did it okay all of that to say when i was on mat leave I had you know I was trying really hard to at least for the first several weeks be like very present with my children but I really couldn't just like disappear clearly not I'm the CEO of the company and I'm like in the middle of building a lot of stuff and I care and I want to make it right so I would ask people to record videos for me of what they take me through a meeting, but just record it, send it to me.
1:21:05And then I would listen to it at like 2.5x. So my husband one day walked into the kitchen and there was like, and he was like, what the, what is that? I'm like, oh, I'm just, I'm hearing an update on something that they're working on. And he's like, how do you even hear that? So I've trained myself to listen to things at like the maximum speed. And so then I could get through like 15 updates and these videos were like 15 minutes long 22 minutes long 46 minutes long and I was just plowing through them and I was taking notes and like so I don't know I just make it work I will tell you something it takes a lot to get my husband interested in someone I can tell you after this episode he wants to hang out with you you know she's very interesting he's he loves interesting people he like if you weren't I would have cut the show by about 40 No, sometimes I'll look over at him and his eyes are glazing over his head.
1:21:58Are you bored? No, no. No, no. Where if I lost you? Did I lose you? I'm not bored. Okay. He puts his note cards like this. Go watch it, guys. That's a hack. No, don't worry. I'm going to give my tails away. She's very, very, very interesting. No, no, no. I mean, you said I'm multifaceted. You really, it's an octopus. I like multifaceted. My sign is a pink octopus. We'll talk about that later. Lauren knows this. I like multifaceted, strong women with big personalities. Like there's no, like I'm not shy about it. You're kind of picky with your woman friends. And that's why I'm like, it's interesting to interview you because I know the kind of girl he likes as like, as a friend.
1:22:33And you guys. Yeah. But I like, I like big person. It's funny. I just told you this morning. I was like, God, some of your friends are so surface level. To your point about Lauren, it's like, for me, like, yes, she's beautiful and all of those things. There's an attraction. She's brilliant though. What people, like what's kept me interested since the beginning in so long is it is that like we can laugh. She can do work. She can be serious. She can be nurturing. And then like she can also, you know, be self-deprecating. So like sometimes people see our band and they're like, what's going on here?
1:23:05And I think it's the people that want to always, they want to present in a certain way and they want to show like it's, you know what it is? The people that get uncomfortable with that, this kind of dynamic, it's the ones that are posting pictures of themselves skipping on the beach with a significant other and hugging under the sunset the image red flag yeah no like yeah the the image it's like all about the image
1:23:31life is messy people are messy and sometimes the the people that have it the most together also have a lot of other terrible things going on and i think we like to have that dynamic totally is that hack to do a meeting and speed it up is genius no it's it's honestly do you do it still oh it's such a good efficiency hack i didn't even i never even meant to do it it's just when i was on mat leave i couldn't do zooms all day and like i'm so sick of these zooms what i do in my it's amazing is i make carson talk at 3x speed no you don't he has to get all his thoughts on 15 seconds he has to get it all out yeah yeah yeah exactly the entire company has to speed i will tell you that this interview was worth waiting 10 years for i also think and i don't know how you do this, Michael, that this should be like the beginning.
1:24:18We're rebranding to the Bostics. This to me is like the conversations that I'm excited about having. Yeah, well, you'll come back on. You're right next door now. I'll be back. You're welcome to come back on. The only other thing I want to tell y 'all that I really think is game changing is, I don't know if you've done any of this yet, but I've taught myself how to build stuff on AI. So I'm like, I'm like a vibe coder now. What do you mean you've taught yourself how to build? So like, if I have an idea, and this is cool for you to keep in mind, if I have a concept, I used to have to sit down with my product team pitch it to them hope and pray that they understood what I was saying Then get a designer to like mock it up wireframe it Okay, that would take six weeks and then we'd have to put it through like this that this at that And I could say all the good ideas went to die It was like a dungeon of good idea death and so now I just tell my Little digital technical friend which platform are you using?
1:25:09I like claude. Okay, you like claude. I like claude I like Claude Code. I've been playing on Perplexity Computer a little bit. Have you tried that? I've tried Claude. I've not tried Perplexity yet. Okay, so Claude's my bud. And I basically had Claude, I said, turn into my technical co-founder in life and just pretend you're my technical co-founder. So your job is to bring my visions to life, but make them smarter, better, pressure test them against these investors and these mines and make like build like a bench like a like like go and test it against an advisory board poke holes in it bring it back to me in a better way let me review it and then i want you to design it as if johnny ive and steve jobs got together with the designers of hermes and i like give it the most absurd prompts you've ever heard you're only on chat gpt you gotta like i've been We gotta get you on quad.
1:26:08Well, I like Chachi BT. I love Chachi BT. Chachi BT is a little like, it's a little bit like pat you on the back. Everything you're doing is right. You know? Well, I told it not to do that. Yeah, you have to go. I went into settings. I told it not to do it too, Michael. I was like, be mean to me. I'm all, I'm all, enough about me. What do you think about me? Yeah. What's up anymore? It's all fucked up. It's so brainwashed. Okay, so I'm gonna go, I'm gonna, maybe I'll get into vibe coding. You need to, okay, you need to start vibe coding and we'll show each other our vibe code ideas because if you have like a concept so i've had like a few ideas that i really want to build so i'll build them i'll make mock-ups and then i started a thread at bumble last week which is like bumble build ideas or something i can't remember what we called it and i've asked the whole company to do it so i'm like if you have an idea just vibe code it and maybe we'll build it for real people are very concerned about jobs obviously what do you what's the seeing from a personnel perspective are you thinking ai's especially in i guess uh you know with tech are you thinking this is going to replace a lot of people or is it going to it will replace people that don't know how to operate drive command and control ai if you don't know how to be the boss of ai and direct ai and control ai and build and scale agents and mobilize the agents and run it like an agents if you can't run a team of agents you probably won't be able to run a team at the best companies in a year from now that's interesting so you have to be able to command yeah that's interesting well i did this and you can go practice that but here's the thing anyone can do it you know like i think people are so scared about this but you know at one point we were like technology always changes and always involves and i mean at one point we were literally plowing fields with horses in our hands.
1:27:53And we don't do that anymore. And so, right. Like, I think this idea, like, of course, it will 100 % displace and replace people that do not evolve with the times. But the whole idea is that you evolve. And if you're doing something that AI can do much faster, more efficiently, easier without the cost, like, yeah, you should probably start figuring out like how to evolve. Absolutely. You shouldn't just sit there and be like, I hope it doesn't happen. It's going to happen. And I think it makes you more creative if you know how to lean into it. in person is going to be even more important in a more digital world where this with all this like people are going to crave in my opinion you cannot replace human connection you cannot as much as even that and this is too much information they're like lauren's like what happens if the sex robot comes like i don't know if i want to be sitting with a sex robot all the time are you gonna fuck a sex robot well do you consider it cheating yes are you kidding do you even have to ask that then no.
1:28:45Okay. Oh my God. If I walk in and you're fucking a sex robot, I know. Well, listen, but at one point, these robots. I'm good. But here's what I'm saying. Even if the robot, even if the robot is the most attractive robot ever, what's going to happen is at some point, deep down, you're going to sit there and be like, I am hooking up with a robot. No, humans were made for each other. But you're going to have to look yourself in the mirror. I'm really into grounding. And so I don't feel like a fake penis would do it for me. I like to ground with the frequency. No, but you know, we had Gary Vee's a friend and he was on it.
1:29:16He's like, people will be, he thinks that people will marry AI bots, robots in the future. I think that the most valuable thing five years from now is human to human connection. Agreed. I agree. Which is why I think I'm in the best business. And I think y 'all are in really good business too. I would agree with that. Bumble is partnering with leading happiness expert who has been on the show, author and professor Arthur Brooks. We've been on the show. We love Arthur. That's what I just said. and so how do everyone sign up for Bumble BFF and Bumble and where can they find you to say hi find me to say hi maybe they want to oh I'm starting a group on Bumble BFF today actually that's cute yes you should start one too wait so what do I do okay so I'll show you how but I'm going to start a group where I'm just going to like chat with any women that want to join my group and ask me direct questions or kind of get mentored or anything like that and then I want to learn from them too.
1:30:08I want to know, like, tell me everything going on. So, but Arthur Brooks is incredible. He understands connection better than anybody out there. Women want to be desired, guys. Yeah. And you know what I love about him is he just genuinely wants to help people find happiness. And I believe that the way you find happiness, according to him, is right. Like, you need to have a connection with yourself with a higher power and with each other and if you can do that you're going to have a fulfilling life agreed how can people sign up for bumble everyone that is single i don't care if you're 18 or 80 you should get on bumble we're also rolling out a brand new bumble like overhauled meticulous redesign this summer so stay tuned so many new features are coming i am going to make this the dating app that women have been waiting for i am going to fix women's dating problems.
1:31:04Again. Again and again and again and again. Like, I'm going to keep going and then just download BFF. You can find girlfriends in your area, groups to go do things. There's like groups for everything under the sun from book clubs to makeup to anything you can imagine. You don't need to be lonely. Wherever you are, wherever you're listening from, like BFF is there for finding your people platonically and Bumble is there to find your love. We need a Whitney book club on Bumble BFF. Let's do it. Let's do a woo-woo club. You and I will start one. I'm in.
From the publisher
#959: Join us as we sit down with Whitney Wolfe Herd – Founder & CEO, Bumble Inc., a women-first relationship platform committed to fostering healthy relationships across dating, friendship, and community. Whitney launched Bumble to challenge outdated norms in dating and empower women to make the first move, making history as the youngest woman to take a company public in the US. In this episode, Whitney pulls back the curtain on what it really takes to build a category-defining company – from the relentless hustle and high-stakes pressure to navigating entrepreneurial burnout and redefining success on her own terms. She shares the wellness rituals that keep her grounded, how motherhood transformed her leadership, and what it really takes to build something impactful. Plus, she dives into the future of modern dating – and how Bumble is leveraging AI to create more intentional and meaningful human connections.
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