The Business of Creators cover art
Podcast · 29 episodes

The Business of Creators, page 2

by Ian Shepherd · English

The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.

All episodes, page 2

Short-form social is becoming the new TV! With Zach Blume from Portal AZach Blume (Portal A) argues that short-form social and YouTube are evolving into “TV,” enabling premium, elevated branded entertainment—not just shaky-phone content.8 Aug 2025 · 28 min · 12 chapters
Why Most Creator Brands Fail (And How to Fix It) with Aaron Day of Amaze | CREATOR COMMERCE S1E10Why most creator brands fail, and practical fixes for launching and selling products faster in 2025 using audience data, promotion, and integrated commerce.4 Aug 2025 · 28 min · 11 chapters
How Pietra Is Enabling Solo Entrepreneurs to Build $100M Brands with AI | CREATOR COMMERCE S1E9Pietra’s new launch of AI assistants/agents for e-commerce that aim to let solo entrepreneurs run 80–90% of their brand operations.26 Jul 2025 · 29 min · 13 chapters
You Won’t Believe What Happens Inside CrunchLabs - with President Jim Lee | CREATOR COMMERCE S1E8Behind-the-scenes of Crunch Labs, Mark Rober’s STEM brand, including how products are developed, launched, tested, and scaled; plus the company’s mission-driven success metrics and future education…14 Jul 2025 · 27 min · 11 chapters
The Secret Behind 1UP Candy’s Explosive Success (And FaZe Rug’s Role) | CREATOR COMMERCE S1E7How 1UP Candy built an “authentic Gen Z/Gen Alpha” non-chocolate candy brand, partnered with FaZe Rug as a co-founder, and scaled into major retail (Walmart, Circle K) using creator-led marketing…3 Jul 2025 · 29 min · 16 chapters