Gene Simmons: Your Persona Determines Your Success

0:00I have a brand new book called Make Money Easy. and if you're looking to create more financial freedom in your life, you want abundance in your life and you want to stop making money hard in your life, but you wanna make it easier, you wanna make it flow, you wanna feel abundant, then make sure to go to makemoneyeasybook.com right now and get yourself a copy. I really think this is gonna help you transform your relationship with money this moment moving forward. We have some big guests and content coming up. Make sure you're following and stay tuned to this episode of The Daily Motivation Show.

0:38Hi, my name is Lewis Howes and welcome to The Daily Motivation Show.

0:50Where do you think you'd be if you guys didn't put makeup on that first day? You mean if I wasn't in a band or would Kiss have done as well without the makeup? Without the makeup. Like if you guys didn't go to that store and say, hey, let's start putting a makeup on, where do you think the band would be if you never did it like that? You just said, we're going to go out there and play and wear cool jeans and look like rock stars, but not put on the makeup or the... Yeah, jeans is so boring.

1:21if I'd have to say not as big you could ask the Beatles what would you have gotten as far with the same songs and everything if you didn't have the matching haircuts

1:40it's always pieces of the puzzle that somehow fit that make the whole bigger than the sum of its parts which are fancy words that says all of it helps. It did, yeah. And if you take like a house of cards, if you take any one of those, it's just one card, maybe all of it comes down. Interesting. It's so interesting to think about. I get paid a lot of money for this kind of stuff. Yeah, that's fascinating. I'm kind of a big deal. I know, I know you are. Now, when did you, was there ever a moment in your career where you said early on where you said, I'm actually going to use that this is working.

2:21You know, wearing the makeup, putting on the outfits in this way, it's working. I'm going to make it a character. I'm going to make it an alter ego. I was always aware that character was not the right thing. It's persona. Persona, not alter ego. Alter ego. And by the way, I know people get so upset when I keep bringing up the Jew stuff. But the idea of the alter ego was created by them also. Okay. All the superheroes, Superman, yes, Batman, the Hulk, fantastic, were all created by Jews who dress British, think Yiddish. The idea of the weak man and the secret Superman. Der Übermensch. Well, that's Nietzsche.

3:07And all created by disenfranchised people who never felt powerful. so the superhero was created by those guys who were never lifting weights, couldn't dribble a basketball, but they owned the teams. Yeah, or they built the IP or whatever it might be, yeah. So did you think about building the persona or the alter ego as you were developing the band then? No, it happened very quickly and you react to market. The smart people react to the market and immediately we didn't think about it but fans started to make homegrown t-shirts oh they want t-shirt let's make t-shirts and they wanted oh we were aware that if you were a I don't know a Joe Cocker fan or somebody you didn't necessarily want to look like Joe Cocker and chose a fantastic artist.

4:06It was music. And somehow we didn't plan it. We want to be unique and all that's true, but we didn't quite understand the cultural significance of the idea that you may not be able to be in KISS, but you can feel like it. how many how many more tennis rackets did we sell because people bought those and put on Kiss makeup and pretended when they were 13 that they were in a band because just as soon as you and I'll show you photos of Lenny Kravitz when he was 13 like all down the line these people going what he was kicked out of school for at 13 coming to school dressed like that that's interesting but you wouldn't be kicked out of school for coming to school dressed like George Harrison.

5:00Right, right. Yeah. But that's not cool. No, it is cool, but it doesn't...

5:08It doesn't get attention. There's nothing negative I can say about the Beatles, but market research. Market research is a strange thing. It makes assessments based on the way things actually are. So Mount Rushmore, you've heard of it. Could you tell me who the four faces are? I've been there. I mean... Yeah, you've been there and you still don't know. Washington, yeah. It bears noting that market research says the four Kiss faces are more well known on the entire planet than Mount Rushmore. That's great. That's great. You can go to Africa and as soon as they see one of the four faces, they say it's Kiss.

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6:45Again, have an amazing day and I'll see you tomorrow with another episode of the Daily Motivation Show.