How To Build Real Confidence Before You Feel Ready | Leila Hormozi

26 Sep 2026 · 7 min · 5 chapters

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In short

Leila Hormozi discusses building real confidence before you feel ready, arguing confidence follows action and competence rather than preceding it. She shares how she gained belief in making money through sales experience, using “act the opposite” (behave as if you’re already the person) until confidence catches up.

Key claims

confidence comes after competence is verified (e.g., making more money); losses are part of the cost of making money; focusing on not losing can limit opportunity.

Notable examples

her first personal training sale was a $1,300 package at age 21; she describes a roughly $10M bad investment that later helped contextualize future wins; she compares business hiring misses to process learning.

Guests

Leila Hormozi is the guest; host is Lewis Howes (Daily Motivation Show).

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Introductory Banter

0:00 to 0:32

The hosts engage in light conversation about personal experiences and internet service.

“I got T-Mobile 5G home internet and I'm loving it.”

Building Confidence Through Action

1:22 to 2:50

Leila Hormozi shares her journey of building confidence in making money through personal experiences and actionable steps.

“And so for me, it was very much, I didn't believe it until it occurred.”

Understanding Risk and Loss

2:50 to 4:38

Discussion on the relationship between confidence, risk, and the willingness to lose money to achieve greater gains.

“Because I think it's like, it's a skill.”

Learning from Financial Mistakes

4:38 to 5:47

Exploring the importance of learning from financial decisions and understanding that not every outcome will be positive.

“And so I actually think if I lose money now, like I'll give you an example.”

Learning from Financial Mistakes

5:55 to 6:11

Exploring the importance of learning from financial decisions and understanding that not every outcome will be positive.

“I have a brand new book called Make Money Easy.”
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Transcript

Automatic transcript. May contain errors.

0:00How's the new place? Get your Wi-Fi figured out? I got T-Mobile 5G home internet and I'm loving it. It's the fastest 5G home internet. My old provider was so slow. Mine is slow. And only 35 bucks a month. Do I need to try this? Try it for 15 days. Love it or get your money back. I love it already. There are over 250 reasons to join T-Mobile. Find yours and check availability at T-Mobile.com slash home internet. that this is according to oculus b test intelligence data second half of 2025 all rights reserved for d money back guarantee within 30 days of cancellation hi my name is lewis house and welcome to the daily motivation show

0:41i didn't believe that i was capable of making money really no what shifted for you to believe you were capable of making money i made money i i'm not kidding so like i until i i'm actually for me it started with sales which was like until i made a sale myself like my first part is this personal training sale i made a personal training sale and it was a 1300 package and i was like i'm 21 and i just like i just got 1300 from words that came out of my mouth to somebody and I was like oh my god and then I was like I don't I don't need to worry about money again I know how to make money and it was such an empowering feeling but I think that continued at each level right and so it's like okay I know how to make$1 ,300 do I know how to make$20 ,000 do I know how to make$50 ,000 do I know and so at each time I didn't believe that I was able to until I did but I think that I took the action there's a there's a term that I think Stephen Hayes point which is like acting the opposite it's like if you want to be the opposite of what you are today act the opposite first right and so I have just continued to use that time time again which is like if I want to be something I don't need to believe that I am first and I don't need to think it uh because that I have a very hard time doing but I can act as though I am the thing and then work my way into it and so you know when we first started really making a lot of money I kept feeling like when is like where's when's the like where's the like gotcha you know what I mean like I was like when's it all going away or stopping yeah I I remember thinking that was like next like okay I figured I'd do it like but now it's definitely gonna stop right like when's when am I gonna look I probably don't know how to use the money I probably don't know where to put the money I probably don't know how to you know make sure the money doesn't like disappear because I didn't understand anything about getting returns.

2:34And so for me, it was very much, I didn't believe it until it occurred. So you needed to see it in order to believe it. I needed to do it. Yeah. Do it and then see the results of doing it. Yeah. Because I think it's like, it's a skill. And so do you have confidence before you have the skill? I don't usually feel confident until I'm competent. And so until I was competent, which I verify, but like, I learned to be competent at making money. And the measuring stick is I make more money. So it's like now I'm competent. Now I see I've made more money. Confidence comes. So it's like the experience built the competence, which then led to the competence for me.

3:19And then what would shake your confidence today? Like if you lost a bunch of money or if you hired, stole money from you and then you had to fire them over and over again. or if bad things happen in business or whatever, like, would it shake your confidence or would it not affect you?

3:37I'm educated enough now to know that you have to lose money to make money. So, like, you know, it's so funny because me and Alex were talking yesterday. He's counting up every loss we've had this year. And I was like... Look at all the gains. Yeah, I'm so much like, when it comes to money, I'm like, I'm just like, that's the cost of it. the cost of making money is that you're going to lose some. So it's like, for me, it's like, if I want to make$100 million, I'm going to lose$10 million. If I want to make a billion dollars, I'm probably going to lose$50,$100 million. I don't know. Now that could be in lost opportunity.

4:10That could have been in making the wrong decision. That could be in the value of a company. But I've just seen that there's a huge correlation with how much you're willing to lose with how much you're willing to gain. Because if you're constantly saying, I don't want to lose, that's where your mind's focused. Rather than, I want to make more. I want to expand. So it's like, yes, I want to make sure that I'm not being stupid with my money, but I don't want to be so focused on not losing money that I'm not opening myself up to the opportunity to make more. And so I actually think if I lose money now, like I'll give you an example.

4:43Invested in a company two years ago. Bad, bad investment. So that was like, you know, close to$10 million just down the drain. Gone. Yeah. Light on fire. Yeah. And I'm just like, this company is not what I thought it was. I wish I did not buy it. It is a thorn in my side. Plus time, energy. Yeah. Pulling you away from other things. Yeah. And there's not much you can do once you've bought majority of a company. So it's a tough situation. And every time I'm reminded, I'm like, I don't want to think about it. Right. But I'm like, I had to pay the price of losing there to get this huge win over here.

5:17And I just look at it like that because the same decision-making principles I used to purchase that company. I also used to purchase this one and this one is crushing it. And so it's like, sometimes I think in making money, the decision-making formula that we use to make money is good, but sometimes the outcome is still not. It's just like hiring people. Sometimes you're going to miss. The process stays the same or, or maybe you learn a lesson from the process of why it didn't work and you tweak it for the next process. You upgrade the process, but the outcome is not always going to be the way you want.

5:49Exactly. Yeah.

5:55I have a brand new book called Make Money Easy. And if you're looking to create more financial freedom in your life, you want abundance in your life, and you want to stop making money hard in your life, but you want to make it easier, you want to make it flow, you want to feel abundant, then make sure to go to makemoneyeasybook.com right now and get yourself a copy. I really think this is going to help you transform your relationship with money this moment moving forward. We have some big guests and content coming up. Make sure you're following and thanks for tuning in to this episode of the Daily Motivation Show.

6:38Thank you so much for listening to today's episode of the Daily Motivation and I hope you have an amazing rest of your day. If you enjoyed this episode, make sure to click the link in the description. That will take you to the full episode of our main podcast on the School of Greatness. And if you are loving the daily motivation, please follow us over on Apple Podcasts and Spotify and leave us a review over on Apple Podcasts right now. And if you want more exclusive content and ad-free listening experience, make sure to subscribe to our Greatness Plus channel on Apple Podcasts right now. And if you want to get even more inspiration from our world-class guests and learn how to improve your life and take it to the next level, then make sure to sign up for the Greatness newsletter and get it delivered right to your inbox over at greatness.com slash newsletter.

7:28Again, have an amazing day, and I'll see you tomorrow with another episode of the Daily Motivation Show.

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From the publisher

Leave an Amazon Rating or Review for my New York Times Bestselling book, Make Money Easy!

Check out the full episode: https://greatness.lnk.to/1735DM

Leila Hormozi didn't believe she could make money. Not doubted. Flatly did not believe it.

Then at 21 she closed a $1,300 personal training package. Words out of her mouth, money in her hand. She thought: I never have to worry again.

That belief had to be re-earned at every level. $1,300, then $20,000, then $50,000. Each time she assumed she couldn't until she had.

Her rule, borrowed from Steven Hayes: act the opposite first. Don't wait to feel like the thing. Behave like it and work your way in.

Hormozi says confidence never comes before competence. Experience builds the skill, the skill builds the belief.

She bought a company two years back. Close to $10 million, lit on fire. She holds the majority, so walking away isn't an option.

Same decision-making formula bought another company that's crushing it. Bad outcome, good process. She keeps the process.

Her math: lose $10 million to make $100 million. Fixating on not losing is the thing that keeps you small.

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