In short
Building resilience before crises hit by embracing responsibility, staying “ready,” and preparing financially and emotionally in advance.
Guest
Brendon Burchard, a high-performance coach/author (mentioned as host’s guest) who discusses responsibility and resilience.
Guest background
He describes early career hardship during the 2008–2009 housing crash (sleeping on his sister’s couch, feeling powerless, learning to earn via mentors and hard work).
Key claims
High performers treat responsibility as positive; preparation prevents needing to “get ready” during crises. He cites two readiness moments: COVID (business thrived because he had prepared) and recent family stress (marriage, pregnancy, twins; wife’s complications; he credits years of emotional healing).
Notable examples
staying ready for financial downturns; emotional training for marriage/kids while running a business.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOResponsibility as a Positive Force
0:42 to 3:10
Explore how high performers embrace responsibility and challenges.
“I believe that high performers and people of greatness and people of excellence, they view responsibility as a positive thing.”
Preparing for Future Crises
3:13 to 6:28
Brendon shares personal experiences and the importance of preparation for life's challenges.
“When COVID hit, like you said, I wasn't excited, but I was like, I have been staying ready, so I don't need to get ready for this moment.”
Transcript
Automatic transcript. May contain errors.0:00Stocks? ETFs? Or what about mutual funds? Choosing your investments is easier with Fidelity. Our step-by-step experience can help you pick out the right investments for you. Plus, with recurring investments, you can decide how much and how often to invest. Lastly, there's 24-7 help if and when you need it. To find your next investment, head to fidelity.com slash trading. Investing involves risk, including risk of loss. Fidelity Brokerage Services, LLC. Member NYSC SIPC. Hi, my name is Lewis Howes and welcome to the Daily Motivation Show.
0:41This is very controversial, but I don't care. I believe that high performers and people of greatness and people of excellence, they view responsibility as a positive thing. And when you are underperforming and when you are selfish and when you just have not done as much personal empowerment, every frustration, inconvenience, obligation, and responsibility looks negative. Where other people go, I can't wait to do that well and show the kids that it can be done well. I can't wait to do that well and show my teammate I can do it well. I can't wait to take on the challenges and responsibilities of life as a mature, competent, capable adult who's doing job one managing me i can't wait to see how i perform at the olympics yes i can't wait to see how i perform when they're faster i can't wait to see how i show up when i'm 30 points down bro yeah yeah those guys they eat it up the great people eat that responsibility of greatness up they like it it's interesting something else is coming up for me there's been two moments in the last six years.
1:54Can you believe it's been six years since COVID? Oh, yeah. In two months, by the time of us recording this, it'll be six years since COVID hit. But when COVID hit, because I got into, I guess, the working world around 2008, 2009, right in the middle of the housing crash. And so I was sleeping on my sister's couch, 2007 to 2009, and they weren't hiring at that time and the economy was crashing and it was like you know they weren't hiring some you know college football bum who played arena football and broke his arm and i had no skills i had no education really they weren't hiring people with master's degrees let alone someone who barely graduated college and i remember feeling so helpless and so like powerless because i was like i don't have any control it doesn't feel like i have any control on how to get off my sister's couch, how to make a living and how to get out of debt.
2:50It just felt powerless. I was like, what do I do? And I remember I was like, I never want to have this feeling again. So as I started finally learning how to earn money through having mentors and working hard and all the stuff I've talked about, I remember saying, when there's another crisis, I want to be ready. Like, I want to be ready, whether that's having the right investment strategy, the right savings, the right whatever. So when something happens, I'm ready. When COVID hit, like you said, I wasn't excited, but I was like, I have been staying ready, so I don't need to get ready for this moment.
3:25And this is a nightmare for the world, obviously, and it's not fun. And there's a lot of sadness happening and loss of life, but I am ready for this moment. Like I'm ready to take on the challenge of what's being thrown my way. I love it. And I felt like we, myself and my team, we thrived in that season. You know, that my personal relationship struggled and another relationship, you know, other stuff struggled, but I was ready for the business moment. Like I'd prepared for it. And the second moment that's coming up for me was in the last three months. You know, I felt like last year I got married, Martha got pregnant, and then we had twins within, you know, 10 months, essentially.
4:09and you re-engaged the olympic and i re-engaged and all these different things right so i was taking on a lot and i remember thinking to myself for the last five years i'd been doing my own healing journey in intimacy and relationships to get me ready to get married like i felt like i've been doing the inner healing journey to create a new preference in relationships that's That's right. New priorities to have different results and a different feeling that generated from the relationship. And I remember just thinking like, I need to be emotionally ready for marriage, for kids, because I have no clue what's coming.
4:51And it's been a beautiful journey. And at the same time when Martha, you know, gave birth to our twins, she had about six to eight weeks of extreme complications. She went to the ER twice after coming back from the hospital. She was in the hospital three times within a month. And there were some scary moments. But I remember just thinking, thank God I invested four, five, six years ago in emotional healing to be ready for this. It was extremely uncomfortable. It was challenging emotionally, spiritually, physically, all these things. And it was scary. But I was like, had I not trained myself to prepare for these moments of my future self stepping into marriage and kids while having to run a business, while having to do this, while training, and keep everything going, there's no way I'd have been able to handle it well.
5:44I would have been reactive. I would have been, I can't handle this. I would have been broken down emotionally and spiritually and probably crumbled had I not invested years ago. Love that. in staying ready so i didn't need to get ready and i think when we are able to have a vision of our future self that we want it starts now in doing the actions and creating the habits and creating new preferences like you talked about which is owning responsibility we don't like being responsible sometimes but owning it allows us to be ready for when it's the fan you know it's Like when crap happens, you may not handle it perfectly, but you handle a lot better than if you didn't prepare for this.
6:28Yes. You know?
6:34I have a brand new book called Make Money Easy. And if you're looking to create more financial freedom in your life, you want abundance in your life and you want to stop making money hard in your life, but you want to make it easier. You want to make it flow. You want to feel abundant. then make sure to go to makemoneyeasybook.com right now and get yourself a copy. I really think this is going to help you transform your relationship with money this moment moving forward. We have some big guests and content coming up. Make sure you're following and stay tuned to this episode of The Daily Motivation Show.
7:15Thank you so much for listening to today's episode of The Daily Motivation, and I hope you have an amazing rest of your day. If you enjoyed this episode, make sure to click the link in the description. That will take you to the full episode of our main podcast on The School of Greatness. And if you are loving The Daily Motivation, please follow us over on Apple Podcasts and Spotify and leave us a review over on Apple Podcasts right now. And if you want more exclusive content and ad-free listening experience, make sure to subscribe to our Greatness Plus channel on Apple Podcast right now. And if you want to get even more inspiration from our world-class guests and learn how to improve your life and take it to the next level, then make sure to sign up for the Greatness newsletter and get it delivered right to your inbox over at greatness.com slash newsletter.
8:05Again, have an amazing day, and I'll see you tomorrow with another episode of The Daily Motivation Show.
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Check out the full episode: https://greatness.lnk.to/1926DM
Brendon Burchard makes a claim that sounds controversial until you think about it: high performers don't just tolerate responsibility, they crave it. They can't wait to see how they show up when they're 30 points down.
The mindset shift is specific. When you're underperforming and reactive, every obligation feels like a threat. When you've done the inner work, that same pressure feels like a stage.
Lewis puts it in concrete terms. The people who thrive in a crisis aren't the ones scrambling to get ready. They're the ones who never stopped preparing.
Stay ready so you don't have to get ready. That's not a motivational slogan. It's a strategy.
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