How to Deliver Value & 10X Your Income | Rory Vaden EP 350

0:00Hi, my name is Lewis Howes and welcome to the Daily Motivation Show.

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0:53So if you're ready to learn, heal, and grow alongside other incredible individuals in the greatness community, then you can learn more at lewishouse.com slash summit 2023. Make sure to grab your ticket, invite your friends, and I'll see you there.

1:13In a digital world, you provide value, value, value, value, value, value, give out. It's the three E's, right? You're putting out content that is either educational, encouraging, or entertaining. and typically some mix of all three. The digital marketing strategy that we employ and for all of the clients that we work with is teach everything you know for free, one bite at a time, but in all random order, right? So it's not packaged in the right order as you would have in a book or a course or a workshop or an event. Right, you know, we've said this before. People don't pay for information. They pay for organization and application.

1:59Yes. And we have a thing called the services spectrum, which basically says information is down here. It's free. Organization is here in the middle. You can charge a little bit like in a course or a book or like a membership site. The application is up here at the top, which is like a coaching program or consulting, you know, like done for your services application. Information is social media, podcasting, blogs. YouTube, videos. People don't pay for information. But you're just giving them bite-sized chunks of information. You're teaching everything you know, but not all at once in the right sequential order.

2:32People pay for the right order. That's organization. One of the biggest problems with personal brands is that people do the right thing, but in the wrong order. They're launching Facebook ads the first month, and it's like, that's step 76. You're like, you skipped all of this. They don't have a funnel yet, so they're launching it to nothing. Yeah, you're driving it back to nothing. You're spending all this time on social media driving back to nothing. So the first thing is find your uniqueness, figure out what you're good at, then extrapolate that into a product, you know, create your service, your product offer.

3:02You may already have that. And then after that, it's like, OK, how do I drive traffic? And there's two worlds here. When I think of marketing and sales, I think of the online world and the offline world. And we've done both, which is rare. Most of the people have done one or the other, you know, and it's like we I've done the door to door thing. I worked for a startup IT company doing inside corporate B2B phone sales. Then when we started our former company, we did phone sales like B2B for like small businesses. And we did free presentations and we sold. But the fastest mechanism to generating a lead is to do a free presentation demonstrating your value, your expertise.

3:48It's giving people a sample and then offering them the next step. Yes. Here's what it is. It is the food court. When you go to the food court. Want some orange chicken. And the orange chicken on a stick. Man, tastes good. I want the whole thing now. It's a sample. And if you want more, I'm right here. Seize candy gets me every time. Gives you a free piece of candy just going to the store. And you're like, ooh, I want the whole box. Yeah. I mean, it's a free presentation. you could do this through many different mechanisms. It used to be free workshops in person. And by the way, when I say this is what everybody does, this is what Jim Rohn did and Tony Robbins and Brian Tracy and Tom Hopkins and everybody in the personal development industry, they used to go do, this is how we built our former company.

4:35This is what people in real estate industries do. They do it. They teach at a free seminar. Free seminar. A 90-minute live free training. Financial advisors do this. Come to my free dinner presentation on 10 keys to retirement. Why? Because it works. You're giving value and you're leveraging the law of reciprocity.

5:04Thank you so much for listening to today's episode of The Daily Motivation. And I hope you have an amazing rest of your day. If you enjoyed this episode, make sure to click the link in the description. That will take you to the full episode of our main podcast on the School of Greatness. And if you are loving the daily motivation, please follow us over on Apple Podcasts and Spotify and leave us a review over on Apple Podcasts right now. And if you want more exclusive content and ad-free listening experience, make sure to subscribe to our Greatness Plus channel on Apple Podcasts right now. And if you want to get even more inspiration from our world-class guests and learn how to improve your life and take it to the next level, then make sure to sign up for the Greatness newsletter and get it delivered right to your inbox over at greatness.com slash newsletter.

5:54Again, have an amazing day, and I'll see you tomorrow with another episode of the Daily Motivation Show.

6:10Thank you.