How To Turn Natural Talent Into Real Income | Lewis Howes

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0:26Lewis Howes:Hi, my name is Lewis Howes and welcome to The Daily Motivation Show.

0:37What's the next step after identifying your value?

0:41Lewis Howes:You want to be thinking about the skills that can make you more money. And again, in the beginning, I had an assessment of my skills, but I didn't know how to monetize them. And I thought I really needed to learn how to develop different skills where I could maximize the original skills I had. Good with people, curious, courageous, willing to fail. Like those skills I had, but I needed some other skills to marry them with, to partner them with that could actually help me make money. So early on, I read a book called The 4-Hour Workweek, and it was teaching a lot about how to build an online business.

1:21Lewis Howes:This was in 2008 and 2009 when I read this. It was actually Christmas of 2007. But I started kind of researching more in 2008, 2009. At that time, I was learning from a lot of these thought leaders about copywriting. They were like, if you want to sell, if you want to make money, you need to be able to sell. And you can sell through the spoken word or the written word. And at the time, I didn't know how to do either. I could type, but I didn't know how to communicate, right? All I did was ask questions. I didn't know how to sell myself. And so I was afraid to speak in public still. I had courage to try things, but that's something that held me back.

2:02Lewis Howes:And so there were two things I did. I started studying copywriting like a maniac. I started reading copywriting blogs, teaching about headlines, teaching about hooks, intros, you know, but more from a marketing standpoint, not from school, you know, five-page essay structure standpoint. Like how do you persuade someone to buy? And that became a fascination of mine is learning persuasion, reading the book Influenced by Robert Cialdini and reading all these books and blogs about copywriting and persuasion gave me skills by practicing it. I was writing then almost weekly newsletters, blogs. I was creating landing pages for webinars.

2:50Lewis Howes:I was trying all these things to see what would work. And through that repetition and through the study of copywriting, that became a superpower of mine. Building an email list, getting people to buy products and courses and coaching from me, getting them to buy books, whatever it might be. So I learned that you don't have to be good on camera to make money, but you do need to learn to develop these other skills. So that was one skill was the written word. Then I also realized that a big fear of mine was speaking in front of other people. And I didn't want that to hold me back anymore. So I started going to Toastmasters every single week for a year to learn public speaking.

3:30Lewis Howes:And this gave me more skills, more tools that increased my value, right? So I had original value based on assessment and what other people told me. Then I saw where I was deficient in my skills, that if I really want to make money, I need to grow and expand my value. So copywriting was one thing, just consuming more knowledge. So I had knowledge and information was another learning how to do public speaking was another. Then I started creating webinars and doing online presentations. The more confidence I got, I started doing these weekly webinars, teaching what I was learning. So it was just like practice rep, practice rep.

4:08Lewis Howes:Let me see what's working. Are people responding to this? And those practice reps gave me more confidence based on the feedback I was getting, right? People were like, wow, that was really helpful. You know, do you have any more information? I was like, yes, I do. So it was, okay, let me learn, develop new skills. Let me practice. And now I'm expanding and growing my value internally and externally. And I was building an audience in that process. And another skill that I was expanding on was just learning the value of building a personal brand, making content, doing photography, doing videos, you know, doing social media back in 2009.

4:45Lewis Howes:It was kind of the early days of personal branding on the internet. And it was something I was leaning into, even though I didn't know what I was doing. But all these things, it's like marrying the innate skills that I had with developing money-making skills and then fusing them together and saying, okay, now how can I really make money? and that's where the school of greatness eventually was born from was like okay i had years of these reps from learning these new skills and now let me launch this show as well and i was already making millions doing online courses coaching membership sites events books retreats all these different things before the school of greatness through these repetitions the repetitions of building and growing my value.

5:32And I think that's a lot of times

5:36Lewis Howes:people are so afraid to try something new or they'll just learn a skill, but they won't apply the skill because they don't want to fail.

5:52Lewis Howes:I have a brand new book called Make Money Easy. And if you're looking to create more financial freedom in your life, you want abundance in your life, and you want to stop making money hard in your life, but you want to make it easier, you want to make it flow, you want to feel abundant, then make sure to go to makemoneyeasybook.com right now and get yourself a copy. I really think this is going to help you transform your relationship with money this moment moving forward. We have some big guests and content coming up. Make sure you're following and stay tuned to this episode of The Daily Motivation Show.

6:33Lewis Howes:Thank you so much for listening to today's episode of The Daily Motivation, and I hope you have an amazing rest of your day. If you enjoyed this episode, make sure to click the link in the description. That will take you to the full episode of our main podcast on the School of Greatness. And if you are loving The Daily Motivation, please follow us over on Apple Podcasts and Spotify and leave us a review over on Apple podcast right now. And if you want more exclusive content and ad free listening experience, make sure to subscribe to our greatness plus channel on Apple podcast right now. And if you want to get even more inspiration from our world class guests and learn how to improve your life and take it to the next level, then make sure to sign up for the greatness newsletter and get it delivered right to your inbox over at greatness.com slash Again, have an amazing day, and I'll see you tomorrow with another episode of the Daily Motivation Show.

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