In short
Alex Hormozi argues that winning requires paying the “price” through accountability, changing conditions, and removing distractions; he frames success as something you choose to pursue despite cost.
Guests
Lewis Howes (host of The Daily Motivation Show). Alex Hormozi (guest; entrepreneur/author known for business growth and sales/marketing).
Key claims
(1) Trade what you love now for what you want later. (2) Take full accountability: “it’s my fault,” which makes it changeable. (3) Change behavior by changing conditions—especially your environment and people around you. (4) Delete anything that doesn’t increase goal likelihood; use a binary test: does this action/person increase or decrease your odds? (5) Ask “what would it take?” to learn the real price of success.
Notable examples
Hormozi cites leaving Baltimore to move toward “fitness capitals” (Miami or Southern California) to reduce interference and start behaving as desired; he contrasts “suffering lasts a moment” vs “memories pay dividends.”
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOBrutal Truths for Success
0:42 to 1:42
Key insights on accountability and personal responsibility.
“You have to be willing to trade the things you love right now for the things you want.”
Change Your Environment
1:42 to 2:44
Discussing the importance of surrounding yourself with the right people.
“The second thing is, if you want to change your behavior, change your conditions.”
Delete What's Not Helping You
2:44 to 4:50
How to assess actions and relationships in terms of goal achievement.
“Where some people have hobbies for joy and fulfillment, you have hobbies which are to win.”
Asking the Right Questions
4:50 to 5:26
The importance of understanding what it takes to succeed.
“And it's like, hey, if we have a deal that we're working on, what would it take?”
Transcript
Automatic transcript. May contain errors.0:00What should you invest in and how often? Making investing decisions is easier with Fidelity. With their step-by-step experience, you can find investments based on your goals and comfort level. And if you'd like, you can decide how much and how often to invest with recurring investments that happen automatically. Ready to make your next investing decision? Head to fidelity.com slash trading. Investing involves risk, including risk of loss. Fidelity Brokerage Services, LLC. Member NYSE SIPC. Hi, my name is Lewis Howes and welcome to the Daily Motivation Show.
0:42What would you say are three brutal truths that young men need to hear in order to become more successful in life? You have to be willing to trade the things you love right now for the things you want. and you may not like the price of what you want but you can't change the price and so there's all this groveling that goes back and forth for younger men of like basically wishing it didn't cost this much time or cost as much failure or cost as much risk in order to get to where they want to go and so they basically stomp their heels and then you know retreat inwards into their basement and video games and whatever else rather than confronting their own inadequacy.
1:23Because the first thing you have to do is say, it's my fault. Everything that I have in my life is my fault. But if it's your fault, it's also under your control to change. Because you cannot change what you do not control. And so to me, it's taking full accountability. So that's number one. The second thing is, if you want to change your behavior, change your conditions. And so one of the most powerful things that you can do is change who you surround yourself with and where you live. And so if you have an environment of people around you who speak ill of you or like basically reinforce the wrong trains and the wrong actions, there's a reason I left Baltimore.
2:08And there's a reason you left, right? Yeah, yeah. As I went to where I thought, I was like, I want to get into fitness. And so I was between Miami and Southern California. it those are i was like those are kind of the fitness capitals i'm going to go to one of those places because i want to do fitness and i want to be around the best and so baltimore is not the capital fitness and so me changing my environment allowed me basically a blank slate to to start behaving the way that i wanted without interference because a lot of people have interference in their surroundings and so i think it's a lot of times you have to well i think this leads to the third things you change your environment that's number two the third is delete everything that is not getting you closer to your goals and so i have used that this razor has not changed in my life which is my probably the two most often asked questions that i have that i like mentally think i probably think of 10 times 20 times a day is number one does this action this person this decision increase or decrease the likelihood that i achieve my goals yes or no that yeah does it increase or decrease does this friend who who always wants to go out does you you playing fantasy football increase or decrease the likelihood that you hit your goals and that it's just it's black and white it's pretty like you know it's pretty like you know which what now you can make the whole like but shouldn't i have a i'm talking about winning if you want to talk about, talk about, you know, fulfillment and all the joy and all that stuff.
3:40Like I'm not the guy for that. Yeah. Yeah. Because fulfillment is winning for you. For me. That's your hobby. Your hobby is winning. Where some people have hobbies for joy and fulfillment, you have hobbies which are to win. I like looking back and enjoy it because memories pay dividends in the future. And so suffering lasts only for a moment, but the memory of the achievement lasts forever. and for me I love like looking back on what I've done only insofar as it excites me about what's to come and so um so delete everything using that question and the second question which is my prop it might be my favorite question in it might be my favorite question in general which is what would it take and the reason I love that question is because it assumes success So if you go up to some girl who's way out of your league and you're like, what would it take?
4:37It assumes that she's going to go out with you. Or she's going to say, you need to make this much, you need to do this, you need to do this. She's going to give you the answers. Right. And then do you want to pay that price? Exactly. Either you don't like the shoes or you don't like the price. You got to pay it if you want it. Yeah. And so what would it take? And it's like, hey, if we have a deal that we're working on, what would it take? Now, you can make the decision whether the price tag's worth it, but at least you learn the price. And what I have found in my life is that when I try to answer those questions, like what would it take for me to be number one in this field?
5:05What would it take for us to lead this market? What would it take for me to be the best salesman in this company? The answers are not as crazy as you'd think. And so a lot of people spend most of their time answering questions not worth answering. It's playing games that aren't worth playing. It's like if you play stupid games, you win stupid prizes. And so no one asks the question before they play the game, is this game worth it?
5:56right now and get yourself a copy. I really think this is going to help you transform your relationship with money this moment moving forward. We have some big guests and content coming up. Make sure you're following and stay tuned to this episode of The Daily Motivation Show. Thank you so much for listening to today's episode of The Daily Motivation and I hope you have an amazing rest of your day. If you enjoyed this episode, make sure to click the link in the description. That will take you to the full episode of our main podcast on the School of Greatness. And if you are loving the daily motivation, please follow us over on Apple Podcasts and Spotify and leave us a review over on Apple Podcasts right now.
6:43And if you want more exclusive content and ad-free listening experience, make sure to subscribe to our Greatness Plus channel on Apple Podcasts right now. And if you want to get even more inspiration from our world-class guests and learn how to improve your life and take it to the next level, then make sure to sign up for the Greatness newsletter and get it delivered right to your inbox over at greatness.com slash newsletter. Again, have an amazing day, and I'll see you tomorrow with another episode of the Daily Motivation Show.
7:19For a small business owner, every day is full of surprises. Some great, some not so great. Like when a client cancels their order at the last minute. But here's a surprise you will like. Progressive provides small business owners with 30 customizable coverage options to help keep their business going strong. So go ahead, surprise yourself. Get a quote in as little as 8 minutes at ProgressiveCommercial.com. Progressive Casualty Insurance Company and Affiliates and Third-Party Insurers. Coverage is not available in all states or for all vehicles and coverage selections.
From the publisher
Leave an Amazon Rating or Review for my New York Times Bestselling book, Make Money Easy!
Check out the full episode: https://greatness.lnk.to/1723DM
Alex Hormozi doesn't ease into it.
Everything you have right now is your fault. That's truth one. The moment you accept that, it becomes yours to fix.
Truth two: change your environment. He left Baltimore because Baltimore wasn't a fitness capital. Southern California was. New city, blank slate, no interference.
Truth three: ask yourself whether what you're doing right now increases or decreases the likelihood you hit your goals. He runs that question 10 to 20 times a day. The friend who always wants to go out? Fantasy football? You already know the answer.
And his favorite question of all: "What would it take?" Four words that assume success and force you to learn the price. Then you decide if you want to pay it.
Sign up for the Greatness newsletter: http://www.greatness.com/newsletter
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
