Mastering AUTHENTICITY in the Digital World | Bert Kreischer

0:00With the Capital One Saver Card, you'll earn unlimited 3 % cash back on dining, entertainment, and at grocery stores. And for a limited time, new card members can earn a$250 cash bonus after spending$500 on purchases within the first three months. So grab a bite, grab a seat, and earn unlimited 3 % cash back with the Saver Card. Capital One, what's in your wallet? Terms apply. See CapitalOne.com slash Saver for details. Hi, my name is Lewis Howes and welcome to the Daily Motivation Show.

0:43One of the things that inspires me about you, many things, but one of them is how you promote yourself. I wish I could learn this art because the stuff with The Rock and Wahlberg and all these people, you're making interesting content while promoting something that people still talk about. that is almost a skill in itself so so uh 2000 probably seven years ago i got an offer to do the urban improv for a new year's eve and they they urban improv said can you shoot something on instagram to promote it and i sat in my man cave like going what am i gonna do and i put a camera up in my corner and i didn't understand i didn't know what to do and then right after that i started following guys like casey neistat and this guy mr ben brown and this guy fun for louis and all these guys on YouTube that were like starting to blow up.

1:33And I started learning about shooting and editing. And I started getting very turned on by the concept of making your own stuff and being controlled by your own media. I started editing a vlog. And in doing that, I learned a bunch of tricks. And those tricks dictated to me how to promote. I'd taken control of my career. I started making posters. Like right towards November, I started making posters to promote shows. and... Designing everything. Designing and taking control of everything. Taking control of everything. And I say it to my team right now. I have a team of 13. But I say it to them.

2:05I used to do all of this. I loved it. There was nothing better than to shoot a promo and then edit it and then add cool music and then post it. And then doing a promo. I did a promo. Tom and I were doing a weight loss challenge. I did a promo. I disguised a vlog, a short minute vlog of what I was doing or taunting Tom into a promo at the end. Tom, I'm working out. We're doing two a days. And then The Rock retweets it. And I'm like, crazy. Shut up. It was so authentically me. And it was my favorite time of making promos. And I was so in the pocket at that time. And mind you, I wasn't even selling like legit tickets like I am now.

2:42My favorite one I ever did. They called up and they're like, yo, we added shows. Late show Friday, late show Saturday. And it was like Wednesday. And I was like, I either go in and do radio where I can shoot a promo. and I said, girls, I need everyone outside. Leanne's like, girls are doing homework. The girls are maybe like 10 and 8. And I go, please give me, it'll take literally five minutes, babe. I gave Leanne a leaf blower. I gave Isla a hose. I gave Georgia the drone. Georgia's 10th. I got an American flag and a Speedo. And I just had Georgia back the drone up with Isla misting me and Leanne leaf blowing me.

3:16And then it went from like this picture of me to see my family doing it. and I played Ramblin' Gramblin' Man by Bob Seger. I went in, I edited it, I posted it. Next morning, both shows are sold out, and I was like, bro. It's such an interesting thing. My buddy's a marketing professor. He's worked all over the country, and he was at the premiere of my movie, and I said, dude, I would love to audit a marketing class. And he goes, we'll be teaching what you're doing in a couple years. Wow. You're so far behind what you're doing. It's just we're at the forefront of it. I mean, obviously, the calling out for The Rock and Mark Wahlberg and Arnold Schwarzenegger, it's fun.

3:54And it gets you excited when they repost. And then Mark did his own video calling me out. And then in a great way, it's like now Mark's promoting an F45. Let me tell you something. I have a burning sensation to get into an F45. I want to go, too. I want to go to an F45. It's like the way he said, let me get you an F45. And he's good at the... You've got to remember, these are the best actors in the world. And then I got out over my skis where I started doing so well in promos that my team started going, and we'll put him in the biggest venues we can get him in because he'll sell the ticket. We go to the theater tour, and I decide to do a hip-hop dance video.

4:25All right, so there's this girl, D-Glazer. I liked her. My daughters and I, we share her dance videos. So I DM'd her. I was like, hey, can you teach me a hip-hop dance? I learned this hip-hop dance. We shoot it. It's really good. So then I go, do this one thing, and just give me space on the left so I can run tour dates. So you know what a video is good when you post it, and you start getting texts from other comics. I posted it. We were looking at a house up just south of the boulevard. I posted it and I got a text from like a really big comic. He's like, dude, dance video, amazing. I posted those tour dates for that tour and I sold the whole tour out immediately.

4:57Holy cow. That's pre-sale. I sold it all out in pre-sale so they add second shows to all of them. General on sale shows on Friday, I sell it out Friday, I sell it all out and I'm like, yo. Then they're like, all right, let's see how big we can go. Let's do Red Rocks, 10 ,000 seats and I'm like posting every day. It's not selling out yet. I'm watching it grow by like, every day it's like 150 seats. 150 seats. I'm doing the math. I'm like, okay. Oh, man. And I go to shoot the movie. I rupture. I shoot the movie by 3 ,500 seats. I rupture the tendons in my thing. Lose my tricep. They have to pull it.

5:30They have to go into surgery, pull it down. And I go, hold on. Instead of counting back from zero, can I have my phone with me and do a promo read? Oh, my gosh. That's amazing. And he's like, yeah. I go, cool. So we roll in. I start with my left arm, right? And I don't really put a nerve paralyzer in it. My left arm collapses. I grab the phone with my right arm and he's walking me in and I go as I lay here on this steel bed about to go into surgery thinking what is I worried about my life? I have one thought that I want to share with the world. I'll be at Red Rocks and I go and I'm like oh shit

6:07Jimmy Buffett's the night before, I'm there the night the night after I was like, Jimmy Buffet? I was like, yeah, you wanna come? He's like, yeah, good night. And he hits me and I was like, I was gonna drop the phone, wake up at a surgery. I look at Leigh-Anne, I go, did we get it? She goes, we got it. You sold out? Sold out, sold out Red Rocks. The truth is, I enjoy a good promo. Like if I can get something that's creative, funny, light, and then tries to sell some tour dates.

6:41I have a brand new book called Make Money Easy. And if you're looking to create more financial freedom in your life, you want abundance in your life, and you want to stop making money hard in your life, but you wanna make it easier, you wanna make it flow, you wanna feel abundant, then make sure to go to makemoneyeasybook.com right now and get yourself a copy. I really think this is gonna help you transform your relationship with money this moment moving forward. We have some big guests and content coming up. Make sure you're following and stay tuned to this episode of The Daily Motivation Show.

7:22Thank you so much for listening to today's episode of The Daily Motivation, and I hope you have an amazing rest of your day. If you enjoyed this episode, make sure to click the link in the description. That will take you to the full episode of our main podcast on the School of Greatness. And if you are loving the daily motivation, please follow us over on Apple Podcasts and Spotify and leave us a review over on Apple Podcasts right now. And if you want more exclusive content and ad-free listening experience, make sure to subscribe to our Greatness Plus channel on Apple Podcasts right now. And if you want to get even more inspiration from our world-class guests and learn how to improve your life and take it to the next level, then make sure to sign up for the Greatness newsletter and get it delivered right to your inbox over at greatness.com slash newsletter.

8:13Again, have an amazing day, and I'll see you tomorrow with another episode of the Daily Motivation Show.

8:25With the Capital One Saver Card, you'll earn unlimited 3 % cash back on dining, entertainment, and at grocery stores. And for a limited time, new card members can earn a$250 cash bonus after spending$500 on purchases within the first three months. So grab a bite, grab a seat, and earn unlimited 3 % cash back with the Saver Card. Capital One. What's in your wallet? Terms apply. See CapitalOne.com slash Saver for details.