Mastering AUTHENTICITY in the Digital World | Bert Kreischer EP 483

0:00Hi, my name is Lewis Howes and welcome to the Daily Motivation show.

0:10I firmly believe that taking charge of your mindset allows you to be in the driver's seat of your life and unlock your potential. And that's why I'm thrilled to share that my new book is out right now. It's called The Greatness Mindset. In it, you'll learn how to build a plan for greatness through powerful exercises and toolkits designed to propel your life forward. This is the book that I wish I had 20 years ago. It's everything I've learned in the last decade with the research and the science to help you unlock your mind. Make sure to go to lewishouse.com slash 2023 mindset to pick up your copy of my book, The Greatness Mindset, today.

0:52One of the things that inspires me about you, many things, but one of them is how you promote yourself. I wish I could learn this art because the stuff with The Rock and Wahlberg and all these people, you're making interesting content while promoting something that people still talk about. That is almost a skill in itself. So, so, uh, 2000, probably seven years ago, I got an offer to do the Irvine improv for a New Year's Eve. And they, they Irvine improv said, can you shoot something on Instagram to promote it? and I sat in my man cave like going, what am I going to do? And I put a camera up in my corner and I didn't know what to do.

1:31And then right after that, I started following guys like Casey Neistat and this guy, Mr. Ben Brown and this guy, Fun for Louie and all these guys on YouTube that were like starting to blow up. And I started learning about shooting and editing and I started getting very turned on by the concept of making your own stuff and being controlled by your own media. I started editing a vlog and in doing that, I learned a bunch of tricks and those tricks dictated to me how to promote. I'd taken control of my career. I'd started making posters, uh, like right towards November, I started making posters to promote shows and designing everything, designing and taking control of everything, taking control of everything.

2:11And I, and I say it to my team right now, I have a team of 13, but I say it to them, I used to do all of this. I loved it. There was nothing better than to shoot a promo and then edit it and then add cool music and then post it. And then doing a promo, I did a promo. Tom and I were doing a weight loss challenge. I did a promo. I disguised a vlog, a short minute vlog of what I was doing or taunting Tom into a promo at the end. Tom, I'm working out. We're doing two days. And then The Rock retweets it. And I'm like, crazy. Shut up. It was so authentically me. And it was my favorite time of making promos.

2:45And I was so in the pocket. at that time. And mind you, I wasn't even selling like legit tickets like I am now. My favorite one I ever did. They called up and they're like, yo, we added shows. Late show Friday, late show Saturday. And it was like Wednesday. And I was like, well, I either go in and do radio or I can shoot a promo. And I said, girls, I need everyone else and I was like, girls are doing homework. The girls were maybe like 10 and 8. And I go, just give me, it'll take literally five minutes, babe. I gave Leanna a leaf blower. I gave Isla a hose. I gave Georgia the drone. Georgia's tent.

3:18I got an American flag in the Speedo and I just had Georgia back the drone up with Isla misting me and Leanne Leaf blowing me. And then it went from like this picture of me to see my family doing it. And I played Ramblin' Grandma Man by Bob Seger. I went in, I edited it, I posted it. Next morning, both shows are sold out. And I was like, bro, it's such an interesting thing. My buddy's a marketing professor. He's worked all over the country and he was at the premiere of my movie and I said dude I would love to like audit a marketing class and he goes we'll be teaching what you're doing in a couple years wow so far behind what you're doing it's just we're at the forefront of it I mean obviously the calling out for the rock and the mark Wahlberg and Arnold Schwarzenegger it's fun and it's and it gets you excited when they repost and then mark did his own video calling me out and then in a great way it's like now mark's promoting f45 let me tell you something I have a burning sensation to get into an f45 I want to go to I want to go to a 945.

4:15It's like the way he said, let me get you a 945. And he's good as a, you got to remember, these are the best actors in the world. And then I got out over my skis where I started doing so well in promos that my team started going, put him in the biggest venues we can get him in because he'll sell the ticket. We go to the theater tour and I decide to do a hip hop dance video. All right, so there's this girl, D-Glazer. I liked her. My daughters and I, we share her dance videos. So I DM'd her. I was like, hey, how can you teach me a hip hop dance? I learned the set-pop dance. We shoot it. It's really good.

4:46So then I go, do this one thing, and just give me space on the left so I can run tour dates. So you know what a video is good when you post it, and you start getting texts from other comics. Within minutes. I posted it. We were looking at a house up just south of the boulevard. I posted it, and I got a text from a really big comic. He's like, dude, dance video, amazing. I posted those tour dates for that tour, and I sold the whole tour out immediately. Holy cow. That's pre-sale. I sold it all out in pre-sale, so they add second shows to all of them. general on sale shows on Friday. I sell it out Friday.

5:14I sell it all out. And I'm like, yo. Then they're like, all right, let's see how big we can go. Let's do Red Rocks. 10 ,000 seats. And I'm like posting every day. It's not selling out yet. I'm watching it grow by like every day. It's like 150 seats. 150 seats. I'm doing the math. I'm like, okay. Ooh, man. And I go to shoot the movie. I rupture. I shoot the movie at 3 ,500 seats. I rupture the tendons in my thing to lose my tricep. They have to pull it. They have to go into surgery, pull it down. And I go, hold on. Instead of counting back from zero, can I have my phone with me and do a promo read?

5:46Oh my gosh. It's amazing. And he's like, yeah. I go, cool. So we roll in. I start with my left arm, right? And I don't really even put a nerve paralyzer in it. My left arm collapses. I grab the phone with my right arm. And he's walking me in. And I go, as I lay here on this steel bed, about to go into surgery, thinking, what is I worried about my life? I have one thought that I want to share with the world. I'll be at Red Rocks. and I go, and I, and I, and I, I mean like, oh, shit. I was like, Jimmy Buffett's the air the night before, I'm there the night, it'll be the night after. The anesthesia, I was like, Jimmy Buffett?

6:22I was like, yeah, you wanna come? He's like, yeah, good night, and he hits me, and I was like, I'll throw her out. Drop the phone, wake up at a surgery. I look at Leanne, I go, did we get it? She goes, we got it. You sold out? Sold out, sold out Red Rocks. The truth is, I enjoy a good promo. Like, if I can get something that's creative, funny, light, and then tries to sell some toward AIDS.

6:54Thank you so much for listening to today's episode of The Daily Motivation. And I hope you have an amazing rest of your day. If you enjoyed this episode, make sure to click the link in the description. That will take you to the full episode of our main podcast on The School of Greatness. And if you are loving the daily motivation, please follow us over on Apple Podcasts and Spotify and leave us a review over on Apple Podcasts right now. And if you want more exclusive content and ad-free listening experience, make sure to subscribe to our Greatness Plus channel on Apple Podcasts right now. And if you want to get even more inspiration from our world-class guests and learn how to improve your life and take it to the next level, then make sure to sign up for the Greatness newsletter and get it delivered right to your inbox over at greatness.com slash newsletter.

7:44Again, have an amazing day, and I'll see you tomorrow with another episode of the Daily Motivation Show.