Rewiring Your Brain for Abundance | Lisa Nichols

17 Sep 2026 · 9 min · 4 chapters

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In short

Lisa Nichols explains “rewiring your brain for abundance,” shifting from scarcity beliefs to prosperity, grounded in her childhood, faith, and learned money behaviors.

Guest background

Nichols grew up in South Central LA, between “Harlem Crip” and “rolling sixties,” with frequent fights, C+ as her highest grade, and a survival/hustle mindset. She became a mother in 1994, relied on WIC and government assistance, and hit “rock bottom” when her ATM declined due to insufficient funds, leaving her to wrap her newborn Jelani in towels for two days.

Key claims

scarcity is an “emotional” state; mindset (“mental zip code”) drives outcomes; inherited cultural/spiritual messages shape money beliefs; abundance can coexist with faith and generosity.

Notable examples

shame standing in line for free food; “mental zip code” of “scarcity, lack”; watching Sister Brown fund church life through fish/barbecue dinners; giving away money—revamping her grandmother’s house with about $82k–$100k.

Guests

Lisa Nichols (primary guest).

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Lisa's Journey from Scarcity to Abundance

0:37 to 1:40

Lisa shares her experiences of poverty and emotional struggles.

“I'm curious now because you didn't start out, you know, with a lot of money and with a lot of abundance mindset, did you?”

Defining Rock Bottom and Resilience

1:40 to 3:40

Lisa describes hitting rock bottom as a parent and the drive to overcome it.

“I wasn't committed to take up real estate there, but it was my current address and broke and broken.”

Cultural and Gender Influences on Money Mindset

3:40 to 5:35

Exploration of societal beliefs about money and gender roles.

“nothing was easy except the love for my family.”

The Shift to Embracing Abundance

5:35 to 7:49

Lisa discusses transforming her relationship with money and abundance.

“You're raised to either get a good job or get a man with a good job, you know, and so that's in the eighties and nineties.”
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Transcript

Automatic transcript. May contain errors.

0:00With the Discover Cashback Card, it's payback time when you earn cash back on everyday purchases. Activate and earn 5 % cash back at different categories each quarter on up to$1 ,500 in purchases. That's 5 % cash back at different places each quarter, like grocery stores, on gas, and at restaurants. It pays to Discover. Terms apply. See discover.com slash 5 for details. Hi, my name is Lewis Howes and welcome to the Daily Motivation Show.

0:37I'm curious now because you didn't start out, you know, with a lot of money and with a lot of abundance mindset, did you? Right.

0:43Lisa Nichols:It wasn't just not a lot of money. You know, it's one thing to be fiscally broke. It's another thing to be emotionally broken. two very different things and i was broke and broken and um in 1994 i had to go get on government's assistance just to feed my my newborn baby um i had to get on wick women infant and children and i still say it and you know i say it often i'm interviewed i was interviewed 155 times in five months for my previous book no matter what and it still hits me in the same place I was ashamed to stand in line with all the other mothers, some fathers, to get free butter, free cheese, free milk, free pasta.

1:30Lisa Nichols:But at the same time, I was grateful that there was such a service to help people like me that I knew this wasn't where I was going to stay. Right. But it was where I was in that moment. I wasn't committed to take up real estate there, but it was my current address and broke and broken. I felt like I hit the bottom. Sometimes you feel your back on the bottom. Like, I think that's the bottom, right? When I was getting food stamps, I thought I was at the bottom. And then, boom, boom, boom, right. I went to the ATM. I ran out of Pampers for my son Jelani, and I went to the ATM to get money to go buy Pampers.

2:09Lisa Nichols:And it said, insufficient funds. And I had$11.42 in the bank. What's the minimum? You can take out$20 in the ATM? Exactly. You need$20 in to get$20 out. Wow. And I had$11.42. And so I went home and I had to wrap my son Jelani for two days in a series of different towels. That, that was my rock bottom. And that was because as a parent, all you want to do is provide. That's it. It's simple. I just want to provide safety and food for my baby. somebody else was providing my food and I didn't even have pampers and I remember on the second day of wrapping my son in the towel Louis I put my hand over his stomach and I said don't worry Jelani with tears streaming down my face I said don't worry son mommy will never ever be this broke again.

3:06Lisa Nichols:And so, um, you talk about, um, having financial resources. I realized that I needed to first believe that I could do something different, that wherever my mindset was, my bank account was going to follow. So I needed to change my mental zip code. What was your mental zip code then? Scarcity, lack. I was born and raised in South central LA. I grew up between the Harlem Crip thirties and the rolling sixties. I had three fights a week to get home from school. My highest grade in school was a C plus in 12 years of school. My highest grade was a C plus. Everything in my life was about a hustle. Everything, nothing was easy except the love for my family.

3:43Lisa Nichols:That was easy and effortless and graceful and bountiful. But everything else outside of that, it was a hustle, get or get God. It was the environment I grew up in. And I'm not saying that you have to grow up in that rough environment to have an amazing future. People always say, well, Lisa, I didn't have it rough could I have a listen I would have traded my background here for anybody like don't think I chose that so I can have this and so I didn't know abundance I didn't know abundance existed I didn't know abundance could happen to people who look like me a woman geographically from my neighborhood I didn't know abundance can be that I didn't see it around me I didn't know abundance could be for someone that was in my culture everything was about survival and hustle so so many things and spiritually I didn't know that someone who loved God who had a spiritual foundation can also have prosperity without being perceived as greedy.

4:30Lisa Nichols:I mean, everything in my environment said, not me. If I listened to the sound effects, right. And sometimes you just got to turn the volume down and listen to your heart. So what was the conversation you would tell yourself during this time when you're in this scarce zip code? Someone like me can't have it. Them over there, that, that guy right there, he comes from the right family. That girl right there, her skin color is the right complexion that I'm full figured a mocha skin full lips round hip kinky hair girl nah not me not now I get other things I get I get a bountiful family I get a I get great children if I want I get closeness to God but I don't get abundance and and I realized that so much of that conversation was embedded in me before I was I was five I mean it just comes with the territory.

5:20Lisa Nichols:I would watch my grandmother make a dime going 20 different directions. And I never wondered about having 21 dimes. I just wanted to grow up and make my dime going 20 different directions to be like grandma. And so, so much is culturally inherited, gender inherited as a gender, as a woman, you're not raised to make millions. You're raised to either get a good job or get a man with a good job, you know, and so that's in the eighties and nineties. Absolutely. Absolutely. And that's how we were raised spiritually. You're taught, And, you know, in my background, my religious background, now I'm spiritual.

5:53Lisa Nichols:I'm not attached to a religion at all. But growing up in the Mount Tabor Missionary Baptist Church, it was, you know, money is the root of all evil. Well, who would want a lot of that? And that good people. Who wants evil. Exactly. Who wants evil? And if that's what you say, then I learned that I don't need it. And Sister Brown, I watched Sister Brown, and Sister Brown was the most godly woman in the church. And she was always selling fish dinners and barbecue dinners to make sure she had enough money. And so unconsciously, I wanted to be like Sister Brown because that woman can pray the heavens down.

6:24Lisa Nichols:And so then again, I'm looking at that. And then in my neighborhood, it was the moment you get a little extra, you give it away. Still to this day, I kid you not, one of my last opportunities, I don't call them challenges, opportunities, is I'm in the top 1 % earners in America. And I say that humbly. I'm grateful. And my job now is to learn how to keep it and grow it because I love to give it away. And I know it's a learned behavior. It's a learned. And I, and I give it away to good things. I just put$82 ,000 and revamp my grandmother's whole house. Cause I knew she wasn't going to move. She going to live.

6:56Lisa Nichols:She going, that's what she's going to rest in peace. She's going to stay right there. She's been at that house since 1968. She's not going anywhere. So I just redid the entire house, gutted out the entire house and, and, and spent close to a hundred thousand dollars doing it. And I'll do that over and over and over and over again, because I also was taught, give it away. So now I'm going to people who are more powerful in money in terms of I know how to make a lot. I know how to keep a lot. Now I learn how to grow a lot. Yeah.

7:48MakeMoneyEasyBook.com right now and get yourself a copy. I really think this is gonna help you transform your relationship with money this moment moving forward. We have some big guests and content coming up. Make sure you're following and thanks for tuning in to this episode of The Daily Motivation Show. Thank you so much for listening to today's episode of The Daily Motivation, and I hope you have an amazing rest of your day. If you enjoyed this episode, make sure to click the link in the description. That will take you to the full episode of our main podcast on The School of Greatness. And if you are loving The Daily Motivation, please follow us over on Apple Podcasts and Spotify and leave us a review over on Apple Podcasts right now.

8:39And if you want more exclusive content and ad-free listening experience, make sure to subscribe to our Greatness Plus channel on Apple Podcast right now. And if you want to get even more inspiration from our world-class guests and learn how to improve your life and take it to the next level, then make sure to sign up for the Greatness newsletter and get it delivered right to your inbox over at greatness.com slash newsletter. Again, have an amazing day and I'll see you tomorrow with another episode of the Daily Motivation Show.

9:14With the Discover Cashback Card, it's payback time when you earn cash back on everyday purchases. Activate and earn 5 % cash back at different categories each quarter on up to$1 ,500 in purchases. That's 5 % cash back at different places each quarter, like grocery stores, on gas, and at restaurants. It pays to Discover. Terms apply. See discover.com slash 5 for details.

From the publisher

Leave an Amazon Rating or Review for my New York Times Bestselling book, Make Money Easy!

Check out the full episode: https://lewishowes.com/podcast/lisa-nichols/

Lisa Nichols shares how she hit rock bottom on government assistance, unable to afford diapers for her baby. She realized her mindset of scarcity from her upbringing was limiting her, and pledged to change her mental zip code. Nichols advises turning down the volume on your environment and listening to your heart to breakthrough conditioned assumptions of what someone like you can or can't achieve. Though she now earns in the top 1%, she recognizes the cultural habit to quickly give money away and wants to learn how to keep and grow wealth.

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