Stop Setting Goals and Start Living Without Limits | Emmanuel Acho

5 Jun 2026 · 7 min · 4 chapters

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In short

Emmanuel Acho argues against setting goals and instead pursuing “objectives with no limitations,” aiming energy toward direction rather than fixed outcomes. He claims goals can damage self-worth when outcomes miss, and that avoiding goals reduces fear of failure.

Guest

Emmanuel Acho, former University of Texas football player and NFL draftee (drafted in rounds four through seven; he says he was ultimately drafted in the sixth round after an injury during the NFL combine 40-yard dash).

Key claims

goals focus on the end; objectives focus on ongoing energy; “shoot for the moon” still lands “among the stars.”

Notable examples

his highlighted rejection letter from the NFL draft rounds one through three; his quad injury during the combine watched by scouts/TV; his career mindset shift when asked to emulate Michael Strahan.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Reevaluating Goals

0:00 to 0:11

Emmanuel Acho discusses his philosophy on goals and the impact of not setting them.

“Carter's has your family covered for every summer first.”

Reevaluating Goals

0:27 to 3:00

Emmanuel Acho discusses his philosophy on goals and the impact of not setting them.

“Crazy, because I know we're told for so long, set a goal, write it down, live by it.”

Objectives vs Goals

3:00 to 5:48

Acho explains the difference between setting goals and having objectives without limitations.

“At best, if you set a goal, you will achieve it.”

Objectives vs Goals

7:03 to 7:30

Acho explains the difference between setting goals and having objectives without limitations.

“Again, have an amazing day, and I'll see you tomorrow with another episode of the Daily Motivation Show.”
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Transcript

Automatic transcript. May contain errors.

0:00Carter's has your family covered for every summer first. First steps, first swim lesson, or first sleepover. Our clothes help kids and parents shine, thanks to comfy design and easy dressing details. Visit carters.com to shop the latest styles or find a Carter's store near you. Hi, my name is Lewis Howes and welcome to the Daily Motivation Show.

0:27for someone who has a gap in their imagination they see a future that they want to create they see an idea a vision a goal whatever you want to call it but they don't know how to become the velcro and bridge it to get to the other side what has been your your thoughts or your philosophy and your advice on how to accomplish, set, and achieve goals? Man, I love that question. I love that question. Dude, I don't believe in goals. Okay. I no longer believe in goals. Crazy, because I know we're told for so long, set a goal, write it down, live by it. True story, y 'all. Maybe one of the most depressing moments of my life.

1:12After my junior year playing football at the University of Texas, Texas, a top flight college football program at the time. I submitted my name to go to the NFL draft. I wanted to go professionally after three years, but I got back from the NFL a report. Emmanuel, you will not be drafted in rounds one through three. You will be drafted in rounds four through seven. There are seven total rounds in the NFL draft for those watching and eventually listening. I'm not going in the fourth through seventh round. I'll come back for my senior year. Oh, it's a junior year. Junior year. So what I said was this.

1:45I took that sheet of paper that said a manual you won't be drafted in rounds one through three and I highlighted that line You won't be drafted in rounds one through three and I hung it above my bed And I put one of those little sticks through the wall and the paper in my bed I looked at it every morning I woke up and every night before I went to sleep, you know what they say about goals look at them commit them to memory Well, while at the nfl combine i'm running my 40 at the conclusion of my senior year the nfl combine again for those watching listening It is the ultimate job interview if you want to go to the NFL.

2:18I'm running a 40-yard dash, which will dictate essentially where I will be drafted. What round you're in, yeah. Exactly. If I'm running, I'm running, I hear this. Boom, boom, boom, boom. I thought my heels were clicking. They weren't. My quad was tearing off the bone. I clutch at my squad. I fall to the ground in sheer agony. During the 40? During the 40. When every scout and coach is watching. Everyone watching. I still have the picture. TV is filming. It's on ESPN. Phones blowing up with texts. Are you okay? X, Y, and Z. It's terrible. I clutched to the ground. I'll save you all the rest of that details of that story.

2:55I ended up getting drafted in the sixth round. I learned a valuable lesson that day. Stop setting goals. Here's why. At best, if you set a goal, you will achieve it. But what if you could have achieved more? At worst, if you set a goal and you don't achieve it, you ruin your self-esteem and your self-efficacy. My self-esteem and my self-efficacy or your self-worth, how you look at yourself, we're ruined that day. We're undermined that day. So instead of setting goals now, I have an objective with no limitations. Small difference, but that small difference will make a huge impact on your life. A goal by definition is an end towards which energy is aimed.

3:32An objective is simply directing energy towards something. So why, if I'm going to have a goal, would I focus on the end when I'm at the beginning? Instead, I direct all of my energy towards something. I start my book, Illogical, which you and I are going to get into. Imagine a life without failure. Why? Because when you don't set a goal, you can't fail. And so many of us combat failure in our lives. So many of us are trying to figure out how can I become the best version of myself, but we can't become the best version of ourself because we're still mourning our former self. We're still mourning our failures from our past.

4:12We're still mourning our defeats from our past. We're still mourning our scars from our yesteryears. I'm done mourning my scars. Now it's all about having an objective with no limitations, similar to that quote, if you shoot for the moon, even if you miss, you land amongst the stars. So as opposed to creating a goal then, what are you creating? Are you not creating something? You're creating an objective. Correct. I'm creating an objective. So what would it look like then? Beautiful. People would always ask me when I got into TV, Hey, Emmanuel, you want to be like Michael Strahan, right? For those that aren't familiar, Michael Strahan hosts Good Morning America, co-host NFL Hall of Famer.

4:49He's that guy. I said, no, I don't want to be like Michael Strahan. Cause if I say I want to be like Michael Strahan, I might just be like Michael Strahan. And while that's great for Michael Strahan, he's already taken. So why would I want to be like this man who's already taken is great and is great. And as great as he is, Michael Strahan's already taken. I got to be a man. So when people ask me, what do you want to be? I just say, I want to be as I want to be considered one of the most creative people the industry has ever seen. My objective is subjective. My objective is subject to people's opinion.

5:23It's like art. Bingo. It's exactly like art.

5:32I have a brand new book called Make Money Easy. And if you're looking to create more financial freedom in your life, you want abundance in your life, and you want to stop making money hard in your life, but you want to make it easier, you want to make it flow, you want to feel abundant, then make sure to go to makemoneyeasybook.com right now and get yourself a copy. I really think this is going to help you transform your relationship with money this moment moving forward. We have some big guests and content coming up. Make sure you're following and stay tuned to this episode of The Daily Motivation Show.

6:13Thank you so much for listening to today's episode of The Daily Motivation, and I hope you have an amazing rest of your day. If you enjoyed this episode, make sure to click the link in the description. That will take you to the full episode of our main podcast on the School of Greatness. And if you are loving the daily motivation, please follow us over on Apple Podcasts and Spotify and leave us a review over on Apple Podcasts right now. And if you want more exclusive content and ad-free listening experience, make sure to subscribe to our Greatness Plus channel on Apple Podcasts right now. And if you want to get even more inspiration from our world-class guests and learn how to improve your life and take it to the next level, then make sure to sign up for the Greatness newsletter and get it delivered right to your inbox over at greatness.com slash newsletter.

7:03Again, have an amazing day, and I'll see you tomorrow with another episode of the Daily Motivation Show.

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From the publisher

Leave an Amazon Rating or Review for my New York Times Bestselling book, Make Money Easy!

Check out the full episode: https://greatness.lnk.to/1934DM

Emmanuel Acho hung his NFL rejection letter above his bed.

Stared at it every morning. Every night. That was his goal.

Then at the NFL Combine, his quad tore off the bone mid-40-yard dash. Every scout watching. ESPN rolling. He hit the ground, got drafted in the sixth round, and walked away with one conclusion nobody expected: stop setting goals.

Goals have a ceiling. Hit one and you've stopped short of what was possible. Miss one and your self-worth takes the damage. Acho replaced goals entirely with what he calls an objective with no limitations. Sounds like a small distinction. It isn't.

He also won't model himself after Michael Strahan. Not because Strahan isn't great. Because Strahan's already taken. Let Strahan be Strahan, and Acho be Acho.

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TOPICS

Emmanuel Acho, goal setting mindset, self-worth, NFL Combine, objectives vs goals, self-efficacy, unlimited potential, personal identity, Illogical book, motivation psychology


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