In short
Persuasion habits for becoming an influential “master influencer,” framed as character-building. Core claims: persuasion happens in micro-moments; enrollment grows when you’re authentic, vulnerable, generous, positive, and empathetic; storytelling beats pure logic; negative/fear persuasion can work short-term but positive persuasion is more sustainable. Key examples: Martin Luther King Jr.’s “I Have a Dream” as a memorable story; David Bowie “turn and face the strain” after label pressure; Lyndon Johnson’s “Daisy” ad as fear-based persuasion.
Guest backgrounds
Jason Harris is the episode guest; Lewis Howes hosts.
Notable examples
Harvard Business School study of 20,000 employees—respect as top leadership driver.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOThe Art of Persuasion
0:37 to 1:51
Discover the importance of persuasion in daily interactions.
“There's 11 habits to becoming a master influencer, right?”
The Power of Storytelling
1:51 to 2:44
Learn why storytelling is a crucial skill for persuasion.
Embracing Authenticity
2:44 to 3:56
Understand how to embrace your true self for greater influence.
“When Martin Luther King is talking about he has a dream that one day his four children will be judged by the content of their character and not the color of their skin.”
Generosity in Persuasion
3:56 to 5:07
Explore the role of generosity in building connections.
“Well, the people that stand out and become more of who they are are the ones that benefit the most in the future.”
Positive vs. Negative Persuasion
5:07 to 7:11
Differentiate between positive and negative persuasion techniques.
“These are all skills that you can practice and learn like anything else.”
Empathy as a Persuasion Tool
7:11 to 7:52
Learn how empathy can enhance your persuasive abilities.
“Why is empathetic such a key to persuasion and being influential?”
Transcript
Automatic transcript. May contain errors.0:00Walmart Express Delivery can get what you need delivered in as fast as an hour. Whether it's baby formula when you're down to the last scoop, pet food before the bowl runs empty, batteries for a dead remote, or a last-minute gift, it is handled. Try Walmart Express Delivery today and get free delivery with promo code EXPRESS. Promotion valid for first Express Delivery order. $50 minimum. Subject to availability. Restrictions apply. Hi, my name is Lewis Howes, and welcome to The Daily Motivation Show.
0:37There's 11 habits to becoming a master influencer, right? And persuading people, is that what it is? It's all about persuasion. To buy into your vision, your dream, your products, your company, anything, right? That's right. Into you. Into you. And the idea is that persuasion is sort of a loaded word, you know? But we're all persuading all day long. And it's simple things like you're convincing your girlfriend where to go on vacation or where we're going to go to for dinner. Where are you going to go for dinner? So all day long, you're persuading your boss to give you a raise or company to hire you or someone to publish your book.
1:07Like all day long, there's micro instances of persuasion. And this is really just about building a personal character and habits to allow enrollment to be more natural and freer. And it's also about being yourself and finding a purpose. that's what gravitates people towards you is really knowing yourself leaning into your quirks and be able to be vulnerable be able to be able to not be perfect we all have flaws we all have issues we all have things we're trying to overcome and accomplish wherever we came from whatever our background leaning into those gives you power yeah you know not trying to push those down and suppress them leaning into being vulnerable and things that you're going through being able to talk about it creates power now you've got these 11 habits and there's kind of four core principles principles and then there's kind of sub-principles around that yeah right that's right so the first one is original what does that mean to be original yeah being an original you know it's that oscar wilde quote be yourself everyone else is taken it's sort of a few habits around how to lean into your authentic self yeah and find your truth and one of them is the persuasive power of storytelling and really understanding what drives you how to tell your story and that's part about being original that's interesting it's it's an art to learn how to tell stories yeah this can be very challenging for people i find it very challenging for me telling stories i'm good at telling other people's stories right but i'm not good at like coming up with stories on my own yeah the mind is a story processor not a logic processor it's really about facts and arguments kind of go in one ear and out the other like stats and numbers and data it might be important but stories really matter.
2:45When Martin Luther King is talking about he has a dream that one day his four children will be judged by the content of their character and not the color of their skin. He's telling a story. He's telling a dream. He's not talking about socioeconomic numbers and what this population has that this population doesn't have or the unfair balance. He's making a really big proclamation and he's telling a story a dream he had. That's what we remember. That's the power of storytelling. Another habit is to turn and face the strain. What does that mean? So Turning Face to Strange is all about my idol, David Bowie.
3:18He was a musician. And when he started, his label wanted him to do folk songs like Bob Dylan. And he was David Robert Jones. And those albums tanked. No one heard of him. Music was like somebody else. It wasn't him. And so he quit, left the label, went to a Buddhist monastery, came back, reincarnated as David Bowie, created these stories, Ziggy Stardust, The Thin White Duke. different albums he wasn't afraid to fly his freak flag was he man or woman you know was he homosexual heterosexual you didn't really know but that was him you know that was him was stirring things up and being himself and now he's you know he became one of the best-selling artists of all time wow by leaning into authenticity and what he stood for and being strange being strange whatever your turn and face to strange whatever your quirks are yeah lean into your quirks like don't try to Be what someone else wants you to be.
4:13Don't do what the label asks. Do what's inside of you. Well, the people that stand out and become more of who they are are the ones that benefit the most in the future. Yeah. If you're just trying to be like everyone else, you're just trying to fit in in a certain way. Yeah. You're not really making a mark on the world. You're not making a big impact. It's the ones that are willing to be strange and accepted. That's the key. Yeah. Even if it goes against everyone else, it should go against everyone else. That's right. But that's when you're going to shine the most. Yeah, yeah. Talk about being generous.
4:39This is another key principle in persuasion. This is kind of like the old law of reciprocity. Like when you give people feel inclined to want to give back. Why do you say, you know, give yourself away, the pull of positivity and just a little respect? So some of these habits you inherently have. You inherently had generosity as one of your habits. And so you were connecting people when you didn't know where it would lead. That was just who you were. Other people that don't have that, they can learn that skill. These are all skills that you can practice and learn like anything else. They're muscles that you got to work out.
5:13For me, generous is all about not expecting anything in return and just giving away. Respect is another form of being generous. I cover a study in the book that Harvard Business School, they interviewed 20 ,000 employees. And the number one thing that they said made for good leadership was respect. It wasn't time off. It wasn't a raise or money or promotion. the number one driver was respect. And if you respect the people you interact with and work with, you'll get more out of that team. If you respect them and see them as peers, that's what is going to level you up. Interesting. Yeah, yeah. Pull of positivity, what does that mean?
5:51There's a lot of different ways you can take persuasion. There's negative parts of persuasion, which are also really effective. Like fear-based persuasion. Fear-based persuasion. It's like my old football coach in high school or something. It was just like screamed at you. If you drop the ball, you're like, ah, you know. Was that effective? It was not effective for me. It wasn't effective. I mean, in some ways it made me work hard, but it made me constantly stressed. And I don't think you want that out of the people around you. You don't want them to be feeling fearful and stressed by your level of persuasion.
6:19Like, if you don't do this, then I'm going to scream at you more. It just sort of studies, like, the impact of negative versus positive persuasion and how positive persuasion wins out in the long run. You know, negative persuasion can certainly have its benefits and be effective. You see it in politics all the time. Yeah, it's crazy. I mean, that's all it is. Crazy. There was a 1964 Lyndon Johnson ad. It was sort of one of the first campaign ads like that that was called Daisy. And it shows a girl in a field picking daisies. Then a nuclear bomb goes off. And then the screen like fades to black.
6:52And it's basically like, if I don't vote for this dude. Oh, my God. You know, my family is going to blow up in a nuclear war. That's crazy. That's negative persuasion that was effective. It works. It works because that's fear based. And this just argues that the opposite is more productive for society. More sustainable, more healthy. Then empathetic. Why is empathetic such a key to persuasion and being influential? The basis of that is about the idea that we are all connected and related. You know, human beings are. We're the universe's only storytellers. We all share 99.9 % of the same DNA. That being said, the world is like super fractured.
7:31And so that's really just trying to understand your audience. And there's sort of habits on how to do that. And not, my dad doesn't have the same beliefs. So we're like complete opposites. You still share so much in common. And it's understanding shared values. We all, at the end of the day, want the same things. Safety, love. Safety, love. Connection. Connection. Human connection. Yeah. Those are sort of the drivers.
8:03I have a brand new book called Make Money Easy. And if you're looking to create more financial freedom in your life, you want abundance in your life, and you want to stop making money hard in your life, but you want to make it easier, you want to make it flow, you want to feel abundant, then make sure to go to makemoneyeasybook.com right now and get yourself a copy. I really think this is going to help you transform your relationship with money this moment moving forward. We have some big guests and content coming up. Make sure you're following and stay tuned to this episode of The Daily Motivation Show.
8:44Thank you so much for listening to today's episode of The Daily Motivation, and I hope you have an amazing rest of your day. If you enjoyed this episode, make sure to click the link in the description. That will take you to the full episode of our main podcast on the School of Greatness. And if you are loving the daily motivation, please follow us over on Apple Podcasts and Spotify and leave us a review over on Apple Podcasts right now. And if you want more exclusive content and ad-free listening experience, make sure to subscribe to our Greatness Plus channel on Apple Podcasts right now. And if you wanna get even more inspiration from our world-class guests and learn how to improve your life and take it to the next level, then make sure to sign up for the Greatness newsletter and get it delivered right to your inbox over at greatness.com slash newsletter.
9:34Again, have an amazing day, and I'll see you tomorrow with another episode of the Daily Motivation Show.
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Check out the full episode: https://lewishowes.com/podcast/the-soulful-art-of-persuasion-with-jason-harris/
Discover the secrets of building genuine relationships, tapping into empathy, and mastering the art of influence. Throughout the episode, you will learn valuable lessons, including the importance of active listening, the role of vulnerability in persuasion, and the significance of storytelling. Join Lewis and Jason on a journey of self-improvement and persuasion mastery that will leave you feeling motivated and ready to apply these life-changing insights to your own journey.
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