It Says Everything About You | 97th Floor Q&A

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1:41Taxes and fees extra. Initial plan term only. Greater than 35 gigabytes may slow when network is busy. Capable device required. Availability, speed, and coverage very easy. Mintmobile.com. Welcome to the Daily Stoic Podcast, where each day we read a passage of ancient wisdom designed to help you in your everyday life. Well, on Thursdays, we not only read the daily meditation, but we answer some questions from listeners and fellow Stoics who are trying to apply this philosophy just as you are. Some of these come from my talks. Some of these come from Zoom sessions that we do with Daily Stoic Life members or as part of the challenges.

2:17Some of them are from interactions I have on the street when there happened to be someone there recording. Thank you for listening, and we hope this is of use to you.

2:32It says everything about you. We don't know what Antoninus said to the customs officer in Tusculum, but we know that it was something that stuck with Marcus Aurelius. Can we guess that it was something kind, something patient, something decent? From Antoninus, we should expect nothing less. Why else would Marcus have noted it in meditations as an example of something he admired? It wouldn't have been Antoninus losing his temper at someone, acting like some Karen who had been wronged. No, it was probably something more like the story we know about Cato, who was traveling ahead of his baggage train and was received rudely by the town who did not recognize the powerful dignitary in front of them.

3:13Cato shrugged this slight off and went about his business, and when the town's mayor came later to apologize, Cato smiled and reminded him to treat strangers better. Not all of your visitors will be Cato's, he said. In Right Thing Right Now, which is the new book, which is coming out very, very soon, again, I'd love for you to pre-order it, there's a story I really liked about the famed lawyer Clarence Darrow. He and his son had gotten terrible service in the dining car of a railroad that Darrow had once represented. Will you report the man to the Chicago and Northwestern when you get back, his son asked about the waiter?

3:50No, no, his father said, brushing off the slight. Never hurt a man who was working for his living. How we treat the little guy says a lot about us. How we treat the gate agent at the airline, how we treat the customer service representative, how we treat the waiter and the barista. It says a lot about us. even when, perhaps especially when they aren't treating us well. Can we control our emotions? Can we contain our frustration? Can we remember that they are almost certainly having a hard time too? That no amount of yelling at someone making an hourly wage will make a plane appear or fix a stupid corporate policy?

4:26We all have bad days, which means that other people have bad days too. We should strive to be patient. We should strive to understand. We should try to be Cato's and Antoninus's and Darrow's. Try to be the bigger person, be worthy of wealth and responsibility and power. We are not better than anyone, but we can try to be the bigger person. That's what justice is, after all. It's about how we treat others and the standards we hold ourselves to, even if no one is watching, even if this call is being recorded for quality assurance purposes. and this idea of lowercase justice being just as valuable as any kind of legal justice is a theme in the new book right thing right now good characters good values and good deeds it's coming out on the 11th got a bunch of awesome pre-order bonuses if you haven't checked it out yet and uh i appreciate everyone who's written in to the daily stoic customer service about ordering the book because it hasn't always been smooth we've been ironing out some kinks i really appreciate the support, their packaging, and getting ready to send out the books here very, very soon.

5:32And I can't wait to hear what you think. You can get all those pre-order bonuses at dailystoic.com slash justice. And you can get signed numbered first editions, which I believe we are almost out of. So try to grab those. And if you miss out, don't get too angry with Ashley, who does our customer service. Anyways, appreciate all of you. And we'll talk soon.

6:07Hey, it's Ryan. Welcome to another episode of the Daily Stoic Podcast. According to my phone, in August of 2019, I went to Park City, Utah. And as I was driving to the airport, I was FaceTiming with my family telling them I was on my way home, passing through some neighborhood. Let me see if Google Maps can tell me exactly where it was. It was on Sidewinder Drive in Park City, Utah. I'm passing through this suburban neighborhood and there's a mama moose and a baby moose just eating the grass in someone's yard. It was one of the coolest experiences I've ever had. My kids freaked out. I just rolled down the window and held out the phone.

6:44None of this has really anything to do with today's episode except for the fact that I went back to Utah in October of 2022. And I gave another talk in Park City, Utah to a digital marketing agency called 97th Floor. It's an awesome conversation. They do this mastermind event there every year. And they asked me some questions at the end, some stoic questions. And that's what I'm bringing you today. I won't tease the questions because this is what we do every Thursday on the podcast. I answer some stoic questions. I thought these ones were good. And I'll throw that to you now. I did not see a moose on the way home.

7:20I was pretty disappointed about that. Maybe it'll happen again sometime I'll probably never see a moose in the flesh again No, no, actually that's not true because when I was in Jackson Hole last summer again weirdly on the way to the airport We hadn't seen one the entire trip and then on the way to the airport We also saw one so maybe that's the secret. You got to see him on the way to the airport Frankly, I didn't even know there were moose In utah I guess I should have known that but it was pretty damn cool Nothing to do with today's episode, but here are some answers to your stoic questions.

8:17writing about stoicism, I'm interested to know what would you today tell yourself from then as a marketing professional? And I'm interested to also know how has stoicism, the study of it, the practice of it, changed you as a professional? Because you're still in marketing in many capacities and as a parent. So yeah, we'll kick that off with that question and then we'll get to the audience. Yeah, I mean, I think we're all in marketing, right, whether we know it or not. And one of the things I, I built a marketing company. I've worked with all sorts of awesome brands and authors and figures over the years.

8:55But as I started to think about, like, what marketing is, working for clients, like, you're selling them a service that's ostensibly worth a lot or it wouldn't be paying you for it. And so I got really interested in, like, if I'm good at this, I should be doing it on things that I own, right, that I control. So opening the bookstore was part of this. I started a publishing company. I started Daily Stoic, which is a sort of daily email. And I have a bunch of other sort of projects or businesses there. And the idea was if I'm going to spend all this time marketing something, I really wanted to, first off, I think the most aggravating part of being in the marketing business is like you give the client all sorts of awesome advice or awesome ideas and then they don't do any of them.

9:46I wanted like actual control over what I was doing and then I wanted like real skin in the game. I wanted to be have participate in the upside of what I was doing. So it's not that I'm not in marketing anymore, although I don't work with any clients, I just have tried to take a lot of those skills towards and things that I control. And I think you're seeing this, particularly with influencers now, realizing like, okay, do I want to do an advertisement for this app or this service or whatever, or should I be making my own products? And we're seeing these billion dollar brands come from these influencers, they're realizing, I have an audience, I know how to get people talking about things, instead of doing that for a fee, I'm gonna actually own the underlying product.

10:33And I think that's really the exciting opportunity for marketers is that as the cost of making stuff or starting companies goes down as things go more and more direct to consumer if you have the ability to like sell things to get people excited about new things to launch things You have the most valuable toolkit that there is and you should be trying to if not always, at least some of the time, have real skin in the game, whether you're investing in those companies or co-founding those companies or you're starting your own brands or building your own platform. So the journey for me was sort of towards that.

11:09And then, you know, obviously every author is a marketer and you're selling intellectual property that you've created. And I spend a lot of time, you know, on my books, obviously, but then I spend a lot of time getting people to read those books. And I think sometimes people think they're too good for that. Like authors, I just write, and then people like them, they like them. I mean, books have covers to be judged on said covers, and if nobody reads what you wrote, is it really that great? And so, you know, I spend a lot of time on that. And obviously, philosophy is something I try to apply in my actual life as a person, but that's sort of been my evolution as a marketer.

11:47So we have a lot of emergencies, or a lot of people say that they have a lot of emergencies to pop up every day, right? Everybody's talking about, I gotta go put out a fire. That seems to be a very common conversation. So knowing that not everything is an emergency, how do we determine on our own what is and isn't an emergency? Because there are legit emergencies, right? No, no, there definitely are. I would say I have found very few emergencies that actually involve me needing to wake up in the middle of the night, right? Which is the reason people say, that's why I sleep with my phone next to my bed or whatever, right?

12:23So I try to create space and boundaries and that's sort of how I think about the device stuff. And there certainly are emergencies. I think the stoic argument would be what emergency is ever solved by freaking out, right? It's like I think we hear emergency and our first reaction is like panic, which never makes the emergency better. And that's what Chris Hadfield was talking about. That look, there's a number of things you're going to do in response to this that could move the ball forward. And then there's going to be the stuff that might be emotionally cathartic or distracting or any number of other things, but the emergency is still going to be there.

13:05The consequences of that emergency are still going to be there. So if you're tackling that thing in front of you, that crisis calmly, quickly, firmly, I think you're treating the emergency with respect if you're running around like the house on fire, you're probably not actually doing anything about set fire. And people have trained, whether you're in crisis PR or you're a firefighter running into a burning building, because you've done this thing a lot of times, because you know that there is a way through and out, you actually are able to kind of be that calming presence in the room. You're able to go, guys, we can handle all of this stuff later.

13:47What we need to do now is decide are we putting out X statement or Y statement, right? Are we going to, you know, sales are down 30%. We can't make it through another quarter with those kind of numbers. What is the marketing plan to pull us out of this? Or, you know, how are we stopping and bleeding? So I think people who have exposed themselves to stressful situations over and over again should be in a position to handle those real emergencies better. and you know the Stokes would say again about something like COVID like we all just lived through this enormous historical moment that challenged and you know stressed us out in so many ways but it should give us some perspective or sense of sort of confidence in our ability to be like I can get through difficult things like you have been tested so I do think the more you deal with stressful difficult emergencies the better you are at distinguishing between real emergency and not real emergency, and then like, hey, what are the first steps to hopefully resolving this thing?

14:51Where did the origin of your interest in stoicism come from? Was it family, a friend? You've taken this to a really fascinating level of understanding history, its application to life. I'm super interested in the origin for you. Yes, someone just gave me a book recommendation. I was at a conference, and someone said, you should read Epictetus. And I went and I bought Epictetus and Mark Should Realize on Amazon, and it sort of blew my mind. The irony is, actually, if you read Meditation, so the book of an emperor written 2 ,000 years ago, at the beginning of it, he's sort of thanking all the people who changed his life.

15:33and he thanks this guy, Rusticus, who was one of his teachers, for giving him a copy of Epictetus. And so, you know, this process of being changed by a book recommendation is like one of the oldest things that has ever existed. I think, you know, you could do well as a reader to just ask people what books have changed their lives and then read those books. The problem is, like, we know what a lot of those books are, and we're like, I'm busy, or, you know, I want to read the newest, you know, insert book. So yeah, it was just really just, I asked a question and I got an answer and I followed up on said answer and it totally changed the course of my life.

16:12That actually ties in a lot to my question. So we're marketers and creatives and a lot of us have a lot of ideas and so I'm curious, what is the way that you narrow down when you are multi-passionate or have lots of ideas? How do you narrow down to your next big thing? Yeah, that is the ultimate question. I think if someone who has lots of ideas there's lots of things you could do it's the question of sort of what should you do for me one of the tests i like is like um what would happen if i didn't do it so first off like personally how would i feel like so when i write a book it's almost always because i felt i couldn't not write that book right and if if i'm like oh you know it would be cool to do a book about this like that's not enough because it's really hard right and so if you're doing it because you think it'd be fun, if you think about it because it would be good for the business, or any of those reasons, those are not usually enough to get you through, Paul Graham calls it the trough of despair.

17:09You have to really want to do it. But then the other version of that test for me is if I didn't do it, would someone else do it? And if the answer is yes, then it's maybe not the right thing. So I like to do the things that only I can do. And so again, when we're talking about going to the uniqueness, I have a lot of ideas for funny meme accounts on the internet, but someone's probably going to do that. You know what I mean? If someone else is going to fill that space, then is that what you should be spending the limited life that you have? But if it's not going to be done, maybe you should do it.

17:53And the idea of each of us is born with completely unique DNA, completely unique moment in time, circumstances, experiences, strengths, weaknesses, etc. You have a monopoly intrinsically as a human being. The problem is we often go, what are other people doing? What's trending right now? What's succeeding right now? And as a result of that, we are going, it's safe, but we're going towards the competition and I think you actually go the other way so it's like if I didn't do it it wouldn't get done means like you're probably going to be the only one doing that thing and so yeah I try to go towards that.

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