


21 Oct 2025 · 11m

The Moment When This is More Precious Than Gold | Build Up, Don't Tear Down
In this episode, Ryan Holiday discusses the fundamental principle that wisdom and self-development cannot be outsourced or faked; they require personal commitment and effort. The episode also introduces his new book, Wisdom Takes Work, which emphasizes the importance of cultivating wisdom over time.
Written by AI. May contain mistakes.

Get the gist, explore an idea or ask about something said.
On The Daily Stoic, what are the key points of this episode?
Automatic transcript. May contain errors.
0:05Welcome to the Daily Stoic Podcast, where each day we bring you a Stoic inspired meditation designed to help you find strength and insight and wisdom into everyday life. Each one of these episodes is based on the 2 ,000-year-old philosophy that has guided some of history's greatest men and women to help you learn from them, to follow in their example, and to start your day off with a little dose of courage and discipline and justice and wisdom. For more, visit dailystoic.com.
1:09a moment where all these stresses are mixed together. It could be more than a moment, a string of moments, a period of opportunities and choices of responsibility and high stakes where you will need to be at your best and to be the best. And here, there, what will you need? You won't need answers, as Epictetus once told a student who was asking him for specific instructions for life. You will need, as he explained, adaptability to circumstances. You will need wisdom, that ability to see clearly, to understand fully, to decide rightly. In this moment, you will find out whether you have trained sufficiently, whether you have made the necessary deposits.
1:55Because here, here you will need to make significant withdrawals. Think of Marcus Aurelius when he became emperor. Think of Thrasia navigating the tyranny and disorientation of Nero's regime. Think of Stockdale thrown in prison, his orders woefully inadequate for the ordeal that he and his men were facing, having to build a new system, a new framework from scratch. Think about how much trouble they would have been in had they not cultivated the kind of mind and soul necessary to navigate such burdens. The title of the new book, the fourth and final one in the Stoic Virtue series, which comes out today.
2:35Hey, today is the first day you can buy. You could download it right now on Audible and listen to it. Ebook right now and listen to it. You can still grab the signed first editions at dailystoic.com slash wisdom or head out to the painted porch or any bookstore you like. But the title of that book is Wisdom Takes Work because it does. Right. It takes a lot of work. But that work becomes worth it in moments such as these. When you have big decisions to make, difficult periods to endure, noise to make sense of, something you just have to get right. No one will be able to do this for you. You can't outsource it.
3:11You can't fake it. There are no hacks. Only hacking it day to day for many years before the payoff becomes clear. But you have to do it because someday, perhaps sooner than you think, this wisdom will be more precious than gold to you. It will be what guides you. It will be what makes or breaks you. So do the work because you're going to need it. Wisdom takes work. Learn, apply, repeat. That is the new book, as I said, the fourth and final book in the Stoic Virtue series, which I've been working on since 2019. If you read Courage is Calling or Discipline is Destiny or Right Thing right now, you know where this series has been building the fourth and final virtue, wisdom, arguably the most essential and the most important.
4:00And I'm most proud of this book, and I can't wait for you to read it. Here it is. It is out. You can grab it anywhere books are sold, or you can grab, as I said, those signed first editions, dailystoic.com slash wisdom. It would mean so much to me if you could support the book. I've got a bunch of awesome bonuses that we're still offering. You can get signed manuscript pages. You can come have dinner with me and talk about the ideas in the book. All this and more at dailystoic.com. We're going to be doing a call where we discuss the book, a bunch of other awesome stuff, including some bonus chapters.
4:32As I said, dailystoic.com. I can't wait for you to read this thing. I've been working on it now for a very long time, and here it is. It is out, and it would mean so much to me if you could support it. This first week is where a lot of books are sort of, their success is determined, right? How does it do in the first week? Do people get it in their hands? Do they give it to other people? All that means a great deal. So it would mean a great deal to me. Can't wait to hear what you think. Thanks. Talk soon.
5:06Thanks to Toyota Trucks for sponsoring this episode. When I bought my ranch in 2015 out here in Bastro County, I drove my car about halfway down the dirt road that we live on. thought this isn't going to work, stopped, parked it, walked the rest of the way home, borrowed my wife's car, drove into Austin and bought a truck. What I bought was a Toyota Tacoma. And this truck wasn't just transportation getting me to and from my house. It unlocked a whole different style of living for us, not just on the ranch, but in our little Texas towns. There were places I could go now that I couldn't go before, especially out here in the piney forests, through the fields, and on the unpaved roads like the one that I lived in.
5:51We got to go deep into the hill country's wild beauty. We've driven all the way out to East Texas. We've driven across the country. And by we, I mean not just my wife, but both my kids who I drove home from the hospital in that truck. Toyota trucks are built for those who understand that the best adventures happen when you're willing to veer off course because you never know when you'll end up on a Toyota adventure detour. And of course, this is stoicism too, because every detour, every obstacle is an opportunity. But it's helpful if you can handle the difficulty inherent in that. If you've got the resilience and the right companion to make it wherever the road takes you, discover your uncharted territory.
6:33Learn more at toyota.com slash trucks slash adventure dash detours. Look, Look, when you're hiring, you don't want just anyone. You need the right person with the right background who can move your business forward. And when I need candidates who match what we're looking for at Daily Stoic for any of my businesses, we trust Indeed Sponsored Jobs. Because when you're hiring, Indeed is all you need. You can give your job the best chance to be seen with Indeed's Sponsored Jobs. They can help you stand out and hire quality candidates who can drive the results you need. And according to Indeed, data-sponsored jobs posted directly on Indeed are 90 % more likely to report a hire than non-sponsored jobs because you reach a bigger pool of quality candidates.
7:20And you should join the 1.6 million companies that sponsor their jobs with Indeed. People are finding quality hires on Indeed right now. In the minute we've been talking, companies like yours made 27 hires on Indeed. Spend more time interviewing candidates who check all your boxes. Less stress, less time, more results now with Indeed Sponsored Jobs. And listeners of this show will get a$75 sponsored job credit to help you get your job the premium status it deserves at Indeed.com slash Daily Stoic. Just go to Indeed.com slash Daily Stoic right now to support the show by saying you heard about Indeed on this podcast.
7:57Indeed.com slash Daily Stoic. Terms and conditions apply. If you're hiring, do it the right way with Indeed.
8:07This is from this week's entry in the Daily Stoic Journal, 366 Days of Writing and Reflection on the Art of Living by yours truly, and my colleague, Stephen Hanselman, who I also wrote the Daily Stoic with. You can actually get signed copies of the Daily Stoic Journal in the Daily Stoic store at store.dailystoic.com, or we've got copies here at The Painted Porch, my bookstore in Bastrop, Texas. Build up, don't tear down. Is there a worse environment to work in than one where bullying and one-upsmanship are the norm? Sometimes leaders seem to think that this is part of the job description, that they're there to regulate and keep people in line.
8:46In truth, tearing people down is incredibly counterproductive. Pete Carroll, coach of the Seattle Seahawks, poses a question. If self-confidence is so important for players, why would a coach ever risk anything to damage it? Marcus Aurelius, who had the power to take anyone down at will, even kill them, almost never actually did. Instead, he reminded himself that it was better to build up, to be community-minded, modest, prepared, and tolerant of others. We are made for cooperation, the Stoics said, and to render works held in common. Let's think about that going forward. How can we help build self-confidence of others?
9:23How can we find some of our own in doing so? We have two quotes from Marcus today. He says, so someone's good at taking down an opponent. That doesn't make them more community-minded or modest or well-prepared for any circumstances or more tolerant for the faults of others. That's Meditations 7.5.2. And then for Meditations 8.12, he says, whenever you have trouble getting up in the morning, remind yourself that you are made by nature for the purpose of working with others and that our own natural purpose that is more fitting and more satisfying. When we interviewed Major General Dan Cain in the Leadership Challenge, he was saying that almost never in his career has he ever said, I'm ordering you to do this.
10:06I think we have this fantasy that once we really get power, we become head coach. You know, we become a general. Then we won't have to ask. We won't have to persuade. We can just demand. But that's not how it works. Eisenhower famously said the art of leadership is getting people to do things because they want to do them. Right. Randall Stutman, who I talked about last week in The Leadership Challenge, which I urge you all to check out, talks about how the job of a leader is to make people better. It's not to keep them in line. It's not to break them down. It's not to mold them into who you want them to be.
10:37It's to make them the best version of themselves. This is why the Stoic virtues of patience and kindness and understanding and empathy are so important. It's not about brute force. A Stoic is strict. Yes, strict with yourself. but we try to be tolerant and kind to others. And I struggle with this. I really struggle. I think a lot of smart, talented people, again, it was a little egotistical to describe myself that way, but you get my point. A lot of people who are good at what they do find it very hard to be patient or tolerant of people who are not good at what they do, especially when those people are getting in the way of what you're trying to do.
11:11And I struggle with that. The moments I've lost my temper, moments I regret as a leader, as a boss, almost invariably come from that sense of frustration. Why? Why? I told you how I wanted this done. I went over it like 15 times. And I have to catch myself and calm myself. And remember, this isn't making anyone better. And it's making me worse. I look like an asshole because I'm being an asshole. And that's not a good way to be. So we have to learn how to keep ourselves in check, how to be strict with what we control, tolerant and understanding and patient with other people and with their actions, because that's not in our control.
11:48And this is one of the things that ancient historians credit Marcus Aurelius with, that he was very tolerant of the flaws with others, that he found a way to work with them, that he found a way to get things out of them, that he found a way to put them to good use. And I think there's not a better endorsement of a leader than that. Our ability to not expect perfection of other people. This was something Rick Fox famously said about Kobe Bryant, that Kobe Bryant struggled to realize that not everyone was Kobe Bryant. And in the ancient world, there was an expression, we can't all be Cato's. But no one had to understand this more than Cato, that not everyone was like him.
12:25Not everyone was as good as him. Not everyone naturally understood or was committed to these things the way that he was. And so you have to understand that your job is still ideally to get people closer to that ideal to make them better. But you're not going to do it through force. You're not going to do it through bullying. You're definitely not going to do it through humiliation. You're definitely not going to do it through yelling. And in fact, when you are yelling, you have almost always screwed up as a boss. Is there tactically, sometimes it needs to be done to send a message? Sure, maybe, but this is almost always a rationalization of an impulse that's gotten out of control or struggle we're having.
13:01So today and this week, I want you to think about the idea of being calm, being collected, being kind, being a builder, not a destroyer, being an asker, not an orderer, a demander, right? Convince, persuade, inspire. Don't demand. Don't bully. Don't force. You will get more this way, I promise. and I hope you journal on this in the Daily Stoic Journal if you're doing it. And just a thought to think about. Build people up, make them better. You don't need sheer force. You don't need anger. Don't need to order them. Persuade. Make them do it because they want to do it. Make them do it because they've seen the results when you've done it.
13:40That's the Stoic way.
13:46Hey, it's Ryan. Thank you for listening to the Daily Stoic podcast. I just wanted to say We so appreciate it. We love serving you. It's amazing to us that over 30 million people have downloaded these episodes in the couple years we've been doing it. It's an honor. Please spread the word, tell people about it. And this isn't to sell anything. I just wanted to say thank you.
14:25Look, ads are annoying. They are to be avoided, if at all possible. I understand as a content creator why they need to exist. That's why I don't begrudge them when they appear on the shows that I listen to. But again, as a person who has to pay a podcast producer and has to pay for equipment and for the studio and the building that the studio is in, it's a lot to keep something like the Daily Stoic going. So if you want to support a show but not listen to ads, well, we have partnered with Supercast to bring you a ad-free version of Daily Stoic. We're calling it Daily Stoic Premium. And with Premium, you can listen to every episode of the Daily Stoic podcast completely ad-free, no interruptions, just the ideas, just the messages, just the conversations you came here for.
15:19And you can also get early access to episodes before they're available to the public. And we're going to have a bunch of exclusive bonus content and extended interviews in there just for Daily Stoic Premium members as well. If you want to remove distractions, go deeper into Stoicism and support the work we do here. Well, it takes less than a minute to sign up for Daily Stoic Premium, and we are offering a limited time discount of 20 % off your first year. Just go to Stoic.com slash premium to sign up right now or click the link in the show descriptions to make those ads go away.
No one will be able to do this for you. You can't outsource it. You can't fake it. There are no hacks.
📖 Wisdom Takes Work is out TODAY! Grab your copy here: https://store.dailystoic.com/pages/wisdom-takes-work
👉 Support the podcast and go deeper into Stoicism by subscribing to The Daily Stoic Premium - unlock ad-free listening, early access, and bonus content: https://dailystoic.supercast.com/
🎙️ Follow The Daily Stoic Podcast on Instagram: https://www.instagram.com/dailystoicpodcast
🎥 Watch the video episodes on The Daily Stoic YouTube channel: https://www.youtube.com/@DailyStoic/videos
✉️ Want Stoic wisdom delivered to your inbox daily? Sign up for the FREE Daily Stoic email at https://dailystoic.com/dailyemail
🏛 Get Stoic inspired books, medallions, and prints to remember these lessons at the Daily Stoic Store: https://store.dailystoic.com/
📱 Follow us: Instagram, Twitter, YouTube, TikTok, and Facebook
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.





