60-Minute B2B Blitz Part 2: 8 Marketers Share Their Best Plays from 2026 (So Far)

0:00Hey, it's Dave. So Zoom Webinars and Events has made our recent Exit 5 Live sessions way more pro lately. But don't just take my word for it. Check this out. This is what Kelly B said. She said, I compare all other webinars now against Exit 5. I love that. And look, in a world of AI slop, we just want to make something that's actually worth going to. It's not easy to get an hour out of your day. I'm just the on-air talent, though. So I'm going to kick it over to Marissa and Maria. This is our Exit 5 Live production team, our content team here at Exit 5, since they're the ones actually making this all happen.

0:29And Marissa. I've been doing B2B content a long time. I know. It's hard to hold attention for more than 30 seconds, let alone a whole webinar. But Zoom webinars helps. Recently, we've had nearly 2 ,000 registrants, over 500 live, and hundreds of hours of watch time on our sessions. Maria, what would you say is driving that?

0:46Marketer 4: It all starts with prep. We do up to seven hours per session. Choosing a topic, prep calls, building the run of show, and so much more. With Zoom webinars and events, everything's in one place. registration, emails, polls, analytics. So it's simple to run that cycle every two weeks. At Showtime, I hand it back to Marissa in Zoom's production studio. With Zoom's production studio, I can set the scenes in advance. So on the big day, I just send them live with speakers and content already in place. Clean transitions, crystal clear audio and video. I feel like I'm running the big game back there. So this is why our webinars have been crushing it lately.

1:21Look, they just said we're spending seven hours per session on this. And don't just take our word for it. Come and see firsthand. And we run these every other Friday. It's called Exit 5 Live, now powered by Zoom webinars and events. So come and check us out, see this whole thing live. And if you want to learn more about using Zoom at your company, check out zoom.com slash exit five. That's zoom.com slash exit five. Hey, it's me, Dave. Today's episode is brought to you by Convertive, a B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy. Q4 is the time of year when having a great agency partner matters more than ever.

1:56If you're shopping for a new agency, Convertive is worth looking into. They work with marketing and operations leaders to help grow revenue across the business and AEO. One of the things I know you're thinking about right now is one of their specialties. Trusted by companies like DocuSign, Databank, and Constructor, Convertive builds on the search and marketing work you're already doing and helps optimize your site so more of your buyers find you and turn it into pipeline. Right now, they're offering Exit 5 listeners a free AI search review. They'll run the questions your buyers are actually asking through your Google and AI tools, show you how you stack up against competitors, and tell you what's worth fixing.

2:30If you're looking for a refresh of your AEO strategy in 2027, this AI search review with Convertive is a great place to start. Check it out. It's convertive.com slash exit5. That's convertive.com slash exit5. And you can also see the link in the show notes. You're listening to The Dave Gerrard Show.

2:52One, two, three, four, action. One, two, three, four, action.

3:03Marketer 1: Hey, Dan. What's up? Nice to have a co-host. I had Jess Cook two weeks ago. I got Dasha on here today. We just decided, you know, these things more, they need more energy. Jill's already in the chat. These have been really fun. So it's the top of the hour here. Lunchtime on the East Coast. I know people are coming in from all over. Todd Jones already in the mix with the double Dave and Dasha. The team D's are in the building.

3:27Marketer 4: The double D's.

3:28Marketer 1: If you know, I was going to say that. And then I was like, you know what? Let's not start the note on that. Someone's going to clip that and cancel me right out of the gate. I'm sorry. Marissa said, shush. My favorite show is on breakfast time on the West Coast. Dasha, good to have you. So you've been an exit five member for a minute. We've been trying to get some more fresh energy, fresh talent around here beyond the same people, the same guy, that's been talking about this stuff for a decade now. So I'm happy to have you in the mix. You're gonna be my co-host today. For people who are joining us for the very first time, I'm just gonna give you a quick little rundown.

4:03Marketer 1: My name is Dave Garrett. I'm the founder of Exit 5. Exit 5 is, I think we've built the top resource for B2B marketing professionals. We have a community, a podcast, newsletter. We do events online like this one and in person coming up Drive 2026 in September. But we do these. These are called Exit 5 Live. We do them twice a month. and we do them because, man, I am tired of listening to Claude. No disrespect to Claude if you're listening. Give me advice about marketing because I think there's a huge gap in what we're seeing from our community. There's a huge gap from what people are actually doing versus what the AI thought leader is writing about on LinkedIn.

4:37Marketer 1: So people doing the actual work inside of real companies, that's our job here at Exit 5 to bring you those stories. And that's what we do. We really have cracked something with this format here where we have eight marketing pros with us and each one is gonna get exactly two minutes, two minutes for real. We'll kick you off that stage so fast. Two minutes to share a preview of the best marketing play they've run this year. This is Real Tactics with Real Results and we are going to basically, everyone goes for two minutes, then we're gonna vote, then we're gonna pick a winner from the two-minute session.

5:09Marketer 1: Everyone's gonna come back. We're gonna have four people to come back and we're gonna pick one winner and that is the world-famous winner of our B2B Blitz breakdown. down. We got Brendan, Molly, Austin, Holly, Anthony, Brianna, Jessica, and Aditya to come and share. Did I miss anything in my housekeeping? How am I doing? Dasher, what do you think? Did I miss anything?

5:31Marketer 4: I think the only thing is if it sounds intense, it's because it is. And everyone is going to be bringing their A game. I sat in on the prep. It's amazing. You should stay until the end. That's my plug.

5:41Marketer 1: All right. So stay until the end because we want you to vote. You're going to vote. And then we also have prizes. The world famous trophy. Dan is a big trophy guy. He's a big physical goods guy. Trophies, gongs. We send out this trophy engraved with your name on it. Plus send you exit five swag to the winner. Plus this is the real big one feature in our newsletter, which comes out every week talking about your play that you ran here live on this session. So I think we've hit on all the stuff today. What's fun is I don't have a sponsor for this. This is where I usually do a sponsor read. So today's sponsor is exit5.com slash drive.

6:17Marketer 1: If you're not, don't have a ticket to our event, which is coming up in something like Dan said, 45, 46 days, go do that exit5.com slash drive. Otherwise, we got some time back. Marissa backstage, producer Marissa, I'm ready. If you're ready, we got a little bit of buffer. Brendan Hufford's our first guy up. He's the founder of Growth Sprints. You may have seen him at Drive. He's got a bunch of LinkedIn followers, a really thoughtful dude on marketing. Let's pop it off. I'm ready. Can we get it? Let's go. All right. Here we go. You'll see the timer. Marissa is going to put the timer up and then we're off to the races here.

6:49Marketer 1: Here we go. Two minutes is on the clock. Ship it. Hey, real quick, before we talk about these three hidden S words that print money, who loves money in a defensible career? Huh? All of us? Great. I do. For sure. So usually in a content strategy that I would give to a client or anybody else, I would tell them to name the problem, build in these discovery loops, show up where people are searching, show up on the feeds that matter, build relationships over time. Fun fact, we're not talking about any of this today. We're talking about the thing I do before I do this stuff. I've been running this play for years.

7:21It works every single time. Because if you're like me, you want two things, right? You want to have impact in your career. You also want to do work that you're proud of. But this is hard. We are burned out, more burned out than ever. And it's confusing. You end up doing something like this where it's like, I don't know, just publish like 20 blogs a week, like figure it out, just more checkbox marketing. Absolutely not. Not today. Because the advice you're going to get is like, just talk to your customers. And I think that's easy. And it is the right advice. Some people are doing everything they can not to talk.

7:50They're making chat GPT pretend to be their customer. But some of us, and if you've ever been in a really big company, you know, this is true. You try to talk to customers, you run into this. Hey, we already sent them too many emails. We don't want to bother them. Sales owns that relationship. Legal has to review it first. We already have NPS data. Can't we just use that? We talked to them last year. Basically, it's the I love LAMP version of marketing. And this is me saying, stop it. Because your customers are also on 40 million calls with your team every single week. So yes, talk to customers.

8:25But the play I want to share with you today is what I call the 3S strategy. These 3S words, sales, success, and support. I work mostly in B2B tech, but this works in other B2B businesses as well. I am going to share with you step by step exactly how I do this. Who do I talk to? What do I say to them? The exact questions, you can steal them and swipe them for yourself. This stuff crushes for AI search. It absolutely crushes for traditional Google search. And if you bring me back for round two, I'll share all of it with you make some notes now

8:58Marketer 1: and because what you and me will do after is we're going to bring all four people from round one up while we run the poll we'll have I think we're going to have some time to ask questions right and my team gut check me on the chat we did that last time I thought that was useful if we have time to do that where we can have everybody come up ask a couple more questions that was really great all right Molly is this your pickleball partner by the way is there bias here are you

9:19Marketer 4: we met at drive and we played pickleball together. Okay. And I think we won. So.

9:27Marketer 1: You think?

9:28Marketer 4: Might be doomed.

9:29Marketer 1: Yeah. All right, Molly, you're up. Awesome. Set it off. Super excited. Hi, I'm Molly. I'm the content marketing manager at Customer.io. I'm going to run through our play that help us boost AI visibility 30 % year over year by updating existing content. So a year ago, AI mentioned us in one of every 12 conversations about marketing automation platforms. Today, we're mentioned in one of every three. Our visibility score increased by 30%. And when our audience is searching for alternatives to our competitors, we're the number one most recommended brand by AI platforms. New content has helped with our success here, but optimizing existing content was just as important.

10:04So AI prioritizes content that has been updated in the last six months, and bots prefer a specific format when they're looking for information. So you'll see on the left, there's a more traditionally formatted blog post, big block of text, non-optimized H2s, and outdated stats. On the right, you'll see an optimized blog that has H2s that tie back to our key prompts, content that's laid out for bots to read easily, and up-to-date citations, messaging, and features we've done. To update our existing pages, we will upload a copy of the metadata and the copy into the skill and clod, and they get all of the recommended edits to boost our AI visibility.

10:39Those edits often include adding in the TLDR and FAQ section, updating our H2s and H3s, adding new credible articles to replace outdated stats, removing huge blocks of text, adding in more charts, bullets, and descriptive elements too. And these updates also make our pages better for humans, which is our primary goal. So here's an example of the impact. We optimized this page in early 2026, and it's now in the 100 percentile for citations. This page has gained 11 ,000 citations in the last five months, and our active users on this page are up 104 % since we made the updates. You can screenshot this slide.

11:13This has an overview for getting started with your own optimizations, or you can vote me back up for round two and I'll show you exactly how the skill works. And I'll give you a copy of the skill to customize for your own company with 10 seconds to spare.

11:25Marketer 1: Heck yeah. That was great. Great delivery. Awesome delivery. The receipts. She had the receipts. Good for you. Thank you. Thank you. All right. Good job, Molly. Austin Fuller. Austin is head of global product marketing at Exeger. And we're going to hear about product-led content. Let's go, Austin. Lock in. All right. Thanks, Dave. As he said, I'm Austin Fuller. I lead product marketing here at Exeger. And I'm going to share with you how product-led content 10x our engagement and sent our CEO to testify in front of Congress. Just housekeeping, my opinion is my own. It doesn't reflect Exeger, the Department of Defense, or anyone else in the federal government.

11:59For context, we prevent and reduce supply chain disruptions for large enterprises and governments. We have a small pool of accounts in a very competitive market, and we need a punch above our weight. The play is incredibly simple on paper. So we use our own product as if we were a customer to create insights. We package those insights into a report, and then we distribute it to customers, prospects, industry analysts, media, and anyone else that'll listen. For the product part, it's really important to find a job to be done for your ICP and do part or all of that job. That's how you ensure you're not promoting and that your ICP will find it valuable.

12:31for packaging the insights. I define insight as one of two things. Teach me about a problem I don't know about, but probably should, or teach me something new about a problem I do know about. And then for distribution, it's largely ungated. We optimize for consumption. We distribute via all of our marketing channels, sales, customer success, and it feeds our industry analyst briefings for Gartner from Forrester and IDC. Here's the receipts. This is a picture of our CEO, Brandon Daniels, testifying in Congress. For some of the metrics, we get four to 10 times the engagement compared to any other type of content.

13:00And it's led to millions of dollars in a qualified pipeline. The question most people have is, I don't have really cool data like Exeger. What do I do? If you vote for me, you'll find out.

13:10Marketer 1: Oh, what a hook. Let's go. Let's go. Good job. Dashiell, I got 40 seconds to kill. So reactions, reactions so far. Good job, Austin. Send them out of here.

13:19Marketer 4: Reactions? Amazing. I want to know. Well, okay. I can't ask a question yet.

13:24Marketer 1: No, you can. We don't have a question. Or can I ask a question? I tried to give you 40 seconds right there to do that, but it's okay. I thought that was awesome.

13:32Marketer 4: All of these presentations are cooking. I will say I don't envy people that have to vote.

13:40Marketer 1: You don't. That's the easiest job. Sit on your couch and be a critic of someone else's work. That's the internet in a nutshell. All right. The dream. Holly. Oh, I'm a sucker for a good bookshelf. Holly's got two of them. I like that. Good backdrop. I do my best. All right. We're ready? We're cooking. And yeah, keep it going. Okay. So go back with me, everybody. It's Friday in June. I've got a launch coming up on Tuesday. We've got a new product, new ICP, a whole launch's worth of content that we got to get QA'd. And we're almost at the finish line, but we got to make sure that everything's locked in, ready to go.

14:13And I know we have all been there and felt the stress a little different than maybe the stress of presenting to Congress, but no less real. And luckily for me this time around, I had an agent ready to help me review everything. So a little bit of background, Markup was rebranded from AcroLinks back in September of last year. And when we rolled out the new brand, we were targeting developers. In Q1, we pivoted to marketers instead. And that meant we had a whole library of content that was technically correct, but not actually right for our new audience. And to make our content work for our new ICP, we ran everything through a persona agent so that before anything publishes, we can run it against the buyer we're actually targeting.

14:51So in our case, that may be a marketer, a developer, a tech docs writer, and every writer on the team is using the same editing agent in order to check against the person who's actually going to read the content. So real example here, back to that June launch, our homepage had this language, API-first architecture and MCP integrations. That's great for a developer, makes sense that no issues flagged. But for the marketing persona, I got a notification and the recommendation to change that to plugs into the tools you already use. It's the same feature, but written away that actually resonates for this persona.

15:24The agent copped this across dozens of places on our web copy and in our blog posts ahead of the launch. And I was able to review that list, figure out where to make the changes and get them done in a matter of minutes rather than having to do it over that weekend ahead of the launch. And what I love most about this is it's not a wholesale swap. It's developers still matter for us in some cases. I just get to make the changes without having to dig through everything manually. So before your next content launch, ask yourself this one question, who is it actually for? And then make sure your content actually aligns with it.

15:55And if you want to hear about an AI editor we have that also helps us for AI search, if you vote me through, I can tell you how we make our content more citation friendly.

16:04Marketer 4: Wow. Beat the clock by literally one second.

16:07Marketer 1: I'd love to see Claude try to do that.

16:09Marketer 4: Claude still has no sense of time, I'm pretty sure.

16:13Marketer 1: Ah, exactly right. Yes. Okay, so that's round one. Round one is a wrap. No disrespect to anyone who's ever done one of these with us before, but that was like the hottest four for four round one. People were so tight prep. The chat is electric right now. Some are calling this the greatest webinar format ever invented. I mean, that's pretty amazing. All right. This is it. Who is going to move on to the next round? I just need confirmation from my squad real quick. Are we picking one? Last time we had like a mystery person. Are we doing one from each round right here? My co-host, do you know the answer to that?

16:45Marketer 1: I see our team is furious. Yeah. All right. If you don't win, just we pick one.

16:51Marketer 4: And then if it doesn't work out for them in this round, I think they still have a chance in the second round to make it into the final.

16:57Marketer 1: Oh, there's a mystery pick. So we do that to keep you engaged. All right. It's the hot. Get your votes in. Let's go. We got one. We're going to close the poll in a minute. It's really close. 41 percent, 39 percent, 7 percent, 13 percent. Are we going to call it? Should we call it? Any more votes last time to vote? Don't vote and drive at the same time. But this is it. Here we go. Austin got slept on. That's completely just the disrespect that 7 % for like, he hit me with the Department of Defense disclaimer and I automatically voted for him, but it's okay. All right. Looks like Molly's moving on to the next round.

17:33Marketer 1: Let's give it up. Give it up for Molly. I think Molly, you know, she came with the receipts on the AI citations and that's always It's going to be great. But I'm already like, can Austin speak at Drive too? I'm already messaging the team. We got the whole crew. So this is really good. Okay, so hang around. We're going to have a mystery guest, a third winner. And now we're going to roll right into round two because this isn't one of those.

17:55Marketer 4: Wait, before you roll, one important announcement. There will be a Q &A inside the Exit 5 community. So if you have a lot of questions like me, you should come to the Hangout. Come hang out in the Exit 5 community and ask your questions there.

18:08Marketer 1: All right, you're hired. Good job. All right.

18:12Marketer 4: That's going to get me some brownie points. Fun fact.

18:14Marketer 1: I was reading your Wikipedia page this morning, Anthony, and it said you're the only person that's ever been on three of these. So that's crazy. That's crazy. Three P. Three P. Here we go. You're up. Talk to us. All right. So this is like content day. Lots of AI search optimization. So we're talking about AEO with LinkedIn content. So anyone who's been on LinkedIn recently, you've probably seen lots of these different reports and charts. LinkedIn, depending on which data source you look at, LinkedIn might be number two after YouTube and ahead of Reddit for citations. It might be behind Reddit and above YouTube.

18:49Just depends on what data source you look at. Let's say, hey, they're probably in the top three, top five, always getting lots of citations for professional queries. Some of this, we rely on LinkedIn's data. They say that their traffic's increased by over 40 % from AI search. So we can assume high profile domain LinkedIn. If you're posting on there, you're probably going to be getting more traffic. But the question is, how do you rank? How do you get your content out there? So we have a personal example for the last couple of weeks. We just launched a new platform, free LinkedIn ads audit.com, brand new domain, brand new web app, hosting and everything here.

19:23We got this ranked within a week. So got it on LinkedIn. I'll share one specific tactic in this first round. And then in the second round, we'll go through the rest of the list of tactics that we deploy for getting content ranked in search. on ChatGPT within a week. We were the number one result for where can you get a free audit on Google AI search. Also, we got under the box and then on the right-hand side too, within a week. And then the first tactic that I'll show you is hashtags content-wise on LinkedIn are kind of dead. They don't really do a lot, but they do feed into your URL of your content.

19:57And anybody that's worked in SEO or search knows how important your URL of your content is. So hashtags are making a comeback because now those hashtags feed in the URL of your content and that makes a big difference into what's going to rank for a different search in LLMs. So if you want the rest of these AEO tactics, vote this into the next round and we'll talk a lot more about LinkedIn content.

20:19Marketer 1: I haven't even used the buzzer once. I know. Got it. Good job. All right. Mr. Blattner, get out of here. Get off the stage. Jump. So Brianna Doe, with the proper plant background. All right, this is a play we run for our clients all the time. It's scaling from a small budget B2B influencer pilot up to a full program. So the play we're running now has generated or generates between 500k and a million impressions per month. Our creator-driven trial signups are coming in at a 40 % lower cost per conversion than paid social. And creator content has become one of their top three paid channels for trial signups.

20:57So I always tell everybody, you don't start with a gazillion creators and four channels. We started with a 10K a month pilot, four creators, LinkedIn only, three posts each, one post per month. And now it's three content tracks, which we'll dive into a larger creator mix, three channels and expanding to events next. So first, we stopped treating every creator the same. We built three tracks. It's the evergreen content for always on visibility, product launch content tied to the client's release, and then UGC that the client can own and repurpose across paid, organic, and the website. The reason we can scale to three content tracks is because with the pilot, you start with just refining your messaging.

21:32So who are we trying to target? What messaging is resonating? What kind of content and what channels? We validated the motion and the approach and then scaled it from there. And we're using the UGC to kind of overhaul the dated content they've been putting out themselves. So it's 10 to 15 pieces per month. And we're using that to kind of shift their brand perception. The next thing that I recommend doing is focusing on Within each content track, what are you trying to communicate to your audience? So with Evergreen, how I use X platform to do X, thought leadership always on. With the product launch, we activate a certain number of creators with coordinated drops, time to feature releases, and then UGC for testimonial videos and longer form product walkthroughs.

22:11Each channel has a different role. So LinkedIn is that short form thought leadership. It drives the awareness and credibility. YouTube is for those longer form integrations. The product deep dives, the tutorials, and the newsletters are what land in everybody's inboxes. So they're closest to conversion. With the creator mix, it's micro and mid-tier and macro. Oh, and vote for me if you want more.

22:30Marketer 1: Love it. Proper. Snuck it in. Co-host, you got any comments, reactions, questions, comments, concerns?

22:37Marketer 4: I love the three track. I love that because I feel like it's so obvious we do that across like we don't treat social media platforms the same way so why would you treat your creators the same way or what they're posting

22:48Marketer 1: that's so smart I love it all right let's go Jessica what about you I don't know I got too

22:54Marketer 4: many things going on right now I'm just trying to keep up yeah Jessica take it away wait actually wait for the buzzer I don't know why I said that okay hi everyone my name is Jess I lead brand at Aerox. Today, I'm sharing a play revolving around brand awareness centered in customer love and appreciation. So this drove awareness for our brand as well as significant amount of marketing qualified pipeline. This campaign started with something we kept hearing from customers. They were winning at AI search for their companies with Aerox and along the way, actually becoming a different kind of marketer altogether.

23:27So more fluent, more confident, navigating something moving faster than all teams could keep up with AI. And to us, that felt like it was worth celebrating. So we built this campaign to effectively celebrate them and their wins on air ops. And the Olympics and the Super Bowl were running at the same time. So winning was already in the air, which made the language feel natural instead of forced. The creative theme throughout this entire campaign was marketing teams win here. And what made this ultimately super successful that we actually strategically crafted three interconnected plays across various channels.

24:04So the first is an out-of-home campaign in San Francisco that featured several of our customer champions. We then had each customer take a selfie and post on LinkedIn, which we then boosted with paid spend. So this effectively took out-of-home into the digital realm. An interactive quiz that delivered your unique market type, so your marketing archetype, with a digital collectible player card that you can then share on social, tag in colleagues and friends to share those too, and video creative that highlighted some of these champions with a completely unhinged approach to customer testimonial storytelling.

24:39Shout out to Studio Lewis, Connor Lewis and his team for the partnership on the video. If you vote for me, I will share more details around this entire campaign as well as play one of the videos. All right, sweet. A few seconds left.

24:53Marketer 1: Talk really fast. I love it. It looks great. I love it because I think a lot of times when people do these, it's like so obviously a branded campaign. Like it looks like the brand and you led with like, yes, your logo was on there. But yeah, I like the green. Green is money and wealth and happiness and success. It's a good color. All right. There he is. Are you awake now? Are you good? We're good. I'm awake now. All right. Things got me going. So yeah. All right. All right. Let's go. Let's go. Good headline. Cool. I'm going to talk about today how we got a 65X return on making a book for ABM. And this is actual revenue.

25:32So jumping into it, one of the questions we always ask is, how can we build trust with our audiences and the channels they're in and talk about the problems they want to solve? And this all comes back to distribution. How do we basically drive more people to know our brand, what we're doing, how do we accomplish that in a way that makes them feel like we're not selling to them, but giving them value? So we thought of this, and this is where we decided to make a book. We actually did a physical book. You can see it here, literally. And many vendors write books. Who gives a shit? It's another book.

25:58I roll, move on. But how do you make this different? Design was the core element. If you look at every single element in this book, it is done from first principles of what our authors care about and how people have to adopt. And basically, if they don't, they die. And we sell to marketers. And we did this such way where immediately you get a digital copy of the book, but you sign up for the print that comes to your house. And the book is the start of these things. That's where the campaign kicks off. And we ran this for about a year. So how do we bake in distribution? We had 14 authors from Meta, Wealthsimple, Hulu, Grammarly, as well as few partners like Hightouch and Moble Inc.

26:31And there was 14 channels of distribution baked in. These people did videos. We had a launch event. They showed up on day one. And that way we had reach baked in without having to just hit up email lists or distribution or syndication and became a source of truth and education. So distribution is an integrated campaign. We used authors as channels, as I mentioned and influencers and thought leaders. Then we added in virtual book tours, which were webinars that we hosted with people who were authors, as well as launch events where we did a pre-launch event in New York, had all the authors come in, invited guests, took pictures, they signed autographs, took live pictures with it also as well, proposed on launch day and videos.

27:01We used sales as a channel. They actually used the authors and the lookalike audiences to target people to send the book to. And as a result, we got 4 ,000 downloads, 278 target accounts came in, and so far has generated 7.8 million in revenue from those accounts. So 65X increment. The book work, but it wasn't alone. We have another part too. So if you vote for me, I'll talk to you about how we did the magazine, how that continued fueling it. Ah, good hook. Love that. A lot of buzz.

27:26Marketer 4: You know what time it is? What time is it? What time is it? Might be poll time.

27:31Marketer 1: 1226. Hey, it's Dave. Today's episode is brought to you by Optimizely. If you want to know what AI agents can actually do for a marketing team, Optimizely is where I'd point you to right now for a real example. Last month, we ran an Exit 5 live session where a bunch of our members showed off their best AI agent use cases. And McKeel, director of AI innovation at Optimizely, actually won the whole session. He showed us how he used Optimizely's AI agent platform to run an ABM campaign that gave 2000 accounts, their own landing pages built from signals like job postings, press releases, and leadership changes.

28:06That's like the holy grail of ABM, by the way. Optimizely's agent platform is built specifically for you, the B2B marketer. You can build your own agents like McKeel did or pull from a directory of 50 plus pre-built ones made just for marketing use cases all in one place. They also just launched virtual teammates. These are digital members of the team that learn over time and can join meetings, complete tasks, support campaigns, and keep your website optimized. If you're being asked to look into AI agents right now, Optimizely should be at the top of your list. Go and see how they can help you reclaim your time and build cool stuff just like McKeel did, check them out at optimizely.com slash exit5.

28:42That's optimizely.com slash exit5. Hey, it's Dave. Today's episode is brought to you by Compound Growth Marketing. They're a full funnel demand gen agency that I've personally hired twice. Yep, before I was just a thought leader. I was a real marketer and CGM was one of the best agencies that I worked with. They help high growth software companies show up earlier in the buying journey where potential customers are forming opinions about which product to use. They've helped an enterprise cybersecurity company grow pipeline 168 % year over year with full funnel media and an HR tech company grow 48 % through paid search.

29:16And they can do the same for you. They offer a combination of full funnel paid advertising strategy and execution, AEO, and a dedicated go-to-market engineering team. Everything CGM does gets tracked, measured, and improved over time. That means more pipeline for you. And this works because they were started by an actual former VP marketing who really gets this space that you work in in B2B. So visit compoundgrowthmarketing.com slash exit five to see how they can help you meet your 2027 revenue goals. That's compoundgrowthmarketing.com slash exit five. All right.

29:48Marketer 1: So we're back. So we got, who is going to join Molly? We're going to pick one. We got one person from this. And then we also have a, we got a little wild card, don't we? That's what I've heard. All right. Get your votes up? What's your votes? Also, we need music. We need a soundboard. I feel like there should be some energy right now. We need background music for the next iteration of this. Let's think about those things. Which play would you like to hear more about? Play number one. What genre? There's only I mean, I got a genre for all moods. Matt's from Canada. Matt's a big Rush fan, so I was listening to Rush to support him, my teammate, but I'm mostly a rap, hip-hop, R &B, EDM, dance music type of guy.

30:28Marketer 1: So I'm the DJ you want. Okay. So Anthony Blattner, Brianna Doe, Jessica on brand awareness by design and Aditya on 65X return on a book for ABM physical goods. Get your votes in. Everybody's sleeping on influencer marketing right now. Good news. Don't sleep on it because Brianna Doe will be a drive to do more on that. One more vote. Come on. Let's cap it. Here we go. roll it roll it all right we're calling it anthony congratulations congratulations and then so we got two is this true dasha can you confirm this we have two wild card winners in the chat dan's in our chat right now correct we do can you announce them for who else so we got molly yep and we got

31:10Marketer 4: anthony who will be joining they will be joined by none other then if anyone watches love island i feel like they do like five minutes where you're like all right just tell me and that's what i'm doing. All right. They will be joined by Brendan and Aditya.

31:28Marketer 1: Instant rap airhorn noise.com. Not a sponsor.

31:33Marketer 4: Wait, that was pretty good. That was pretty good. You surprised yourself. Yeah. I was like, whoa, where did that come from?

31:39Marketer 1: All right. Molly's back. Here we go. We're right back on the horse. Back again. All right. So I will show you the actual workflow in two seconds, but I do think it's important to set the scene for why we trust this skill and its output so much. This was built on top of a lot of trial and error and many hours of manual optimizations and tests. I fed it our GEO strategy, the topics that matter to our business, our audience, our voice and tone guide, and examples of our best content and pieces that rank really well in AI search today. Most importantly, I have our skill focused on our goal, making sure that our brand is showing up whenever a customer or prospect is asking a question related to what we do.

32:16So with all of that context, we've seen really great outputs from the skill, but we will always have a human in the loop reading, editing, updating pages to make sure that our content stays helpful and fun to read. So here is the prompt and the workflow in action. I'll paste everything that the skill needs, our live URL, the current title, and meta description, and then I'll give it also the full body copy. I'll prompt this to optimize the post for better AI visibility, making sure that it's properly formatted, updating it with any new features or case studies that we want to weave in, and making sure that our unique perspective is also weaved into this.

32:48I think a lot of our outdated posts have some kind of dated or just very neutral takes. We want to take a stand. I'll also always ask for optimized meta title and descriptions as well. With the skill, you can also just paste all of that info in. It'll get started and ask questions as you need. Once I get the output, I am looking for a couple of key edits. First, I'm making sure that the changes to the page fully answer the questions of the prompt that we're optimizing for. Second, I'm making sure that we've weaved in our new case studies and features making sure that we have in our unique perspective and fresh messaging if needed.

33:18The output that I get is this example here on the left. This is directly from the skill. That's the explanation of what edits are made and why. And then I'll also get the doc that tells me kind of exactly what copy edits are needed. So pre-optimization, this is what a page looks like. It's kind of boring. And after, it is a lot more engaging, again, as a human, but then bots seem to love it too. So some of the edits are structural. Those are the most visible differences. The H2s are optimized. We have a TLDR section that we add to almost every page, updated stats, tables to organize data, new callouts, and everything is there to highlight the most important parts of the blog.

33:54A lot of the edits are copied, though. A steal stat will always get swapped for something new. We'll work in real case studies instead of vague claims. And then our intro will always, again, get a point of view instead of a neutral summary. To get this new version, I'll take all of those recommended edits from our skill, put it into our CMS and update line by line. I'm the human in the loop and all of that. Again, even though the purpose of this process is to support our AI visibility efforts, the resulting changes make this much more engaging and relevant for humans and our customers as well.

34:23So once a page has been optimized, I will take note of when the changes were made so we can track the impact before versus after optimizations. This is an example of that page I shared earlier. The top here is Google Search Console, their new generative AI report, and that'll show us how it's performing and being cited from AI overviews. We also use a tool called Profound to understand how that page is performing, making sure, again, that it's readable for bots and that it's being cited by AI. We check in on this page level occasionally, but ultimately we're looking at our overall visibility score to keep track of how we're trending in AI search as these optimizations are just one piece of that much larger strategy.

35:00And I think the results speak for themselves again. So I'll drop the skill in the chat now. And if you have any questions, reach out in the exit by chat. I would love to talk about this with you.

35:07Marketer 4: Molly one of the questions you got was are you running this for your landing pages or blogs or both right now it's been just blogs landing pages are a bit of a different beast for us they're hosted on a different site so we need to figure that part out but blogs is kind of where we started sweet this is so cool thank y 'all

35:28Marketer 1: just to confirm with my team y 'all are sending me all these questions but I'm not asking them the people Okay, Anthony, you're up. All right, round two. Here we go. Feel free to ask any questions in the chat. We'll get them answered. All right, so excited that you guys voted for this. Everyone here probably knows they need to be posting on LinkedIn more. Step one, step two, how do you optimize that so that you're going to get ranked in these searches? So kind of the one big finding that we've had and that LinkedIn has shared a lot about is that the most cited content by AI search is long form articles on LinkedIn.

36:06Up until like a year ago, everyone ignored articles and rarely use them. But now that with this data, we're leaning into articles a lot more because it's so clearly the most cited source. So of course, posts are good. You should definitely do posts. You should post from your company page. You should post from your executives. But you should also lean into articles because across all the platforms, they are the most ranked piece of content. And it makes sense. It's long form content on a very high authority domain and tied to a verified source, tied to your LinkedIn profiles, tied to your company pages.

36:36Number two, 75 % of the LinkedIn citations were from individual creators. So when you're choosing how much effort, how many posts should you be doing for your executives or for your company? Lean into your individuals, your executives, your people for 75%. LinkedIn pages, you still got to have content there. People are still going to research you, but maybe that's like 25 % of your efforts. So lean into your executives, get your people to be posting. That's what's getting, that's what's earning the citations there. For Google, you know, Google indexes posts very fast. You can set up alerts so that you get alerted when your name or when your company pops up.

37:12I know I see these for us and our clients, like within a day, within 24 hours, we get these alerts that Google's already found that piece of content. So it's about speed. So the faster you can comment on current events in your industry, the more that your piece of content is going to be cited by those LLMs. Let's go back to articles a little bit more. So articles, for every company out there, you guys are probably already have a blog. You probably are spending a lot of time creating content on that blog. One easy tactic is go take those blogs and repost them as a LinkedIn article. It's essentially the same format, long form content.

37:48All your HTML headings and bolding is going to carry over there. So your formatting is going to carry over. And what you can do, what we'd like to do is post maybe 90 % of that blog post there. And then if you're posting seven tips or steps or tactics, withhold one of them and say, for the original blog post, click here to go to the main website to get the rest of that content. So very easy thing to do. Take your blog post, go repost them as LinkedIn articles. You're going to get a lot of the benefit of the LinkedIn domain. And then you're going to get more links and traffic back. Again, we know the LLMs are reading all this data on a very high authority domain.

38:24Next for like content tips, what else do you post on top of that? It kind of comes back to like SEO best practices. Number one, just like pure formatting tips, use headings in your content, even the way that you're structuring your LinkedIn posts, put headings, put bullet points of lists there. Hard data and numbers always get cited very highly, especially if it's proprietary or something that you have found like at your company. and then ad tag your company, ad tag people and ad tag others. This is kind of a very important tactic because lots of people will post, but maybe not tie it back to their company.

38:58So this is called the ghost citation. When you get a citation, but it doesn't actually tie to your name or your company, it's kind of just data for the algorithm. So ad tag, tie that back. So best list, side-by-side comparisons, how to shoot guys, whatever people are going to ask an LLM. I got 20 seconds there. That went by really fast. So next is boosting posts. LinkedIn has a lot of data that when you boost it, you get more engagement, more comments, more likes on it, and that ranks it higher in LLMs. So take your good content and boost it. 41 % of boosted posts are cited, 41 % more. And then thought leader ads.

39:33If anyone's heard any of my content on LinkedIn, talk a lot about thought leader ads. Boost your best posts into thought leader ads from your people, and then you'll get even more visibility out of that. So I'll drop this here if you want to go read that other article or feel free to ask me any questions, I'll drop these slides in the chat afterwards.

39:48Marketer 4: Anthony, I've got a question for you echoing a few of the questions in the chat. When you say long form content on LinkedIn, what are you talking about? Like the newsletter feature, the article feature, just a really long post. What do you mean? Those are good. There is a sweet spot. 800 to 1200 words is the sweet spot. So that's the sweet spot. There's definitely times you might go longer, you might go shorter, but that's the sweet spot for content to give it enough content that it's going to use that when its ranking.

40:16Marketer 1: Did you also say that LinkedIn content is being cited by the LLMs? We lost him. He did?

40:24Marketer 4: He sure did.

40:25Marketer 1: Because I'm just wondering if that's a way you could also make the case for why CEO, exec, key people at the company should be writing on social now and not just like the, well, how many likes did my posts get? All right. Mr. Brendan Hufford is back. Cool. So we talked about this earlier. The big thing that I want to talk through and make sure that we're all on the same page with is the stuff that I'm going to share with you here in a second works for AI search. There's a lot of different ways. You're hearing a bunch of different things, right? We're not all 100 % sure. There's all the vendors out there that sell trackers and things like that are saying, here's how you optimize this.

41:00Here's how... There's a lot of correlative data. The most important thing is, do we have coverage on our own website on these topics that we want to influence in AI search or traditional Google search? These are three different clients. This is not your old school SEO. it's going to take six to nine months to win, right? The question is, in a world of limited time and resources, where do we spend those resources? Like I said, this works. This is AI search. These all come out of Profound, which somebody mentioned earlier. It also crushes for organic search. This is literally a competitor versus competitor, two other competitors that somebody's evaluating.

41:34And if you look, the ad is user evidence. The AI overview is influenced by user evidence. They have two citations on the right and then the organic link first all the way at the bottom. This is the modern state of Google. Outside of B2B, it's even more messy. At least we have some sort of organized mess right now. What I'm going to share with you is exactly how I created this. So I mentioned earlier, we're talking about the 3S strategy, sales, success, and support. I wanted to give you the actual questions that I'm asking them. These are literally, these come from Fathom, these screenshots here on the right.

42:07This is me talking to user evidences, sales, success, support, your head of product marketing. Alex Eden, he's now the new head of marketing there. He's awesome. But I'm talking to sales. So when I talk to Mel, what I'm asking Mel is, number one, please, if you do this, ask them this question first. What is something we can do to uniquely help your team? Then I'm asking sales questions around our positioning and our narrative. What are objections people are raising? What are the moments they physically lean in? When you're doing a demo, if you're doing it over Zoom, which I'm sure we all are, when are they actually leaning in?

42:40When does their facial expression change? When do they look less distracted? Find what those aha moments are. Are there competitors that are coming up more than ever? Is there anything changing? The one question I love to ask, I don't think I have it on here is like, what's something you're hearing? What's a new phrase you're hearing people use more and more that maybe they weren't six months ago? Sales is a really obvious team. And don't let your boss or if you are the boss, don't just like smush people together in a room and be like, Well, I set up a meeting between sales and marketing. Well, this is what I hear from a lot of clients.

43:12We have a sales and marketing recap every week or every month. That's not the same thing as you actually taking time with them and talking to them and then asking follow-up questions like, Hey, tell me more about that. Hey, what does that look like? Can you give me an example of that? That's how we get the language for figuring out stuff that we're going to create that actually prints money for us. I'll give you another example here with success. This is the other thing that drives me absolutely bonkers when it comes to marketing is we tend to just be focused on this acquisition addiction. How do we acquire new customers, new customers, new customers?

43:44And if you're working in any sort of retention product or whether that's a software or service, you have to care about the things people are searching in need in their renewal process and stuff like that. I have a full breakdown here, how it works, but I know that we're coming up on time. Essentially, I'm recording all of these. I'm taking notes. I'm analyzing them in Claude. I'm synthesizing that into a document that I can share back with the rest of the team and then giving a team insight stock. This makes you the most valuable person in the company. Please create one of these. You become the customer whisperer.

44:16You are no longer the furthest from the customer in marketing where sales success and support are closer. People start coming to you when they need that voice of customer. You're not going to be the person that gets laid off or let go because you are the closest to the customer. Two ways really quick. I know I'm out of time. How do I automate it? Number one, I pipe it all into Slack. You can feel free to screenshot this or steal it. I pipe it all into Slack through Claude and have it do an analysis. And then I'm also using Aerox, shout out Aerox, to use actual customer evidence from user evidence.

44:45And all of their customers are going to be able to do this soon as well to feed right back into the content. And because of that, we crush.

44:52Marketer 4: Slay, I have a question for you, Brennan. The clients that you're rolling this out with, what are some missteps that you've seen where you're like, Oh, don't do that. Do it differently. So the thing I mentioned earlier with Brick from Anchorman, where it's like, well, we don't want to reach out directly to customers, or we don't want to reach out to this. Or we already have a meeting. That's the biggest thing. I'm fighting. I know this sounds silly. In sales, you lose most of your deals to status quo. I lose most of what I'm trying to do inside of companies to status quo. We already have this.

45:21We have... Mom, I want Drake. We have Drake at home. And it's like, okay, it's a mess. That sort of thing. So the biggest mistake is thinking they already have this process and not realizing how incredible... They're sitting on this goldmine of information. Especially when you start automating it and you take every single sales success and support call, put it into a Slack channel and synthesize it. This is one of the best uses of AI. So just imagine everybody in marketing has an immediate download every single day of everything that's happening with sales success and support.

45:54Marketer 4: Have you seen the opposite problem where like at our company, for example, everyone can hook up Claude to Gong and now everyone is the source of truth for voice of customer. What is the actual source of truth when everyone has the same hookup? Ooh, I love that. Is that a real problem you're dealing with where like everybody's like - Oh, 100%. Yeah, there's product messaging. This is a great problem to have, but you are like the 1 % of the 1 % of the 1%. So I would love for everybody to be there where everybody's, well, I listened to this and they said this and they said that and they said this.

46:28I think then it would be like, it's the person who can do without getting, I call it altitude sickness where you're like super zoomed in or super zoomed out all the time. I think for you, because you're so zoomed in, it becomes the person that can zoom out a little bit and be like, hey, I know you heard this on one call and you heard this on one call, but I actually looked at it and they can like zoom out and give you some better numbers on like 23 % of calls. This is the type of thing happening.

46:51Marketer 4: Yeah, that makes a ton of sense. Which we could all, it's also a great use case of AI.

46:55Marketer 1: Related to this idea, we used to say, we would always call this like their words. And I've always found that their words is the best source of copywriting. And so I've always kept a swipe file or even just an Apple notes. This was back in the day before this was all like recorded and AI and gongified. But like, sometimes you're trying so hard to explain what you do. And then you find on a customer call that like someone who just says it and explains it, oh, you guys do this, this and this. I'm like, yes, that's the headline on the website. That's where so much of this comes from.

47:24Marketer 4: I feel like especially with AI, it will strip the customer words out. So I've started prompting AI to say, do not strip the voice of the customer. Use their words verbatim.

47:35Marketer 1: Right now, as of 1247 on Friday, July 24th, Dave Gerhart is of the camp that AI sucks. And I'm sure that's just how I'm feeling right now. So with that, let's talk about it. Let's talk about it. Right into what my next thing is and what we did to get to those numbers. Okay, great. So kick it off here. So we did the book, right? We talked about it. We got the launch. We got people downloading. Now we had a base. But we found a few things that didn't work well the first time that we thought we'd tackle the next time. And that led us down to actually building a magazine. And I'll talk about that.

48:08So I was missing the first round. We noticed that we had one hit. We had a bunch of events following it. But the problem was that it was just one book and one asset and it covered one core theme. And we got feedback from people who downloaded the book, as well as those who came to the virtual events, they wanted to go deeper. They wanted to understand how it related to them and their industry and the problems they were having. And that's where we started looking at industry-based problems and with practitioners we worked with and new ones also as well. And then the other part is they want to understand how our own customers were doing it.

48:37They actually asked for this. And we first time avoided customers on purpose. We brought them into the mix and started sprinkling them and connecting them to their industries and how they solved them and the problems they had. And that's why we started to think of as a magazine. And the way we de-risked it was we stress tested with friendlies, asked them, hey, what are the topics you care about? And we weren't even sure if human or AI was the topic. We wanted something that was substantial. And we came to this after talking to five, six folks who were like, yes, I'm a leader. I'm an exec. I have problems on where I should use AI.

49:08Dave, I know you hate AI today, but where I should use human. And that's where all the taste and judgment stuff came up. But then the themes actually resonated was, hey, for human or AI, what are the key things I struggle with? Is it data? Is it personalization? Is it, what are the risks that come with taking one or the other? And me as a leader, I want to dig into more and understand how people in this space are doing this and thinking about it. And that's where we started taking that feedback, tweaked it, got the right people in place, leveraged our partnerships team, called us out. That's a secret weapon.

49:37If you're in marketing, you have a partnerships team, use them to get practitioners and influencers and other products to work with you. They are going to have baked in distribution. So now the issue was on the first go, like I said, we had one big launch, we had virtual events, but timing is a challenge, right? Accounts don't buy when we want them to buy, they buy when they want to buy, and they're going to do it on their timelines. So we need some way to nurture the account. And then we thought, hey, why don't we do a magazine? And the database isn't going to be ready to buy right away, but we give sales a reason to reach out to our target accounts with the practitioners who are in the book that are from lookalikes of the target account.

50:15So simply put, hey, this could be my customer. There's an author in this magazine that's talking about the problem. Let's use this to reach out. And we actually made the hat that I'm wearing, Human or AI, that we ship with every book physically. So then this moved us toward more and more, like the campaign ends, but we have more physical assets to ship. The book still gets shipped out to this day. I'm not with Mo and Gage anymore. But now we have three editions of the magazine that are coming out. So the first one went live in May. It was Human or AI. Data, we're part of it. And every one of them represents the industry you went after.

50:47I can't call it how critical it is when you look at these practitioners and influencers that they are resonating with the target accounts you want to go after for your sales team. This does not work if you don't combine those two. You can't just put whatever you want in there. You have to make sure your sales team is trained to go after target accounts with the folks who talk about the problems they have in there. The next one was personalization. We have the same methodology here. When after personalization in industries, we know what personalization matters, which was food, which was mortgages, right?

51:14Which was credit unions and also retailers like blah, blah. And the last one was, what are the risks? And this is universal. This is more for leaders that are traveling, that are dealing with just deploying AI. And what are the downsides? What matters for it? And so forth. So when we did that, we launched the magazine in May. I'm not there anymore. When we did that, we had over a thousand downloads, 500 more additional copies shipped and 112 new ABM accounts engaged. And it fed into the 7.8 million that we closed. So I don't say always start with the audience, start with their problems, where they buy and how they buy, and then go from there to drive distribution.

51:46Marketer 4: Dave, can I ask a question? I'm letting you lead today, sister.

51:50Marketer 1: Okay.

51:50Marketer 4: Aditya, I'm sold on this play. How do I get started? I want to know the logistics. When you did this, how much, if you're open to sharing, did a single magazine cost? Were you shipping them directly from the manufacturer? How do you do this? Yeah, so I think magazines here too, right? We have a physical copy. The biggest thing is that you wanted to think about logistically, the magazine was like three, four bucks. The book was substantially more, but we got just readers and printers. And we actually used Sendosa to ship them out. So basically, the logistical point is we launched them and we had a pre-launch where we'd get others in friendly.

52:27So on the launch day, you'd have a magazine out in everyone's hands and be in the wild and be sharing outside of the authors. And so that's where logistics came in. So like before launch a month before is when we coordinate all launches and designs and get the physical assets shipped out.

52:40Marketer 4: Sweet. Cool.

52:41Marketer 1: We got to roll it. Producer Marissa's on our ass right now. Dasha, let's go. We got to get the winner out here. All right. Do we have a winner? Where's the poll? All right. So this is an opportunity to pick a winner here today. Picture like the hottest song you could imagine playing right now. Okay. So is it going to be Anthony? LinkedIn. Thought leadership as AEO. Brendan. three S words that print money, the winning AI answer box or the 65X return on a book for ABM. What do you got? Molly's hot in the chat right now. All right. I'm ready to call it. Let's, ladies and gentlemen, let's give it up for Molly.

53:21Marketer 1: Congratulations. Congratulations. Let's talk about why do you think the crowd, why do you think this crowd of B2B marketers related so hard and And really appreciated what you shared today. I think everyone is being asked to be visible in AI search. So trying to find ways to hack that system and like not just produce more, more, more, but rework what you already have, make it good for bots and for humans. I think that is something we all can appreciate. That's awesome. Co-host, you got any final words, closing thoughts? Molly will be the brand new winner of the trophy, a newsletter feature and a bunch of Exit 5 swag, which by the way is an excellent source of hydration, if I can say so myself.

54:03Amazing.

54:04Marketer 4: Molly, you crushed it. Will you be at Drive this year? Are we going to pickleball again? We're going to pickleball. We're going to do s'mores. I'll be there hosting a workshop, talking about email, the death of it.

54:14Marketer 1: No, there's no pickleball at Drive, but you two could smack that thing around.

54:18Marketer 4: We're going to do our own thing. Sorry, if it wasn't clear. We be pickleballing no matter what's going on on the agenda. All right.

54:26Marketer 1: Yeah. So we got a bunch of follow-ups. We'll send all this out. We're going to do a Q &A in the community. Next time, we'll figure out a way to do more Q &A in here. I've already shared that feedback. That's my, I want to be riffing with the panelists right now. I don't know how we'll do that because we only have six minutes left anyway. But we measure everything here that we do at Exit 5. And just curious if you could give us a quick rating on today's session. Was it valuable? Was it worth your time? Would you have a better, an hour if you just talked to Claude for an hour? Or was this actually useful hearing real examples from real marketers?

54:57Marketer 1: Give us a rating here. We do track all these. We look at all them. We analyze all the ratings, the scores, the chat. And Dash, a shout out to you for coming on and being a great host here today. Good to see you. I know a bunch of you. We've got 45, 46 days till drive. We'll see you there. Exit5.com slash drive. I'll see you in the inbox, in our newsletter, in our community, on the podcast. Dash is going to be hosting some podcasts soon for us too. So there's more to come there. And keep rocking with us. Look, if you want to hear from actual B2B marketing humans that are doing this job and are actually inside of companies doing the work, shipping real campaigns, then you pair that with what you're doing with AI.

55:34Marketer 1: That's the ideal combination. That's the company we're building. That's the brand that we are, Exit 5, the number one resource for you in your career in B2B marketing. I hope we've got an awesome team. And just shout out to the Exit 5 team. A ton of work goes into these sessions behind the scenes. The run a show, the prep, the speaker prep. It happens this way because of all the work that gets done behind the scenes. And I don't want to underrate that. So shout out to Marissa, Maria, the team here at Exit 5. Dash, I'll give you a parting word.

56:00Marketer 4: One last final piece. Sorry to interrupt you, Dave. All of these people on the screen, if you have extra questions for them, do not forget. You can ask them in the community. They are all part of Exit 5. I can tell you that for free. They will all be in the community. So you can ask them in the public chat. You can DM them if you don't want to have your question out there. But they are all in the community. So feel free to give them a shout.

56:23Marketer 1: Awesome. We're out of here. See you later. We're back here in two weeks. And the next topic that we're going to do, we're doing this format, but it's exclusively about webinars because we've learned webinars are not dead. So two weeks, we'll be back. We're doing the webinar, the blitz version of the webinar. And we're back. The community is exit5.com. You can find it. Come on. I know that in the chat. Okay, we're out of here. Goodbye.

56:47Hey, thanks for listening to this podcast. If you like this episode, you know what? I'm not even going to ask you to subscribe and leave a review because I don't really care about that. I have something better for you. So we've built the number one private community for B2B marketers at Exit 5. And you can go and check that out. Instead of leaving a rating or review, go check it out right now on our website, exit5.com. Our mission at Exit 5 is to help you grow your career in B2B marketing. And there's no better place to do that than with us at Exit 5. There's nearly 5 ,000 members now in our community.

57:18People are in there posting every day, asking questions about things like marketing, planning, ideas, inspiration, asking questions and getting feedback from your peers, building your own network of marketers who are doing the same thing you are so you can have a peer group, or maybe just venting about your boss when you need to get in there and get something off your chest. It's 100 % free to join for seven days, so you can go and check it out risk-free. And then there's a small annual fee to pay if you want to become a member for the year. Go check it out, learn more, exit5.com, and I will see you over there in the community.

58:18Molly, Rosie, and the team bring something creative. Every time that we work together at our Exit 5 event in Austin, they handed out cowboy boots in our newsletter. They shared an AI prompt cookbook. And at Drive last month, they were giving out Airbnb gift cards and AirPods. They believe marketing is a craft that takes creativity, thought, and taste. And no, AI can't do this part for you. The best teams treat AI as infrastructure and built the right way. It actually makes marketing feel more human, not less. Customer.io helps product teams build personalized campaigns across email, SMS, push, in-app, and webhooks using their own first-party data.

58:52And today, more than 9 ,000 brands trust Customer.io to send their messages, including Notion, Les Mills, and Angie. So if you need a new vendor to power your customer messaging, or you just want a great marketing team to follow, it's time to go and check out Customer.io. Go to customer.io slash exit5. That's customer.io slash exit5.