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48 episodes
The Exit Five Podcast
by Exit Five · English
The #1 resource for B2B marketing professionals. Each week, hosts Dave Gerhardt and Dasha Shakov sit down with B2B marketers to break down everything from strategy and leadership to the channels and tactics that drive growth, plus what it takes to build a career in marketing. You'll find real ideas you can put to work right away, and the gut check and inspiration to keep getting better at your job. Get our newsletter and learn more about our community at exitfive . com
Latest episodes
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[Best of B2B] The 3 Traits of a High-Performing CMO (with Dave Kellogg)
A “greatest hits” episode profiling timeless B2B marketing fundamentals through Dave Kellogg’s framework for what makes a high-performing CMO, with emphasis on aligning with sales/CEO, using…
13 Nov 2026 · 46m · 20 chaptersHow to Win AI Search and Prove it Drives Pipeline (with AirOps, Compt, Muck Rack and more)
How to win AI search/AEO and prove it drives pipeline, using frameworks for attribution and practical page/brand plays.
12 Nov 2026 · 46m · 22 chaptersRebuilding Asana’s Brand, Narrative, and GTM, with Prachi Gore (the CMO Who Grew Checkr to $800M)
Prachi Gore, Asana’s CMO, explains how Asana repositioned and rebuilt its brand narrative and go-to-market while shifting from “collaboration/project management” to “work execution” for hybrid teams…
9 Nov 2026 · 47m · 26 chapters[Best of B2B] Creating a Value Prop, Fixing Your Website Messaging (with Anthony Pierri, Fletch PMM)
“Best of B2B” episode on timeless B2B marketing lessons, focused on creating clear value propositions and fixing B2B website messaging.
6 Nov 2026 · 49m · 20 chaptersBiggest 2026 Wins, Boldest 2027 Bets: Marketing Leaders Share Takes on AI, Events, Social and Growth
Recorded live at Exit 5’s Drive event in Stowe, Vermont, this episode is a “mishmash” of marketing leaders answering one question: their biggest 2026 win and boldest 2027 bet.
5 Nov 2026 · 14m · 10 chaptersABM That Works: 4 Marketers Show Their Best Campaigns
ABM that works—four marketers share specific campaign plays, how they selected accounts, how they involved sales, and what results they saw (plus a brief discussion of AI agents and AEO traffic…
2 Nov 2026 · 51m · 22 chaptersWhy We’re Retiring Drive, Betting Big on IRL, and Hiring Humans in 2027 (w/Exit Five CEO Dan Murphy)
Exit Five announces retiring its annual Vermont event “Drive” and replacing it with more frequent, smaller, city-based IRL meetups in 2027; also covers Exit Five’s recent webinar production…
30 Oct 2026 · 38m · 19 chaptersWhy You Should Slow Down and Market Intentionally to Make an Impact (with Ann Handley)
Ann Handley argues that “good marketing” is about helping ideas travel—building trust, memory, and being chosen—not just driving short-term leads.
29 Oct 2026 · 47m · 16 chaptersTop 5 B2B Webinar Mistakes (and How to Fix Them) with Logan Lyles, DemandShift
Logan Lyles (Demand Shift) explains five B2B webinar mistakes and fixes to improve demand gen: (1) only promoting to your own email list, (2) using a dead-end thank-you signup flow, (3) having no…
26 Oct 2026 · 54m · 21 chapters[Best of B2B] Devin Reed on Content Strategy (Founder, The Reeder)
Devin Reed (Clary) explains “content strategy for B2B SaaS” using Gong’s playbook: focus on a few channels, publish infrequent but high-impact pillar assets, and use data + a distinctive voice to…
23 Oct 2026 · 53m · 29 chaptersDave Unfiltered: How to Market Like You Give a Damn, Pick a Lane, plus Breakfast Ideas (and more)
A solo “mailbag AMA” where Dave Gerhardt answers Exit 5 community questions spanning B2B marketing strategy, AI, outbound, brand vs direct response, community building, leadership/strategic clarity,…
22 Oct 2026 · 35m · 20 chaptersWhy the Next Era of ABM Targets the Person, Not the Account (with Casey Patterson, Snowflake)
Agentic ABM and the “next era” of account-based marketing that targets the individual (not just the account), using AI to personalize experiences and automate workflows while keeping tight sales…
19 Oct 2026 · 19m · 6 chapters[Best of B2B] ABM with Hillary Carpio (Head of ABM at Snowflake)
Account-based marketing (ABM) strategy and operations at Snowflake, including how to align ABM with demand gen and field marketing, define target accounts, measure success, and structure programs by…
16 Oct 2026 · 47m · 22 chaptersAI-assisted creativity: 6 plays from real B2B teams (Exit Five Live)
Exit Five Live episode on “AI-assisted creativity” for B2B marketers—how real teams use AI to produce more and better content without “AI slop,” preserving judgment and brand taste.
15 Oct 2026 · 53m · 25 chaptersTurning Events Into a Revenue Channel, plus Employee Advocacy, and Personal Brand (with Colin Kendall, CMO at SC&H)
How SC&H turns events into a revenue channel, and how employee advocacy/personal branding (especially for leaders) drives speaking opportunities and long-term brand growth.
12 Oct 2026 · 16m · 8 chapters[Best of B2B] How To Drive Revenue Through Content with Lashay Lewis (Founder, BOFU.ai)
Best-of replay focused on driving B2B revenue with bottom-of-funnel, product-led content (and how to structure, research, and distribute it).
9 Oct 2026 · 45m · 21 chaptersHow To Take Big Brand Swings (like NASCAR, Indy 500 and SXSW) with R. Ethan Braden, CMO of Texas A&M University
Ethan Braden, CMO/Chief Marketing & Communications Officer at Texas A&M, explains how a “commoditized” higher-ed brand with strong demand still needs national reputation and conversation.
8 Oct 2026 · 44m · 27 chaptersSecret NYC Meetup
Announcement for an Exit 5 NYC meetup and live podcast episode. Dave invites listeners to a Thursday, Oct 15 event in New York City with a live interview and B2B networking game.
7 Oct 2026 · 2m · 1 chapterHow to Get 10X More Traffic From Content You Already Have (with Ross Simmonds, Foundation Marketing)
How to get 10X more traffic from content you already have by distributing and repurposing it across channels, especially in an AI era full of “slop,” plus why long-term promotion beats one-and-done…
5 Oct 2026 · 22m · 14 chapters[Best of B2B] April Dunford - Positioning, Differentiation, Lessons from 200+ Sales Pitches, and How To Do It Right
Timeless B2B positioning and differentiation, plus how to translate positioning into an effective sales pitch.
2 Oct 2026 · 50m · 23 chaptersDave & Dasha Live from Drive: Beating Brain Rot, Burnout, and Boredom After 15 Years in B2B
Live episode from Exit 5 Drive in Stowe, Vermont. Dave Gerhardt and co-host Dasha discuss the Drive keynote, how Exit 5 events evolved, and how Dave avoided “AI slop” by focusing on real conflict and…
1 Oct 2026 · 36m · 23 chaptersIs the MQL dead? (with Freya Ward, Headley Media)
Whether MQLs are “dead,” and how to improve sales/marketing alignment by changing definitions and building tighter feedback loops.
28 Sep 2026 · 44m · 17 chaptersDave Goes UNBOUND: 5 Things B2B Marketing Leaders Are Doubling Down On
Recorded on the Unbound conference floor, the episode asks B2B marketing leaders what they’re “doubling down” on at work and personally.
25 Sep 2026 · 19m · 11 chaptersNavigating a Rebrand: Why SurveyMonkey Went Back to the Monkey (With Katie Miserany, CCO & Global Head of Marketing)
SurveyMonkey’s rebrand “back to the Monkey,” framed as “relentlessly us” and “relentlessly helpful,” plus how marketing shifted from horizontal messaging (surveys/forms) to persona-based campaigns…
24 Sep 2026 · 48m · 22 chaptersWe use cookies.They keep VO running smoothly and help us improve it. Privacy policy