48 episodes
The Exit Five Podcast, page 2
by Exit Five · English
The #1 resource for B2B marketing professionals. Each week, hosts Dave Gerhardt and Dasha Shakov sit down with B2B marketers to break down everything from strategy and leadership to the channels and tactics that drive growth, plus what it takes to build a career in marketing. You'll find real ideas you can put to work right away, and the gut check and inspiration to keep getting better at your job. Get our newsletter and learn more about our community at exitfive . com
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How I Built that [Agent] - 7 Marketers Show AI Workflows That Save Hours
Seven marketers demo real, in-production AI agents that save time and improve marketing execution, plus a bonus agent from Exit 5’s Ben Reed.
21 Sep 2026 · 44m · 25 chaptersHow Sprout Social builds revenue marketing around segmentation (with Hailey McDonald, VP of Revenue Marketing)
Sprout Social’s revenue marketing approach—building predictable pipeline by aligning segmentation across sales, marketing, product, and customer success, then mapping segments to solutions and…
17 Sep 2026 · 39m · 13 chaptersHow One Agency Turns One Shoot Day Into 50-Plus Video Ads (With Connor Lewis of Studio Lewis)
How Studio Lewis (Connor Lewis) helps B2B/SaaS teams turn one shoot day into dozens of video ads by using a “script blocks” framework (pain/feature/benefit) plus systematic hook/time alternates, and…
14 Sep 2026 · 54m · 33 chaptersWhat to do when Organic Traffic Drops (with Kristina Frunze, Webview SEO)
What to do when organic traffic drops due to AI overviews/AI-generated results, and how to build “AI search optimization” on top of SEO to protect leads and improve AI visibility/share of voice.
10 Sep 2026 · 51m · 16 chaptersWhy B2B Marketers Need to Start Thinking Like Media Companies with Melissa Rosenthal
Melissa Rosenthal argues B2B marketers must think like media companies to stand out as AI commoditizes content and product differentiation.
8 Sep 2026 · 38m · 15 chaptersWriting for Humans: The Real AI Workflows Behind Great B2B Content
How B2B marketers use AI workflows to write “for humans” (avoid AI slop) while still scaling content and improving AI/LLM visibility (AEO/GEO).
3 Sep 2026 · 53m · 20 chaptersB2B Ads that Don't Suck (with Shlomo Genchin, Unbore.com)
B2B ads that don’t suck—how to create scroll-stopping, clear, relatable creative using research and specific ad techniques (world-without, visual analogy, personification), plus production guidance…
31 Aug 2026 · 49m · 16 chaptersHow to Win with Webinars: 5 B2B Marketing Pros Share Revenue-Driving Plays
Exit 5 Live episode on how to make B2B webinars revenue-driving, with five marketers sharing their best “webinar plays” (pre-webinar conversion, series compounding, pipeline follow-up,…
27 Aug 2026 · 47m · 23 chaptersMarketing to B2B buyers who aren't on LinkedIn (with Clare Corriveau, VP Marketing, Tekmetric)
Marketing B2B to “non-desk buyers” who aren’t on LinkedIn—specifically auto repair shop owners—plus how TechMetric builds demand via brand, community, and targeted channels.
24 Aug 2026 · 47m · 26 chaptersYouTube for B2B Marketing (with Samu Kovács)
How B2B marketers can use YouTube to generate leads and build authority as a hedge against “AI slop,” including a practical agency-style process (research, scripting, packaging, publishing cadence,…
20 Aug 2026 · 47m · 22 chaptersFrom Startup to IPO: How the CMO of Varonis Has Kept the Same Job for 15 Years, ft. Rob Sobers
Rob Sobers, CMO of Varonis, discusses how he built and led Varonis’ marketing from startup to IPO-scale growth, emphasizing lean teams, simple goals, enterprise selling, and “reasonableness” in…
17 Aug 2026 · 52m · 21 chaptersThe Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist
How Canva scales B2B growth while protecting brand equity—balancing brand building with pipeline accountability, using product signals for upsell, and running cross-audience campaigns like “Love Your…
13 Aug 2026 · 49m · 13 chapters60-Minute B2B Blitz Part 2: 8 Marketers Share Their Best Plays from 2026 (So Far)
Exit 5 Live “B2B Blitz Part 2” where eight B2B marketers share best plays from 2026 so far; winners advance to a second round and a final “B2B Blitz breakdown.” The episode also covers AI search/AEO…
10 Aug 2026 · 53m · 23 chaptersHow to Talk to Finance About Marketing Budget with Patrick Shea (Global Head of Marketing at BlueVoyant)
How to plan and justify an enterprise marketing budget to finance, plus how field marketing and sales enablement work in a Microsoft-partner cybersecurity company.
6 Aug 2026 · 41m · 16 chaptersThe Viral Marketing Bets Behind High-Growth Voice AI Company Bland.ai, with Ethan Clouser (Head of Marketing)
Ethan Klauser, Head of Marketing at Bland.ai, explains how the enterprise voice AI company blends viral brand stunts with “machine” marketing (SEO/AEO/GEO, website for LLMs, and ABM) to stand out in…
3 Aug 2026 · 49m · 24 chaptersHigh-Value Brand Assets Most B2B Companies Haven't Tapped Yet (with Louis Grenier, Founder of Stand The F*ck Out)
Louis Grenier argues that most B2B companies can’t realistically differentiate on product features in an AI-saturated market, so the last lever is brand distinctiveness—consistent, ownable “physical”…
30 Jul 2026 · 43m · 22 chaptersPaid Ads Playoff: Proven B2B Plays That Turn Spend Into Pipeline
Paid B2B ads “playoff” session focused on turning ad spend into pipeline using specific tactics across LinkedIn, Meta, TV/CTV, out-of-home, Google, ChatGPT ads, and creative formats.
27 Jul 2026 · 55m · 29 chaptersHow to use Claude Code to Scale LinkedIn Ads with Anthony Blatner (Founder, Speedwork)
Using Claude Code (Claude Code) plus the LinkedIn Ads API to automate and scale LinkedIn ad management and ABM—especially bulk analysis/optimization, campaign creation, and audience…
23 Jul 2026 · 38m · 15 chaptersHow to Build a Brand in B2B with Ryan Narod (VP of Marketing at Rippling)
How Rippling builds a recognizable B2B brand by combining “human-first” storytelling with measurable revenue impact (pipeline + incrementality), including examples across content, webinars, social,…
20 Jul 2026 · 44m · 22 chaptersWhy AEO in 2026 Is Just the Evolution of SEO with Rebecca Busk (CEO, Kvalifik)
AEO (AI-optimized search) as the evolution of SEO, and what marketers should do now to get cited by AI answer engines.
16 Jul 2026 · 44m · 26 chaptersHow to Upgrade Your Webinar and Email Strategy for 2026 with Jay Schwedelson (Founder, SubjectLine.com)
How to improve webinar/live event and email strategy for 2026 by changing “packaging” (what you call it, how you position it, and time expectations), using “attend to receive” and “earned on demand,”…
13 Jul 2026 · 38m · 18 chaptersFrom $3M to $50M ARR Without Paid Ads with Alex Howe (SVP Marketing & Growth at Funnel Leasing)
How Funnel Leasing grew from ~$3M to ~$50M ARR without paid ads by using differentiation, ungated content, and high-touch events (including their own user conference) powered by Zoom Webinars &…
9 Jul 2026 · 47m · 20 chaptersWhy B2B Marketers Should Be Running CTV Ads with Amit Sharan (SVP Marketing at Tatari)
B2B marketers should run connected TV (CTV) ads in 2026, especially for retargeting website visitors, because programmatic CTV covers only ~15% of TV inventory and TV creates a “halo effect” that…
6 Jul 2026 · 45m · 28 chapters60-Minute B2B Blitz: 9 Marketers Share Their Best Plays from 2026 (So Far)
“B2B Blitz” live session where nine marketers share best 2026 (so far) plays, each with ~2 minutes, plus voting for a winner.
2 Jul 2026 · 52m · 20 chapters