10X Elena Cardone: Empire Builder, Grant Cardone Foundation, and Family First

0:00When it comes to what your family eats and drinks, you know your choices matter. You're the expert because you know what fits your life. And getting it right starts with good information. That's why America's beverage companies are sharing more information about our ingredients at GoodToKnowFacts.org. No spin, no judgments, just the facts straight from the experts for more than 140 beverage ingredients. Visit GoodToKnowFacts.org. I'm done with being an independent, powerful woman. I don't care what female feminist comes after me for supporting a man. Shoot me. I have interest in my husband. If I didn't, why am I marrying him?

0:42Duh, no brainer. I have to apologize for that. If I'm the support beam for Grant and everything that he's gotten going on, wouldn't I have to be stronger than the thing I'm supporting? So you mean to me, I have to apologize for being in the support role when everyone knows I'm the freaking strongest in the freaking empire. I don't need validation from anybody else to know what I know and who I am and what I am.

1:09I want to dive in to impel the layers back on that point in 2008 because I don't, I want to get to 10X ladies. That's coming up soon. I'm jacked up about it. It's the last one. I do want to touch on that, but, but I want, I want the, the listeners and the audience that is watching this is, is to really understand how as a married couple, you can come together in the darkest moments when you're about to lose everything, get on the same team and go dominate because that's what you guys did. That to me, Elena is a massive message, especially in the, in the standpoint of one of your biggest verticals is keep keeping the family together.

1:47Right. And, And that's what you guys had to do in the moments of despair. You were no different than someone right now that can't pay their rent, can't pay their car payment, can't do a lot of different things. And they're sitting there letting the enemy win because they're fighting and getting divorces. Walk us through it. That's right. That's right. And that's where I was, you know, back in 2008. Nate, I was, I may have been in, in, in a, even a worse place because I had the mentality. I was living in LA, never depend on a man for anything. And, um, and how horrible it is to support your partner and that's codependent and all this other, this other stuff.

2:29And, you know, I was confronted when we were losing about, again, about to lose everything. I'm pregnant with our first child. And then all of a sudden I was like, why am I fighting him? Why can't I depend on the man I've been married to for four years? Why? Okay, call me codependent. I depend on him. You do your freaking job, dude, because that's what I signed up for. I could do this all by myself. I did. I got married at 30. From 17 to 30, I was taking care of myself. Like, what is the point of you? You know, obviously love and monogamy, but what is the point beyond that? Like for life, like are we going to create a family?

3:06The point is to reach a heightened level of success. And where are we going? And how do I help you achieve your goals and your dreams? Because if I do that, you're loving me forever. And if you help me achieve my goals and my dreams, I'm loving you forever. And then if we're doing that together as a couple, as our couple's goals, dude, we're untouchable. And so it took my thought process, you know, almost a breaking point in 2008 where I said, you know what? I'm done with being an independent, powerful woman. I don't care what female feminist comes after me for supporting a man. By the way, support means to show active interest in the success of, shoot me.

3:50I have interest in my husband. If I didn't, why am I marrying him? I'm not interested in his failure. I'm not interested in my failure. Duh, no brainer. I have to apologize for that. Second definition of support that I love is to bear the weight of. And the example they use is a support beam. So if I'm the support beam for Grant and everything that he's gotten going on, wouldn't I have to be stronger than the thing I'm supporting? So you mean...

4:21When did making plans get this complicated? It's time to streamline with WhatsApp, the secure messaging app that brings the whole group together. Use polls to settle dinner plans, Send event invites and pin messages so no one forgets mom's 60th. And never miss a meme or milestone. All protected with end-to-end encryption. It's time for WhatsApp. Message privately with everyone. Learn more at whatsapp.com. To me, I have to apologize for being in the support role. When everyone knows I'm the freaking strongest in the freaking empire, I don't need validation from anybody else to know what I know and who I am and what I am.

5:00At that point, I let it all go. And I said, you know what? I'm all in on us, Grant. Who were we as a couple? Where are we going to go? I could look back on this and have egg on my face. He could whatever this, that. And I looked at my life and I said, I'm not a victim. You know, nothing can happen to me. If it happens to me, I can land on my own feet. I prove that to myself. I'm like, okay, what's the worst thing that could happen? I could be embarrassed. So what? Been there, done that. I'm going to win. So I went all in, find the one you trust and build an empire. And it panned out for me and we're working.

5:37But we never could have done it had we not figured out our roles. And he leaves me the heck alone. And it also prevents me from having to go boss his role because I'm trying to keep my roles operating at 100%. That's the other thing. We don't do 50-50. We do 100-100. So, you know, so we have a better chance of crushing the enemy than it does of us, you know, being. I admire that. I really, truly do because I can look at everything you're saying and it's also he's very supportive of you. You know, the reciprocity is very high in your relationship. Right. And it's very easy to see that. Right. To a point where you guys are both working so hard, supporting each other, being there.

6:24Both want each other to win because if both of you win at a very high level, the world wins. It's not a very hard concept, right? But I think there's a lot of struggle at times with wanting to be right in a relationship, wanting to be right in a marriage, and wanting to be the one is the end all be all. You know, when I look at you guys... So, you're about to make a trade based on a friend's text. But which you do you listen to? Is it, we could buy a house in Tulum! Get optioning those options! We could lose everything. Or, let's do a little research. Get your head in the trade and make the investment decision that's right for you.

7:15Learn more at finra.org slash trade smart. The thing that I admire the most is that you guys are doing this shit together. And that is one thing my wife and I are building because you guys do it together. I want to do this stuff with my wife because I want us both to be on the same page. We know what we're building here too, right? Like we know. So me and my team, we know exactly what this is going to look like in three to five years. And I'm sorry, I believe in collapsing timelines. I believe in all this kind of things. It's already happened. Time is just catching up. That's why when people say, oh, this looks familiar.

7:53It was a dream. It was deja vu. No, it is your timeline collapsing. You've already been there. Now you're that person that is living that reality. So now keep going so you can get to that next reality. People are going to think I'm cuckoo of it, but I don't care. Don't care. So listen, I want to talk about 10X Ladies. It's the last one. Your panel is insane, right? Jillian Michaels, right? You have Riley Gaines coming. You have a lot of Cardone Ventures people. Grant's speaking. Talk to me about this. Talk to everybody about how important it is to go to this very last 10X Ladies Summit in August 15th through 16th, correct?

8:34Yes. Yeah. So let's talk about that. It's been such an incredible process doing 10X Ladies. And it's about a thousand women that come together. And again, they're like-minded women. People have major decisions are made at major events. And the women have left here and our events, not only with a network of women that they've bonded with, that are like friends for life after this. they support each other in business and in their network, but they also, so there's a mind shift change, there's networking and they really leave with applicable tools. This isn't just, oh, we're going to be women and lovey dovey hoity toity crystals, whatever.

9:19We don't, we don't do that here. And, and that's, and that's fine. And I really don't want to dis on the crystals, but that's not what we're doing here though. That's for other type of events. This is applicable data. How do you walk away and know how to market for your business, how to brand, how to own? How do you walk away from this event and know how to have a relationship better with your partner? How do you walk away from here and know how to treat your children differently to get a better result where you're all on the same team? How do you leave here and be able to do this better in with your money and finances and understand more?

9:57So this is applicable data that you leave with to actually be able to change the trajectory of your life. And men show up, too. And they're like, this is incredible. It doesn't feel like it's a women's only event because everything was so important and valuable for them as well. So it's really a special, special event. And I feel that, right? And I get that energy because there's so many conferences out there or events that people can go to. And it's a lot of rah-rah. You feel good in the moment. And everybody feels awesome that that motivation is sitting there present in their soul at that time.

10:43But you're going to walk out that room and you're going to get on an airplane. And something's going to happen at home. And you're going to quickly lose that motivation to do anything. So when people are investing in conferences like 10X Ladies, it needs to be something that you are. You're going to give actual tangible things that can help them grow their branding. become a better, have a better relationship with your spouse. And then, you know, how to market your brand and be successful. Tangible things to take away are much more, much more valuable than like, you can do it, buddy. You can do it.

11:22Just work hard, grind it out. Like get out of here with that. I'm not, I'm not a motivation person. I'm, you know, I'm a disciplined person and, and that's going to win every single time. It's one of the biggest tools that we use, but you're right. You know, the four, the four pillars of what it is to be 10 X is the mindset. Cause you know, you've got to have them all working. If one fails, it's, it's, it's out, you know it's mindset, money, relationships, and health and wellness. And, and that also goes with the manifestation, how manifestation isn't just like, think, think, think, and it shows up.

11:59No, you're missing the key component. Manifest means to make visible by the bare eye. It means make known. It means to see. That's actually what manifestation means. Some people have a misunderstanding on that word. So how do you actually make it materialize, get it out from the concept of your head, which I'm all for you. Like it's already happened. You're just collapsing time. I call that living from the future to the present rather than the past, because I'm always living from the future. So I love that concept. But the key that's going to really connect from who you are now to who you're supposed to become and what you're supposed to have is the do.

12:41It's be, you're being this now. Be that your future self. Don't be stupid. Don't spend money you don't have because you tell yourself you're a billionaire because billionaires are not stupid with money and they would never do that. They don't make those mistakes with money. But the beingness of the mindset of, oh, you lost that account and it's killing you and it's crushing you, but your future self is a billionaire. Would you look back at that moment and go, that really affected me. I'm glad I curled up in a ball over that incident. No, you would say, I don't care. I'm already a billionaire. That mindset.

13:15Okay. I lost that. Now I have to make 50 more calls and do more outflow. It's the doingness from the B to the have, the picture you want connects the bridge by the do. So you be now, then you do, and then you have. That's how you collapse the time. Be, do, have. And so that's really just some of the takeaways that these 10X ladies really leave with, with understanding the importance of intentional choices in their life and awareness so that they can actually create a target that they can really hone in on to see, am I hitting the target? Am I missing? How do I have to adjust my sights to be able to hit?

14:02But if you don't have the target, you don't know you're in a game, you're going to continue to get more of the same. Rinse takes your laundry and hand delivers it to your door, expertly cleaned and folded, so you could take the time once spent folding and sorting and waiting to finally pursue a whole new version of you like tea time you or this tea time you or even this tea time you said you hear about dave or even tea time tea time tea time you so update on dave it's up to you we'll take the laundry rinse it's time to be great you are hitting so many different things from my past right now so you we talk about manifestation okay so let me address that first all right the i i believe the secret was a great movie it was a great you know peek behind the curtain of what manifestation could be right but it left out the do part right it left out the do part so everybody's sitting there thinking like well i'm gonna read i'm gonna watch the secret i'm gonna read the book and i'm just gonna make this vision board and a ferrari is gonna show up in my driveway like y 'all that's not really what it is like they left out 50 of that and you and they had to and i'm not knocking the secret i'm not you have to leave a little bit to be desired and to understand i am totally knocking it i was so upset because it's you know the one thing that that i i disagree with is you know giving someone false illusions and false hope and that that's what that did and It was false data because it was missing data.

15:42And that doesn't help people. You know what that does? That key, it upsets people. It makes them introverted into their head. Why can everyone else do it and I can't? I must be a failure. And it makes them more stuck into their past failures of I'm no good. I'm this. Everybody else can have. I can't have. It's that is not a positive effect. That's not making a difference for the better because that is not how it works. And everyone who has made it manifest will tell you that that is not what it took for them to get there. It's a lie. I don't like lies. I don't mind imperfection and not being perfect because I don't believe that exists either.

16:25But I don't like lies. I really don't. So I am against that one. I'm just going to go on the record there. I love it. Great. You did my dirty work for me. I appreciate that. Thank you. It's all Elena. It's all her. But it's just one of those things where, you know, one of the main things I took this seminar way back in 07, 08, it was called PSI seminars. And one of the things that we talked about was be, do, have. And then you just said those three words i'm like what's maybe that what's psi it's that that was a seminar i don't even know if it's still active but like you know you'd go and do basic there and you you'd be in a room for three or four days you get in touch with just who you are like at the time i'm like wait a second is this a cult like what the hell's going on here and then i went to a ranch for 10 days and just did things to get out of my fear like there's a thing about hanging over a cliff and like you're strapped in, but those moments, like those moments of fear that you get through unlock a chamber in your whole being of like, Hey, I can go and do things that are scary.

17:38I can take risks. Right. And so as I look back on everything that I have created with this show, it started in a vehicle and it has been manifested into what we're doing now. And by the way, there was a shit ton of doing. It wasn't just think about it and it appear, right? It was, what are the stages? What are the, what are the stages of pain that I need to go through to build this? And I leaned forward into that shit and I did not run from that. I leaned in and felt every bit of it. And now we're starting to see some of this stuff manifest. I love that. I love that too. Yes. Yeah. So, all right.

18:25So we got this going on. Like you, you've explained everything that, you know, people can expect. How is, how is, you know, I mean, you guys had the, you know, Grant had the growth con, then you've had 10X ladies. How has that fulfilled you personally? Like, what has it done for you? Um, that just kind of fires you up and continues to, to move in this forward fashion of, of, you know, being selfless. Well, I mean, I originally started the 10X Ladies to bring more women into being exposed to Grant Cardone because maybe they didn't follow that type of personality or maybe they didn't follow his marketing or training.

19:03It just doesn't come up on the field. And again, now Grant is really mainstream, but this was several years ago, right? I looked at the audience and it felt male dominated more. you know. So anyway, I did that. And as I've done this now for so many years, hearing the stories of women that have better relationships or they were on the verge of divorce and now they're really getting along and what they've done for their lives, their children, for their businesses. I mean, it's really transforming. And I can't even tell you what that does for my soul and my spirit that so many thousands upon thousands upon thousands of lives have actually changed because of the data that they learn and apply to their lives.

19:55So that's really the magic of what 10X Ladies is all about, is really starting to understand the empowerment of women on this planet. I don't want to speak for Grant. I don't want to say that, but Grant was raised by a single mom and his COO is a woman. He's always had really powerful women around him, but I'm not sure, and this is my observation. I'm not really sure that he's understood that women weren't empowered because I think the button of empowered women implies that they're not. I'm like, well, Grant, like, I'm sorry, but we are, of course, a woman could become president, but look at around the world and how women are treated overall.

20:42I said, it wasn't until 1974 that a woman could open a bank account or get a loan for a business on her own without having her husband have to sign for it or even her oldest son. So it's not like it's been around for a long, long, long time where women have been this empowered thing. And I just believe it's a generality, of course, but the nature of a woman, just in the fact that we can birth children and nurture and care and sustain life and continue the civilization of mankind. Obviously, we need our counterparts in men. And that's why I'm trying to bring us together and stop hating each other and really figuring out how we can be stronger together.

21:26But for women to understand that it's probably, if we're going to really heal this planet and nurture it, I need the women to wake up and see their power and how we influence men and our children and the community, because that is the power that is innate in us. And if we can't see it, don't recognize it, don't know it existed, It's been suppressed in us. Like that has to stop. And the 10X ladies leave this summit conference, if you will, and really start to understand the magnitude of their responsibility. Have fun in life. I'm not saying it's a heavy, serious thing, but they start to realize the magnitude of their purpose and responsibility as women.

22:16and to start going back and de-stimulating the environment, which is their home and then their communities. And then as they grow and expand and can take more and more responsibility, it's to the globe and to the planet and to the impact that they can have and share their tools and stop holding them back and being so stingy, but sharing them so that I can win from your product and she can win and he can win and the children can win. So getting out those products and services to really help make a difference so that we can all start healing ourselves and this planet and let's create a renaissance on planet earth.

22:58Let's go team. Come on. Let's do it. I love it, Elena. The thing is too, I was also raised first 10 years of my life by my mom and my grandma. So I've always been around, in my opinion, powerful women. So it's an ideology to me. Without women, I don't know if I would be where I'm at now. Now I had my father come into my life when I was 10 years old and played a massive part. But the one thing that I think that most women and men overlook is the impact that a woman in the household, their energy and their, I guess, view of a situation or support or lack thereof can really wreak havoc or great influence on their men.

23:49Like when my wife, when my wife, now listen, right? And I know you get this because I'm seeing, I'm seeing that light bulb, right? Like, yeah, Sean, go boy, go is when my wife supports me in something, when I started the show, I didn't know if I could do it. She goes, do anything you want. Like you're the one that's the star. I'm like, Oh, I got this person on my show. I'm getting this person. She goes, okay. I'm like, you're not excited. This is big. She goes, they get to talk to you when I hear that. And it's like, babe, but I'm not there right now. And she goes, no, no, no, not present, but you will be.

24:20And when she pours into me like that, Oh, I feel like I can take on anything. The women are so instrumental in a, in a man's mental health, and honestly, confidence. I'm sorry. It's just the truth. I agree. And that's the one thing that I really appreciate and value Grant's support in my role and how he's edified me and said, it was Elena's idea to go big. Billionaire, I say that because he needed to be. Everyone's a millionaire. Who's going to listen to a guy from financial advice when they're like every other internet, you know, I was like, you have to be a billionaire to shut to, to get leverage, to, to have authority.

25:07And cause he didn't believe it at first. And we went through whatever we had to, to get through that hurdle. But getting back to your point, Grant really does accredit me, um, for how big he thinks now and, and the support that I gave him in, in, in that. And really I was just calling it as I saw it. It wasn't like I was faking that. I really believed in him. And I know your wife believes in you. And sometimes, you know, I didn't know that it would really happen in all honesty. In 2008, I saw the picture, but part of me was like, oh, come on. Is that internally like my own self doubt, like this little, like, can we really do this?

25:46I mean, we're just two Louisiana folks, you know, like really come on. But I, I, I still just held the picture and the knowing this and the certainty in us and him, and that we could do this and it panned out. And what you say is exactly how Grant feels. When I believe in him and when I say thank you and appreciate and acknowledge him, it means more to him. Like, I don't know, whatever those, your gifts or whatever the, how you like to receive things. There's a book, I forget. But anyway, I never read the book. Oh, the four love languages. The love languages. Yeah, that's what they call it, the love language.

26:23Grant's love language is a thank you and acknowledgement. And sometimes I get so busy with what's all going on, I forget to do that. And I take it for granted a little bit because I'm always moving on to the next thing. And I have, you know, I really do have to make a conscious effort to be better because that's the right thing to do. And so thank you for reminding me of that. I'm going to send them a thank you later. I love that. You know, words of affirmation are massive, right? I think a lot of men do speak to that specific love language. I do. I mean, words of affirmation for me is big, right?

27:01I give acts of service. But I think it's also important to understand what your partner's love language is. My wife is touch. So I'm missing the mark, men, when I'm just doing acts of service. If I'm grilling food or dishes or whatever, my wife likes touch. Even if it's just holding a hand. Like we have to understand what our partner really, really, truly needs. So, you know, great on you guys for understanding each other and what makes each other tick. I think it's fantastic. So what's next? You guys have the Grant Cardone Foundation, Grant Capital, you know, I mean, Cardone Capital and then, you know, what is it?

27:36Cardone Mortgage. You guys, I know it's not over for you guys, right? So whatever you can kind of let us know, what's the transition look like for you guys after 10X Ladies and all that good stuff? It's really going to be so massive. I mean, I'm not sure you want me to overwhelm everyone, but Grant did get on an investor call last night. I'll just try to be brief in each category. But Cardone Capital, we're going to end up eventually going public with that. Also, right now, we've got assets where the properties, and this is Class A properties. This is huge. I mean, just go to Cardone Capital. You can see the institutional great assets that we have.

28:17They're just trophies, every single one of them. And Grant has really disrupted that space because all of them know who we are now. And I'm talking, he's had meetings now with Cantor Fitzgerald, Bank of America, J.P. Morgan. And I mean, the heads, the top of the food chain wanting to partner up with him on his next piece. But but he's leveraging Bitcoin. So the properties are going to purchase Bitcoin instead of distributions, which, you know, the projections on that. Then we've got 10x health. We're now talking about where, you know, where we're a two billion dollar company that's going to probably sell off 20 percent to our investors to give them the opportunity to get in.