Built on Biohacking: Joseph Rivera and the MoreLife Movement

0:03When did making plans get this complicated? It's time to streamline with WhatsApp. The secure messaging app that brings the whole group together. Use polls to settle dinner plans. Send event invites and pin messages so no one forgets Mom's 60th. And never miss a meme or milestone. All protected with end-to-end encryption. It's time for WhatsApp. Message privately with everyone. Learn more at whatsapp.com. I was someone who was a scroller at night. I would scroll and scroll in YouTube shorts. And one of the biggest, I would say shifts has just been literally taking my phone out of the bedroom. I don't even charge it in the room anymore.

0:42When you go on your Instagram, what do you see? You see Ferraris, Lambos. You see this part. You see big chains. You see all of these things. And at some point, subconsciously, that can affect the way you're looking at. Like, man, I'm not doing enough. You know, anyone can be influenced by what's out there. The way that the algorithms are now working is before, you know, you would follow somebody and then you would start to see their content. Now they're bringing the content to you based on your personality. It's getting so sharp. It's almost like a casino game. How can I keep this person on our platform for as long as possible?

1:16Open it out of habit. Now you're there 15 minutes. That just affected your mood. Damn, I didn't even realize that this is starting to have power and control over how I'm behaving.

1:31Hey, so we're here with my man, Joseph Rivera. He is the founder of More Life Biohacking Summit. You got something coming up this weekend, October 11th and 12th. Big names. You got Gary Breck, a keynote in the dang thing. You got Laura Trump coming in, which is actually her birthday this weekend. And then, of course, who could forget Hall of Fame Tito Ortiz, man? Oh, yeah. Tell me about it. No, absolutely. It's definitely, you know, one of those things where, you know, I'm sure you've heard thought becomes things. Right. And this was planted in my mind beginning of the year, specifically with the lineup.

2:05But from, you know, just all of the things that's taken place, I think we're in a time right now where there's no more gatekeeping. Right. You give an example like social media, you give an example like podcasts, which you have here. you know, before it was three channels. If you listen to our parents, right, they had to turn it and they only had access to what was being shown. And, you know, we're living in a time where everything is at our hands. It's, you know, it's something where we can start to take our lives, our health and the information that we're receiving back into our own hands. And the purpose of the summit, you know, we're partnered with quite a few exhibitors and these or companies, you know, you got to think about it.

2:47They spend years researching, developing, trying to get FDA approval. And they're able to actually showcase these products. So aside from the speakers, we're really focused on the expo. That's 90 % of this agenda. There's 50 plus vendors there. It's 50 plus. That's a lot. It's massive. Well, it's at the convention center. So, you know, we're not playing around in terms of, you know, a hotel or anything like that, where it's, you know, You got to go up multiple stairs or something. One open floor plan. And I think for most people that are going to be coming, it's an opportunity for them to try these products.

3:24A lot of these are high ticket. So there's some beds and companies that 100, 150 ,000 plus where they're able to come and try that product for free. Being at the event with our speakers and then obviously the lineup for us, it's personal. um someone like a tito who's a legend um 20 year plus a hall of famer fighting at the highest level in a ring um you know what does that person do for mindset before the stage uh his health his recovery the things that he does at a high level um and then you know obviously laura trump you know she's she's become somewhat of a friend um but she speaks to you know motherhood right performing in the public eye, being someone that is a part of probably the most notable name on the planet.

4:16What are those moments look like for her and what does she utilize also from a health perspective? And then Mr. Gary Brucker. Do you know Gary? I think there's a little bit there. Yeah, there's a little bit there. We're starting to communicate on possibly doing something at the beginning of the year together. And yeah, it'd be fun, man. It'd be fun. I'm excited for it. So we're just waiting for a schedule to open up. Pretty jacked up about it. Oh yeah. There's another guy that's, you know, done a great job in just talking about what he believes in the biohacking space. I think there's many ways to skin a cat, but I think what's so intriguing about your summit and then also, I mean, Tito Ortiz is one of the early adopters in biohacking and no one knew what it was, but we live in a, in a, in a time where there's so much misdirection.

4:58There's so much confusion on what is actually healthy and how does one, how does a father, a mother, right? How do they become the healthiest version of themselves? And again, like I said, there's a lot of misdirection. So how do you speak to that, man? Because for me, you know, there's many ways that you can look great, feel great, but is it actually the healthiest for you? No, I love that. And I think one of the biggest things that, you know, I'm glad you asked that question. You know, I don't consider myself an expert in this space. I'm more of an explorer, right? So I got intrigued from this place on a, on a personal level where, you know, chasing success I, um, found was something that overrided my personal wellbeing, um, from a just mindset perspective, what I'm consuming.

5:46Um, and then also, you know, just not a healthy lifestyle. So for me, this has been more of a exploration to try to find those exact things. So we have something called, and I'm going to give it to you a little bit, our biohacking dictionary. Oh, no way, man. Yes, because you're making a great point. There are so many terms out there. How do I know what works and what is what when I hear these terms? That's something, it's not like a novel where you're reading through and trying to get to the end of the story. It's a handbook. So the idea when our team was designing it, I said, I want something that's at the kitchen table, the kitchen counter of every home in the U.S., right?

6:24Where people can go back to it. Me and my girl did a purge recently in our kitchen cabinet. We went through, we started to search through each product that we had, went through the ingredients and just started to purge, spent the full weekend doing that. Dude, my wife did that, man. She was throwing, she was throwing all this stuff out. My kids were like, whoa, whoa, whoa, whoa, what are you doing? She goes, well, this has this ingredient in it. This has this. And what people don't realize everything in the pantry typically is designed to keep you hungry. So you eat more of it, right? Very unhealthy.

6:52So that's cool that you guys did that. And I want to touch on something. I want to edify you real quick because for those of you that are listening, it is, you know, when you chase success and you're looking to achieve some type of big thing, the first thing that always goes by the wayside is ourselves, our health, our mind, our bodies. And so like you, you mentioned some of your personal struggles before we started recording. there was a time where I got so locked into doing this that I stopped going to the gym. I stopped watching what I was eating and I had this show on determination and discipline, but I was 238 pounds and 31 % body fat.

7:29I'm like, man, why can't I get to the next level? What, what's the thing? And, and for me, it was like, dude, you've let go of the one thing that's your prison. That it was my binge eating. That was my weight stuff that I struggled with my whole life. The moment I cleaned that up, everything kind of opened wide open for me. And so I just want to say that most high level people always get lost in this chase and this pursuit of success. If you even look at Andy Frisella from First Form, he's been very well documented that when he became the MFCEO of First Form and building that brand, he got super fat.

8:08he was so unhealthy and now look at the guy he's like 260 pounds of twisted steel because he figured out like if i'm gonna build this brand i have to be that dude and so again it's like one of those checkpoints for that i just want to challenge you on is like look at that as a look at that as like just a checkpoint a part of the journey and as long as you go through and rectify it you have no idea the doors that are going to open man and we're going to take a quick break to hear from our powered by a sponsor. We're proud to announce a partnership between White Sands Treatment Centers and the Determined Society.

8:44With multiple locations across Florida, White Sands provides luxury top-rated addiction treatment from medical detox and inpatient care to outpatient support and long-term aftercare. Their resort-style campuses, expert clinicians, and holistic programs create real lasting recovery. Together, we're committed to bringing hope, resources, and healing to those who need it most. White Sands Treatment Centers. Oh yeah, no, most definitely. I think it's one of those things where, you know, you look at priorities, right? And I think for most people, especially now, there's, you know, nothing but distractions out there.

9:27What is this person doing? How is this person look? What is, you know, all of these things. And, you know, your biggest, I say, focus comes from whatever your identity is. So when you lose your identity, which, you know, you hear people, that's why, you know, for me, I, I, I look at it even from the people that you're around, right? When, if you're around people that, and you're in a circle and your crew, if it's a couple of men, but those men, And let's say have insecurities and, you know, they're people pleasers. For me, I always looked at that as a liability. Right. So in terms of keeping your circle tight, because what's going to happen if I'm in a situation is like, I need this person to back me up.

10:13Yeah. Or I need this person that I know is, you know, has the balls. Right. For me, that was always something to keep an eye on. but who you're around and what your focus is, is going to determine pretty much everything else in your life, right? That circle. Um, I love it said, I don't know who says it, but you know, who you speak to before you go to bed determines a big part of, and if it's a spouse, if it's your kids, a mentor, um, you know, those things are really important. So, um, yeah, I mean, for me, I've been on this journey for eight months now and, you know, the gym, the walking, the eating healthy, getting back to the things that I know when I'm in top shape, everything else, you know, starts to, to, to reflect that.

11:02It's interesting because it's a process, right? And you don't want to rush it. You know, you want to make sure that you're hitting, you're taking action every single day towards that, that outcome that you desire. And it's all about action, right? You can sit there and wish and dream all you want, but if you're not taking action, it becomes a lie. The thing that I love most about when you're talking about the biohacking summit, the cool part is this is also going to be another piece, even for you. What are you looking forward to most outside of the amazing speakers and the buzz all around it for you specifically?

11:35What are you looking forward to? I think for me, it's, it's more of the community aspect, right? I think, you know, for me, I get value when others get value, right? And being able to provide this information, everything that our team has been working on, you know, it's really making a difference. You know, I'm not one of these people that, you know, because of a title or because of wherever I am, I'm not going to pick up the phone and call somebody that was interested in the event, right? So I'm on the phone with people that are going to be attending, speaking to them. Hey, my team didn't get to you.

12:11Let me speak to you. I'm actually the organizer of the summit. So for me doing that needs analysis and understanding what's their pain point, it's like, Oh, I'm so excited for you because Hey, there's going to be practitioners there. There's going to be Gary Brecka's longevity session. You're going to ask a direct question. The community, right? Being able to shake a hand. And now that exposes you to more information where you can decide for yourself, Hey, this is a direction I want to take. there was one woman I spoke to in Orlando and you know, she was like, Hey, I'm not going for me, but my sister was just diagnosed with cancer and I'm trying to find remedies because they keep taking her to chemo and all of these things.

12:50But I started to get heavy into this space. So maybe it's not a direct impact. Maybe it's a family health scare. Maybe it is your personal. Maybe you're looking and say, Hey, I've always had a dream to build a med spa and I just got my license, but I want to learn about the products and these things. So I'm really excited for people to actually get the value and to leave away from the event saying, okay, I do want to get more out of life. I love that. In your communications with the community, right? You had the one woman that talked about her sister was diagnosed with cancer and then potentially some med spa owners that are new.

13:24What are some other pain points that you've heard from the community? I think for, for most people, when you think about going to an event and you think about spending two days, you have to think about it. That's two days away from your family. That's two days away from your business. If you're running a business, that's two days away from your routine. Some people are flying in from LA, from New York, Chicago, right? From all over the country. So for us, it's, it's important to, to also make sure that those people are leaving with something that they can actually implicate, right? Not just, um, you know, buzzwords around, not just hearing the great things, but how can I put this into practice?

14:03That's important, Joseph, because a lot of times when you go to like motivational seminars or a sales, you know, summit or whatever it is, you're sitting there in that room and you're super motivated, you're driven, but when you get home, you don't know how to implement anything. So it's nice to hear that there's going to be some real,

14:22action at this thing where people can take this home and potentially purchase the biohacking dictionary to understand. Oh, no, everyone's getting it. Oh, no way. Oh, wow. Every single person that's at the event is getting a free copy. That's badass. Yeah. We're encouraging everybody, once you're at the event, put your wallets away. We don't want your wallet out. There's nothing here for you to purchase. try the products, hear from our speakers, network, your lunches included. For us, it's, hey, just come to the party. Once you come and you show up, now you're exposed and you can leave with tools in your arsenal.

15:00And whatever that is, if it's one thing, one of the biggest, I would say, starting points for me has been just the cell phone use, right? I was someone who was a scroller at night. I would scroll and scroll and YouTube shorts and I mean, playing poker live and all of this stuff right before I go to bed. And one of the biggest, I would say shifts has just been literally taking my phone out of the bedroom. I don't even charge it in the room anymore. Just do the research of the radiation, all the stuff that comes out. I don't know what to believe, but essentially just being able to calm the mind, get proper sleep.

15:38There's so much basic things that I've learned that's made such a drastic impact. And yeah, I mean, I think most people, once they experience it and hear from it, they can actually take those tools with them. When it comes to what your family eats and drinks, you know, your choices matter. You're the expert because you know what fits your life and getting it right starts with good information. That's why America's beverage companies are sharing more information about our ingredients at good to know facts.org. No spin, no judgments, just the facts straight from the experts for more than 140 beverage ingredients.

16:18Visit good to know facts.org. That's awesome. You know, you talk about the phone for me, the moment it hits eight o 'clock, I put it on sleep. Oh yeah. So I don't know who's texting me. I don't, and do not disturb is really funny because sometimes people break through, right? It's just really strange. I can still see it. So I put it on sleep and then I put it on my nightstand. It's too close to me, but I do use that for my alarm clock. And my wife says, you need to go get an old school alarm clock, put it on your nightstand and then charge your phone downstairs. Right. Because for me, I get up at four.

16:48Like I don't want to sleep through that alarm. But again, those are one of the things like the phone usage at night. It's super, it could be pretty bad. I don't scroll at night. You know, my wife, sometimes she'll sit there and she's never on her phone. She's never on her phone. But when the kids go to bed and we're watching a show, cause we like to, we like to binge a little bit of suits at night. Right. And it's great, but she'll, she'll be scrolling. Like baby, you paying attention here? And she goes, but, but she'll, she'll scroll and she goes, Oh my God, I got to put this down. I just, for me, we're talking about health.

17:22And if we scroll on social media consistently, it could impact our mental health big time. Cause I could see somebody that's doing more than me in the podcast. And I could see an article that my show wasn't included and I can get pissed off about it. Right. And those are very unhealthy things. So what I like to do as far as my health is I like to put it away at some point. And I don't really scroll at all during the day. There's moments where I'll scroll just to get a laugh or two and send my friends some messed up reels because that's what we do. But then at that, then it's done. and it's done because I want to stay in my lane.

17:58Yeah. And I think that's so important, right? Because we're, you know, anyone could be influenced by what's out there. And the way that the algorithms are not working is before, you know, you would follow somebody and then you would start to see their content. Now they're bringing the content to you based on what you've seen previously, right? And they're based on your personality. It's getting so sharp that it's almost like a casino game where you enter your card. They know what you're doing. You're playing the slot or whatever game you're playing. They're able to control those things. So it's down to a science where how can I keep this person on our platform for as long as possible?

18:38And I think sometimes we easily can just obliviously open it out of habit. Now you're there 15 minutes that just affected your mood. You're going into a meeting or a conversation with your family or something. And they're like, Hey, what, what was that about? It's like, damn, I didn't even realize that this is starting to have power and control over how I'm behaving. Um, so on the drive over here, I was telling you, I was listening to an audible book, you know, and you know, I think for me, it's just finding the patterns in anything that you're doing as it relates to health, I look at who are the people that aspire, right?

19:17A vision board. I don't know if you, if you have a vision board to believe in them, but for me, I have a vision board and who's on there. Arnold Schwarzenegger, right? Some of these people, Rocky, when he was fighting Drago, all these people that I looked up to and that, you know, had an impact on my life. I look at that to continue to put it into my mindset because thoughts become things. Dude, it's so funny because you look at both of those were underdogs. Let's be very, very clear. America loves underdogs, right? If you look at Arnold Schwarzenegger, they said, you have no business being in the States.

19:47You cannot be a lead. And then governor, come on. He did it all. He did it all because he stayed in his lane and he willed it to happen by taking action. And that's the thing that I want people to understand. They can go to your summit. They can listen to the speakers. They can get the book. They can try out all the vendors and all the products. But if they don't take action when they leave there, that's where the disconnect is. And at that point, they're just wasting money. How are you guys, when you guys are running the event, and I'm excited to see it, how are you guys going to encourage action post-summit?

20:24I think you're making such a great point, which I agree with you. I think most times when you go to an event or you're going to something, the present moment is, you know, encouraging, right? You're like, man, this is awesome. I've been to some of the biggest events. Um, but I think for next steps, there's something called accountability. Come on. Right. So from, from that standpoint, you know, we have a community that we're building. It's going to be announced at the summit. We're going to encourage it. It's a free online site, but that's just a platform for people that were at the summit to stay connected.

21:03Really cool, man.

21:33something. And next thing you know, I'm like, man, this is, uh, you know, this was, this was a lie. This wasn't real. I had no one to check me on that. So the more people we can bring around somebody who is serious about their health, then, you know, I think that the, the better the outcome is going to be like in anything in life. Here's one other part. I think for that's one part, right? Accountability. But then the other piece is we're also looking to attract those that have self-motivation. We're not going to, you know, come across and try to say, hey, you know, we're going to hold your hand throughout this entire process with you.

22:12Not to sound brutal or anything, but our messaging is, hey, we want you to get the most out of life, whatever that looks like for you. But we have the experts that we're bringing to the table. We have the companies we're bringing to the table, the community that you're able to stay connected with. And then obviously, um, the value, you know, from the actual two days, sometimes, you know, I think no matter what you say to somebody, maybe you've experienced this, you know, they're just not going to take action, um, on their own. No, because people, what do you do with that? People get overwhelmed by just living life in general, whether they're married, they have children, they have a tough career.

22:54They can be inspired in that moment. and then they make excuse after excuse of why they can't do something. Like you have to want that outcome more than you want to sleep. You know, and again, I think sleep is important. Don't get me wrong. I know sleep is important, but you can't wake up in the morning and be like, I'm not going to do it because I don't feel good. And that's, and that's one of the things that I think community is so important. You know, like that's when you're talking about building that community, having that community where people can go and have the conversations publicly on that forum, you're like, Hey, here's what I'm struggling with today.

23:28Here's what I've done today. They can, they can reach more inspiration by interacting with each other post event. That's going to drive them forward every day. I think that's an integral part of what you're doing. I didn't know you guys were doing that. There's not a lot of other, you know, events that are doing that. They'll say, Hey, you can join our community for 50 grand a year. Right. You know what I'm saying? So that's one of the things, right? Over delivering on value. I think that for anybody that is, you know, struggling with whatever that is for them. For me, it was chasing success, finding myself in a position where, you know, I genuinely felt like, you know, I was losing a part of me because my focus was elsewhere.

24:13I wasn't, you know, there's a guy, Jim Rohn. if you've ever heard of any of this stuff. He's a goat, man. It's so good. But Jim Rohn talks about work harder on yourself than you do on your job, right? And he goes through this entire spiel about making yourself better and that's gonna open up the door. You made the point 10 minutes ago. It's gonna open up the door for everything else in your life. And I think we all go through it at some phase where we start to put other things a priority. For some, it's a girl. Right. You just started dating a girl. You know, now she's she becomes your world. And then three months pass.