Diana Mahrach: From Business Collapse to Resilience | Overcoming Obstacles

6 Apr 2026 · 1 h 19 min · 37 chapters

Ask about this episode

Ask anything about it. ChatGPT or Claude reads this page and answers with the times it was said.

Connect VO and ask about every podcast you hear, including the moments you saved. Add to ChatGPT · Add to Claude

In short

Diana Marach Couture’s resilience after COVID-driven collapse, staying in her “lane,” and building a unisex fashion brand through creativity, direct-to-consumer sales, and community support. The episode also covers relationship teamwork and communication, plus the host’s recovery sponsor segment.

Guest backgrounds

Diana Marach is a New York City designer/textile professional who started in fashion at 16 (industry since 1994). She and her husband built a family business that grew to 7–8 fabric stores in NYC (about $25k–$50k rent/month each). She later expanded into Diana Marach Couture, made in New York/America, and she collaborates with others while keeping her own vision.

Key claims

COVID forced her down from seven stores to almost nothing; she negotiated leases, kept employees as much as possible, and generated revenue by selling masks and fabrics. She argues success comes from peace, consistent action, and not copying others’ energy. She says landlords had no COVID lease protections, so nonpayment meant bad credit. She emphasizes that everyone is sensitive and that strong partnerships require empathy and action.

Notable examples

Donated about 20,000 masks; appeared on CNN for “Made in New York” masks; negotiated leases store-by-store; restaurant closure during COVID; “Sean Blazer” product promoted by the host; she says her boutique experience is central and includes Prosecco.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Introduction to Diana's Journey

0:00 to 0:31

Learn about Diana Mahrach's experience in the fabric industry and her business collapse.

“I owned about seven to eight fabric stores in the industry of New York City.”

The Fashion Show Experience

1:08 to 2:00

Diana shares insights on her experience during fashion week and its challenges.

“And also just knowing you as a person, like you just brought like a lot of positivity, a lot of exposure and a lot of just positive energy to my brand.”

Diana's Personal Journey

2:00 to 3:38

Diana discusses her background, marriage, and the support that fueled her journey.

“it, I'm like, I kind of want to do it again, you know, and, and, and do multiple.”

Building the Diana Mahrach Brand

3:38 to 6:28

Diana elaborates on her brand's inception, family involvement, and unique vision.

“haven't been to your boutique and in New York city, it is insane.”

Staying in Your Lane

6:28 to 7:48

Diana discusses the importance of focusing on one's own path and avoiding competition.

“You know, it's one of those things that it's easy to say, but hard to do, right?”

Collaboration and Personal Growth

7:48 to 8:34

Diana shares her experiences with collaboration and lessons learned from challenges.

“or in my circle, or they use my name to get to certain parts or to certain lanes.”

Design Philosophy and Clientele

8:34 to 10:00

Discussing Diana's approach to design and how she caters to her diverse clientele.

“So even if I sell Diana Mirage Couture tomorrow, I'm still Diana Mirage.”

Unique Fashion Experiences

10:00 to 13:14

Sean recounts his experience wearing Diana's design and how it made him feel.

“But at the same time, very respectfully.”

The Journey of Entrepreneurship

14:00 to 14:18

Diana discusses the hard moments and challenges of building a brand.

“your own brand, talk about the journey, because here's what I want to extract for the audience here is, is the hard moments, the, the, you know, the consistent peaks and valleys of growing something.”

The Journey of Entrepreneurship

14:25 to 20:29

Diana discusses the hard moments and challenges of building a brand.

“And it was founded on a really cool story by Dr.”
Show all 37 chapters

Diana's Business Struggles

20:35 to 23:20

Diana shares her experience of business collapse during COVID-19.

“let me know how you guys like it until then stay determined.”

Finding Opportunity Amidst Adversity

23:20 to 26:28

The conversation highlights resilience and creativity in business.

“We even had a restaurant at one point that we had to close down in COVID.”

The Importance of Consistent Action

26:28 to 28:00

Diana emphasizes the value of consistent effort and perseverance.

“And if somebody messes with your peace and also your creativity, it's a problem.”

Resilience Through Adversity

28:00 to 29:00

Learn how passion and consistent action contribute to resilience in tough times.

“Even my husband, when he heard how much we lost, he's like, babe, oh my God, we could invest in real estate instead of the restaurant.”

The Importance of Community Support

29:00 to 31:00

Discover the value of community and connections in personal and professional growth.

“And, or even go to Naples, you know, we come in to see you, Sean.”

Brand Ambassadors and Authenticity

31:00 to 33:10

Understand how brand ambassadors can enhance your business and authenticity.

“Like my wife and my kids were still there.”

Balancing Family and Entrepreneurship

33:10 to 35:30

Explore the challenges of balancing family life with entrepreneurial ambitions.

“want i mean you can throw me on your side i will do it in a heartbeat yes i would do it in a heartbeat yes i mean i feel like the red jacket that you're supposed to wear to the war tomorrow girl.”

Health and Self-Care in Business

35:30 to 37:30

Learn the importance of prioritizing health and self-care while pursuing goals.

“and just being like an entrepreneur, but at the same time, a family person, people respect that.”

The Role of Relationships in Success

37:30 to 39:50

Discover how strong relationships can support personal and professional success.

“There were some times where, you know, back in the day she goes, man, I was really happy when you took that trip because I couldn't handle your shit.”

Understanding Partnership Dynamics

39:50 to 42:00

Gain insights into navigating relationship dynamics in partnerships and support.

“six years after COVID, a lot of doors are opening and you have to take it at that moment.”

The Importance of Support in Relationships

42:00 to 43:40

Learn how support from partners can help navigate challenges.

“Like sometimes I'll go like one time I went to LA and it was Grammy weekend and it was an opportunity to get into the Grammys.”

Emotional Sensitivity in Relationships

43:40 to 45:20

Explore the idea that everyone has emotions and needs validation.

“I truly believe that everybody's sensitive.”

Empathy and Communication with Partners

45:20 to 47:20

Understanding your partner's needs is crucial for a healthy relationship.

“Also like he used to have his own trucking company.”

Recognizing Each Other's Strengths

47:20 to 48:40

Learn the significance of affirming your partner's worth and strengths.

“I still don't because I believe like everything's like a really, a really level playing field and we're all on this earth together.”

The Role of Action in Relationships

48:40 to 51:00

Discover the importance of actions over words in demonstrating love.

“if you can find a way to be empathetic towards your partner, no matter what they're going through, no matter what you feel about that moment, like how you feel about what Omar's going through means nothing.”

Navigating Career Changes Together

51:00 to 53:00

Understand how to support each other during career transitions.

“I don't, I don't know if I want you to in this.”

Building a Strong Foundation in Marriage

53:00 to 56:00

Learn about the importance of choosing the right partner and building a strong foundation.

“So I went, you know, she goes, well, I'd really like to teach at this prep school.”

The Importance of Choosing the Right Partner

56:00 to 58:00

Learn why having the right support system is crucial for personal and professional growth.

“You know, so it doesn't matter fashion, pharmaceutical, teaching, it all connects.”

Navigating Relationships and Energy

58:00 to 59:50

Discover how intuition and energy play a role in selecting business partners and relationships.

“But you know, he'll be like, I don't know.”

Lessons on Burning Bridges

59:50 to 1:02:50

Understand the significance of maintaining relationships and the consequences of burning bridges.

“Like what you just said, like, I don't like, no, not that person.”

Valuing Your Worth in Business

1:02:50 to 1:05:20

Explore the challenges of recognizing and asserting your value in negotiations and collaborations.

“You know, I don't, I don't burn a lot of bridges, but I have burned a few.”

The Challenge of Collaboration

1:05:20 to 1:09:10

Discuss the complexities of collaboration and the importance of surrounding yourself with the right people.

“It is, you are asking for a piece of my intellectual property.”

Launching New Products: The Journey Ahead

1:09:10 to 1:10:00

Get insights into the process of launching a new perfume and the focus on quality in production.

“Or sometimes you just have to take classes.”

Quality Over Quantity in Fashion

1:10:00 to 1:11:44

Discusses the importance of quality in fashion choices and personal style.

“Listen, everything that's quality is better than quantity.”

Expanding Business Horizons

1:11:44 to 1:13:07

Explores the expansion of Diana's business and involvement in global events.

“You don't have to gain weight to actually wear it.”

Inspiration and Leadership

1:13:07 to 1:14:22

Diana shares her experiences with influential figures and leadership roles.

“And I think I'm going to be bringing the book.”

Overcoming Adversity and Trusting Yourself

1:14:22 to 1:16:48

Conversations about resilience, trusting oneself, and navigating challenges.

“I loved you from the minute you came into my store.”
Hear the part that matters, and keep it.Open this episode in VO. Double tap your headphones to save a moment as you listen.
Get VO free

Transcript

Automatic transcript. May contain errors.

0:00I owned about seven to eight fabric stores in the industry of New York City. You know, you're talking$25 ,000 to$50 ,000 rent a month. Me and my husband, we worked for everything that we had. After COVID, it was really a hard moment. We went from having seven stores to having almost nothing. Most people would retreat. Diana Mahrach Couture is open for everyone. And they have Prosecco there too, just so you guys know.

0:31Hey, what's up guys? We're back. Before I introduce today's guest, I've been building something in the background and I need you involved in it. It's something that you haven't seen from me before, and it's going to be massively impactful for you. So go to www.thedeterminedsociety.com slash next level. Now for today, we have an amazing designer, Diana Marach of Diana Marach couture in New York City. She's built an amazing freaking brand and she's a close friend and actually invited my ugly ass to walk in fashion week. So welcome to the show. Thank you so much, Sean. It really means a lot to me.

1:11And also just knowing you as a person, like you just brought like a lot of positivity, a lot of exposure and a lot of just positive energy to my brand. And I just love that about you. Well, I appreciate you noticing that. Cause I can tell you what, that's the first time I've ever been to a fashion show. All right. Much less participate one. And when I was back in the green room, Oh man, it can get catty back there. People are very stressed. And I'm just like this dude looking around like, why is everybody so mad? Like I'm, I'm here about to shit my pants. Cause I don't know if I don't know what's going to happen out there.

1:47You know what I mean? And so no, it was a great experience and you know, but, but seriously, it meant a lot to me, you know, in, in mid January when you asked me to do it because, you know, doing something like that was never on my bingo card. And now that I've done it, I'm like, I kind of want to do it again, you know, and, and, and do multiple. So, you know, not from a standpoint of like, Hey, yo, I'm a model, but it's really cool to get introduced to different circles, right. And different skill sets that you can acquire by doing things that are uncomfortable, which is what we talk about here.

2:19So walk us through your journey a little bit. You know, you've been, hold on. I got to tell the audience this. Diana has been with the same man, which is her husband. Now they got engaged when you were 16. I was engaged at 16, got married at 19, coming from North Africa. They do not believe in like dating as much. It's straight up marriage and just bringing a different twist being an American, Moroccan, Emirati, just the North African. And at the same time, super American. I just wanted to be with my love, like with the person that I trust. I felt like he was my father at the same point as my love, you know, and I feel like he made me really powerful in my journey to kind of like accomplish everything that I wanted to accomplish.

3:14Well, I, I, you know, kudos to the two of you, because that is a very rare thing. You know, I think I've had, I don't know how many girls I've been with since I was 16. Okay. Listen, I'm not saying it's, it's in the, anyway, well, I digress, but you know, it's a rare thing, right. And to have somebody to support you and give you strength through building something that, that you've built and, and, and look like I, you know, the viewers, if they had, or the listeners haven't been to your boutique and in New York city, it is insane. And I'm going to tell you what it, like the, the work that you've done and the, the, the materials, just everything is, is beautiful.

3:51But what stands apart for me is the experience inside with your sister, your employee and it just it I mean listen I can't walk in there and and not stay there for an hour and a half two hours it's like a freaking movie when you go there I mean it's still a small business it's a family owned business I brought my brother in as a partner um in 2003 I started the business I've been in the industry since 1994 uh started the business since 1999 after my father passed away in 2006. I just thought that I need a little bit more help to make the business a bit bigger. And that's when my brother came in and we just, we are on the same page.

4:37He brings something different than I do. And, um, of course it's still Diana Mirage and we just bring it to the next level. I dream about this stuff. You know, I dream about my vision. I dream about my designs. it comes really natural to me every day. It's not like somebody that has to be kind of inspired by someone. I mean, I am inspired by a lot of people, but I just feel like I have no competition with anybody. I have my own lane, my own vision, and I'm just bringing it forward. Wow. Okay. So before we get into the journey of starting the brand and everything that goes along with it. I do want to touch on that.

5:19Uh, standing your own lane. You don't have competition. And what I want the audience to realize is when Diana or somebody like myself says, I don't have competition, that's not arrogance. That is, we know what we're good at and we know what our lane is. And we try to focus on that one thing and the peripherals don't matter. Right. And so I want like that, that is an amazing. I just feel like I also do seminars. I, I, um, I help other designers come up from nothing. And I give back to the community universities, like what we just did for St. Thomas University and many other schools, high schools.

5:59I give back to the United Nation being a peacemaker and just being involved in the community and also being awarded by Joe Biden as the best business in New York City in 2005, 25, I'm sorry. It just makes you look at the bigger part. If you just concentrate on yourself and everybody has their own lane, it's just like you are driving a car. You have to stay in your lane. You know, it's one of those things that it's easy to say, but hard to do, right? Because sometimes when we're in the grind and our nose is in the pavement, we're trying to beat the shit out of this whole thing and get it to grow.

6:48You know, sometimes it's easy just to kind of look up to the left and the right of you and be like, yo, what is everybody else doing? Right. And to be able to fully focus on your own journey is truly a gift. There's not a whole lot of people out there that can do that. And if I'm being fully transparent, I still look to the right and left of me, right? Because, you know, I want to know what's going on out there, but, but sometimes I can get a little caught up in it. Right. And, you know, so what are some of the things that you've done over the years to, to keep you centered and not look to the, you know what it is?

7:18Uh, I collaborated with a lot of people, a lot of people, um, did some bad things to me and it does make you kind of upset at the moment or when it happens, but you just move on you kind of like stay uh very much in your lane and what comes around goes back around and uh karma is it's she's a bitch is is really real and just seeing a lot of things that have done and i collaborated with certain people and they try to be on my same level or in my circle, or they use my name to get to certain parts or to certain lanes. And, you know, I just look at it and then I have people sending me messages. Oh, Diana, they want to be you.

8:05And I'm just like, I pray for them. You know, that's one of the things, you know, when I started this, I thought I had to echo somebody else's energy because I saw what was working for somebody else. I was like, okay, well, I need to be that. And what happened was nothing. it was crickets because I wasn't being myself. Right. You know, and I think what we have to realize is everybody is a limited edition one of one. Yes. I mean, it's a cliche for a reason, right? I mean, there's no other Sean. No, there's not. And there's no other Diana Mirage. See? So even if I sell Diana Mirage Couture tomorrow, I'm still Diana Mirage.

8:43Right. Right. Right. So walk us, walk us, walk the audience through the journey of starting this brand. Like, because, you know, I would imagine there's been multiple evolutions of the designs, et cetera. Walk us through. So just to tell you, I started in this industry at 16 years old. Wild. Since 1994. Okay. So I was the fashion consultant. I was a fashion textile designer. At the same time, I used to design dresses and style people just once a week. I can only take one client a week because I'm still 16 years old. I was dating. Yeah. You know, I was having fun. You had shit to do, baby. You had shit to do.

9:24And then it grew to this thing that people just want a little piece of Diana. And when they come in and they really just want the experience with Diana Mirage. It's really the experience of being dressed, owning your own look. and I just try to make sure on men and women, because we are Unisex, that you are still the same person in the clothing. I want you to feel great. I want you to feel like you're coming in and all eyes are on you. But at the same time, very respectfully. It's a great point because when I went there, it was actually kind of funny. I was panicking at first. Um, they said, here's your blazer.

10:15I said, okay, what about my pants? What about my shirt? Right. And they're like, oh yeah, we don't have that. I'm like, well, we measured. I'm like, okay, no problem. Um, I, I have black jeans. She goes, yeah, go ahead and wear those. And so I, I, what I thought was going to be an adverse moment. I was like, what's the solution? What do I need to go do now? And so I went to a store and I got this black shirt and it came together perfectly. And I felt like me. Right. You know, I said, I mean, you're not the traditional, like wear a suit to work day, you know, no, you are Sean, you like to be like still bit fitted, sporty, but at the same time you want to look elegant, you know?

10:55So it's the new 2026 now, not every, unless you in finance, then you're wearing a suit, but you know even the finance guys don't want to wear a suit every day you know so just going into a club or a dinner you want to look like fashionable in a blazer but still be in a v-neck t-shirt and a slim pair of pants and i think that's my work converse on the runway i did wear freaking i wear black converse black chucks baby and you know what i have your blazer and your picture on my product online. I know. And dianamirashcouture.com. And it's called, if you men are interested. It's called the Sean Blazer.

11:33It's called the Sean Blue Blazer. And go check it out. Like, you know, it's funny because nobody's seen me in anything like that, but I was very comfortable in it. And, you know, I just, I was like, wow, dude, you can dress it up a little bit, man. This is pretty cool. Yeah. So no, like, you know, again, 25 % of my clientele are men. 75 % are women, you know, and going through, like, I just show them every type of personality of every person in a suit or in a blazer, bling blazer, simple blazer. And then men just look at it. Oh, I see. This is more me. I see. This is more me. And I'm like, okay, well, look at this one.

12:16Oh, this is more me. I don't know about this one. Maybe this is too feminine, you know? So, I mean, Diana Marash is always about stepping out and taking the shine, but at the same time in your own personality and your own skin. That checks out. Yes. Because that blazer I wore, that was pretty shiny. Yeah. Right? I've never worn anything like that before. And it was your design and it was a little more dressed up than I've ever done. But again, like I can't stress it enough. With your personality. Right. I didn't feel like, you didn't feel like you was too flamboyant. No, not at all. Yeah. And then a lot of guys, like I've, I must've shown it to like 15, 20 guys.

13:02And like, they were just like, Oh, this is more like me. And I'm like, okay, well that's Sean. We love him. By the way, you should watch it. Yeah. And buy the blazer. Yeah. And buy the blazer. Press that button. Press the button. You gotta remember guys, Diana Marash is a small business. we do work on sales to support our brand and we have to make sales to stay in business. And we are not a typical brand just out there that is made in a different country. We are made in New York. You see it happening real time in the back of the store. I mean, listen, it's made in New York. We make everything officially made in America, made in New York.

13:48And how many brands is made in New York? I don't have the answer to that, but I would say not very many. Yes. Right. So, all right. So you started in fashion when you were 16 and when you started to move into building your own brand, talk about the journey, because here's what I want to extract for the audience here is, is the hard moments, the, the, you know, the consistent peaks and valleys of growing something. They, they need to hear that. Hey guys, we're going to take a quick break and we're going to slide into our recovery segment brought to you by Therabody. What an amazing technology that Therabody has.

14:28And it was founded on a really cool story by Dr. Jason Wursland. It was founded on pain. He got into an accident and had this extreme pain in his arm and found that percussive therapy really helped. So he created the very first version of the Theragun with the Makita drill, just to pilot and test to see if his pain could be relieved by percussive therapy overall. And surely it was. So now birth to the Theragun and now Therabody, who has a multitude of products to help you recover emotionally and physically. And some of the products even help with stress, meditation, and better sleep, and just overall better wellness.

15:14And when I had Dr. J on the show earlier in 2025, it really spoke to me because his platform was founded out of physical pain, and The Determined Society was founded out of emotional pain. And so it felt natural for us to partner up. So here we are, an official partnership with Therabody. And I want to talk to you about some of the products today that I've been enjoying that I think you need to understand and know more about so you could potentially implement them into your life. And I'm not going to get into a big deep dive of the actual science and everything like that. I'm just going to give you some anecdotal information based on the products that I'm using and that my wife is actually using too that is helping us out a great deal at home.

16:00Because the great thing about these products, guys, is you can use them anywhere. You can use them in the gym. You can use them at home, in your bed, in your living room. Hell, you can even drive with the TheraGun Pro Plus in your car and use it on your quads, use it on your arms, whatever that is. The first thing I want to talk about is the TheraGun Pro Plus. I bring that in my gym bag every day to the gym. And when I'm warming up, I use it to warm up. I put it on my arms. Whatever body part I'm using that day, I activate those muscles. And what I find is I'm able to move my body a lot quicker.

16:33and I'm a lot stronger on those days that I do actually bring it and utilize it. I just think it's a great way to understand your body and the connection between your strength and your muscles and being warm and being able to perform because it's one thing to go work out, but it's another thing to perform while you're doing it. And the Theragun Pro Plus helps me do that. Another thing that I really truly enjoy is the Jet Boots Pro Plus. These things are wire-free. There's no hassle. There's no cords. There's infrared LED light. There's that compression therapy. And I've been having bad pains in my ankles, both of them actually, for about a year.

17:15And I don't understand where it's coming from. But when I started using the boots religiously after a leg day or after a cardio session, I throw those boots on and I find myself a lot looser afterwards. I find myself lighter. And then the next day, there's no pain in my lower extremity, like my feet. The other thing that I really enjoy is that product really helps me recover a lot quicker. And let's face it, that's the most important thing when we're trying to move our bodies or we're trying to succeed in life is we want quick recovery emotionally and physically. And these products help me do that.

17:52And they can help you do that as well. One of the other things that I really want to go into because it's helping my wife out a ton with headaches and being able to distract from the noise in her mind. And honestly, it helps me with that too, is a smart goggles. Whenever we feel a slight headache coming on or things are getting really heavy, just in our minds, just thinking about all the stressors, all the things out there that we can't control. we throw the goggles on, get in a quiet place, and there's different cycles on there and different intensities of vibrations and massaging that you can either turn it up or turn it down.

18:33And what I really enjoy is it allows me to focus on what's going on with just me and I think about things. And the massaging with the smart goggles relieves either headaches and it relaxes me and relaxes my wife to a point where we can fall asleep better. We are preparing to kind of downshift and shut down and slow down for the evening. So I heavily recommend them. The other thing it's really good for is just creating a peaceful time in your day. And what I found since using the smart goggles and then the other products is it works for me. It works for my family and I know it can work for you too.

19:15So I want you guys to think about things that you are struggling with. If it's lower back pain or you wake up in the morning, your neck is tight. I'm going to tell you the Theragun Pro Plus will help that out. They have cold therapy on it, hot therapy. I mean, think about that. When I opened that box and realized that I could have heat therapy and cold therapy and a Theragun changed everything for me and also really made the thing that I hate doing the most is warm-up. Made that very easy for me just by applying it to the muscle group that I'm going to use before I do it and in between sets, which promotes quicker recovery between sets.

19:58So if you're looking to go high volume or to lift heavy weights, I strongly consider that. All these products are there to help you move along in your day with less pain and recover quicker. So go check it out because now, like I said, the official partnership has begun. And from now until the end of March in your first order, you get 15 % off your first order, not every order. So if you're going to buy some stuff, load up there in that cart for that first time and you get 15 % off. Go to therabody.com and at checkout, the code is determined. So let me know how you guys like it until then stay determined.

20:40Well, I mean, listen, I got married at 19 years of age. I've been married for 25 years and me and my husband traveled everywhere. We were hardworking couple that we worked for everything that we have. And we made some bad mistakes on certain things. I had at one point, I'm also a textile designer. So I owned about seven to eight fabric stores in the industry of New York city. And you know, you're talking 25 to$50 ,000 rent a month for each store. That's insane. So, so, you know, giving or taking whatever I was opening stores, I was doing really great business. And after COVID, it was really a hard moment.

21:24We went from having seven stores to having almost nothing. Like, you know, we didn't have any employees. Everybody was on unemployment. We didn't know what was going to happen. Me and my brother was behind the scenes working. I made about, I donated about 20 ,000 masks to people who were in the front line. And I sold a lot. I sold a lot of masks to just get through, sold fabrics, sold textiles, was on CNN as made in New York masks and just making an improvement. And a lot of these landlords kind of like made us go to towards the wall and our leases because it was no such thing as COVID. And our leases, there's no chapter that protects us in any way.

22:19That means if I don't pay, I have bad credit, you know? So I couldn't have that, you know? You know, it's interesting because a lot of small businesses were in that position during those times, right? Like the pandemic ushered in a lot of different things, you know, a lot of different opportunities for people like myself included. Right. But also what it did is transition people out, right? Right. And you stuck through it. Like you didn't, you condensed from seven stores to like you said, almost nothing. It was you and your brother in the back doing, you know, the designs, you know. The shipping, everything.

22:57Everything. We are really direct to consumer. Like wholesale, retail, just doing it all. And at the same time, still paying the insurances for employment and everybody being on employment. I kept a very good relationship with my employees and some of them came back. Some of them did it. And it was just, we had to negotiate every lease one by one. We even had a restaurant at one point that we had to close down in COVID. You know, there's one thing that stuck out that I want the audience to really take in. When you guys are struggling and you lost all your employees and all that stuff, you donated masks, but then you also sold masks, right?

23:44and then earned an opportunity to be on CNN for made in New York masks. I want to let you know something here that that's rare. Okay. Because most people would retreat. You found a way to get it done. It didn't matter if it was selling a dress or a blazer. It was like, okay, if it's a mask, I'm a sell it. And I think that is such a special thing about you specifically, you know, in, in, in this, in this, you know, direct conversation is you didn't give up. You didn't beat your head against the wall. You might've beat your head against the wall a little bit, but you found a way to generate revenue.

24:24And I think there's a lot of people out there right now that if they don't get what they want, they're like, there's no jobs. Well, listen, listen, there's no jobs, right? Cause you lost your job in corporate, but I can tell you what, if you go to any McDonald's, you know, they're hiring managers for 90 grand a year plus full benefits, but nobody will do it because of the pride and the ego. Right. I mean, listen, you have to work hard and stay with a mentality that is open. And as you know, being a small business, you just have to work hard. There's no, you cannot say no. Yeah. You have to keep it going.

24:58And just like clients, you have, my main focus is delivering the product. If I promise you and I take your order, it's being delivered. So that's my main focus. In my experience with you, since meeting you in January, you've never broken a word. No. Whatever it is, I do not burn bridges also. If the person burns their own bridge, that's on their own risk. And I just let it go. And I just keep going, staying in my lane again. That's an important point, right? Because when you're able to do that and it's not, it's a simple concept, but it's not easy to execute. Right. But once you, once you really get into that, the world opens up to you because you're not distracted constantly.

25:50Right. I just feel like after 40, I stopped thinking about what other people think and just concentrating on my peace and my creativity. and everybody else, what they say doesn't matter to me. The creativity aspect. Yeah. If you were worried about everything else, the external factors, you cannot have peace. And if you don't have peace, you cannot create. You cannot visualize what you want to build out. In fashion, in business, you have to be creative. And if somebody messes with your peace and also your creativity, it's a problem. You have to keep it going. We are not for everyone at the same time.

26:39And if you want us to help you, we are here. Diana Marash Couture is open for everyone. And they have Prosecco there too, just so you guys know. And a lot of freaking comedy. Yes. And a lot of freaking comedy. You know, when, when, when you were going through this, this specific time of, I guess, contracting the business a little bit because of everything that was going on in the, in society, were there ever any moments where you sit there, sat there and said, I'm not saying you committed to this thought, but like, I should just move on. I should just quit. You know what it is when you work so hard so much.

27:18Um, and sometimes it comes a moment that you're like, I give up, you know? And I did that with the restaurant business, um, where I was like, you know, arguing with my brothers that were my partners in the restaurant business. And I also, I'm a real estate investor. Also, I'm an interior designer. So I built this restaurant with love and like tile by tile. So, you know, the feeling that shut down March 23rd, we had to close down the doors, you know, and we didn't know that if we was going to close for a month or two or three. And it came to a point that I said, you know what? We lost. Even my husband, when he heard how much we lost, he's like, babe, oh my God, we could invest in real estate instead of the restaurant.

Read the full transcript

28:07I'm like, could have, would have, whatever. Keep it rolling. Let's keep it going. And sometimes you just, you just drop your cards, but God is great. If you have passion and you have creativity and then you're a good person, you're going to keep grinding and you're going to get yours. Yeah. I think it's important to also note that when you're all of those things, all those characteristics, traits, whatever you want to call them, but also take action. Yes. Right. Like the action. Yeah. The consistent action. And the one thing that I love to highlight here is everybody thinks you got to go a thousand miles an hour every single day.

28:42You've got to knock everything out. Like some days, some days a win is just putting on your shoes and going for a walk. And when you do that over and over again, and you commit to something, it's like an investment account, right? It's compounding interest. It's like a reboot. Yeah. You know, sometimes you have to take your kids to Mexico and just disconnect, you know? Yeah. And, or even go to Naples, you know, we come in to see you, Sean. I know that's, it's such a blessing to like, I mean, when, when people, I mean, I don't really think people understand how much it means to me when they travel, you know, to see you.

29:20We came miles away. It's nuts. To see you. It's nuts. We was driving at 11 PM at night yesterday. Yeah. Now they're going to think you drove from New York. She didn't, she flew, but they were on the East coast of Florida. They drove over here after a long event that you guys did at St. Thomas university that you already mentioned. But like that, that's the cool part about connecting. Right. And networking is giving back to the community. Right. And then doing things like this, like this is so cool and it's a treat for me. So again, thank you. It's a pleasure, Sean. And all the FaceTimes, all the damn FaceTimes.

29:59You know, I don't think I FaceTime more than twice in my life until I met that guy. Until Matt came in my life, you know, it was like there was FaceTimes with the wife and the kids. But I enjoy it because it's an additional connection. Yes. You know, like you live in New York, he's in New Jersey now. So if I can lock eyes on you guys, then I feel like it's right here. Does that make sense? It's all about supporting other people with creativity and just staying positive. Yeah. The support part. Yes. To me, and this is why I always, I like to retract a lot of things I said at the beginning when I started.

30:46I'm doing this on my own. Right. I may have been the only one in the show. I may have been the only one messing around with iMovie, trying to edit it, right? But people were still there. Like my wife and my kids were still there. Like, you know, my guests that were having on the show that still supported me. It wasn't the sport that I thought I needed, but it actually was, right? And just to me, when you look at this whole thing, whether it's you're building your brand or me or whomever building whatever, you got to really look at what's really happening. You're never alone. Right. So you know what it is?

31:29When we looked at your picture and then we got like the Google Drives and all the links and everything. And me and my assistant was looking at the picture and I'm like, you really sold the jacket. like you know it's also like having a brand ambassador that kind of believes in your brand so you kind of like style it in your own way but at the same time you love it you're just like selling the jacket and and that's what i need it's brand ambassadors that sell my clothing and also we love you in the look yeah you know because another man will be looking at that picture and be like, Ooh, I want that.

32:07I'm ordering this. I've been watching it for like 10, 15 times and it's going to come a day. I want this one. Yeah. And I have a lot of clients that are that way. They're like, I just want this. What should I do? Well, Zell me or dianamirajcouture.com. I'll send you a link that you can check out. You know, it's, it's funny. Like I'm, I'm glad it worked out yes have you actually sold those jackets i actually did not sell that jacket but we had a few men that looked at yours and ordered the same kind of jacket and burgundy and brown and black so they bought so yeah so they did custom because well they didn't have as a good body as you did well thank you they needed custom okay it was a special size you know and you know it's just it worked out well it's cool that you know i went there and i was just doing something fun and you know a couple dudes like i want this but not that and it and it led to something yeah you know i i think that's really important so i mean you can throw whatever you want i mean you can throw me on your side i will do it in a heartbeat yes i would do it in a heartbeat yes i mean i feel like the red jacket that you're supposed to wear to the war tomorrow girl.

33:24We still want you to be on the red carpet. I mean, it's not that far away. You're only two hours away. I know. I'm working through it. I'm actively working through it. You know, and it's funny because I do all the things, right? I'm constantly moving. And when I start to feel like, all right, Sean, your internal governor is blown up right now. I got to give it some thought. And that's kind of what's going on right now because we did New York last week or this week. I don't even know what fucking week it is. Yeah. It was this week. And then, you know, essentially Miami on Saturday and then Tennessee on Monday.

34:03Right. And so, you know, and there's some big interviews happening in Tennessee. So it's like, I just work through it and I'm like. I mean, you have to take what you can chew. Yeah. Definitely. Yeah. You have to work on yourself. If you feel like you're not great to come, it's fine. Yeah, no, I appreciate that. But I think that's also a lesson for everybody is like, you want to be able to do all the things like as a designer, as a show host and growing brands, you want to be able to do it all, but there's a cost to that. Right. And for me, the cost is I get really short tempered. Right. Of course.

34:43You know, I get overwhelmed. Of course. When, when you're, when you're doing too much and you've, you're, you're, you're biting off way more than you can chew. What are some of the things that, that you go through, like your reactions? So like, I was telling Matt, like, even though my husband called me, he's, he calls me and he's like, um, when you coming, when you coming? And I finally told him I'm coming tomorrow night. And he's like, but you literally coming Sunday morning. Like that's not tomorrow night. Yeah. And you know what? Like with me, I get really homesick. I just want to see my husband to the side, my twins.

35:20And, and I just feel more at home. Like I just need my own bed. It doesn't matter if you own a thousand dollar a night hotel room or a$500 hotel room, your bed and your husband and your kids next to you. It's the best thing ever. and just being like an entrepreneur, but at the same time, a family person, people respect that. Yeah. I don't think there's, you know, there's a difference, right? Like when, when you're building something and you think that you have to give all your time to the thing. And then the people that suffer the most are the people that are supporting you the most, which is your family.

36:00Yes. And I went through that at one point and I'm like, what in the fuck am I doing? yeah like i'm supposed to be doing this for them but they're yeah you know i'm i'm consumed by this thing and and it created a an amount of turbulence well listen you have to understand they are still different like you know they are different people than you are personally you know what i mean like even though my husband was my great supporter my kids are my great supporters and they have everybody has their own visual. Yeah. So they are not Diana Marosh herself. So they can never be in the brain of Diana Marosh.

36:40Because Diana Marosh knows what she's accomplishing this week. But, you know, next week it will be family life. Yeah. And life will go on. And remember, it's one life to live. Yeah. Yeah. You got to maximize. Yes. I know. But you have to also work on your peace and your health. Because if you cannot be perfectly healthy to do something, then you have to back off. Because sometimes it's just not for you. Yeah. And those are hard moments, right? It's okay. You don't have to overthink it. No, but it's like when you do too much and then you're not around the family. Because you're going through what you were saying about, you know, it doesn't matter if it's your bed or not.

37:24And your husband's like, when are you coming home? um like I love the fact that my wife wants me back before I even leave right I mean you know we were doing a group text you know and you know I was like I hadn't even departed Fort Myers yet and Jackie goes hurry up and get home and I and we were you know chat with Matt I'm like I haven't even taken off yet but but like I would rather have that than someone yeah of course get get the fuck out. I've had, no, there was a point. There were some times where, you know, back in the day she goes, man, I was really happy when you took that trip because I couldn't handle your shit.

37:58Yeah, exactly. We were on the verge. Well, I was, you know, I don't even know. I think it was probably like a good four years ago where I, I had to, cause I wasn't doing this full time yet, but I was, I was still in medical sales and I had to go to Portugal for this. Yeah. I went to Lisbon. I love Lisbon. Yeah. I didn't really have a good time. Really? Okay. I'll get through that. Don't worry. It's fine. Well, no, we're going to get there. And, you know, and I didn't know this at the time, but like it came out later. She goes, you know, that, that, that trip happened at a really cool time. She goes, cause I was really struggling with you.

38:34And so when, when people think everything is okay, right? Yeah. We, we argued a little bit, but I think it's super important to check in with your partner and be like, Hey, where are we? Do you know what it is? It's so funny. Me and my husband never check where we are. Because I'm so much in a run. Like he can't catch me enough to be. So when I'm right next to him, I'm like, babe, you don't even know what to do with me when I'm right next to you. He's like, because you're right next to me. It just feels right. Can you just stay there? Don't go anywhere. Like, I'm like, well, you just like stopping my time.

39:12I'm like, right next to you. What are you going to do with me now? Can you like do something with me? And you know what it is? See, this is getting interesting. This is what life's really about. No, I think that's good though. You know what it is? He's busy. I feel like after, he looks really young. I'm 44 years old. I'm very proud of my age. I feel like after 40, I found myself. He's eight years older than me. He's 50. And I feel like after 50, all he wants to do is for me to be right next to him. But I'm at the point in my life after COVID five, six years after COVID, a lot of doors are opening and you have to take it at that moment.

39:59He's like, Oh, do I really have to go? Do I really have to shave? I'm like, babe, you tell me. Do I have to shave? That is such a fricking man, dude. He's a real man, man. And I like it like that. I asked my wife all the time. Hey, should I shave? Like, should I, I mean, is it too long? No, you got one more day. Like I have to ask her, right? Because I don't know what it is. I think it's like the man wanting to know where the wife's at. Like, hey, do you like this? Or, you know, do I look stupid? Should I shave it? I mean, me and my husband don't even have that time because it's like in and out, in and out, in and out.

40:36Like, oh, when he kisses me and I see something like perking, I'm like, okay, you're going to have to shave. Yeah. You said perking. I didn't know where you were going with it. I mean, you said kissing, you're like in and out, in and out, in and out. I'm like, it sounds like he knows exactly what the fuck to do with you. I'm like, oh my God. I mean, he just knows. I mean, like sometimes he'll, he'll be like really aggressive. My husband is an Aries and he's, he's a very straight up person. And he'll tell you how it is. If he doesn't like something, he'll just tell you. And I'm just looking at him.

41:11Okay. We do not need to get there. And, um, you, you know, I just, I was like, babe, if somebody like sees us together, you don't think you're abusing me or something. He's like, they don't know us. They don't know us. And just another thing is like, when you've been, and this is, this is why I love that we're, you know, the conversation has shifted into family and shifted into partnership, you know, with your, with your spouse. And I, and I think that, you know, in this life, no matter what it is we're doing, like Like the home base is so important, but also your relationship is so proprietary.

41:49Of course. Like you have to feel safe. You know what I mean? Like for me, I'm such a girly girly. I mean, I've been with my husband since I was 16. That's wild. Like, I mean, that's crazy. Like sometimes I'll go like one time I went to LA and it was Grammy weekend and it was an opportunity to get into the Grammys. and then it started raining and something canceled. And then I literally like picked up my husband's, like I called my husband and I was like, I started almost crying and he's like, babe, do you want me to just buy you a first flight right now? You need to actually have that type of person in your shoulders.

42:28Like, do you want me to come? Like, who's bothering you? Like, I have to have your back. So that's the type of person I'm married. Again, that's the support aspect. Yes. Like we have no time for feelings. Yeah. You know what I mean? He'll get over it. He'll be okay. But the love has to be over everything. You know what I mean? Like I understand sometimes you don't have to talk to your partner about certain things, but it has to be like sometimes just the visual. You just look at her in the eyes and she understands what you are saying. And that's what me and my husband do. I just look at him and I'm like, okay, he needs some space.

43:07Mm-hmm. Mm-hmm. Yeah. Like, I'm going to talk to you tomorrow. Yeah, I'll see. I'm going to go over here. But it's important to know your partner and to understand the needs of the other person. Yes. Because if you don't understand the needs of the other person, things can get very contentious. Right. Very rapidly. And everybody's sensitive. Yeah. It doesn't matter if you're a man or a woman. Mm-hmm. And it's really just getting to the bigger part and just moving on. You said everybody's sensitive. Mm-hmm. I subscribe to that. I don't. Okay, Sean. I do. I do. I truly believe that everybody's sensitive.

43:45I think there's a lot of people out there that say, I don't deal with emotions. I don't have emotions. I have thick skin. I am not sensitive. That is, that is such a lie. Yes. And I just don't know where, I don't know how we got there. Every, I mean, like you are born with feelings and like, and I don't care who you are, male or female. You can be an alpha female, alpha male, whatever, doesn't matter. You have feelings because sometimes, and you can always tell, right. You're like the, the macho man or the, you know, they call them the, the, the man is fear, right. And they get on, they get on social media and they just puff their chest yelling and screaming.

44:23It doesn't inspire me, but right. No, no, it's, it's hilarious to watch. I laugh my ass off. I just don't care. Like, dude, if you didn't care, you wouldn't be so energetic if you didn't have an emotional response. They have, that's what's called a disorder. I'm sorry. That's not feelings. That's in a different level. Sometimes just being a wife and, and a husband to anybody, what I say, if your husband looks good, be like, babe, oh, you look really good today. Like amp them up. Like, oh, that color looks really good on you. And, and, you know, sometimes I'll just do that to my husband and sometimes he just needs it.

45:02Yeah. Or somebody he'll call me. Somebody's making me a hard time at work. I'm like, babe, they can't even afford you. I'm like, can you look at the big picture? Like you are here and they are way along there. What does he do? So he's a, he's a like instructor. Also like he used to have his own trucking company. And after COVID we did sell it. So he went into management of trucking and he works for a big company that we actually donated a hundred thousand masks. That's called waste management. Oh, wow. That's a small company, right? It's a, it's a very small company. For the audience, that's sarcasm.

45:47That's a massive company. you know what it is? They want him to do much bigger in management and a lot of different things, but he refuses because he just doesn't. I mean, at the same time, like I tell him, babe, you are worth too much. You know what I mean? At the same time, he goes to work driving a$200 ,000 car. I mean, that also like plays with their emotions. You know what I mean? But at the same time, we do need the health insurance and I am in a small business. And we have to play the cards right. You know, listen, man. It's all about teamwork. Hey, no, that makes perfect sense. You know, it reminds me what you said to him.

46:29What's his first name? His name is Omar. Omar, okay. What you say to Omar in those situations is a lot like what my wife, Jacqueline, says to me. I remember when I was starting this and I would get a relatively bigger name, right? I'm like, oh my God. I can't believe it. And she looks at me and she goes, they get to talk to you. Yes. Like, what are you, what are you talking about? You're, you're the one like they get to be in your presence. They get to have this conversation with you because they're going to figure out who you are. Yes. And they're like, wow, special dude. And even though you're a really amazing, nice guy, you know, but, but, but we, I don't, And sometimes you can be too nice.

47:13Well, you know, it's okay. But like my thing is, is like, you don't look at yourself or I don't look at myself like, okay, that person gets to talk to me. I still don't because I believe like everything's like a really, a really level playing field and we're all on this earth together. Right. And we're all going through, we're equal. We all believe the same. We are all going through something, right? The only difference is I like being connected with people that love to have good conversations. that are vulnerable and are open. Right. I've closed off. But she keeps you grounded. Oh, dude. She actually tells you what you're worth.

47:49Oh, yeah. Oh, no. She'll ground the shit out of you. Yeah. So even though, yeah, exactly. That's great. That's a good person to be with. Trust me, pulls no punches. Yes. Pulls zero punches. So that's what I told my husband. I'm like, okay, come on. That's just an employee and you're working for a public company and it's okay. And I'm like, babe, well, do you want to take responsibility and be like the big, big manager? He's like, no. I was like, okay. So just ignore it. Yeah. But it's good to have that because, and again, I love that the conversation shifted here because there's so many people that are listeners that have questions about how to run a successful relationship.

48:35Yes. You know, how to improve their marriage. And I think it's really about communication, but most of it really is like, if you can find a way to be empathetic towards your partner, no matter what they're going through, no matter what you feel about that moment, like how you feel about what Omar's going through means nothing. You have to dive into like what he's going through and be like, okay, like I hear you. What do you need for me? I'm, you need me to listen. Do you want advice? Because I'm here. And, and if you can't do that as a partner, it's just headbutting constantly. I mean, sometimes, sometimes I'm super busy, but he is trying to tell me something.

49:16And sometimes he calls me and wants to talk to me about certain things, but when I'm right next to him, he wouldn't talk to me about nothing. And I'm like, babe. He misses you, dude. I'm like, yeah. I'm like, babe, can you say that when I'm right next to you? Like right now on the phone, it's just, I have people in front of me. I don't want to talk about it. But you know, like, again, like I said, women, men, you can be whoever you are. You're still sensitive in your own way. You still have emotions. And it's really a strong woman and a strong man to pull you through. And that person really has to love you.

49:57Inconditionally. You know, I love that. It's, you know, knowing your partner is so important. You know what? a friend of mine was like, like, you know, I mean, some people you see them on line or on Instagram or like flashing things and that and that or whatever. And you think they are the happiest couple ever. Right. And then after a year or so, you see them getting divorced and I'm like, Oh my God, I couldn't believe, I feel like they were the perfect couple. And you know what? A friend of mine was like, you know, You know why we were carrying divorce? Because when I seen you and your husband, I always thought that person was not for me because it's just the way he was looking at you.

50:46Sometimes he's not telling you how he feels. It's really those eyes, like the eye moment, how he looks at you. Like he doesn't tell you because he doesn't want his emotions to get to a different level. and he feels like he's he's like low in front of you but it's just it's just like when that person looks at that person and they just love them unconditionally you know you're bringing up something that struck a thought yes words are cheap action means everything yes and so what Omar does is he takes action and that's something that Jackie does. That's something that I do. She's better at it than me.

51:35I can't wait to meet her. Oh dude, you're going to love her. I don't, I don't know if I want you to in this. They will dominate all of us. Like we'll be done. Like we're, we're not even allowed to speak. Like the energy that the alphaness is just, is, is crazy. But no, it's like, you know, like those are the things that, that couples need. And it's super important, right? Because you know, without her, like this would not happen. Do you know how, okay. How many wives would truly be like, all right, go for it. Yeah. Go for it. You know, put your corporate job that you're making a couple hundred grand a year.

52:14We're super comfortable. We have the best benefits ever because you're in the medical industry. Yes. Yeah. Go, go, go talk on a microphone in front of a camera. Like that's exactly. It takes a lot of work. I mean, sometimes you have to sit down and say what, what makes sense. You know, but you are building something big. And Sean, I'm super proud of you. Thank you. And sometimes as a friend, you just have to say to the other person, you did it. I'm proud of you. Yeah. Yeah. And you're a great person. I know I will meet this beautiful Jackie soon. You will. And I'm not forgetting her name, which is amazing.

52:49Yeah. See, that's good. That's good. That's really good. But you know, it's, it's like that, that's it. It's when you can truly understand your partner's passions and, and purpose, then you allow it. Right. Because if the role was reverse, right. So let me stop real quick. Let me back up. When I met Jackie, we were both in sales and we were like her and I were, you know, I remember I mean we're she was in the Miami office I was in the Fort Myers office and I said to Dan I'm like who's that chick like who is that like she's kicking my ass yeah and he goes go get it I'm like she's got a target on her back okay and I had never met her but I wanted to beat her because I wanted her to notice yes and then she did and we formed a friendship and then you know now it's you know the rest is history right but after like right around covid right it's such a i hate that it was so terrible for so many people but i love what it did for my family of course you know because it was a reset you know she left corporate america and went to work with one of her with one of her friends and then eventually said you know what i want to be a teacher like i have something i've always wanted to do right will you support me in this i'm like what do you, what thousand percent, what do you need me to do?

54:17So I went, you know, she goes, well, I'd really like to teach at this prep school. I'm not saying the name cause that's where my kids go. And so I went to the headmaster who I know very well. And I go, Hey, here's this resume. This is my wife. Like, can we find a sub position for her? He's like a week later, she was in the building. Oh my God. All right. And, and then she, I think she did like maybe four days and then they offered her a contract for the next school year. Wow. And, and so, as you know, when two salespeople are crushing it and then they both transitioned to different careers, finances take a dip, right?

54:57And relationship starts hitting. And that, and that happened, right? It was, it was, it was a turbulent time, but we both supported each other. Right. The love has to be insane. Yeah. I mean, I want her happy. Right. Of course. You know, I mean, eventually I'm going to steal her and she's going to be here full time. I have every intention of doing that as quickly as humanly possible. Of course. But, but like. She has the benefits. So don't forget that. No, I do. I do. I, I have, I, well, she has hers. Right. But then I, me and my kids. Oh, you have yours as well. Yeah. You're private. I mean, it's, it's not as great as it used to be.

55:36It's not as cheap. Oh my God. No, it's cheap. Yeah. But it's like, like I'm building my own fucking castle every time I need to submit a claim. You know, it's like, I got to do it myself. I understand. Well, she does it. She's a rock star. Yeah. That's amazing. Yeah. What started off in fashion and turned into relationship. Yes. You know, that's, that's just cool. I mean, you have to understand we bleed the same. We are human beings. Yeah. You know, so it doesn't matter fashion, pharmaceutical, teaching, it all connects. Yeah. Yeah. What were some of the other hard moments other than the COVID?

56:12You know, to tell you the truth, I was not the person that really dated or went through different relationships. So that's why I tell my brothers, they've been in many relationships, many marriages. So I never actually went out of the box because I love my husband. And I feel like when you switch relationships, your life kind of dips. And I just feel like you should choose the right person in your life. And if it's not the person that's for you, do not settle. It's a good point. I just felt like my husband was my support system. I felt safe. I did not know that my business is going to grow this big, you know?

56:58And he was just super supportive and I just felt safe. Good question. Because I know when you got, so you said that you started Zainama Roche Couture. It was at 90? 1999. 99. Okay. I was in the industry since 1994. Correct. So five years after being in an industry, you start your own brand, right? And like you said, you didn't know your company was going to get this big. Yes. And so just everybody who's watching and listening just knows, yes, she's a small business, but she is not a small business. right there's a big difference right and so you had mentioned you didn't know it was going to get this big and i didn't know we would be here right now that we're here i know where we're going so i'm like holy shit this is overwhelming and you can't do that without an understanding partner it keeps going back to that theme right of like you you adjust and you sometimes you have to you know kind of it's like play-doh life is like yeah sometimes you have to mold it a little differently to make it work right and sometimes jackie probably looks at your interviews and she says i like this person that was in the interview and sometimes maybe she says otherwise i don't know you should not bring them around because because you know what it is she feels it there's a synergy dude she's a witch i mean dude she feels everything you do yeah my husband feels everything i do even though he's not here and present with me all the time but he's watching every step i do we have him on that camera right there he can see you there's one up there you know hi babe hey what's up dog um but no like that's the thing right and you know it's not so much about the guests that she would say that about it would be people who come around right and you know want to partner or you know i mean like a business partner i mean like a brand or an individual and she'll say no like right that i i feel it's so weird she goes i i see a dark energy you know yeah and she goes no that person's like i see gray yeah well you you know what it is my husband is the same way he can meet a person in five minutes and he's very street smart and not as not as me i'm not i haven't been in the street i didn't date anybody before my husband yeah i mean i'm like he must have had like a crush here and there but not really anything serious but he'll meet you in five minutes and he'll be like i don't like that person he'll definitely like you sean and Matt.

59:39Thanks Omar. But you know, he'll be like, I don't know. This is too much. He's like, billionaires are not on Instagram. Yeah. And see, that's the thing though. Like what you just said, like, I don't like, no, not that person. Like Jackie will literally tell me, no. Like there's, there's something I don't, within five minutes, like. She's a smart woman. I don't even think it takes her or your husband five minutes. No, I I think it probably is like, it's an energy, right? And a lot of times I'm very gracious with it and I have more of a. I would like to try it. Yeah. I was like, let me see. I think we should give them a chance.

1:00:22Why not? Maybe I'm misreading this and she'll be like, no, you're misreading the levity of this, that this is not good. Do not do this. And there's times where I listen. And sometimes it comes to being true. Thank God. Jackie is really right. Right. Yeah. There's times where I don't listen. You're right. I'm sorry. Yes. When are you going to listen to me? A hundred percent of the time. I was like, probably never. Yeah. But you have to understand we have passion. We are creative. Yeah. They are not. Yep. Even though my husband has some kind of creativity, but they look at it from the visual part.

1:01:00We are in the production. So sometimes somebody wants to collaborate with us and be like, yeah, yeah, yeah, yeah, yeah, yeah. Yes. Yes. Mm-hmm. And then they're like, no. Yeah. No. And then they're right. And they're right. And they're right. It's like having another parent. Just like, hey, can you just chaperone me, please, babe? Because I don't know what's going on in my life. He's like, what'd they bring into the table? What'd they promise in you? What are they doing for you? Mm-hmm. You know? Yeah. And it makes you like, it's good to have that person in your circle. Yeah. No, it sure does.

1:01:33It sure does. And you have that. Yes. Right. And you have that too. you have jackie sure you know but but the thing is is like you know i when i look at when i look at that like it takes a special partner to be like we were at that fashion show and there was hundreds of people hundreds how many models did you have so we had about 80 models and we have about 250 people that's all that we can actually get into the space because i could have had five 600 people yeah you but you know it's just you know what like what i learned in the industry don't burn your bridges with people let them burn their own bridge where did you learn that though did you have a moment where you burned a bridge and you're like i can never do that again no i never learned it anywhere it's just i was a self-taught type of person and i was just i i taught myself to just kind of like, I'm just a genuine, nice person, you know?

1:02:37And if I like somebody and having the passion for fashion, it's just, I want to just create. And when the person has a different vision to do something otherwise, how can I protect myself from that? I can't. So they are burning their own bridge. You know, I don't, I don't burn a lot of bridges, but I have burned a few. It's very nice here. But I have burned a few. It is nice. It is nice. It's not New York, baby. No, but I have definitely burned a few. Listen, it's okay. As a man, like my husband comes, he's friends with somebody over a sudden, he would never call them. And sometimes I don't even ask him that question because I know deeply inside he didn't like something that that person did.

1:03:26and as the leader of his family, he cut it off because I'm the type of person that doesn't cut it off. And he does. It's hard for me too. It's hard for me. But when there's certain things that will get me to a point where I'm like, I'm laughing because like, you have Jackie. I know, It's okay.

1:03:54If I am looked down upon or if I am discounted, that bridge, I'm going to light that fucker on fire. Listen. Because I can't be around it. Yeah, exactly. Well, I agree with you 100%. Like, you know, us as people, just like coming into Diana Mirage, being a brand ambassador is something. but being also a client and you are like when they are low ball on you on how much you are worth you're like do you know how much is my rent? That's hard yeah that's hard yeah. Do you know what is my payroll every Friday and Matt seen it I have to take out cash check everything I have to just keep signing envelopes.

1:04:42Making it work you know and sometimes they don't understand as a small business, you do not have to get paid certain weeks or certain months because you have to make sure that your business is running. And when people don't know how much you're worth or they don't appreciate what you do, they do not belong in your circle because you can see them from far away and say hi and bye. But to tell you the truth, you have to know what you're worth. Well, see, in value, value is an interesting one, right? Because where you get lowball, where it comes to me is, hey, I want to pick your brain. I want you to help build my show.

1:05:27And they expect me to do that for free. well honey they do that with me for production remember my shows i'm the producer yeah yeah you know yeah and um it's but it's interesting right it's like yeah i can't i can't do that like you want to build something or you want something from diana mirage you got to understand that there's a there's a value attached to the knowledge to that but it's it's not necessarily just the garment, the brand, or, you know, whatever it is I'm wearing. It is the knowledge. It is, you are asking for a piece of my intellectual property. Well, I just feel like I get that a lot, honey.

1:06:10I'm just used to that. So a lot of people, I want to collaborate with you. I want to do this. I want to do that. And they want to really use your name to build their production. And you have to be careful. That's when you come in, and you become really smart and you say, listen, let me send you my proposal. Let me send you my deck. This is what I do. What I do, we can do this for two weeks. We can do this for a week. We can do a consultation online and you could not give more than what they paid for. Maybe you'll give like one freebie here and there, but you can't give everything. No. And again, like I want to be, I want to be clear because I don't want everybody to think Like I'm, I'm, I'm just a complete asshole.

1:06:53Like if I know somebody, right. And they need my help on there, you know, but like a stranger being like, Hey, can I, can I pick your brain? I'm like, I don't, it doesn't work like that. I don't know you. Yeah. Like you can order something for me and support me. And then maybe we can work on something together. Yeah. But it takes time for things. I am. It's not one, two, three. there's this one person one time that kept sending me messages i really want to pick your brain i'm like i'm sorry i just i don't it's just that word turns me off and and so they asked probably 10 times oh my god so i'm thinking this person's must this person must be motivated really really they really want to learn from me so i sent them you know a calendar link with a payment attached to it and it dates like hey you could pick these times but hey to book the call you gotta pay me $2 ,500 right oh yeah they didn't respond they didn't book so then you learn like no no no they they just want it's something from you they don't actually value you I mean you know when people see something really interesting and great being built they want a part of it as well yeah and you know as a producer myself, I used to have a lot of photographers that I just, that I just invite, I invite random people.

1:08:22Even in my show, I had to block a lot of people and not invite them because they come in as a poison, almost as a cancerous cell into my event. And I am trying to have the best of the best in my show, you have to be inspired by the fashion and the production and admire the show. You cannot come in and you're not like a potential buyer, or maybe you do have buyers, or you're just in love with fashion. You cannot come in with a, a bad attention that, oh, I just want to do whatever she's doing. there's so many people that want what somebody else has yes you have to be like you have to be original you can be you yeah you don't have to be sean you don't have to be diana you could be jessica yeah i think that comes from childhood right it's like they're not enough or not enough love or just i don't feel like i'm enough for whatever reason it is right i mean well Well, that's when there is education and people go to college and they pay for college to learn.

1:09:39Or sometimes you just have to take classes. And again, they can have a consultation with Sean and pay for it. And you can inspire them and they can have a consultation with Diana. They can. They really can. So what's next for Diana Marash? So as you know, I already released my first perfume. and the second thing we are doing is the second perfume it's called vanilla musk oh so stay tuned yes it's unisex so i'm gonna make sure you have one oh thank you yeah when's that coming out it's it's already the production is done beautiful now we're working on shipping okay and that's it it should be in the store within a month that's really cool yes that's really cool the one that you have currently what's it called yes it's called the miracle oud by diana marash it's really good.

1:10:27Yes. It's really good. I need to get you that one too. So good. Yeah. And it's quality. Yes. Listen, everything that's quality is better than quantity. Um, it's better to have one blazer that you love instead of having 50 that are just average and you're not getting the shine when you enter the room yeah you know and that's what i concentrate on is quality well you know and it comes out in the work right it comes out in the material the production of it how it fits yes blazers are not comfortable i felt so freaking good right and that i'm like dude i could wear this shit all yeah and then i was like at the end i'm like what do i do with this and they're like oh yeah you gotta give it back i'm like i don't want to give it back i won't give this shit back I don't know where I'm aware it in Naples, Florida, but I'll wear it around the house.

1:11:23I don't care. But, you know, it's, I don't know where I was going with that, but, you know, just the quality of everything. I mean, you know, it's Diana Mirage is about wearing something that you feel good in. That represents your personality, but at the same time, it's comfortable in your own skin. You don't have to lose weight. You don't have to gain weight to actually wear it. You can just stay you. and we personalize it exactly for you. You know, one day when we go to these award shows and we're accepting an award, I'm going to have a full-on Dana Mirage. Yes. And the inside of it's going to be the TDS logo.

1:12:02Yes. And we're going to customize it. We do customize. We're going to customize the hell out of it. It's going to be so bad. Yes. Yeah, I'm excited for it. I'm excited. I already know what it looks like. Yes. I already know what it looks like. You imagined it. You designed it. Listen, I inspired you. Yes, you did. Yes. And I was in your store this last week and I'm like looking and I'm like, Oh my God. Like what? You know, like, okay, I got it. This is going to be really cool. Okay. So we have the new fragrance coming out within a month. What else? Like, what else can we talk about that you have going on?

1:12:36As you know, I'm based in New York and we do have a store in Jersey, but we also based in Dubai. I didn't know that. Yes. I'm also an Emirati resident. Oh, damn. Yes. And Dubai is an amazing country. Oh, we have to get you there. Do you know where my wife went? I need to go. Yeah. But, you know, just linking you with the whole Women Leaders Club. So a friend of mine started this Women Leaders book and club. And I think I'm going to be bringing the book. I'm going to be the presenter in New York. Cool. And I think it'll be great. it just she she really inspired me but at the same time i kept it very super she was a person that i was dressing like just brand ambassador and she actually inspires you and she says i've done like a big show that i invited her it was called dubai luxury fashion week that i've done in the atlantic's hotel in the palm the best hotel in dubai and she came in as a guest and she goes, Diana, oh my God, this is amazing.

1:13:49I'd really like to go there. I'd really like to do something. We have to have you involved. So, you know, just with everything coming in the world right now, we're taking a break. We are thinking maybe November, December, or even early next year and doing another event. But right now we're just trying to come to - no in dubai in dubai okay but we will be building the book to be diana marash on in the book so awesome as a woman leader in new york so bad yes such a badass i think it's and she was a speaker in tedx so it's an amazing um she's doing some great stuff i'm super proud of her that's really cool i mean you know you have someone notable you know yes and that's important and sometimes you just have to be kind and you have to stay in your lane yeah and that's how it started right that's how we started you know this conversation was as long as we stay in our lane no matter what happens something is always going to another opportunity to be presented yes if you lose something because like there was like i think it was about two three weeks ago matt and dan know and everybody knows like we lost something it brushed me i for three days i was like i don't know how oh my god it's okay but something better is coming it already has yeah and we're waiting on it i should have it today so it's like you know you if we just stay the course right and that's what the determined society is that is the nature and the foundation of this brand is like hey look we know there's gonna be times where you just want to give up and say fuck it we know there's gonna be times where you're gonna want to hit the snooze button there's gonna be times that you want to break your word to yourself but you can't because if you said it and you don't do it then what you're telling yourself is i can't trust you i can't trust myself listen i think you should keep this attitude going.

1:15:51I loved you from the minute you came into my store. That's so sweet. And like every time Matt says something about Sean, I'm like, oh, I love him. Well, I love you too. It's just, yeah, it's just one of like, I feel safe with you. I feel like you should be safe with people that you work with. Sure. If you don't feel good about something, don't do it. Yeah. It's fine. That's alignment, right? Yeah. The next wave is going to come. And I know in business, we want everything. We want every opportunity. But sometimes not everything is good. No, it's not. And sometimes things that you think are for you are not for you.

1:16:29Yes. In those moments where you fall down in that trench and because you want to curl up and just cry. Yes. Because you are equating to what you think you lost, but you don't ever think what God saved you from or what did I gain. You didn't lose anything. Nothing. you are worth more right yes and so those moments you just really have to pay attention to and just now i'm like okay this is not the end of the world like i think it is because i have a i have a tendency to catastrophize like big time listen you're working on it yeah you're working on yourself work in progress we all working on ourselves i tell you what man i tell you what i love it shit well thank you so much for coming on yeah have this amazing conversation sharing things about your business your relationship and and just just the essence of Diana Mirage.

1:17:18Diana Mirage is here in Naples. Again, website, Diana Mirage.com, Diana Mirage Couture.com. Listen, I love you guys. You can always reach me, WhatsApp me, 917-723-5357. Diana Mirage Couture.com is open for business. I hope you don't get penile pics now. Like it's just, you know, you're going to get all these crazy messages. No, but that's the one thing I do adore about you is your authenticity and your openness. And so take advantage of that guys. Be respectful though. And you're in your messages. Um, and, and go to, go to the website, check it out and buy the Sean blazer, please. Yes. You know, you should search the Sean blue blazer.

1:18:01Yeah. Yeah. Yeah. Work it. Okay. You got to have the chest hair coming out. I did. You were, you were, you were hairspraying that shit. I'm like, damn it. I knew I should have shaved it let's put that down a little bit let's get this down it's like the manly part of you i like it i think it was selling the jacket it was selling the look like listen i have so much more to come for your looks coming coming soon coming much more hey and i mean stay tuned whatever you need from me i'm yes i got you know that you know that so thank you guys for watching again Go to www.thedeterminedsociety.com slash next level and get ready for something big, guys.

1:18:47Hope you enjoyed today's episode. Share it with somebody you know, love and trust. And until next time, stay determined.

From the publisher

She built a thriving fashion business… then faced the kind of adversity that forces you to discover your true determination.
What she lost overnight became the exact moment that tested whether she would break—or rebuild.

In this episode, Diana Mahrach shares how she went from multiple stores in New York to survival mode during COVID, and how she fought her way back.

This is a raw, powerful story about resilience, staying in your lane, and never quitting when everything falls apart.

 

Key Takeaways 

-Losing everything doesn’t mean the journey is over—it’s often the reset.

-Staying in your own lane is a competitive advantage.

-Action beats ego—do whatever it takes to survive and rebuild.

-Creativity requires peace—protect your mental space.

-True entrepreneurs adapt fast (even if that means selling something completely different).

 

*Socials*

Instagram - https://www.instagram.com/theshawnfrench

Facebook - https://www.facebook.com/groups/476624146831479?checkpoint_src=any

Spotify - https://open.spotify.com/show/5kS9tkLGQLcVyRgB3mDznw

Apple - https://podcasts.apple.com/us/podcast/the-determined-society-with-shawn-french/id1555922064

Linkme - https://link.me/theshawnfrench

Diana Mahrach - https://www.instagram.com/dianavasquezmahrach/

The Determined Society is hosted by Shawn French — a show for people who refuse to quit. Every episode goes beyond the highlight reel to explore the real stories behind resilience, reinvention, and the relentless pursuit of a life built on your own terms.

 

Subscribe on YouTube, Spotify, Apple Podcasts, and all others.. If this episode moved you, share it with someone who needs to hear it — and leave a review. It helps more than you know.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

More from The Determined Society with Shawn French | Adversity & Mindset

All 109 episodes
Diana Mahrach: From Business Collapse to ResilienceThe Determined Society with Shawn French | Adversity & Mindset · 1 h 19 min
Listen in VO