How Justin Colby Built a Real Estate Empire From Rock Bottom

29:47Justin Colby:Because in my world, you do law number one first, decide what you want, and then you need to figure out who you need to be to get what you want. So for me, when I was broke, it was 100 calls a day to get two appointments. When I started the business and got coaching, two calls in, you go, I just need to make more offers and I'll get more deals. Done. I need to make sure I'm making more offers, right? And that is the same thing all the time door knocking 100 doors$100 like okay so let me go hit 200 doors to make$200 I need more money for the weekend I want to go out and I want to have fun with my friends it's a metric 100 doors$100 like so go hit 300 doors you know it it's simple right but it's not easy for everybody to execute simple not easy simple not easy man I mean it is the most simplistic saying but it means so much most people quit way too soon yeah dude honestly let's be real most people in your situation when you're making those hundred phone calls they're gonna quit after two weeks done done maybe a week you did it for nine months with zero return you know it's interesting when you have nothing to lose you're the most dangerous person on the planet yeah i couldn't go further right I couldn't pay my cell phone bill.

31:07Justin Colby:They took my car. You know what I mean? I'm literally eating because my friend will buy me a burger a day. He gives me a bag of almonds every morning to go to Starbucks with. I will go to the end of the earth to figure this out. So I go. Now, most people don't feel that pain. So when we talk about determination, just to bring it kind of full circle to this podcast, I don't think determination is needed a lot of the time. I think if you get yourself in a position of there's no option, you will achieve great things. Think about even Elon Musk and SpaceX. How many times did he almost have to go BK in that company?

31:48Justin Colby:Dude. And he pushed himself to the brink so many times. I think the story is there was a moment where he had enough money for one more rocket. It was it. It was over. I'm all in. builds the rocket spends the money and it worked so how many times before that did they all fail like you push yourself into a position that you have no option i had a coach one time tell me go get the maserati at the time my car payment i think was 300 the maserati was going to make it 900 like damn like you're so quick to just tell me to go get it like okay like is this good advice what's going on man he was like you know what's going to happen because who you are and how your childhood was because he knew my childhood he was like you're gonna force yourself to go make three times more money yeah i'm like ah so i went and got the maserati partly just because i wanted it and ended up making three times more money because when you put yourself in the position you don't even have to be determined there's no other option damn you are gonna pay your bills or you are not.

32:54Figure it the fuck out.

32:57Justin Colby:And we all do, by the way. Yeah. I have a buddy who swears by the person who's the most busy in your company is the one you give more stuff to. Why? Because they are the ones that can figure out how to get it done. And it's just, time and time again, I find this one thing to be true, is if you put yourself in a position, you will figure it out. So would you say, the people that aren't figuring it out, right? They're pushing for something and they just can't do it. They quit. They see too many road bumps and they're just like, you know what, I'm going to go on the easier route. Do you think that's a lack of clarity of what they want?

33:38Justin Colby:That's all it is. I agree. They just don't understand what they want. Yeah. And even if they argue they do, they just don't want it bad enough. so like i go and speak on stages all the time in different like sectors right i'm known for real estate but i've gotten to a place where now i'm like speaking to totally like tax strategy conferences and asset protection conferences and all these different conferences and what i tell them is people think they know what they want until they get it and they realize that wasn't really what they want so for example as a high income earner a lot of people buy larger homes So I go on stage and I talk about this idea of like, hey, I think you're building your business wrong.

34:20Justin Colby:And they're like, well, F you. Don't tell. Who do you know? And I say, great. So you're making a lot of money. Why? Oh, so I want financial freedom and I want control and I want time freedom. And I'm like, no, those are all wrong answers. They kind of go, no, they're not. They're my answers. Don't tell me what's wrong. See, here's why they're wrong. So you're making all this money. How big is your home? Oh, 6 ,000 square feet. Great. Good for you. So you're going to invite me over and I'm going to say how beautiful your home is, right? And you're going to show it off and you'll be super proud.

34:50Justin Colby:And the next time you invite me over, I'm not going to mention your house because I've already seen your house. But I'm going to say, hey, dude, what's new with you? And you're going to say, I don't know, same old, same old. But the dopamine hit of me complimenting you about how beautiful this house is and congratulating you is gone now. But you know what actually makes you happy is the fact that you have a big enough house to bring your entire family over to have your birthdays, Thanksgivings, Christmases. that's what makes you happy so you're building your business thinking you want more you don't want more you want to be happy hard stop so us drivers us entrepreneurs the people that we have to reframe all this we have to understand what we want the only thing we should genuinely want is to be happy and that might be different for you than it is for me but it damn sure doesn't mean 6 ,000 square foot house makes us happy.

35:44Justin Colby:What happens inside the house can though. So I would disagree with you on the fact that our happiness is probably different. I just want, I want to be my family. Okay. What happens inside the, right? Like you said, what happens inside the home? Yeah, that's fair. You know, whether it's 2 ,500 square foot, 6 ,000 square foot, 1 ,200 square foot, what is going on under that roof? Yeah. Are your kids thriving is your wife happy so go back to what you asked me earlier so then our struggle i gotta take the meeting i can't be at the right that's a fight now we're fighting that internally like god i want to be happy and i'm building this business and it's creating the thing i want which is time and in the have a house that we can fit everyone in and we're doing that but then i i gotta take this meeting right so then we're back to this paradoxical thing and so my point is then you've to refine even further how do and by the way there's no perfect to this so i tell all the listeners right now like if you think i have it all figured out you are sadly mistaken that's right i'm i do not have this all figured out but i'm learning as i go because i want to go make as much money as humanly possible i'm not anti-money i'm very pro-money very pro-capitalism but how i build that has changed right and so i think for me and what i believe people should be building this business for and making this money and like being determined is good i think you really need to refine happiness and clarity of what you want and by the way for me it took 90 days to refine that answer what was your process like to refine that answer you're gonna like this uh every day seven days a week i would go on my backyard and smoke a cigar in total quiet i wouldn't bring a notepad i wouldn't bring my phone i would sit because if you have kids you know that is a very uncommon moment of just pure quiet if you are married you know it is a very uncommon moment and if you're a business moaner a business owner you know like when you combine like never do we get that no so i force that nowadays so i realized how powerful that was so now i wake up at 4 30 in the morning because i want that hour still now i'm not trying to figure as much out today as i was then and you know what i did is i sat in quiet i literally tried to turn my brain off enjoy my cigar i would hear that i live we live in miami you hear the birds and the nature and there would be a iguana that runs across my clusius and whatever in just and all of a sudden whether you believe in god or how like some answers just started coming they just started coming yeah right and i'm not gonna you know i i have my own relationship with god i'm not gonna go there because I just feel like people are playing into that a little too much.

38:36Justin Colby:It just came. It just came to me. And whether I heard it, felt it, I just, I got clarity on how I wanted to rebuild again. This happened in 2024. We're talking two and a half years ago, right? Like guys and girls, like you will go through these peaks and valleys and moments of crisis. And how do I figure it out? And that was my solution is every 90 days. My wife's like, God, you just love cigars. You just diet Coke sometimes, like coffee, and just lean into it. And funny enough, if you give yourself enough runway, this goes back to my fifth law, which is don't put a time expectation on the result you want.

39:19Justin Colby:The result I wanted was clarity. I just didn't know when I was going to get it. So every day, take my happy ass out there. At 4.30 in the morning. No, now those cigars were like midday. I was going to say, because I was like, to be clear, are you smoking cigars at 4.30 in the morning? Like, holy shit, that's bold. Now it's midday. Those were midday. Now my time for that quiet is in the morning. Yeah. Now, because I realized the power of it. I'm like, dude, I need more time because you can't give if your cup is empty, right? And so I'm like, I need to make sure I hit the gym every day. Yep. And if I try to do it at the afternoon or in the evenings, something's popping up.

39:55Justin Colby:Never happens, right? So that's how I found the clarity. And I would tell everyone, regardless of your spirituality or health and wellness, like lean into getting you time. Amazing thing happens when you turn off your brain. Very hard for us, by the way. Like the first couple weeks was not like an easy feat. Yeah, that's what I was going to ask you because I'm going through that journey right now of, you know, I'll get in the sauna after my lift. And I'll turn on the app waking up and I'll meditate. Yeah. And like, I'll close my eyes and like my brain's racing everywhere. And it's just like, I'm doing this wrong.

40:32I'm doing it completely fucking wrong. And it's so hard at the beginning because you don't know how to silence your mind to the outside freaking noise.

40:40Justin Colby:Yeah. Or what you think you're supposed to want. Yeah. Right. And so, you know, but the one thing I will say, even in those first couple of weeks where it's really hard to do that, I was calmer. I started calming down a little bit and seeing things for what they actually were. And then, you know, it was only a couple of weeks ago. So I'm still in the middle of it, right? I'm still in that thing where, hey, Sean, you should probably get quiet with yourself because you're a powerful being, but you also need to hear yourself. And I think a lot of entrepreneurs and a lot of young people, it just doesn't matter, people in general, they allow the outside and the external factors to push them towards where they think they need to go.

41:24And if you don't sit with yourself and you're not quiet, you don't know what you really want because what you think everybody else wants you to want is not going to stick.

41:34Justin Colby:Amen. It's not you. You know, it's funny because I walked the line with what you said about the outside world. 99 % of the outside world I don't pay attention to. But you know I have the room and have you in it now. I'm super excited about having you. No, I'm excited, man. That's going to be great. I curate a room so that I do have somewhere to go. That's different. So that you will have somewhere to go. Yeah, no, I love that. So the outside world on social media, they can kick rocks. Yes, they can. Right? Just kick rocks. But having groups that you can learn from, that you can be vulnerable with, like part of my requirement to get into the room is you have to be transparent.

42:12Justin Colby:You have to be totally vulnerable. You have to tell us the shit that sucks because I might have a person right now that I say, here's the answer to your shitty situation. and you just don't know because i don't know yeah so if you don't open up then i can't help right does that make sense no it makes perfect sense like i'm excited to do it because like i need somewhere to go with that because my wife can't shoulder at all no and she's been my only person like my boys my team they listen to me yeah but i also and and there's always going to be that i mean they're in the trenches with me they're building this with me you know but to have people that are so objective and like a 50 ,000 foot view can look down and say, hold on, dude.

42:53Justin Colby:Oh, clear, super clear. You're right there, do that. Yeah. And it also is an added benefit because as a man, when you can speak up and feel heard and then another dude come and help you, you're like, bro, that's like a fucking gladiator moment. That's it. That's where you bond. Yeah. You know, I just think it's super useful. But yeah, to your point, rooms like that the room yeah the room that's why i called it the room that's where you listen gives me shivers i'm super excited about it i love it just launched we just had our first call last night first meetings here in miami uh and we don't have to take the podcast but like we'll be on a yacht we're gonna do real cool healthy we i believe in four things family relationships wealth and health so there'll be a health component to every single meeting this message is sponsored by Raycon.

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44:40Justin Colby:So anyway, super excited about that. But where were we? We were talking about cool stuff. No, hold on. Don't. No, no, no, no, dude. No, dog. Don't go yet because people need to hear this.

44:52I have a show about determination and discipline. And up until December of 2024, I was 225 pounds. And you've seen the pictures, Will. And I was a fat mess. 32 % body fat on a DEXA scan. I'm 185 now. I don't know what my DEXA scan is going to read. I'm really going to do it here in a couple weeks.

45:09Justin Colby:It's in the teens. I'm going to say 12.9%. Holy hell. I think more like 16. Maybe. But if you're right, like, dude, we're going on that yacht. We're partying. That's it. You know, but the business in my interviews started to get better when I started taking care of that side of the street. Oh, yeah. Because I firmly believe people are stuck in their lives, sometimes for more than one reason. Yeah. But typically it's the one thing that you think about constantly when you're still with yourself that bothers you so fucking much and that you can't fix. For me, it was my weight. The moment I fixed the health portion of myself, took off.

45:49And I'm still on that journey. I'm not done. I'm not even close to being. There's no finish line. It's what I do every day.

45:58Justin Colby:I'll make some introductions. I'm on a big health journey. I love it. And by the way, I would argue I'm not as concerned about my food. I've always been lean, and I'm saying this respectfully. I just literally did a whole CT scan of my insides, which is unique. So there's a company here, what's it called? Prenu or Nuva? Anyways, that does an MRI of your insides that will detect cancer and tumors or whatever. But a CT scan is the only thing that can get your heart to see if you have plaque buildup. And that can give you the heart attack. Sure, of course. So I flew to Houston to do it. Happy to give you the company.

46:34Justin Colby:Please. But I'm on this big thing. So I did that. I did an MRI on my brain. So my whole thing is physically, externally, people are like, you're healthy. You work out four to five times a week. You're healthy. Yeah, but you have no idea what's going on inside, right? So I do blood panels every quarter. I just did the CT scan. I pooped in a cup. I want to know what's going on in my gut, my biomes, like, am I alert? Like, all the things. because, dude, thankfully, the doctor's like, you're annoying. There's nothing wrong with you. There's nothing wrong with you. I can't fix you. Yeah. I can't dig my claws into you.

47:11Justin Colby:So I'm very blessed about that. But at the end of the day, I believe very heavily in longevity of life. So, again, I keep talking about speaking only because I've been speaking a lot lately. But I went out, I spoke in California to this group of about 200 very wealthy individuals. and I said, you guys are doing it wrong because you're caring more about the now versus longevity of life. What are you guys doing with the money you're making right now that you are investing it in a way that gives you the longevity of life you're wanting? Meaning medical advancements are only going to improve. So for us men, peptides and testosterone and - Love it.

47:48Justin Colby:I'm all like - I'm all in it. My whole counter is just flooded, right? Yeah, dude. Now I have so much, like in the kitchen now, I have all these pills I'm taking because of whatever because I want my digestive system even better. I'm like tightening all the screws. So I tell these rich people, you guys are doing it? Great, you're making a lot of money. But for what? Which I circle back to happiness and decide what you want. But then at some point, I'm not going to want to keep going as hard as I'm going. I will never retire. I've told my wife, never think I'm going to just be the guy I retired.

48:21Justin Colby:It won't happen, not me. But I'll probably not want to do much. So I need my money to work a lot harder than I'm working. because we're going to live to 100, dude. Who's planning financially to live to? Who is? And by the way, I'm literally talking a lot about this, and people will say, I don't know, I throw some shit in stocks, and I bought a short-term rent. Inflation is going to crush us in 30 years. In 30 years, I'm 75 years old. I have no idea how much gas is going to cost. $40 a gallon? Could you imagine? I mean, when I got my driver's license, it was 99 cents. Yeah, same. Yeah. And now it's basically$5.

49:04Justin Colby:So what is that? I have 16 to 45. So we're talking 30 years. So in 20 years, is it that crazy to think it's going to 5X? $25 a gallon? I don't think so. How the fuck are we going to afford anything in 25 years? And no one is planning for when they're actually not working, making money. they're so consumed with making money they're not planning for when they can't make it or don't want to make it anymore and so i come from and this is my pe so i run a pe firm and we buy apartments so i put that hat on and start talking about like guys you need to be in things investments that will pay you in a way that when you do actually want to stop earning the money you can afford an amazing lifestyle not just like exist and not have to downsize into a small apartment because you can't afford your house in pinecrest anymore you can and you will but people don't think about health and wealth and longevity so i'm big in this health and longevity space because brother we're going to live to a hundred and i'm going to have great great grain children that I'm going to go take on Disney because I'm a vibrant 100-year-old that's doing it and I can afford an$8 ,000 family trip.

50:19Justin Colby:People don't think that way. They're so consumed with the right now. And I'm trying to help. Part of my rhetoric for the last six months after going through my 2024 is this recalibration of it all. I was so consumed with making money now, making a lot of it, and I just lost track, dude. My ego got in the way in a big way. I was totally blinded by my ego and I lost track. I'm like, all right, if I'm rebuilding and I hear what I'm hearing and I'm getting this clarity, I'm doing it for the long term, baby. When you brought up ego, you know, is that the biggest cost your ego cost you right there? That right there, the 20-24.

50:58Justin Colby:100%. I had to be what I believe is God cut my head off for a reason. He was like, I got to slip. This isn't about you, dog. Yeah. It's not. And you made it about you. That's the thing I love about spirituality because he knows. Yeah. He knows what he planned you for. He knows what's in store for you. It's like, I got to cut his head off right now. Yeah, in a big way. Because he won't get to where I need him to get to. Like, that's his mission. That's right. Your assignment. And I was playing too small. Yeah. I was just out of field. I was out of bounds. He's like, bro, I know that you are this MVP of this assignment.

51:34Justin Colby:You're the guy. And you're over here playing with flowers. what right so you just had to realign me and unfortunately my ego was so and not big and like I was an asshole and a jerk it could be at some times but like we all man but more just like it was just not in alignment and anyone who knows me knows me I'm very emotional like I'll cry me too scared I'm a big I'm not scared I love it right like giving when I tell you the story about the big brother so we were at this large event with a bunch of people and I got the mic, bro, and trying to give him flowers. And I'm like, and he finally is like, all right, Justin, I got it.

52:14Justin Colby:I got it. You know what I mean? Because it's just an emotional moment for me, right? So I say all that just to say, like, God just saw this ego, and I swear it was just like, dude, you're so much better than whatever the hell you're trying to do right now because you're trying to look cool. You're trying to—go ahead. That's called fierce empathy, man. Yeah. That's what he is. So he definitely level set me. Yeah. But again, you put me in a corner and I'll find a way. And by the way, I have. We just talked privately about things I'm doing and like I'm going. And I'm going harder than I ever have, dude.

52:47Justin Colby:And it's working. And I understand I have an uphill battle and all these things. But like been there before. Yeah, I just also think it's these uphill battles, right? Like we're not necessarily in possession of the tools to get us through those moments or to excel through those moments. but when we're in them, we get them. We earn them. You know Ed Milet? Yeah. Everyone knows Ed Milet. Have you heard him speak? No, I've never been to anything he spoke to. So I've had the honor to, I don't want to say get close to him, but he's close enough in this very small group of men. I've heard him speak a couple times, but he does talk about you are the most capable person to help yourself through the hard time because of the things that you have gone through.

53:30Justin Colby:And that's exactly what you're saying, is because of what I went through in 2007, I know how to help myself. I was given that gift, which I can't say was a gift at the time. I thought it was terrible, but now I understand what I can do and what I'm capable of. And so when I go through 2024, which is whatever that is, 18 years later, whatever the math works out to be, it's like, okay, I know what I gotta do. And even though it's amplified, it's all relative, right? It's all relative. It's like, okay, I may have lost more in 2024 than I did in 2007, but it's all relative, man. And if I got through that, I can get through this and it may not be the last time you go through something.

54:08Justin Colby:Oh, by the way, it won't be. Hell no. No, it won't be the last time. So again, preparing myself. But now I can, even then, it's still like, okay, take it, learn, compress the ability to make faults again in that same direction. But I heard The Rock say something great. They're asking them about, you're the guy, you're on the top of the mountain. What's next? What are you going to do next? it's like i'm gonna build more fucking mountain yeah like i gotta keep going yeah and so like when you get to these new levels and the cliche is new levels new devils yeah so when you don't know what's around the corner to some extent you're gonna come up with getting punched in the face but if you've insulated your ability and you can minimize the effect of that punch that's now where i'm at so like for me it's like how do i protect my downside i still want that meteoric just blaze right but now i'm like all right how do i protect my downside so i can live with the cost of giving getting it wrong does that make sense oh 100 and like the thing that you said that really resonated was i'm gonna build more fucking mountains yeah because i think a lot of people out there they have a goal and once they get to that goal that's it i want to lose 15 pounds okay well you're gonna find it again yeah no doubt what the fuck like especially if it's fast yeah like You're going to find it quickly, right?

55:32And the thing is when people set goals in business or even I talk to a lot of younger podcasters that want this. And I go, all right, so what's the goal?

55:45Justin Colby:Yeah. And they tell me the goal. I go, that's your goal? What I'm going to tell you is if that's your goal, you're going to fall short because you need to be shooting for something else. And you need to understand that there's no finish line. A lot of people want that finish line. They want to know that they've arrived. I'm to that point. I don't have, and I've made that mistake. And I'm like you, I teach from scars, not from theory. Like it is, this is what I've gone through and this is what I've studied on myself. And this is what I know to be true. If I set a destination, now I can set a North Star of something I'm chasing, but I know that's not it.

56:22Because if I think that it is, and when you guys listening or watching think that is it, Once you get there, you're going to be sadly mistaken because your only goal was to get there and you didn't love the work that got you there and you don't freaking appreciate it. And you're toast and you're starting all over.

56:39Justin Colby:Yeah. What's the cliche about loving the journey, not the destination? Yeah. I mean, there's a bunch of them, right? Love the process. Marry the process, divorce the result. Like all those things. And they're cliches for a reason, Justin, right? Because they're just true. Because they're so true. They're true. And so, and again, I think there's chapters and seasons where everyone should be recreating themselves anyways. You don't have to go through the pain you went through or I went through. Learn from us, by the way. Give us a call. Glad to help you. Yeah, seriously. But, you know, I think we're all growing beings.

57:10Justin Colby:And I think as we want more, desire more, going more, and you sprinkle in a little spirituality in that, like, it's not always one size fits all. and getting clear on what you want will determine how hard you push, where you go, what you... Yeah. I think it's important, too, to tell everybody as well. It's heavy. It's big. It's heavy. It's heavy as fuck, man. Like, you know, they see things from the outside. They see your show. They see your private equity firm. You guys are buying apartments. Man, like you said earlier, overnight. Yeah. Yeah. You know, I met somebody in the Bahamas. I met a family.

57:50His name is Remy. His wife's name is Sandy. Amazing. Great kids. Kaya and Xander. Amazing people. I met them at the pool the first day.

58:01Justin Colby:And I was just bullshitting with them. And I'm listening to him and everything he's been through. And he owns an ambulance company now in Los Angeles. And he's killing it. And he's such an amazing man. Him and his wife both grew up in Egypt. Yeah. And by the way, he left a family business in Egypt. Not easy. No, it's not. And the grandfather founded the very first plastic toilet seat and never patented it because he wanted more people to be able to have it and to prosper from it. But he made a shift and moved and went and did the Wall Street thing. And then he went to L.A. and now he owns his own company.

58:39And he told me this story because he asked me what I did. And I told him. So I got a podcast called The Determined Society. That's all I said. He goes, oh, awesome. How long have you been doing it? I was like, almost six years. you know he's like who have you interviewed i told him somebody's like holy shit no way and i'm like yeah and i said but i'm in that messy middle right now you know i'm i'm i'm in that that hard part right that really really hard part where you know you're close but it just hasn't happened yet yeah and into the outside looking at a lot has happened yeah but where i want to be i'm nowhere close and i do that on purpose right but he says to me he's like you know he's like do you know tony I'm neutral.

59:21I don't understand his comedy, but I know he's successful. He goes, bro, I was listening to him like 10 years ago. I said, wait a second.

59:32Justin Colby:He's been around 10 years? I was like, he's been around 10 years? And for the audience hanging on to this story and this rant, I have a point. I said, wait a second. I just learned about him two years ago. And if you knew him 10 years ago, he's been working for 12 to 14 years. that motherfucker stuck with it for 16 years and he exploded and now he's on netflix and he's doing all these things and people including myself go huh where'd he come from yeah he's been in the dark working his ass off yeah those are people that you latch on to and you study them yeah that's right because that's important man and and he told me that story and i and i just looked at him i said thank you yeah he's like what do you mean i'm like you just taught me something I was like, what?

1:00:19I go, I got another 10 years, man. Oh, yeah. Like, I got to think in terms of decades. And it helped me so much. And we had this amazing conversation. And we exchanged numbers. I get a text message the next day. Goes, hey, man, full transparency. I pulled you up on YouTube. And I was up until 3 a.m. watching your shows. And I smiled. and he went on to say, man, in a couple of years, I'm going to be able to say, I met this dude and his family on vacation. He's like, everything you're talking about is resonating with me. You're on to something. Don't you freaking stop. Those moments right there are when you trust somebody and you know someone's successful, you validate, you like that external validation because they built something.

1:01:13And the whole point of it is the overnight success is not a real thing. No. And people like you, people like me, people like Tony Hinchcliffe.

1:01:22Justin Colby:Yeah. Kevin Hart. Kevin Hart. Worked in silence for a very long time. That's it. And now there's this meteoric rise, but it wasn't overnight. That's right. It takes time. Yeah, look at the images of The Rock when he has a fanny pack and all. Yeah. Well, now he's The Rock. Yeah. He did wear a fanny pack, though. He did, for sure. He sure did. Now, which is weirdly in style again. I don't even know. I'm not wearing a fanny pack. I'm not either. I think I did in like seventh or eighth grade. I definitely had the turtleneck look. Oh, hell yeah. Oh, and the mullet and the lines. Oh, hell yeah. The lines.

1:01:54Yeah, the vanilla ice shit. Oh, bro, that's the game. My seventh grade picture was horrendous. Dude, black turtleneck with his vest and my chain hanging out. Mullet. Beautiful. Lines. It's Bay Area talk. Dude, hell yeah, man. That's it. That's so fucking funny, dude.

1:02:10Justin Colby:And funny enough, I'm looking down at your bracelets. My daughter makes those bracelets also. Yeah, so... Is it the one with the little thing? The fishtail, yeah. Yeah, they do all that. So when I wear my watch, I move this one from here to here. Yeah. But this is typically my youngest daughter's wrist, and this is my oldest daughter's wrist. So she made me both of these. Well, she got me this and she made me that. My daughter doesn't have the complex nature of that one yet. She does the more simple ones because she's five. Yeah. but bro i can't even do the complex ones i'm like how do we figure this i can't even do one it's like the finger dexterity like i cramp and stuff i'm like what the hell's going on with my palm that's it do this shit yeah but dude thank you so much man it's been so nice to meet you great to meet you as well you know i got one last question i know you have said in the show that you don't always have to have determination but the fact of the matter is determination can mean so many different things and so many different people right so after everything that you've gone through in your life, your falls, your rises and a fall again.

1:03:11And now, you know, you're on your way back up, you're crushing it. What does true determination mean to Justin Colby?

1:03:19Justin Colby:Decide, commit and take action. Daily. Daily. I mean, it's just, you need determination to get to where you want to go, but you first have to decide what you want and then you got to commit to it. And then you got to go all day, every day, now we go. Yeah, now we go. That's Ben Newman, baby. That's Ben Newman all day. What a good dude, man. What an incredible human. Dude, unrequired. How many days is he on now at this point? Like 3 ,000, I don't even know. I remember when he was on the push to 1 ,000. It's wild. It's crazy. It's the craziest shit ever. That's a disciplined son of a gun. He's just such a solid, solid, solid human.

1:04:00Yeah, he is. That's why he's so successful. That is. Because he gives a shit about people.

1:04:05Justin Colby:Yeah. That's a lesson for everybody. That's it. When you actually care about it and care about the human, the results come. Beautiful, man. Thank you again, brother. Of course. It's been an amazing conversation. Anytime, dude. Anytime. For everybody watching, thank you so much. If you want updates on The Determined Society and the amazing guests like my man, Justin Colby, head to our website, thedeterminedsociety.com. Sign up for all the updates. And until next time, stay determined.