82. Is the AI Bubble About to Burst? The Warning Signs You Need to Know

29 Jul 2026 · 46 min · 17 chapters

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In short

Whether the “AI bubble” will burst soon, plus broader tech-founder/investor concerns about succession and organizational inertia.

Guests

Ed Zitron (PR-to-commentator/researcher; founder-cycle and founder/investor commentary; argues generative AI lacks a real business model). Co-host(s)/panelists: “eco guy” and “we” skeptics (tech founders/investors perspective; discuss power/data-center constraints, regulation, and enterprise adoption).

Key claims

AI may not be an “AI technology” bust, but markets could be in an “equity valuation” bubble. Doomsterism is questioned; however, bearish signs include stalled data-center capex, falling cloud AI utilization, credit tightening, and enterprise AI not delivering expected returns. Token-based pricing incentivizes waste and hype (agents burn tokens; companies sell tokens, not outcomes). Power and infrastructure bottlenecks are the main near-term constraint.

Notable examples

US data-center bill stalls due to power outages; China threatening to withdraw/limit LLM models; EU fines (Apple/App Store policy changes); Ford recalling workers after AI quality issues; Meta selling excess AI capacity; Nvidia as a bellwether; hyperscalers’ capex and utilization trends. Succession examples: Intel leadership shift (Pat Gelsinger to Lip-Bu Tan), Apple’s Tim Cook to John Turnus, Amazon’s Andy Jassy inheriting post-pandemic overcapacity.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

The AI Bubble: Current Perspectives

0:45 to 2:32

Discussion on the potential for the AI bubble to burst and surrounding sentiments.

“And is someone going to cry, Emperor's New Clothes, and some form of rational reality dawn, and as this sort of irrational hope evaporates.”

Challenges Facing AI Infrastructure

2:32 to 6:14

Exploration of the infrastructural and economic challenges impacting AI growth.

“The fact that data center bills are being stalled in the US, and you're the eco guy, so you'll know why that's all to do with power outages, etc.”

Geopolitical Factors Affecting AI

6:14 to 9:29

Analysis of how international dynamics, especially with China, impact the AI landscape.

“shouldn't be using gas turbines to power these things.”

Regulatory Environment and Its Implications

9:29 to 14:03

Examination of the regulatory landscape in the EU and its effects on tech companies.

“However, if I was going to be positive about this, the idea of power shortages coming up with this key enabling technology might actually increase spending on infrastructure or infrastructure companies.”

Big Tech's Regulatory Challenges

14:03 to 16:15

Explore the growing regulatory challenges faced by big tech in Europe and the US.

“So throwing its toys out of the pram is frankly a current American way of dealing with things, it appears.”

Exploring the AI Bubble: Bearish vs. Bullish Cases

16:16 to 19:06

Delve into contrasting viewpoints on whether the AI industry is in a bubble.

“And that means some of the largest companies are priced in a very particular way.”

Indicators of an AI Bubble Burst

19:07 to 22:44

Identify key indicators that could signal an impending AI bubble burst.

“So the late 1990s internet boom went on for way longer than it was obvious that the real world numbers just weren't there.”

Key Takeaways on AI Valuation

22:45 to 24:06

Understand the differences between AI technology bubbles and equity valuation bubbles.

“You've got hyperscalers cutting AI, the cloud AI utilization dropping, NVIDIA, bless them, I don't want to see Jensen recording a bad quarter, I don't want to see that.”

The Incumbency Problem in Leadership

25:32 to 28:00

Examine the challenges leaders face when adapting to change and the impact on organizations.

“recognise this in themselves, is that the strategies that made you exceptional, certainly at the beginning of your tenure become a form of institutional dogma.”

Challenges of Inheriting Leadership

28:00 to 29:09

Explore the dilemmas faced by new leaders inheriting complex company legacies.

“So you're there, you've accepted this big job you've probably been working your whole life for, you know, you're succeeding the great god of any one particular company.”
Show all 17 chapters

Intel's Decline: A Case Study

29:10 to 31:05

Analyze how Intel's leadership decisions impacted its market position.

“So if you make radical changes, which are the things which you probably need to do, you get the blame for disrupting the company.”

Pat Gelsinger vs. Lip-Bhutan: A Leadership Transition

31:06 to 33:02

Discuss the transition from Pat Gelsinger to Lip-Bhutan and its implications for Intel.

“So the big white hope, so to speak, was Pat Gelsinger.”

Apple's Innovation Dilemma under Tim Cook

33:03 to 35:25

Examine Tim Cook's challenges in maintaining innovation at Apple post-Steve Jobs.

“So, you know, we know Steve Jobs, the god of tech, you know, died young, therefore always has a good rep.”

John Turnus: The Future of Apple's Leadership

35:26 to 37:46

Consider the challenges facing John Turnus as he takes over Apple's innovation strategy.

“But what it does illustrate is that even highly successful, long-serving leaders eventually face a challenge of adapting an organization built around yesterday's strengths, right?”

Amazon's Transition to Andy Jassy

37:47 to 41:15

Explore the complexities Andy Jassy faces as he succeeds Jeff Bezos at Amazon.

“So, you know, we know that Jeff Bezos created one of, you know, history's most remarkable businesses from nothing.”

The Succession Question for Elon Musk

41:16 to 42:00

Debate the implications of succession planning for unconventional leaders like Elon Musk.

“It's really quite funny in a macho sort of way.”

The Challenges of Succession in Tech Leadership

42:00 to 45:37

Explore the complexities of leadership succession in the tech industry.

“They are once-in-a-generation leaders who are leading in a very particular world with very particular toys to play with.”
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Transcript

Automatic transcript. May contain errors.

0:00Welcome to The Difference Engine, the show for tech founders, investors and innovators.

0:11okay this time we're talking about the problems of succession no not the teleprogramme succession in tech should you go for the insider or the outsider approach and everybody's talking about the ai bubble so here's three reasons why we think it ain't going to burst anytime soon

0:31so the next tech crash is it going to be soon will it be the biggest isn't it about time we maybe called out some of the doomsterism which which is appearing at the moment don't you think i don't know i mean this big tech crash everyone's talking about looks like it could be imminent actually you know we need to put this in some sort of perspective i mean human human societies it seemed to have accepted that the march of it is is somehow inevitable and you know that's been continuing since the first world war with a few blips you know we've we've seen we've seen it move into our lives from you know office and factory automation to gaming and mobility and so on and and you know we've seen relentless category creation going on in this um but you know are we now actually reaching something different a sort of tipping point where you know Real numbers and societal acceptance or not of AI and the data centers that drives it are actually accelerating an inevitable classic black tulip mania crash driven by what I would see as an over-exuberant supply of capital into what is actually a very resource-restricted space.

1:46And is someone going to cry, Emperor's New Clothes, and some form of rational reality dawn, and as this sort of irrational hope evaporates. Oh, yeah, I think so. Well, I think the guy who's going to call Emperor's New Closes out there, good old Ed Zitron, Ed and I, spoken a while back. And of course, back in the days when Ed and I were speaking to each other, he was a PR man. In fact, if I recall, it was EZPR. But Ed Zitron has now reinvented himself as a commentator, a researcher, no less. And he's talking about a lot of founder cycle type stuff, like end of an era. I thought we'd look at three sort of, on the surface level, unconnected, but connected, I believe, moves here.

2:32The fact that data center bills are being stalled in the US, and you're the eco guy, so you'll know why that's all to do with power outages, etc. etc um it's also talked about um the chinese who are now threatening to to withdraw their ai models like take their toys home just when we all got used to them a bit harsh and then um meanwhile over here in good old eu where they say we legislate don't innovate we've got the eu issuing massive fines to google and apple and apple's saying right if you're going to do that we'll withdraw our tech from europe so this feels a bit like top of the bubble um is it or can we hold on Something I heard the other day from some very, very well-informed consultants was that the financial picture for OpenAI and Anthropic is now so weak, actually, they should not even be allowed to IPO.

3:25Yeah, I hear that a lot. Ed's also argued, and this is the, you know, God bless him, he's got a turn of phrase here. Speaking of generative AI, his quote is, there's not really a business there. Wow. Wow. That's pretty short. That's going to come as a bit of a shock for some people. Yeah, but it said some pretty sharp things. I mean, for instance, that companies encourage waste because they charge for usage rather than outcomes, right, in this day and age. Yeah, tokenomics, baby. Yeah, they haven't changed the basic model. They've applied a completely different technology to a very different model.

3:58It's sort of like broadband versus dial-up. That went really well, didn't it? So it's also been pretty tough about AI agents and Dash co-workers. Well, we love those guys. They're brilliant people. But didn't he say they want everybody else to do the innovation for them and spend as much time as they can on tokens? That doesn't sound to me like a very productive idea. What he's saying there is that it serves the interests of LLM folks to hype up AI agents and co-workers, and we'll all have hundreds of them. why because they burn tokens and what do they sell they sell tokens so he's pretty pretty neg on the whole thing this is bubbly stuff i would say yeah but he's you know he's he says something i thought was stunning but also the bleeding of his because we've seen it over and over again is is that you know big tech and venture capital is is investing in our ai because it's run out of other growth stories and frankly through its own actions it's reduced the value of many of its investments in in SaaS companies.

5:05They've basically run out of hyper growth ideas so this is the new hyper growth idea and something else he's warned about which is very real world to my mind is that infrastructure build out could really turn into a financial problem if um if capex and debt keep rising yeah so there is a danger that data center debt stops being issues um and you know when that happens it's bye-bye industry right yeah it's like musical chairs right when the music stops you got to sit down that data center build slowing or be delayed is probably the most important issue in all of this right so an investment boom has to assume things and in this case it's assuming that you know tens or hundreds of gigawatts of new power and data center capacity will come online in in the next few years nobody knows but if you think about it there are some genuine bottlenecks in that right so you've got the delays from utility interconnection you've got shortage of transformers you've got gas turbine supply constraints and frankly you shouldn't be using gas turbines to power these things.

6:19You've got power transmission build out, which often can't even service the basic houses in California that it was supposed to be serving. You've got the whole issue of planning permission. No matter how fast you drive that through, we're seeing more and more local and political opposition to data center build and indeed AI take up. There's just a massive environmental acceptability issue about this. What we have seen are the likes of Google and Microsoft completely breaking their commitments to carbon reduction at a stroke with these investments. So if those constraints persist, then one half of the investment equation ceases to work.

7:07You know, AI revenue could arrive more slowly than investors expect, right? um however there's a weird economic quirk in all of this which is not the jevons paradox again i'm not sure if this is jevons but it might be tell me if you think this is jevons so delayed projects don't necessarily mean mean cancelled demand so companies like hyperscalers have enormous capital budgets and just increasingly build wherever power is available so out they go and put and you know generate their own power the problem as i said before that could be gas turbines which is not a good idea well i mean that could be jevin's paradox we just don't know yet the jury's out which is why so much fun speculating but what we do know real and present is power is a strategic constraint already oh god yeah i mean we've seen some amazing headlines on that i mean if anybody has not not been listening hasn't the economist and reuters and fortune been going on about that yeah yeah so the economy says will the will the data center backlash derail the ai boom sort of what you're just saying uh talking about how the american tech giants and they're focusing in on America here, but of course, we've got similar issues here in Europe.

8:15The Germans switched off their nuclear. That was clever, because you could always rely on Mr. Putin to help you out. We've got a terrible national grid here in the UK. And having just come back from France, they are quite ensconced in nuclear, but that has its own issues. But the American tech giants in particular, according to The Economist, are going to face lots of local opposition, are facing lots of local opposition to data centers. And the newspaper said that the backlash has made it difficult to find places to build them. Ouch, that's going to slow things down. You know, this is a problem when the grid operators themselves, in whose interest it is to look like they're in control of the thing, are already saying that the demand for electricity to power AI and manufacturing actually is rising much faster than historical trends.

9:02So what they mean by that is they've got no idea how they're going to meet the demand based on what they know from the past so i think that this creates really three possibilities so ai grows slows simply because electricity isn't available um massive investment could flow into generation transmission and storage problem with that is it's not nearly as sexy as ai and and will the capital follow or, and this is probably what will happen, is both happen simultaneously in different regions at different speeds. So it's a big mishmash. However, if I was going to be positive about this, the idea of power shortages coming up with this key enabling technology might actually increase spending on infrastructure or infrastructure companies.

9:53So spending on infrastructure investment in infrastructure companies across the world, which of course has a quite a nice um spin-off which just increases national security but it will slow returns for ai infrastructure users so you know bit of a dance with the devil that's possibly the first time uh you've given financial guidance or advice and and share tips no it is it is not financial advice it is not share tips it absolutely not it's an opinion let's put it this way there may be a return in um infrastructure companies possibly what about the Chinese? Well, you can't invest in the Chinese.

10:28It's very hard, very hard. But the Chinese AI companies are now saying, you can't use our stuff. This is definitely more geopolitical than fundamental, but nonetheless, it is a real threat. The Chinese are saying, we might withdraw our LLM models, which, let's face it, are a tenth or less of the cost of the US models, and a lot of folks are relying on them and if you are somewhat sophisticated as a user you can choose the model which you um deploy your generative ai agent on so um you know economics being economics the chinese uh open generally open source um models below that are booming and now the chinese are saying we might switch them off yeah right but you know if they do here's the positive i've I've been trying to think about it positive for this.

11:21And it may actually, and I'm not sure if this is the positive, but it may have the effect of strengthening US model providers, you know, providing they don't bend to the whims of Dementia Donny, because that is another massive spanner that could be thrown into the AI works. This stuff is disruptive, but I don't think it's massively to worry about. Well, I don't know. I mean, like, talking about the geopolitical side of this, chinese takeaway forgive the pun is that um anthropic is now making eyes at the u.s government and saying we will give you not you not offer you to buy give you five percent then you've got a lot of alignment between the owners of that five percent capital i.e the u.s government and the people they're competing with in the market many of whom are chinese so sorry what's what's government ownership of the commanding heights of the economy have they gone communist or something what are they thinking so ironic sliding into socialism what will president trump think about that i don't know so what do you think what do you think about this uh chinese takeaway then if they do take it away it'll reduce competition for sure um what else do you see it could it could strengthen it could strengthen innovation in in the rest of the world i think this is just a balancing act.

12:41I'm actually not really too worried about it in terms of its impact on the industry. It's just another geopolitical complexity there. This sort of backs up Ed's point, doesn't it? And you've just said the same thing. You said that you're not too worried about it. So if AI is not as important as we are led to believe, and there isn't really a model in generative AI as Ed purports then maybe maybe it's not something to worry about and maybe we should look close to hand with the eu of course ai is important but the the ultimate impact of ai won't be from large language models it'll be from its selective application right through the economy um and you know we we see the whole ai through the application of llms at the moment and that is not where the real value will actually happen.

13:32And as we've said, it's the actual application of AI where the Europeans may have a Trump, pun intended, card. So the EU fining again, it's all fine in the EU. What is it with everybody getting antsy and throwing their toys out the ground? Apple has changed its app store policy because it doesn't want to be fined even more by the EU. What the bloody hell? Well, that's clearly the EU policy actually having an impact. Let's be clear about this. Apple wants to look tough at home. So throwing its toys out of the pram is frankly a current American way of dealing with things, it appears. It'd be easy to say that Europe is becoming a more difficult regulatory environment for big tech.

14:22My argument would be it's all it is is a counterforce to their pegaminy and you know in a proper capitalist market economy that actually has to be a good thing otherwise we're faced with monopoly and taking what we're given I mean I think that's a bit of a broad brush some of the um you know the GDPR obviously we like that um but some of the other moves that are being legislated may lead us to everybody having a mandated ID. I think that is the issue, the free speech issue that the US big tech's hanging its hat on, you know, to get the moral high ground here. And if they do that, then we'll have Europe where everybody's tracked phenomenally and the US arguably, although I don't know the reality of this, a little less so.

15:13So it's becoming an existential sort of fight, not just about the, you know, 500 million euros here, 700 million euros. It's funny how the same fine in the Wall Street Journal is 500. In the BBC, they've upped it to 700. And it's strange what adversely makes strange bedfellows. You've got both Apple and Meta attacking the EU now. It's really spicing up. And this is the sort of stuff I think that sort of exemplifies a bubble. So are these three pointers of a bubble? We've got power issues. We've got the Chinese declining to serve the rest of the world their amazing technology. We've got the EU legislating like crazy.

15:55Are these enough to agree with Ed and say, AI ain't really a business, generative AI isn't really an industry? Well, allow me to try and segment this and think about what would be a bearish case in that or a bullish case. So my argument for the bearish case would be, from an economic point of view, AI has become highly concentrated. And that means some of the largest companies are priced in a very particular way. It is expected that they will sustain 20, 40 or more percent revenue growth. And on their numbers, those are very big numbers. So there is enormous sale and monetization at the moment.

16:45So a very small group of people are making an enormous amount of money. There is a continuous hyperscaler capex because these companies do have the money to invest. And there is plentiful pricing, financing, and that goes on. And let's assume there's enough electricity to power this. but if even one of those five things weakens i think the multiples could compress sharply and and when that starts to happen it's downward you know and again if we go back in you know a history lesson major technology booms often hit physical or demand bottlenecks before the financial ones. There's a lag. It's sort of emperor's new clothes.

17:39It's obvious something's going on, but the financial markets don't want to admit it and carry on and carry on and carry on until they're forced to correct. That's super interesting. Let me try and make the opposite case to that. Go bully. Go bully. So I'm sorry, Ed, with greatest respect. Let's look at the folks that are generating this cash flow. They are themselves cash cows. Microsoft may have got a lot of people at Xbox, but it's making a ton of money from its old, and I mean like 40-year-old product suite that's clouded. Amazon, the Everything Store. Now, the Everything Cloud. Alphabet, Google, still the world's largest advertising company, and Meta does horrible things with your data, but makes a fine business doing it.

18:26So these guys are largely funding their ai stuff and i say largely voter comments from operating cash flow they've got they've got cash machines in the middle and that's a big difference the big difference is from the dotcom boom where the same thing was happening but it was happening on other people's savings so you know this this is a classic maturing of the market there is you know an internal cash machine going on it's still not enough to feel what's going on but it's different but we're missing a third possibility We're in a bubble. We're not in a bubble. We're in a bubble whether we like it or not, and things just continue as normal.

19:03Could that happen? Some examples would say that it can for the near future. So the late 1990s internet boom went on for way longer than it was obvious that the real world numbers just weren't there. Massive discontinuities between the availability of applications and people's ability to access those applications. Is it Wile E. Coyote that goes over the edge of the cliff and his legs are still going until he looks down? I also think you could argue that the US housing bubble before about 2008, it was obvious that the whole thing was being built on mud and shifting sand. And also the Japanese equities market in the late 1980s also went on for way longer than the fundamentals should have supported.

19:54um so you know the warning signs appeared years before the ultimate uh peak all right so let's pull this together what would in fact convince two old skeptics like us that we are nearing the peak that ed's right that it's all over this is bubble and and the pops coming and cash your savings cash your investments cash your pensions and get out what are you what would you look for for that to happen oh right okay you could put me on the spot now so first thing i think is have a look at the hyperscalers. Are they actually cutting AI capital expenditure, capex, rather than just delaying projects? I'm sure we'll see a bit of delaying projects going on.

20:38My view would be that Microsoft, and you just referred to this, recent downsizing of its gaming business would tell us that this is not yet happening. Well, to counter that though, there's a lot of people, Meta's just started selling excess AI capacity. If there's such demand why are they selling it yeah well that sort of links to what i think would be my second indicator would be that cloud ai in utilization is actually falling um yeah so is supply overtaking demand again clap that is that is classic bubbly popply um what about nvidia i mean they're sort of the bellwether in this if they started reporting several quarters of slowing data center revenue growth.

21:22That's a real sign. Because if this starts happening, then confidence evaporates ahead of it. And I think one of the big thing, and I think we're seeing some examples of this already, is that everybody, we're talking about enterprise customers here, have visibly piled into AI, because they think that's what their investors want to see. And sometimes already it isn't delivering sufficient returns to justify the continuing spending. In layman's language, it ain't working properly. So one of the recent stories I love is Ford in the States recalling workers because AI wasn't delivering as expected on quality.

22:10Now, I know a Ford car on quality are not two things you would probably put together as an idea. But apparently they care a lot about quality and they've taken out all these massively experienced guys from their production lines looking after quality, replaced them with AI. Guess what? The AI wasn't as concerned about quality as the people. And there's another one, I think, which is very financial and it would be the credit markets tightening, which would mean that it'd be more difficult to finance large infrastructure. Can't see any of that yet. There you have it, right? That is the best we can do in terms of are we having a bubble.

22:48You've got hyperscalers cutting AI, the cloud AI utilization dropping, NVIDIA, bless them, I don't want to see Jensen recording a bad quarter, I don't want to see that. And then enterprise customers not buying AI, there are examples of that, and the credit market's tightening. Yeah. So what's our key takeaway, you think, from our discussion on bubbles? The first thing is to understand that there's a key distinction between an AI technology bubble and an AI equity valuation bubble. So it's not about AI not being introduced to the economy and doing stuff. It is about what the markets think it's actually worth.

23:27And we know at this stage in the cycle, if you look at things in retrospect, you will think, wow, why did we overvalue this at the time? because the technology itself, I think, will continue to see rapid adoption for years to come because it's actually based upon generations of innovation in IT hardware, software, and usage. The infrastructure is there to absorb it. The reason to apply it is there in terms of efficiency, if for nothing else. But the problem is, in all of this, the share prices of some of the companies that are massively valued at the moment can experience multiple compressions of valuation, i.e.

24:10significant drops over time, if it's quite clear that the expectations of the financial markets get ahead of actual realized profits from application.

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25:30The problem that any great leader faces, and anybody who's been in a lead position has to recognise this in themselves, is that the strategies that made you exceptional, certainly at the beginning of your tenure become a form of institutional dogma. Of course they do because you're the leader of the organization. The problem is the world is going to change around you and faster and faster, as we know. And what happens is you become less willing or even less available, able to, to adapt, you know, become risk averse. And ultimately by the time you leave, because most people leave later than they should have done many of the difficult decisions that you should have made have been postponed because you're still surfing the same wave right and what happens successor comes in and what they inherit is is not the great conditions that produce the success or the external conditions and the conditions that you made as a leader but what can be regarded as just the accumulated consequences of years of deferred change, right?

26:40So what happens is the successor comes in and is then judged on the problems that they didn't create. And at the same time, nostalgia grows amongst the viewers of this for the leader whose later decisions contributed to the very problems that they're blaming the successor for. It's the organizational problem of what they often call in political circles, the incumbency problem. Now, from our point of view, this happening is ruinous for continuous category domination. Successful leaders naturally gain confidence in the formula that brought them success. You just don't notice that everything is changing.

27:24But this isn't just the fault of the individual. It's the nature of organizations that those individuals become surrounded by people who are reluctant to challenge them. Now that can be a career strategy from those individuals, or it can be a deliberate choice amongst the leader that they insulate themselves from what they see of as any threat. And if they do that, they can optimise all their strategies around protecting their past achievements, rather than taking the risk of preparing for what is inevitably going to be future disruption because they'll be long gone by the time the consequences that become apparent and they'll just defer painful restructuring because it would tarnish they think an otherwise successful legacy oh nothing went wrong nothing was difficult when x was in charge wasn't what weren't they great all they're doing is deferring um and this is often fed badly by a particular worldview which was good at the beginning of their tenure but that will will undoubtedly not fit a changing reality so you know the result is the organization actually appears to be healthy until external conditions shift um and and then when they do years and years and years of accumulated issues which have been brushed under the carpet emerge like a tsunami and, you know, threatened to just roll straight over any successor, right?

28:59So you're there, you've accepted this big job you've probably been working your whole life for, you know, you're succeeding the great god of any one particular company. You've got a big dilemma on your hands, right? So if you make radical changes, which are the things which you probably need to do, you get the blame for disrupting the company. if you preserve the continuity all you're doing is inheriting inheriting and exacerbating some some declining performance in that company either way you know comparisons with your predecessor are going to be unfavorable you're basically screwed let's um rattle through a couple of tech examples.

29:43So let's go with the guys whose chips are in pretty much everything, and I don't mean NVIDIA, talking about old school Intel. Obvious to anybody who's been around the industry for a while is that Intel is one and still is one of the giants of the industry, and they dominated semiconductors for decades. And naturally, and sort of like the auto industry, they prospered, in inverted commas, and the leaders who quite understandably focused on protecting its integrated manufacturing model, even though it was quite clear that other companies were coming up, you know, Arnding, one of the greatest example of Fabulous Simi, who were being very, very successful.

30:29And what happened over the time that this model was being pursued is that manufacturing leadership slipped because of the of you know leadership capex changes in fab and so on their competitors embraced outsource fabrication and ai accelerated demand for specialized chips so nvidia almost came out of nowhere from inhabiting a tiny little niche for graphics into becoming the major bellwether of the industry. Let's talk about their little journey then. So the big white hope, so to speak, was Pat Gelsinger. But he, of course, has now been replaced by Lip Bhutan. And he took over in mid-March, I think, 2025.

31:20Initially, so far so good, right? The press sentiment's cautiously positive about the appointment, mixed on the near-time upside. so your boiled frog analogy um seems to apply here because pat didn't make it second time around the new the new sheriff's in town um bank of america think it's good the appointment is positive lit boo has a solid track record this is a clever decision yeah but in point by by appointing somebody who is an absolute outsider and you know american companies in tech in particular do have this habit of appointing insiders until the company is in such a bad shape that an outsider has to come in.

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32:00And that became absolutely clear to IBM in the 90s when they had to bring in a new chief executive whose entire career had been spent in food and tobacco. And it was he that turned the company around. Lou Gerstner was the executive from Nabisco and Philip Morris, and he didn't have this whole cultural inertia that gets built up over many years that causes these companies problems of their own making. So they genuinely can look at it dispassionately. and maybe the genius of uh lip bhutan coming in is that he doesn't have any of this this cultural inertia where whereas pat galsinger who you know i personally have a great deal of respect for him worked around him in the past um undoubtedly would have that culture inertia so lip boo doesn't i mean mixed reactions bernstein analyst said it was more felt lip bhutan feels more like an apology in the keynote um but you know the the it's clear there's a lot to do the canter fitzgerald uh said about his appointment he clearly has a lot of wood to chop which brings us that might be as good as a recovery as a recovery ceo can hope for was that wood to chop that quote what to chop yes how might we use that to segue into our next little example well the apples don't grow on trees yes they do we got you there anyway steve jobs we don't like to talk too much about No, everyone bangs on about him.

33:35Let's talk about Tim Cook. So, you know, we know Steve Jobs, the god of tech, you know, died young, therefore always has a good rep. But he did. He did leave the company after rescuing it because it had nearly been out of business once before with an extraordinary momentum. um tim less the inspirational engineer more the um measured accountant um has worked the numbers in apple and has overseen exceptional financial success i mean they were the world the world's first trillion dollar company right but there's a cost to that i think they're still way too dependent on the iphone how can you keep any form of meaningful innovation how can you keep the numbers coming in when the good old eu is mandating that people will actually be able to replace the batteries on their phones so you've got that iphone obviously it's it's still a major major product um there just hasn't been um any sustained pace of breakthrough in in any any product categories and i'd include iphone in that yeah i guess you got airpods but that's just an evolution and just highly priced version of the services maybe with the um with the app store but again that's almost like uh not even a defensive moat it's more like a rentier uh sort of a toll on innovation yeah i mean the one of the things i find very disappointing at apple at the moment is is what is their position even on generative ai let alone anything else and and And as I said before, they are going to be under increasing regulatory pressure because nobody really likes their model because it is monopolistic.

35:25Now, you know, none of this should diminish Tim Cook's achievements. But what it does illustrate is that even highly successful, long-serving leaders eventually face a challenge of adapting an organization built around yesterday's strengths, right? So there's a guy called John Turnus. It was announced that he's going to be Cook's successor. Now, he has to, he's got an absolutely unenviable job of restarting Apple's innovation and keeping delivering the numbers. My argument would be is that Jobs and Cook, one after another, have made Ternus's job really, really difficult. Yeah, I tend to agree.

36:15Ternus is a longtime Apple insider, so per your point about probably not the fresh look that they need. And that sort of supports this continuity thing you were talking about. And so the bet that Apple's board's clearly making, according to lots of observers, is that here's an internal operator who understands what these days is quite a complex product machine, very complex supply chain, of course, moving a lot of manufacturing out of China into India, and hopefully has some idea on the roadmap and isn't just going to give us brand new MacBooks every year. The main concern, therefore, clearly strategic.

36:53He's going to be judged on whether he can do something, and we're all looking for a new platform. And the analyst quotes things like, John has a huge task ahead of him, which is the pivot to AI. I clearly no progress there yet. Yeah, it's a tough one. The danger is that Turnus focuses on what he knows, and he tries to squeeze more value out of the company by changing its systems. So we've had somebody who was an engineering and product-focused genius, somebody who was a super, super effective, financially-driven CEO. Next one is another insider who will be focusing on what he knows, which is the manufacturing systems.

37:30To me, none of that org as well for Apple's future. Of course, Mr. Jobs ain't coming back, which leads us on to the great success. A lot of people talk about the dot-com dot-bomb, but something that came out of it that really is a global force these days is Amazon. Yeah. So, you know, we know that Jeff Bezos created one of, you know, history's most remarkable businesses from nothing. I mean, whatever you think of him, incredible vision, ruthless execution. But even Jeff decided he needed a break at some point. So when Andy Jassy became CEO, he inherited not a lot of good stuff. And maybe this is why Jeff decided to bail.

38:16So at the time Jassy came into the company, there was a whole load of post-pandemic overcapacity. uh there was slowing cloud growth um definite pressure from the market to improve profitability after years of let's call it aggressive expansion i buying business um you know not not quite freemium but that that thing yeah lost leading and they are in an environment of regulatory scrutiny or their business practices and of course general environmental concerns about their business model um now in jess in any defense of jessie many of those conditions are also all rooted in in extraordinary and that's the true sense of the word the pan you know the pandemic was an extraordinary event in the modern era um but the point is is that doesn't matter he's been handed the baton by Bezos.

39:24And investors will continue to judge him against Bezos, who's got this legendary reputation, and is picking up the mess that was created under Bezos. Yeah, but a few years ago, there was a buzz that Mr Bezos or Bezos is coming back to managing the everything store. And so far, that hasn't happened. You get the feeling that somebody after the investors want that to happen. But there's sort of three sentiments of these folks in the Bezos back piece, which is nostalgic folks who probably work with him, want it back. The contrarian analysts who thinks reentering in a crisis is the way forward. And those who've looked at Amazon and decided, as with most retailers, to be frank, that low profitability is forever and that's what retailers do i think one employee um wrote um he should come back back it's the best another one said miss me yet but you know is this going to happen i don't think so um i think he's quite happy um sending rockets up into space uh and um i think good or bad maybe jesse is the guy if he's forged it doesn't sound like he's forged his own route yet but um bottom line i think uh i don't see it myself bezos back i totally agree with you and you know let's hope the the the jazzy can pull this off and um be seen as as the executive that wasn't poison didn't get the poison chalice from uh the previous ceo and he can move things forward but he's just another example of the danger of picking up the baton from a legendary founder moving on then finally to our um the odd one out we should we we could say um the one that that one that nobody is examining yet uh because despite being um literally and this just is like the schoolboy thing being called out challenged to martial arts training with bad guy troll ramzan Kedarov, I would advise you to look at the memes on X.

41:38It's really quite funny in a macho sort of way. Elon is still, despite all of this nonsense, puerile idiocy, he's still only 55. And it might seem odd. It seems odd to me that the question of his succession never comes up. Does that seem odd to you? Not at the moment. He is absolutely extraordinary. And I'm sure the question of succession will never occur in the mind of the musk he's a very strangely wired guy so you know normal things like succession probably don't even occur to him yeah so you you would put him therefore in one of this this the ranks of exceptionalism that that talks about generational tech leaders you know the likes of jobs um certainly elon would be there and sad to say i mean i hate to say it but maybe zucker zuckerberg exemplifies these once in a generation type leaders.

42:36They are once-in-a-generation leaders who are leading in a very particular world with very particular toys to play with. And previously, those types of leaders would really have only emerged as conquerors and creators of empire. So it's clearly tricky to talk about succession. And there are TV series better than this that have been written about succession. People like to remember the confidence of the earlier years, the economic growth. Everybody likes to win a classic saying, success has many fathers and failure is an orphan. So the economic growth is important. The technological breakthroughs, we all live with.

43:17But what is tricky is the succession. And it's less likely that we're going to associate the problems that new leaders get with those that were sowed, as you said, when the frog was being boiled earlier in the case. I guess the common thread is that long-serving leaders inevitably over time become ineffective. Yeah, they don't. Everything has a natural decline, I think. Everything goes through an S-curve, even human beings. And the thing is knowing when to step off onto the next curve. And it's just so difficult to quit while you're ahead. I mean, it's, you know, it's very difficult to make the argument.

43:58But the problem is, is that if you stay around for too long, that the institution that you're leading starts to optimize around you instead of the changing external realities and category shifts that are going on. So like it or not, you do become the blocker and it's only you that can decide to take yourself out of it. And what you don't want to do is create a situation when, by the time a successor arrives for you, when you've eventually decided you want to move on, they inherit a system that was your fault, that requires very difficult and often very unpopular reforms, because that's not fair.

44:44That is not a fair thing to do to your successor. And even if they do start to drive those reforms, then what will happen is that there could be a depression of short-term performance. And what does that do? Well, it makes the successor appear less capable than the predecessor. Again, that is not fair. And we were trying in this segment to avoid as much as possible any political commentary. But I think what you laid out there is pretty much what's happening with Mr. Burnham and what he's facing. I guess we're going to wish Mr. Jassy, Mr. Turnus and Lit Boutin all the very best. That's all we can do.

45:22The rest is up to them. The best time for a successful leader to step aside is before their strategic assumptions become institutional orthodoxy.

45:36Thank you for listening. If you want to learn more about category design, head to becategorical.com. If you need help designing and dominating your category, then get in touch. Contact details are in the show notes.

From the publisher

In the midst of record AI investment, soaring valuations, and relentless hype, a growing question is emerging: are we witnessing a technological revolution or an AI bubble? We explore the warning signs that have preceded past market fallouts, from inflated expectations to shaky business models, and examine what investors, founders, and observers should be watching.

If the AI bubble is about to pop, these are the warning signs you need to know.

Also in this episode, we examine how to successfully hand over a business to a new leader.

00:31 Could the next tech crash be soon and the biggest?

24:29 What transitions of power tell us about the importance of strategic direction

There is more information on how to design your category on our blog

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