Camp Recruiting: The All-In Approach To Unleashing Team Potential

0:07Hello and welcome to another episode of the Duct tape marketing podcast. This is John Chance, and my guest today is Mike Michalowicz. He's an author, speaker, and all-around great guy. He's also the author, a creator, really, of The Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. Books like Clockwork Fix This Next Get Different. And today's book, we're going to talk about All In, How Great Leaders Build Unstoppable Teams. So, Mike, welcome back to the show. So it's good to see one thing for my bio too. Apparently I push alcohol on you. We ran each other in, in whitefish.

0:46First of all, who does that? Who runs each other? Well, well, the funny thing was we talked about it. I mean, we knew we were going to be there, but then I just kind of was like, well, he's busy. I'm busy. And then we run into each other in the same dang restaurant. I know totally unrelated things. We run into each other in the restaurant. I get you the obligatory drink, which is the huckleberry bourbon or something, or huckleberry vodka of montana you and your wife are walking out and i'm like oh too late and i had the drink hands you know we're coming back in and sure enough you were true to your word i saw you walk back in you must have been there for another five ten minutes before you and your wife walked out so i'm impressed i'm very impressed we sat on the little bench i'm sure they wondered what in the world we were doing and by the way huckleberry bourbon is really bad i'm like you got a cruddy drink to boot.

1:33Like that was the bonus. All right. First question. What possessed you to write a book about, well, it's called All In, but really about building teams and building leaders? Yeah, this is what it looks like. So the book, the subtitle is How Great Leaders Build Unstoppable Teams. How it came about is pre-COVID, you get this too, people in my community, my readers, We have coaches, experts. I'm in a regular dialogue, and my most common question is, what's the challenge you're facing now? And I look for that common thread. It was recruiting, retaining, raising the bar. And I think people were kind of blaming it on millennials, a new generation.

2:12And sure, new generations, new needs, but that's true for every generation. And so I started researching and testing, but then COVID hit, and we went into hyperspeed. What was formerly a desire became an expectation. People wanted flexibility in their work schedule. Now it's an expectation that's available. People wanted to work from home, remote access. Now it's expected. And so when COVID hit, this went into hyperspeed. We finished testing out through our companies, other companies, codified the system and produced it. Yeah, it's funny. A lot of people talked about the great resignation. People just don't want to work anymore.

2:46And it's like, no, people just don't want to work for you anymore. You're still a jerk, right? I mean, that's the reality, isn't it? I mean, people just decided they don't have to take it anymore, right? I mean, and that they can go find a job that puts their priorities as priorities. I was, when I was in Whitefish, I hosted or spoke at an event and I asked the audience, it's a pretty big audience, a couple hundred people, which for Whitefish is massive. And I've been asked this question to a lot of people. I said, who here in this room is an A player? And now these are business owners, managerial leaders.

3:23Every hand goes up. Everyone's an A player. And I'm like, don't be bashful here. I don't want you to pretend. I don't know if you are. That's great. Then I asked with their hands up, I said, what percentage of the population are A players. Just shout it out. The biggest was 10%. And I'm like, okay, everyone's hands up in this room at the 100%, yet we're saying it's only two to 10%. What's wrong here? And my argument is they are right. Everyone actually is an A player, but most are A players in waiting. You can pick any human being on this planet and they aren't A player if they're put in the right environment where they could thrive.

3:57And most cases it is not with your business, right? If we're a small business. I got 20 positions here. I can't support most people. So my job as a leader is to identify, do I have an opportunity for someone to flourish here? And if I don't, then can I guide them to somewhere else they can flourish? So to your point, if people don't want to work, it's because they really don't want to work for you. You're not setting up an environment where they can flourish. And maybe you don't have that environment and that's okay too, but we have to acknowledge it. So if somebody is going to pick up the book, one of the things I know you're going to teach is this basically some strategies for developing structure.

4:32So if somebody feels like, Hey, I'm, maybe I've got the wrong people, or maybe I've just got the wrong approach. You know, what are some strategies they can start employing to develop those folks that to date they've seen as C players? Yeah. I, you know, typical me identify the common approach we use and see what the results are. And if it's not working, probably the common approach isn't right. So a lot of my theories or approaches seem contrarian, but it's simply whatever we're doing now is not working. One of the most common things, and I was guilty of this. I remember about a decade ago with my companies, I came out of the office and I wrote on the board, I called my 30 employees together and said, I've spent the last day running our numbers.

5:13And my God, we can achieve $10 million in revenue this year. This is our corporate mission. And we're going to do it by doing X, Y, and Z. And I had the tire playing in the background just for emphasis. And it was total silence. I'm like, what's going on? Why isn't everyone pumped about our corporate mission? My assistant, Patty, came to me, John, and said, Mike, you get the bigger house. You get the new car. But why should we care? We have our own dream. And that's the moment I said, oh my gosh. A great leader, John, if you don't have an invigorated team, it's not because your corporate mission isn't right.

5:46It's the realization the corporate mission is really the dream of the owner or the leader or the leaders. But everyone has their own dreams. Someone wants to learn a new language. Someone wants to buy their first car, learn to play guitar. Our responsibility is to learn about the visions that our team members have for their lives and make that a priority. The job is a vehicle to get there. Maybe it's an expression of themselves, but it's also means to achieving those goals. But if we don't know what the goals are, we can't support it. So our job is to identify their personal goals, then align their accomplishments along with the corporate accomplishments.

6:22And reciprocity kicks in. If I'm supporting you, helping you get your first car, I'm not paying for it. I'm keeping your dream in front of you. I give you a work environment that can support that. Then you're likely to reciprocate and set up a work environment that supports my dream, the corporate mission. That's what we need to do. So one of the, But when people talk about acquiring talent, one of the challenges is just recruiting. I mean, that was, for a lot of companies, there was just so much competition for that over after post-COVID. But you present an approach, I think you call it camp recruiting.

6:54And that I think is, I think if people wrap their heads around, we'll see this really innovative. And I think it offers some opportunities beyond recruitment, but I'll let you explain the approach of camp recruiting. So traditional recruiting is run an ad on the platform de jour. It used to be Monster, now it's Indeed. Then interview someone. The result is about 10 % of hires are long-term, meaning they stay over five years, and considered A players, meaning top-performing members. Most hires don't work out. It's a hard system. But I did find an industry, and I want to say it's a trillion dollars in revenue.

7:29I actually got to look up the exact number, that does not do a single interview, and you have to get top talent constantly. It's the sports industry. Just a personal story. I played sports in high school. I played lacrosse. And I went to a camp in Northeast called Hobart. They're a preeminent lacrosse college. I went there with 300 other kids. And all of us improved. They coached all of us to get better. But certain kids were being tapped on the shoulder saying, hey, there's another field we want you to go over to to even further your skills. What they were looking for was people with the most potential, the spark.

8:02and at the end of the camp, two or three kids were ultimately invited to play at Hobart. Not one of them, but they did. But I will tell you what happened to me. I played collegiate lacrosse and the reason I did was because in part that camp. It's a cool environment that everyone gets better and certain people are cherry picked. Well, in our business environment, we can do the same. Instead of doing interviews, run a camp. This is where you educate your community. You need to hire a bookkeeper. That's great. Run a bookkeeping camp or course. Learn to be a bookkeeper, learn the skills. What our job then is to teach everyone, improve everyone, but in the process, who's showing the most interest, the most desire, the most thirst ultimately, and those people have the most potential.

8:42Now, one last thing is this is not just theory and you should try it out. It may work. There are corporations doing it. Just if you're not doing it, you got to do it now. Home Depot, a mega corporation, the next time you see, build a workshop, that is a camp. What they're doing is they have you come down with your kid, or some other people, and you start assembling birdhouses. Yes, they're ingratiating with the story. You're getting familiar with it. You're learning skills. They have an employee there observing the best participation. Who's the parent that's helping out other parents? Who's learning the most?

9:13Who's answering questions when people have a question? They then tap that person on the shoulder and say, you're the type of candidate we would love to have work at Home Depot. Have you ever considered employment here? It's a great recruiting mechanism. I recall you playing at NoBart, right? NoBart? Sorry. I did. My position was left out. Talk a little bit about, I know one of the things you talk about and promote in your business as well, and back into profit first even, but is this idea of financial transparency? I think a lot of times, you talked about the$10 million goal and so you get the new house.

9:48And I think a lot of people think of it that way. It's like, whether it's true or not, they think the boss is making a whole lot of money and that's like a demotivator, And so talk a little bit about your thoughts on how transparent we should be as part of this idea of building a team. There surely is an educational component. To your point, the revenue of a company is usually the perception of the owner's income. You're making half a million dollars in revenue. They think you're taking home half a million when most business owners are actually getting further in debt to cover that half a million in revenue.

10:21But there's another component, and it's based upon Maslow's hierarchy of needs. All of us need, among other forms of safety, physical safety, physiological safety, we also have what's called financial safety. We need to have security. And if you've ever been broke or in dire straits financially, you know the stress it puts on you. So the employer has to bring about that safety. Now, there's two ways we do it. One is through the compensation of an employee. I'm not saying unreasonable compensation. You can't pay someone beyond what you can reasonably afford and what's appropriate for that position.

10:53But we do it with that responsibility. But the other part is the open books. What's so fascinating about open books is it gives our colleagues confidence and understanding of where the business is headed, which brings a sense of financial security. So open books isn't just about an education to the team. It's actually giving them comfort of where the business is headed. Some people say, well, I got to show the good stuff. No, you show the real stuff because business, just like life, has its ups and downs. But people have confidence because you're exposing it that they're hearing the truth from you and that they're more comfortable in the position.

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12:31Now, this offer is limited to new Active Campaign customers only. So, what are you waiting for? Fuel your growth, boost revenue, and save precious time by upgrading to Active Campaign today. There's a move afoot in people operations to actually publish salaries so that everybody knows what everybody's making. Where do you fall on that? I'm not necessarily a fan yet. We congeal everyone's salaries, but the numbers, how we display them is if you decide to make the effort, you could figure it out. You could figure out exactly how much you're making. We disclose when we do a profit distribution, as an example, I share 20 % with our organization.

13:08Owners of the company, in this case, I just own my company exclusively. I get 80%. So you can figure out the exact profit distribution I'm taking. You can see everyone's compensation in one package. I'm part of it and you can figure it out. I think disclosing it takes away a sense of integrity and some negotiations and confidence. So that's why we don't do it, but it's definitely figureoutable. Do you have a different opinion? I'm curious. I think I'm probably a little bit old school that I think it just seems so foreign that, you know, I think even some of the open book things, you know, seems a little foreign from people, but it, you know, I think it's a road, it's going away from, you know, as all organizations are going away from top down, you know, I think as far as how they're structured even.

13:54So, you know, I think that it's eventually, as long as this system is set up fairly, you know, where I think people get in trouble is they publish it and it's like, well, why is that person making that much more than me? We're doing the same work, you know, or something. I mean, So I think it has to be fair and people have to understand how they go to the next level, what their career path looks like and the objectives to meet that. And I think as long as you do that, I've always probably erred on the side that it's just a lot of work to set up a system that is that transparent. One thing that's interesting is in the sports industry, that's where I took this work camp or camps.

14:28Work camp is not the right word. Camps or workshops, I should say. They also disclose salaries. You know how much the coach is making, you know how much every player is making, and players in the same role are making different amounts of money based upon their contribution, right? The starting quarterback makes more than the second string quarterback. Yeah, especially in the NFL. You hinted a little bit of this helping a person make their own personal goals and then obviously contributing to the organizational goals. Do you ever find that there's a balancing act there where it's like, it's none of your business to help them reach your personal goals?

15:04Again, I'm just, I'm citing kind of some things I've heard, you know, before. And it's like, I don't need to get into what they do in their off hours, you know, as opposed to like, I want to support what they're doing in their off hours. You know, how do you balance that? Yeah, we only support what they volunteer to share. So people do have certain private matters or something, right? I'm running a drug ring on the side. I need help with that. But some people may not disclose that, nor would I decide to help with that. How we help is in very rare circumstances do we ever help fiscally. What's interesting, what we found, and this was through research I did with a company called Jancoa.

15:38They're a janitorial firm in Cincinnati. 700 janitors. The founders, Mary Miller, shared a great story. She said, Mike, when someone becomes a janitor, it wasn't like this was a dream of theirs. No one dreams of being a janitor, but they all have dreams. And so I said, well, do you help fund that purchase of the house or do you help? She goes, absolutely not. Because that diminishes the achievement of the dream. The funny thing is, and we know this in our personal lives, it's not when you achieve that great success. It's the effort that you had to expend to get that great success that's more meaningful.

16:10Back to sports. Imagine two teams show up to the Super Bowl and they say, hey, let's play games. There could be injuries. Let's just pick a winner. You win. That destroys the game. It's the effort required to get that accomplishment. And that's true just for humanity. So when people disclose their dreams, our goal is to preeminently keep it in front of them. That's our primary dream. Make sure they're aware of that dream and that we're talking about it. Secondly, if we can block and tackle, make some resources available, whatever, we will. One of the biggest dreams that came out from Amy here, she said, I just want to be cancer-free.

16:43And every year, she's been with us now for five years, we mark another year cancer-free. And the fact that we're acknowledging the team, she's come back to us many times and saying, I feel so supported in this organization. I'm not surprised she supports us accordingly in return. So what are, I guess, in terms of kind of somebody who's listening to this, obviously go out and get the book. What are some challenges that you think people are going to face in trying to implement some, you know, in many cases, your ideas? I mean, Profit First was innovative for some and, you know, odd, you know, for some.

17:17Right, right. So what are some of the challenges you think somebody would face? They come in and say, here's how we're going to do it now. We're going to do the all-in way. Right, right, right. Yeah, too fast, too much, too soon is always a problem. One of the things is the fear of getting it wrong. Like I want to improve my leadership, but if I make a wrong mistake, I actually may take a step back. there's some fascinating feedback is if you go about trying to serve your team and you do it wrong it still serves the team i had my own experience here we set up a little game we have a daily huddle and after the game after the huddle i had this bozo punching doll when we were kids you could punch it it kind of falls down it comes right back up i'm like oh let's get dart guns and as a fun game we'll shoot it whoever hits bozo in the nose with their dart gun wins five dollars And we did a couple of times and people were like, oh, do we have to do the bozo thing?

18:11So it clearly was a flop. And I deflated the balloon and took it out. I felt defeated. I was like, oh, I was trying to do something fun for our organization. It was just stupid. It was like a foosball table. Why did I do this? And Jenna came up and she said, Mike, no one cares that it wasn't good. They care that you simply care. You made an effort. Thank you. Do it again. And that inspired me to realize, my God, when we simply make an effort, even if it's sloppy or ugly, people will care. So don't be concerned about that. But it is a common concern. To get it right is not necessary. To get it started is.

18:43Would you say that this book, as much as anything, is about company culture? Yes, and I've discovered that culture, a lot of my things are contraint. I've discovered that culture is misused. Here's my set of rules for life. I'm the founder. This is going to become my set of rules for the company. and I need people that comply with my set of rules so that we're consistent. But what happens is you cause a silo effect. So most of these culture rules are a silo system. What I found is community trumps culture. And what I mean by this is look at the collective that you have and find out everyone's individual values.

19:23Every book I write, we deploy these techniques in our own businesses first. I have a rule that's no dicks allowed. And the rule is real simple. I will not do business with someone that qualifies as a dick and as rude as it's not worth my effort or time. But I won't be a dick, too. If I do that, I will punish myself because that's not an appropriate behavior. I shared it with my team. I said, it's about no dicks allowed. And they're like, Mike, that's so bro-y. Let's get rid of that. The new term which can replace that is the no bro show. Like, we're not going to be that bro-y brand. You know, look at my amazing jet and all that nonsense that can go on out there.

20:02or the non-broadway brand. But that's not my belief. That's our collective belief. It's something that our community came up with. Individually, we come together with this. We all do have our individual values. And that's the best part is that we are different. We're encouraging that diversity. There's some common beliefs that come about from us. So that's my spin on corporate culture. Yeah. It's funny. Your corporate jet picture. I had a 10-year-old, I love the car, but kind of beat up a Mini Cooper. And I was so tempted one day, you know, do the, the me standing in front saying, this could be yours, you know, too, if you, you know, but I never got around to it and I don't own the car anymore.

20:44Oh, that'd be so funny. Well, Mike, yeah, exactly. A few moments to stop by the duct tape marketing podcast anywhere you want to invite people to connect with you and pick up a copy of all in. Oh, John, thank you. I'd love it. The best place to go right now is Amazon. And I know that's 800-pound gorilla, but Amazon's algorithm, how it works, is when someone buys all-in, there's a lot of demand for it right now. It looks for similar, I guess, avatars. It'll look for people that have buying trends like you, and it promotes the system. So it's the best way, selfishly, to get the word out. But if you want to get resources and all that stuff, maybe the better starting spot is All In by Mike.

21:22That's me. AllInbyMike.com. You can check it out there. And there's links to independent bookstores, other stores you can get if you prefer not to get on Amazon. Awesome. Well, again, thanks for taking a few moments. And hopefully we'll run into you soon out there on the road. That would be wonderful. I'll get you a drink. I'll buy you a drink for sure. No Huckleberry.