Podcast · 360 episodes
The Duct Tape Marketing Podcast
by John Jantsch · English
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Latest episodes
What Should You Automate With AI, and What Should Stay Human?What to automate with AI vs what must stay human; “Return to Real” argues markets pay more for authenticity and human provenance, and entrepreneurs should use AI in back-office tasks while keeping…30 Sep 2026 · 22 min
Better Copy Starts With Listening to Your CustomersHow to improve website and marketing copy by listening to customers first, then using a systematic “copy selling” process (constraint identification, solution design, and a message matrix mapped to…24 Sep 2026 · 24 min
How to Turn Customers Into Advocates for Your BrandTurning customers into brand advocates by shifting from “broadcast” marketing (one-way reach) to relationship-building at scale, using consent, conversational marketing, and dynamic community “rooms”…22 Sep 2026 · 21 min
All episodes
What Should You Automate With AI, and What Should Stay Human?What to automate with AI vs what must stay human; “Return to Real” argues markets pay more for authenticity and human provenance, and entrepreneurs should use AI in back-office tasks while keeping…30 Sep 2026 · 22 min · 12 chapters
Better Copy Starts With Listening to Your CustomersHow to improve website and marketing copy by listening to customers first, then using a systematic “copy selling” process (constraint identification, solution design, and a message matrix mapped to…24 Sep 2026 · 24 min · 12 chapters
How to Turn Customers Into Advocates for Your BrandTurning customers into brand advocates by shifting from “broadcast” marketing (one-way reach) to relationship-building at scale, using consent, conversational marketing, and dynamic community “rooms”…22 Sep 2026 · 21 min · 11 chapters
Building Better Business Relationships in the Age of AIHow AI changes business networking and why “mindshare” and human soft skills still matter; how Relatable uses AI to reduce relationship admin and help people execute relationship systems.18 Sep 2026 · 22 min · 13 chapters
Why Profitable Agencies Still Struggle With Cash FlowWhy marketing agencies can be profitable on paper yet struggle with cash flow, and how a virtual fractional CFO fixes it through profit/cash targets, weekly forecasting, and KPI-driven decisions.17 Sep 2026 · 23 min · 10 chapters
How Business Storytelling Builds Trust and Drives ResultsHow business storytelling builds trust and drives results, using Don Yeager’s framework from his book The Business of Storytelling: Inspire Action, Build Trust, and Drive Results Through Story.10 Sep 2026 · 22 min · 11 chapters
9 Shifts Every Marketing Agency Needs to MakeJon Jantz argues the traditional marketing agency model is outdated and that marketing advisors must make nine “shifts” to survive AI-driven commoditization, focusing on leadership, productized…9 Sep 2026 · 20 min · 12 chapters
How to Build a Business That Can Grow Without YouBuilding a scalable, sellable professional services business that “buys your freedom,” not a lifestyle job that owns your life.3 Sep 2026 · 21 min · 11 chapters
Building a Referral Network With Strategic PartnersHow to build a referral network using strategic partners instead of cold outreach, focusing on trust, leverage, and deep relationships.2 Sep 2026 · 21 min · 10 chapters
How Inbound Marketing Is Changing in the Age of AIHow inbound marketing is changing due to AI and Google algorithm updates, and why the traditional funnel is “dead.” Kip Bodner argues companies must shift from chasing traffic to optimizing for…27 Aug 2026 · 20 min · 12 chapters
How AI Is Changing Online Courses, Coaching, and Client ResultsHow AI will reshape online courses, coaching, and live events by closing the “knowledge-to-implementation” gap and enabling faster client results; why traditional long-form courses may decline; and…26 Aug 2026 · 24 min · 11 chapters
Stop Solving the Wrong Problems in Your Business (Rerun)Leaders and entrepreneurs get stuck by repeatedly solving the wrong problems—blaming marketing, agencies, or themselves—rather than diagnosing hidden assumptions and mindset blocks.20 Aug 2026 · 22 min · 15 chapters
Why Leaders Need Better Perspective, Not More Data (Rerun)Leaders and teams are drowning in accessible data/AI, but losing judgment and shared understanding, leading to “perspective blindness.” The episode argues growth is limited by what leaders can’t…19 Aug 2026 · 22 min · 13 chapters
AI Has Leveled the Marketing Playing Field (Rerun)AI-powered neuromarketing for small businesses—using AI “behavioral science” tools to understand customer reactions, improve messaging, and fix strategy gaps behind marketing.12 Aug 2026 · 22 min · 10 chapters
How AI Is Changing Trust, Content, and Customer RelationshipsHow AI is changing trust-building and customer relationships for small businesses, especially trades.12 Aug 2026 · 20 min · 9 chapters
Why Marketing Agencies Must Shift From Deliverables to StrategyMarketing agencies should shift from commoditized deliverables to strategy-led positioning, authority, and leadership as AI erodes execution work.6 Aug 2026 · 23 min · 11 chapters
AI Is Rewriting How Customers Choose Your BusinessAI is changing the customer journey; buyers self-educate before contacting businesses, so firms must adapt the Marketing Hourglass (know, like, trust, try, buy, repeat, refer) and fix “strategy…5 Aug 2026 · 23 min · 12 chapters
The Marketing Channel AI Can’t CommoditizeHow AI has commoditized “competent” marketing and made referrals the most important channel; shift focus from getting chosen to retention, repeat business, and a systematic referral engine.30 Jul 2026 · 15 min · 9 chapters
AI Can Create Content. It Can’t Create Thought LeadershipHow to build real thought leadership (not just content) in an AI-saturated world, using “personal velocity” and “system velocity,” plus the “impact equation” (simplicity, audience relevance,…29 Jul 2026 · 24 min · 10 chapters
The 5 Stages From Operator to Owner (Rerun)The “5 stages from operator to owner” framework for agency founders, arguing that becoming CEO/owner is often a trap; the real goal is building systems and leaders so the agency doesn’t depend on you.23 Jul 2026 · 23 min · 12 chapters
Stop Selling to People Who Were Never Going to BuyRob Snyder argues founders should stop marketing/selling to people who “love the idea” but lack customer demand.22 Jul 2026 · 21 min · 12 chapters
AI Strategy Starts With Leadership, Not TechnologyAI transformation for businesses—why leadership, vision, and AI literacy matter more than buying tools; how AI disrupts entry-level career paths; and what to do about it.16 Jul 2026 · 26 min · 13 chapters
Why Great Leaders Change Feelings Before MindsOwen Fitzpatrick argues that effective leadership and persuasion change feelings first, then beliefs, using his “Inner Propaganda” framework: beliefs must feel right, fit in with identity, then make…15 Jul 2026 · 24 min · 9 chapters
Why Leaders Need Better Perspective, Not More DataLeaders lack judgment and updated “mental maps” amid constant change; data and AI are accessible but don’t replace perspective, verification, and cross-team understanding.8 Jul 2026 · 22 min · 11 chapters