Podcast · 360 episodes
The Duct Tape Marketing Podcast, page 2
by John Jantsch · English
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
All episodes, page 2
AI Has Leveled the Marketing Playing FieldAI-powered neuromarketing and behavioral science tools (“neuromarketing 2.0”) that help small businesses understand customer reactions, improve messaging, and compete with bigger brands.1 Jul 2026 · 22 min · 10 chapters
Why Video Marketing Builds Customer Trust in the Age of AIThe episode argues that in the AI era, video marketing builds customer trust and speeds deal closing by adding human nonverbal cues (tone, facial expression, eye contact) that text can’t.25 Jun 2026 · 23 min · 16 chapters
Your Marketing Doesn't End When Someone Buys | 7 Steps to Small Business Marketing Success - Episode 6Step 6 of Jon Jansen’s “Seven Steps to Small Business Marketing Success” argues most small businesses ignore the “back half” of marketing (repeat and refer) and instead overspend on new-customer…18 Jun 2026 · 12 min · 6 chapters
The 4 Marketing Channels You Actually Control | 7 Steps to Small Business Marketing Success - Episode 5Step 5 of Jon Jantz’s “7 Steps to Small Business Marketing Success” focuses on pipeline ownership vs renting, warning that many businesses’ revenue dries up within 30 days if major channels disappear.17 Jun 2026 · 15 min · 8 chapters
Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success - Episode 4Solo episode explaining why “more content” (including AI-generated content) can make small businesses less visible, arguing the real issue is a missing marketing strategy foundation.11 Jun 2026 · 14 min · 5 chapters
How Customers Find Businesses Today | 7 Steps to Small Business Marketing Success - Episode 3How customers find small businesses in the AI era, and a 7-step marketing framework (episode focuses on Step 3) to become findable, credible, and retrievable in traditional and AI-mediated search.10 Jun 2026 · 19 min · 10 chapters
Busy Marketing, Empty Pipeline? Here’s Why | 7 Steps to Small Business Marketing Success - Episode 2John Jantz explains “random acts of marketing” in small businesses and argues the real issue is missing strategy, not tactics.4 Jun 2026 · 12 min · 5 chapters
7 Steps to Small Business Marketing Success - Episode 1Solo episode (no guests) about “clarity before strategy” in small-business marketing. Host Jon Chance argues marketing problems usually stem from founder-level strategy drift, not tactics.3 Jun 2026 · 14 min · 7 chapters
Why Trust Matters More Than Marketing NowTrust beats generic “polish” marketing for small law firms, especially as AI systems recommend providers based on what they “trust” from online signals.28 May 2026 · 21 min · 9 chapters
Why Some Entrepreneurs Keep Growing While Others StallWhy entrepreneurs keep growing while others stall out, and how “positive habits” drive leadership performance and resilience.21 May 2026 · 20 min · 10 chapters
How to Know When Your Business Is Ready to ScaleWhen a business is truly ready to scale revenue, using evidence (“earn the right to scale”) rather than instinct or pressure.20 May 2026 · 23 min · 10 chapters
Why the Smartest Leader Usually FailsThe episode argues that companies hit a “ceiling” because leaders overvalue the “smartest genius in the room” and fail to build conditions for innovation.14 May 2026 · 22 min · 13 chapters
The 5 Stages From Operator to OwnerJason Swenk argues founders get trapped by “operator” work and by the false finish line of becoming CEO/owner.13 May 2026 · 23 min · 12 chapters
Purpose-Driven Leaders Build Better CompaniesWhy leaders and small business owners feel “quietly stuck” despite good numbers, and how the question “What’s the point?” should guide daily priorities.7 May 2026 · 23 min · 14 chapters
Turn Talks Into Your Most Effective Marketing ToolHow small-business founders can use keynote speaking as a marketing engine—turning their company story into the “product,” building talks with a transformation promise, and avoiding imposter syndrome…6 May 2026 · 22 min · 16 chapters
Write Press Releases That Generate Real MediaHow small businesses can use press releases (with AI assistance) to earn real media pickup, not just syndication/SEO noise; also how to craft strategic story angles journalists will use.30 Apr 2026 · 23 min · 10 chapters
Build a Business AI Can’t ReplaceDerek Reddahl argues that AI’s biggest threat to business isn’t job loss—it’s outsourcing cognition and eroding the “human” parts of founders (agency, deep thinking, creativity, taste).29 Apr 2026 · 23 min · 9 chapters
Most Businesses Fail Because Founders Can’t SellMost businesses fail because founders (often technicians) don’t know how to sell; sales can be taught through psychology, conversation skills, and negotiation framing.23 Apr 2026 · 21 min · 8 chapters
Your Team Reflects Your Leadership ValuesLeadership values shaping team/client communication; self-leadership framework (anchored, aligned, accountable) and how “BS” blocks hard conversations and psychological safety.22 Apr 2026 · 24 min · 9 chapters
Stop Solving the Wrong Problems in Your BusinessLeaders get “stuck” by repeatedly solving the wrong problem—blaming marketing, agencies, or sales for flat results instead of uncovering hidden assumptions and root causes.16 Apr 2026 · 22 min · 10 chapters
Niching Down Transforms Your Marketing AgencyNiching down and building marketing systems for direct primary care (DPC) practices, using strategy-first workflows, automation tools, and human oversight (including AI) to drive awareness,…15 Apr 2026 · 19 min · 11 chapters
The Role of AI in Modern CopywritingHow AI should support modern copywriting—expanding human creativity by turning entrepreneurs into better editors/directors/decision-makers—while keeping ethical persuasion and “humanized” voice.9 Apr 2026 · 21 min · 11 chapters
Turn Client Relationships Into Revenue GrowthHow digital marketing agencies can drive revenue growth by improving client retention through structured account management—onboarding, proactive communication, expectation-setting, and upselling as…8 Apr 2026 · 22 min · 13 chapters
How Experts Turn Relationships Into GrowthBusiness development in professional services—especially for women—should be relationship-driven, authentic, and trained early, not “salesy” self-promotion.2 Apr 2026 · 19 min · 10 chapters