Gain Freedom From the Fear of the Future

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1:02Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Chance. My guest today is Dr. Frederick Thard. He is the first chief innovation that helped shape one of the most fabled creative cultures in the world. He founded Google's Innovation Lab, where he trained tens of thousands of Googlers to develop and experiment with cutting edge ideas and taught groundbreaking classes on innovation and experiment with cutting-edge ideas for more than a decade at Stanford University. He's also the author of a book we're going to talk about today, What's Next is Now, How to Live Future Ready.

1:42So, Dr. Farid, welcome to the show. Thank you, John, for having me. So let's maybe kind of set a baseline. You know, when a lot of people hear about the future, it seems like people are either excited or they dread it. You know, how do you, you know, how do you, I don't think that you're going to tell people they should dread the future. So how do you get people to think appropriately about what the future means? Yes, that's a great question. And so, you know, I really want to help people to change their relationship with the future. As you just described, you know, we feel sometimes anxious, uncertain about the future, but, you know, we also feel excited from time to time about the future.

2:23Yeah. And we all know we live in that world where, you know, change is accelerating and it's happening constantly. And this can feel overwhelming for a lot of people, right? And so the challenge that we all face, I think, is that our minds are looking for certainty. And if we don't find that certainty, we feel anxiety, right? So we spend a lot of time worrying about the future because our minds crave that certainty. And really our brains are wired to make this feel uncomfortable. So for me, it's really about helping people to not think about the future and do predictions, but rather changing their relationship with their own future and saying like, hey, what future do I want to create?

3:14Instead of asking, what will the future bring? And I think that's something that I'm personally very excited about, because that changes changed my relationship with my future. And so taking control of what's happening next is something very important. I want to help people to do that. So that idea of you, you know, that's obviously, you know, how to live Future Ready, How to Live the Future You Create, I think is obviously a big premise of the book. How do you get people past this idea of creating something that is unknown? Because it's five, 10 years from now, entire things that we took for granted will no longer exist.

3:56So how do you get that kind of mindset? Exactly. And you're mentioning an important point, which is mostly we talk about these futures that are way out on the horizon. It's like five years, 10 years, or even like 30 years, right? That's what we usually talk about. And for me, I want to bring the future close, which means I want to bring it so close that every choice you make in this moment determines what's going to happen next. And so you mentioned something that I feel we also need to discuss, which is that notion of a mindset, right? That word mindset is just around everywhere, right? We, you know, have even like, you know, in school it's taught, which is very important, having a specific mindset, but also we use it in organizations, you know, where we talk about, you know, we need to have an organizational mindset, for example, or we talk about it even with products, right?

5:01You can now buy products that help you to change your mindset, right? Might be like a drink, for example, or like certain pills and so forth. And I think we need to change that probably, right? Because we have mindsets all around and, you know, Carol Dweck did incredible, important work around that. But I found that it's a term that is also overused. And even like, you know, if you're typing something into a document or use, you know, ChatGPT or use Google or whatever it is, it's autocorrecting, right? It always like, you know, defaults back to mindset. And for me, the concept of mindset refers to a stable, you know, long-term collection of beliefs and values and attitudes that we carry with us.

5:47And it's deeply ingrained and often resistant to change, you know, having been formed and solidified over years. of experiences and teaching. So it's really hard for us to change a mindset. And so what I want to do is I want to change that notion towards a mind state. And for me, a mind state is something different. It's fluid, you know, it changes based on the immediate situation. It really reflects our real-time emotional and mental responses, and it can significantly influence our decisions and actions. And for me, that mind state is our moment to moment perspective, really, that is, you know, influenced by our thoughts and emotions.

6:30And, you know, that really guides how we interact with the world. And I think for me, if we focus on the mind state, it helps us to actually also take control, right? And how we perceive a situation and how we experience the present moment. And that is really something that is very powerful and I use in the book. And so by focusing on your mindset, really, you can actively shape how you experience and respond to everyday situations and thereby constructing the future you desire. And that's the whole, again, premise of what I want people to do. Yeah. And I want to get into the dimensions further of that mind state a little bit.

7:12But can you give me an example of how somebody, you started to talk about traditional mindset, as opposed to this future ready mind state. Do you have examples of how somebody can actually make that shift from one to the other? Yes. So, you know, when we talk about one of the dimensions, for example, radical optimism that I put out there, right? We usually say, you know, either you're an optimist or a pessimist, right? That's the categories we usually use in our everyday language. And for me, it's not the usual like way of looking at a glass half full or half empty type of person, right? For me, like being a radically optimistic person is somebody who looks at the possibilities and opportunities that you can fill your glass even further, right?

8:02And so a radical, optimistic person transforms really challenges into opportunities and every situation into a chance for something exceptional. And by shifting that view, you know, we find potential in everything, uncovering those hidden possibilities. And this perspective really encourages us to aim for what I call better, right? Making really every moment an opportunity for growth. I can, you know, share an example of how that might look like, right? So if I look at my desk and I see like, oh, I have a very cluttered desk, right? A regular optimistic person might say, hey, fantastic. At least I have a desk to work at, right?

8:48That's what they usually would say. But for me, a radically optimistic view is what's better is that I can work on multiple interesting projects simultaneously reflecting my diverse interests and skills, right? So that's a more radically view of a cluttered desk. Or you might say, you know, I'm here in a geodesic dome and, you know, I have some noises outside where like some woodwork is being conducted at the moment, which is great. Or you look outside your window, right, John, and you say, oh, I have a noisy, busy street outside your window. So, you know, an optimist would already say, at least I live in a lively area, right?

9:29A radically optimistic person actually frames that as what's better is that I'm a, I'm part of a vibrant and alive community that offers constant inspiration and connection. So you see that in that language, it's not just looking for like, what's the positive about that, but what's the better that I can find here in these situations. And that's something you can train yourself in. That's something you can practice and work on. And I think that's something very powerful I want to help people to do. It's my pleasure to welcome a new sponsor to the podcast, our friends at ActiveCampaign. ActiveCampaign helps small teams power big businesses with a must-have platform for intelligent marketing automation.

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10:50That's right. Duck Tape Marketing Podcast listeners who sign up via that link will also receive 15 % off an annual plan. That's ActiveCampaign.com slash Duck Tape. Now, this offer is limited to new ActiveCampaign customers only. So what are you waiting for? Fuel your growth, boost revenue, and save precious time by upgrading to ActiveCampaign today. To what extent, and I know all of what we're talking about is learned, right? So to what extent is this a generational thing? So I look at a 10-year-old now, and they don't think, oh, the future is something I have to learn. They think, this is what I am.

11:33Like some video game comes along, they don't think, how do I learn it? It's like, no, I am it. Whereas somebody like me, who might say for AI, for example, this is something I now want to learn, but it's something that I need to actually figure out or learn. So to what extent do those two sort of ends of the age spectrum play a role in the ability to learn these behaviors? Yes. So, you know, I'm a big fan of our next generation, I have to say. Like, I'm just always tremendously in awe when I see like, you know, the young generation like taking control of their future. They're going on the streets and, you know, telling everyone that we need to do something about climate change.

12:15And they're really proactive in all of those things. And how they use, you know, AI and new technology is something very powerful because they not just, you know, see the downsides, but they start experimenting and trying things out and see like how that could work for them or like what's something we need to refine and improve. But there's one interesting thing that, you know, when we grow up is somehow like changing and that's curiosity. I have one of the dimensions of a future ready mindset is what I say, compulsive curiosity. And, you know, curiosity really drives us to explore and understand our world better, which is really crucial in our rapidly changing environment.

12:59Right. Right. So we are all born with that curiosity and it's firing in all cylinders when we're children. Right. You probably remember, John, like crawling around on the floor. You probably not, but your parents when you crawl around the floor and like, you know, you're trying to put everything in your mouth and you look at everything and you taste everything and you really explore with all of your senses, the world every moment. And I think that's very powerful, that curiosity, because you start to learn a lot. But our natural curiosity goes actually dormant over time. And so the good news is that we can reawaken it by continuously questioning and seeking to learn more about everything around us.

13:35And I think that's probably one of the last frontiers of, for us humans, probably is asking better questions. As you mentioned, like AI and technology gives us a lot of good answers at the moment. So I think for us, it's really about practicing the art of framing good questions and trying to just have that compulsive curiosity help us to discover. And so in my book, I give a couple of examples on how you can actually train yourself into asking better questions and really bring that curiosity back to everything you're doing. Yeah, I wonder if there are people that have these traits more in abundance or naturally or socially they got those traits.

14:21Because I always tell people, and you talk about this idea of bringing your superpower to things. I feel like curiosity has always been, I started my business 30 years ago. We didn't have the internet, and we've still been able to evolve and serve our clients. And I really think that curiosity, I always want to know how the new thing works. And I think that has served me, you know, abundantly over the years, but there certainly are some people that's, you know, that's actually hard for them. So my question in this is, are there people that you find that naturally possess some of these traits or dimensions?

14:56We all do to a certain degree, right? So again, I've worked with tens of thousands of Googlers over my 12 and a half years at the company. and I'm also like involved with, you know, students at Stanford and I work with, you know, incredibly talented people, you know, all around the world. And I find that these dimensions of that future ready mindset that I talk about can be really found in every human being, right? Because they are deeply human qualities that we have. What I also found is that not all of us are using them to a certain degree, right? So what I argue for is that we need to dial those things up, right?

15:38We need to be more curious. We need to be more open. We need to experiment more, show more empathy, right? And if we do that, again, like even using, you know, optimism in a radical way, if we all do that more, I think we can discover more opportunities in our future. And that's something very powerful, I think, to have. So to answer your question briefly, yes, we all have those, but we can probably use those even more. And I'm going to show people how they actually can leverage that. So to that listener that's thinking, maybe they're reading the news headlines today and is thinking, especially in the United States, there's a lot of talk about this divisiveness that's going on and actually closed, people becoming more closed.

16:25This is my tribe, this is your tribe, as opposed to what you call unreserved openness. So how do we get that turned around? Yes. First, I recommend not following or not watching the news minute by minute. We all have that negativity bias built in ourselves, and the news are really taking advantage of that. So the negative news, we want to read the first and watch immediately and so forth. But I would recommend not, you know, just consuming news like, you know, all the time because it really draws you towards a conclusion where you might believe that the future is controlled by something else or someone else.

17:10Yeah. And again, I said that in the beginning that we shouldn't ask the question like, what will the future bring? Right. Because that's passive. That's waiting for like, you know, the future to unfold and it's going to be controlled by someone else. we should ask ourselves, what future do I want to create? Which is a proactive approach. And using openness, as you described, is something very powerful because unreserved openness is about really embracing change and the unknown with confidence and curiosity. So it means really being open to new ideas and experiences and even other ways of thinking, right?

17:49Which can lead to unexpected and even rewarding opportunities. and so imagine you're in a long corridor right lined with numerous doors right so that corridor is just filled with these doors right and each door represents an opportunity or a new experience so I would argue that someone with unreserved openness doesn't just peek cautiously through a slightly opened door right and worried what might be on the other side but instead they approach each door, I would say, with that eagerness and ready to fling it open without hesitation. And so they're not deterred by the uncertainty what lies behind the door.

18:30Rather, they are motivated to really see the potential for new possibilities and learning that's behind the door. So every door would be wide open and you open that door and you walk straight through it because there's always something interesting and new waiting behind that door. And I think that's what we need to bring as an attitude towards everything instead of like just being cautiously, even letting those doors being closed. So while I agree wholeheartedly with the dimensions and the premise, I can see a lot of people, this isn't not an overnight project, right? I mean, this is changing attitudes.

19:05This is changing beliefs. This is changing habits. So what would be your advice to somebody who says, I want to take this on, but I've got work to do? Yes. And again, like, I fully agree. And that's why the subtitle is how to live future ready. It's a lifestyle. And, but I also would say, like, it's not that hard to change, because, you know, we're talking about a mind state, which is really about the perspective you have in any given moment that determines how you experience the present. And that perspective, we can change, we have control over it. If in one situation we show a little bit more openness or optimism or even empathy, right, that's a choice we can make.

19:48And I argue that leads always to a better opportunity. It leads to possibilities. And so it's not that hard to change. And I give people three things. The first one is I give some personal stories and experience I had over the years that could be potentially helpful. The other thing that I offer is I have about 14 people that I've personally trained and worked with at Google, just remarkable people. And so they share their own stories and how they change their perspectives, which led to a remarkable future for themselves as human beings. And then I offer some practices that everybody can try out, right?

20:30To see like, hey, what does that practice help me to do? And how can I use that to shift my perspective? And I think as soon as, you know, you were either, you know, read some of my experiences, you read some of the stories or you practice some of that, I think you can start slowly to see more opportunities for your future. And then, again, find even some joy in crafting your own future and choosing your own future. And I think that's something very exciting to do. Dr. Ferd, I appreciate you stopping by the Duct Tape Marketing Podcast. Is there somewhere that you would invite people to connect with you or find out more about your work?

21:07Yeah, everywhere. You know, reach out, right? Message me or, you know, let's have a conversation. And I really hope that we all, you know, take control of our own futures. I hope that we can now see opportunities in the future as well so that we can craft a future that is desirable and that we all want to live in. Again, I appreciate you taking a moment. Hopefully, we'll run into you one of these days out there on the road.