Gary Vaynerchuk on AI, Self-Awareness, and Why Almost Everyone Is Pretending

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1:01This is the Ed Myland Show. Welcome back to the show, everybody. So I want to introduce a newcomer to the program. Probably haven't heard of this guy before. He's a rising star. I like to pick people when at the bottom before they get to the top. So that's how I grabbed this guy today. I say that tongue in cheek because you don't have to introduce him. Everybody on the planet knows him. He's one of the great entrepreneurs, one of the great voices, I think, visionary voices for the future on Earth. And he's had a big impact on my life. He doesn't know it because we've only met each other from a distance a bunch of times.

1:35We speak all around the world together and never see each other backstage like literally 50 different times. Let me tell you my favorite thing about him. I was thinking about it. There's this list, I'd like to think I'm on it, of people who have created the most free content to change other people's lives at no cost. And the top of that list of all time is this man. He has helped more people, in my opinion, through this type of medium, changed their lives and never asked a dime or a dollar from them to do it. Millions and millions and millions of people he's helped out of the kindness of his heart and the brilliance of his big brain.

2:12And so we're going to talk with Gary Vee today. Gary Vaynerchuk, welcome to the show again, brother. Good to have you. It's incredibly humbling. Thank you for saying that. Before I get any credit for it, it's all because of incredible mothering, the American dream in many circumstances, and a lot of good deposits by my father as well to not keep him out of it. So thank you for that. And I'm excited to chop it up with you. And we're recording this right after the Knicks beat the Cavs. and so you're catching me at a perfect when I saw my schedule today because I'm very like don't know what I'm doing the next day but I look this morning I'm like oh this is perfect because my energy is 11 out of 10.

2:53Well this will probably be out when it's over but so we'll see if you're still a visionary who do you want do you want OKC or do you want the Spurs I want the Spurs I think we match up better though I think some of the pedals are coming off the bloom for the OKC play I think the foul baiting that Shea is doing is starting to get scrutinized. And so, and the Knicks are playing well. But honestly, you know, this was a season where it was like, let's just please get to the finals. So it's hard to say there's house money when you're playing this well and you got a real chance. But I don't underestimate either San Antonio or Oklahoma.

3:29So when this comes out, my fate will be sealed, it sounds like. But I'm very grateful. and especially I have a 13-year-old son to be sharing this journey with him. So great. It's like I'll remember it forever, so I'm grateful. Yeah, you're known for wanting to buy the Jets, and I'm known for wanting to buy the Red Sox, and somewhere over the next 10 or 15 years, if both those things happened, that would just be epic. By the way, this is inside baseball stuff here, inside sports, but I should tell you this. Greg Ginsky. Oh, yes. I've known Greg since the second grade. Yeah, Dad. You know what? Actually, that has been brought up in some of our meetings.

4:01For everybody who's listening, Greg is my partner in Boehner Sports. He runs Boehner Sports Baseball and is a really great partner and a great baseball agent and friend. And he's a great surfer. He, like, both of you guys look way too good for your age. There was something in the water of that elementary school. Yeah, you only hear that once you get, like, really old. But I love Greg. And, Greg, shout out to you, buddy. I finally got you on the podcast, and we'll have you on as a guest as well. All right, so listen. Listen, we've got to be serious today about a few things because the world's changing so quickly.

4:33Just interviewed Peter Diamantis a couple hours ago. Yes. We were talking about this. I think you're one of the most visionary people. You saw a lot of things before anybody did. I was thinking even like, I remember I was already doing really well on social media. Like, hey, there's this thing called TikTok. I'm like, no one's doing that. It's for kids. I didn't listen to you. I ended up way behind. So I'm going to listen to you this time. What do you see now? Just your overall worldview. Obviously, AI is here and moving even faster. Is this bigger than the internet? Is it going to change things more?

5:06What do you see? It's more internet and electricity and the automobile. Like, it's big, big, right? It's not derivative. You know, I would say the last thing that was like this, in my opinion, was the iPhone. The mobile device that was a true computer changed everything, right? all the companies we think about, all this, many of the things, if you really look at the crux of where some of my foresight came from, it was betting the farm on the iPhone, that the iPhone was going to win the world. And then as you can imagine, then when the app store came out, it's like any app on there had a chance of being monstrous.

5:43And that kind of led to a lot of my points of view. It is to your point, it is much more like internet than social media is a version of the internet a part of the internet matters quite a bit because it democratized you know communication and distribution but i i yeah it's very big brother it's very big i'll go 301 before i go 101 301 people like yourself and many others listening that are highly functional successful and continuing to build if they're if they don't have a computer harness like an open claw already set up. They're already behind the 1%. So that would be the first thing I would put out there.

6:27If you don't know what OpenClaw is, go Google it, go understand it. This concept of agentic agents running in real time at all times, that's going to be the TikTok for you. If you and Max and the rest of the team don't have that set up, that's a really good summer exercise to figure out how to get your OpenClaw. And what does it do? Does it help you make content? Does it help you manage your contacts does it you know do shopping for your analysis so that's the 301 the 101 is no one listening to the edge show should not already be actively using ai every day whether that's claude whether that's higgs field whether that's you know runway whether that's nano banana whether that's Gemini, OpenAI, ChatGPT, perplexity, like everybody who's listening should be dabbling.

7:19And what I mean by that is you don't need it running your world. You don't need it like, you know, doing anything too crazy. You need it. You need to be tasting. It's kind of like everybody who didn't use the internet in 96, 7, 8, 9, 2000, that were real players. they lost market share and opportunity the difference is with ai and you already said it it's moving faster than the internet did because it's building on top of the internet on top of social on top of the blockchain when the internet came along it it had to establish all of its foundations of websites and browsers and all this and so we have a compounded you know how those charts go right it's compounding and so yeah i mean listen content creation strategy thinking creative output management admin life all this stuff there's a lot of things already being slightly disrupted and we haven't even hit the crescendo moment so yes do i think every person that's listening to this should spend 10 to 20 hours researching how they can use ai using ai Let me give you an example.

8:29You literally go to, you know, Claude or ChatGPT. I do voice interaction more than I do writing because I'm better at it. Same here. You literally just type, you literally record and you say, hey, ChatGPT, I'm an architect. I listened to Gary on Millette's show. He said I have to use this. I really don't know what are the five apps an architect should use, five AI apps an architect should use to be better at his or her job. using AI to get better at AI is the most meta crazy thing ever right I made a career of educating the masses on things now a lot of people can just you know search that my strategic brain is not going to outpace the wisdom of AI and so I'll have to adjust everyone will have to adjust but as an opener please do not put your head in the sand do not use a political ideological point of view on this technology to really make the excuse that you don't want to put in the work because you're tired and finished or you're lazy and unmotivated or you're indifferent or you're scared this is a inevitable outcome technology laughs at humans opinions of it and i just hope that everybody gets to working because i i is not going to kill you a human using ai is going to kill you oh my gosh that's so good you so you you and i are interesting you talk a lot especially with young people like hey be patient yes right you got time then the other side of the coin is when you hear what you just said people are like i gotta i gotta hurry up here like i gotta i gotta get in front of this i gotta catch up macro patience micro speed what do you mean in the macro and you this will really resonate with you i think this is gonna land for you as i break it down.

10:18When I say patience, I don't say complacency. I'm really glad you just said that. Keep going. Yeah. When I say patience, I don't mean, I'm not, there's a reason there's a different word called laziness, a different word called passiveness. There are different words in the dictionary. Patience. I think the reason I pitch it so much, Ed, is, and you know this, a lot of young men, but and young women they they want things too fast and they get sloppy and you know this this is really up and i'm glad people can hear this we know people through our lives who compromise their morals because of lack of patience they've made a strategic over leveraging thing that really set them back they've they've compromised much all because insecurity led them to wanting to have something to close the gaps of the emotional holes they had so I talk about patience because I know everybody wants it listen I was a 19 year old guy I know what a 19 year old guy is thinking about when of the opposite sex of meeting validation I get it but I like talking about patience because you remember you're talking to a guy who's 34 years old still working in a liquor or building a business for his daddy.

11:35It's crazy. Started over at 34. And I've been easily able, because I was capable, to create everything for myself. Because that's why I'm frustrated when a 27-year-old is willing to borrow money on a credit card and buy a cryptocurrency, hoping to hit the lottery. And I feel like a lot of people that are running around the world today are really much closer to gambling than they are to investing. They're much more into financial over-leverage than they are to operating and building. And so that's why I talk about it. But that is not to be confused with, I just want you to off from 20 to 30. I want you to be high risk for 30 because that's when you can really actually be high risk.

12:20You don't have the family. You don't have the responsibilities often that you have later in your life. But yeah, I think people want to take certain things I say out of context because it's leveraging for them. They want to take the counter. and it's and it's that's what's tough about this fast-paced world you know this is why i like doing these kind of shows is you get to go deeper a lot of them in a clip you know why i write my i don't know if you know this ed you'll find this fascinating i'm gonna show you something right now visually i know people at home can't see it but i'm gonna show you something take a look at this i write the copy to every one of my instagram posts whoa whoa okay you wrote that this is a whatsapp with me and my team sharing different content look at this you will see there's a lot of content shared and then you'll see when i am writing the copy yep you're voice writing it you're saying too i actually wrote i actually wrote for some weird reason i haven't once in a blue moon i've gotten to voice here but i'm still doing a lot of writing i don't even know why okay but it just motivated me to get back to my best form but the reason i write every instagram copy is i need to hedge the lack of context the one minute video has wow so that uh i didn't know the way i was i was talking and thinking out loud i mean interrupt you like i'm so glad you gave that context i wanted to ask you that for like seven years because also observing you like you're not a calm dude you're not a laid-back dude you're you're wired tight you're intense you're fast you're new york super ambitious everything's very fast i have an interrupting problem because i comprehend quickly if i hear it bad reading comprehension god-given verbal and audio and visual comprehension and so yes but and that's why i think it's so important that i stand on that patient's platform because i got to nuance it here and i know knowing our audiences there's a 27 year old that needed to hear what i just said because i really do talk about it being when you lack the patience in the macro you go into compromising your moral compass and you go into gambling behavior not business building and investing behavior and that's what I'm trying to mitigate especially where I think we're in an era where civility and good has is really on its back foot you know the political atmosphere has created you know the the rewriting of history the false narratives have really confused the youth of what it really stands to be a sustainably successful person first emotionally then financially and i do feel a sense of responsibility that the clarity is very real to me and i know that i have the platform and i know that i'm a rare breed of like you know this i i'm a little funny for as a personal brand in the plethora of male popular brands i i have some i have some off speed pitches that are not right down the and and i believe in them and they're authentic to me and whether they're right or wrong is completely irrelevant they're true to me and i think i'll to share them yeah no you are and you're right about that the other thing too you said something a minute ago we're kind of sharing a brain we're in a good flow one of the things i think that's underestimated in the digital world and internet world is like everything's quick everything happens in a buck everyone's driving a lambo everybody's in the caribbean on vacation everyone And when I look at you, because I've done this now, I want to talk to you about endurance and fatigue for you.

15:52So I'm talking about you personally, right? Okay. So you've been doing this twice as long as me and probably three times the amount of content. Okay. And I know the pace I've gone the last, say, eight or nine years, the amount of content I've created. Yeah. And I have felt fatigue from it. But my super strength as an entrepreneur, though, has been my endurance through ups and downs, through days I didn't want to do it. Have you, do you, which, how about you? Like, do you, have you, imagine that, you guys, imagine the amount of content this man's generated. Like a lot of you, I've become even more obsessed with my health, my strength, my energy, just my overall wellness.

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18:17That's quince.com slash ed for free shipping and 365-day returns. Quince.com slash ed. Do you go through periods where you're like, not today, man. I don't want to do it today. I'm fatigued. Does this matter anymore? This matters anymore? Never. Because I'm very aware that content is the top of the sphere of opportunity. But post-COVID, because I got into a routine of not filming. You know, don't forget, pre-COVID, I did a five-year run where I filmed every minute of my life. So I was vlogging. That's right. At a level that was so high. and post-COVID, one of the craziest things about me, Ed, that I don't even think you know, like people that are actually thoughtful and pay attention, I don't think people understand how much of an actual day-to-day businessman I am and not a content creator.

19:18So I'll give you some, I know your audience is a level up, so this is going to really hit. I am six or seven now active businesses that are generating between eight and nine figures of top line revenue where I am either the active CEO, active co-founder, or active chairman of the board right hand to the CEO. Vayner X, VaynerMedia, that is a$400 million a year revenue business. Awesome. And I am like the actual CEO. like if you look at my calendar like that is taking up most of my time v friends my pokemon marvel thing which started nfts and now is trading cards comic books coins that is a hefty eight-figure business and selling physical collectibles i am the active true day-to-day ceo kind of like elon was with spacex and that great i'm really in those two vayner sports have you know back to greg's business i will tell you aj will tell you my brother Those guys run that business, but I'm a meaningful, I mean, I'm like recruiting sophomores in high school.

20:26Yeah, yeah. Jeez. The restaurant group, VCR group, Fly Fish Club, Capons, Hefty Eight Figures, Vaynerwatt, my TV production company, will be there next year. Wow. The wine business I still run through my best friend. Wow. What happened during COVID was - Wow. I went Gary Vaynerchuk operator and then Gary V content creator. I made a switch. 2014 to 19, I was doing a lot of this stuff. Most of them were much smaller, including VaynerMedia. V Friends didn't exist yet. The wine business I was still running, VaynerSports was small and growing. The restaurant group didn't start yet. The TV production group didn't start yet.

21:08My sports portfolio with the pickleball team and all that didn't start yet. So pre-COVID, even though I was running VaynerMedia successfully and the wine business and starting with VaynerSports a little bit, they were smaller. And Free V, the personal brand, was a top of sphere of opportunity. And I was able to go kind of all in on all. Post-COVID, I got so accustomed to operating 12 hours a day. And I stopped traveling as much, Ed. It was such a big source of content. I stopped speaking as much. I stopped doing this as much. and you know a lot of ways like probably the best chapter of my career these last five years is interesting because as you know i was so far ahead on personal brand well i definitely took a little bit of a foot off the pedal last three four years to kind of build the operating business empire but i was able to really still sustain and accelerate even though i wasn't feeding my content machine with as much fresh content i i just became more strategic but it was the first time in 10 years where yeah i didn't want things that used to be filmed for the vlog i would no longer want to film it i was out of practice we were also not doing the vlog i also worried about the person that i was having the meeting with not being their full self because we were filming it but in the macro probably the most interesting thing when I analyze myself is I am far less attached to my professional career than someone would believe if they didn't know me what do you mean?

22:51I mean the reason I don't think I get burnt out or like tired or fatigued or like f*** this s*** is because it's not that important to me. Okay, keep going. Let me break it down further. I am truly the byproduct of poor immigrants where the propaganda in my home from my great-grandmother and my grandmother and my mother and father was everyone just died so early in the Soviet Union. My mom lost her mom at five. My dad lost his dad at 15. nobody lived 65 everybody was drinking vodka people don't know i and i was born in the soviet union at a time that it was like north korea not iran today if you're born in iran you can leave iran now only uae and turkey and a couple places will take you for vacation or what have you but you can leave like there's a lot of people from iran in canada right this second on vacation with the visa.

23:56If you're born in North Korea today, you're in jail. You're not, I don't know, again, I know a lot of people, Americans are not geopolitically educated. You're not allowed to leave. I was born in a place where you were not allowed to leave. And because of that, and because of socialism, this is why so many Cubans and Russians get scared when socialism gets thrown around. No one does. Everyone's depressed. Everybody's apathetic. Everyone's indifferent everyone's stealing from the government because the government owns everything and it's just a sucky life and and that's why the cliche of like russians drinking vodka if you understood the deeper reason which is the suppression is so extreme that alcohol was the escapism from your real life and because everyone's drinking from 15 to 50 and i mean really drinking no one's living so i i grew up in a household where nazdaraga right like everything's for health everything's like your propaganda and then i was personally scared of losing both of my parents because they both did was the oldest from the old country and my mom would say things like if anything ever happens to us you've got to take care of your siblings i feel like by the time i got to 18 ed and this is probably why i was willing to build a business for my parents and like not resent and like all that um i was kind of i've been kind of playing with house money since I was 18 and the goal was never financial or fame.

25:24Um, the goal was really the reason I love entrepreneurship and why I've always done what I've done is I just want optionality. I want, I don't want someone telling me what to do. Yeah. You also seem to me, bro, I think, by the way, what does surprise me about what you said is the magnitude of your business life. I knew they were big. In fact, Andy's always telling me, bro, if you knew how much Gary's really go, Gary's this, you know, like he's always telling me. So I do have a little insight from Frisella. I didn't know all that, but the, the second part, I, I see your heart through all of it.

25:58I see your love for people for all of it. I, I don't think me either. I, I think it's why we both, you know, quietly got pretty wealthy and we don't talk about it because, um, I don't think it's your end zone. I think that there's a lot of cliches on the internet about gratitude rituals and stuff. I think you're a very grateful man. Also. I think you live these things. You have the luxury and the same to why I show up here is like, you know this, we know a lot of stuff that other people don't because we have access to a lot of people. Right, right. You know, what's really been fun about getting a little bit older is your reputation.

26:33You know, I think people are very confused. Like, you can only act on the internet for so long. That's so true. You know, like. Eventually. You can get away with it and you can even die without people really knowing you. but I've always been very big on, I'd rather the 1 % of winners knew the truth about me than the 99 % of people that are by default cynical, envious, jealous, because I'm not mad at them. I'm actually deeply empathetic to them, right? Like if you want to tear down other people, if you're mad at other people, but I do get great joy out of knowing what's being said behind my back by people that know me.

27:14that is my north star my north star is knowing i know every for example with us i know every interaction i've had with andy in my entire life all of them right because i remember everything i just know how i show up yeah yeah yeah well i'm a giver by nature i i actually have probably a flaw of vulnerability or asking right it's that immigrant stuff like no complaining do everything yourself. So unlike a lot of people I've, I've navigated the last 25 years, incredibly built on not asking and trying to give and, you know, and listen, my mom did a bang up job, like deep down, like real talk. I'm ultimately, I'm just a good boy.

27:56You know, this blows my mind. I have to tell you, by the way, this is a side of you. I don't think most people know or see it's why I love this format too. I, um, I just, uh, had a conversation with someone last week. I won't say who they were because it's not relevant, but somebody that everybody would know. And, um, I said to him, I direct quote, I said to him, I said, I just think I've been a good boy. Gary, I mean, verbatim that quote. And it's actually where my self-confidence comes from. Mine too. I don't, I don't know that I'm any smarter than anybody else. I had a thing with, I'll tell you quick.

28:30I was met Wayne Dyer when I was very young at the end of it, he gave me a bunch of compliments about what I was going to do in the world. And he said, and it's not because you're talented or smart or you talk really well, although you do. He said, I just think you have a beautiful heart and great intentions. He goes, would you do me a favor all your life, attach your confidence to your intentions, not your abilities or your results. And I've held onto that all my life. I do see that in you. In fact, this is a big shout out to all the parents while I wear this dad gang hat. I will tell you, be very careful what you cheer for in your house.

29:03My mother, she grounded me with my bad grades, but she didn't make me think I was lesser than because of it. She showed me accountability. I was in school. You can't get D's and F's and just, quote, unquote, get away with it. I was a really good athlete until about fifth grade. That's when strength, power, size. Size. My hand-eye coordination is off the charts. I was crushing third and fourth grade, every all third team, all that stuff.

29:33My mother only made a big to-do when I was being nice. If you're a parent right now and you're, and let's, listen, I believe in pretty privilege, so I'll say it this way. If you're at home right now and you're fortunate that your child's just really gorgeous, like good looking guy, good looking girl, if you constantly are reinforcing that, that is where their self-worth will come in. If you are constantly only focused on the fact that they're a great athlete, that is where their identity will mold. The great mistake most parents are making is you're putting, getting good grades on a pedestal, which is why for a hundred years, we've created so many workers because they want to go into systems that reward them every court.

30:17They live for getting a good review and getting a raise every year, a good rapport card. but my mother her greek to do her pom-poms came out when i opened the door for the elderly lady or when i would you know my whole life all i heard is you have a golden heart you have a golden heart and that got so entrenched that i myself also only only resonate with who who i am as a human and listen i'm a human like like on the record when i'm not mother teresa i've made plenty of missteps like my intent is off the charts i've never wanted needed out of insecurity to do wrong by someone um in fact most of my missteps were lack of candor because i didn't want to hurt people's feelings by telling them the truth of them not being good at work or you know things of that nature and i so i would just tell everyone please give thought to what you're putting on a pedestal in your household your children will find their identity in that and you need to be thoughtful about what you put on as a North Star.

31:21Yeah, I tell you, man, like there's some similarities here. Success leaves clues. By the way, I've made way more mistakes than I wish I had made. But my parents both the same way. In fact, my dad lived long enough to see me get wealthy. Honestly, I like literally did not care, could care less. How are you treating people? Are you giving it away? Are you calling your sisters? Are you being kind? I got to ask you something. And this is just occurred to me. My dad's been gone about six years. I think it's six years. I still try to make him, I mean, emotional. Yeah, I know. I still try to make him proud of me.

32:00It's the only thing I live for. The only time I get emotional is when I am being honored a nonprofit event. And my parents will go to those things. And I have to speak about them with them in the crowd. You know, there's that moment when Stephen Bartlett, like, really went there deep with my mom. Yeah, I saw that clip. I got emotional. Like, you know, weirdly, I just want to give him flour. My best friend, since I was 14, who runs the wine business, Brandon Warnicke, recently I got choked up talking about him. And I'm like, oh, my God, he's gotten so deep in my heart. Talk about family that isn't, you know, your blood.

32:39Yeah, yeah. Yeah, it's very clear to me that I live to make my parents proud. Isn't it interesting people listening to you and I talking and, you know, we've both affected lots of people and to know that our motives and outcomes are pretty simple. Yeah, I mean, I would argue that the foundation of my humility is knowing that I had nothing to do with it. Like to me, I'm the byproduct of my parents. I get a lot of pride in my businesses, the employees I've shaped and, you know, the things I'm trying to build. But even that is a struggle, though. I do feel like I had more of a thumbprint. Me, like the thing that has kept me uncomfortably grounded is when, you know, that, you know, that was very kind of you, the way you started this podcast.

33:24Literally in my brain, I'm like, good job. You know, like, what did I do? I didn't have sex at that exact second. I didn't parent myself. And then there's circumstance, right? The American dream, like coming from communism and, you know, growing up. And then there's like, if I wasn't lucky enough with all my chemical DNA talents, then I got lucky that I wasn't born in America to a third generation wealthy family. I got to grow up from the dirt. I got to go to Martin Luther King Elementary School. I got to get into fights and grow up in really the lower middle class Jersey era of the 80s. You want to talk about being turned into a man quick.