THE 2-STEP FORMULA TO GREATNESS

0:28So, hey, guys, are you frustrated with where you're at right now? This is The Ed Myron Show. Today we're going to cut through all of the BS and get to two of the most fundamental things that I think you have to have in order to go achieve at the highest levels. We talk often times about strategies and tactics and mindset and there's a million different things that we could talk about that contribute to winning in life. But at the highest levels, if you were to distill it down to two very simple things that I would wish for you that I see in the people I coach. Like if I'm going to recruit somebody into my business, what are the things I look for in them?

1:06Is it background? Is it intellect? Is it people skills? Is it their ability to close? There's all these things. The things that I look for in people are hunger and focus. It's their ability to be super hungry for what they want, incredibly after it, and the ability to be laser focused. And I want you today to evaluate those two things in you. Let's start with hunger level. I mean, how bad do you want your goal right now? I think there's a lot of people in the world today because it's a really niche thing to talk about. I want this, this is my outcome, this is my goal. Like, how bad do you want?

1:40Do you want it as bad as breathing? Do you want it as bad as anything you've ever wanted in your life? And if you calibrate it at the highest enough levels, what I found is the people that are the hungriest, they find a way. When you know why you want something, when it's desperation, the power of being desperate is something that most people avoid. They think desperation is a weakness. And I'm here to tell you, desperation is one of the most powerful emotions you could possibly possess. Because when you're desperate, you find reserves and reservoirs of ideas, talents, and a strength that you don't know you have when you find yourself in a desperate situation.

2:15So ironically, the one thing most people avoid in their life, hunger, which is caused by being desperate. When you're starving, you become desperate. Think of somebody who's starving on the street. They've got to, how resourceful would you get if your children were literally starving and you had to feed them, right? So the number one thing we need more than anything to win is hunger, which comes from a state of desperation. Yet we're constantly trying to comfort ourselves in the real world to avoid the state of being desperate. And I'm telling you that I think you need to embrace desperation again in your life.

2:51Like, do you want it so bad that you're desperate for it? Let me give you an example. I can tell you that I think the times that you've achieved at the highest levels in your life, you might have been the most desperate. If you were sitting here and you're in a meeting right now and someone tapped you on the shoulder, God forbid this ever happened, they said, your child's been in an accident and they've been rushed to the hospital and it's grave. Instantly, you'd be desperate to get to your child, wouldn't you? Those of you that don't have children, if it was your parents, you'd be instantly desperate to get to them.

3:20And think about what happens when that desperation kicks in. All of the things we worry about, all of our fears, all of our concerns, all of the lack of resources we have immediately fade away because we must get to this child of ours, this loved one of ours. And so if you were in the middle of a conference and they said, here's another, your child has been in a serious accident. It's grave. You need to get to them. Would you sit there and think for a minute? Well, I don't want to get up right now in the middle of their speech because what will everybody think about me? I mean, I don't want to make waves here.

3:51That would go away. Wouldn't you get right the hell up and run out of the room? If when you got to the back of the room, there was a security guard that said, hold on a minute. Stop. Nobody leaves this room. A very important person's up there speaking right now. Would you go, you're right. Sorry. I don't want to violate protocol. I don't want to go. I don't want to color outside the lines here. You're right. I'll go back to my seat. Would you do that? Of course not because you're desperate. Whatever is required of you to get to this child, this loved one of yours you would do. And when you went out to the parking lot and you got into your car and you realized, my gosh, I forgot my keys.

4:24I left them in the room. Would you go, well, it's just a sign. I mean, maybe I just don't have what it takes to get to my child. That silly, stupid story. You wouldn't do that at all, would you? You'd immediately respond. You'd get back up. You'd run in the room. You'd knock the security guard down. You'd go back. You'd get your keys. You'd run back out. When you turn the car on, it didn't start. The battery was dead. Would you go, yeah, that's just another sign. You know, maybe I'm just not cut out to get to my destination, to get to my child, to get to this loved one of mine. No, because you're desperate to get there, aren't you?

4:56So you'd throw the keys away and you'd run. If you had to go to the next stoplight and carjack a car, you'd say, listen, drive me to the hospital. I have to get to my child. And the person said no. Would you stop at the first objection? Would you say, well, yeah, I don't know exactly what word you say. No, you don't understand. You're taking me there. And if they hesitate, if you had to carjack the car, you'd carjack it, wouldn't you, when you got there? And when you got to the hospital, if they tried to stop you again and said, no, no, no, you got to sign in and fill out all this paperwork. You got to do it perfect.

5:26You say, no, that's my child. I've got to get to them. Wouldn't you? Whatever it took, you'd get to that loved one of yours. Nothing would stop you. All of the silly things that happen that we let slow us down is related to our lack of hunger and desperation. And so I'm here to ask you, how desperate are you for what you want? Like, here's what I think. I think most people would just like their goals. They'd like their outcome. But they're not hungry for them. They're not starving for it. They're not desperate for it. But when you start to feel that desperation, it's one of the most powerful emotions in the world.

6:03because you become so resourceful. You become so determined and all the noise goes away. See, all of these objections, all of these fears, all of these old stories you tell yourself, all the excuses that you're making, and I love you, so I'm saying this to you, are all going back to a lack of real hunger, real desire, real desperation because real desperation is beautiful. The most alive you'll ever feel, ironically, is when you're the most desperate. You talk to people who are the closest to death in an accident, and they'll tell you, ironically, it was the most alive I've ever felt because you're so desperate to survive.

6:40You're so desperate to get through it. Yet in life, we try to avoid this all the time. And I'm here to tell you, embrace the desperation. Seek the desperation. So if you ask me, what do I look for in someone I'm coaching, in an athlete, in a business person, show me somebody hungry. I'll take hunger and desire over IQ, over knowledge, over skills every day of the week. Because I can teach you skills. I can teach you the lessons. I can teach you the words. But I can't give you heart. I can't give you hunger. I can't give you desire. I can't give you the courage to be desperate. Because desperate people look a little funny.

7:16Desperate people don't fit in. Desperate people stand out. You see someone desperate, you're like, whoa, what's going on with them? Desperate people get criticism. And most people would rather not stand out. They'd rather not leave the crowd. They'd rather not take the criticism. They'd rather not take the heat. So most people say, I'd love to be a millionaire. I'd love to win. I'd love my dream relationship. I'd love the best body I could have. I'd love to be happier. But I don't want to look bad doing it. I don't want to seem desperate. I don't want to seem different. I don't want to step out of the crowd.

7:48And as long as you're one of those people who won't step out, who won't look a little bit funny, who worries more about what other people think about them than truly winning, you're always going to be held back. The number one thing I want is hunger and desperation, man, every single time. So evaluate that right now. Listening to this audio or watching this video, what's your level of real hunger? What's your level of real desperation? How bad do you really want it? Or would you just like it? Do you need it like you need to breathe? Do you need it like you need to eat? Do you need it like you need to exist?

8:24Or do you just kinda want it? Because you show me two people. You show me one person who's desperate and hungry. You show me another one who'd like it or wants it. You show me one person who's willing to look bad and get uncomfortable and color outside the lines and do whatever they gotta do to get to their destination, to get to their child, to get to their dream. And you show me another one who won't, I'll take this person every day of the week. Maybe they don't come from the perfect background. Maybe they don't have all the perfect words. Maybe they don't have all the right relationships, but they got the goodies man They got the one thing you got to have to win Which is hunger and desire and some heart and I know you've heard these things before but now I want you to be self-aware Really, how hungry are you?

9:06What are you doing to feed your hunger? What are you doing to feed the fact that you feel like you're starving because the more you want something the lack of it makes you more and more hungry for example If I were really hungry and I needed some food It's one thing to want it. It's another thing. When that food's right in front of me and I'm not allowed to eat it, I become hungrier. So the closer you bring what you want to you increases its hunger level. The more repetitious it is, the more you think about it, the more you bring it into your thoughts over and over and over again, the hungrier you get.

9:37That's why repetitive thought about what you want is so critical. So evaluate that. Am I as hungry as I could be? Am I as starving as I could be? do I want it so bad I'm desperate for it? Do I want it like that person who has to get to their child or their loved one or would I just like it? Would I hope for it? Because as long as you're one of those people, see in a fight, you show me two people. This is why it's so hard to repeat as a champion in the fighting game. Because you show me someone who's up and coming, who's hungry for that title, who's never had it before, who can taste it, who knows if they win that belt, their whole life's going to change.

10:12They're going to be champion of the world. All the endorsements, all the money, all their family life, all their parents' lives are going to change. You show me somebody chasing that hungry for it against someone who's just trying to hold on to a title. And that's why most of the time the challenger beats the champ. It's hard to repeat as a champion because the hunger goes down just a little bit. The greatest athletes, the Kobe's, the Brady's, the Jordan's of sports have a way of feeding their hunger all the time and increasing it. What separates them isn't just their work ethic, isn't just their talent, although those things matter, isn't just they practice more.

10:47What separates them is they're just hungrier. They somehow find a way as they climb up the ranks and win championships to get even hungrier for more, where 99 % of the athletes lose just a little bit of their edge once they get that first championship, that first pro contract, that first big amount of money, that first world championship. They just lose their hunger a little bit. And then there's the elite. They get hungrier. It feeds the beast. For some of you, have you been hungrier in the past? Let's be honest. In the past, were you hungrier for that first promotion, hungrier for that first goal, hungrier for the first house, hungrier for the first relationship, hungrier for the first time you got fit?

11:27And have you lost a little of that hunger where you're just not quite as desperate as you used to be? And so it's feeding your desperation. And the way we do that is we feed it to ourselves over and over again because it becomes something we must have. We have to have it like we got to eat, like we got to breathe. Feed the hunger, feed the desperation, embrace it. Don't try to look so pretty because this desperate state eliminates all the things that hold you back. Your fears, your worries, what you don't know, what the obstacles are, signs, haters, lack of information, lack of blah, blah, blah.

12:01it all goes away when you're hungry. The second thing is focus. Can you get laser focused? Human beings can get incredibly great at anything they put their minds to. Total immersion in any topic, most human beings can become great if they give themselves enough time. The truth is, most people overestimate what they can do in a month or a year, and they dramatically underestimate what they can do in five years or 10 years. If you get total immersion in a business, total immersion in your body, total immersion in your faith. You totally get laser-obsessed, focused at something. It's incredible how great human beings are at adapting and becoming great at it.

12:41So, hey, guys, as you know, I've partnered up with my good friend Brennan Brouchard, who's created the greatest personal development system that has ever been designed called Growth Day. There's everything from journaling to accountability programs, live messages every Monday from myself and other influencers. There's an opportunity for you to get courses that would cost thousands of dollars completely for free. It's incredible. Go to growthday.com forward slash ed and check it out. Many, many years ago, I knew nothing about communicating on camera or starting a podcast. I'll tell you a funny story.

13:13When my podcast started, I was encouraged to do it by Tony Robbins. And when my podcast started, he said, hey, you got to order. people say, I know you're listening to the number one business podcast in the world that didn't even exist two years ago. Okay. I knew nothing about podcasting, nothing about how this worked. I did not even know what a podcast was. I want you to understand something. When I was first told to have a podcast, I did not know what one was. And so he says, you got to have one of these. I said, what are they? You know, where do you get the microphones? Where do you get the stuff you talk to before I had this stuff on camera?

13:45This is a true story. He goes, I don't know, figure it out. my team did it all for me. I'm like, okay. So I Google how to start a podcast. This is how I began what you're listening to right now. Number one in the world right now. Fastest growing show on earth. I Google how to start a podcast. And Tim Ferriss, who had a successful podcast, had done a podcast on how to start a podcast. And so I listened to his podcast. And at the end of it, there was notes. And he said, if you click on this link, it takes you to Amazon. There's a kit there with the microphones and the recording device and all the stuff you do to start a podcast.

14:21I thought, okay. So this started by me Googling how to start a podcast. Tim Ferriss at a kit. I listened to the show. I bought the kit. I got back and I said, Tony, I said, so now what do I do? He goes, I don't know. Set the mics up and just start talking about something. And I'm like, all right. So I do like a 30 minute audio. I set the mics up. I got all the equipment Tim Ferriss said you should have and I'm done and I call him back and I said, hey brother, I did the podcast. How do I get what I said out of the machine? And he goes, I don't know. Well, you got, it's on the chip. Take the chip.

15:00Now here's how stupid I am. I'm like, chips? I don't, there's no chips. He goes, yeah, there's a chip you put in the machine. I go, no one said anything about chips, man. I don't, you know are these what do you eat these like we just no dummy there's a chip like a micro something or other he didn't know either you put it in the machine and I go shit I didn't I don't think I have one of those so I look and there's no chip so I literally talked for 30 minutes into a microphone that never even recorded anything so then I go get the chip I put the chip in the machine I do the 30 minutes again and then I call like okay it's on the chip how do you get the chip into the universe where people hear what you're saying, right?

15:41Like, I didn't know this big, he goes, he goes, I don't know. I think you stick it in your computer. So I'm on the phone. I stick the chip in my computer. This is the number one show in the world now. I stick the chip in the computer. I go, okay, it's in the computer. What button do I hit so people in the world can hear it out of my computer? I'm not kidding you. He goes, I have no idea, man. I don't know how this stuff works. So finally I figure out, oh, you got to download the chip onto your computer. And then it goes to a thing called Libsyn. I knew none of this stuff. The first podcast I did never got recorded.

16:12I Googled how to do it. The chip sat in my computer for two months because I couldn't figure out how to get it out of my computer into the internet. That's how my podcast started. But I've become laser focused about podcasting. I'm like, oh, then people said, you should record it and put it on YouTube as well. So I've learned, where do you get the cameras? How do they do it? How do they post it on YouTube? What do you type? I knew none of this stuff. My first Instagram video, literally true story. I do a 30 minute video. My son's kind of the guru. I do the one minute story rather. I post it. I got three views the next day and one like, and I call up.

16:52This is what I hear. I call up Tony and I go, Hey, no one listened to my Instagram video. He goes, well, you posted it at one o 'clock, man. You need to post around breakfast time. And this is what I hear him say. I don't know anything about this stuff. True story. Swear to you. He goes, you've got to post around breakfast time and dummy, you got no hash browns in your post. And I'm like, trying to not pretend I don't know anything. So I'm going, why do you, I got to post at breakfast time and for, why does there need to be hash browns? This makes no sense to me. So now I'm mad, but I pretend to know what he's saying.

17:29And I call my son, I say, Hey, you said you knew about this stuff. You're 15 years old. You're internet savvy. Don't you know all the videos have to be posted at breakfast times and you got to have hash browns in the video. My son's like, dad, why would it matter what food is in your video? I don't know, but he's telling me it has to be breakfast time with hash browns. We went the whole day, my first post lamenting the fact that I had no hash browns in my video. Turns out he was saying hashtags, but I didn't even know what a hashtag was two years ago. And so finally we figured out the hashtags, how to post, how to do a podcast, and it leads us to where you and I are here today.

18:15That's because I've been focused and obsessed in this field now for the better part of a year and a half to two years. So not only did I figure out how to get into the internet, not only did I figure out it doesn't matter what breakfast foods are in my posts, that it was hashtags. Not only did I understand what chips were, you don't even know what kind of chips I think he was talking after the hash browns. You don't even want to know. But suffice it to say, I figured out what type of chips. A year and a half later, for my podcast now, and I like him, to do more downloads than Tim Ferriss does, and he does a great podcast, but after learning about his kit and Googling how to do it, to think that it's come this far is mind-blowing because human beings that get obsessed and immersed in any topic can become great at it, and so can you.

18:56So pick what you want and get laser focused. Begin to eliminate all the distractions. You are not hungry enough. You are not starving enough, and you are not focused enough. I say this to you as a friend. What are the things that are stealing your focus? Who are the people that are stealing your focus? And begin to eliminate these distractions. Get laser focused and obsessed on what you want. Be starving and hungry to get it. Be desperate to get it. the combination of desperation and hunger with laser focus over an extended period of time is the formula to be great at something. And you can apply this formula.

19:32Get laser focused, eliminate distractions, eliminate the things that steal your laser focused on it, your research on it, your obsession on it. Begin to do these things and you will begin to change your entire life. Yes, I want your mindset better. Yeah, I want your identity higher. No question it's important to have great associations in your life. But dad got it. You've got to get hungry and you've got to get focused. And I know these sound like basic things, but go to any area of your life you want something right now. Pick the number one thing you want to change. Body, money, business, relationship, faith.

20:06I don't care what it is. Pick it right now. One to ten, how hungry are you? How desperate are you? One to ten, the most desperate and hungry you could be. Rank yourself. Number two, how laser, crazy, obsessed, focused are you on what it is you want? One to ten. Ten being hyper, psycho, crazy, obsessed, focused, nothing's in your way. And to the extent you can increase your desperation and hunger and your obsessive focus will be to the extent that you can flourish. Because when those things convene and converge, all of a sudden, the collaborations, the people, the circumstances, the breakthroughs, the insights necessary begin to reveal themselves to you.

20:50And not only that, reveal themselves to you with momentum and speed at which you cannot believe. You can wake up a year and a half later, be number one in the world at something that you didn't even know existed before. I'm a testimony to that. And you can be as well. Your success is going to be predicated more than anything on your hunger and desperation level and your ability to get laser focus and eliminate the distractions in your life. This is what makes us great. I think of athletes that I know, I've watched them get obsessed and hungry early in their careers. And as they make a little bit of money, they start, you know, they're a rapper now.

21:26Now they're an actor. Now they're a producer. Now they're a business person and their basketball or football or baseball or boxing or UFC career begins to suffer as their focus gets diminished, as their obsession gets diminished, as their immersion gets diminished, the great ones never lose that. They never lose the hunger. They only increase it over time. I always try to lay out for you what the solutions are, and then I like to give you a plan. I want to give you a four-step plan to both increase your hunger and increase your focus at the same time. So the first step is always to evaluate where you are currently.

22:01So give yourself an evaluation. As I've asked you, One to 10, how would you rank your hunger and desire level? Are you all the way desperate? Are you the most desperate you possibly could be? Because again, I promise you, this is a healthy form of desperation. Okay, so one to 10, evaluate where you are. And then also give yourself an evaluation of where you are in your laser obsessive focused. One being completely unfocused, distracted constantly, even forgetting what our goals are. Five is we're on it from time to time. We keep some notes, we evaluate. weight. 10 is just obsessed, crazy, nothing else matters, focused.

22:35If you're not at least at a level eight or nine, you're not optimizing your effectiveness level at both of those areas. Number two, you must become more intentional to change those things. So it's just starting out, everything in life comes from intention. You must intend to increase these things. So I want you to become incredibly intentional at feeding your hunger level, bringing the goal closer to you, repeating it over and over, makes you starving for it. And the more you can increase that state, the more you stay focused. Ironically, there's a connection between hunger and desperation and focus.

23:10They're related, so be intentional about them. The story I gave you about if, God forbid, a loved one or a child of yours was in an accident, can you imagine how focused you immediately become when something becomes that important to you, that desperate to you? What happens is everything else, all the distractions of what other people think about us, any other circumstances, what we don't know, what we don't have, anything scarce to us, goes away because we're so desperate, it increases our focus. If you think about anything you've had that becomes desperate to you, if there was a burglar in your home, for example, and you were desperate, think about the millions of things you're no longer thinking about and how focused you are in on that one thing.

23:53We've all had that time when we're laying in bed at night and we think we hear a noise, right? You become so focused. You hear every little creak in the ceiling, don't you? Every little movement of the floor. You hear your sheets move. Oh my gosh, there it is again. You become hyper aware and hyper focused when you increase desperation. So become intentional is step two. Third, what is your plan? What is your strategy to increase your hunger level and to increase your focus level? So part of that plan might be I need to be around people more immediately who can hold me accountable and repeat back to me what I've told them my outcomes are.