The 3-Step Success Formula with Jesse Itzler

22:47Would I recommend myself as a boss? And if the answer is no, why? Like why? Why wouldn't I recommend myself? And I always tell people, people call up, my kids are going for their first job. What would be the one piece of advice? Make yourself irreplaceable. Make yourself irreplaceable. If you have that relationship with the customer, if you're so important, you're incredibly valuable. Wow, that's brilliant. But it's true. I ask myself a lot of questions. I ask myself a lot of questions. And that's one thing I always ask myself. Let's say I go sideways with someone for some reason. I'm just, I don't very often.

23:26But if I do, would I recommend myself, what did I do? And very often, you know, it's, I can, I can, I'm okay with it. And if it's something that I did, then I want to get in front of it and apologize or address it internally so it doesn't happen again. You mentioned something about success and you know, everybody has multiple, multiple definitions of success. If you ask a hundred people, you might get a hundred answers, but you touched on something I think is important to the listeners and my to me I have a lot of different definitions success isn't being good in one bucket it's not about like I made all this money you know and I know oh it's easy for you to say no success is not about being good in one bucket it's about being good in all the buckets yeah all the buckets it's about being a good dad it's about being you know good to your employees it's about giving back in the charity bucket It's about doing the right thing when you do it.

24:18It's about standing up for something that you see is wrong That's success when I see people that are mega wealthy. They're just fucking wealthy. Yes. No, they're just wealthy Yeah, that's not what it looks like and it's and you don't have to be wealthy if you're struggling in one area You can still be good in all the other areas You can't spiral down because success the way you look at it isn't happening well then go be successful in the other buckets and fill up your plate and then what it does too by the way like i could feel you coming at me with that because you feel so strong about it your physiology change too but what also happens is when you and you talk a lot about this but when you get wins in other areas you get life momentum oh and and people just i did a training on this the other day but like you're to me i look at you like okay look the thing he said about associating with these people and their habits i didn't have a jet card company but i joined the club where i could meet these kinds of guys.

25:11What is your schedule? What's your workout routine? How do you eat? What do you think about? How do you talk? I'm sorry to interrupt you. You get me all fired up. Everything comes around your day. We're talking about all these successes. They took years. Yes. Years. I remember walking into the president of Coca-Cola about the Zico thing. He's like, it takes eight years to build a brand in this country. Of course, there's get rich quick things and now it's a little faster, but it takes time. But the foundation of that is your daily habits. It's creating winning habits, winning routines, and a winning mindset.

25:45That's the formula. It is. There's no way around it. It is. It doesn't happen without that. One of the unique things for me, because I completely agree, one of the things that's unique about you and I is we both will be creating this content for a while, and then when we looked at each other's stuff, we're like, my God, we so believe the same things. We say it a little bit differently, but we so believe the same things. One of the unbelievable things about social media or podcasts like this is that you kind of can peek into what you had at Marquee Jets doing this. If someone follows you on Instagram or follows myself, you get access nowadays to something you and I never had.

26:21You can get access daily to some of the most successful entrepreneurs in the world or fitness people or parents or people of faith or whatever your area is through digital connection now. It's not the same as live, but it's incredible the information you can tap into now. You are my virtual mentor. No, you are. I mean, I'm in tune to what you say. It resonates deeply with me. Thank you. You're in it for the right reasons. Like, there's a lot of reasons why the things you say really have stickiness with me. But you are, to millions of people, you're a virtual mentor. And that's exactly your point.

26:54Yeah. And we didn't have that growing up. No. Our mentor was my dad and anyone in my small town. Yeah, me too. Don't you think part of your life, Jesse, that you've got some life momentum going though, right? I mean, the journey is, I think it's the most, I mean, you're a young man, but I think it's the most remarkable journey of anybody I've talked to because of the breadth of different areas. It's just bananas to me. So let's even move out of one for a minute. Let's go to another thing because I just would love the formula because you talked about the formula. So you have these wins in business, which we'll talk about more of them in a minute, But then you like go like I'm gonna go run like ultra marathons.

27:32This guy's run a hundred miles in a day There's some stat like 36 ,000 miles you've run in 25 years. Is that right? Yeah, what what like do you hear that? It's just consistency though. I know the numbers big and I'm proud of it, but it's it's because you know what it It's it's just part of my lifestyle. So again, we talked about daily habits. Yes I have a very, very unique lifestyle that's worked for me. I only eat fruit until noon. I've been doing that for 27 years unwaveringly. I'm happy to talk about that. I run every day. Because it's all about energy. Okay. And you use more energy to digest food than everything else you'll do in your life combined.

28:15You'll eat about 70 tons of food in your lifetime. And to digest all that food takes a lot of energy. So if you could streamline your digestion and use less energy for digestion, you'd have more energy to have a vibrant life, to deal with infection, disease. And I have boundless energy. I mean, knock on wood. You have boundless energy. And by the way, here's how real this is. When he showed up at my house today, he's like someone's dropping off food, right? Like he's that meticulous about what he's going to put into his body. I also enjoy on your social, by the way, the tips he gives on Instagram about the different things that are in some of the foods we eat that harm us so badly too.

28:50Think about this. I'm gonna tell you why it's so important to me. Let's say you're a billionaire. You have a billion dollars. You got the helicopters, the farm, Laguna. You got all this stuff. You own sports teams and everything. And you're on a beautiful island in Hawaii with nine Victoria Secret models feeding you grapes, Ed, and massaging your feet, and life is good. Except you got a sore throat. And every time you swallow, it kills. The house, the planes, the masseuses, the grapes, none of that matters. All you want to do is get rid of your sore throat. That's how important health is. And there's a famous quote, if you have health, you have hope.

29:30If you have hope, you have everything. So nothing means anything if you don't. So I take it very, very, very, very, very seriously. I don't play games with that. I don't think you play games. Well, actually, it's funny. I think you actually, life has sort of been this game to you that you're winning. But like, I just got to understand something, man. Like, you do things now, and I just think you kind of take them for granted. Like, it's the same for me. Like, if someone repeats back to me some accomplishment I've had or something I've done, it just, I don't even know how I feel about it. It's weird, right?

30:01I'll tell you how I feel about it. I don't care about it. I mean, we have an audience that want to know the story, and I'm happy to share it if there's value. But the way I look at my life, I'm 50. I'm about to be 51. You talk about this all the time. The average American lives to be 78. So that means I have 27 summers left if I'm average. All the past stuff, that's done, man. My life is this window. 51 to 80. That's it. And I want to do this much shit in this much amount of time. So I have to be mega efficient. I have to focus on the things that I want to do with the people I want to do them with.

30:36and I got to eliminate the other stuff. So like the past, when people talk about it, it's like, okay, but who cares? Do you care that the Dallas Mavericks won the championship a couple of years ago? I could care less. No, this is the window. Yep, this is now, everybody, we're about to go into what I think will be the best 25 or 30 minutes in the history of any podcast you've ever listened to. This is why you're here. Let's do it. Right now. And so, because this is where I think you're literally my brother in life. because we're both unusually obsessed with this. A couple things I want to point out to everybody, things Jesse has said.

31:10My best friends and the people I know that are most successful are the most self-aware. You pointed that out earlier, just aware. They're in a bigger hurry, and they have a sense of, they want to bend and manipulate time, but time matters to them. And so if you're a 20-year-old listening to this, we're going to save you so much in your life for a minute because you're going to talk to two guys now that are about 50 years old, okay? And for those of you that are in your 30s, 40s, and 50s, This is about to change your life because you and I both, I think this is what defines me in my life right now.

31:40And that is my perception of time. And actually, to some extent, my thoughts about death and not being here anymore, too. So talk a little bit about how time impacts you. You said something earlier about I've got 27 of these left. How often do you think about this and why does that matter? What's it do for you? I think about it every single day. and I look at it in a very you know people talk about relationships in terms of all these different things and friends and relationship with your kids and people but they don't really focus on their relationship with time and money but time specifically and I'm just super aware of it I'm really aware of you know I just climbed Mount Washington and I got to the summit and there were no 70 year olds up there you know I went wakeboarding there were no 70 year olds out there and the stuff that I like to do, that window is shrinking.

32:37And my parents are getting older. All these things are happening around me. You've heard me mention this before. My parents live in Florida. Anyone that has parents that are elderly, if you see them a couple of times a year and they're going to live another five years, you don't have five years with them. You have five times the two visits you see a year. You have 10 visits with them. Once you start to look at time that way, those visits become insanely valuable. Oh my gosh. So like when I'm with my mom and dad, oh my God, like the TVs are off. You know, I am where my feet are and I'm focused on it.

33:12And you know, when I'm with you, I'm with you. Like this is a great moment. I want to be here, here. And it's very difficult to be where your feet are. Oh my gosh. But that's something that I really try to do. I try to be super present. Me too. And so let's dive deeper. So see, I'm this big believer, brother. The way you just said that, 10 more visits. Yeah, like where do your parents do? My dad, my parents are older too. My dad's got cancer. And I do, the gift of his cancer, ironically, was exactly that. I don't know how many more visits I get with him. I hope I have 3 ,000 more. Right. But I probably don't.

33:46And so what happens, everybody is, man, you did that affect me right there. So everybody, scarcity creates value. And so that's why a diamond is more valuable than a piece of paper. The more scarce something is, the more valuable it becomes in life. The more you begin to allow yourself through the prism of seeing time as scarce. I don't care if you're 20 years old or 25. Listen to two dudes here. I think the reason we've both done so much young in our life is that, oddly, we've always been this way. We didn't just, we're more pronounced that way at 50, but we were both a little bit that way at 20.

34:21We were both a little bit that way at 25. I thought I could live forever, but I had this sense of wanting to do things faster, of live my life faster. And so I want you to talk a little bit about, just for you, do you have this sense like, I have this weird thing, man. Like I'll wake up some Mondays and I'll go, how many more Mondays do I get? Oh, yeah. Do you ever do that? I do with my kids. My son's 17. I'm kind of like, I only have so many more days with him. I do. So, you know, the challenge is so many of us, myself included, we live in routine. And when you're in routine, the clock goes fast.

34:53I make sure that I create a certain amount of experiences. It's something I call Kevin's rule every year. So Kevin is a police officer that I'm friends with from Suffolk County. Probably doesn't make an amazing living, but one of the happiest guys that I know. And I went to Mount Washington. I took my son and his daughter. We slept out in the snow in this blizzard, like in these minus 40 sleeping bags all huddled up, looking at the snow coming down. We're outside. I'm like, this is an amazing moment. I said, Kevin, how often do you do this? We're here with our kids. How often do you do this? He goes, well, every other month I take a trip that I wouldn't have done on a weekend that instead of watching a football game, I'll go fishing, I'll go to a museum, I'll do something.

35:36And I said, wow, like if I can't take one day every eight weeks, once every two months to create an experience, then I'm out of whack. And if I do do that for the next 30 years, I will create 150 moments that I wouldn't have had. That's the power of doing things cumulatively. Wow. I just, one of the advantages of having money is, you know, you get to treat your friends and you get to treat people. And that's the greatest gift and all that stuff. But you also meet some amazing people. True. The people you meet. And I was in a meeting talking about something with an advisor. And he said to me a really powerful question.

36:17He said, if you could leave one of two things to your kids, all this money or a wealth of experiences, what would you rather leave? And I'm like, of course I want to leave the experiences. And so that's defined this chapter of my life. You talked about build your life resume. Boy, that's brilliant. We focus on so much of our attention on the traditional resume. Yep. But we neglect these experiences. And the more you experience, the more you have to offer. Gosh. The more, right? I mean, the more empathy you have, the more you can offer to your kids, the more you can offer to your team, your employees.

36:53And so I have really made it in, and you have to work on this shit. As you get older, creating newness is hard. You got it. There's no newness unless you create it. You're in routine. Yep. You have to intentionally do it. You have to intentionally do it. So like, I'm aware of that. You're talking about time, man. Time is running out. We're insignificant. Yes. There's seven billion people, man. We're nothing. So I'm very aware of that. And I don't want to go through life being the 80 % version of me. I don't want to look back and be like 77 and be like, I always wish I, you know, we talked about going away maybe, you know, what I don't want to look back and like, I didn't do that.

37:30Yeah, me too. So I'm just in action mode. I'm almost operating like I'm manic because there's so much I want to do. And I love life so much. I don't want to miss it. I don't want to miss it because I'm, you know, I'm lazy. It's not the right time. I don't have enough experience and it has nothing to do with money. You got it That's what I want to hear Washington. It costs$18 exactly So I want everyone to hear that so this weekend I put a post that's amazing I put a post on this week and I said hey go do something new this weekend go to a new park See a new beach go to a new coffee shop like just do something new have a new drink eat a new meal right meet a new Human that's also where creativity comes from.

38:09That's where it all comes from What you just said earlier, man, I get so fired up being around extraordinary people who get it because you said something earlier that was brilliant. You're like, I have this huge life. You don't have balance. What you are is present where you are. There's no way someone with all of this stuff in our lives, we can be perfectly balanced, nor can you. But these experiences don't require you to have money. And I recognize how hard it is for people to break the norm. Yes. But normal is completely broken. Look at normal. Everybody's, the majority of this country doesn't have savings.

38:42The majority, what, the divorce rate is 50, 40, 50%. Obesity is like a third of something. I don't even know the stats, but they're overwhelming. One out of three people have cancer and all this stuff. Let me share this story with you real quick, Ed. You remember Rick Barry who played in the NBA? So Rick Barry. With the granny free throw. Yeah, Rick Barry shot 90 % from the free throw line, okay? One year in 1978 in the season, he only missed 10 foul shots. the whole season. Crazy. The league average is like 77%. I think LeBron is below 80 career. Michael Jordan maybe was 82. This guy was 90. Okay?

39:18And he shot every single one of those free throws underhand. He didn't care what anyone said. He didn't care if they laughed at him. He just kept fucking ringing up the points. Underhand. Boom, boom. I'm good. Like, didn't even hit the rim. Since he played in the league, there's been about 2 ,700 people drafted. How many of those people have tried to shoot the ball underhand? No zero because people don't want to do shit that looks funny or weird and it's broken The way you live is you rip it up and you don't give a shit and you're like like I'm so aware of my mortality I hope everybody loves this, but if they don't it's not what am I gonna worry about it?

39:57I'm gonna go continue to do what I want to do to get the most out of this precious time so good, you know

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41:01CarMax, pickup not available everywhere restrictions and fee may apply so talk about that because that's the other cool thing about being aware of mortality because you speak about this better than anyone i've ever heard in my life like a hundred years from now none of these people you embarrass yourself and talk about that a little bit because this will give you everyone right now you're so consumed with what people are going to think and just so you know they may actually think it in the moment but but long term they're not gonna remember anything you did tell them about that i love this no i mean i mean and look i have my fears too i want to be liked i don't want people you know but why i mean But yeah, I mean one of the tricks that I do is like I walk around when I'm super scared or I'm against that wall of fear that I control and it's stacked up and I'm like I'll say to myself, Jesse, nobody on this planet I'll look around is even going to be here in 100 years.

41:49No one's living to 160. So what do I care? And no one in China or Russia, they're not going to know that the speech wasn't great or this interview wasn't successful. And that helps me. Me too. Stephen Hawkins, one of the greatest minds of our time, predicted that just the way humanity is going, environment, nuclear weapons, all these factors, that in 500 years there would be no life on Earth. Then right before he died, we're talking about one of the greatest minds ever, he changed that prediction to 100 years. Let's just say for a second he's right. Let's just say there's a lot of crazy people out there, the environment, disease, Ebola, whatever.

42:30And let's just say that was the case because we don't know. If you knew that that was going to happen, you're telling me you wouldn't take a chance or take the trip or visit your parents or do whatever or go through the wall. Of course you would. And that's how I look at it. I look at it like, you know, and there's three kinds of regrets. There's the regrets that you can change. I broke up with my girlfriend in high school. I wish I had her back. I can't change that. That's not the case. I'm just saying. Right? There's there's that's one kind of regret. The other kind of regret is regrets that you can fix.

43:06I have a relationship with my dad. It went sideways. I can pick up the phone and be like, dad, I'm sorry and fix that. And now there's no more regret. And then there's regrets that you can prevent. OK. And those are the regrets like you always want to run a marathon. I'll do it next year. I'll do it next year. And you can prevent it because if it doesn't happen, you could have prevented it. so I look at those things too I'm like am I going to regret this in the future I don't want future regrets and I want to fix the regrets that I have so let me get in front of it and these are all kind of strategies that I use that help me get over it just blows my mind how much I want everyone I'm just mind blown because guys no one talks about this what we're talking about right now you can go watch 3 ,000 podcasts a million different speeches is no one talks about this because it's like a really vulnerable, almost odd thing to admit that we both think this way.

44:02But I just want to acknowledge something that you just said. Like, I think about that all the time. I'm obsessed with that. I'm so grateful for meeting you because I know I'm not crazy. No, because I think sometimes to comfort myself from fears, I'll think no one's going to be here in 100 years. And you know what? The Earth could be by an asteroid tomorrow for all I know, right? Like, there's all these random events in life that I'm holding on to something that doesn't even exist. I just think it's so important like the one thing that always gets me back to like ground zero is I get one shot at this life I get one shot at it I want to love I want to like give I want to be loved I want to you know I want to do good things you know and I have of course everybody goes off the wagon and this and that but I'm very aware of like this is it I remember I was saying to my wife this race that I want to run called Badwater and she was saying to me like it's a it's a 135 mile run in Death Valley it's super it's like the hardest foot race and she's like you know why do you want to do that it's going to mess up your hips and then when you're 70 75 you're going to have you can't do anything and I'm like I'm not playing for 75 I'm playing for right now yes you know and and are you going to do it absolutely because if I don't it's a regret that I know I'll have see I I live my whole life you haven't heard me talk about this probably but like everyone want you to fast forward to 75.

45:2275-year-old Jesse is like, and then I'm going to resent my wife. I'm going to be like, you didn't let me do the race. That's right. I do that crazy regret future thing with death. So I have this image where I go to heaven and the Lord goes, hey, well done, good and faithful servant, right? Whatever someone's religious beliefs are. But then I have this picture where he goes, and you've heard me say this, and I run this picture constantly, man. It's like, it's one of my greatest shrinkers of time. He says, hey, let me introduce you to the man you were born to be. This is the destiny version. This is the ultimate version.

45:52This is the maxed out version of you. I want you to meet him. These are the experiences, the love, the memories, the moments, the contributions, the people, all the things that you could have done. This is what you were capable of. Meet him. To me, heaven, as I meet him, we're identical twins. Hell, as I meet him and we're complete total strangers, right? And that's what that is. It's future projecting the regret, what you just said. So not to put you on the spot, but I'm just going to put you on the spot for a second. So like our existence, humans, it's like a novel. We have a beginning, a middle, and an end.

46:26We reflect on the beginning, right? So like tell stories about our childhood, like, oh yeah, you remember that? Marquee jet, we're reflecting. The middle is like where we live now. That's where all of our worry is. That's where we spend all of our time. We think we're never gonna get out of this rut. We're stuck here, you know, and that's where we are. And then the end, we often ignore. And let me just put it in perspective. I'm sure most people listening have not picked out their graveyard plot yet. Right? You probably haven't. I have not. Right. So then you're not really taking it seriously.

46:57Have you? Yes. You have. I've addressed it. I've addressed the end of my life as part of my life optimization system, which we can talk about. Yes. But that's an important piece. My wife has to know where my passcodes are. Everyone has to be in order. I want to know how I want because like it's gonna happen it could happen tomorrow You're not really dealing with it if you're ignoring it Ed Like you're saying okay you said that to me. No, you understand what I'm saying? Yes. This shit is real man You never know when it's gonna happen if you're really serious about it You have a plot you have a plan your wife knows everything everything is taken care of that's responsible And that when you do it then you really say like this shit is real Yeah, yeah.

47:40It's real and it creates urgency. Yeah, that's another level for me. So I talk about it all the time. I obsess about it. And I'm not knocking you. No, no, no, no, no, no, no, no. Listen. I'm just saying like... Do you know how much I love that you say that to me? I love when someone pushes me to the next level, nudging me like, hey brother, if you're really serious, you do this. That's what we do when we coach our best friends. Like, hey, if you're really serious about sewing, you're doing, if you're really serious about running this thing, here's what you'd be doing. So by the way... End of life is something we ignore.

48:07Yeah, the next time we talk, I will have had that done. By the way, that'll be done within a matter of probably days. Like, that's just, I'm going to take immediate action on that. Well, I'll tell you how this whole thing surfaced if you have a second. Yes. I was driving with my son in the car. And this is like one of those moments, I hope I don't get emotional, but I'm driving with him. And my son, he's in the back. I'm in the minivan. I'm looking at him in the window. And he says, Dad, can I ask you a question? And I'm like, sure. He's like, what's a curse word? I'm like, oh, a curse word is a bad word.

48:38Those are words we don't use in the house. And we keep driving. He goes, can I ask you another question, Dad? I'm like, sure. He goes, is shithead a curse word?

48:47That's awesome. And I'm like, well, is it even a curse word? I don't even know anymore. So we keep driving. I'm like, yes. And I'm like, who called you a shithead? And he goes, my friends have been saying I'm a shithead. All this stuff. So we're driving. And he goes, can I ask you another question? And I go, sure. He goes when I die is a seven-year-old kid at the time when I die What if I can't find you in heaven? and that Really hit me because you know like the image of me not being here Then my son waiting to come up and try to find me and then worrying That I'm not here and that really jump-started me thinking about how much I want to live How important what I eat is how important my relationships are how important my time is how important my kids are to me and how How real?

49:38This window that we're talking about is I have a three bucket system and it will be too much to do in this particular But let me give you to a 30 ,000 feet. I Have and anyone can do this. I have in a list a list of electives when you go to college You have mandatory courses most of you hate calculus, whatever I don't want to take that enough whatever that I want to learn how to make money, right? But then you have electives the things you want to do so I make a list and I love that Mm-hmm so I made a list of all the things I want to do in the year. I want to run a marathon I'm doing a documentary I'm writing a book family trips all the stuff that I want to do okay They go into an elective chart Then I have a list come back to it of what I call my sunshine electives sun shines.

50:24My sun shines are my daily habits. That is, and I try to introduce one new habit a month. That could be, last month it was drink 100 ounces of water. This month is introducing a meditation practice. Because at the end of the year, if you have 12 new winning habits, that's a hell of a year. Wow, totally true. That's a hell of a year. Most of us think back to like last two years, like what have you added that's new? Even myself, nothing. Yeah, if you're lucky, it's zero to one. Right. So, and when I tell people that, they're like, well, I could do three things. I'm going to read the newspaper every day.

50:54I'm going to meditate. I'm going to drink water. I'm like, start with one. And then introduce the next one. So my daily habits, I have a list of them. And that could be like, I want to play with my kids for an hour. I want to read to my kids. I want to drink more water. And every night before I go to bed, I look at my list of sunshine and say, how do I want to put sunshine in my life the next day? I know it sounds corny, but that's what I do. And I'm like, okay, hour with my kids. And I make sure everything is scheduled the night before. It's like we can't afford to wing it anymore. So every CEO, top CEOs have three assistants and they wake up and they come in the morning and their assistant hands them a schedule says 9 to 9.15 here, 9.15 to 9.30 here.

51:32We don't have three assistants. Most of us don't have three assistants, but we can't wing it. The night before you have to have the day laid out. So I sprinkle in my sunshines into the day and then underneath that, electives, my electives go on a year calendar. So I schedule them. The marathons, my year, it's already scheduled. It's done. I know the races I'm running, the trips I'm taking, it's all in there. All the stuff I want to do is written in because I'm not going to waste away the thing. I'm not going to go through a year and not do the shit that I want to do. Then my life plan, my system would be out of whack.

52:09But underneath the sunshines and the electives is this big ocean. And that's all the stuff that takes away from the things I like to do I have to get my oil changed in my car twice a year I have to go to the doctor and get my colonoscopy at 50 and go get my dentist shit and all that stuff I have weddings all that is is the ocean that stuff takes away from this stuff So if you are fortunate enough to have someone that can help you with this, which I have assistance Then you can do it, but if not then you're gonna sign it and delegate some of the stuff But if not, this big ocean, which I went 48 years of my life doing myself, what I do is I get it all on paper.

52:50So it's out of my head to free up energy. And what that does is it gives me a snapshot of basically I have 15 things. I don't want to belabor the point. But everything from pets to cars to this. And it's all an end of life. It's all laid out. And I have this amazingly efficient system. I could walk everyone through it, but I don't have the time to do it now. But I'm just saying, I take it super seriously because you can't wing it. Yep. And they can find more of the detail because I know a little about the program and I'm like, I want to - I didn't mean to get off track with it, but I think it's important to talk about - No, not at all.

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54:32trainers, this and that. But I really neglected the spiritual side. I invested nothing in that side. And I felt like to be the best version of me, I really needed that. And again, speed up the process. I could listen to a bunch of podcasts, which are amazing, but I don't learn, everyone learns differently. I learn through experiences. So part of my whole, kind of like build my life resume, collect these moments. And I was like, who are the masters? And I was like, monks. I got to go live with monks and figure this thing out. So I did. I went for 15 days. I lived with eight monks that had been on a monastery for almost 50 years and no phone, no anything.

55:07Total isolation from my parent, from my family, you know, everybody. And I had a room about, which they call a cell, about nine, ten feet by eight feet. And I lived there for 15 days. It was unbelievable. Were you a meditator prior to that? No. What? It's so crazy. I took a crash course in Transcendental Meditation. After you decided to go live with monks? Yeah, like right before I went. Again, so it's another thing. You're like, you're in the door. Now I'm going to figure this out. My brother should learn to meditate before I get there. Yes. Dude, you're crazy. I love it. I love it. I love it.

55:39So did you just hear that, you guys? He decides to live with monks. He's never meditated before. By the way, I thought all monks were like, were Buddhists. I lived with Russian Orthodox monks. They were, I mean, the whole thing was, I had no idea what I was getting myself into or doing. What was your primary takeaway from it? By the way, you should read the book, everybody. But, you know, it's so interesting. When I left, people asked me how I felt. And this is gonna surprise you in my answer. And I had, there's a lot of takeaways. I don't know why, just this one popped into my head. But when I got in the car to go back to the airport, and I lost all this weight, I'd shaved my head, the driver said, how do you feel?

56:20And I thought he was gonna say, thought I would say, relax, you know, quiet. The answer was proud. I was really proud of myself for sticking it out. And we talked earlier before we came on about small wins and momentum. I realized that it's really important to me to make myself proud to create what I call an edge. You know, like these moments that you stick, because I wanted to leave, day three, I was like, I gotta get out of here. I'm done. The clock was going, it was like, Tick-tock. Every hour was seven days. And I'm like, this is fucking bananas. You know, like, I'm in my room. I can't even concentrate.

57:04I'm going crazy. I don't know, like, I had all these thoughts that, like, my wife probably hates me. She's probably mad. My kids might come. I was going crazy. And I have this saying. This saying that really, these two words that really changed my life, and that's remember tomorrow. Remember how your decision today is gonna make you feel tomorrow. And I said to myself, if I leave, which I could do, how's that gonna make me feel tomorrow? A quitter, I didn't finish my journey, I didn't get to the end of the movie which I've been talking about, that I live by. So, those two words which popped into my head have been something that whenever I have a split second decision, I'm like, how's that decision gonna make me feel tomorrow?

57:49You know so you don't want to go for a run today. That's fine But how am I gonna feel about that later tomorrow? You want to drop out of the marathon? How's that gonna make me feel tomorrow? You don't want to go visit because all your friends are at happy hour You don't want to go make the extra calls or go visit the property or go talk to the investor because everyone else is it How's that gonna make you feel tomorrow when someone else gets the property so that? Those two words have really like they're tattooed on my brain man, and I think about it a lot Dude, I'm loving this so much. I'm getting so much from this.

58:21It's a really good tool. Yeah, it is. You project into the future a lot, even if you just do it a day. I love how you do that because you're going to be there the next day. And so asking yourself how you'd feel that day, I'm stealing that from you. That's so darn good. There's no stealing. It's so good. There's no secrets. Again, I'm here for 30 years. You think I care? I'm here for 30 years. I want everyone to get the most out of it. Well, that's why we're recording it, right? So, okay, so last question about another person, then a couple to finish. So then what's it like living with a seal? So that's another one of his books, you guys, living with a seal.

58:54And so take them through a little bit just really quickly. Everybody knows, well, not everybody knows. That's not true. Many of you probably know who David Goggins is, and David's a stud. But one of the reasons you know who David Goggins is is because you learned a lot from him, and he learned a lot from you. But you ended up, you knew David Goggins before the rest of the world knew David Goggins. and talk about how he ended up living with you literally and then what was a couple takeaways from being in his presence? Because that's a lot different than living with a monk. Yeah, I think we hear this whole thing about being around like-minded people, but you learn from being around people that aren't like you and that are mastered.

59:31He's mastered a lot of things, the mind and all this stuff. I saw him at a race I was running. I saw a drive that I'd never seen. He had broken most of the bones in his feet because he weighed so much running this ultra marathon. yet continued to run to get to his goal. And I was like, if I could teach that drive to my kids. So I was like, anything in my life, if I find someone interesting or different or unusual or the best, I want to get him into my life. So I just really reached out to him. We've created this kind of friendship. And I said, you know what? I'm not getting the secret sauce over lunch meetings and stuff.

1:00:06Would you come live with me? And he came and he lived with our family for 30 days. and you know before yeah I mean I guess a lot I mean people in the ultra world knew about him but yeah what did you learn? he's just a fascinating guy I mean I learned that I'm capable of a lot more than I thought I could I have an extra gear I'm a wimp you know I had so much respect for him for what he's done for our country and again like he shadowed me we went everywhere together for a month so I picked up so much but I think the biggest lesson being around Goggins was just that I I was capable of more even though I thought I was operating at a really high level I still had more in me and I think that's what the people around you the best people around you do is they stretch your capacity they see something in you that you don't see and there's a see the lesson for me from it is and for everybody because you said it earlier about podcast versus experience it's like you built this muscle now where you're like, look, proximity is influence.

1:01:12Proximity is, right? So it's great. By the way, it's wonderful you access social media. It's wonderful you get podcasts because that's proximity to a guy like you they would never otherwise get 25 years ago. But then there's another layer of proximity, which is maybe you attend a live meeting with somebody. There's another one where they become a mentor. There's another one when they become your friend. And then there's another one when they live with you, literally. So what you do is you pull, and everybody listening to this, you pull the influence closer to you. Its impact on you is greater, right?

1:01:39And I think that's the lesson for me. That's why I want to pull you closer to me. It's like I want you closer to me because the influence. This is more influential for me than what we did on the phone, than our first meeting. And the next time we're together will be greater because of the proximity. So that's the lesson for me. Guys, think about everything we've covered today. Breakdancing, rapping, coconut water, owner of the Atlanta Hawks, married to the lady, Sarah Blakely, who founded Spanx, right? Like sells marquee jets, runs ultra marathons, climbs these peaks in his life, Lives with monks.

1:02:09Has a seal move into his house. It's just a banana story. One of the greatest speakers on earth. It's a crazy story. All that in there, I got a question for you. No one's asked you. What are you afraid of? Oh, just everything's around my kids, pretty much. That's my biggest fear. You mean something with your children? Yeah. What's interesting is when you have kids, at least for me, the energy around worry is very draining. So even though we're here, My kids are in Atlanta. I'm thinking about them. What are they, you know, today? Anything happen? It's just the way I'm wired. So I think that's a fear.

1:02:45And then the other fear is just like not living up to my potential. It's just super scary to me. I don't want to be 70 and look back and be like, I didn't do this. I didn't do this because I was scared because of the wall or whatever the reason that freaks me out. Does it? Yeah. Yes. What would you, there's no redos. There is no redo's man. You got one. I heard you say your kids are four then they at some point they stopped growing right four to five There's big change and like he like the clock now for us as a percentage of time that we have left on earth Versus when we're born it takes so much faster.

1:03:19So true. So it's it just created more urgency. It's so true It's so weird how I am I gotta tell you it's like I'll watch it My own time is interesting. I'm so bizarre like I'll watch a college football game still here's how weird I am I'll watch the game. I'll see these kids playing out there. In my mind, this is so, my wife thinks I'm nuts. I'm like six, seven years older than these guys still. There's a part of me that's still delusional. Do you do that? Like, I know they're younger than me. Well, you're reverse aging, so. No, I'm not. But like, I'm like, I'm only like six, seven years older.

1:03:47Then I go speak to the team and I see their faces and I'm talking, I'm like, my God, that was, I was that age that long ago. It just went by in a flicker. And that's what happens, everybody. It's just a flicker of time. You have to max this time out. So I knew today was going to be crazy, but I want to do one last thing because I just think you're incredible. Thank you. And the way you articulate things, man, like it's so clear and so easy to understand. But I think there's a lot of people here who would pay a lot of money to switch seats with me, even if it were for two minutes. And if they didn't have any money, they'd give anything to get a couple minutes with you.

1:04:24And so I'm curious if someone could have that seat. They switched with me and they said, hey, listen, I'm not where I want to be in my life right now, whether that's spiritually, relationships, financially, business. I'm just I'm not where I need to be. And I've heard you. Time's running out on me. I've heard you. I've only got so many Mondays left, so many Decembers left, so many summers left. I got it. And it's got me really worked up. It's got me wanting to really change my life. Well, then we won because most of it is that's the start of the whole process is like I think the. This could be a good way to wrap this up.

1:05:00You have to want it right like people ask me like what's the silver bullet? You can go through all these strategies and techniques at the end of the day. I think people want what we all want the same thing We want to feel good right like that's the one thing we all have in common. We want to feel good all this stuff money work Accolade it's just all about what you eat. It's all about how you feel we all want to feel good No one here doesn't want to feel good But going back to your question, I think you really nailed it. I remember, and this, if I can just share a one minute story, and I don't, I was with my sister and one of her friends at a dinner table and they asked like, what it is, like what's the silver bullet?

1:05:36And I said, well, I don't know, I'm not really that talented, you know, I'm never the smartest in the room, that's for sure. But I always really wanted it, I really wanted it. And they're like, the guy's like, oh, well I really wanted the raise. I really wanted to make a million dollars last year. I really wanted the promotion and I didn't get it. And I'm like, well, you don't understand it. And they were like laughing and mimicking me. A year later, we're at the dinner table with my sister. She just put out a coffee table book where she had to go get these quotes and pictures from celebrity around success or whatever and get all these amazing quotes from people that she didn't know.

1:06:09And I'm like, Jill, she's showing me the book. How did you do it? She's like, I don't know, I had no experience. I had no idea what I was doing. I made all these mistakes. I would call the publicist, they'd hang up. I'd call them back and then finally I got a couple. I had small wins and momentum and then from that I got more and I use that as my story people buy into stories And I would get more and more and then I figured out then I had time to publish it And I called all the publishers and this is and then and then all of a sudden then I got it all together And then I got a peer-up and I put it out and go I don't know through all I just really wanted it and I'm like you see That's what I'm talking about that those clowns didn't understand You wanted it when they said no you kept going because you wanted it if you really want to change You will change if my wife said to me, let's go get better.

1:06:54Let's go see a therapist Okay, and I didn't really want to go. I'm going because of her It's not gonna work if I want to go to the therapies because genuinely I want our relationship is why the hell would I want to live in chaos? To get better. It's gonna get better So my advice would be like if you really want it you will figure it out But if you're just telling yourself you want it because like you think you do yeah it's not gonna happen. A hundred percent. And it all comes back to the very beginning. Jesse, it's getting your foot in the door and then figuring it out. If you want it, you will get your freaking foot in the door and then you will figure it out.

1:07:29I completely... And it might take time. Yeah. I never knew Marquis was gonna jet, jet was gonna happen when I was a kiddie pool attendant or when I was break dancing or I got trapped from the rap label. But I knew I wanted what I wanted. Yeah. You know, the script, plot change, whoop, got dropped from the label, whoop, Got kicked out of here. Plot changed. Got kicked out of the jet company. But this didn't change. I love that. This doesn't change. The plot changes. This has been an unflippin' believable conversation. By the way, one other business we're both involved with. We should at least point this out.

1:08:02So Jesse and I are both involved with Outstanding Foods. We're both investors in that company. Rob Dyrdek, Cesar Milan, a bunch of other people. You guys should go to Outstanding Foods and check out Pig Out Chips and order some of these. They're yummy and they're healthy for you too. So we're both involved in that business and we would be crazy not to take this time to promote it. I love it. There you go. We're business together. We are. We're business partners. We didn't even know it initially, but we are now. So everybody check that out. Listen, today was unreal. Everybody follows you where?

1:08:26At Jesse Itzler on Instagram. At Jesse Itzler on Instagram. It's some of the best content you've ever seen in your life, and he's doing more and more and more of it, too. And it's somebody who, like you guys, you can tell today. You've watched me do a lot of interviews. You know what I know when I'm in love with someone and what they produce. And that's Jesse. And I just really want to thank you. Thank you so much for today, man. Thank you. Appreciate it, man. Thanks for having me. I loved it. Brother thank heavy note-taking I know you're all super inspired God bless you and max out This is the end