503: The Billion Views YouTuber You’ve Never Heard Of | Justin Flom

30:00But as the algorithm has gotten better at pinpointing exactly what the viewer wants to watch, and our news feeds now are so specific to us. Sometimes it's shocking when you swipe up and you're like, man, this person is speaking right to me. The algorithms know you. So what you want to do if you're a founder or if you have your own brand, you don't actually want to cast such a wide net that you hit everyone because then the watch time will be killed by people. As soon as you start talking about the membership program, they go, well, this isn't for me. So in that case, you wouldn't want a chainsaw coming through the wall as your opening shot, because that's going to cast such a wide net.

30:43You're going to be engaging 100 million people, 90 % of which will leave as soon as you start talking about the core product, which is only interesting to the customer that you want. So what you have to do then, and you do a really good job at this, I've seen, is you want to find that headline, that sentence, that need that hooks only the customer. So you can look at my content as a good example of how to cast a wide net to make people watch and absolutely use that formula of capture attention. Do not pay off until the end. And then as soon as you've paid off, get the hell out of here. End that video right away.

31:25So the watch time percentage is the highest. A good example for watch time percentage, just so this will illustrate how the algorithm works. My number one most viewed YouTube short is at 1.2 billion views. So it's a billion viewed short and the watch percent on it is 130%. And what does that mean. It's a 17-second video, but at 130%, that means most people watched it twice. And for that reason, it still goes. It gets 100 million views every couple months. It's still making money. So here's what the video was, just so I can give full context. We've seen in fashion shows out in New York, these amazing dresses where the model will be walking down the runway and then she'll pull something and all of a sudden the dress will suddenly change colors.

32:23It's like a cool magic trick. Well, it is. It's a magic trick that's been around for a hundred years in magic. But when it got to the fashion world, they're like, well, we're not going to hide what we're doing. We're going to show it because it looks so cool. I loved that. And I've had a lot of experience now revealing magic secrets because I see it as a very cool, engaging way to bring viewers into what I love, which is magic tricks. So I had my wife, she was wearing this special dress that actually folds into three different dresses. And in just 17 seconds, we see the dress transform three times and people watch that more than once.

33:04Boom, a billion views. So if you can create that piece of content that people not just have to watch, but watch more than once, then you end up with, whether you like it or not, it's getting crazy views. Hey guys, I hope you're enjoying this episode and learning a ton. As you know, in this series, we interview some of the greatest founders of our generation to find out how they did it. However, if you're thinking of starting your own business and you want to hear from some incredible stories from everyday people like you or I, who are actually in the trenches, only been building their business for maybe one year or two years, like they're building right now and they're really in the early stages, but they're getting success, you should come and check out our new podcast, From Zero to Founder, hosted by our community manager, Molly Flynn.

33:54These are in the trenches stories from our very own successful students that have gone through some of our programs. People just like you who are deep within the process of building their very own successful business. these are the founders of tomorrow you can find the from zero to founder podcast on all platforms and remember it's founder without the e all right now let's jump in the show your main form of monetization how you get paid really is a combination of sponsored posts and adsense equivalent right so you're you're you're you're an adsense guy yes every so 99 of my money has come from in-stream ads on Facebook or AdSense on YouTube or the Creator Fund on TikTok.

34:42All of it is ad-based. And then now it's a growing percent, but we're starting to work on brand deals. And that's where I have to figure out how to do the same thing I've done for myself with watch time, but for a product. And it's a challenge. So this Madam Web, this is a new Marvel movie coming out, and her superpower is to have visions of the future. And they said, we have no idea how to communicate this thing. What do you think? And I said, well, it's kind of would be cool if we could make her into a fortune teller, like that old school, like Zoltar thing. And if I were to go into a movie theater and paint this thing, and then you'd push a button and the movie poster would suddenly look like a fortune teller and spit out your fortune and would say, I see that you're hungry and I see popcorn in your future or something like that.

35:35The studio really liked it. So we're at midnight tonight when the movie theater shuts down, we're going to go paint a giant fortune teller booth on a poster in a movie theater. But what that was is going back and forth to try and figure out what is the most engaging way to hook people to hear about a thing. But brand deals, I think, is going to be the future because, so here's a secret deck, I'll tell you a secret. TikTok did a test a couple months ago. They didn't tell any of the creators about this, but what the test was, was we're going to take our top creators and we are not going to put them on the For You page for a month.

36:20We're going to take all the people who are costing us the most money. We're paying these people the most money, the Lele Ponds, the King Batches, the people like that, Logan Paul. We're not going to put them on the For You page and we're not going to tell them about it. Let's see what happens to our profits. And TikTok saw no change. What I mean is, is whether the people that they're paying high amounts of money were on the For You page or whether it was some mom in Idaho who's just shooting something and putting it up on TikTok for fun, it made no difference to their bottom line. Well, that's bad news for a creator because what TikTok saw and other social media platforms have learned from this is, you know, there's a lot of people out there willing to do this for free.

37:09And it doesn't change whether the, it didn't change the viewers' habits on TikTok to not see all of those top creators on the newsfeed. so we've been flooded with a whole bunch of competition on every social media platform with everyone can do it and it's really fun to do it and the platforms have made it so easy to do it for no money so guys like you or me who have this as our job and we need to be paid for it are now competing with a mom in Idaho who's just filming her son opening a birthday gift for fun. And so to deal with that, I need to be able to diversify the way that money streams are coming in and not rely only on the platforms to pay me.

38:00And instead, and this is the nice thing, because I know how to get eyeballs, I can always get eyeballs. I just need to be able to pay for that in a different way. So brand deals may be the future for all of this. Yeah. Or doing commercials as a service so not using your actual reach um or platform from a brand sponsorship standpoint but actually as a service because like my mind literally goes how can i get justin to create the craziest ad that we can run paid advertising to like that's where my mind immediately right like i know you'd come up with something cool i know you'd grab their attention i know you would i'm you didn't fully convince me if i'm being honest how you would sell the click Yes, 100%.

38:45And that's because, like, so I'm an entertainer, mostly. And you're 100 % right. That's the challenge as I'm talking about any brand deal. So here's a big failure of mine. I did a vitamin company commercial. And we wrote this cool commercial with me as a magician. And what's the secret to my magic? And it was this vitamin thing. Now, first of all, Vitamin Company was awesome, and what they had was a very good product. Also, at the same time, I was doing all of these magic tricks on the internet that looked like fake science. So we would frame a magic trick as a science experiment, and it would do a thing, but it was not science.

39:33It was just silly magic tricks. And those two things at the same time were terrible because you couldn't differentiate if the vitamin company was real or if it was bullshit, a magic trick or whatever else. And to be able to, yes, it is a huge challenge to figure out how to get that actual click. So my expertise is casting a wide net for the most people. what I need to get better at and what we have a team of people looking at is, all right, now how do you speak just to a core group of people? Because the platforms are great at finding the people who want to see that thing. And how do you, look, clearly you're working out.

40:21How do you think you're going to do that? Like to drive that CTA? How do you think the best way is to do it? The platforms right now are focused on a niche. What was really fun in 2020 and 2021 specifically on Facebook, was you could do a car mechanic video from your page one day, and the next day you could do a painting video, and the next day you could do a cooking video, and the next day a parenting hack. And the platform didn't care. If the content was good, it would go. But now they've started to reward return viewers, which means that they're going to show it to a group of people, and they want that group of people to come back again and again.

41:04So they're going to show them the next piece of content first before they show it to anyone else. And that means that if they watched a car mechanic video, the people who completed the video were car mechanic guys watching that video. When you do the next day and it's a casserole dish cooking thing, they're out and it kills your content. So it's become more important now. this is specific to Facebook, but I do see it on TikTok as well, less on YouTube, that they're sending it to return viewers. So it becomes more important to have a niche. Or if you want to be able to be spread out and do lots of different things, then you better have a page for cooking and you better have another page for this or a page for that.

41:47Because the platforms value return viewers right now. That could change at any time. Lots of algo shifts constantly, but that seems to be a thing which is good for brands because it will happen automatically. You don't have to put a lot of effort in just by metric of sticking with your message and you'll build that core group of followers. Are you hesitating to take the next step in your e-commerce journey? Founder Plus has you covered. With proven frameworks tailored to your business needs for fast results, a supportive community of over 30 ,000 like-minded entrepreneurs, and weekly live mentorship sessions, Founder Plus is your key to success.

42:30Try Founder Plus today for just$1 for seven days and start building your dream business with confidence. You can visit founder.com forward slash start dollar trial or click the link in the description to claim your trial. So you've been pretty transparent, Justin, around the mechanics of your business. Can you talk us through what do you feel comfortable sharing around numbers around like you as a creator, how much you've made? I know you've done some YouTube videos around how much one video made. Can you talk us through like annual income from, yeah. So we're in the multi-millions, which is really exciting.

43:03It's really crazy. Our big year, I think Facebook in the last couple of years is at a gross total of like$9 million or something like that. Facebook is where there's giant money because the watch time can be so much longer because they're long form videos in a swipe feed. So, again, the key is YouTube is not a swipe feed. That is a homepage where you're clicking a video that you want to see. YouTube Shorts, that's a swipe feed, all based off of watch time and catching people's attention. Facebook is different. That's a swipe feed of long form videos, meaning you can get that YouTube money based off of how long someone's watching long form.

43:48But in a swipe feed algorithm where you don't need to build an audience, you can capture their attention and go viral, even if you have only 10 ,000 followers on your page. So Facebook gave us the most money. YouTube, I have the most views, but it's a little bit depressing. I think I'm at like$400 ,000 over the last year on YouTube, and that's with a billion views a month. So to put that in perspective, one billion views on Facebook back when it was really good a couple years ago, a billion views on Facebook is a million dollars if it's a high CPM and it's based in the U.S. as far as a viewer.

44:29But now a billion views on YouTube is 30 grand. so big difference huge difference now now every remember when i'm saying youtube i'm saying youtube shorts uh because i have i haven't cracked the long form game because that's a totally different thing i i'm doing little short commercials all 60 second things on youtube uh and i'm very successful at it uh my youtube shorts page is constantly in the top 10 of tube filter, but the money that's over there isn't even close to what can be made via long form. And I haven't cracked long form on YouTube, only on Facebook. And what about TikTok? So TikTok is like, so I treat TikTok like a rights manager.

45:17What I mean is my videos are going to be stolen and put on TikTok anyway. So I, so I got to put them up there first because someone else is going to steal them and put them up there. I don't want to because the money's not great. But luckily, there's not a lot of cross pollination between these platforms, meaning the people who are watching me on TikTok, they're not watching me on YouTube. The people who are watching me on Facebook are not watching on TikTok. The TikTok money is trash. That's fine. it's there's eyeballs there and I want to build that uh that audience because the money went up a little bit with the new beta program uh where videos are over one minute but there's a lot of problems there too because now they won't push a video if it's shorter than a minute that limits the freedom of what you can post and their their algorithm you can get flagged and you don't know it.

46:13You don't know if you did something wrong. I've lost my TikTok more than once. I've been always lucky enough to get it back, but it's always been based off of a mistake. One time I lost my TikTok because my birthday was wrong and they thought I was a minor. And I'm going, well, just look at it. Just look at my page. I don't know what you're talking about. And another time I was showing an antique toy and TikTok suspended my account because I had an antique toy where you'd push a button and a little tiny figurine would come up and hand you a cigarette. So it was an antique thing. I shouldn't call it a toy because it was handing out cigarettes, but who knows what was happening back in the thirties whenever this thing was built.

46:54I thought it was a cool thing to show on TikTok and they immediately took away my account just for having even a cigarette in frame. It was wild. Yeah, crazy. So, all right. So we've really broken down the business, the business model so as a creator super successful you're basically the the master of short form or one of like a serious master of short form um so then i guess the the next question i have to ask is like volume of content like how much content are you putting out how does that look because you're spending so much time if you could even give us a ratio of like how much time do you spend thinking i know that's something that mr beast talks about versus actually creating and you you know it It sounds like you have a team now, you said of nine people.

47:41So you're kind of, you know, reinvesting that 9 million, you know, 10, 15, however much you've made in the past few years back into a team. So you can put out more content because it is a business now. Tell me, how do you structure it? What, like, how should people, because for founders watching this, they don't have that much time to just focus because that's not the business, but they do need to spend time on creating content. and of that they need to be spending time thinking about what that content is and then actually creating it. We look at our social media content in terms of buckets. So painting is a bucket and then prank is a bucket.

48:19Trap door has become a bucket. And what we mean is if we can crack a concept and know how to film it so that, all right, this is something that's really working, then we can milk it and do it until it doesn't work anymore. So trapdoor, uh, is something that, all right, we created it as a$5 ,000 build. Uh, we have it now and we can continue. So just before this interview, and it's why I'm wearing a suit, I, I filmed a bit where I fall through the trap door and land in my office, uh, at my desk. Like I've got a Batman little cave thing that drops me right into my office. Cool bet. And so what we did is first we go, what's an interesting thing that we could do a lot of?

49:04So we don't just want to create a one-off concept because the investment is really difficult there. It's one of the things that keeps me out of YouTube long form. I see Mr. Beast drops so much money in a long form video and you only get one shot at that. For me, I go, man, okay, I'm going to invest$5 ,000 into one crazy build. And then I want to be able to film it 20 different ways and post all of them. And that gives me more chance to make my money back, more chance to make my time investment back. And then when you crack one, maybe it'll go on for a couple of years. So this stencil painting that I've been doing, I cracked that back in 2021.

49:46I didn't expect it to be a thing. I created a concept on the way I would film these paintings and it worked and it actually worked really well, but I didn't even pay attention to it. I forgot about it and I was going on my way with pranks and cooking videos, whatever else. And then I finally thought, Hey, that Muhammad Ali painting did 50 million views. Let me try it again with Michael Jordan. That one did 100 million views. What is going on here? And so I should have been better to pay attention to what was happening because I would have gotten on it even sooner. But now we know that we've got that bucket where we can pretty easily tackle any subject and go off.

50:30So your question, how much time do you spend writing the content versus creating the content. For me, it's about 50-50. In fact, as we're filming, we're usually trying to create the next idea. So we have a lot of juggling going on. So right now we're working on a laser maze to go upstairs. We want the chandelier to fall behind me. The new rule in my house is no normal doors. So we're putting in a Monsters, Inc. door upstairs, a Wizard of Oz door, the Bill and Ted, um, uh, Bill and Ted, excellent adventure. Uh, phone booth is going to be a secret door upstairs. So we've, so we found secret doors works kind of like a bucket and we go, great.

51:17What's all the doors that we can do and let's do all of them. And we try to keep the cost below $5 ,000, uh, for the video, because I do see, okay, I think I can make five grand back. Even, And even if I struggle, I can get it back. If it goes really well, then we can make six figures on the video. And so we come up with that concept, milk it as many different ways as possible, and then figure out every different way to do it. Does that kind of make sense? It does. So at this point in time now, how many videos do you think you put out a month versus early days when it was just you? So I've stayed pretty consistent at a video a day.

52:02Now, Facebook and if Facebook and Meta are listening, I don't mean to offend you, but they are a mess right now. I am just so demoralized over on Facebook because the UI is terrible. Their help is terrible. Uh, so I even forget to post my stuff over on Facebook, but when I was making the most money over there, it was just a daily post, making sure I'm getting some new piece of content up every day. Uh, on YouTube shorts, I am seeing very good reach by just every day, putting up a YouTube short. Uh, in my biggest months I was doing multiple a day. and so I don't see any reach hurt from doing multiples, but consistently a video a day.

52:52The reason the team has grown and the reason the time investment has grown is because the investment requirement is higher for videos now. What I mean is in 2020, I was able to get 100 million views off of a banana dipped in floss and or dipped in mouthwash doing a magic trick. and that's zero investment for me. I filmed it in one take, boom, 100 million views, also like$100 ,000. That's totally wild. But now I can knock a hole in my wall, I can put in a tunnel of doors, and I can do this really crazy cool build, and that might only get, on Facebook long form, 5 million views. What's worse is the CPM has gone so far down on Facebook currently that that made me 500 bucks.

53:47That's absolutely terrible. So the investment for videos has gotten higher and the payout has gotten lower. So now the goal is, okay, we've got to get the most eyeballs on this possible. And then we got to leverage those eyeballs for something else. Now we're developing some products for the consumer, uh, based off of the paint stuff that I've been doing. So partnering with some cool people, uh, you know, big department stores for that, uh, that will be a way to leverage eyeballs. We're working on an iPhone game, uh, a little video game thing. That's another way to leverage eyeballs, just ways to take what they've already seen and like in the content and then move them towards ways that they could do it so it's the old model of magicians back in the day when they would do their magic on television and they go hey by the way you can do it too buy this little magic kit so it's the modern day equivalent of that but not just magic any of the stuff that we're doing i'd love to give people a kit to be able to make their own trap door that's cool that's really clever um so okay well look we have to work towards wrapping up this has been a fascinating conversation justin i speak to a lot of different founders but this was really interesting to hear how somebody's gone from mainstream tv and live performances as a magician to now really dominating the online world and short form and uh yeah i've learned a ton myself so we're gonna move to the hot seat round gonna love it yes okay what's your favorite type of audience reaction oh great question um favorite type of audience reaction is silence uh when i would do magic uh at parties in hollywood uh you never knew who was going to show up i and this is a good story for preparation okay I heard that the guy who was throwing this party, who was a big guy in Bollywood, I heard that he was friends with Fiddy Cent, Kim Kardashian, and Jennifer Aniston.

55:56So I did secret preparation for this magic trick for those three celebrities. And Fiddy Cent walked into the party. It was absolutely crazy. It was like this Bollywood-themed party. Everyone there was from India except me. I was the only American-looking guy there. And then Fiddy Cent walks in with his crew. here was the trick that I had prepped. If I could get one of his dollar bills, then I can act and he were to give it to me. Well, basically he comes in, I break into his crew and I take my own money. I flash it in front of him and I've got a bunch of$1 bills. I slap them on my hand and they turn into a stack of$100.

56:37It's a cool trick. And he took the bait perfectly. He grabs my wrist and he goes, yo, do that with my money. And that is, and I'm like, perfect. Get out one of your, uh,$1 bills or whatever. Show me what cash you got. Now, I don't know where Fiddy was coming from. Okay. But he brought out a wad of singles. Like I'd never seen before. It was crazy. Uh, but you know, that's Hollywood. So he gives me one of his singles and I say, take a look at the treasurer's signature. So on American bills, there's a little signature part next to the date. And it's whoever the elected treasurer is at that point.

57:15And he looks at it and I say, watch this. And I pass my hand over it and it changes into his signature. Doesn't just say Fitty sent, it says Curtis Jackson, his real name. Now his crew blew up. They're running around and all this. But what I loved was Fitty's reaction, which was just stunned silence. And after like 30 seconds of just staring at his money with his name and he's rubbing it, it's got ink and it's, it's, it's there on his bill. He just looks up at me. He's, who are you? Like from his context, he didn't tell anyone he was going to be at the party. Nobody told me that he was going to be there, but what it was, was very secret preparation.

58:01I'm pretty good at counterfeiting dollar bills. Don't tell the U S government. I do it only for magic tricks, not for evil. And if you can get a dollar bill, it's actually fabric. It's not paper. And there's ways to modify it secretly. And I ended up with, I at home get 50 cents signature on one of my dollar bills. Then all I have to do is switch out his money for my money. And that's a hard thing to do because 50 cent, he's probably wearing a bulletproof vest and he's got a crew around him. So you can either load his pocket or you can get him to give you money and then you can misdirect and switch it then.

58:41That's not the best method because that puts a lot of pressure on that moment. And then what happens is when they remember back, they go, I don't know, you distracted me while you were holding my money. So it's a lot better if I can get him to touch the money and hold the money and I never have to touch it. But if I do all of that secret preparation, and again, I was prepped with Jen Aniston and Kim Kardashian as well. They did not show up. Fiddy got the trick. That's my favorite reaction to magic. That's cool. That's a great one. Great share. What's been the hardest business lesson to learn? I lost half a million dollars trying to do a magic show in Missouri here in the United States.

59:22There's a little showbiz town in Missouri, which is right in the middle of the country. and there's 150 shows in this town. Too many shows. There's like 80 theaters and we're talking full-fledged box office, theater seats, curtain, fly rig, all of that. So it's this little like Broadway but in the middle of the country and it's very redneck and I mean that in an endearing way and it's a very sweet little town and the middle of the country loves to drive there and see these shows. So I started my show there. I tried running it for five years. But with that competition, it was so high, I wasn't able to focus on my strength.

1:00:04Suddenly, I had to do payroll and concessions, and I was stocking a gift shop. And I was stocking a gift shop with, like, scented candles and stuff because that's what people were buying. So I didn't get to do anything I was good at, which was doing an entertaining show. All of my time was going towards all of these other things to keep a business running. and we just slowly sunk into a hole of losing money until finally it was about$500 ,000 in and we went, okay, we got to call this thing. I can't do this anymore. The benefit of it was it cured me of ever wanting my own show in Las Vegas. So now I live in Las Vegas with zero desire to ever go to the strip and perform because I understand what that ticket selling game is.

1:00:52And I don't want to take that sort of risk. It's a really hard risk to take. The other thing it taught me is focus on your strength. If you are the one, if it's not your strength to work on payroll, hire it out. Holy buckets, you got to hire it out. And if there's not enough margin to do it, then you're not in a good business model. So you got to be able to do the one thing that you're better at than anybody else, and then hire people who are better than you for every other job. Yeah, I agree. A couple last questions. One, yeah, if you could have dinner with any entrepreneur, dead or alive, who would it be and why?

1:01:31Elon Musk. I think that just would be fascinating. You know, there's also, this one will be controversial. Rush Limbaugh, he's the conservative provocateur. He was such an amazing broadcaster that it would be so interesting to see how he would look at social media today. Now, he did radio, but what he was so good at is he would win watch time if he was on social media. Because the way he did his radio show is he would immediately open up and he would say, all right, we've got an audio clip of this crazy thing that everybody wants to hear. You know, whatever it was. He would say whatever the provocative thing was.

1:02:21And he would tease it at the start of the hour. And then he would talk about it. And then he would say, all right, cue up the audio clip. Here we go. We're going to play it right now. But first, let me take a caller to see if they have a question about it or to talk about it. Oh, I just looked at the time. We got to take a commercial. But first thing, when we get back, we're going to talk about this clip. And he did it in a way that wasn't cringey. It was so engaging that even people on the left would listen in and be thoroughly engaged on it. And, of course, people on the right loved him. But it would be an interesting conversation just because of how he was as a broadcaster.

1:03:02And we live in the attention economy today. So I want to know what an old radio guy would do if they were to look at just the social media world and capturing that attention and making people tune in for longer. That's a great one. What are you excited for next? What am I excited for next? Next, I'm excited to see the payment structure change for Facebook. They're going to try out this new payment thing where instead of paying out on where people are watching from and the type of viewer that's watching the video, they're going to pay out for views. So it'll either be way less money or it will be an interesting growth because they're putting focus on volume.

1:03:48So I'm most excited for what Facebook does, and I'm excited to see who wins the short war. So we're kind of in a short war right now in terms of YouTube shorts, TikTok, even Snapchat's in on there, and Facebook reels. And where, so we seem to have realized, okay, the viewer wants to spend a substantial amount of their time swiping short content. And that's just where the viewer is at today. uh who's going what platform is going to pay the most for the creator and what platform is going to have the most eyeballs and i i don't think we're close to the end of it right now uh i hope youtube gets it i like i like what they're doing uh but i don't think we know where it's going to go also instagram's in there but i don't know who's making money on instagram uh i've been promised monetization on instagram for four years haven't seen it uh so instagram's great but uh if there's no money over there, then we got to figure out which platform wins.

1:04:51Yeah. And then also I had to ask you, do you create the same content for different platforms and then just replicate it across? Does that work in formats or you find that you've got to do something different for each platform? Because I'm concentrated on the swipe for watch time, I can create the same piece of content, I can utilize it on Facebook, TikTok, and YouTube Shorts. Those are my three main ones. What I do is I'll film something, I'll drop it into editing, and I will edit as long as I can. I will get as long as I can out of that video, maybe four minutes. That goes to Facebook. Then I take that piece of content and I cut the fat.

1:05:34I say, all right, let's take out everything that's unnecessary and make it the most enjoyable watching experience possible. Now this works out for TikTok. So it starts as four minutes for Facebook, which is good. Facebook's audience is a little bit older. They like that slower pacing. They can take that amount of time in a video. Good. That's what the algorithm likes over there. TikTok, they're a little more impatient. So they can take a two-minute video quite easily. I had the number two most viewed TikTok of last year. I painted Iron Man on my ceiling. That was like a two-minute, 30 second video.

1:06:12So that's quite good. Uh, and that, so for my video down to two minutes or so for Tik TOK. And then I take that and I absolutely butcher it as much as possible down to 60 seconds. And that's a big challenge, but that goes to YouTube shorts. And by the time I've spent that much time with a piece of content, uh, I've watched it a thousand times. I can start to really shave off seconds all the way down until now I've got a 60 second piece of content, which is my favorite to watch. And now that goes to YouTube. And then really the job that I've just hired a person for this week is to say, okay, now go through the catalog again and do that process again, different from me.

1:07:00We've got 1000 videos long form, and there are a lot of different ways that 60 seconds can be cut out of those, just start trying them out and we'll see what happens there. Because I don't see a consequence to putting up multiple edits of something on YouTube or on TikTok. So it gives you more chances to try. And really, the most engaging part of a piece of content might not be at the beginning that you thought. It might be somewhere in the middle. Congratulations on all of your success and really excited to see how far you can take this. And yeah, thank you so much for your time. It would be great to connect further next time I'm in Vegas or if you ever find yourself in Melbourne, Australia.

1:07:44I love Melbourne, Australia. Australia, the people were so, so nice. Absolutely hope to get out there. And yes, hit me up in Vegas and thank you for your curiosity. This has been a lot of fun. Hey guys, I hope you enjoyed this interview. As you might already know, our mission at Founder is to help tens of millions of people every single week with our content, either start or grow their business, which is exactly why we're partnering with world-class founders such as Damon John, Alexa Von Tobel, Greta Van Riel, and so many more to teach crucial skills such as negotiation, finance, e-commerce, and so much more.

1:08:25So if you'd like to get access to these free exclusive trainings, please go to founder.com forward slash free. These are 100%. We go super in depth on teaching a particular topic. And I know that you're going to love them if you enjoy this podcast. So just go to founder.com forward slash free. All right, guys, I'll see you in the next episode.