630: (Solo) How to Find People Who Actually Care About Your Business

9 Feb 2026 · 10 min · 5 chapters

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In short

The Foundr Podcast Episode Summary: 630 - (Solo) How to Find People Who Actually Care About Your Business

Episode Overview In this episode of *The Foundr Podcast*, Nathan Chan discusses a pressing concern for entrepreneurs: the challenge of hiring individuals who genuinely care about the business as much as the founder does. He emphasizes the importance of finding team members who are not only skilled but also deeply invested in the company's mission and success.

Key Concepts

The Importance of Caring

  • Caring Can't Be Taught: It is crucial for founders to recognize that passion and dedication cannot be instilled in employees; instead, they must be identified during the hiring process.
  • Signs to Look For:
  • Energy and initiative
  • Curiosity about the business
  • Ownership and passion for the role
  • Previous accomplishments that reflect genuine engagement in past roles

Culture and Standards

  • Defining Company Culture: Culture extends beyond perks like snacks or team lunches; it involves the standards set by leadership and the behaviors that are rewarded.
  • Performance Standards: The worst performer in a company sets the baseline for everyone. Founders should aim to raise these standards continuously to eliminate mediocrity.

Mission and Purpose

  • Utilizing Mission as a Tool: A strong mission can attract those who align with the company’s purpose. For example, Foundr aims to change lives through entrepreneurship, which fosters a sense of commitment among team members.

Ownership and Trust

  • Empowering Employees: Founders should allow employees to take ownership of projects rather than micromanaging them. Trusting employees with real outcomes encourages them to invest themselves in their work.

Incentive Structures

  • Creating Loyalty: To foster a caring and loyal workforce, align employees' personal goals with the company's objectives. Consider offering:
  • Equity
  • Profit-sharing
  • Other incentives that motivate employees to excel

Building Relationships

  • Valuing Connection: Strong relationships and genuine care for team members are more effective motivators than pressure. Building personal connections can significantly improve team morale and performance.

Conclusion This episode provides valuable insights for founders struggling to build a dedicated team. By searching for individuals who genuinely care, establishing a strong company culture, clearly communicating the mission, granting ownership, and fostering relationships, entrepreneurs can create a high-performance team that contributes to the success of the business.

Key Takeaways

  • Focus on finding passionate individuals, not just skilled ones.
  • Set high performance standards and foster a strong company culture.
  • Use your company's mission to attract dedicated employees.
  • Empower team members by giving them ownership and real outcomes.
  • Build strong relationships for a cohesive and motivated team.

Call to Action For those interested in scaling their business and learning more about entrepreneurship, consider joining the Foundr community for access to proven strategies and support.

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Additional Resources

  • Foundr's Coaching Programs: Custom roadmaps and 1-on-1 coaching available for aspiring entrepreneurs.
  • Omnisend Offer: Get 50% off your first three months with the code FOUNDR50 for email and SMS marketing services.

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Connect with Nathan Chan

  • [Instagram](https://www.instagram.com/nathanchan)
  • [LinkedIn](https://www.linkedin.com/in/nathanhchan/)

Follow Foundr for More Tips

  • [Website](https://www.foundr.com)
  • [YouTube](https://bit.ly/2uyvzdt)

Feel free to reach out and share your thoughts about this episode with Nathan at nathan@foundr.com.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

The Importance of Caring in Hiring

1:24 to 2:52

Discover why it's crucial to hire people who genuinely care about your business.

“And for me personally, it's not enough to hire people that are just good at their job.”

Identifying Passionate Candidates

2:52 to 4:36

Learn how to detect candidates who are truly passionate about your mission.

“I've paid, you know, half a million dollar a year salaries.”

Building a High-Performance Culture

4:36 to 6:04

Understand how to create a culture that encourages high performance.

“and this is something that I'm always looking for now.”

Leveraging Your Mission for Engagement

6:04 to 7:28

Explore how a strong mission can motivate and engage your team.

“make sure that you hire slowly, you move on people that are not working out, you'll slowly but surely remove any mediocrity.”

Encouraging Ownership in Employees

7:28 to 9:16

Learn strategies to foster ownership and accountability among team members.

“that can really call it their own, not just micromanage, not just give them tasks that they're ticking off.”
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Transcript

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0:01Hey founder fam, I want to talk to you about something super exciting. We're officially partnered with OmniSend, the email marketing and SMS platform built specifically for e-commerce founders. We've been recommending OmniSend to founder students for a while now because it just works. Whether you're launching your first store or you're scaling to seven figures, it really helps you automate your marketing and get real results. Did you know on average, OmniSend customers make$68 for every$1 they spend, which is an insanely good return on investment. And because you're part of the founder community, you get 50 % off your first three months with the code founder50.

0:39Just head to omnisend.com forward slash founder without the E to get started. All right, now let's jump back into the show. Hey, founder fam, Nathan here. So if you're at the stage where you're starting to scale your business, you're starting to grow it, And the biggest question on your mind is, how do I find great people? How do I hire eight players? And how do I find people that are going to care as much as I do about my business? Then this episode is for you. Hear the stories, learn the proven methods and accelerate your growth and future through entrepreneurship. Welcome to the Founder Podcast with Nathan Chan.

1:23this is something that's been on my mind recently and we've been looking you know for great people at founder we're always hiring and we've got some really exciting things happening and i'm so proud of the culture that we're building here of not just a players but people that deeply care about what we're doing at founder on not just a professional level but a personal level as well But here's the truth that we need to hear sometimes as founders and entrepreneurs is you can't scale your business alone. And for me personally, it's not enough to hire people that are just good at their job. You need people who are deeply invested and really treat your business like it's their own.

2:04And that's actually hard to find. And no one's going to care about your business as much as you do. But I was having a really interesting conversation with a founder, his name's Will. He's found a company called IQ Bar and he started a company that's doing over a hundred million dollars a year now. And he's only got 12 full-time employees. And he said, I said, man, how do you do that? And he's like, honestly, dude, you need to focus on finding people fundamentally that just care so much about your business. And it really got me thinking, right? Like all the people that have hired a founder, all of the people that all these great peoples and the best people I ever hired, they just care so much.

2:46And it's rare to find, but it's not impossible. And I've made so many hiring mistakes over the years. I've paid, you know, half a million dollar a year salaries. I've done the craziest stuff. And, you know, I've been lucky enough to learn so many valuable lessons. So let's get into it. I want to break down what I've learned and how you can find people that really care about the business as much as you need them to, to really, really grow this thing. So first and foremost, caring can't be taught, but it can be detected. So you're not going to be able to train someone to care about your business.

3:17It just doesn't work that way. So you can spot signs early though. So first and foremost, when we're looking for talent, you don't just look for skills, you're looking for energy, you're looking for initiative, you're looking for curiosity, but most importantly, ownership and somebody who is ideally passionate about the actual thing that you're hiring them for. Ideally, they can teach you something. Ideally, you can learn something from them in the interview because they are a domain expert. They live and breathe whatever it is you're hiring them to do. Do they ask questions that show how they've researched your business?

3:51Have they gone above and beyond in past roles? We want to really find that out. And we want to really speak to previous employers. That is so incredibly important because it's so easy for people to tell you all the things that they did at a business and how fast it grew and all these different things. But oftentimes what people don't mention is the traction that that business had when they joined, the level of product market fit. Maybe it was already a rocket ship. What have they actually done to influence true change in the business or owning a function? And do they light up when they're talking about the work that they're proud of?

4:26Do they memorize numbers off just very, very quickly? And you're like, wow, okay, they master owned that. Because caring isn't loud, it's in the details. and this is something that I'm always looking for now. I'm looking for somebody that really, really, really has a track record of actually caring about a business, caring about their career, caring about the work that they're doing and I can't stress this enough. This is the first piece. Then the next thing is around your culture and culture isn't the snacks or the free team lunches. It's not the table tennis table. it's what people do it's what you reward it's what you recognize and for me it's the standards that you set it's isn't it fascinating like you know I've had one person that came to founder absolutely struggling in the role and then they moved on and they absolutely killed it and they've been promoted multiple times and all these different things and it really made me reflect on myself what was the culture back then that I set?

5:33What were the standards? What was I walking past and endorsing? So my advice here is you need to set high standards. You need to look at your culture and really do whatever it takes to make sure that you have a high performance culture. And you wanna hire slowly. And remember, your worst performer in your business, that is the standard. Everyone will look towards your worst performer and go, okay, if that is the standard, I can meet that. So if you lift the standards, if you continually make sure that you hire slowly, you move on people that are not working out, you'll slowly but surely remove any mediocrity.

6:13The next thing that I've learned over the years is your mission. Your mission is a very, very powerful tool that you can use in your arsenal to get people to care, to have a really strong sense of purpose behind your brand. And for us at Foundr, our purpose is to really change people's lives through entrepreneurship, to help people grow, to facilitate their growth. And that's an amazing thing. Someone can come into Foundr and legitimately facilitated the growth in their business, changed their life for the better for their families. And it's just an incredible thing. like and a salary will get people to their job but it won't make them go the extra mile so that purpose is so incredibly important like you know love him or hey him elon musk his purpose is to put people on mars that is such an incredibly powerful mission he'll found it we're not just publishing content building courses or selling the membership we're truly helping people change the trajectory of their lives in their business and their careers and these are you know real people, everyday people like you or I listening and that's where you get real buy.

7:25The next thing you need to think about is ownership. How can you find a way to find people that can own something that can really call it their own, not just micromanage, not just give them tasks that they're ticking off. One of the biggest unlocks for me was learning to stop micromanaging people and start trusting people with real outcomes. And I know as a business owner and a founder, it can be tough letting go and giving up control, but I've lost years of years of time doing this. And, you know, at Founder, we really focus on giving team members ownership over entire campaigns, launches, projects, systems, because people care more when they feel like it's their own, when they're building it too.

8:09And then you also want to find out what motivates that person and align your goals, your company's goals with their personal goals, which is really, really, really powerful then another thing you need to think about is if you want loyalty and you want people to care about your business you need to incentivize them correctly and finding out what they want whether it is some form ownership employee stock options profit share whatever it is you can do to make sure that this person there's just extreme amounts of upside for them to succeed so they're going to care. I remember when I hit burnout and I was just absolutely in a world of pain and I remember thinking to myself if I don't have my mental health, everything I do with founder, all this stuff is absolutely worthless and I think it's not about driving people to the brake of exhaustion or getting them to work harder, it's actually giving a shit and checking in with your people and making sure you're connecting with them and building relationships.

9:16I think that's really, really important. So like this time last year, I went to the Philippines to see our team over there and that level of connection and relationship just changed the game, right? It lets people know that we really care and have their back. So anyways, guys, that's it from me for this episode. It's just a little reminder that you want to find real people that actually care and that's what you really need to focus on how can you find the best people that can really give a crap about your business and i promise you will win you will win hire people with ownership mindsets give them clarity purpose and a reason to believe get out of their way let them lead and find out what their goals are and wind them with your company's goals thank you so much for listening if this resonated as always shoot me a message on Instagram.

10:08Just DM me, Nathan Chan. Alright, I'll speak to you soon.

From the publisher

Most founders are desperate to hire — but they're asking the wrong question. It's not "How do I find great people?" It's "How do I find people who care as much as I need them to?"

Here's the truth: you can't scale alone. And no one will ever care about your business as much as you do. But after building Foundr and making every hiring mistake in the book (including paying half-million-dollar salaries that didn't work out), I've learned this: caring can't be taught, but it can be detected.

In this episode, I share the exact framework I use to hire outliers and build a team that treats Foundr like their own. This is how we've built a high-performance culture where people don't just show up — they go the extra mile.

Here's what you'll take away:
• Why caring can't be taught, but how to spot the early signs in interviews and reference checks
• The culture mistake that kills performance: your worst performer sets the standard for everyone
• How mission and purpose become your secret weapon for attracting people who actually give a shit
• Why ownership beats micromanagement — and how to give people real outcomes, not just tasks
• The incentive structures that create loyalty: equity, profit share, and aligning personal goals with company goals
• Why connection and relationships matter more than driving people harder

If you're scaling and struggling to find people who care, this episode will change how you hire, lead, and build your team.

If you're loving this solo series, I'd love to hear your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it.

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630: (Solo) How to Find People Who Actually Care About Your BusinessThe Foundr Podcast with Nathan Chan · 10 min
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