Helping An Artist Scale His Business | Ep 835

0:00Right now, I think you'd very well go from four out of the 150 to like 20. Like that's a 5X. You've got a triple sitting on the$29 to 5K that you're not talking to the other seven people every week who've already paid you. So you got a triple there. So putting those together, it's a 15X from where you're at. So that's your 100K per month. Like we can do that. You can do that right now. Hey, how's it going? Thanks for having me here. Really appreciate it. Pleasure's mine. I'm coming in completely unknowledgeable and ignorant. So we're going to derive these solutions in real time together. I know Kirby is a admin on your community.

0:37So we actually get a little bit more stats that we can pull up on the screen, which I think will be fun. With that being said, give everybody the 60 seconds. What's the community about? So let's just start that. What's the community about? Yeah, absolutely. So the whole community is about teaching people to paint. So a lot of them are artists, as in they paint like landscapes. that's that's the thing that i like to do cool i've i've been one yeah you know been doing that on and off my whole life but anyway um it's to help people improve their painting so you could be a complete uh beginner or we've got a lot of experienced painters but they've just they've just hit roadblocks with their painting and this is exactly what happened to me uh many years ago until i got a mentor so the aim of the group is to just help people to improve their painting so that they can start selling and making money from their art okay i've got three communities in total so we've got the free community um i've got a high ticket um art mentorship program which is like a an art accelerator and then we've got the art school as well which is the uh the monthly low ticket group um i do a live painting class there every week and plus there's loads of uh painting tutorials got it what's the high ticket what's the price well it all didn't there's not really so much of a set price it depends on what you feel like well no not what i feel like it's it depends on how long you want to work with me for i recommend people like work with me for a year and i charge uh around five thousand us dollars for that so so we not only we not only help them with uh we do a lot of painting so it's like in uh two painting classes a week and then one-on-one yep they get one-on-one with me as well and uh a lot of the people in there they they some of them just want to improve their painting skills and nothing else but some of them want to actually like make want to be able to make a career out their painting so we also help them with um you know building an audience on social media yeah at your price point of five thousand dollars if someone were to tell me hey you want to learn how to paint and it was$5 ,000 and you work with a guy for a year, that seems like a reasonable price.

2:53That doesn't seem like, uh, like I know you have the elements. Some people want to paint so they can also sell their paintings. I understand that, but big picture. I don't think it doesn't sound like that's the primary hook. Correct me if I'm wrong though. Yeah. Yeah, probably. Okay. So the$29 a month community, that's for people getting in either learning to paint or, you know, trying to advance in their painting. for everyone listening. $29 is the middle. $5 ,000 a year is the top. And free is the bottom. Okay. So what's the delivery look like at like small, medium, large? So what does it look like for free?

3:26Just keep it as tight as you can because I want to dive in. So the free community, you're getting some painting tutorial videos and videos. So they're longer than what you would get on YouTube. So I've got a YouTube channel as well. Okay. I'm going to get into the advertising side in a second, but just tell me. So you have free tutorials. What else are you doing there? they they basically get a catalog of full painting tutorial that's fine that's fine okay 29 bucks what do i get uh you get even more full painting tutorials but you also get more you get a live uh weekly painting class and and the painting class i've been running it as as courses so like eight to ten week courses uh so you could be just upload them as modules that continue to add to it is that correct yeah so it's like i'm making the courses like live on zoom and then adding them afterwards but you could be a complete beginner having never painted in your life to just attending one of my courses and already having a load of knowledge by the end of it and being able to make a start like a really good start with a solid foundation in your painting journey and then and then the five thousand dollar uh they get one how many one on ones did they get with you i i haven't i haven't set the number on one-on-ones it's just been as and when people need help so we do two painting classes a week so it's a lot more intensive but i what i've found over the last year of doing this is uh there'll be periods of time where people might need a lot of help and i might have to do like a few one-on-one calls with them and then there'll be times where you know they they won't need any help at that time so i don't have a set number on the actual one-on-ones for me and at this stage where i'm at i kind of don't want to say oh you know you can only have this amount of one-on-ones i want i'm trying to sort of tailor that side of it to what that particular client needs if you see what i mean and everyone's completely different as yeah especially as i'm finding i understand so you do it on demand or as an escalation right they have an issue that you escalate them that's fine yeah yeah yeah Yeah, exactly.

5:30I'm going to say it back to you. So free group gets, so your YouTube is short videos. Your free group has long tutorials. Your$29 has more long tutorials plus one live class a week with lots of people on it. And then for the$5 ,000, they get two classes a week, which significantly fewer people on it. And I'm guessing you're teaching cooler stuff. I don't know. And then if they need help, you hop on with them one-on-one. Yeah. Yeah. Okay. Absolutely. Got it. And how are you selling? how are you selling people from 29 to 5k so what what we do is is i've got a few ways of gathering leads so i give away a freebie on my youtube channel on my website and instagram yeah and then we get them into the free community of yeah then uh we get conversations going in the dm so i've actually now got someone doing a setting for me so i was doing it myself before and then the aim is to get them on a discovery call and then we see if they're a good fit if if they're not a good fit or they we find out if they probably don't have the funds at that point in time then we we try and sell them on the the art school the 29 yeah the 29 dollar yep and then if if they if they are a good fit then they'll get them on a sales call with me and then I see if they would like to join the, yeah, the art mentorship program, which is the Painters Mastermind.

6:58So the Painters Mastermind, it's their own private school group. Heard. Right now, YouTube is your primary source of advertising? Yep. Followed by my website. So YouTube goes to website or YouTube goes to community? YouTube goes to the sales landing page. So they all go to the same landing page, which we built on system.io. Got it. So you have a little opt-in page, copy my blueprint for painting success. Cool. Then you have an image, get instant access to the blueprint for free. Got it. Valued at$97. I plan to start charging for it soon. Okay. If you're curious from a compliance perspective, adding a value where it's not justified, isn't compliant, just as a side note, you could say like, I just, like it's free for now.

7:44I'm planning on charging for soon and it probably will, it will probably do the same on a conversion basis, but it would probably be more compliant just as a side note. So then we put, is it name and then email? Okay, get instant access. All of this I like. If I were to run a split test on this, I would add in three benefit-driven bullets and test it. And I would put them below the button. And I would see how that does. Because oftentimes, like I've just, like you've got your 80%, 90 % on that. Like it's a pretty clean page. It's pretty straightforward. I would just test that one as just like an easy lift.

8:17Do you know what your conversion on that page is? while you look, confirm with me the rest of the journey. So YouTube goes to, or YouTube goes to the lander, lander, they opt in, then I'm guessing you thank you, you know, thank you page, join the community and you email them to join the free community. Is that correct? Yep, that's right. And then also we get them into an email sequence. So, um, I've, I've, I have a COO helping me. He's also called Sam and, uh, uh, yeah, so he's, he's created, uh, um, like an email sequence. So I think we've got like about 100 emails. So we basically got a load of my old emails because I always try to send out value a lot of the time.

8:58So we're able to like repurpose those. How big is the list? It's well over 9 ,000 email subscribers at the moment. 9K on the list. Great. Love that. All right. So YouTube, Lander, follow-up, and thank you page goes to a free group. Great. When they join the free group, they fill out some sort of mini app that's what you're saying and then your guys hop on the phone with them and see if they're qualified does that sound right so far yeah yeah through the through the message in the uh in the dms yeah okay so they go dm to phone got it and then basically they have an a b path right so path a if you're qualified you can talk to sam uh and if you're unqualified are you trying to sell them uh into the annual for the 29 a month one yeah i try and do that yeah Yeah.

9:43Okay, good. Because if you start with the five, you can downsell the 500 or whatever, 29 times whatever that at 460 or whatever it is that I think would probably that probably anchors really well. And just say like, you're just not going to get the one on one component, but you're going to get all these other things. And I think that's actually fairly compelling. Like if I wanted to make the 460 my primary offer, I would probably present it the same way you are. Because basically, the$5 ,000 just becomes like if you're a whale, and you want to, you really want to ball out and you want to have the personalized attention you know you can pay the five thousand dollars but the but it's basically like the 460 is the core offer do you know what percentages go into each bucket of the people that you uh that your team talks to i don't actually worth worth knowing but okay that's fine so and and you've got uh was it like 300 ish in the in the 29 yeah yeah there's there's a load of people in there that have that they did a one-time payment to start with.

10:43So when I started the school group, which was, yeah, it was in 2023, actually. Cool. At the time, I was completely broke and I moved over from Patreon and I sold a lot of like one-time, you know, lifetime access. It got me back on my feet and it led me to where I am today. I love it. I love it. You're good. Now that I have a good lay of the land, what's the goal what do you want to do my well my goal is to uh to carry on inspiring people to learn how to paint uh what i'd like to be able to do with with the with the whole what i'm doing now the whole community the school groups and everything is is i'd like to be able to sort of build out a team but i would like to also pivot in the long run to helping more artists to be able to make a living online from their art and obviously like helping them to improve their painting is is part of it one of the things i feel like i am qualified to do is to you know like help people like build an audience uh make like digital products from their art like i've sold painting tutorial videos as downloads from my website and uh yeah books and stuff and then and also like be able to show people how they could create their own like community their own school community where they can have a like a monthly membership that sounds like a totally different business.

12:06Yeah. So you have three communities and you teach people how to paint. So rather than teaching people how to teach people how to paint, I think sticking with teaching people how to paint for now is probably the right strategic move. So yeah, yeah. At the moment. Yeah, definitely. That being said, what's the goal with this business? Numbers are helpful because you're already making an impact. So I can't change anything about that. So what basically you've got 20 people in your$5 ,000 thing. So that's a hundred thousand dollars a year. And you've got 300 ish people at$29 a month. I know some of them are grandfathered from, from Patriot or whatever, from the one-time payment.

12:42Let's say half of those are, are new. Would you say that's fair? Yeah. Yeah. Yeah, definitely. So you got 150 people paying, uh, 30 bucks a month, right? So you're looking at 4 ,500, $5 ,000 a month that comes in, in recurring from the membership base. yeah okay got it so you're bit there yeah yeah so you've got like 8k that comes in from the from the the top i i know it's because you're charging five thousand dollars at a time that it's lumpy i get that but average is 8k a month on the top and you're averaging like 4 ,500 per month on the bottom all right yeah so you're looking at yeah i was going to say do you mean in terms of financial figures what are my goals yeah or if you were like i want to get to a thousand I mean, any of those would be fine.

13:28Oh, yeah. I mean, I have those goals. Like, you know, I want to get that low ticket group. I want to get to like, you know, 10 ,000 subscribers or more. You know what? This is in some ways a bit, I've been having to work a lot on my mindset in the last couple of years. And it's something that I think has really helped. You know, that's really been what's holding me back. But thinking in bigger numbers for me as well is still uncomfortable. But, you know, is it wrong to say, you know, I'd like to be pulling in a hundred K a month or more.

14:03There's nothing wrong with wanting to make more. Yeah, yeah, exactly. So, okay. But for now you're doing 13, 14 ,000 a month ish, somewhere in there. Between the two groups. Yeah. Yeah. Between the two. Yeah. Let's just say, you know, 30 is kind of like milestone one to double, double from where you're at. And then there's a triple from there that gets you to a hundred. So I think in doubles and triples, oftentimes, just in terms of like, what do we need to do in order to have that happen? All right. Yeah. Because the thing is, it's rare that one thing will turn out. I mean, if you find it, that's awesome.

14:33But a lot of times, like you'll get them from multiple doubles and triples. That's where like you get the big numbers. Now that I have an idea of what's happening, one of the data points that's really important here that's missing is understand like what percentage of people who go to the free group or the paid group and what close rates are on the phone for A or B. Yeah, exactly. any of those metrics yeah um i don't have solid metrics but i spoke to my setter this morning he reckons he's getting out of 15 people that he pitches a call to only two are like actually jumping on a call and one of the things he says he's noticed is that uh the artist kind of group is very different to say like a demographic of like you know entrepreneurs you know aspiring entrepreneurs so they're probably a little bit harder to get on a on a call with just the nature of artists and in a way i wouldn't i wouldn't subscribe too much to that i'll bet you there's a messaging thing just because like you want to talk about you know beliefs like that's probably yeah yeah yeah exactly yeah yeah exactly yeah yeah that's true yeah that goes for everybody who's listening to this uh like explaining why this isn't at you say i'd be like for anybody like explaining why your group doesn't make you money or doesn't want to buy your stuff like yeah i'm not going to serve you okay so i agree one out of so 15 people join the free group he dms all of them now is that when he gives you 15 turns into two calls right no no so it's it's as no so it would be way more that is is when when the conversations got to the point of would it be helpful to jump on a call yeah out of the 15 people that he gets to be able to like say that in the chat only two around two people are actually like jumping on a call basically got it how many people join to get to that like i'm trying to get conversion metrics here so like yeah yeah absolutely i reckon we must be getting about at least 60 a week okay let me just check my metrics are good 60 per week and then how many well we can reverse engineer this so if you're getting 60 a week oh no actually more than that so in the last week we've had 151 okay in the last week great in the last week yeah let's just say 150 is the last seven days fine this 20 ish a day and then he tries to start conversations with all of them right how many of them get to like i would i would want to know how many respond because i don't know how many people respond but yeah i would i would want to know how many respond how many get to the basically the offer i reckon at the moment we're probably getting about two or three a week but it's it's really it's it's it's gone in waves basically we've had we had one day where you had like five calls booked in a day and we were like right let's see how we could do this so that we could do this every day but then it's it's really been yeah how much transparency do you have into like what he's doing this guy this setter because right now he's kind of like the choke point of the business because you got 20 you know 20 leads a day think about like this you got 20 leads a day that are coming in and you're in per day how many appointments would you is like how many appointments would you say happen per day phone when you say employments you mean messages that a cent no people who people who like schedule a call a really very uh you know probably probably about a couple maybe not maybe not even that at the moment i mean he he is new but he is like all over it if you say i mean he's you know actively messaging him yeah so i i believe totally in time uh that's that number's gonna go do you have any idea how many how many calls per week if that's easier i reckon i reckon he's probably getting about four a week at the moment calls like that he's taking he's like calls taken is four per week does that sound right yeah just yeah as an actual discovery calls booked yeah yeah okay so here's the cool part like i'll always keep asking as i go through this because i'm looking for like big big lifts uh that's a big one because that means that right now you're getting three percent of the people who are coming for free to get on a call.

18:52If I'm looking at kind of standards, you could probably get to 10 % buying. And so there's a huge amount of lift there. So that's, that's it. That's, and of the four that get on the call, do you know what percentage buy? At least, at least one, at least one. Well, I mean, it depends because, because, um, so I'm, I'm doing the actual sales call. I mean, I, I closed someone last week for my high ticket, But then at the same time, I also closed. Well, I mean, I sold someone on an annual membership as well. So they didn't buy the high ticket, but they bought an annual membership. You had two sales last week, one high ticket, one annual on the.

19:29Yeah. And I'm pretty sure I only had two sales calls as well. Okay. So that was a little even even a little bit less. Right. So when he's setting, though, he's setting for you. So he's setting via DMs. He's not taking a call. You're taking the call. And then you downsell. You basically sort them. Yeah. Yeah, absolutely. yeah so yeah got it and so you closed 100 last week what would you say your normal close rate is i reckon a good 25 okay and last week was just a good week though because you closed 100 last yeah yeah like i like definitely if i or when i get more calls yeah when i get more calls i'll be able to get a lot more.

20:11Yeah. So, okay. I'm going to bet that, like, I mean, there's a lot of things, like I could go, I could go into the advertising side, but the thing is, is that like, if I find a massive win, then I will probably just focus almost all my attention on that. So there's one huge one here and we'll get to it, but okay. Let me just, let me just quickly look at YouTube because that's where all your traffic's coming from. And then, and then we'll go from there. So the vast majority of people are not buying the$29 thing on the page. So 366 members, can you look at conversions on that one for me? Yeah, sure.

20:45Yeah. No, he's pulling it up. Here we go. I've only been advertising the paid group in my free community and in my emails. Got it. So you have eight signups in the paid community that happened this last week. And that just happened straight from people clicking from one to the other. Minus maybe one, you sold one annual last week so there's that but besides that one the other seven came just kind of organically ascending themselves yeah yeah from the yeah from either email or the free community i i haven't been advertising this group uh publicly on youtube i've just been advertising a freebie so yeah my conversion rate for last week was uh 2.69 percent yeah i'm less concerned about that right now because the the traffic source is your free group what are you doing to ascend people from the$29 group into the pay, the five, five K.

21:38So when I'm on the call, I pitched the five K one first. So you currently have people come to the free thing. Cause that's what you push them to. And then your guy sorts them. And if he sets them, he sets a call for you. You anchor at five. Then you, if they say no, then you downsell annual. If they say no, then you downsell monthly. That's how it is right now. Got it. But last week into your$29 thing, Just because you have this large community, the 3 ,600 or whatever, and the free community, you got seven people who just went to the page and just chose to buy for$29. Yeah. Okay. What are you doing to talk to those seven people?

22:17Hey, guys, real quick. This podcast only grows from word of mouth, quite literally. There's no other way to grow podcasts than word of mouth. If there's some element of this that you think somebody else should hear or would be relevant to them, it would mean the world to me if you shared this via text, via Instagram, via DM, via whatever way you like to share stuff with the people you love. Thank you. yeah you're right um i haven't been doing a lot i do at the end of my painting class ask if anyone wants art mentoring or you know that's where i pitch the art mentorship program at the end of my my lives every week class i mean now that you said that i could be doing a lot more in my community we'll get there yeah we'll get there's actually a load of there's actually a load of um those people that paid for the lifetime access that i could go and yeah we got some stuff we got some stuff i'm still learning here man this is like up until you're doing great man dude you're you're an artist this wasn't the this wasn't the job it's fine that's uh no it wasn't i just i'd never imagined like if you'd have asked me 10 years ago when i when i first quit my job and i had no idea i was gonna make it work i i had no idea i'd be doing this if it makes you feel better i'd do this for a living uh so don't worry about it okay now let's go to the advertising and I'll bet you we can pick out some stuff there and then, um, and then we'll go into the kind of the solutioning side.

23:33All right. Yeah. Cool, man. Okay. Can you go videos? Uh, yeah, you know how I'm going to do it. Okay. Recent. Okay. Cool. We get some good views, man. Um, you get really good views relative to your subscribers. So that's good. So you're at 56k subscribers you're getting. It looks like call it 10k video. It's really strong. Okay. Yeah. Yeah. Really good. I've been, um, working on my, uh, I've been working on my, uh, titles and thumbnails i i uh yeah uh you know been getting help from like harry and kai who've been helping me in my youtube videos so no it's great yeah um okay let's let's just click it okay how to paint loose but realistic coastal scenes all right let's do it here so here's the here's the good thing you've got three three things that are going well with the intro we just need to add a couple so you've got a you've got a promise right and you actually hooked with pain so if you're struggling with this thing.

24:29I'm going to show you this thing. So that was like, you had those first two. A little bit later, you got into like semi-proof, I think. And I think we can tighten the proof part up, which I'll explain in a second. There isn't a roadmap. And so I think that's, to me, that felt like the biggest thing that was missing. Because I'm looking at this video, and it's however many minutes it was, but decent length. And as me trying to put my viewer hat on, I'm like, where am I going from here? Okay. So I want to know kind of like what the road, like what the road stops are. And so I think it might be useful for you to, you know, maybe if you have like a fountain pen or something, cause it's a little artistic or, you know, you'd know this better than me, but like, you have, you have your pain and your promise.

25:13Great proof. I would pull way forward, which is like, I help thousands of people paint every day. And, you know, I've been painting for 20 years. Like you want to get it really tight. Like I would practice it. So it's like, my name's Sam. I have helped over 2000 people paint their first painting. And I've helped people go from beginner to advanced. In this video, I'm going to cover six things about gouache, right? And I wouldn't even mention the like, I normally paint in oil because like, you don't want to discredit yourself, right? And so we're going to cover number one, how to how to frame the the scene better number two how to how to hold the brush in a way uh for two different styles number three you know what i'm what i'm going at yeah yeah absolutely i think lead with that roadmap i think will make a big difference in in video retention and you want that to all be covered within the first like 15 seconds yeah absolutely so we paused at 48 yeah and we want all of that to be covered in in 10 i'm okay with the fact that you're showing that you're painting.

26:19I would love it if it flipped to you for a second though. I think that might be helpful just because also long-term it's like, we want to build your brand. Right. And so I think that might be kind of worthwhile. Yeah. Thumbnails you've been working with Kai and you know, Kai's good. Something I would consider is I would, I would consider having to like learn to paint these. So like, think about it like this, the benefits that you have inside of a thumbnail are going to be something around risk. So like stop messing up, right? Something around risk, something around speed, right? Like do it faster, do it in less time.

26:51Maybe these are taking forever, do it in less time, um, or do it easier. Right. And so I would, I would experiment, I would experiment, just run one, see, see how, how it does comparatively. Um, and you should be able to turn on, I think it's turned on, on all YouTube, but there's an AB testing. Um, yeah, I've just found out about that. Yeah. So I would, I would split, I would split tests. No, no copy, because they are paintings is what your current thumbnails are. So the three kind of concepts I would be looking at are pure plain painting. Number one, plain painting with three words or less in terms of the words on the screen because you don't want to take too much away from the painting, but you want it to be clear.

27:34When you're actually reviewing your thumbnail, text it to yourself on your phone because that's going to be how small it is. And so what happens is a lot of people design thumbnails, design them on these big screens, but that's not how people can consume them. So you want to like, it's the easiest hack in the world. Just, just send yourself a text of the, of the icon. And then you'll actually see how few words you can really put there where people can read them. And then the third concept that I would test is actually just a picture of your face, like, like kind of maybe with a brush and then the paintings in the background.

28:04Because then again, that's going to get you like you more exposure long-term rather than, because this looks like a faceless YouTube channel. Unless that was. No, no, it's not at all. In fact, actually, my older videos had my face. I do like an intro and an outro. And then, you know, I realized I was spending like two, three minutes doing an intro, by which time everyone's clicked off. So, yeah, if you go to my earliest videos, back when my hair was long. No, your hair was long. No, it's all good. Okay. So, big picture, we need to double down on roadmap. You need to tighten up the time up front.

28:39You need to know what your introduction is, like you personally, that you can frame for your proof. ideally, ideally you want the proof to be relevant to the thing you're talking about. So one is I've helped thousands of painters. That's kind of one level of proof. But if you're like, I've helped thousands of painters paint gouache and it's one of the things that I enjoy doing in my free time or something like that, then now I have more relevance to the proof, right? We want it to be as relevant as possible. For example, just an idea is you could also think about like, have you sold, I'm sure you've sold paintings before, right?

29:08Yeah, yeah, yeah, absolutely. I think even just saying like, and I've sold many paintings that are gouache, right because then it's like not just i'm not just like saying i'm good like people have bought my paintings and i think that that kind of helps uh kind of bridge that guy okay that's youtube stuff can you uh kirby can you click in real quick to the video just i can look at the description all right cool let's see here uh free landscape painting blueprint okay so yeah so that's my call to action in the video yeah okay and do you do the uh do you integrate a cta within the video yeah i yeah what i do is usually about like halfway or three quarters through then then uh so i'll say this um we've found first third is uh because you'll probably get twice as many people to see it okay because you because you've seen youtube you know retention curves kind of drop slowly like you don't want to do it up front because it's weird you haven't done anything yet but like at about a third it's like you provided you know sufficient value that you can get you can take 20 seconds and just be like, by the way, if you like this.

30:08And the key part is that you went with the CTA. You want, again, you want to integrate it to something relevant that you just talked about. Right. Okay. No, it's not just like a commercial. You want to, you want to make it, basically, you don't want even to feel like a commercial. You want it to just be really natural. And inside the blueprint, what I would do, because you're showing the, the, the digital. yeah i would do is i would print the blueprint out and i would flip to the page that you know corresponds to some technique or something that you're showing and be like so what i'm doing right here is actually on page 17 and show you opening and be like page 17 of this blueprint and you guys can have it it's free you can just click below the link you'll get way more people who will choose to opt in if you start doing your integrating your ctas like that kirby let's go back to the Yeah, that's a brilliant idea.

31:00All right, let's see here. Scroll down in this tutorial. I'll show you. So you do custom descriptions for each of them? Yeah, I've been using AI. Okay, that's fine. Yeah, I've been using AI to come up with titles and hooks for my videos and descriptions as well. I think you're pretty... The rest of this stuff is whatever. You could have a pinned comment, which you can do on every video. And ideally you want to do it right after you post it because then you're, because if you're the creator, they're going to like yours the most and you can pin it. The reason I like pinned comments for YouTube CTAs is because if you change your descriptions in the future, which I'm a bit, I mass change all my descriptions at once.

31:41That's kind of how I do my stuff. So I feel like whatever I'm promoting, that's what's going to be in my description, but then the pin comment won't change. So it's like, if you have stuff that's relevant to your video, I would just make it the pinned first comment. And then that way you can basically take the big wave of YouTube traffic and point it wherever you want, you know, when it's, when it's appropriate. Does that make sense? Yeah, yeah, absolutely. Okay. Next thing is, uh, there's a feature on, um, on YouTube now that two things, one is that there's in video pop-ups that you can now put in.

32:12And so I would put your lead magnet as a product that after you show it, it just stays in the bottom left corner. so people can click it directly on the screen. And then secondarily, you can incorporate products underneath. And so I would at the very least do the first one is just have the blueprint sitting right there. And just leave it there for the rest of the video. Yeah. Okay, yeah. I mean, YouTube takes care of their audience. It's tucked away to the bottom left. Yeah, yeah. Okay, let's go back to your landing page because the thing is, do you have any metrics around this? You were pulling those up.

32:53So what are the metrics for this page? So for the free landscape painting blueprint, in total, we've got 4 ,822 people from that. Okay. Yeah, but what's the conversion rate? Oh, as in conversion into the free community? Well, I mean, that would be great too, but like how many clicks go to the page? How many of them opt in? How many of them go to the free community? Like that's the funnel basically leading to your free community. Yeah. Okay. Uh, that I'm honestly not sure of, I'm, I'm not quite sure how to find that out. Okay. Well, whatever the landing page software is, I promise you they have a conversion rate metric that you can find.

33:34I can see how many emails were opened and a total clicks. Okay. So it's like 65 % and total clicks was 44%. Okay. That's good. That's, um, That's fairly normal for like a welcome sequence. So you're not missing anything big there. I would want to know what the conversion rate of the page is though, because that's where you're literally sending all your traffic there. Yeah, yeah, absolutely. One of the other considerations I'd have for that landing page, I told you the three bullets underneath. One of the other things I would consider is split test that, because you have one image. Yeah. One thing I would do is show one image, but show like two behind it and above, two behind it and below.

34:16so there's five images so just show some of the some of the techniques and it's like open it up a little bit you know i mean rather than just the one image and so i would test that out and my second alternate would be uh you like if people recognize you from the videos did your first like you will for sure if you add your face to the page you will increase conversions if they're coming from you yeah absolutely okay cool all right so that's that's conversion stuff and i think all of those things could could measurably improve the amount of traffic that you're that you're getting so so we did all the youtube stuff we did some some tiny tweak stuff but these are these are kind of going to be the the three the three biggies all right yep so big thing number one is um we have to improve your conversion on your free offer to call all right and i'm actually i'm going to say these in order of priority.

35:13So priority number one is those seven people per week that are signing on that you're not talking to for$29 a month. They should get an onboarding call for free immediately included with that$29. So that's going to book you seven more sales calls a week. Right now you're taking like two. So that can triple your business like that. And what we want to do is I'm sure you have some benefit for them subscribing to annual. Do they have some sort of bonus or thing that gets unlocked when they subscribe to annual? Yeah, usually I've been giving them a free coaching call with me, like free hour long coaching call.

35:56So I would take that, right? And every one of those$29 people, I would offer one, two calls, whatever, in order for them to subscribe for the year. and I think if you wanted to, if you wanted to be crazy here, you give them a one-month trial of your high end. Okay. If you want to make, like, if we want to get these people, they already paid 29. They already took their wallet out and said, I want to learn more. And so you say, how much more do you want to learn? Do you want more time with me? Because here, think about like this. You're going to give them one or two calls, right? One-on-one. Each of those are basically sales opportunities.