How To Scale A Profitable Membership Community | Ep 828

0:00I think demonstration of expertise is more valuable than talking about expertise. I prefer to do business than talk about business, as ironic as that may seem. Today, AI Jack joins us to do business rather than talk about doing business. Welcome, AI Jack. Thank you for such a warm introduction. Good to be here. Yeah, it's actually so fortuitous that Kirby picked you out because I have some things I'll follow up with you on some AI stuff. But this is all about you. The whole kind of process I want to go through is let's just go click to close. So let's start with how to be like, basically, like we'll take people through the customer journey.

0:35And as we're going through it, I'll take notes and then we'll go back through it and kind of like go through some of the considerations. That work? Awesome. Sounds good. So my funnel and our funnel is really straightforward. Primary customer driver is YouTube. That's pretty much the only place to make content. So make YouTube. We shout about the school community, add loads of value. They then come through to a paid school group. Let's show people. Let's show people. And while I pull this up, you want to tell everybody what your group's about just in like, you know, a minute? Yeah, sure. So my community is about automations.

1:09So we help people make money, automate their business and learn. So the outcomes that we drive is to get people the first dollar, the first few thousands of dollars of AI or the first automation. And we just help them rock and roll, have a great time, learn and crush it, basically. So AI Jack doesn't come up. So what do I search for? Jack Roberts. I think AI Jack was something that Sam actually created. There you go. That's one. I love it though. Yeah, I didn't ask for it. It just sort of found me a little bit. Yeah, that's how greatness is. Okay, here we go so everybody can see it. And so you're doing, okay, so you're doing a decent amount of volume.

1:48So you're doing what, three or four a week right now? Yeah, cadence now is four a week. Previously, it was like two, 2.5 a week. So I've just upped that. Okay, got it. I get little trends here. Okay, let's talk about the good stuff. and we'll talk about potential ideas. So right off the bat, having Link above the fold, you saw before I even clicked it, it was there. So if everybody else is watching or listening, that is great thing number one. What are all these ones? Well, basically, this is resources that you need for the video. So any softwares I recommend or tools you need to crush it, you just find the links in the description.

2:23Okay, build your first AI employee. Let's see how it goes. So since you're primarily YouTube, I'm going to spend a little bit of time on the actual videos and then we'll follow the link path over. All right. Actually, let me share it so you guys can hear volume. Can I make a recommendation? Go with the latest video. That one was a little bit of a unique one. It wouldn't be a representative example. This one? Just go to videos. Latest. This one? And then just the first one. Yeah, that's perfect. AVA, I fancy Nando's. Do me a favor. able to list every single Nandoz that exists in Leeds and their addresses.

3:00Thanks. We test the workflow and check this out, guys. I come over, goes to AI agent, he checks the model, he's going to check with the SERP API and look at the response we get back. Right there, every single Nandoz we've got, the city center, Kirkcal, and how it works. Guys, in this video, I'm going to show you how you can build a very simple AI agent in N8. And I'm going to show you how we can add a very easy to use rag retrieval system and also how we can update any document you wish to to this database so that you can recall it at any time you want to now this is going to look really different than make so i want to explain briefly start with an overview of what we're going to cover why we're covering it and then i'm going to show you step by step how you can build this system with memory with rag retrieval and as simple terms as humanly possible so if you follow it step by step you'll be able to use this system now in my last video i showed you a full system of how to build an ai agent in meg.com now what are the really big differences between meg.com and na10 okay so i would probably repeat title as soon as humanly possible rather than starting with the nandos thing just because if i if i'm coming in cold i'm like wait is this like what wait do i what did i just click into so just i would just look for congruence we put we push on that a lot i've also added another p to my kind of like p's framework of proof promise plan there's two more one is picture.

4:20So I want to add basically a visual roadmap that goes along with this so that people know what's happening. Cause like, I think you pulled up this, this, this little guy here. I also probably wouldn't mention the last video because it's not as relevant for me as a new viewer. So here we go. So was this the, uh, is this supposed to be the roadmap? Yes, that's right. Yeah. Okay. So I think, I think if you can, if you could at the very least highlight, like even just using your you know your cursor it like just from a lo-fi perspective if you could highlight each of the points that you're talking about because i see this and i didn't know this was the roadmap okay yeah this is also way too much text for one for somebody to like comprehend and so like normally you know a couple words is all that people can like actually like take in per kind of per time right into repetition of the of the headline which also means that you're going to probably start with your headline and packaging first, which are you doing that right now?

5:19Yeah. Yeah. Okay, cool. Yeah. So you'll have your packaging, you'll have your headline. And so you'll know that that's how you're going to start it. But I would think ahead of time of if these are going to be the benchmarks that I'm having the video, like I want to say, so I want to say that and show them that roadmap basically as soon as I can, after I hit the other piece, the proof part, I think that you had with the Nando's thing. I think that I'm guessing that was an element of proof. I would just put it a little bit later because I mean, I'm talking like 15 seconds, you know what I mean? Just a little bit later.

5:49And as anal as this sounds, like, you know how much intro of matter, like intros are everything. We spend like an ungodly amount of time on our introductions. The other piece is that you can mention pain. I've updated mine with five Ps instead of three. So this proof promise plan was what I started with originally. I've since then added picture and pain. And so pain and promise go hand in hand. So it's not just, here's the good stuff you're going to get, but here's the bad stuff you're, this will help you avoid. So it kind of hits both sides of motivation. And just for everybody else who's listening to this, this is just like kind of like general persuasion, the general persuasion and makes good content.

6:24So those are like, it's the same laws of behavior. We want to reinforce them, them staying along with us, more good stuff and less bad stuff are both, both good. You know what I mean? In terms of outcomes. And so a lot of this is what we're leveraging is clarity over like cleverness. Okay, cool. Let's go. I'm going to watch a different one real quick. Hey, do me a favor, bug me an appointment with Matthew next Tuesday. Let's call the appointment MacBook review and just the agenda is going to be about buying MacBooks and whether or not we should go with Windows or Mac. Yeah, that's everything. Guys, I just sent a voice note to my VA, my agentic VA, that you can see right now exactly how this works.

6:55This is just one of many capabilities we can do with this and you can see right now, it's going to go down, it's booked an appointment and if I check, right here, look at this guys, your appointment's been successfully scheduled, it's about a MacBook review, here's the agenda, here's the date, the time and who's actually going to be attending and everything like that. And while this is done guys, go on to Google Meets and bug me an appointment with Matthew, in nursery Matthew, who's got all that data and it'll do millions of tasks like this for you completely automatically. Now, in this video, I'm going to show exactly how you can build a completely no code AI agent system.

7:15I'm going to show you exactly how you do it step by step. So if you follow this video from now all the way to the end, you'll have a working system that can do really epic stuff for you, just like that. Now, I want to start and basically do four things. I want to give you an overview of what it does. I want to show you triggers we can do. And for that, we're going to do WhatsApp. We're going to do Telegram. Yeah, so same thing here. I would be highlighted. I'd get way closer. Like, I'd zoom way more into it and just say, like, here's where we're going to go. it's a small thing but i think it'll help people with uh milestones in the video i would experiment because i'm guessing you always start with this demonstration up front because no that's just these two videos are the same thing on different technologies that's the other videos have very different openings but yeah okay the integrations that you're making right now do you know where they are um with integrations what do you mean do you mean like so you showing the school uh community i don't specific like in some videos if you go to the channel i'll show a good example like sometimes I'll pull up the school community as part of it and say, Hey, by the way, everything, this is what we do in the channel, that type of thing.

8:08Um, but in most videos, no, I don't pull the school community within every single one, but typically like prior to this video, I did, but not all of them. Okay. So I would, I would recommend, um, before you make the videos, figure out what integrations you're going to make. So, so here's the difference. So for everybody who's listening to this, especially if you make content, the difference is not that we're going to make a call to action. So we're not making a call to action. We just want to demonstrate your concepts using your tools and products. Right. And so if you, if, for example, you saw the recent, probably if you've looked, if you've seen any of the last like 12, 10 videos that I put out, I used to do this like, Hey, by the way, I have these books.

8:49You can go check them out. Right. I was like, why am I doing this? I talk about the shit that's in my books. I just started pulling my books over opening to the page and be like, Hey, so what I'm talking about right now is one of these three frameworks. This is the framework we're talking about. Here's how it applies. And then I don't need to say, hey, go buy the book. It's just like anybody who's like watching immediately is like, oh, wow, I kind of want to know what's inside, what else is in the book, right? I think if you were to say, like, just be like, yeah, so I'm going to go over to my school community.

9:18I'm going to grab this file. This is kind of the roadmap that we're going to use. And then like unclick over and then you go into it. It'll be really seamless. And the nice thing is you can add it like you can add way more of these than you can have like a right hook. As soon as we started doing this, my book sales tripled and I'm not even making any CTAs. And so I think integrating it like that and like every video, I don't know if you have a checklist for your videos, but I would encourage you to have one or your team or whoever helps you out of like, and then as you get into it, it's like, what are going to be my one or two integrations?

9:50If you know what you're going to talk about, then you can just plan when you're going to, you'll have the page, you know, you'll have the page pulled up when you get to that section, you pull it up, you click it and then you're right back. Right. So it's not, it's not like, it's not right hooky. It's not weird. Um, that's helpful. Cause I've done that, um, like intermittently, but like, I don't do it like religiously every video. So that's good to add to the checklist. I think. Yeah. I think adding it, like being discreet about it, being purposeful about being subtle. Yeah. I think it's kind of the goal.

10:18Okay. Um, okay. So you got your pin comment. That's good. You have this one, which is great. Okay, so we have these two, which are the two big ones. Obviously the integration is actually going to be the one that drives the most, in my opinion. But these two are key. Okay, so without going through more of this, because I want to be mindful of time. Okay, so let's click over. So let's say I like this thing. Great. Do you have a universal description for all your videos, I'm guessing? I just changed the description. Yeah, it's like just the tools change. So the advantage is if you keep it unique, like you don't mass change your descriptions, you can make your call to action in the description contextual to the integration.

11:02It's just like in the video, it's like you're making the integration contextual because it's not, it doesn't feel like an ask because you're talking about whatever this topic is. And so that it naturally leads to the product that you have that includes that thing. And so we just want to basically keep it congruent with the other, you know, the other CTAs that you have. If you had told me just for everybody else, if you had told me that you, you mass changed them, which by the way, if you don't know, you can do that, which is great. The pinned comment is where you can keep it contextual. Cause that's not going to get changed when you do the mass like deletion and then like substitution on your, on your descriptions.

11:34That makes sense. That's good. Yeah. So like the CTA in the comment would be contextual to the video, but then this time is one description. Okay. That's interesting. Yeah. So it's like, Hey, if you liked that map version of this, it's in the second module of my community era. And it's like, cause now it's like, cause people aren't, people don't want to join the community. They want whatever you just showed them. So it's like, Hey, here's that thing I just showed you go here if you want it. And I think it'll just, it'll convert better. Cause you just made it relevant. That's, that's really nice.

12:03Okay. So let's just, so those are, those are just like very quick off the, off the, off the cuff things that we can do to improve it. If I were to do any more time, how are you picking your topics for, uh, for YouTube? So something about the community, other research, I'll check out like what everybody in the space is making and just try to make like new, fresh or big things. So it's a mix of like stuff I want to make, stuff that I'm hearing from the community. And then I'll just take a look at what's on YouTube, what's on different platforms, and then try to plan out like three or four videos based on that.

12:35I think that's one of the areas we need to be better at is getting scientific with like the topics and the ideas. If you guys are curious, by the way, all I'm looking for here, so the search here, there's another one called oneoften.com. That's a little better than ViewStats. I pulled this up because it's free. But oneoften.com, basically, you can just search in there for the categories that you do. And it'll show you the top videos on like an endless scroll. It'll give this endless scroll of packaging and headlines. And so what we do is I'll show you what it looks like for us. so i see they give me this and they're like okay these are outliers we can see these are 16.6x outliers 27.8x outliers compared to the channel average like we just they pull these together and they're like okay is there a version of this that we can that we can do right can we can we pull off some like um don't like don't launch a second product without watching this video don't buy a new iphone without watching this video so we just look at this and try like how to make the greatest comeback of your life, how to make the greatest comeback, like a revenue screenshot, maybe something business related.

13:40And so they'll put their notes in here. Okay. These ones are working really well. Like 10 rules for making your first million was an adaptation of, you know, these, these videos where we see these, these outliers. Okay. So for everybody, as you guys are going through this, like the order of operations, if you're making content is you pick your, you pick your big idea first, right? A lot of people are like, ah, what am I going to make today? It's like, start with the topic, figure out the packaging, and then you make the video. And then for you, you'll have, you'll have it planned out and then we'll do the integrations.

14:10Like you'll know what your two or three integrations are going to be. And then when you put your pin comment, make it relevant. Okay. So I think that's, I think that was, I know it was a detour, but I think it was important enough for people who make content. Okay. I would probably not call them by the name of the community because they're not there yet. so i'd probably call out business owner or whatever the whatever you want to be more specific about the avatar i think i would probably use as my my thing here um i would i would probably put this price increase lower probably around the cta at the bottom because i'm not considering buying yet i'm seeing if this is for me right now so i would have headline around the avatar and then i would probably have i would still follow the same kind of proof promise plan um set up which is like uh and it's not in that order so it's like promises uh you know we're gonna help you do this thing um the proof is we have one point you know we have we have a bunch of people um i think this is actually really strong this is me being a not super tech person like that that's super interesting um i think if you can talk about because you do you have a lot business owners yeah a lot yeah yeah dude because right now i would be talking about money saving so like what are the pains that a business owner experiences is like you can cut down your low labor your your low low cost labor by 50 if you just learned some of these tools i wouldn't put that number in but i'd be like you can you can dramatically decrease the amount of employees that you need to have and they'll do better and they'll never get sick and they'll never have sexual harassment claims and they'll never ask for work you know workers comp or liability right so what are the pains associated?

15:50Imagine having all of the things that you need without having endless meetings. Get more into the perspective of the business. What are all the pains business owners go through? This is me doing integration. Inside of the offers book, I would pull it off and be like, we talked about the list of all the problems. I think listing out the problems would be really valuable. I would probably split test a version of this where it says problem arrow solution. So it's like for, for like to get rid of meetings and all that stuff, this is the, like, I would want to be specific about the problems that I'm going to help them solve, because I think the more specific you can be, the more compelling this copy will be.

16:26Cause like generic automation in general, like I understand I should do it, but I don't know what things I can automate.

16:35Yeah. That makes perfect. I think that one of the things we consider is the fact that we have a couple of different avatars. Some are business owners, really successful business owners that want to crush it. But we also have aspiring entrepreneurs that want to make their first $2 ,000,$5 ,000 online. And the kind of things they look for are very different. So when I was writing that, one of my thoughts is how do we capture both? I mean, we could just list it out as what we're about. That's why it reads as generic. So I would do entrepreneurs as the headline because that'll cover both, right? People identify with it even if they're not, you know, whatever.

17:08And then I would probably go for promise. And then the pain side, I basically, you're going to go individual and then business. So it's like individually, here's all the pains you solve by having these automations. At a business level, these are all the things that that translates to. Okay. That's nice. So it's like, if I help you do this one thing, that's great. At a business level, that one thing translates to this, which then is future pacing for somebody who's aspiring and present day for somebody who's at that level.

17:43Yeah, that's pretty tasty actually. Okay. So that's just on the copy stuff. Um, I'll look at the video in a second. Let's see here. Um, a lot of these, I would, I would do, I, I hate saying this, but I would probably, let's see here. Hold on. I'm going to, I'll give you my, my actual, I love the meetup pictures. That's really cool. I like, I actually really like this. I would probably, you know, I would probably cut out the social, like all of this underneath of these, um, this stuff. Cause it's really, it's really noisy in terms of like eyes. Um, and I would probably use some marker or something like not actual marker, but like digital marker to highlight what I want someone to read.

18:24Um, just so that, that would just be like a small thing that I would, that I would consider doing. I think this is really strong. I would probably put this first. Wow, okay. Because it's real life. You know what I mean? And I would probably put some banner here that says, the best IA community in the world, something like that. Because this is cool. Real people, artificial intelligence. I'd write that down. That's good. I like that, yeah. Yeah, okay. All right, let's see. Hey there, it's Jack. AI and automation is changing the world right now. If you can give me 90 seconds, I'd love to show you how this group might be able to help you.

19:02I wanted to start with results. We pride ourselves on being the stuff that works. Christine, for example, made her first 10k a month only 54 minutes ago. I built two separate businesses now from zero to 50k a month. I absolutely love AI and automation. We're about the latest AI and incredible automations. But fundamentally, it is only about the stuff that actually works. Whether you want to make a six-figure income with AI, you want to streamline your existing business, or you just want to make cool stuff. Kind of like this SpongeBob. Every time I go to a new country, there's like multiple people who come to tell me at least three to say, dude, I made X amount of money with automations.

19:25When I was in Frankfurt, someone told me they made like 18K selling the tone of voice AI automations. It's in every single country that I go to, whether it's like 10K getting the first clients or whatever it is, it's stuff that works. Anybody can do this regardless of your skill level and where you're at with them. So for example, just pick out some results. Glenn made 20K that week selling AI automations. I had someone told me only three days ago, they didn't even try to sell automations. They just said, hey, hey, seven business owners, what do you think of this? And they said, I want to buy it.

19:42He was like, it's not even for sale yet. We really pride ourselves on getting the framework and the automations that are best in class and don't exist anywhere else. So you can crush it. Inside the group, here's what you get. You get me. So basically for$50 or whatever the price currently is, you get me working for you full time all day, every day. So you don't have to sit down and figure stuff out. I go out and I do that for you. I look at all these tech and I build the cool stuff that'll help you smash it. And you get head of tech, you get a onboarding manager, you get five tech support calls every week.

20:00We can give you a hundred percent solution guarantee all your money back. So if you're struggling with something, we will help you figure it out to make sure you can get flying. We do monthly cash prizes, we do competitions. We like to have rockin' all good time inside the group as well, obviously, it's inclusive content that you can't find on YouTube. And we have a level system where you can earn points as you basically add value to the group can speak to other people basically getting thousands of software all the way up to free lifetime membership think of school is like a little bit like reddit on storage right two days ago introduced himself 55 comments 28 likes support calls game and diary every friday we have business masterminds with me where we can sit down and ask any question you want about how you go from where you're at now to where you want to get to every week we have these beautiful masterclasses with experts in different areas whether it's copywriting linkedin facebook ads any social media thing you want to in the classroom section we have to start here here i'll show you how you can save money in the membership so if you go for annual you're gonna be called discount you get exclusive trainings on top of that you get really sick looking avatar then we have every automation this is every single automation i do a channel as well as loads of exclusive ones that you can't find anywhere else and you select one so you want to make money voice social media you can come down you can basically just download it and upload that to make the entire blueprint for you automatically or you could you know frankenstein and build your own which many people do and we've got all the agents and resources of course there on top of that we've got master classes that i told you about so in here you've got things like growth hacking youtube people millions of subscribers we've got high ticket sales community growth neuromarketing you name it we give you the depth but we also want to give you breadth so you need good exposure to help accelerate whatever in particular your goals are and then we've got community automations but what's really cool is a leveling system that sits in school so when you come in you will be a fax machine you start at zero you get nothing you deserve nothing but as you level up in the community from speaking to people adding value you start to unlock things there's a core benefit at every level as well as hidden bonuses you can find out so for example level four you get ten thousand dollars of software level five you get exclusive call with me every month as a traveler you unlock avatars all the way up to free membership if you think it's gonna be so valuable in your journey i'd love to meet on the inside all right um hey guys real quick this podcast only grows from word of mouth quite literally there's no other way to grow a podcast than word of mouth if there's some element of this that you think somebody else should hear or would be relevant to them it would mean the world to me if you shared this via text via instagram via dm feel whatever way you like to share stuff for the people you love.

21:33Thank you. Okay. So big picture. I don't think it's, I don't think it's bad. So just, just to, just so, you know, big exhale there. Um, I, I think it's actually a little overwhelming. Um, the thing that I, the thing that keep thinking about is like, so by the way, for everybody who's listening to this, like the way that people buy is like, they are interested and then they immediately have an objection and it just sits, it just sits in their brain until it gets answered. And if it gets answered, they buy. Because rather than try to like edit this or something, I think if I try to ask myself, like, what would I do to try and advertise this?

22:13Right? Like, what would I try and do? I would probably have some sort of metaphor or analogy that gets brought up. And I would probably also promise their first like automation can get done in less than five minutes? Because the big thing that I have is like overwhelm and this seems complicated. You're like, if you think about value equation, right? Like the big ones for you are going to be, I mean, honestly, there's a lot of them because you have risk, time and hard. I would be thinking about that from this bucket, which is like AI is incredibly intimidating if you don't know what you're doing.

22:51And this group is to help you know what you're doing. And so there's three components to making AI work. One is to actually do stuff that helps you in your life rather than neat tricks. That's the risk component. The second thing is to do it in a way that doesn't take you oodles and oodles of time or make you feel like you have to become a software programmer. And the third is that everyone should be able to start as long as you can watch this on a phone right now and you have an internet connection, we can walk you through it. With the first one, the first automation I'm going to show you how to do is going to make this group even more valuable for you.

23:25And you can do it in less than five minutes. And the first thing we're going to have you do, because a lot of this is we want to take something that feels really intimidating, raking it into tiny chunks so that you can actually start taking steps. Now, in the spirit of talking about steps, we can go all the way through these levels, which I'll show you. I won't get too much into that because right now you haven't made your first automation yet, or maybe you have. But let me just talk to you about the types of automations or the types of problems that we help you solve. And by the way, all these problems that we will help you solve for a business are things that if you're a business owner are valuable to you, or if you want to sell these to a business are valuable to sell.

23:58So it works the same whether you're trying to sell these services or you want to use these services, it works the same way. so like this i'm just thinking like how would i pitch this right yeah yeah and listen you probably just saw me on the internet so let me just show you some of the pictures of our meetups of people who've been in the community and this is me showing the pictures and like and that's me right yeah real person but the next thing is that you're probably wondering about is like this is me literally cuff off the cuff but that that's probably what my introduction would look like which is okay well what you're probably wondering well how many people like actually do stuff that works.

24:33Well, here's one. And instead of being shorter about it, I would tell the narrative a little bit more. This is Sandy. She struggled with X. She had tried Y. It didn't work. And then I'm Guru on the Hill comes in. Story changes. She used this automation, which you can find right here. And this automated her front desk. Now, can you imagine selling to the business owner or being a business owner and having that? Amazing. And here's her saying, oh my God, this changed my life. Now here's John. John was trying to solve this. He struggled. And then he used this plugin, which I'm now showing you. And this is what he was able to help him do.

25:10And then I would basically show that. And it's like, listen, I just showed you 10 of a hundred different automations that we have. And so whether you're trying to automate marketing, sales, front desk, customer support, conversion rate optimization, topic searching, any of these things, I can show you how to do it so that it's like having a minimum wage employee, except you don't have to worry about sexual harassment, you know, like, you know, unemployment, interviews, all this stuff, right? Yeah. And so that's probably how it's structured. And so now I probably have someone in consideration mode.