we made 106M in 72 hours. | Ep 929

0:00I'm Alex Hormozi. Welcome to my$100 million Money Models book launch event.

0:14I think it's possible to put a book in the hand of every entrepreneur in America. I'm hoping that more people get into entrepreneurship who are not, people who are in it do better, and the people who are doing really well helped me on my mission to get the books in everyone's hands.

0:36I thought it would be cool at the beginning to have the$100 million series do a$100 million launch. So the$100 million book series was actually written as one book. And it had offers, it had leads, and it had money models. It's a massive thing. I then broke it into constituent parts. each one stacked another layer of skills on top. So first you have your offer, then you advertise your offer, then you monetize the offer. Now, it makes more sense when you think, oh, all three of these were one book. It was, but parsing them out like this made it better.

1:14The point that I wanted to prove when I started writing this stuff ages ago is that I didn't have a brand when I did all the stuff that I did with Jim Lynch. I didn't have any of that. All I had was just skills. And so I thought, if I can document these skills, then I can have a visual demonstration of proof in real time that these skills, when used properly, can result in a$100 million thing. The difficulty was going to be the props and the set. Because we have events, we have people, we have things that go on at our headquarters. For me to take the whole main floor and basically sequester the whole thing for months, it's not tenable.

1:53Yeah, Christian, if I'm spending all my time, that's kind of my point. Well, okay. Oh, great. Okay, so that helps a lot. If you only use those two during the presentation, then I would rather just make a dedicated camera just for this thing. Okay, great. We fill the rest of this out. I would rather put chat in the background with you because it still keeps their eyes on your frame. That's what I meant, but... Agreed, yes. This is the thing you were talking about. This permanently removes the glare at this angle. And so I really got to do a few practice runs in the true setting. Basically like, where will I move?

2:29What am I signaling? How's the camera? Like that. and I'd rather do like three or four like that and then I'll do a full, yeah, a full run.

2:43Why are we putting so many curtains around where Alex is going to be? For a couple of reasons, but they all essentially boil down to making Alex in his control of an environment as humanly possible given the circumstances. So this entirely has to do with limiting distracting stimuli to keep Alex blind to as many things as humanly possible. Minus his slides, honestly. So here's zero clue what goes on with pretty much anything else going outside of this bubble. This is like right here, it says that's enough value. I'd be like, are you not entertained? Or is there even more? Everyone I know who's not in my immediate circle has texted me being like, so it looks like you're launching a book.

3:29Looks like you got a lot going on. Yeah, great. I am knee deep in just a bunch of different facets of the launch. You know, it's a few hours for everyone who shows up, but it's like multiple years of preparation that we're doing. And so the entire team's working overtime to make this happen. We have built a team around the core values like competitive greatness. you see in those moments like who's actually made of the real shit like who leans into the challenge who embraces it who chases it most people only see this event as an event but they don't realize that this event is being supported by an insane culture that is already existing in an operating business most people will just spin these teams up just to support an event but you're not going to get the love, the care, the compassion to want to serve at that highest level.

4:23I don't think you can manufacture that. I just think it's super hard. In position. Maddox. I'll call it. All right. Perfect. We'll do it like we would do it. Thank you, sir. All right, guys. To the rehearsal.

4:50You ready? You ready? All right, let's roll. I'm Alex Ramosi. Welcome to my$100 million Money Models book launch event. And we're going to try and break the world record together here live. So I've got the Guinness judges right here. We're trying to break the single fastest selling nonfiction book in history in a single day. So Prince Harry is the one who owns that record right now with 1.4 million copies for his book called Spare, which came out last year. Before that, I think it was Barack Obama's book, which had come out many years before that. After that, it was Michelle Obama becoming, I think it's like 750 ,000 copies.

5:29So like big names with gigantic media behind them, literally like globally recognized. And so I had to tell my team this, which is like, we're trying to do something that literally no one has done before. And so we should expect to do things that literally no one has done before in order to do it.

5:58How many days are we out? One day. One day. Probably not even less. Less than 24 hours now, right? Yeah. Yeah. 20 hours. How do you feel? I feel so fabulous and excited.

6:16We are doing sales support training for the 100 million dollar money models launch. So what you see here is a team of internal ACQ team members. Some of them are in sales, some of them are in our workshop teams. Really pulled from across the organization and we are preparing to staff the phones for launch tomorrow. Alright!

6:35Happy Friday! Yay! It is train day number two! All right, we are here. We are in day two, role play one, so get ready to be creative as your customers. We really want to make sure that every single team member has a clear understanding of each offer, and that they feel comfortable that they can concisely convey the value in a way that aligns with our brand standards. So really important just to make sure everyone feels super comfy going into tomorrow. We're really here because we want to help business owners, irrespective of their size, scale, industry, origin, we are the team who can help literally anyone grow their business.

7:13So people will either have the option to buy one book of$100 million money models or they can buy the bundle.

7:24So where you too can put this box in your hands and feel just how chunky it is. And my favorite part of this bundle is this scan me to scale faster. Where does this go? L198. Workshop!

7:39How much does the bundle cost? $599. Cold, stone cold. All right, love it. $5998 is how much this is. One of the things I practiced the most was actually just going through the motions. So it's like I had to practice what that flow was going to be and do it over and over and over again so that when I'm actually live, I'm not thinking what are my hands doing. So it's a lot like, I think, I don't play a musical instrument, but I would imagine that people who play the guitar and then sing, it's similar, where it's being able to do two things at once. And so I had to kind of like play the guitar while singing figuratively, and I had to just do a lot of reps.

8:15That one's like dope. No, that's, yeah. Yeah. I need speed. Need for speed. And I do like, there's no ambiguity with this guy. That kind of speed, I have a need for speed. There's like hundreds of tiny things that I think people don't see and just have to be there. These are some decisions where we're going to have to live with the consequences because we can't do live again and we're not gonna know what's gonna happen. So like should we have the phone number up? When should we have it up? What phone number should it be? Should it just go to the CS team? Should it go to a sales team? All of those are decisions that were one-time decisions that we just had to make and just like hope we made the right call.

8:58What's up? What's up team? How's it going? How you doing? How's your trip? It's good. Alex is doing a run through downstairs. Oh yeah? Do you want to go check it out? You can if you want. I've seen three drafts of it. Oh, okay. He wrote this first and then he was like, hey, this is missing two other pieces. I'm going to do the offers and then the offers had no launch and then the leads had the launch. Because if you release the money models without the offers and the leads, they're like, wait a minute, I don't know how to do those things. You could have argued that you could release it either way, but this is the most valuable book.

9:32If someone thinks, oh, this could help me double my business, it's very easy. I'm not saying we promised that, but I'm saying it's very easy to justify the expense within a B2B context. The issue is no one believes you. If I said I can double your business, if you believe me, then it makes sense. I wanted the entire event and the lead up to the event to exist as proof. The best way to get someone to believe is to have already done it. Proof above everything.

10:24Everyone's like on edge right now. I have a terrible fear that the cursing in the promo video will have the stream get listed as 18 plus. Whatever anxiety about that, multiply it times 1000. Oh good. Face noises create so many problems. How are you going? Like my career's on the line. In the best and worst way possible. Rather than like, how do we win? It's like, well, how would we fail? And okay, there's six ways that this could fail. How do we prevent every single way from failing? Here are the choke points as I see them in order, and we'll find out after we're watching this if I missed one.

11:09But one is if for some reason the social media platforms throttle our ability to spend money on advertising. Sometimes it happens. Like if we can't advertise the event, the event's not going to be able to be as big, which means we're not gonna break the record. Okay, so drama of the day. At approximately three hours ago, four hours ago, I was selfishly sleeping and our Google Ads account got down. So the plan now is to pivot, just re-wrap the budget towards Meta. And if that doesn't work, we'll be right towards TikTok. If that doesn't work, we'll be right towards LinkedIn ads, whatever we need to do.

11:39The next choke point is gonna be emails and texts. Doing some last minute checks on the main announcement email. We also have the SMS that's about to go out as well. and this is the number one most important action I'd say of today aside from everything else is make sure that this sends. Oh, they're firing. The next choke point is where people click the link. So if they click the link, we have to make sure the link works. We checked all the links yesterday and a bunch of them are broken. The fourth choke point is going to be we have to make sure that Shopify can process payments. Our Shopify link was sending people to Serbia.

12:17Those are all of the choke points as I see them. We will find out if there's new ones that I did not know about. And yeah, we'll find out.

12:32Okay, five minutes? Five minutes? Five minutes right here. Okay. When we're selling, stay slow. I want to stay calm, and I want to help the person make the purchase. We're making history here. This is insane. Let's go. What's going to happen? It's going to go great. We're about to break records. Break records, baby. Very exciting. We're about to make a lot of money for a lot of business owners. Either it's going to go really well, which was a plan, so just follow the plan. And if it's not going well, well, maybe it hasn't had time to let the plan happen yet or work yet, so just follow the plan.

13:13It's launched, dude. It's launched. It's launch. It's launch. Okay.

13:19How can you go? All right, so the rumors are true? Yeah, baby. All right.

13:28All right, guys, everybody quiet on set. We're going live in five, four, three.

13:42It's time! The 100 million dollar money models book launch is finally here. Welcome to the stage, Alex Hornbottet!

14:15You guys are awesome. Thank you guys.

14:22Cameras ready? Audio ready? Lights ready? Are you guys ready? Yes? All right. I'm Alex Ramosi, and welcome to my$100 million Money Models book launch event. And we're going to try and break the world record together here live. So I've got the Guinness judges right here. Brittany, why don't you come on out? Brittany's gonna make sure that we check boxes and do the things to make this legit. Thank you so much, Brittany. We all thank you. So it's gonna be a wild ride, and you guys are gonna want to buckle up because it's gonna get exciting. With a$100 million money model, you can get really big, really profitable, really fast.

15:04$31 million of consulting work went into this. It's yours for free. You donate 200 bucks. And I made donating super easy by hiring and training 300 plus phone reps to help anyone out who has issues checking out. The massive value that you're going to get is not just the sales and marketing stuff. So did you get a chance to check out all the offers that Alex mentioned in the live? I know I saw you had texted us back and said you saw that. A money model is a sequence of offers. Is there anything else that I can answer for you as well? Yellow ship to Puerto Rico. We're about to push for a hundred million in one weekend.

15:38I'm feeling awesome. It's been a blast. This is the most we've ever worked, but it's worth every second. Big dog, Sharon. Two hundo, baby. Appreciate you guys. It's so fun. Yeah, it's so fun. We just cracked 200 ,000 problems. This is the VIP chat, so someone has to moderate that probably. There's several people. Oh my God. It's all pretty positive in this path. Big boom. Big boom. Boom! I looked at those days as like boot camp for our culture. I was talking to somebody and they were like, I'm not afraid to work hard. And I think nobody should feel afraid to work hard because of what's possible when you do.

16:26Still going. 577, 578, we may hit this. If for three days we work harder than we've worked in years, we can break the world record. These guys are the pros. Dude, let's go. I want to show the world that one of us can start from nothing and achieve anything we put our hearts and minds to. Did I say that I wrote just one book since last? I personally delivered the recommendation. I documented their exact problems and solutions. It's Jack from acquisition.com on our court live. Here's what I would also offer. That's perfect. Thank you so much. Enjoy. Thank you to all the players for putting books in the hands of entrepreneurs who need them.

17:11You guys are all amazing. The whole team was like, this is awesome. Everyone's like super gung ho on like, we want to break this record, we want to break history together. Well, hey, I'm super excited for you. Thanks for doing business with us. We're at a thousand books a second right now. It's not slowing down, it's a thousand books a second. This is crazy. This playbook gives you the exact process we follow to break through ad spend ceilings and keep scaling. So here's just a fraction of what's inside. Holy fuck. This is crazy. I'll say, I think in the moment I was just feeling like, oh fuck, like it's working.

18:09Wow, it's just so rare that the stars all align. Can you give me access to Layla's office? Can you talk to her? Okay.

18:25So if we can get the book dude here during the stream, I will interrupt the stream to present the world record award during the stream. I could bring them up with me and be like, I have something. Yes. I think that'd be good. I'd be like, I have a special guest. Okay. Here to tell you something. Yes. What is the least important thing that I'm spending time and money on? Am I willing to trade that for this other thing that I want more? If the answer is S, I make the trade.

18:56Number one, baby, let's go. Guinness World Record, broken. Wow. Could not be more proud of Alex Lela, the entire team, because the sheer amount of work that has gone into this, to every single detail that's gone into this launch. You look into it. Woo! I thought it would be cool to disrupt him in real time and just tell him that it happened. Because I also think when you're up there performing, knowing that your performance resulted in a result that you want, it can alleviate some of that tension that you have. And it can also make you want to keep going. So I think it's really motivating to know that you've won.

19:36Like, winning makes you want to keep winning. And so whenever I like to think of my situation, if I think it's hard, there's always someone who's had it worse and done better. With that being said, let me bring up our next mystery headliner. Actually. Okay. We are interrupting. Okay. Because I brought some friends. Oh. To give you something. No shit. There we go. You broke the record. You broke the record.

20:04Hi, Alec. As you know, this record is continuing for 24 hours. And we're still going. So it is quite an officially amazing achievement. You have surpassed the record already so soon into the 24-hour launch. So we will get that final number tomorrow morning and see where your final number is. But we can confirm, the three of us, that you are the official new record holder. Sue. Congratulations. Thank you.