In short
TI TV episode featuring a sit-down with Architect Capital CEO Jessica Lessin and OnlyFans investor James Sagan, plus segments on NVIDIA’s open-source AI releases, Menlo Ventures partner Matt Murphy on Anthropic/venture trends, and KeyBank software analyst Jackson Ader on software stocks.
Guests (backgrounds)
- James Sagan: Founder of San Francisco multi-strategy Architect Capital; previously invested in Juul.
- Jessica Lessin: The Information editor-in-chief and CEO.
- Phoebe Liu: NVIDIA reporter at The Information.
- Matt Murphy: Early investor and partner at Menlo Ventures; Menlo is an Anthropic investor.
- Jackson Ader: Managing Director, software equity research at KeyBank Capital Markets.
Key claims (Sagan/OnlyFans)
- Architect Capital took a ~16% minority stake in OnlyFans at ~$3B valuation.
- OnlyFans is framed as “harm reduction” with creator-first economics: creators take ~80% of revenue; Sagan cites low CSAM/illicit content, human moderation, and creator KYC.
- He argues direct payments (no ads) make it the “incentive-aligned” creator economy and could expand beyond adult content once tools/payments improve.
- He cites GMV ~$8B, revenue ~$1.5B, EBITDA ~$750M; plans to move from minority to majority over time.
Notable examples
Juul investment (public health framing); creator stories like “Margo’s Got Money Troubles”; New Yorker feature on OnlyFans; claims that most revenue comes from direct messages.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOIntroduction to James Sagan and Architect Capital
1:08 to 1:32
Jessica Lessin introduces James Sagan and his firm Architect Capital's stake in OnlyFans.
“Architect's founder, James Sagan, is also known for his investment in the e-cigarette company Juul.”
James Sagan's Investment Philosophy
1:32 to 2:12
James discusses his under-the-radar approach to investing and the rationale behind it.
“I am thrilled to be sitting here with James Sagan, the founder of Architect Capital.”
The OnlyFans Opportunity and Its Impact
2:12 to 5:50
James elaborates on how he got involved with OnlyFans and its role as a harm reduction platform.
“So how did the OnlyFans opportunity come about?”
Understanding the Business Model of OnlyFans
5:50 to 8:10
An exploration of OnlyFans' business model and its advantages over traditional adult content platforms.
“Well, I want to talk a little bit about the deal and then get into some of those interesting issues and how the company approaches them.”
Insight into OnlyFans' Financials
8:10 to 9:49
James shares insights into the financial performance of OnlyFans and projections for future involvement.
“Well, you know, I'm really fortunate in the sense that, you know, my LPs, I've intentionally sort of designed my limited partnership base to be incentive aligned with me and to make money.”
Challenges and Opportunities in Financial Services for Creators
9:49 to 14:00
Discussion on the challenges OnlyFans faces with payment processors and plans to provide better financial services to creators.
“because most people have heard of it but never experienced it.”
Understanding Financial Challenges on the Platform
14:00 to 16:46
Discussion on the structural problems banks face in the creator economy and OnlyFans' advantages.
“And, you know, I don't think that the banks are prejudicial in some way.”
Safety Measures and Content Moderation
16:46 to 18:25
Exploration of OnlyFans' KYC processes and efforts to ensure platform safety.
“And these are some of the world's most, some of the most interesting entrepreneurs in the world.”
The Future of Content Types on OnlyFans
18:25 to 21:19
Analyzing the balance between adult and non-adult content and the implications for creators.
“that there's several worlds in which we can go public.”
Changing Perceptions of Creators and Brands
21:19 to 24:21
Discussion on the evolving stigma around OnlyFans creators and their brand relationships.
“that has not yet expressed itself fully.”
Show all 27 chapters
AI's Role in the Creator Economy
24:21 to 26:38
Debate on how AI might disrupt or enhance the OnlyFans platform and creator interactions.
“that you could get to the creator, the more that you can have an authentic connection with the creator, typically is the more money that you'll, you'll spend.”
Investor Insights from James Sagan
26:38 to 28:00
James Sagan discusses the motivations behind his investment strategies and operational challenges.
“that will be more and more important on a forward-looking basis.”
Introduction to James Sagan
28:00 to 28:36
Learn about the unique position of Architect Capital and its exciting talent acquisition.
“Not many of you around these days, right?”
Phoebe Liu on NVIDIA's New Release
28:36 to 29:21
Discover NVIDIA's latest model release and its implications for AI tasks.
“That was Jessica Lesson with Architect Capital's James Sagan here on TI TV.”
Understanding NVIDIA's Model Routing Software
29:21 to 30:48
Explore the new model routing software and its benefits for AI task management.
“Yeah, relatively tiny, even though still a lot.”
The Importance of Model Size in AI
30:48 to 33:03
Learn about the significance of model size and NVIDIA's customer targets.
“Now, I want to talk about the size of the model briefly here because size in model land has become so important.”
NVIDIA's Open Source Strategy
33:03 to 35:38
Understand NVIDIA's ambition to develop leading open source AI models.
“And so Nematron 4, is the ambition here ultimately to challenge the open source models that are best in class here in America?”
Investing in Open Source AI: Matt Murphy's Perspective
35:38 to 36:51
Gain insights from Matt Murphy on the competitive landscape of open source AI.
“Like, they need to sell hardware at the end of the day.”
Navigating the Future of AI Models
36:51 to 42:00
Explore the evolving landscape of AI models and the challenges ahead.
“That is Phoebe Liu, our NVIDIA reporter, here at The Information.”
The Future of AI Expansion
42:00 to 43:34
Explore the potential areas of growth for AI companies and their ecosystems.
“I mean, it's really spread its wings into so many different vectors of the AI puzzle.”
Evolving Dynamics of Venture Capital
43:34 to 45:39
Discuss the shifting landscape of venture capital in the context of AI.
“And now it's created maybe 10 companies that are hyper-scaling.”
Consolidation in the Venture Landscape
45:39 to 47:45
Understand the implications of the consolidation trend in venture capital.
“Yeah, well, like we had a company called Graphite bought by Cursor.”
The Role of Early-Stage Investments
47:45 to 48:32
The importance of early-stage investments amidst a competitive landscape.
“I would say we have a seed motion, but I think if you're a firm and that's all you do, there's still plenty of opportunity out there.”
Transition to Software Equity Research
48:32 to 48:58
Introduction of Jackson Ader and the discussion on software company performances.
“Well, Matt, I want to thank you for coming on.”
Current Trends in Software Market Growth
48:58 to 52:44
Examine the factors driving growth in the software market currently.
“So I was looking at a basket of about 100 software companies that I regularly track, as the coolest among us regularly do.”
Acquisitions and Market Consolidation
52:44 to 55:15
Assess the potential acquisitions within the software sector, focusing on AI labs.
“you know, because for the longest time, the short list of who could acquire these companies would have been, you know, Microsoft and Oracle.”
Salesforce Leadership and Market Impact
55:15 to 56:00
Discuss Salesforce's leadership changes and their implications for growth.
“Salesforce has a habit of posting some big AI-related growth numbers, but you never really know what goes into there.”
Transcript
Automatic transcript. May contain errors.0:13Welcome everyone to The Information's TITV. My name is Akash Pasricha. It is Tuesday, August 11th. I am back in the saddle. Thank you to Stephanie for guest hosting while I was out. What a show do we have planned for you today? We're going to kick things off with a special conversation that our editor-in-chief and CEO Jessica Lesson had with James Sagan, the founder of Architect Capital, a firm that recently took a minority stake in OnlyFans. I'm then going to sit down with our NVIDIA reporter to unpack the company's big release today of its latest open source models and some new reporting that she has on the company's open source strategy at large.
0:53We're then bringing on early anthropic investor Matt Murphy, who is a partner at Menlo Ventures. And we're going to close out the show with a deep dive into the current state of the software sector. It's going to be a great one, so let's get right on into it. Architect Capital, a San Francisco-based multi-strategy investment firm, recently took a 16 % minority stake in OnlyFans. Architect's founder, James Sagan, is also known for his investment in the e-cigarette company Juul. Our editor-in-chief Jessica Lesson sat down with James for a conversation about how the OnlyFans deal came together, the future of the platform and Architects investment strategy.
1:31Here is that conversation. I am thrilled to be sitting here with James Sagan, the founder of Architect Capital. James, in a world where most investors like to see their name in lights and to have big headlines around their activities, you've taken the opposite approach. You have been completely under the radar as an investor, first in Juul and most recently OnlyFans. And I'm thrilled to sit down with you today to talk about the future of OnlyFans and your other endeavors. Yeah. Thanks so much for having me. I love it. And I should say off the bat that my husband, Sam Lesson, was a co-investor alongside you in the OnlyFans deal.
2:12So we'll let people know that. Okay. So how did the OnlyFans opportunity come about? Yeah. You know, I, it was a fairly sort of personal story, actually. And I got to know the owners and an employee of the company on a personal level. and unfortunately the owner was sick and I was sort of helping in an advisory capacity and helping them sort of sell the business and find another partner. And I eventually realized that I was kind of the best person to do this by virtue of my historical endeavors, which we're not afraid of complexity at Architects. We have a real spiritual mission to lean into complexity and sort of a call to adventure.
3:02which has kind of been forgotten in the financial world, in my view. Too much AI. Well, it's not even that. There's a number of market structure problems whereby the canonical funds can't participate in certain opportunities because they have restrictions and their limited partnership agreements. They have LPs in some cases that are incentive misaligned. And in our view, we lean into complexity. They're moral and otherwise. and we lean into things that we think are really good and misunderstood. And, you know, Juul was, I think, maybe the most poignant expression of that, where I think it's, from a public health perspective, one of the best businesses in the world.
3:40If you had the world's billion smokers transition to Juul, which is far safer than a cigarette, you would save, you know, hundreds of billions of dollars globally in preventable health care. And, you know, OnlyFans, I think of as a very similar kind of structure whereby it's a harm reduction business at its core to a degree. And it's a lot more than that. Say more about that. So OnlyFans, as most of our viewers will know, is an adult content platform. Yep. You call it a harm reduction platform. Yep. I think it's, that would be, you know, it's much more than a harm reduction platform. But today it could be, you know, I think that's one of the best ways to look at it.
4:20You know, adult content and, you know, sex work has, you know, been a, it's the oldest thing that exists. And this is the safest way in which adult content has ever been provided on the internet. Where a harmful disintermediator, there are no harmful intermediaries, which is often the case with sex work. The creators themselves make 80 % of the revenue. We have, you know, some of the lowest instances of CSAM and illicit content because we have incredible content moderation. and every creator is KYC'd in a way that is tantamount to getting a bank account. And so from that perspective, it's, you know, inarguable if you're a pragmatist, that this is like a completely disruptive business model that is far better for anybody who participates in this space.
5:04And I would argue that today, that is why it's so successful. It's not an accident of history. The reality is that, you know, advertising platforms in the adult space are pretty harmful at their core to creators. You know, advertising platforms are good at making you famous. They're really bad at helping you monetize. And so, you know, in 2018, 2019, a number of adult content creators realized that they could, you know, interface directly with fans with no intermediaries and charge them for, you know, exclusive content. And they made, you know, orders of magnitude more money and they could do it as, you know, whenever they wanted.
5:42Nobody was coercing them into this work. And some of them have become so successful that, you know, they've retired their parents. And I think that is inarguably good. Yeah. Well, I want to talk a little bit about the deal and then get into some of those interesting issues and how the company approaches them. But so you bought around 20 percent of the company. Yeah, around 16 percent. 16 percent. Yep. At a valuation of about three billion. That's right. That seems like a discount, perhaps. But tell us a bit, just given the strength of the business, like, how did you think about the deal? Were you looking to acquire more?
6:21And clearly there's a pretty big tax on that valuation because I suspect most investors didn't want to touch it. Yeah, that's largely correct. You know what's interesting is that, you know, there are a lot of investors who are very interested in the platform and they had no deep moralistic concerns. They had broad reputational concerns. Well, my friends might judge me for this. And so I think that provides an opportunity to reauthor what the platform really is. Because if people really understood it, and it's tough to understand, most people, you know, everything is behind a paywall. Right. It's a nascent...
6:59There's no app. There's no app. It's a nascent form of contents that's largely intimate and is like the only venue on the internet for intimate sort of adult connection. and people pay for it directly. You know, people don't pay for pornography. And so there's obviously something different here. And there's obviously ways in which the platform can horizontalize into other spaces outside of adult content. It's the only platform that's incentive aligned with creators on the internet. It's a business model innovation. And you mean that because there's no advertising that the platform is selling against.
7:34It's just all direct payments between the creator and the customer. And that sort of direct monetization sort of business model, let's say, I think will represent a lot more of the social media economy in the future. And it's sort of the inverse incentive structure from the metas and the x's. And those platforms are wonderful in many respects, but this is the largest creator economy on earth. And it's the only one with the resources and the sort of brand recognition to sort of meaningfully expand what is possible in the direct monetization space. So you did this deal. What did your LPs think of it?
8:12Well, you know, I'm really fortunate in the sense that, you know, my LPs, I've intentionally sort of designed my limited partnership base to be incentive aligned with me and to make money. as opposed to, you know, preserve some narrative structure or so on and so forth. And there's a big principal agent problem that's emerged in private markets, which has narrowed the aperture of what most funds can invest in. And I don't have that problem. And I've intentionally structured our business so as not to have those problems. And we've typically dealt with really complex mission-driven problem sets.
8:47So namely, you know, financial inclusion in emerging markets was kind of how we started. and we became, you know, the sort of, you know, most prominent second floor lender in emerging markets when there wasn't any. And there's some moral and, you know, sort of cosmetic complexity around that because people don't like high interest rates. But guess what? Our borrowers, our NPS score is like the highest you could imagine because we're giving them credit when nobody else will. You know, with Juul, you know, smokers who have successfully transitioned to a safer alternative love us. And so the business might be controversial, but our customers love us.
9:24Yeah. And OnlyFans creators absolutely love the platform, and even though they might be judged or condescended to. And so we need limited partners who understand that and are mission-driven behind us, and we've been able to design that. Mostly large family offices and very sophisticated ones at that. So what can you say about OnlyFans the business? This would be a great time to just reveal revenue, profitability, but what—because it's so secretive, because most people have heard of it but never experienced it. Give us a sense of what the business is like. Yeah, so, you know, until very recently, it was all family-owned, and it was a wonderful, wonderful family.
10:00And a lot of people don't know that. And so Katie, who's now my partner, is one of the most mission-driven, amazing people in the world. And I think she'll be one of the most prominent people in the oncology world, where she donates a lot of her resources to. And so I kind of fell in love with this family, honestly. And, you know, OnlyFans today is it's the largest creator economy in the world. Do you mean by revenue, by users? Yeah. So, you know, GMV is and this is these are sort of public figures. And that's what I'll allude to, which is it's like eight billion dollars of GMV, about a billion and a half of revenue and about 750 million dollars of EBITDA.
10:34Wow. And so you invested it less than three extra revenue. That's right. Yeah, that's right. And, you know, what we intend to do is we're starting in a minority position and then to leg into a majority position over time with the vision to bring sort of world-class talents to the business. The business deserves and it hasn't had yet. And to, you know, meaningfully expand the ways in which this platform can be used and basically to build much better tools for the creators on platform where we haven't done that to date. and by building better tools, you allow them to be more independent, you empower them and you allow them to provide access to their authentic sort of personalized brand to millions of users.
11:21And so the fans also benefit by having better, more personalized, more authentic content that is more connective, more intimate. So Dee, in this vision, as you're scaling the business, what percentage is non-adult content? I will confess, I'm a surfer. I follow a lot of surf influencers. I feel like there was a period a couple months ago, maybe, when they were pushing their YouTubes to their OnlyFans. Is that a direction that... But actually, I don't see that as much now. I get a sense that backed off. So what's your plan for that? You know, I think that a lot of... I think there's profound demand from the non-adult space.
12:01Mm-hmm. And I won't get into specifics, but what I will say is that we don't have the tools today to unlock that demand. And so one of those access, like the relationship with payments and payment processing has been challenging, obviously, like, where does that stand? And how important is that to the next phase of growth? It's incredibly important. You know, the platform has historically had a lot of challenges with respect to working with payment providers and so on and so forth. But believe it or not, it's de-stigmatized materially in the last few years. And so we're not really doing... Because, you know, the funny thing is that harm reduction businesses in general become more controversial than the terrible businesses that they disrupted.
12:47Because the zeitgeist hasn't been able to understand it yet. And so, and that is why, in my view, you see, you know, OnlyFans is one of the most, one of the biggest brands in the world, one of the most misunderstood brands in the world. And it's because the zeitgeist is kind of digesting what's going on. And as that has happened, I think that there are, you know, more and more institutional payment providers and banks who kind of understand that this is a big platform. It's a big legal platform and it's doing good for the world in many respects. And so, you know, we do anticipate sort of bringing in sort of, you know, best in class, you know, payment processors and that some of which we work with today to lower our payment processing costs.
13:29but importantly we want to provide financial products to creators who are some of the highest earning and most underbanked people in the world and i think that is you know to treat creators with dignity and respect everybody deserves financial services and that's been an important part of my career and we can do so today um by i won't get into specifics of the products but by providing them a litany of financial products like i'm thinking loans that i mean what financial A whole host of financial products that they don't have access to today. And, you know, I don't think that the banks are prejudicial in some way.
14:07It's just there's a structural problem because they don't understand what's going on on the platform. And we do, so we're advantaged in the respect. Well, the banks want to, information is a lot of reporting on this. How can you know your customer if they're, you know, from the bank's point of view in a creator economy world, right? That's right. That's right. And we do. And so we can help provide that visibility to other third-party financial providers. And importantly, like, we can provide a lot of these products ourselves. And I think that's a profoundly good thing to do. Let's talk a little bit about the harm reduction and some of the challenges.
14:43I mean, you talked about KYC and moderation, but there have also been a lot of reports and allegations of non-consensual use on the platform, middlemen exploiting people. I mean, obviously this could be very treacherous. What are your responses to some of those allegations? You know, every platform on the internet has problems. You know, we have several orders of magnitude less CSAM than a lot of big businesses. You know, I mean... For people who don't know, what do you mean by CSAM? Yeah, child pornographic content. And, you know, so Reddit has a lot of adult content. In fact, I would submit it's a large minority at the least.
15:31X has a lot of adult content. I mean, the internet, you know, the demand for it all is significant. And it only depends on the safest platform because we have the structural advantage of being able to KYC all of our creators. Meaning all your creators, you know who they are, real name, real identity. That's correct. On board, they have to provide that. That's correct. And we have an incredibly robust KYC process. Every piece of content is moderated by a human being. Every piece of content is moderated by a human being. That's right. Wow. And so we have these unusual advantages at OF whereby if you were - And what violates your terms of service?
16:10Like what are you getting off, child pornography or - I mean, there's a lot of, there's so many edge cases, I won't get into specifics there, but there are a lot of ways in which you can violate the terms of service. and we're very active in sort of cleansing the platform at all times of any sort of bad behavior. But relative to other platforms, we have sort of the safest structural, you know, we have structural advantages that allow us to be safer. And what we'll do in the future is make it even safer. And so if they're, you know, our intention is to help the creators become more independent, help them earn more money, and empower them in the truest sense of the word.
16:46And these are some of the world's most, some of the most interesting entrepreneurs in the world. And they're not often understood as that. I interrupted you before you got to answer my other question, which is how you see the balance of adult and non-adult playing out into the future. I don't have a real opinion, to be honest. We have an inclusive content policy and we care deeply about our creators today. And my belief is if you build better tools for our current creators, that there will likely be other use cases and other creators that join the platform. And if it remains adult, that's totally okay.
17:27You know, we won't shy away from that. And if it becomes more than that, that's also okay. That's so interesting to me because I could see someone in your shoes and I feel like over time, other management teams have been trying to shake off the stigma by getting the surfers or getting the, but you have a different point of view. How does that play to what you think in terms of potential exit opportunities? You know, I think that, um, I think as we reauthor what OnlyFans is, um, to define it as it really is, as what the platform is. And I think almost everybody intuits that it could be more than it is today.
18:07And I don't exactly know how that looks, but I know that if we bring, you know, we have a sort of spiritual mission to really help the creators that we have today, be as independent as possible, and to help the fans have the best content, to allow the creators to disseminate the best content in their truest nature that they can, that there's several worlds in which we can go public. There are worlds in which— In the United States of America. Absolutely. Okay. There's no reason, regulatory or otherwise, why we can't— Right now, other investors wouldn't even invest at$3 billion, which seems like the deal of a century.
18:41I think that's largely a market structure problem, again, because in private markets, believe it or not, they're more restrictive than public markets. And this is an absolutely legal business with an incredible compliance function, incredible KYC function. And I think that, you know, it is the largest creator economy on earth. And so I see no specific reason foundations in regulatory matters or otherwise why it can't be a public company. Have you floated the waters of that with any institutions out there? We absolutely have. And they've been very receptive. Got it. I wonder if you've talked about why OnlyFans is the most creator-focused creator-commy business.
19:22Compare and contrast it to some others because, you know, YouTube and Instagram, I mean, we have behemoths in the creator-commy that if they weren't doing well for creators, I don't think the creators would be showing up in droves. So put a finer point on that. They do provide a very important function for creators. And in fact, a lot of our top of funnel comes from those platforms. And so, you know, advertising platforms are wonderful at helping creators generate visibility, at generating sort of initial community where fans have a propensity towards a certain kind of content and they allow for, you know, wonderful discovery features that allows them to find it.
19:58But then when it's time for the creators to monetize their content, those platforms are not necessarily the venue to do so. And OnlyFans in its first initial use case in the adults industry has provided that venue for monetization. So I think of it as like the yin and yang of social media. And we are the only yang, let's say, that is at scale. And so it's not that those are not really important platforms. They are, and they're symbiotic. What are your relationships like with them? And do you have more, I don't know what a formal business relationship would look like, but given they are top of funnel, really are only top of funnel.
20:39Yeah. I think we intend to have amazing relationships with them and to reify them in meaningful ways so that we can work in a really collaborative capacity because creators of all varieties need both. And the current sort of array of platforms provide different types of... you know, sort of different types of, there are different platforms that help them generate a lot of visibility. And when it comes to earning money from your content, as you become famous, as you become well-known, as you become influential, that direct monetization seems to be, you know, a deserved place in that ecosystem that has not yet expressed itself fully.
21:23So you've mentioned changing the zeitgeist a little bit. And I got to tell you, I was shocked to find I had to wrest a New Yorker copy out of the hands of my nine-year-old, only because I didn't want him seeing the lengthy feature on OnlyFans that The New Yorker just published. I'm also a fan of Margo's Got Money Troubles. It seems like the culture is changing just from where I sit, but more closely to it, What are you seeing? Are some of the creators on the platform getting to that next level of creator fame, sponsorships, so forth? Absolutely. And, you know, there's a few really courageous creators who really just own sort of, you know, their small business and have also been able to be sort of accepted by brands.
22:16And some of the creators in that New Yorker article I've met personally, and they're just amazing, articulate, intelligent women. And I think that the more visibility that creators get with respect to who they are as individuals, the more that the brand will destigmatize. And, you know, I think Margo's Got Money Troubles was obviously an amazing illustration of that, where Margo's, you know, a creative, interesting, thoughtful person. And she's sort of introduced this really creative way of providing contents to her to her fans and to support herself with as a single mother. Yeah. And and so more and more of those stories as they're articulated, I think people understand why this platform is deserved and why it has a place in the ecosystem.
23:12So I would not be representing the information if I didn't ask about AI, because, you know, we have to. But also, does AI disrupt OnlyFans? I mean, we've seen Grok and ChatGPT's gone in and out of saying whether adult content will be a part of their strategy. I have to imagine it could be insanely disruptive. You know, I think part of our premise around this transaction was that it's probably the least likely platform to be disrupted by AI. And the reason for that is that people are not coming to OnlyFans for, let's say, the quality of the contents, which AI might be able to faithfully replicate.
23:51But in fact, for like human connection, you know, there's a loneliness epidemic that we're all aware of. And this is the only place on the Internet where you can authentically communicate with a human. And that's why people pay for this content. Because so, and it's, I see. So there's a no bot platform, I guess, because of the KYC. That's correct, which is oftentimes misunderstood, but that's correct. And so, you know, the closer that you could get to the creator, the more that you can have an authentic connection with the creator, typically is the more money that you'll, you'll spend. And so people pay upon the dimension of authenticity.
24:32How do you know that? I'd like, as a human journalist, I'd like to believe that's true, but how do we know that the closer to the human is actually going to retain its monetary value? Well, we see that in the data and we see that in the way in which people, you know, subscriptions used to be the largest part of the platform. And then it was sort of, you know, pay-per-view and messaging that took over as our predominant revenue stream. So most of the revenue comes from an individual getting a direct message from the creator. That's right. That's So I think that's sort of illustrative of the fact that people are looking for connection more than they are looking for, you know, generic pictures, let's say.
25:15And I think that, you know, AI will be something that the platform will benefit the platform only to empower creators. We will never use AI in any capacity to disrupt creators. And they're not disruptable anyways. And but I do think there are ways in which it can meaningfully empower creators by using the technology thoughtfully at the platform. What's an example? Not that you'll do, but just for people to understand. You know, I'd rather not get into specifics yet because we don't we don't exactly know. But what I will say is that, you know, LLMs are particularly useful tools in terms of, you know, capturing somebody's personality and helping them scale that personality and authentic capacity.
25:59But that would be a bot, not a person. Never to disintermediate the creators, never to automate chats. To brainstorm. There are ways in which they can be really useful tools. But importantly, we'll only ever build tools to help the creators empower themselves and to help them make more money and to help them scale their authentic brand. Never in a capacity to disintermediate them, which I think the good news is that's not only not likely in a world in which you have a lot of AIs flopped, in a world in which everything is AI generated. The scarce asset is authenticity. The scarce asset is human connection.
26:37And I think that that will be more and more important on a forward-looking basis. So before we wrap, James, you don't give many interviews, really any interviews. So I want to know more about what makes you tick as an investor. Give us more of how you got into this harm reduction business and how you found this edge. Yeah. I wasn't looking to be, you know, I think that we're interested in solving problems. We're both investors and operators in the, you know, with respect to financial infrastructure largely. And so we kind of go where people don't, which sounds like a platitude, but it's really true in our case.
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27:17It's like a real call to adventure at the firm. We have a very spiritual mission. And you're based in San Francisco. In San Francisco. And so, you know, we've typically succeeded by creating, you know, by identifying market structure problems, structural inefficiencies in private markets, and solving them either by creating new financial instruments, solving them by, you know, raising capital for things that are misunderstood, where we can attach at a, you know, low price that's very downside protected and help build, you know, a way in which we generate meaningful convexity. And so what made me tick is I'm sort of a value investor at my core.
27:58And today that looks like dealing with really complicated things in private markets. Yeah. Not many of you around these days, right? Are there? Or it just seems like everything has swung in the other direction. There's really not. And we are kind of unusual. And I think that's why we've been able to attract amazing talent to the firm. Because it's really exciting. And we're having a lot of fun. Well, James, thank you for joining. Thank you for sharing more about your plans and, you know, addressing the controversy. We will be watching and have you back on TI TV to see how it's gotten. Thanks so much, Jessica.
28:35I really appreciate it. Thank you.
28:40That was Jessica Lesson with Architect Capital's James Sagan here on TI TV. NVIDIA this morning released a new version of its open source models, and my colleague Phoebe Liu, Our NVIDIA reporter has some new reporting on the open source strategy at NVIDIA at large. I want to bring on Phoebe to talk about her reporting. Phoebe, welcome back to the show. It's great to have you here. Thanks for having me. Okay, so NVIDIA made some releases this morning. You have a ton of reporting on the broader ambitions behind those releases, but let's get to the news first. What was it that they announced here?
29:17Nemotron 3.5 Lightning, what is that? So the Pneumotron 3.5 Lightning is a smaller, so relatively 30 billion parameters compared to the 3 trillion that the biggest models today have. Yeah, relatively tiny, even though still a lot. And it's trained on NVIDIA's current largest model, Pneumotron 3 Ultra. And it's meant to be a kind of a lightweight version of that to run AI agents for a long time, faster and more efficiently. And the other thing that NVIDIA released today was model routing software. So this is software that would help a company kind of probabilistically route an AI task to the best and cheapest model for that specific task.
30:05So Open Router is probably the most famous company that does that. So NVIDIA is releasing free software to help anyone do that, to kind of lower the barrier of entry to making routers, which is very interesting. And just so I understand this, the routing software here, this is an open source software that routes models, whether or not the model is open source or closed source. It's basically just the software altogether that is accessible for anyone to see the code, right? Yes, that's correct. And the example that NVIDIA gave alongside the release was kind of routing tasks between Pneumotron 3.5 Lightning and Opus 4.8, which is a closed source model.
30:48Right. Now, I want to talk about the size of the model briefly here because size in model land has become so important. We obviously know that Meta's latest open source model release, Mark Zuckerberg, really prioritized the fact that it is a small model. And we've talked about small models being a focus. So the 30 billion parameters that you talked about, who is the audience here? What is the customer target here that NVIDIA is trying to access with this new model? Yeah, so I think NVIDIA's biggest customers by far has quite a bit of customer concentration between kind of OpenAI, Microsoft, SpaceX.
31:26So the target of something like this is kind of everyone else who's either trying to save money running agentic AI tasks that don't need kind of full horsepower, three trillion parameter model. And also kind of people running this on kind of their local clusters. A 30 billion model can run on NVIDIA's new kind of supercomputer PC, DGX Spark, which is interesting. And also some of its Jetson hardware aimed at robotics. Right. So let's talk about the story that you published then this morning. Put this release in context of what you found NVIDIA is going for in terms of its broader open source strategy and how it's actually investing in it and growing that team.
32:09So I think for a long time, NVIDIA has shied away from saying that it does want to develop frontier leading edge open source models because a lot of its biggest customers also make advanced AI models. But from talking to a lot of people involved in this effort, the directive really is to make the best open source AI model in the world, which is hard. We don't know for sure if it's going to be able to do that. But the fact that that is the directive is very interesting. And alongside that effort, which is targeted at Nemo Tron 4, which is their next family of models. And there's going to be one that's kind of bigger than the rest, probably labeled Ultra.
32:46um alongside that effort nvidia has been scaling up its cloud computing spending quite a bit um i think the outstanding kind of multi-year cloud services bill for uh from the nvidia regulatory filing from april 2026 was about 30 billion and that's pretty much triple that of a year ago, which is a very marked increase and kind of a proxy for just how much NVIDIA is doubling down to invest in trying to create the best open source AI model it can. And so Nematron 4, is the ambition here ultimately to challenge the open source models that are best in class here in America? Are they going to try to target the open source models in China?
33:39Because Those are obviously the ones that are leading the pack here. How good do they think they can get with it? Yeah, so I think the goal is to be the best open source model in the world, which would mean trying to challenge those Chinese leading edge open models. Obviously, that's going to be hard. I think some of the people who are working on it are saying the parameter size is going to have to be much bigger, which is part of the reason NVIDIA is scaling up spending there as well. I think NVIDIA doesn't like to think about this as competing with its customers, but I think inherently there is a little bit of that tension at play.
34:16I think the general takeaway from all of the people I was speaking to is that NVIDIA is doing this because they want to kind of spur competition and encourage more people to be able to develop more Western or American open source AI models more easily. And then the idea here is what? That as these smaller customers can use more of these models, they can inevitably buy more cloud services, which then in turn can help the cloud providers buy more chips? I mean, how does it all get back to the chips? That's exactly it. So, yeah, obviously NVIDIA is not just doing this out of the goodness of their heart.
34:56Like, this is a business decision. One of the VPs that's kind of the face of this effort, Brian Catanzaro has said that the new mode run effort is essential to the future of NVIDIA as a company because it's one of the key things they're investing in to kind of diversify their customer base because they need more people than that big that small handful of big labs that's kind of buying a lot of NVIDIA GPUs sometimes through cloud contracts they need like regular businesses and more labs and other people to want to consume that many GPUs as well to kind of unlock the next phase of growth for its business because all the software is free.
35:38Like, they need to sell hardware at the end of the day. The thing that I'm sort of thinking about, and, you know, maybe you can put this into context for us, is inevitably you have to be a certain size of a company to buy chips directly from NVIDIA, right? Most of these companies are buying, again, through the cloud providers or accessing through these cloud compute platforms or these infrastructure providers. And so I sort of feel like even if you get more customers on the ground using NVIDIA's open source models, does it actually help diversify the NVIDIA customers at the end of the day? Because, I mean, look, even if you're a company with, I don't know, 1 ,000 employees, I don't know that you're buying chips directly from NVIDIA.
36:21You're still going through AWS, GCP, Oracle even. Isn't that the reality on the ground? Yeah, for sure. I mean, NVIDIA definitely is trying to kind of stimulate a broader ecosystem of small up-and-coming clouds as well. But I think it just depends on what you count as a customer. I think what I'm referring to here is kind of diversifying the base of end users, like people who need to compute, if that makes sense. Great. Well, Phoebe, I want to thank you for coming on. It was a great story. That is Phoebe Liu, our NVIDIA reporter, here at The Information. As Anthropic marches towards its IPO, the company's early investors stand to make some big gains.
37:02Menlo Ventures is one of those firms. The company also recently raised new capital of its own, announcing$3 billion in fresh funding this summer. I want to bring on Matt Murphy, a partner at the firm, for his view on some of these topics. Matt, welcome to the show. It's great to have you here. Thanks. Great to be here. so i want to start about the chatter around open source we saw this morning nvidia put out their latest version of their open source models meta of course is diving deeper into the open source game yet again i guess after a brief little uh closed source diversion there they're they're now targeting things on both fronts uh you know who do you think is the most likely company to to offer the most competition to the open source companies in China that are really leading the pack here.
37:50Is it Meta? Is it NVIDIA? Are you looking at the TMLs of the world? I mean, who comes to mind right now? Yeah, I mean, I think the exciting thing about it is there's such a wide open landscape right now. There's no one who's really emerged in the US or rest of the world that's kind of like, you know, cutting edge, or you'd say they've really pulled ahead. So I think a lot of this chapter is going to be written going forward. And just the proliferation of open source models makes an exciting time for developers and our whole ecosystem as that leads to a lot of derivative investments around the kind of more open model, open weight stack.
38:26But if you were to pick one, who would you pick? I don't know. You know, I mean, there's obviously extremely well-funded teams. There's now 60 going on, 200 neo labs who many of them are trying to do things very specifically like, let's say, skilled in robotics or Axiom math, doing more formal verification things. So there's these very specific models. And then there's ones that are trying to be very much like the next foundation model. And that kind of research takes a long time. Reflection is a name that's thrown around a lot. You've got maybe Mistral trying to make some kind of a comeback. but underneath that, you've got tens of Neo Labs, you know, Jeff Dean's company, and I'm not sure if you know exactly what their approach is, but you know, there's like continuous learning techniques, you know, there's the kind of more vertical technology around models like robotics or whatever.
39:19So I think we're just gonna see so much. So I can't really give you a perfect, clean answer to that, but - Right. Otherwise, maybe you'd have invested in that. I'm sure you're invested in some of these Neo Labs players as well. So look, I mean, core to this open weight story is some of the pushback right now that companies developing closed source models have gotten. And you, of course, are one of the best known investors in Anthropic. When you hear this pushback that big tech CEOs put out there into the world, we see the discourse on X as well. I mean, look, there's both sides to all these arguments.
39:57what's your reaction to it broadly speaking i mean you're saying what's what's my reaction to this kind of like and i should open wave models be allowed well i'm more talking about you know you've got these big ai labs there's are they training on your data or not there's something you don't know obviously there's zero data retention is certainly what people say but you don't know what's going on under the hood i mean i i'm just wondering as someone who you know is very involved in the ecosystem. What's your reaction to that dialogue and discourse? Well, first of all, I don't like distillation.
40:35I think that is some form of kind of like stealing IP. So, you know, it takes a lot of really amazing researchers and capital to build some of what's been built. You know, I don't buy into, you know, necessarily that any of the main foundation models are stealing somebody's data or things like that. I think that, when you partner closely with customers and you help them solve their problems, your model will inherently get smarter. But I think that a number of the foundation models have kind of had a little bit of a more than a Chinese wall between what they're training on and what their customers data is.
41:14But I think it's just kind of a sign of the times that everything's kind of exploding right now around the growth of the foundation models, the open weight models, and everybody's just trying to figure things out. And so that leads to these questions. And there's kind of like a stage of fear in the unknown. And then we all learn more and get smarter as we go. And we're kind of in that transition now. Because for a while, as you know, it was really just OpenAI on Anthropic that really mattered in this category. And now we've got a whole wave of other potential models that customers can use to complement those main models.
41:49Right. When you look at Anthropic's expansion strategy, I mean, they've made big strides, you know, in biotech, in design, you know, certainly the coding realm as well. I mean, it's really spread its wings into so many different vectors of the AI puzzle. I wonder, since you're so close with the management team there, I mean, what is one area you think they wouldn't expand into? Where won't they go in the near future, do you think? Yeah, I mean, you know, it's sort of saying, you know, I'm just sitting there, you know, the quiet periods. I can't talk about two things, any forward-looking things.
42:26But I think generally speaking, my view is the power of the model keeps getting greater and it kind of ends up emerging into different categories. The fact that they've got things like co-work, anthropic as co-work, where you can build skills. So there's a lot of, one of the great things about this, it leads to an explosion of DIY, do it yourself, right? So you have the model, but then you've got all these capabilities surrounding it and the quote, you know, hardest where you can develop a lot of your own capabilities. So I think that, you know, the DIY market probably expands by 10x, but then also you've got a set of like leading companies that really focus on, you know, building an end-to-end application that crosses organizational boundaries, that deeply understands, you know, customer workflows through FDEs and the learning of their systems.
43:14So I think the application market is going to be just fine. and you look at companies like Lagora and Lovable who are absolutely flourishing and 10 other legal companies, like we're in a company called Manifest and Eve, and it used to be the worst place for the venture capitalists to invest. And now it's created maybe 10 companies that are hyper-scaling. So that's one of the exciting things about this is that the models have enabled that versus taking those opportunities away. It's freeing that. So you mentioned some of your portfolio companies, and Menlo obviously raised$3 billion in new capital for investing in these types of companies.
43:55AI companies, I should say, is very much the focus of the new capital. Right. You know, a year ago when we were talking to VCs on this show, there was a lot of conversation around DPI being the big concern for LPs and liquidity being something that LPs were obviously looking for. Have the times changed now? Is the dialogue different? Where do we stand on the DPI discussion for LPs? Yeah, I think there's kind of like your old funds and your new funds. And your old funds, the kind of SaaS era or the era before AI, I think people are kind of curious about like, hey, look, there's a bunch of TVPI, but how's that translating into DPI, especially as some of these companies are getting a little bit longer in the tooth, or maybe they're transitioning their plans to AI, adding AI products, et cetera.
44:44And some of those companies are really going to flourish and be massive around the AI wave, and some will be a little bit left behind. And that's what happens in new technology waves like this. So I would say that, yeah, I mean, I think it's normal for our LPs to want to know how venture firms and the companies in those portfolios are kind of dealing with this environmental change. I think on the new investment side, right now, people are just looking, meaning LPs and funds, It's more about, you know, leaning into the current environment and making new investments and helping, you know, companies scale up things like that rather than, you know, focused on VPI.
45:24Although I would say that, you know, we are going to be in a period of consolidation. It's already happened. You're talking about consolidation in terms of the venture fund climate or where exactly? Yeah, well, like we had a company called Graphite bought by Cursor. So, you know, if you kind of take a look at the stack, there's a lot of pieces, you know, we sold a company to called Clarify to Nebius. It's kind of, you know, the companies that are more at the infrastructure layer saying, hey, we need some more, you know, differentiated software capabilities. And, you know, I mentioned a cursor acquisition that we're part of.
46:00So it's just, it's going to be a very inquisitive environment because there's too many companies to begin with, you know, probably pursuing too much, especially like the AI infrastructure stack. and those will kind of come together and be added on to some of the leaders. And I think you'll see a lot more of that over the course of the next year. What about this trend here? You know, we hear a lot about venture is a tale of two cities right now where the big funds have obviously done very well. They're raising new capital. Smaller funds, you know, it's tougher for them. I mean, this is a story that's been going on for many years now.
46:35It's nothing new. But I just wonder, as people talk about consolidation in the venture sector, the big getting bigger, what's the net impact that you think that has on startup investing, broadly speaking? Yeah, I mean, historically, there were swim lanes to venture investing, more seed funds, venture, and growth, and then the public markets. And now a lot of those and a lot of firms kind of consolidate into one, especially given the public markets are taking so much longer. So we have a dedicated seed effort with a few partners focused on that. We have our normal kind of Series A motion. We have a growth vehicle that now is able to double down on companies and invest well over a couple of hundred million dollars as they kind of scale up.
47:19So in some ways that's good for, in many ways that's good for the venture ecosystem because you've got a number of firms that are more full stack that can kind of, you know, scale with the company. Overall, there is more capital. Entrepreneurs have more choices. I think maybe what you're talking about is, so what happens to the seed funds relative to these big sources of capital? I would say we have a seed motion, but I think if you're a firm and that's all you do, there's still plenty of opportunity out there. Many of those firms are complementary to what we and a number of the other big firms with a lot of capital are doing.
48:01But certainly we don't want to seed the seed opportunity. So again, we have dedicated partners to go after that. I think one of the things that can happen in an environment like this is you can get everyone just chasing heat and high valuations, the kind of known outlier companies. And certainly we want to be in the best of the best outlier companies, but you have to have the disciplined team, the focus to go after the early stage and catch them before they kind of blow up. That's just a key part of the job that always has to happen as a VC. Great. Well, Matt, I want to thank you for coming on.
48:34That is Matt Murphy, partner at Menlo Ventures here on TI-TV. Software companies' quarterly results so far have been a bit of a mixed bag, but the questions around the future of these businesses still loom large. For an update on that conversation, I want to bring on Jackson Ader, Managing Director of software equity research at KeyBank Capital Markets. He joins us from the company's annual tech conference. Jackson, welcome back to the show. It's great to have you here. Thanks, Ikash. Yeah, it's good to see you again. Thanks for having me. So I was looking at a basket of about 100 software companies that I regularly track, as the coolest among us regularly do.
49:10I know you do the same thing every morning. This particular basket I was looking at, it's the Meritech Capital Benchmark Index. It's up 38 % over the past three months. These are all software companies. What is driving that growth right now? Well, a couple of things. I would say without knowing the all 100 constituents of that basket. The companies you follow. It's the same companies we're talking about. I mean, what's driving it is, I think, a couple of things. One is some better fundamental expectation on infrastructure software. So that's security. that's observability, that's monitoring. I'm sure results from Palantir the other week didn't hurt that index, but the broader, I would say, application software cohort has also traded up significantly in the last few months.
50:04You could argue that that's been more driven by market technicals and some momentum unwind because let's face it, most of software has not exactly been in that top quartile or decile for momentum longs in the last year. And when you get an unwind where some money comes out of the long momentum and into maybe some of the relative losers of late, sadly for me and the rest of the sector, the relative losers have been software companies. And so we've seen a really nice bid over the last couple of months. And now we have some earnings where, depending on, I think you characterized them as mixed, that would be fair.
50:42Some earnings have been better than expected, particularly for some of the larger caps. Right. So I want to look at some other activity. Bending Spoon buying Airtable was a deal that I'm sure you paid close attention to. I mean, you cover a whole host of companies that could find themselves one day being another Airtable. Among the companies that you cover, who is the next Airtable, do you think? Yeah, we put out, every year we put out a note that we kind of call the sharks and minnows, right? So sharks eat the minnows and it's an M &A report, right? Kind of a state of the M &A landscape. And, you know, what you find is a lot of the minnows, you know, it's been some of the minnows that have been gobbled up.
51:32Sure, they've been taken maybe by strategics, but it's also been some private equity activity that has taken some of, that have kind of gobbled up those minnows. if I keep the metaphor going. I mean, as far as who's next, I mean, Akash, who could say? I don't know. Give me three of the names in the report. I mean, did you name some candidates in the report? Yeah, of course. So, I mean, one that comes to mind would be, especially maybe at this valuation, might be something like HubSpot, specifically as it relates to Airtable. I mean, you know, their competitors, maybe not a perfect overlap, but that's monday.com and asana yeah i don't think that monday is necessarily in a position you know with their founders where they would be interested in selling but you know those are the types of minnows that we're talking about still recurring revenue um still very high margin upside from where we are today and that's probably what people are going to be looking for whether it's private equity or strategics okay strategic wise do we see a big ai lab making an acquisition of one of these companies at all?
52:38It could be an AI lab, except that, and the same is true really with hyperscalers, you know, because for the longest time, the short list of who could acquire these companies would have been, you know, Microsoft and Oracle. And, you know, now these AI labs, they certainly have the equity power to do it. But they are, I don't know if the right word is preoccupied, but a lot of these companies, their cash is spoken for. And so the traditional strategic acquirers are spending their cash elsewhere. And so it might be more consolidation a little bit further down market. We've seen ServiceNow get more active in acquisitions, a company obviously that we cover.
53:24We've seen Adobe get more in strategic acquisitions of late. And so I think maybe a little bit further down, Salesforce is always in the market, right? Like a little further down the cap structure from the absolute mega caps or even the AI labs might make some sense to consolidate these companies. You mentioned Salesforce very quickly before I let you go out. I do want to ask you about the leadership shakeup in the top engineering execs for Salesforce. They have their earnings coming up in a couple of weeks. What should we be watching for and what was your reaction to that shakeup? I mean, you know, Salesforce and it's not just Salesforce.
54:04It's a lot of these companies, you know, many of the top, you know, SaaS market dominators, they, you know, they lose executives because those executives for one reason or another, maybe they want to go, you know, trade up and, you know, be a CEO somewhere else or go to even maybe a younger company and try and try and hit the growth accelerator. So I don't necessarily I'm not thinking to myself, oh, my goodness, the the the engineering leader is now out of there. and so AgentForce is in trouble. I'm not thinking that. What I'm thinking is that just what we hear from CIOs and from partners and from customers is that the hope that AgentForce would be this wonderful engine of acceleration, the reason that we were overweight the stock for about two years after they introduced AgentForce is just not coming to fruition.
54:54And so that was the reason for our recent downgrade. But what we'll be listening for is what we've been listening for for the last year. When is Agent Force going to materially or materially accelerate the overall growth rate of the business rather than showing some nice KPI metrics? Right, because if I recall correctly, Salesforce has a habit of posting some big AI-related growth numbers, but you never really know what goes into there. And so to your point, until that actually meaningfully raises the total top line, it's kind of hard to say that it's making a dent for the company. That's exactly right.
55:33That's exactly right. Great. Well, when that quarterly result comes out, we will be sure to bring you back on. I'll let you go back to your conference, Jackson. I want to thank you for coming on. That is Jackson Ader, Managing Director of Software Equity Research at KeyBank Capital Markets here on TI TV. That does it for today's show. A reminder, we are on this stream Monday through Friday at 10 a.m. Pacific, 1 p.m. Eastern. If you can't make it then, episodes are available on theinformation.com, on our YouTube channel, or wherever you get your podcasts. Make sure to follow us on social media, on X, on Instagram, on TikTok, and on LinkedIn.
56:07I'm already excited for our next show tomorrow. Have a great rest of your Tuesday. Bye-bye for now.
From the publisher
OnlyFans Investor & CEO of Architect Capital's James Sagan sits down with The Information’s CEO and Editor-in-Chief Jessica Lessin for an exclusive interview about his 16% stake in platform, AI and more.
The Information’s Phoebe Liu talks to TITV Host Akash Pasricha about Nvidia’s new Nemotron 3.5 Lightning open-source model release, Menlo Ventures’ Matt Murphy about the VC landscape as Anthropic heads toward an IPO, and we get into the software sector’s M&A environment with KeyBanc Capital Markets’ Jackson Ader.
Articles discussed on this episode:
https://www.theinformation.com/articles/nvidia-trying-develop-worlds-best-open-source-ai-models
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Chapters:
00:00 - Introduction
00:01 - Architect Capital Takes 16% Stake in OnlyFans
00:29 - Nvidia Debuts Nemotron 3.5 Lightning
00:38 - Menlo Ventures Raises $3B for AI
00:49 - State of Software: SaaS M&A and Salesforce Shakeup
