How Apple Stumbled Into AI Hardware Success, Salesforce Revamps AI Pricing, AI Homebuilder Company

31 Aug 2026 · 48 min · 18 chapters

Ask about this episode

Ask anything about it. ChatGPT or Claude reads this page and answers with the times it was said.

Connect VO and ask about every podcast you hear, including the moments you saved. Add to ChatGPT · Add to Claude

In short

The episode covers three themes: (1) why Apple’s Mac Mini and Mac Studio are surging in the AI era, (2) how software companies are changing AI pricing, and (3) near-term robotics commercialization via modular home building.

Guests and backgrounds

Aaron Tilley (The Information Apple reporter) discusses Apple hardware demand. Laura Bratton (Applied AI newsletter author) explains outcome-based AI pricing. Sukhinder Singh-Kassidy (CEO, Xero; serves ~5M SMBs) talks SaaS pricing and AI adoption. Ben Moore (U.S. Managing Director, BeReal) comments on Meta’s social media addiction settlement and product remedies. Vikas Enti (co-founder/CEO, Reframe Systems) describes modular home robotics.

Key claims/examples

Mac minis/studios are preferred “agent” and local-model platforms due to Apple’s unified memory; demand is strong (June quarter Mac revenue up ~30% YoY; bulk orders like OpenAI “tens of thousands”). Outcome-based pricing: charge only when AI resolves tasks or drives revenue/cost savings; Salesforce offers Agent Force flex credits, per-seat ($125/user/month), per-credit (~10 cents), and “pay when it works,” but attribution is hard. Xero: organization-based pricing, reserving consumption models for premium AI features; no employee use of OpenClaw due to data risk; auto bank reconciliation claims ~96% accuracy. Ben Moore argues for “finite feeds” (B-Roll-style) and says AI “slop” undermines trust; BeReal avoids AI slop by not allowing uploads from camera rolls. Reframe: microfactories build homes from modules (ADU ~1 module; larger projects ~6+ modules; up to ~80+ for a 5-story building), with robots fabricating wall/ceiling panels; roadmap to ~65% robotically fabricated content; uses off-the-shelf industrial arms with custom vision.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Apple's Mac Mini and Studio Success

0:45 to 1:42

Discussion on Apple's latest hardware releases and their impact on AI.

“booming Mac Mini and Mac Studio businesses say about the company's future.”

AI Tasks on Mac Devices

1:42 to 3:06

Exploration of how developers are using Mac Minis and Studios for AI tasks.

“Okay, so a lot of us have seen the traction online about Mac minis and Mac studios and the shortages.”

The Advantage of Apple's Custom Chips

3:06 to 4:06

Insight into why Apple's chips are optimal for AI processing.

“That's saving a ton in sort of like costs that'd be associated with running Anthropic Cloud or ChatGPT in the cloud.”

NVIDIA's Competition with Apple

4:06 to 5:27

Analysis of NVIDIA's response to Apple's market presence in AI hardware.

“And when it's all unified, that's much faster.”

Apple's Financial Growth from AI Hardware

5:27 to 7:36

Discussion on the financial impact of Mac sales amidst supply issues.

“In the most recently reported June quarter, revenue was up around 30 % year over year, and that's far faster than any other business segment.”

Transition to Pricing Models in AI

7:36 to 8:52

Introduction to the concept of outcome-based pricing in software.

“Yeah, whether or not this is a blip, I think really depends on how Apple responds.”

Salesforce's Shift to Outcome-Based Pricing

8:52 to 11:16

Examination of how Salesforce is adapting its pricing strategy for AI.

“is not just figuring out how to integrate AI into its offerings, but also how to charge for it.”

Challenges in Measuring Outcomes

11:16 to 14:00

Discussion on the complexities of attributing cost savings in outcome-based pricing.

“Either the customers are paying less and the company makes less, or maybe this is a sort of a roundabout way of the companies making more money.”

Exploring Outcome-Based Pricing in AI

14:00 to 15:40

Learn about the complexities and future of outcome-based pricing models for AI products.

“And so it really takes a complicated contract negotiation process to figure out the attribution when revenue is generated or costs are saved.”

Interview with Xero CEO on AI Pricing Models

15:40 to 17:04

Sukinder Singh-Kassidy discusses Xero's approach to AI pricing models and customer needs.

“Well, Laura, I want to thank you for coming on.”
Show all 18 chapters

Xero's Use of OpenClaw and AI Tools

17:04 to 18:58

Sukinder shares Xero's cautious approach to using OpenClaw and internal AI tools.

“But why are we ourselves finding that balance for the same reason that, you know, we just chatted about?”

Advertising Strategies in the AI Era

18:58 to 21:38

An insight into Xero's advertising strategies and the impact of AI on marketing.

“But, of course, we keep track and we do tinker with all the softwares to understand what's possible.”

Innovative AI Features at Xero

21:38 to 23:15

Explore Xero's innovative AI features for SMBs and their impact on customer experience.

“So we have a mix of models we're using for customer features.”

The SaaSpocalypse and Investor Reactions

23:15 to 26:09

Sukinder discusses investor sentiments during the SaaSpocalypse and Xero's strategy.

“You've managed a number of different companies in your career.”

Meta's Settlement and Social Media Changes

26:09 to 28:00

Ben Moore assesses the implications of Meta's settlement and potential changes in social media.

“Well, Sukhinder, I want to thank you for coming on.”

Addressing Social Media Addiction

28:00 to 36:15

Explore the conversation on social media's addiction issues and potential solutions.

“I think these are remedies that could help limit the amount of time that those teens, those users spend scrolling for their feeds, but it's not enough.”

Innovations in Modular Home Construction

36:15 to 42:00

Learn about the robotics and methodologies behind building modular homes.

“Well, Ben, I want to thank you for coming on.”

Robotics in Home Building: Innovations and Challenges

42:00 to 47:09

Explore how robotics is transforming home building through innovative manufacturing techniques and challenges ahead.

“and its warehouses and factories and stuff like that.”
Hear the part that matters, and keep it.Open this episode in VO. Double tap your headphones to save a moment as you listen.
Get VO free

Transcript

Automatic transcript. May contain errors.

0:13Aaron Tilley:Welcome, everyone, to The Information's TI-TV. My name is Akash Pasricha. It is Monday, August 31st. Before we get to the show today, the information has exclusive reporting this morning that China's top maker of memory chips, CXMT, has begun producing advanced high bandwidth memory. This could be a major breakthrough for China's domestic AI chip market. You can read more about that on the information's website. Today on the show, we are talking about Apple, not just about how it's Tim Cook's last day as CEO, but also about a story that we published over the weekend about what the company's booming Mac Mini and Mac Studio businesses say about the company's future.

0:54Aaron Tilley:We'll then look at how software firms are looking at new pricing plans in the AI era. I've got the CEO of Xero coming on in just a few moments to talk about how they are approaching that. We've also got a social media executive on his thoughts on Meta's settlement in the big social media addiction case. And to close out the show, we have Reframe Systems coming on the show to talk about their modular home robotics play. It's going to be a fun show, so let's get right on into it. Apple released new versions of its Mac Mini and Mac Studio computers last week. My colleague, Aaron Tilley, who reports on Apple, wrote a deep dive this morning on just how much traction these two product lines have been getting lately in the AI era.

1:37Aaron Tilley:I want to bring on Aaron, our Apple reporter, to tell us more about what he found. Aaron, welcome to the show. It's great to have you back. Thanks for having me. Okay, so a lot of us have seen the traction online about Mac minis and Mac studios and the shortages. People can't get their hands on enough of them. What exactly are people using them for here? Are they running agents on the minis or what's going on? Yeah, so for the past year, agents have really taken off in AI open claw, basically having AI accomplished tasks for you. And the Mac, Mac minis, Mac studios have really been the platform of choice, hardware platform of choice for these developers.

2:21these are the you know Apple's box like computers that don't have any keyboards or or our displays and you can really like kind of leave them alone kind of running in the background accomplishing your tasks you want and so they're very powerful little mini computers that you can just kind of have as your sort of personal agent assistant working in the background for you so that's been extremely popular use case and on top of that there's also people running just AI models to do AI development, running open source models like Queen, various Chinese open source AI models are just using them directly on their Mac and just doing AI development.

3:06That's saving a ton in sort of like costs that'd be associated with running Anthropic Cloud or ChatGPT in the cloud. It's just so much cheaper running it right on your device where you already own the hardware.

3:17Aaron Tilley:And what is it about Apple's computers that make it so good for running AI tasks? Is it the chip that's used or what's the hardware here? yeah apple's chips uh are are they they design their own chips they've been doing it for well over a decade the first chip came out in like 2011 i believe and these chips have become really really good for on-device ai they have this thing called unified memory where the memory on the chip is shared between all the parts and that makes the the process of doing ai computing very very fast. A lot of the traditional PC vendors, traditional PCs or computers, you have memory kind of distinct on different parts of the chip, and that creates a lot of bottlenecks in terms of speed.

4:08And when it's all unified, that's much faster. And also Apple has some of the best sort of like mobile CPU, central processing units, and that can be really good for other types of AI. A A lot of agentics AI agents are really reliant on, heavy reliance on CPUs.

4:25Aaron Tilley:Are there any other companies that have this technology? I mean, you pointed out in your story that, I guess, NVIDIA has released sort of a competitive desktop computer here. Yeah, NVIDIA sees this as a market for sure. I mean, they just completely dominate in the cloud. Obviously, they have so much presence there, but there's an increasing drive demand for doing stuff on local machines. And NVIDIA wants to play there. So in the past year, they released DJX Spark, which is a very similar computer to the Mac Mini. And NVIDIA really sees that as a competition for them at Apple. And, you know, that's interesting because Apple is not a chip seller.

5:16I mean, they make chips, they don't sell them, and NVIDIA sees them as huge competition.

5:21Aaron Tilley:So how has this affected Apple's business then in terms of financial results? Yeah, you see a ton of demand now for Macs, despite a lot of supply issues. In the most recently reported June quarter, revenue was up around 30 % year over year, and that's far faster than any other business segment. You know, the iPhone has continued to do quite well, above 20%, but Mac is currently, as a segment, is blowing it all out of the water. So it's demand. You can see it in the financials. Tell me, so, I mean, you pointed out that I think it was the fastest growing segment for the company in the most recent results.

6:11Aaron Tilley:The enterprise business is something interesting that you highlighted, which I guess this is Apple selling its computers to other businesses. Is all that growth coming from the enterprise segment of their company? Well, Apple doesn't break out these financials, but certainly the enterprise is like bulk orders are a considerable amount. As are reported in the story, you know, OpenAI has purchased tens of thousands. I've heard of other AI labs also purchasing orders in the tens of thousands. There's this new NeoCloud I reported on in the story called Mount Thor. They have, you know, starting to amount to tens of thousands of Mac mini purchases.

6:56So these are becoming quite substantial bulk orders from enterprises and startups that are now kind of consuming that hardware.

7:04Aaron Tilley:So Aaron, do you think that this is just a blip here for demand for these products? Or do you think this is a trend? And also, how are executives thinking about this? I mean, we know John Ternus takes the CEO role this week. We know that he certainly has his eye on product innovation. I mean, is this sort of the segment that you think he's really going to focus on? Is this just a moment in time that you think a year from now we won't be talking about this? What's your read? Yeah, whether or not this is a blip, I think really depends on how Apple responds. The biggest complaint I heard from people in this story is lack of supply.

7:49Apple has really let these products fall out of supply, and these people can't get these products anymore. And when that happens, these companies look for alternatives. They look at NVIDIA's DGX Spark instead of going with Apple. So it really depends that Apple really keeps the supply moving and that if there's demand that they meet it. and as far as like does this is is turnus going to care about this um i i think he will i think an interesting move for apple in terms of their executive uh staff is johnny surugi their chief uh chip person who's now chief hardware officer and i think he's really going to lean into opportunities to highlight their chips their advantages there because he really led the entire project from the get-go, and this is the perfect way to really highlight their chip strength.

8:44Great.

8:45Aaron Tilley:Well, Aaron, I want to thank you for coming on. That is Aaron Tilly, our Apple reporter, here at The Information. One of the big paradigm shifts that software companies are going through is not just figuring out how to integrate AI into its offerings, but also how to charge for it. My colleague, Laura Bratton, who authors our Applied AI newsletter this weekend, wrote about outcome-based pricing being the new approach that many companies are leaning into. I want to bring her on to share more about her column. Laura, welcome back to the show. It's great to have you here. Happy Monday. Okay. Outcome-based pricing.

9:20Aaron Tilley:What is it? What is the outcome? What are we measuring? How does it work? Right. So outcome-based pricing can look a few different ways. I think, you know, Typically, what we're hearing from startups that pioneered this model is that they're charging only when the AI actually works. So say a customer service AI agent completes a support issue or resolves it. It prevents a customer maybe from canceling their subscription by helping them with an issue. So rather than just how many messages the AI sends to a customer, it's actually only charging you when AI finishes a task. There's a more radical form of outcome-based pricing that companies are beginning to adopt, similarly to Palantir, which is charging for AI only when it helps you generate a certain figure of sales or when it helps you cut costs by a certain amount.

10:24And that's what we're seeing with Salesforce in particular. And it's something that Palantir has done for a long time. So that's a long, rambling answer to your question.

10:32Aaron Tilley:So this is kind of interesting you pointed out in the column. Salesforce is leaning into this. I think we had talked last week about how Mark Benioff very much talked it up on the call. What's your assessment here on – I get that this is beneficial from the customer's perspective. I mean, this is, you know, if we go from seat-based to usage-based to outcome-based, this is just a, you know, progression of the customer actually seeing value. And I think from their end, I see how they would say, you know, maybe I'll save money with this. So it works from their end. What's the pitch from software companies and to their shareholders here?

11:12Aaron Tilley:I mean, does this, somebody has to take the hit here, right? Either the customers are paying less and the company makes less, or maybe this is a sort of a roundabout way of the companies making more money. Like, what's your assessment here? Well, that's a really interesting point. I think that if we look at Palantir as an example, Palantir has been able to command very high prices for its software by charging with this model of, you know, customers paying for the software when it reaches a certain level of helping them generate revenue or reduce costs. But I think what's interesting about Salesforce is that they're sort of admitting that pricing in the age of AI is really complicated and they're letting customers pick how they want to pay for AI.

12:03So for example, for their app that lets you build AI agents, Agent Force, you can buy this premium bundle. And then when you buy this premium bundle, you have flex credits and you can apply them to any AI product that you want to use. You can pay for Agent Force per seat, which is$125 per month per user, or you can pay, I think it's like 10 cents per credit for the AI agent. And so you can pay for usage or pay by a user and then Salesforce also now has this help AI agent and you only pay when it works. And in addition to that, a person with direct knowledge of its sales strategy told me that customers are beginning to want custom contracts where they pay, you know, only when the AI generates a certain amount of revenue or helps them cut costs.

12:53So, you know, I think it's really TBD.

12:57Aaron Tilley:On who ends up taking, right, who this helps more. I see. Because I think we're seeing customers want all of these things and it's really hotly debated you know like i talked to fedex's cio earlier this summer and he was like i love outcome-based pricing and then you hear from customers that you know our customers of palantir that think that it's too expensive if you price this way it's it's yeah unclear right right well what about how you measure the outcome here i like cost savings fine i mean we've seen all the metrics from all these ai companies that I saved every SDR, I don't know, three workdays of time per month or something like that.

13:39Aaron Tilley:So maybe you can measure cost savings that way. Are there other debates happening behind the scenes between the companies and the customers on how to measure this? So this is actually, you're touching on the biggest issue with outcome-based pricing, which is how do we attribute the cost savings or revenue gains? you know, is it the software or is it something we did as a business? And so it really takes a complicated contract negotiation process to figure out the attribution when revenue is generated or costs are saved. When is it because of the software that we're buying from a software company and not just because we as a business did something right, you know, or shifted our strategy in some way?

14:22And I think that that's the most difficult thing about outcome-based pricing. It's so complicated. And it's really on a case-by-case basis when you're doing this more radical form of outcome-based pricing.

14:35Aaron Tilley:Do you think that this is the future, Laura? If you talk about companies adopting it, we've seen a couple companies now move towards it. I mean, the same way that usage-based pricing became sort of the very much the model that was in vogue, I guess, and a bunch of software companies started adopting it. Are there reasons to not adopt this or has the train sort of set on this? I think that it's far too complicated to be the main way that we price AI products. And I think that there are plenty of people who want seed-based subscriptions and that software companies will find ways of doing these hybrid usage and subscription-based models as Salesforce largely has.

15:16I think the future that we're going to see is what Salesforce is doing, which is coming up with a flexible way of pricing its products so that you can pick how you want to pay. And they're saying, hey, this is how much it will likely cost if you pay per usage, if you pay per user, but we can also negotiate this custom contract with you. So I think that is the future rather than one pricing model over another.

15:40Aaron Tilley:Great. Well, Laura, I want to thank you for coming on. That is Laura Bratton, author of our Applied AI newsletter here on TI-TV. Xero is an accounting software company that also finds itself in this moment of adapting to the AI era. The company had its annual meeting last week. I want to bring on CEO Sukinder Singh-Kassidy for her thoughts on the current moment for SaaS companies that we are in right now. Sukinder, welcome to the show. It's great to have you back. Hey, Akash. How are you? Nice to see you. I'm doing well. So we were just talking about outcome-based pricing with one of our AI reporters being the new pricing model that many CEOs are considering right now.

16:20Aaron Tilley:Are you playing with this pricing model at all at your company? Are you still on the seat-based model? How does Xero approach this? Well, sure. Well, first of all, as you know, great to see you again. Xero serves about 5 million SMBs. So there's both what we do for our customers. Then, of course, we're an enterprise, you know, we're consumer-bound enterprise software. I think for our own customers today, we've never been Seek-based, believe it or not. We've been organization-based. And then we have flexible models that are more linked to our payments business today. So we have a lineup of SKUs.

16:51And so today, what we've done with our own AI features, we're embedding several. And we are, you know, reserving the optionality, if you will, to add consumption-based models to specific premium features. But why are we ourselves finding that balance for the same reason that, you know, we just chatted about? On the one hand, customers want certainty. We have small business customers, so they really want to know what they're going to pay. On the other hand, certain AI features for us will be more suited to consumption-based pricing if they're, let's say, premium, if everyone doesn't want to pay for them because they're very niche.

17:24So I think we'll find our own balance. And then as buyers of software here in the enterprise world, you know, we work with many of the enterprise software players, whether it's Salesforce or AWS or others.

17:36Aaron Tilley:You were on Salesforce's earnings calls. I was. I was. I was talking about Agent Force. You know, I think you will see, as, you know, the previous guest just talked about, I think you will see a variety of models intersecting each other, fixed plus usage based of some kind or outcome based. But at the end of the day, we have to remember that any consumption model, outcome-based, resolution-based, it still requires you to forecast. And everybody's going to want to know that balance between the value they get and what they pay and manage their costs. Right. I want to get your take on a couple other headlines that we've been seeing this morning.

18:14Aaron Tilley:Speaking of the software that Xero is using as a buyer of these tools. So OpenClaw released OpenClaw 2.0 this morning. and I've always been curious to know which companies are tinkering with OpenClaw, adopting it, whether or not it's made its way into their own workflows. Is that something that you guys are playing with at all? You know, today we're predominantly, you know, we use multiple models, but predominantly obviously we've talked about using Clawed internally, Glean, others. I mean, we have a level of model agnosticity. Look, I think the way we think about OpenClaw, obviously, in an enterprise setting, you have to be pretty careful.

18:53So we're not letting our employees use OpenClot today because obviously it could introduce risk into our organization and we are holders of our customers' data. But, of course, we keep track and we do tinker with all the softwares to understand what's possible. Today we have not rolled OpenClot inside of our organization.

19:11Aaron Tilley:Do you have any sense if your employees might be using it behind the scenes? Well, I mean, we have pretty strict protocols. Again, just think about what we do. We both process financial transactions. We hold data. So today we do not let our employees use OpenClaw in its environment. Another headline I wanted to ask you about. So OpenAI came out saying that they have hit a billion dollars in ARR for its advertising business. And we've reported the information how grand their ambitions are with that business. There's always a question from my end as to who the customers are advertising, not necessarily on ChatGPT, but in these chatbots broadly.

19:51Aaron Tilley:I wonder, how have you thought about your advertising strategy as an enterprise software business in this chatbot era? Well, first of all, again, we are an SMB cloud-based software provider. And at the end of the day, a lot of our motions in digital marketing look like consumer motions. I mean, we are a big spender on ads, on performance ads. We are, in fact, spending on ChatGPT as well as, you know, multiple ad platforms, top of funnel, mid funnel, bottom funnel. And I would say, you know, I think it's an interesting announcement for them. I still think it's quite early days to see, you know, direct returns from these ad systems.

20:28Do I think like TikTok over, you know, over time you can start to see returns. Is that possible for ChatGPT? Yes. The most important thing for us, quite frankly, is that we are everywhere. So we optimize for SEO, AEO. We try every ad platform. We have been on ChatGPT since the early days. Is it a substantial part yet of our marketing mix? It is not yet. But again, these things grow and change over time.

20:50Aaron Tilley:What's the experience been on your end, advertising on ChatGPT? I know it's a small part. I think we think it's very early days. I think it's hard to compare the returns on ChatGPT yet to the returns you get, let's say, on a search ad. Having said that, we use a mix through the marketing funnel. We spend hundreds of millions of dollars on ads. And we rank pretty highly on AEO. And we also were early in the ads beta. So that tells you something about its future potential and our desire to be there. If our customer is there, we're going to be there testing too. Right. But how are you using AI then internally or in customer products then for Xero?

21:27Aaron Tilley:Is it, you know, are you largely relying on closed source models? Have you played more so with open weight models? What's the mix right now for you? Yeah. So we have a mix of models we're using for customer features. And I think it is important to talk about, we are the AI provider for our SMBs. So our range of features is pretty broad, Akash. And it really ranges from, I'd say, features that are suitable for the majority of our SMBs who just want, like, give me AI and tell me how to use it. So smart document capture, which is really, you know, smarter capture of, like, receipts and other things.

22:03We just announced the big sort of bellwether feature for us is called auto bank reconciliation, where the platform just does your bookkeeping for you. That right now is a 96 % accuracy rate, and it's already across hundreds of thousands of customers in terms of usage. So it's available to all, but hundreds of thousands using it. And then we go to very advanced features. So we just announced ZeroForce. ZeroForce is our low-code, no-code agent for those, we'd say, accountants and bookkeepers and third-party app providers in our ecosystem that want to build custom apps on top of Zero in a secure environment.

Read the full transcript

22:36And then we just announced Casper, which is in the U.S., very interesting. It's from Melio, you know, our newly acquired subsidiary. And that is a ledger agnostic AI assistant, meaning it will work across any ledger, not just the zero ledger. So we have a range of features. And I think the most interesting thing is for our customers who really don't know, let's say, how to use AI that well, they're taking embedded features from us. But right now on our APIs, we have 6x the volume, 6x since January. So that's why products like Zero Force are really important as well to really cater to that sophisticated customer who wants to build right on top of Zero.

23:14Aaron Tilley:So, Kendra, let me ask you sort of a higher level question here. You've managed a number of different companies in your career. You've also done a lot of venture investing yourself. I mean, we talked a year ago when you came on the show about how you have brought the company to generating free cash flow sustainably. The growth rate is healthy. If you look at the stock price over the last year, I mean, it's down about 47 % in the last month, though. It started to creep back up a bit. It has, yes. So maybe some narrative shift here with the SaaSpocalypse. What's your read on what investors are reacting to here?

23:53Aaron Tilley:Is this all SaaSpocalypse concerns? Because, I mean, look, financially, the company, look, it's growing. It's a Rule of 40 company. So what do you think investors are? It's predominantly SaaSpocalypse. And as you're saying, like people are struck, a year ago we hit our all-time highs. And then, of course, the company, alongside others, suffered, I think, in that time period where people could not tell the winners from the losers. Now, to your point, if you think it's zero, we're a full-stack player. We have infrastructure. We have data. We have compliance rails. We have applications. We have an ecosystem.

24:26And then we, of course, have got a GTM layer that operates across 180 countries and multiple channels. This past year, we announced in May we grew 31%. We generated almost$800 million NZ in free cash flow. We're rule of 48. So I think, look, I think this favors patience. You know, you can see this, you know, I think this week with Salesforce's earnings, people are starting to talk about the SaaS-sans. So the SaaS renaissance or call it whatever you want to call it. Oh, interesting. Okay. Look, I mean, I think the most important thing right now is to keep executing. For our customers, we are the builders.

24:56and we're going to give them everything from embedded AI features to the ability to build low-code, no-code agents on top of zero. And then, of course, I think you know we're integrated with Microsoft, OpenAI, Plot. So really we are an open staff with a lot of proprietary assets and an offensive play. We're going to keep playing offense on AI because that's what our customers need us to do.

25:19Aaron Tilley:Right. And so to anyone who says that, oh, I can build a software myself using these AI tools, What do you think? Yes, I would say, well, that's just one layer of our stack, right? So if you want to build applications, go ahead. By the way, I don't know about you, my friend. I've been an entrepreneur three times over. Let me tell you, the thing I never thought I would code as an entrepreneur is my accounting software. If you ask me where I want to spend my time in building businesses. So I don't think, and then maintaining the compliance. Remember that we're connected to thousands of banks. We're connected to payment rails.

25:51We're regulated. We're connected to tax authorities. We file your sales tax, your payroll taxes. By the way, if you want to maintain all that infrastructure yourself, knock yourself out. We're going to keep doing it privately, securely. We're going to open up that infrastructure for first-party applications that we build, but also third-party applications that people want to use Xero for. So bring it on.

26:09Aaron Tilley:Great. Well, Sukhinder, I want to thank you for coming on. It's a great conversation as always. That is Sukhinder Singh-Cassidy, the CEO of Xero here on TI TV. Meta agreed to a landmark settlement last week, agreeing to pay roughly$18 billion. Now the big question that remains is how other social media platforms will follow, but the repercussions of this settlement on the product that is social media are what might be the bigger impact here. To help us assess whether or not they'll help address the issues at hand, I want to bring on Ben Moore, U.S. Managing Director at BeReal. Ben, welcome to the show.

26:45Aaron Tilley:It's great to have you here. Thanks for having me. So we'll talk about BeReal in a minute here because it's a platform we haven't actually talked about on the show, but I want to get your reaction to the meta settlement last week. What was your thoughts on it? Not really a big surprise, to be honest. I think the market has been really feeling it coming for the past few months now. We've been talking about addiction over social media for the last few years. Everybody knows that social media has no longer been social for over a decade. And I guess they had it coming. So it's more of a wake-up call for the rest of the industry.

27:24Platforms that have been optimizing for time spent knows that it's legally liable to do so, and they need a change. And everybody wants a change, including teens, parents, and most of social users.

27:39Aaron Tilley:So I'm looking at the platform changes here. I mean, we've got default daily limits, age assurance, new tools for parents. Meta has agreed to implement some of these changes. We're now waiting to see what other social media platforms follow with and if they agree to similar changes. Do you think that those changes go far enough? No, absolutely not. I think these are remedies that could help limit the amount of time that those teens, those users spend scrolling for their feeds, but it's not enough. I think when Facebook came out, they had a limited feed. They had no algorithm and they were essentially being used as a real social network.

28:27People were logging, checking on their friends and family, people they care about. And then that's it. They were going back to their real life. And I think those remedies are just, you know, product specs that they could have implemented a long time ago. So I think there needs to be a real change, a change that can actually limit the ability for people to physically limit their amount of time scrolling through their feeds. And there's only one way. It's by changing the architecture of the platform, which should be definitely limiting the feed and getting back to what social media was intending to be.

29:07Aaron Tilley:So are you suggesting changing the algorithm? Is that what you mean? I'm suggesting changing the algorithm, removing it if possible. On B-roll, there's no algorithm and it's not a problem. But we know that the impact for Meta will be about their advertising revenue if they do so. That's really what's at stake here. So this is kind of interesting. I mean, removing the algorithm, I don't know that that's something that Meta would ever consider, given that that is really the big moneymaker here. I mean, in the absence of them removing the algorithm or adjusting the algorithm, are there other ways that you have figured out at your company to curb addiction, you know, more creative pursuits around parental controls, daily limits?

29:58Aaron Tilley:I mean, these are the changes at hand. How are you addressing it outside of the algorithm? By a very simple way of doing it, by having a finite feed. I think that's really the real remedy here, the real solution. Just bring back a finite feed, a feed that ends after you're done checking on your friends and a hand-off feed message, just like on B-Roll, that says, hey, it's time to get back to your real life. And I mean, B-Real, this is, again, this is a platform that was very much in vogue a couple of years ago. The platform as it is today it's still that whole idea that once a day I take a photo and I see, is it both sides of the camera?

30:46Aaron Tilley:Is that the idea? Yeah, that's what made B-Rail such a success for Gen Z for the past five years now. Still very much the same DNA and product specs. One notification, one moment to share your real moments of your life and then a feed that ends, no algorithm pushing content from stranger, no control and no filters. Right. Do you think that the other social media platforms, TikTok and YouTube, I mean, Meta was very, they sort of spun it from a, hey, we're getting sued message to, hey, we're taking a leadership role message with their encouragement that other social media platforms follow their lead on these changes.

31:35Aaron Tilley:do you think TikTok and YouTube will make similar changes? Will they go further with addiction? What's your view on it? I think they should. Do you think they will? I think they will because of that open letter that Meta sent out to them over last week. I think they're different though. They've always been an entertaining company. People are going on YouTube and TikTok to actually consume content, whereas on Meta and Instagram, they want to connect with their friends. But nowadays, they just, you know, consume content, media the same way they can consume and scroll through the content of YouTube and TikTok.

32:21So it's two different companies. And I don't think, you know, we should put everyone in the same basket. I think Instagram has been really optimizing for time spent, but also vanity metrics for the past 15 years now, which is a problem. I think -

32:38Aaron Tilley:Like what? Like what? Like algorithm pushing, you know, content from strangers that keeps the user scrolling forever, optimizing for the level of views, the level of likes, the reshares, all of those metrics, those KPIs that are so important for content creators. have been really addicting to them. And that's, I think, the source of the problem as well. So, you know, I mean, I sort of hear you on the finite feed is one way to, it is, I think, a smart way to curb addiction. I don't know that it happens. What do you think all this means for the current moment in AI and maybe lawsuits that we could see coming with respect to use of that product?

33:27Aaron Tilley:I mean, I don't know that addiction is the biggest issue. I mean, there's certainly, there's the data component, there's the misinformation component, there is all sorts of issues. What do you think we learned from the social media case? I think this is one of the biggest concerns, you know, those platforms, those big tech platforms should also address. We all know that the AI slope has been inundating those feeds for almost 18 months now. And this is something that needs to be addressed, that needs to be solved for, because quite frankly, most of the social media users can't tell the difference between a post generated by AI and one generated by a real human.

34:13And that's something we need to also take care of because who knows what's going to be appearing on the streets tomorrow. Can social media be trusted as it is today? The answer is no. And so that's really something we need to talk about. We need to legalize and we need to change, optimize for.

34:37Aaron Tilley:What do you propose? Do you propose like watermarks or what's your preference? I think on B-Rail, we have one solution that really solves for that, is the ability for users to actually not upload any content from their camera roll. And so that's how we fight the AI slop. Everything on our platform is being taken, captured within the app. You can upload any content from outside the app, which makes a big difference. and eventually people on B-Real never have to question if what they see is generated by an AI or a real human. It's the place where they never wonder if what they see is real because of the nature of our platform.

35:25Aaron Tilley:Right. And so last question for you, Ben. You know, I've been thinking a lot over the weekend about why Meta actually settled because this case, it would have gone on for a long time. I think, I mean, there's a pretty good case against them. So I've been trying to figure out, did they think they were going to lose? Was it the headlines? You know, the monetary value is really just a fraction of what they were being sued for. Why do you think they settled in the end? Because, yeah, as you said, it's just a fraction of what they were being sued for. It's just a check for them. And I think it's barely 10 % of what they make every year.

36:06So they could definitely settle for that. They wanted to get away from the noise and focus on their next product roadmap, their next updates, and they want to move away from any litigation so that people don't really point the figure at them.

36:25Aaron Tilley:Right. Well, Ben, I want to thank you for coming on. That is Ben Moore, U.S. Managing Director of Be Real here on TI-TV. There is a lot of talk about humanoid robots, but it is the robotics companies with the more tempered ambitions that are more likely to become commercial successes in the near term. To that end, the information exclusively reported today that Reframe Systems, which is using robots to build modular homes, raised$40 million in a Series A this week. I want to bring on CEO Vikas Enti for a conversation. Vikas, welcome to the show. It's great to have you here. Hey, Akash. Great to be here.

37:03Thank you so much for having us on.

37:04Aaron Tilley:Okay, so modular homes. Tell me, how does this robot actually work? Yeah, so it's a whole system play. We're building microfactories across the country to build high-performance homes. We're effectively chunking up homes into smaller sections and components that we produce in a factory, ship them on a flatbed truck, crane them into place. And the whole goal is, how do you recreate this experience where a home is magically getting built overnight? And we're able to do this by moving a whole bunch of this, the construction into a manufacturing setting in a microfactory. Our innovations are applying some really cutting-edge software and robotics to make the process of manufacturing significantly faster and significantly more cost-efficiently in the factory context.

37:46Aaron Tilley:Okay, so let me just get some of my silly questions here out of the way. So you, well, first of all, how many pieces does it take to make a reframe house? Yeah, a key part of our technology is how do you design a factory to produce everything from a small ADU to a large apartment building? So depending on the product type, the number of blocks vary. So for an ADU, an accessory dwelling unit, we could deliver that in a single module. A module here is a large shoebox for all intents and purposes. So it's about 14 feet wide by 40 feet long. And that's like a living room and a bedroom type of thing?

38:26Aaron Tilley:It's like a one-bedroom apartment? Exactly. So it's a studio with a kitchen and a bath. In fact, I'm sitting in one of those units right now. Okay. As we start going to a lot of... I mean, I'm not going to make you do it, but next time you come, I want the tour of the MTV Cribs version of you taking us inside the house. But okay, so it's like a shipping container type of unit. You could imagine the form factor to be of that shape. But once it comes together, we're able to create multiple types of structures. So our larger projects end up having anywhere from six modules, including gable roofs, so that the shapes aren't necessarily constrained to be cuboidal.

39:11We have a five-story apartment building coming up later this year that's going to have roughly 80-plus modules. Some will be trapezoidal. So we get to mix and match other types as required by the project.

39:24Aaron Tilley:And so just to confirm, so you are making all of these blocks and components yourself? You're manufacturing them from scratch? Yes. So we buy regular building materials. We're buying studs and sheet goods from your lumberyard or from direct source from manufacturer. And then our software and everything we've done to model a building to the nearest path, near pipe, and wire allows us to then sort of translate all of the stuff and instructions that go to our CNC saws and routers, to our robot, to take care of all the structural systems. That's where we're framing our walls and ceilings. Is it all made in California?

40:01Aaron Tilley:Where are these components made? So today we have one operational microfactory here in Massachusetts. So I'll show you, I'm sitting in, is right next to the factory. What we're also announcing is we're launching our production scale microfactory, which is called FabWatt, which is also in Massachusetts. We have done work in California to help with the wealth of Rebolt. For those pilot projects, we shipped product across the country. But we're currently in discussions with a couple of developers who opened up factories out on the West Coast and we'll announce those later this year. So tell me, where does the robotics component then here come into this story?

40:36Aaron Tilley:I mean, is it insofar as how you build these blocks? Is it assembling them? Where do the robots come in here? Yeah, so today it's in component manufacturing. So our robots are actually fabricating the wall panels and ceiling panels. And we have a roadmap to start doing higher value work in addition to getting insulation, getting your wiring components, and getting plumbing into the walls. So over time, we'll see about 65 plus percent of work content robotically fabricated. And we'll still have a highly variable human component. Our goal is to be able to have builders of all skill levels. So we've had high school co-ops come in and do plumbing and wiring work.

41:15so the goal is how do you generalize the rest of construction so that we can bring in a new workhorse in that's following screen-guided instructions instructions that we print directly onto our wires onto our studs, onto our sheet codes so that they're assembling things it feels more like assembling Lego bricks and assembling your IKEA furniture but built to a much higher quality built to code homes that allow us to then truly transform what has been figured things out on the field construction work for the last few hundred years into high-tech manufacturing. We've got teams of people and robots working alongside each other.

41:50Aaron Tilley:And so tactically, I'm imagining, I mean, this is like, it basically looks like a series of arms, basically robotic arms, the same way that Amazon has its arms and its warehouses and factories and stuff like that. That's kind of what it looks like, the facility. It is. And we've also taken a stance where we have no concept of an assembly line. We believe that this is a high-mix manufacturing problem. A lot of prior attempts have misclassified this as a mass production problem to try to really get to a very capital-intensive mega factory. What we've done instead is picked traditional off-the-shelf industrial arms, but built our own vision system.

42:27A lot of vision algorithms that allow us to have a$200 ,000 robot perform the work of a million-dollar robotic system in a much smaller footprint. And you basically have a collection of these robotic arms able to build different components off the home over time.

42:40Aaron Tilley:And is that because of it? So when you say your own vision system, does that mean that you guys have created your own model that the company is, that the robots are running on? Or is a vision system different than a model? I don't know the details here of the software components. I mean, all the cool kids have models today. We're in the process of still training our vision systems and classical methods till we get ample data sets to eventually say, okay, now we can actually train our own full-state model. We're not limited by a model's capability to achieve our objectives in our near term. Our end-state objective is we're creating enough body of work and enough data sets here that we will get to build the right type of system that allow us to continue leveraging off-the-shelf specialized hardware but be able to perform a whole bunch of tasks that weren't designed to do just because we've created the right environment to do that.

43:36Aaron Tilley:And so last question for you, Vikas. I mean, I've asked this to a couple other robotics founders on the show. Insofar as how you see robotics developing and I'm sort of specifically talking maybe about the model layer here for robots and, you know, world models, real world AI, physical models, stuff like that. You know, we sort of live in this world where we saw the big AI labs dominate. They are still dominating. Now we are in a world where open weight models are becoming more popular. How do you see robotics software playing out? Do you see there being a couple of big giants that have the models that everybody uses, that they're, you know, closed source models?

44:23Aaron Tilley:Or do you see it being a much more fragmented story for physical AI than it has shaken out to be with the current AI era? Yeah, that's such a good question. I don't think I have the perfect answer for it, but this is my framework. A robot's a tool to solve the problem. So we're really obsessing over the problem, which is how do you industrialize home building? And then the goal becomes how do you build the right set of tools to achieve this outcome? And today, the problem set-search requires us to constrain the problem in the physical world. So you actually have high leverage before you're constrained by what's available in the digital world.

45:01So if I sort of forecast this over time, I think there's going to be a lot more work done in defining the problem appropriately. Picking the right solution architecture and then looking out to see, are there ready-to-use models that allow you to save a whole bunch of enduring time on solving the vision problem or the manipulation problem? And you pick one of those models. or you then decide actually there isn't a model to do that and now you have to own your outcome and you're going to spend the time building either tuning an open source model or building your own model from scratch. So to me, there's a whole set of outcomes out there.

45:32The reality is, right, take this analogy of a construction site where you'd expect just one single manufacturer to be successful in sort of getting all your earth moving equipment, right? It's a well understood problem. has been happening for 100 years, but you still have a dozen different manufacturers, even the models of components that have vary significantly. Like it is fragmented by nature because the use case actually becomes really nuanced based on size of project and type of work you have to do. In our case, we're sort of taking a lot of the world model constraints out because we're really constraining the problem into a factory environment.

46:10And the next piece for us then comes down to play is to say, what else do we need to constrain next? My whole experience and own experience from Amazon Robotics has been really constrain the problem to have maximum leverage in applying automation.

46:23Aaron Tilley:So you're saying basically the diversity of the problems in the real world that robotics has to solve necessarily means that it will be a very diversified field and a very fragmented sector of models. Is that the idea? Short answer, yes. I think it'll stay fragmented for a while. And the primary reason for it is that the robot's not the solution. It's a tool in the tool stack. And depending on who's designing the overall solution, you'll end up picking the right set of components to come together. Great. Well, Vikas, I want to thank you for coming on. That is Vikas, Antti, co-founder and CEO of Reframe Systems here on TI-TV.

47:09Aaron Tilley:That does it for today's show. A reminder, we are on this stream Monday through Friday at 10 a.m. Pacific, 1 p.m. Eastern. If you can't make it then, episodes are available on theinformation.com, on our YouTube channel, or wherever you get your podcasts. Make sure to follow us on social media, on X, on Instagram, on TikTok, and on LinkedIn. I am already excited for our next show tomorrow. Have a great rest of your Monday. Bye-bye for now.

From the publisher

The Information's Aaron Tilley talks with TITV Host Akash Pasricha about Apple's unexpected AI hardware boom with the Mac. We also talk with The Information's Laura Bratton about outcome-based pricing in AI, Xero CEO Sukhinder Singh Cassidy about whether the SaaS apocalypse is still happening, BeReal US Managing Director Ben Moore about Meta's landmark $16.7 billion settlement, and we get into AI modular homebuilding with Reframe Systems CEO Vikas Enti.


Articles discussed on this episode: 

https://www.theinformation.com/articles/salesforce-overhauling-way-charges-ai

https://www.theinformation.com/articles/apple-stumbled-ai-hardware-success-mac


Subscribe: 


Sign up for the AI Agenda newsletter: https://www.theinformation.com/features/ai-agenda


TITV airs weekdays on YouTube, X and LinkedIn at 10AM PT / 1PM ET. Or check us out wherever you get your podcasts.


Follow us:

X: https://x.com/theinformation

IG: https://www.instagram.com/theinformation/

TikTok: https://www.tiktok.com/@titv.theinformation

LinkedIn: https://www.linkedin.com/company/theinformation/


Chapters:

00:00 - Introduction

00:01:13 - How Apple Stumbled Into AI Hardware Success With the Mac

00:10:15 - How Salesforce Is Overhauling the Way It Charges for AI

00:16:47 - Is the SaaSpocalypse still happening?

00:27:19 - Meta Agrees to Pay $16.7B in Social Media Addiction Case

00:37:34 - AI Homebuilder Reframe Raises $40M in New Funding


More from The Information's TITV

All 304 episodes
How Apple Stumbled Into AI Hardware Success, Salesforce Revamps AI Pricing, AI Homebuilder CompanyThe Information's TITV · 48 min
Listen in VO