Meta’s New AR Glasses, Docusign & CLEAR Partnership, Rent the Runway’s Future | Sep 18, 2025

18 Sep 2025 · 52 min

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In short

Podcast Notes: The Information's TITV - Episode Summary

Episode Title: Meta’s New AR Glasses, Docusign & CLEAR Partnership, Rent the Runway’s Future Date: September 18, 2025 Host: Akash Pasricha Guests: Ben Bajarin (Creative Strategies CEO), Sylvia Varnham O’Regan (The Information correspondent), Alan Thigerson (DocuSign CEO), Karen Seidman-Becker (CLEAR CEO), Jennifer Hyman (Rent the Runway CEO)

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Key Topics Discussed

  1. Meta's New AR Glasses
  2. Product Launch: Meta unveiled the Meta Ray-Ban display glasses priced at approximately $800.
  3. Features and Functionality:
  4. Smart glasses with a high-resolution display.
  5. Gesture recognition capabilities.
  6. Live translation feature and AI interaction.
  7. Expert Insights:
  8. Ben Bajarin shared his experience at the Meta Connect event, highlighting the potential of the augmented reality (AR) glasses.
  9. Discussion on Meta's strategy and the possibility of a loss leader approach to establish market presence.
  1. TikTok's Ongoing Negotiations with the US
  2. Current Status: A potential resolution is on the horizon for TikTok's future in the U.S. amid negotiations.
  3. Key Elements:
  4. Establishment of a new entity to own U.S. TikTok operations.
  5. Current investor breakdown: existing ByteDance investors (30%), new investors (50%), and ByteDance (20%).
  6. Concerns about the licensing of TikTok's algorithm for the new entity.
  1. DocuSign and CLEAR Partnership Announcement
  2. New Product Offering: Introduced a method for identity verification using facial recognition through Clear.
  3. Impact on Business:
  4. Streamlining identity verification processes for sensitive documents.
  5. Aiming to enhance security and trust in digital workflows.
  6. Discussion on Market Trends: Both CEOs discussed the growing necessity of secure identity platforms in the context of increasing cybersecurity threats.
  1. Rent the Runway's Comeback Strategy
  2. Background: The company faced significant valuation drops, previously valued at over $1 billion, now around $20 million.
  3. Restructuring Efforts:
  4. Significant reduction of debt from $340 million to around $120 million through equity conversion.
  5. Focus on increasing inventory, now complemented by a revenue-sharing model with brand partners.
  6. Future Plans:
  7. Targeting growth in subscription services and addressing new consumer behaviors post-COVID.
  8. Aiming to capitalize on the growing acceptance of rental fashion as a mainstream practice.

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Key Takeaways

  • Meta's Strategy: While introducing innovative AR products, Meta may not yet be focused on profitability from hardware sales, but rather on establishing a long-term ecosystem.
  • TikTok Negotiations: The situation remains dynamic, with key unknowns regarding U.S. concessions to secure the algorithm's use for the new entity.
  • Identity Verification Trends: The partnership between DocuSign and CLEAR reflects a broader shift towards seamless, secure digital transactions, indicative of heightened awareness around identity theft.
  • Fashion Rental Market Evolution: Rent the Runway is repositioning itself by expanding inventory and embracing a new customer base, highlighting a shift in consumer preferences towards sustainable fashion choices.

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Conclusion

In this episode of TITV, the discussions encompassed significant advancements in tech, regulatory complexities affecting social media platforms, innovations in identity verification, and evolving trends in the fashion industry. Each segment illustrated the intersection of technology and consumer behavior, emphasizing the need for adaptability and innovation in today's market landscape.

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Transcript

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0:13Welcome, everyone, to the Informations TI TV. My name is Akash Basricha. It is Thursday, September 18th. We have got another full tour of the tech sector planned for you today, folks. We are recapping everything from last night's Meta Connect event. It was quite the doozy, and we're going to break it all down for you here today. We're also going to give you some inside analysis on what we know and what we don't know about the TikTok deal that is still working its way through negotiations. We've then got the CEOs of DocuSign and Clear coming on for an exclusive interview and some news that they're going to break here on the show today.

0:48And we're going to close out with a very special conversation with the CEO of Rent the Runway. We've got a lot to get to, so let's get right on into it. Meta put on one of the biggest wearables events yet last night, unveiling a new Meta Ray-Ban display for about$800. It basically is a smart glasses with a small display on it on the inside. These are normal glasses. but I haven't tried the one. We've got somebody coming on the show who has. Just to give you more context here, the company also unveiled new Ray-Bans without the screens and also new sporty Oakley glasses, which they don't have the screen.

1:24They have other smart features like the speakers and the cameras. I want to bring on Ben Beharin, who is the CEO of Creative Strategies. He's an expert in all things displays, and he was at the event last night. Ben, it's great to have you. Welcome to TITV. Yeah, good to be here. Thanks for having me. Okay, so give us your high-level reflections. What did you think of the event last night? Yeah, I mean, I think the main event really was the rumor that became true of Meta Ray-Bans with display. I mean, I think Meta's been very, very public about their desire to be an augmented reality type of a play in terms of glasses.

1:59I even did the Orion demo last year, which is something that a lot of people in tech circles did, which was kind of their vision of the best expression, if you will, of augmented reality in glasses. What you get with this new product, MetaRay Bands with Display, is kind of a slimmed-down version of that. Still a very high-color, high-resolution display that you can use with gestures, like Mark's showing there with the neural band, which is really, to be honest with you, a crazy experience that this thing basically knows the intent of your click, right? And it can differentiate between a finger click, a finger swipe, you know, et cetera.

2:36So it was really - Did you get a chance to try them? I did, yeah. Yeah, so walked around kind of a demo room that they had. I took some pictures. I put it on Twitter as best I could. The display from my view, which is just kind of in the lower right, you've got calls there. You can do messaging. Yeah. Two parts of that demo. How did you find, like, tell me about how you found, I mean, were you, we saw the demo, the demo had some hiccups, but when you used it, you know, were you experiencing similar hiccups or did it work okay? No, it worked fine. I mean, every demo we had worked well. Well, there was two that kind of really set it for me because these are the differences from Meta Ray-Ban without a display.

3:12Like you can listen to music right on those products. You can talk to Meta AI. It can see what you know. But the live translation one was probably the most interesting. Like I've never seen anything quite like that where you were talking to a person and as they're talking, the captions come up on the screen. So, you know, whatever language it supports, You could imagine that. And then the other one was just using the glasses and their demo was, you know, take a picture of, take an art photo and say, what kind of style, like, tell me more about this art. And instead of just telling it to you, it brought up a picture and gave you more visual information on that design, which I thought was actually pretty cool.

3:50So things like that, right? Right. So one of the things I want to have a little bit of a conversation with you about sort of the strategy behind this product and then also the market for these wearables at large. And so if we think about the strategy, one thing that we've been trying to figure out is sort of what the business model is for a device like this. And, you know, they price it at$799. It's, you know, it is what it is. The broader question, though, is do you see them making money from the device itself? Do you see advertisements coming into play in a couple years? Do you see sort of a subscription offering being the main way to make money?

4:30How do you think about that? Yeah, I mean, I think primarily there's going to need to be a way to make money from hardware. I don't think they're making money on this hardware. I mean, just the component costs and things alone, I would imagine that this is a bit of a loss leader, but also a loss leader that you need to do just to seed the market, right? With a kind of first generation display. I think they have every intention to make money on this hardware someday. You know, I think that they have ambitions to be very similar to Apple, if you will, but maybe not at the same price points. I think Mark's always been very clear.

4:59We want to make, you know, these things affordable. but you know they can't lose money i think the advertisement comes into that as some form of a subsidy on those margins but i do think they also want to make money on hardware so i think that's the long game ecosystem plays some advertising but still get some margins on hardware but doesn't need to be apple-like margin and how could you see this ecosystem play playing out with respect to how they make money so the big one being you know there's an app part of this that gets interesting they're going to want to have apps that come a part of it right so again think about the app store for iPhone or mobile, right, for augmented reality and virtual reality.

5:36I think that's, you know, a play that they want. And again, like you said, pass through for subscription revenues. Maybe these are all things that you're doing more with in terms of multimedia, other apps and services that you might subscribe to as a part of the meta ecosystem. So that's obviously WhatsApp and Facebook and Messenger and a host of other things that they do. So I would, But again, look at it as an ecosystem whole, very similar to the way that you'd analyze Apple as an entire ecosystem with all the parts of hardware, software, services, things on top of that coming into play in a multiple device experience, right?

6:08Not just these, the Horizon headset, other things they'll do. It's all part of a broader hardware strategy. Right. You know, I want to ask you, when you were using the devices, one of the questions I have around these AI tools is if the AI is good enough to justify putting it in the hardware, because, I mean, there's two challenges here. One is getting the hardware to work, and then one is getting the AI to work. And, I mean, my question for you is, do you think the AI is good enough? Because, I mean, look, there are still issues that come up with it, right? I mean, even Apple's devices, you know, we've talked a lot about how good Siri is and how good it's not.

6:47Do you think the models are there yet that we should be putting them into hardware? Or is this kind of like a, hey, let's just get something out and be, you know, earlier than everyone else? Yeah, I mean, I think there's a couple parts to this question. One, there's is Meta's AI good enough, right? And I would say it's pretty good, but it's not as robust as something like Google's with Gemini, right? And if anybody's ever used Google Gemini with live video, where you can again, just show your camera to Gemini and expose anything that it's seeing and have a conversation about it that is probably easily the best experience i've ever had of a multimodal ai experience chat tpt with opening i had as a version of that too it's pretty good it's not as good as google's in my in my opinion and metas is probably a a distant third at that point but for things like what flower is this help me remember this information it'll work like it does those things that that the consumer expects um i think when you go off and try to have a more robust multimodal conversation about what you're doing.

7:45Like, for example, help me do this, right? The agents. The agents. Yeah, that might be harder. Again, they want to go there. And we're in the very early adoption cycles of this. But as you know, Google also has products like this that should be out in the next 12 months. I would expect Gemini will deliver quite a multimodal experience as well in glasses. So point being, this space is heating up. I think we're on the cusp of multimodal. And the next 12 months, I think, will really show whose models are the best and really what consumers want to do with these things, because that's what we don't know yet.

8:18So try it. Let's see what they do. You know, Meta's got the first real mass, you know, large scale attempt at AR glasses. So we'll see. I think the behavioral learnings of this is probably what I'm most interested in. And what are you expecting from the Google? I mean, you talked about Google. We were all watching the event as well when they did the demo. What are you expecting from that product? Do you expect that to be significantly better than this one when it does come out? When do you even think it will be out? Yeah, I mean, I think the target is next year, right? There's some collaborations with Samsung, obviously a couple of other glasses vendors like they've talked about.

8:52And so I think you'll see those come on. Again, right, style and variety matters, right? Nobody wants just one or two designs. So you've got to have a breadth and depth of style options, which you see with Meta and you'll see with Google. And Google, I think, will have similar to this roadmap, like we talked about, right? Non-AR glasses, so just camera and audio, and then ones with a display, just to, again, cover multiple price points, right? So I think that will be competitive. Again, it depends on what brands come to market, how well-received those are. They're not as far along as Meta, so it'll take them a little bit of time.

9:25But I think it'll be a good first showing in both those categories that we're talking about with the partners they have. Right. Last question for you. We've got Alex Himmel coming on the show. We're actually speaking to him tonight. We're going to run the interview tomorrow. What questions would you have for him if you were talking to him? Yeah, I mean, I think really doubling down on the positioning, right, in terms of what are these products really, what's their goal, right? What's their ambition? What do we envision consumers will do with these things? I think the use cases is really the most interesting part of this, right?

9:56We don't know what people will do, especially once they've given an augmented reality experience, right, in a device. So I think just what are the things we believe people will do? What are the primary use cases that people will attach to and find value? That's what I think everybody's after. Because if we can nail those, you know, we'll just call them killer use cases instead of killer apps, right? Whatever the killer use cases are, I think that helps sink that. Right. the market and more people start, you know, become more interested in this product. Right. Great. Well, Ben, thank you so much for coming on the show.

10:29We appreciate it. There are so many more, you know, we didn't even talk about, I actually, I did a quick chat GPT of all of the sort of augmented reality type glasses products that are out there. There are a lot of smarter, smaller companies working on products like this, and we didn't get time to go through all those, but maybe we'll have you on again and we can kind of go through the startup landscape here with respect to these wearables, because I kind of want to know what to make of some of these smaller companies that are coming out. But we'll have to have that conversation later on. That is Ben Bajaran, the CEO of Creative Strategies.

11:01Okay, well, the drama around TikTok's life in the U.S. could finally be heading towards a resolution this week after the U.S. and China made progress towards a framework of sorts that could settle both of their concerns. This is a long-running saga that really does not seem to be getting any less complicated. And so I want to bring on our Washington DC correspondent, Sylvia Varnamoregan, to talk about what we know and also what we don't know. In fact, she published a piece with basically that exact title this week on our website. Hi, Sylvia. How are you doing? Hey, Akash. I'm great. How are you?

11:35I am doing well, except I forgot to ask. I don't know if they do prescriptions yet. I was wondering if you can do it because I wear glasses and I don't know if the display thing comes with prescriptions. Anyway, you're a former - I think you can ask Alex Himmel. I know. Well, you're a former meta reporter too. So, I mean, this is all, you know, this all must be like watching, you know, watching your old elementary school, you know, really make the biggest news ever. Yeah, they're making some big moves. Okay, so let's talk about TikTok. So, you know, you wrote this story. I think the best way to sort of think about what we know and what we don't know is maybe the categories you address in the story, which is, you know, you talked about the investors, the forward, the product, the CEO, the geopolitics.

12:16let's start with the investors and the board what do we know about who's going to actually potentially own tiktok and who might have a board seat in the new university right so as part of this deal which has been a long time in the making um there will be a new entity established right that will own the u.s uh tiktok and this entity will be comprised of uh different investors so So existing investors in ByteDance will own 30 % roughly. New investors coming in will own about 50 % stake. And then ByteDance, which is TikTok's Chinese parent company, will have a stake of just under 20%. And that formula, that structure was broadly hashed out in April and has remained the same.

13:04But there are and could potentially be changes to this happening in real time because, you know, nothing's finalized at this point. But that's broadly what we know. And we've also reported that existing investors could increase their stake if they wish to. Okay. And what are some of the things that could be changing as we speak underneath our feet? Well, I think that there are a lot of remaining questions that we haven't answered, in particular around who the other investors are that are coming into this deal. We know certain names. We know that Oracle will be an investor. We know that Andreessen Horowitz is coming in, Silver Lake.

13:47There could be other investors that we haven't learned of at this time. And what about board seats? Right. So this is also a really interesting area, right? There will be a board, obviously, and the makeup of that board is something that we're kind of trying to figure out, to report out in real time. So we know that Oracle will have a seat on the board, that ByteDance will likely have a seat, but the remaining makeup of that board has not become clear yet. It's kind of, I mean, you know, we had Martin, our executive editor, co-executive, I should say, on the show last week to talk about the, just all the ways in which Oracle has inserted itself, you know, not just in the AI story, but also the media story now with David Ellison.

14:40And, you know, I kind of forgot, actually, that they're actually a major part of the TikTok story here. And with a board seat, I mean, gosh, I never really associated with social media. But, I mean, they're going to have a pretty big part. Yeah, well, it's a really interesting and unusual deal, remember. So there are a lot of different players in this. And there were a lot of different interested bidders. So Trump is due to have a call tomorrow with Chinese President Xi. Yeah. He has said publicly that he's going to confirm everything on this call. Okay. So we'll see if the deal is announced, if it's finalized.

15:20But I think it's still a very fluid situation. Do we know what time the call is by any chance? Great question, Akash. You got me there. It's fine. I don't know if anyone knows, really. it's probably in his schedule but i'm not sure okay so i i want to i want to talk about the the product now what we know about sort of what this what this tiktok u.s will end up looking like the big question is the algorithm and whether or not the u.s entity can license the algorithm sounds like there will be some sort of licensing agreement that that will take shape Yes, so China has announced that as part of this deal, as it's imagined, ByteDance will license its algorithm technology to this new entity, which will essentially recreate this algorithm for the new product, which will be TikTok US.

16:15And we reported in July that TikTok has been working on a new version of the app for U.S. users specifically, which makes sense if you think about it because it's going to be a new company with a new product just for U.S. users. And we reported at the time that this was internally codenamed M2, but I believe the app itself will be TikTok U.S. And the plan is to push that so that users have to move over to that app if they're in the U.S. Right. It's been held up a little. So it was initially due to launch on September 5th, as we reported, but the company didn't stick to that timeline. And so it's unclear when that will be launched, but it is part of this still, and that will occur sometime in the future.

17:01Right. And this kind of brings me to, you know, sort of the part of the story, which is a big question mark right now. And I want to get your sort of thoughts on this is, I mean, we don't really know what concessions the U.S. has made to sort of get that, get access to that algorithm, right? I mean, this is kind of a big question mark right now. Yeah, absolutely. I mean, it's a huge question. As I said, this deal was broadly figured out back in April, but it was held up and delayed over many months because of these trade talks. And so, you know, we were all scratching our head wondering, when is this whole saga going to come to a resolution?

17:45And I think that it's clear that there are things that are moving now, and both China and the U.S. have said that a framework has been agreed to. But what hasn't been disclosed is what the U.S. agreed to, to get this deal over the line. Right. Right. Last question for you, Sylvia. I mean, so it sounds like we're nearing a deal. Tomorrow's going to be a big day. We're going to see how it finally all shakes out after like, what, four different delays. Do you think this app is going to be as good in the end as the original TikTok? Like, what's your pulse on this? Well, I'm sure that the people involved in this are very anxious about that because, of course, TikTok has a very big, very loyal following of users.

18:30And so they are not going to want to alienate them or disrupt the business in any way. So I'm sure that's why the algorithm was so critical to this, because that's sort of TikTok's special source, and they're going to want for this new U.S. app to be a similar user experience, I'm sure, something that users don't even really notice the difference with. and so i think the question of whether it'll be as good kind of remains to be seen but i'm sure that a lot of energy is going into um trying to ensure that it is because they would not want this to be more disruptive than it's already been with the potential ban and the four executive orders delaying the law and all this other commotion yeah great well sylvia uh once we do have the final details of the deal we'll bring you back on to discuss what to make of it and and whether or not there was anything surprising about it.

19:23Thank you so much for coming on. That is Sylvia Barnum-Oregan, who covers everything Washington, D.C., and technology for the information. Okay. It is always a treat when companies come on our show to break news themselves. And today, we are bringing on the CEOs of DocuSign and Clear, the identity verification company, to talk about some news that they have today. Alan Thigerson is the CEO of DocuSign, and Karen Seidman-Becker is the CEO at Clear. It is their first time on the show. Welcome to the both of you. It's great to have you. Thank you for having us. Okay, so Karen, I'm going to give the floor to you.

19:57What are we announcing today? Today we are announcing essentially that you can sign documents with your face, which makes a ton of sense. I think in the modern world that we live in, pushing enter just isn't enough. And so our partnership with DocuSign brings total identity integrity to life. And in a digitally connected world, ClearOne strengthens trust and security. It streamlines workflows and it sets a new standard for secure identity with high stake digital workflows. So we're excited. And so, Alan, this is a new product that is being rolled out across all DocuSign documents. Like, I mean, how can we expect this to take shape?

20:41Yes, it'll be an option for anybody who's sending documents to be signed in the U.S., where Clear operates. And DocuSign is used for so many different kinds of agreements. I think we'll see this with agreements where there's a little bit more sensitivity. So this could be everything from when a company is hiring somebody, a medical service provider like a doctor or a hospital, a bank or financial services provider is trying to sign somebody up for a banking or insurance product. Any of those situations, there's a little bit more risk involved. Orgically, there's been a very tough tradeoff between risk and convenience.

21:21You know, you can do a lot more identity verification, but then you're inconvenienced in customers and you may lose some of them in that process. What's amazing with the clear integration is it's so easy, as Sker just said, you can just take a selfie and you've identified yourself because of the pre-registered profiles that they have. And so it's, I think, a very, very convenient solution. And we think not only will this be useful for people who are already doing more advanced identity verification, but it will allow companies to use advanced identity verification in many more use cases. Right.

21:56Today, that trade doesn't quite make sense. Aaron Powell, how does this deal work with respect to your partnership? I mean, like who's paying who here in terms of like this deal taking shape? So this is an enterprise deal. And so DocuSign pays clear. It's incorporated in the DocuSign solution to their customers. And I think we have two sides to the business, right? So you're thinking about the travel side, which is a consumer subscription based business. Our clear one business is an enterprise secure identity platform. And what you're seeing today across enterprises, whether it be in healthcare, as Alan talked about, or on the workforce side or in the digital workflows, is that the cost of getting it wrong is massive.

22:4380 % of breaches start with compromised credentials. And so quite frankly, for a long time on the enterprise side, we were a solution looking for a problem. The world has now recognized in enterprise that they need to secure identity. It's foundational across so many different parts of their business for both their workforce as well as their customers. So Alan, you are Karen's newest customer, it looks like. You're paying clear. Okay. How much you paying her? Ah, Candice Wilson. Not enough. Not enough. A fair amount. Well, I'll tell you what. I mean, look, we've got the two of you here. Karen, you know, Karen, if you want to renegotiate the deal right now, we can do that live on air.

23:26I don't want to renegotiate it because I'm really excited about this partnership. But what I will say is that we do want to raise awareness for customers. And I think that is the important point. And to what Alan said, people thought there was a tradeoff of safer or easier for a long time. And nobody wants to bring more friction to their customers. And today, the need for securing transactions, for securing identity, insurance, financial services, health care. By 2028, one out of four job applicants will be fake. And so I think raising awareness and driving utilization is really what we want to do together.

24:04So do you see a world where clear, because this is actually something we talked about on the show, the recruiting process being you've got all these, oh, am I hearing an echo there? Are you guys getting an echo for you? Oh, I think we're back. We're good. Okay, we're doing a live now. We're doing a echo for 10 seconds there. That's all right. That's the beauty of being live. We're back. So what was my question? Oh, so we were talking about recruiting and we talked about AI generated resumes and we've talked about AI, you know, AI agents being the one to scan through resumes. So, Karen, do you see a future where like clear?

24:42I mean, you have to like authenticate yourself to apply for any of these jobs. I actually think that would be a pretty good idea. So the answer is yes, and we're already doing some of it. We see workforce and the workforce journey as a large and necessary solution, if you will. So we're partnered with Greenhouse. So when you're applying for the job to ensure not only that you're alive, human, that you are you and then connecting you to your credentials, right? That's going to be a really important part. We're partnered with DocuSign, which is also part of the interview or job acceptance process.

25:14with Okta for enterprise authentication. And so this journey through the workforce, think about how analog it still is. And now in the world of AI and deep fakes, to your point, it's easier than ever. And then there's a hybrid work environment. I don't even see you walk into the office for a job interview. So lots of people have said beyond North Koreans infiltrating our workforce, like I interviewed somebody, they passed the tech test, somebody very different showed up on day one. You've got to connect all those things together. That's identity. Yeah, we've had that issue as well. I mean, we've long been used for a variety of employment-related use cases, particularly in the hiring process, whether it's employees or contractors.

25:56And different companies apply different standards for different stages in that process. And so, we've had a range of identity verification solutions for a while. Many of you probably We have tried knowledge-based authentication for sort of the legacy technology. You can do video verification as well. But what's so interesting about the clear integration, you get a very high level of security with a very high level of convenience. That's like the perfect trade, right? There's a very high level of security if you're forced to go into the bank branch or you meet with an employee, but that's really not very convenient.

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26:29And so I think we are at a Goldilocks level of convenience and security. And that's, I think, what's very exciting. And we will see that not just for hiring, but for all kinds of financial services, transaction, health, government, et cetera. Alan, I - Sorry, if I can just add to that, I think the other important point, at least from a clear perspective, is that the well over 33 million people on the platform who are already enrolled can just click once, right? So that concept of enroll once and everywhere, the power of the platform. And the other thing I would say to Alan's point is the trust in Clear's brand and DocuSign's brand are very high.

27:06And so the adoption when people trust the security and the privacy are really important. Right. Alan, I want to come back to you. I just want to take a minute to sort of ask you about DocuSign's business more broadly. You know, it's kind of been an interesting business to follow. I mean, growth has kind of, you know, it's sort of at this steady, you know, it's approaching 10 percent, not quite 20 percent. And it's growing slower than other SaaS businesses. But I mean, look, the company's generating cash. You're chugging along. How do you think about this fitting into your growth strategy? And is there a plan to get growth back to sort of that 15%, 20 % growth even someday?

27:49And could something like this help you with that? Well, yes. So first of all, I mean, Dr. Zhang went through quite a roller coaster ride during COVID, as you can follow. Totally. Right. right? And so we went from being a very well-growing company to growing incredibly fast. And then when COVID reset, some of that one-time business went away and some of the overbuying had to correct. We're now through that, I think, in a steady growth phase, as you said. But we're cognizant. I joined the CEO a little under three years ago, and I was cognizant that we probably couldn't achieve our growth conditions just off the strength of our signature platform.

28:23As great as it is and as much opportunity as there still is to do more there, particularly internationally. And we had always been thinking about the entire agreement journey. If you think about what DocuSign did with signing is we took that high value, high pain moment of executing documents and made it simple and convenient. But agreements go through an entire journey. They have to be drafted and negotiated and approved internally. And then, yes, they have to be executed. Often there's identity verification step, as we're talking about today, that precedes signing. And then you want to manage the agreements after you're done.

28:56And so we've launched an entire suite of agreement management solutions that leverages modern AI. And that's really the growth platform for the company. And we're starting to see really, really good results from that. So we've shared publicly. We already have over 10 ,000 customers live on that platform. We have almost 100 million contracts that have been uploaded and are now being managed with AI, where you can extract all the metadata. Yeah. Do you ever think about buying, you know, some of these really neat sort of AI-infused contract platforms, you know, that help you sort through contracts?

29:31And if you have already, I... We did, actually. Okay, okay. I was like, oh, man, Akash, you should have looked that up for me. No worries. Well, of course, we had a lot of that capability. Yeah. We are one of the leading contract lifecycle management provide platform for, you know, contract specialists. But we now want to democratize access to contracts, right? So we needed something bigger and more robust. Some of that we developed internally. We bought a company called Lexion, which was a leading contract AI company last year. And we continue to look for targets that can augment our capability.

30:06Well, we have a lot of in-house capability. We are the largest player in agreements by far. And we have access to 1.7 million monthly paying entities, businesses, government entities, nonprofits. So we have an incredible starting position because of the trust and access that we've built with our signing platform. And I think that positions us very well for this broader opportunity. Karen, I started with you and I'm going to give you the last question as well. As you think about Clear, I hate to bring AI into everything, but I am actually genuinely curious about the ways in which AI has made identity verification harder and increased the risks of identity theft and then how it has provided an opportunity to combat that.

30:50How do you think about that? And my other question is, you guys are sitting on so much data with respect, you're going to get a whole chunk of new selfies coming to you. I mean, do you ever think about how you could use that data to train your own models? Are you doing that already? What does that look like? So let's start with AI creating more challenges in the identity world and a bigger need for a trusted, secure identity platform. And then let's talk about how we're using AI here every day. Certainly, AI has created a much more important and urgent need for true and total identity integrity.

31:33I have long said that a document is not an identity. That is an ID. and Clear's whole point of connecting you to all the things that make you, you is really important for a safer and more frictionless world. So it is much easier to fake an ID, to create deep fakes in an AI world. And so recognizing that I think is really important and has created, quite frankly, I think identity is becoming an industry. We started Clear 15 years ago and people were like, what are you doing? And I said, I believe biometrics are the future for safer and easier, for multi-factor authentication, right? So face and liveness and many, many more attributes and then digital footprint.

32:12So that's number one. Number two is at Clear, we have signs around saying AI and every work stream for everyone every day. I think AI can make our business efficient. I think it can personalize and enhance the customer experience. And I think that from a data perspective, I would say privacy and security are job one. over here. So our models and the things that we're doing are not, you know, interfering with our customer privacy and data security. And that is massively important to us. Our brand is known for trust. But certainly we are doing a lot when we think about machine learning and our own, you know, being vertically integrated from our own tech stack to ensure greater security.

32:58And I think a much more insecure, insecure, unsecure world. One of the things I've said is we want to be a trust mark in a trust-starved world. So I think that's crucial. Great. Well, Karen and Alan, thank you so much for coming on the show. It's a fascinating partnership and a fascinating launch of this new product. I will say that, Karen, when the contract ends, bring Alan on the show. We'll hash out B2 of the contract right here on the show. 1.7 million customers, so we want them all. Well, I can help you. I can be the third-party arbitrator for that. How about that? Okay, that's Alan from DocuSign, and that's Karen from Clear.

33:40Thank you so much for coming on the show. We are moving right on into our next guest, folks. Okay, Rent the Runway has had quite the journey as a public company. It was once valued in the public markets at over a billion dollars. It is now worth roughly$20 million. Last month, the company went through a restructuring plan that saw three private equity firms take 86%, three lenders, I should say, take 86 % of the company and eliminate a bunch of the company's debt. And really, the company now finds itself at a fascinating point in its history. I want to bring on CEO Jennifer Hyman for a conversation about how she's thinking about this moment for the business and where she wants to go from here.

34:18Jen, it's great to have you. Thank you for joining us on TITV. Thank you. Okay. Can I correct one thing? Yes, please. Yes. So what happened in our recapitalization, which was really transformational for the company, was we dramatically reduced the total debt on the business. So by this December, when we expect the deal to close, debt on the business was going to be something like$340 or$350. We had to raise debt over COVID. It was at a high pick rate, et cetera. That debt is being reduced from$340 to$350 down to$120 million. So our lender is doing the majority of translating their debt into a huge equity position in the business.

35:03And we also brought along two private equity firms who are receiving equity interest in the business for the most part and bringing their expertise and their best-in-class consumer retail firms that are going to help really drive growth in the company. And so it wasn't about them taking on more debt. It was about them being equity holders and believers in kind of the public value of the go forward. Right, right. That's all helpful context. You know, I think the restructuring plan, you know, it was very interesting to see how it played out. I think what I'm actually really interested in hearing about is where you are hoping to take the business now.

35:42I mean, it's had the ride that it's had. What's the plan now for the business going forward? Yeah, I mean, my belief is that the thing holding Rent the Runway back over the past few years has been our capital structure. We've been laden with debt. We happened to IPO two weeks before the market crashed. And so the debt became a major problem. And we have confidence attached to our debt, which limited the amount that we could invest in inventory, which limited the amount the business could market. And over the past 18 months, I have been working on a really transformation plan for the company to bring this company back to growth.

36:27Which is what? What is the plan? The plan is to bring the company back to growth. Okay. How do we do that? So what we're seeing, just to start with the positive, is that our subscriber count is up 13 % year over year after being flat for many years. We have the highest net promoter score we've had in about five years. We are now growing revenue again. And the way that we're doing that is, number one, we instituted a huge strategy in 2025 to dramatically increase the amount of inventory that we have in our platform. we had been buying essentially a replenishment level of inventory for some time.

37:10Again, we were limited by our debt covenants. And inventory is the very thing in our business that drives customer growth and customer retention. People come because they want a subscription to fashion. They want new variety in their wardrobes. And we've been increasing that inventory in a very interesting way. So it's primarily through a new channel that we innovated over the last few years where we revenue share with hundreds of different brand partners, meaning that we don't pay for the inventory up front and we only pay based on the performance of the inventory. Why are we able to do this?

37:46Because brands increasingly view us as their most important marketing channel to acquire this kind of aspirational young consumer that now is actually we're like the sampling business of the fashion industry. We're giving you access to wear Veronica Beard and Ula Johnson, you fall in love with it, and then around 40 % of the time, you end up buying something from one of those brands. So brands are increasingly viewing their inventory on Rent the Runway as a substitution for their pack. So your belief is that holding more inventory is going to help you grow the business? Well, it's not just a belief.

38:25It's actually working. Okay. What about the bottom line, though? I mean, inventory is expensive. Right. Well, one of the things that we shared in our earnings throughout this year is that we were making an investment in inventory that in our business, you invest in inventory. It has a cost up front because you're growing the inventory base. But then you bring your subscriber point to a level at which you're actually growing the cash flows of the business. So we believed that 2025 was going to be an investment year for us on our pathway to not only growth, but production of free cash flow. Okay.

39:03So my question is, so, you know, you're doing all this now. And I think if you talk to investors, they might say, well, you know, we've tried this for a couple years now. I mean, why? Look, I think the growth strategy, you know, I'm excited to see how it evolves and plays out. But why not just do this as a private company? Well, we actually had both our lender as well as our private equity firms that believed that there was actually value in continuing to be a public stock and enabling public shareholders to be along for the value creation ride. they saw that the business they did a year of work on the business in understanding it researching the business and they believed that the business was vastly misunderstood by the public markets and remember that based on the timing of our ipo no one's really like looked at the business model because we've been burdened with this huge amount of debt that only was put on the business because of cove but so you're you're saying that people haven't looked at the business model in the like over the entire length of the time that the company's been public?

40:16Yeah. No one's wanted to invest ahead of the debt. The debt was maturing in October 2026. Okay. I'm just trying to, I mean, from my view, I mean, the hypothesis was that wouldn't this be easier to carry out the changes that you're carrying out as a private company? That's all I was trying to get at. Yeah, I think that either way you could carry out the changes. I think that the investor base thought that it would be a benefit to the public shareholders and to other public shareholders that might want to buy into the story because of the value creation that they expect and that I certainly expect over the next few years of growth in our business.

40:58What do you think of competitors like Nuuly that have come up? I think they've done a great job. And I think that competitors have further validated the market that we really pioneered, you know, 15 years ago. That rental is now a key part of how women are getting dressed. There are millions of women who rent clothes every single year, and they view it as a way to have variety in their wardrobe for low prices. And really is substitutional to how they were doing this before, which was fast fashion. They were buying a high quantity of items in their wardrobe that they were wearing once or twice and then throwing away.

41:36And both Nuuly and Rent the Runway and many other competitors provide the customer with a way to access continuous variety in the wardrobe for low prices. Of course, we're catering to different consumers. We have a different set of brands. We're doing it at different price points. But I believe that rental is now a mainstream behavior in the fashion industry. You don't think of it as a threat to your business at all? I view, just like people buy clothes at Walmart and at Macy's and at Neiman Marcus, I think that in the rental business, there's going to be different rental businesses that cater to different segments of consumers with different inventory bases.

42:19Right. So we carry a completely different kind of inventory than Nuuly at a higher price point. We're certainly targeting a woman who is more put together, who's slightly older, who is a professional, who's going into work, and who wants designer clothing. Whereas Nuuly is catering to someone who is comfortable with a sub-hundred-dollar, who was excited about a sub-hundred-dollar price point and primarily is not as concerned with brand. Right. You know, I do want to ask just, you know, the business of fashion more broadly. you've been in this space for so long. How have you seen the business of fashion change?

42:59And how do you think it's going to continue to change going forward? I think that the business of fashion has continued to, some of the tailwinds that I recognized 15 years ago have continued to play out in even more accelerated ways. So the consumer wants more and more variety, meaning that she constantly wants to discover newness she wants new brands there's a lack of customer loyalty to the specific brands and that is accelerating and we see that both in the fashion industry as well as the beauty industry second thing that we see is that the customer wants more for lower prices so the way that she's thinking about her rental subscription is she's paying$164 a month for 10 items.

43:47So she's thinking about it as 16 bucks an item. And she's comparing that with where else can I get things for 16 bucks an item? H &M, Shein, Timu, Zara. And she's comparing price points in that way. Social media has completely proliferated and accelerated familiarity with fashion overall. So fashion in general has become far more mainstream in terms of knowledge of brands and knowledge of trends. So it's much more rapid that the mainstream consumer actually wants styling, wants to look great, wants access to fashion. And we see that in kind of the demographics of the folks that are coming onto our platform.

44:29It's much more diverse from a geo standpoint and an age standpoint and an income standpoint than it ever has been before. And I think that there is also, over the last five years in particular, an exhaustion that the customer has with the luxury price point, where over COVID, luxury players took price up significantly because they could and because people had a lot of savings at home and they were using it on high-end stuff. You don't think that's continuing? It hasn't continued. If you look at the earnings of the major luxury players, I think they've outpriced themselves from even a wealthy consumer.

45:17A wealthy consumer now looks at the price of a pair of boots or a handbag, and they're like, this just doesn't make sense. I can buy the Pauline version of the bag for$400. I don't have to pay$9 ,000 for this bag. I think that there's a reconstruction of the industry that's happening right now that's really fascinating. Right. Last question for you, Jen. I mean, you talked about sort of the positioning for the company going forward and some of the strategies you've put in place. As you've looked at the last couple of years for the business, is there anything you would have done differently? I think that the number one thing that I would have focused on was at a point when we were trying to just save costs and kind of survive.

46:08I think that we had to kind of go big at that point into inventory and into kind of more casual everyday inventory. I think that COVID had this negative impact that was several years on our business because prior to COVID, people primarily used Rent the Runway to get dressed for special events and for work. and clearly people didn't go back to the office in a lot of they haven't gone back to the office five days a week and they it took them until really this past fall to go back to the office three days a week yeah yeah i think it would have accelerated our entry into elevated everyday casual and that's one of the things that i think newly did really well they didn't have the kind of baggage of having started as early as Rent the Runway.

47:02So they hadn't built up their inventory base much prior to COVID. And they were able in 2020, 2021, to kind of fill their site with basically just everyday basics. And that casual inventory, interestingly, is what is really powering rental right now. So the very categories that people thought, oh, someone's never going to rent jeans. Someone's never going to want to rent a casual top. And in fact, they do. They actually want to use rental every single day, whether it's something casual, it's to the office or special occasion. So I think that I would have accelerated our entry there and kind of taken a much bigger risk on inventory in 2022.

47:44And is there anything, you know, a little bit more introspective about maybe things you've learned about managing a company, things you might have done differently in that respect? It sounds like you have, you know, the strategy, I take your point, you know, doing what you're doing now a little bit earlier would have helped. But again, you know, just, I'm sure you've reflected a lot on what you've learned. Is there anything you might have done differently from a management perspective? Yeah, I think that there were times that when we were kind of gearing up for our IPO, where we became too potentially process driven and we didn't focus as much on the customer obsession that made us great over the first decade of our business.

48:24So one of the elements of our transformation plan has been this tremendous simplification of our goals. We focus on the customer operating in a way like we did when we were an early-term startup in cross-functional pods with really simple goals that everyone in the company can rally behind and understand. I think that as you get bigger and as you become public, you think that everything needs to become more process oriented and more big. Efficient. Yeah. The bigger you get, the smaller you need to be, the more edited you need to be in terms of how you operate as a company. But I think that we, you know, were one of the companies that was hardest hit by the fact that people didn't wear clothes for a few years and certainly not the clothes that we were carrying.

49:13we were the only company that existed prior to covet in our space that did survive you know we unfortunately had to take on debt at that period of time and we had to survive and i'm really proud that we've had a resilient team that's been able to do that we've transformed the business entirely you know in the period of 2022 to 2025 do you ever think about what what you ever think about what you might be doing if not rent the runway? You ever think about starting a new business in a different space? I am solely focused on, I think one of the amazing things is that I'm more enthusiastic about the market for rental today than I've ever been.

49:55I know that the value on our stock ticker is very low, but what I see inside my business are the biggest, you know, growth, you know, the biggest input metrics that give me confidence about the future of rental overall. The fact that this has gone from being an early adopter behavior to a mainstream behavior. And the fact that the whole industry is on board. I had to beg grants to work with me even five years ago. And now every brand is coming to me and say, take my inventory for free. Let me revenue share with you. You're my most powerful marketing channel. This is how I'm reaching a new customer demographic.

50:34So I think there's a lot of opportunity ahead. I'm really excited about the recapitalization of the business. And I think it's really an IPO 2.0 where I hope to introduce, reintroduce myself both to, you know, the market as well as to the customer, as well as to the media. And I know that there was someone at the information, the information has taken a point of view that maybe rental shouldn't exist overall. It shouldn't be a company. That was the last editorial that, you know, the information put out. And, you know, there've been millions and millions of customers have rent the runway over the last decade.

51:07We've had over 3 million customers who rent. Pack that alongside the many competitors in the rental space. This is mainstream behavior that, you know, probably upwards of 10 million women a year can do. Right, right. Great. Well, Jen, thank you so much for coming on the show. It's, like I said, it's a fascinating point for the business and, you know, it's a public company. So the benefit for us is we get to see how that strategy plays out. And I want to thank you for coming on the show and talking all about it. That is Jen Hyman, the CEO of Rent the Runway. Okay, well, that does it for today's show.

51:43A reminder that we are live on this stream Monday through Friday at 10 a.m. Pacific, 1 p.m. Eastern. I want to thank Amazon Web Services, who is our presenting sponsor for this production. And I want to thank you for tuning in. We really do appreciate your viewership. I'm already excited for our next show tomorrow. And so until then, bye-bye for now.

52:05Thank you.

From the publisher

Creative Strategies' Ben Bajarin talks with TITV Host Akash Pasricha about Meta's new Ray-Ban glasses with display and the future of multimodal AI. We also talk with The Information's Sylvia Varnham O'Regan about the ongoing TikTok-US deal, and we get an exclusive with the CEOs of DocuSign and CLEAR as they announce a new partnership. Lastly, we get into Rent the Runway’s big comeback strategy with CEO Jennifer Hyman.

Articles discussed on this episode: 

https://www.theinformation.com/articles/know-tiktok-deal


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