WHOOP CEO on $10B Valuation & AI, Apple Kicks Vibe Coding App Off App Store, SpaceX’s $75B Offer

31 Mar 2026 · 39 min · 20 chapters

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In short

The episode covers: Apple’s crackdown on “vibe coding” apps, investor dynamics ahead of SpaceX’s IPO, NVIDIA’s $2B investment in Marvell and CoreWeave’s $8.5B debt financing, and Whoop’s growth and product roadmap.

Guests

Aaron Tilley (The Information Apple reporter) explains Apple removed an app that generates and publishes iPhone apps from text prompts; Apple cited App Store guideline 2.5.2 (code rewriting) and argues it can’t review rewritten functionality. Key claim: Apple wants control of the next software/app-development layer and may aim to be the vibe-coding platform. Examples: thousands of apps created via the tool; prior blocks of similar apps. Ken Brown (senior finance editor) says IPO participation is driven by relative-return pressure and Nasdaq index inclusion rules; SpaceX’s small float (about $75B of a >$1T valuation) could cause price spikes then drops. Mustafa Nimuchwala (NEA partner) says NVIDIA’s $2B in Marvell targets “hybrid” stacks (NVIDIA interconnects with custom accelerators) plus optical IP; CoreWeave’s debt reflects massive compute demand and active credit markets. Will Ahmed (Whoop CEO) reports $10.1B valuation, $575M Series G, ~$800M revenue run rate, 40% US/60% international, and plans more medical clearances (e.g., AFib via ECG; sleep apnea) and expanded sensing/labs.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Big Stories Overview

0:45 to 1:26

A brief overview of major news stories including NVIDIA and CoreWeave.

“We'll talk about it with our Apple reporter.”

Apple's Vibe Coding Crackdown

1:26 to 2:34

Discussion on Apple's removal of a Vibe coding app from its App Store.

“The Information published exclusive reporting that Apple is escalating its crackdown on Vibe coding apps by recently booting one app out of its app store for violating its rules.”

Apple's App Store Control

2:34 to 4:00

Insight into Apple's desire for control over app submissions and the implications.

“And remind me, so anything was, it was literally a vibe coding app?”

Investors' Dilemma on SpaceX IPO

4:00 to 6:40

Analysis of investor strategies and concerns surrounding the SpaceX IPO.

“Apple is, you know, these apps don't think it makes sense as a rationale because what happens is that these apps that are being created are then reviewed through the App Store.”

Relative Return Concept Explained

6:40 to 10:15

Understanding how fund managers assess investments relative to competitors.

“There's making, I know they've been making threats about shutting down other apps.”

SpaceX IPO Potential and Risks

10:15 to 13:50

Discussion on the implications of the limited shares available during the IPO.

“Because what the rules did was say, we, NASDAQ, which runs the famous NASDAQ 100 index, which is tracked by a whole bunch of funds, we're going to put stocks into the index much faster than we did in the past.”

Comparing Upcoming IPOs

13:50 to 14:01

Examining the anticipated IPOs of OpenAI and Anthropic in relation to SpaceX.

“The dynamics that we're seeing play out here, do you anticipate they could also play out with the OpenAI and Anthropic IPOs?”

SpaceX's Unique Position in AI and Investments

14:01 to 14:44

Explore the complexities of SpaceX's business model and its interplay with AI companies like OpenAI and Anthropic.

“In some ways, you know, SpaceX is a weird animal because it's Elon Musk.”

NVIDIA's Strategic $2 Billion Investment

15:05 to 18:09

Understand NVIDIA's investment strategy and its implications for the semiconductor market, particularly with Marvell.

“Today, I'm sitting down with Mustafa Nimuchwala, a partner at New Enterprise Associates.”

Marvell's Role in the Semiconductor Landscape

18:09 to 20:58

Delve into Marvell's various acquisitions and its competitive positioning against Broadcom and MediaTek.

“similar to the Lumentum and Coherent deals they did.”
Show all 20 chapters

The Debt Landscape for Computing Companies

20:58 to 23:39

Examine the rising debt levels in the compute sector and the strategic implications for companies like CoreWeave.

“It feels like this is a headline that we've seen before.”

Introducing Whoop and CEO Will Ahmed

23:41 to 24:12

Get insights into Whoop's recent funding success and its focus on health and fitness technology.

“That is Mustafa Nimuchwala, a partner at New Enterprise Associates here on TITB.”

Whoop's Growth and International Expansion

24:12 to 26:44

Learn about Whoop's impressive growth metrics and its international expansion strategy.

“Oops, it's mostly a recurring revenue business.”

The Future of Whoop's Health Features

26:44 to 28:00

Discover Whoop's innovations in health monitoring and its plans for more medical capabilities.

“You showed me the whole Whoop experience.”

Advancements in Health Monitoring Technology

28:00 to 29:16

Explore recent developments in Whoop's health monitoring features and medical clearances.

“versus, of course, their chronological age.”

Health Trends and Cultural Shifts

29:16 to 30:42

Discuss the growing interest in health and wellness trends and their implications.

“On the flip side, medical is heart rate monitoring to determine whether you have AFib.”

Consumer Control Over Health Decisions

30:42 to 32:16

Learn about the increasing desire for personal health control and associated risks.

“And now today, it's, you know, a dinner conversation of how well you're sleeping.”

Hiring Trends in Tech Amidst AI Discussions

32:16 to 34:11

Examine the hiring strategies in tech companies and the role of AI in the workforce.

“And yes, of course, these products do need to have the appropriate tests and research done on them.”

Competing in the Wearable Market

34:11 to 35:59

Insights into Whoop's competition landscape and strategies against major players.

“Let me ask you a question about competition.”

Personal Reflections on Leadership and Family

35:59 to 37:40

Explore how personal life changes influence leadership and business perspectives.

“So we're really focused on building Whoop for the long term, making sure we continue to deliver value.”
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Transcript

Automatic transcript. May contain errors.

0:13Aaron Tilley:Welcome, everyone, to The Information's TI TV. My name is Akash Pasricha. It is Tuesday, March 31st. First up, a couple of big stories this morning. NVIDIA plans to invest$2 billion in semiconductor company Marvell, and CoreWeave announced it closed an$8.5 billion financing round in debt to bolster its AI cloud platform expansion. We will discuss both of those news headlines shortly. The information has also published exclusive reporting with an update on Apple's Vibe Coding crackdown in its App Store. We'll talk about it with our Apple reporter. SpaceX is likely to file confidentially for its IPO any day now, and investors across the board are trying to decide whether or not to participate.

0:58Aaron Tilley:We've got a new story about that digging into the dynamic. We'll talk about that shortly. And we'll then pivot to our special coverage of the information's 2026 NextGPs list. We've got a partner from New Enterprise Associates coming on the show. And we will wrap the show with a conversation with the CEO of Whoop. The wearable company announced a new funding round at a$10.1 billion valuation. It's going to be a fun show. So let's get right on into it. The Information published exclusive reporting that Apple is escalating its crackdown on Vibe coding apps by recently booting one app out of its app store for violating its rules.

1:37Aaron Tilley:Aaron Tilly, our Apple reporter who broke that story, joins us now for the details. Aaron, welcome to the show. It's great to have you back. Thanks for having me. So what do we know about this app that Apple kicked out of its app store? So yeah, it's one of the growing set of tools in the App Store to create apps itself using simple prompts to text prompts to describe an app that will quickly build for you, also called Vibe Coding. So it had been one of the successful ones. There's a number of them, one of the handful of successful ones. And suddenly last week, Apple just removed it, straight up removed it from the App Store.

2:19and that is a significant escalation over its past actions, which is Apple's really been cracking down on these kinds of apps making updates and now Apple's just straight up removing them. So I think it's a pretty notable step for them.

2:35Aaron Tilley:And remind me, so anything was, it was literally a vibe coding app? I mean, it was a tool that you could just use to code things on your phone? Yeah, it's, you know, you pull up the app, you write in a text prompt of what you, of what the kind of app you want, the features you want, and the app would build it for you. And then inside the app, you could also preview what it looked like. And from there, you could, that app you just created, you could publish it in the app store. So there's been thousands of apps in the past, you know, less than a year since this app has launched. There's been thousands of apps published to the Apple App Store through this tool, through the Anything app.

3:19So it's, you know, there's just a number of these apps blowing up.

3:26Aaron Tilley:Now, you spoke with the person who was the creator of this app, who is running sort of the company that owns the app, I guess. And what was the stated reason that he got from Apple, or what rationale was he given as to why it was removed? Yeah, it's a typical response from Apple when they've blocked other of these so-called Vibe coding apps from their updates. It's a guideline 2.5.2, which restricts apps from rewriting their code. It features that rewrite code to sort of fundamentally change the functionality of the app. Apple is, you know, these apps don't think it makes sense as a rationale because what happens is that these apps that are being created are then reviewed through the App Store.

4:14But Apple's accusing these apps of sort of rewriting code in a fashion that Apple isn't getting a chance to review. So Apple is citing the same guideline 2.5.2 in shutting down the app. And that's similar to what they did with other Vibe coding apps that they've blocked.

4:33Aaron Tilley:And just remind us of the context here, because you published an earlier story with our colleague, Stephanie Palazzolo, about this dynamic that Apple is really afraid of playing out, which is the idea that, hey, if people can make their own apps and maybe use tools that are not directly affiliated with the App Store, I mean, it could sort of find itself out of the loop. What's at stake here for Apple if that story plays out? I think there's some amount of just losing control for them. Apple is always a company that wants control internally. They build all their own chips and software. And with their app store, they want as much control over it as possible.

5:21They view the app store as sort of a premium experience, and they need to justify the 30 % take they take on digital transactions on apps in the App Store. So I think it's about control and wanting to maintain that control in these apps, kind of representing the next stage of software and app development, which is kind of wild and experimental. and the App Store app submissions have exploded as partially as a result of this sort of vibe coding movement that's sweeping this software development space.

6:00Aaron Tilley:Now, what are you watching for next? Is this the only app that we know to have been removed? Are you looking for more data points of Apple cracking down here? Or is there even a broader sweeping action that Apple could take here possibly, or I don't know, could there be lawsuits in this field? Certainly some of these apps could accuse Apple of potentially anti-competitive behavior. I think that's already sort of kind of seeping into the dialogue here. But, you know, Apple is continuing to sort of like crack down. There's making, I know they've been making threats about shutting down other apps.

6:44So yeah, just continue to track that. And also like basically what is Apple's articulated strategy here? They've kind of refused to really engage in this topic and explain themselves more fully. I mean, there's a lot of suspicion about what they're going to do next, which is potentially just they want to be the VibeCode platform instead of any of these third-party companies. I think that's probably a likely future. They've already sort of started integrating AI into the developer codes, Xcode. So continuing on, maybe they want to control that themselves and sort of be the platform for vibe coding amongst its users.

7:24So I think just kind of, you know, just figuring out that understanding really what their plan is here, what their strategy is here is really a really fascinating thing. Great.

7:35Aaron Tilley:Well, Aaron, I want to thank you for coming on. That is Aaron Tilley, our Apple reporter, here at The Information. SpaceX is likely to file confidentially for its IPO any day now. And in the meantime, institutional investors of all kinds are trying to run the calculus not just on what it would mean to participate, but what the ramifications could be if they don't. My colleague Corey Weinberg, our Deputy Bureau Chief of Finance, published a story about that dynamic today. I want to bring on Corey's editor, Ken Brown, to talk more about it. Ken, welcome back to the show. It's great to have you here.

8:08Aaron Tilley:Hi, Akash. Walk me through this calculus here that investors are running as they look ahead to the SpaceX IPO. Well, the calculus is, do I buy or do I not buy? And the risk is, if you buy, it could be wildly overvalued and could be a disaster, or it could go up. The risk if you don't buy is if everyone else buys and it goes up, you're left behind and you're the loser. So fund managers, investors like that are in a tough spot right now. So this is kind of interesting because, look, I mean, in the sports world, at least, I mean, you know, we hear the losses hurt more than the actual wins. The losses are worse than the wins that make you happy.

8:56Aaron Tilley:You know what I'm talking about. But I mean, in this context, it feels like you're saying something slightly different, which is that I'm actually not concerned if I lose. I'm more concerned if everyone else wins and I don't win. Yeah. So let me let me introduce you to the concept of relative return. So for fund managers, they're judged on how they do versus their competitors and how they do against their index, the index that they're supposed to track, like the S &P 500. Now, that's not the best thing in the world for investors because investors just want to make money on their investments. But relative returns rule the game.

9:31And when you're an investor, you look around at all your competitors and the index and you say, if they own it, I'm either going to jump in with them or I'm going to take a big risk and stay away.

9:44Aaron Tilley:OK. And so there's nobody saying, hey, this thing might go down, so let's stay away from it. Like, that's not even a thought. And maybe this connects to the rule change that NASDAQ put out this week. Well, so people do. I mean, there are independent fund managers who really go their own way. And, you know, some of them have done fantastically and some of them, you know, get crushed by the competition. You know, the NASDAQ rules that came out yesterday intensify this pressure on the investors. Because what the rules did was say, we, NASDAQ, which runs the famous NASDAQ 100 index, which is tracked by a whole bunch of funds, we're going to put stocks into the index much faster than we did in the past.

10:35Stocks can go into the index if they meet the criteria 15 days after the IPO. So now, not only would you be stuck, if you stayed away, not only would you be stuck as the lonely guy out there against your competition, but now you'd be the lonely person against the index, which you're also judged on. The other problem is, once it goes in the index, everyone's going to buy. All the index funds are going to buy, more funds are going to buy, and that's going to drive up the price, meaning you're going to buy a stock when it's expensive, and that's always a bad strategy.

11:10Aaron Tilley:It's kind of funny to me. These indices, they seem to be weighted by market cap in some cases. Market cap, of course, depends a lot on the multiple and the forward-looking revenue that you are expecting or the forward-looking profits. You could make an argument. Maybe, well, we should not rank it based on market cap. Maybe we should do actual revenue or profitability. You know, something that is not just a hunch. Right. But the biggest rap against index funds, most index funds, is that you spend your money. When you buy them, you're buying the winners. You're buying the stocks that people have the greatest expectations for because they have the biggest market caps.

11:51And so indexing is great for most people, all good, but it is a problem. And SpaceX and companies like SpaceX really raise that, really bring that out into the open. Right.

12:05Aaron Tilley:Now, tell me a little bit about your thoughts on the relative amount here of the IPO. We know that as of now, the company is looking to raise about$75 billion. That's according to our most recent reporting. Of course, it could change, but$75 billion compared to the valuation that they're targeting, which is well north of a trillion dollars. So it's a pretty small fraction of the overall company. Tell me about the ramifications of that in terms of how this offering could play out. Well, it could make things a real mess, right? Because if you have all this buying pressure from the index funds, from all these big fund managers, because the stock is so big, the value of the overall stock is so big, they have to buy.

12:50The problem is only a small portion of the company's shares, roughly 75 billion out of a trillion, is going to be trading. So there's going to be this, it's like, you know, a whole bunch of people trying to squeeze through a very narrow door. And, you know, what could happen is the price could just shoot to the moon. And while all these people buy, and again, they're forced to buy under pressure. And the stock goes up way beyond where it should just because of the buying pressure. And then the shares fall and everyone loses money. So that's what's going on here. I mean, this is an old strategy that was used for IPO, tech IPOs for years, where you only put a little bit of stock out there.

13:30And then there's demand and the stock, you know, goes up 200 percent and everyone's excited. And then as more shares go out in the market, the price falls. This is just that times 100 or 1000 or whatever. So it's going to be a show.

13:44Aaron Tilley:Let me ask you this. So SpaceX is the IPO that we know to be nearest in terms of the three big IPOs we're watching, OpenAI and Anthropic, also coming down the pipe. The dynamics that we're seeing play out here, do you anticipate they could also play out with the OpenAI and Anthropic IPOs? Absolutely. I mean, there's a lot of demand. In some ways, you know, SpaceX is a weird animal because it's Elon Musk. And so everyone loves you or a lot of people love Elon Musk. But the company is a bit of a mishmash between X, XAI, the artificial intelligence company, and SpaceX, the space company. The other two companies, Anthropic and OpenAI, are clean AI bets whose revenues are soaring and who are, you know, seen as the winners in this space.

14:30So, you know, they're all going to be popular and people are going to dive in. But SpaceX is just a weird creature that investors are going to really be struggling with for a while. Great.

14:44Aaron Tilley:Well, Ken, I want to thank you for coming on. That is Ken Brown, our senior finance editor here at The Information. This week, The Information is featuring investors we included in our next GPs list. These are the people our venture capital reporter Julia Hornstein has dubbed most likely to lead top VC firms across Silicon Valley in the years to come. Today, I'm sitting down with Mustafa Nimuchwala, a partner at New Enterprise Associates. He has invested in companies like Together AI, and he already has a few exits. Mustafa, welcome to the show. It's great to have you here. Hey, Akash. Nice to see you.

15:19Aaron Tilley:How are you? Good. I'm doing well. So, look, I want to get your take on the big news this morning. NVIDIA is investing$2 billion in Marvell. You invest in semiconductor companies along with a whole host of other categories. What did you make of this deal? Well, I think NVIDIA's turned this$2 billion number into table stakes. I mean, they did$2 billion in the Synopsys, $2 billion in the CoreWeave, $2 billion in the Nebbiast, $2 billion in the Lumentum, $2 billion in the Coherent. I mean, it's wild because$2 billion was a great home-run venture exit not many years ago. And now$2 billion is the amount of equity they're investing in this ecosystem they're building.

15:59So I think the way I would describe it is NVIDIA is looking through the entirety of the stack in the present, and then also playing out time in the future and thinking, how can they make sure that either they can get all the supplies that they need? That's the kind of logic for the Lumentum and Coherent investments in the context of optical photonics and EMLs, like what those guys do. In the case of Marvell, they're seeing Marvell is building Tranium for Amazon and also Microsoft's Maya chip. And while they're designing that, they still use NVLink Fusion, which is from NVIDIA. This is a result, what NVIDIA is seeing is there's basically three ways the world, at least in the present, can go.

16:39One is a full NVIDIA stack. That's NVIDIA's rack-level infrastructure with NVIDIA's accelerators, NVIDIA's Vira CPU, NVLink, and a broader set of NVIDIA switches as well. The next part of the stack would be a hybrid piece. This is why they're investing in Marvell, where you can have Marvell's designed, for example, Tranium Accelerator, and still have Vera CPU, because when you have this NVLink Fusion interconnect that NVIDIA has, it has to connect to an NVIDIA product. So the moment...

17:09Aaron Tilley:So simplify this for us a little bit here. So, I mean, table stakes here. Marvell, are they in the networking chip category? I mean, what do they play in? So because of a lot of the consolidation that's happened in semiconductors over the last decade, Marvell has made a number of acquisitions. They bought Cavium in 2018, they bought Infi, they recently acquired Celestial. They're actually in a bunch of different areas now, but the way I would simplistically think about them is, at least in this context, is two things. One, they help people design chips, for example, Amazon's Tranium chip, Microsoft chip.

17:45And then secondly, they also have a really interesting optical portfolio from their acquisition of Celestial. These are the two areas that NVIDIA is interested in. So NVIDIA is interested in keeping a lock-in to the NVIDIA stack more broadly when it comes to the custom accelerator side. That's in the context, like we talked about a second ago, about Amazon's Tranium and Microsoft's chips and anybody else. But then also getting some ad-optical IP for their racks over time, similar to the Lumentum and Coherent deals they did.

18:12Aaron Tilley:So this is actually putting NVIDIA a little more in competition with Broadcom then, they were already in competition on the networking chip side. What I hear you saying is now Broadcom, obviously well known for the custom ASICs game that they are playing. This is NVIDIA saying, hey, we actually are interested in having exposure to that as well. It's a great question. So the way I would describe it is Broadcom is actually fully proprietary in terms of thinking about rack level infrastructure, where Broadcom actually chooses to use their own interconnects and they help people design accelerators like they do with google's tpu or like they do with metas mtia and others this is a hybrid where nvidia can have their cpu vera cpu and their switches in their interconnect in which broadcom otherwise would have done all on their own but also allowing marvell to build folks custom accelerators this is kind of a hybrid where nvidia is able to stay in the game versus if broadcom was doing this nvidia would have been completely out of the game in comparison.

19:13Right.

19:14Aaron Tilley:So tell me, does this investment, does Marvell compete with the other companies that NVIDIA has also made these$2 billion investments in at all? A little bit on the optical side by a celestial, but not really. Like you described, right? Marvell is really going more so against Broadcom and MediaTek, at least in the context that we're talking about. And so far, this is NVIDIA's first$2 billion investment in that original design manufacturing category. Wouldn't be surprised if you have more action in this part of the equation as well. Does it concern you or any of your partners at all at the firm the extent to which NVIDIA is really propping up the sector here?

19:55So I think people probably have a different view. One of my partners has been on the board of NVIDIA for 30 years. I think the way he would kind of see it and the way personally I see it as well is NVIDIA is really seeding many of these companies to make sure that the supply chain stays active for them. And then they're also seeding potential customers of theirs in the future, so they can make sure there's a fragmented ecosystem. And that, of course, is why they invested in CoreWeave and Nebus, for example, so they're not tethered to the hyperscalers forever. But then by doing Marvell, even now with the hyperscalers, for example, Amazon, like I mentioned with Tranium, NVIDIA can keep their IP involved as well.

20:29So really, I think when you look at the holistic landscape, NVIDIA is trying to have its tentacles be in every part of the equation and even better they're trying to make money from all of this as well as those companies go up in value through nvidia's own uh acquisitions and purchases their equity is going to go up as well and so they now have over a two and a half percent stake in marvell for example which is not small i mean you know that would be a public markets hedge fund take that that stake we'll be talking about it as a blockbuster stake in a company and nvidia's going

20:56Aaron Tilley:to keep it for a while now you mentioned core weave what did you make of the big debt deal this morning. More debt for CoreWeave. It feels like this is a headline that we've seen before. $8.5 billion was the number that we saw today. You are an investor in Together AI, another neocloud in this category. Are they taking on any debt? And then we'll come back to CoreWeave in a second. I think the entire category will have to be financed meaningfully through leverage because the amount of capex that we're talking about in the compute layer is so vast that equity only is actually inoptimal, and also you can't raise enough.

21:31To your point on CoreWeave, CoreWeave's raised 38, including this, CoreWeave's raised$38 billion in debt. And I think the way I would describe what we're seeing today is a few things. One, the demand for compute, but also the demand for credit products tied to compute is clearly off the charts, which is why they're able to get almost 6 % all-in cost of capital, which is unbelievable. I mean, it continually goes down and down. This isn't a time where people are talking about rates going up because of inflation related to the Iran War and tariffs and energy and other things. I think that's really smart of them.

22:04And I think a lot of people in the whole markets have been talking about rates and the impact rates would have on the return on invested capital question that already existed in much of this compute layer. And so I think the way I would see this is the debt markets are active, investment grade as well. And so now there's a greater pool of capital available for companies like CoreWeave. But I would say whether it's Together, whether it's Nebius, whether it's others in the category that want to go below in the stack and actually own the data center and own the GPU, leverage and debt is definitely a part of the equation because otherwise it's a very inefficient way of building that kind of multi-cloud, neocloud ecosystem.

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22:38Aaron Tilley:Do you worry that CoreWeb is taking on too much debt at all? I think that's the money question really, and it's been the money question for the last few years. CoreWeb has a$67 billion backlog that's up 12 times over the last 12 months alone. And so the bet right now is that the debt they're taking and the GPUs they're buying, they're locking them up in multi-year deals off the bat. This is actually one of the debates about CoreWeave versus Nebius versus Together versus some of the inference players, where CoreWeave doesn't actually benefit from rising spot prices for GPU. For example, H100 prices have been going up.

23:09CoreWeave actually locks these contracts in. And so in some ways, even though they miss out on the spot price appreciation, which would be margin for other folks, they actually are locking in a lot of the payments that they would need to make for their debt. And so in some cases, it's kind of this trade they're making, bringing down upside, but arguably taking away some of the downside on leverage. And so I think that's the current play is that the compute demand is immense. And they're doing these contractual agreements to essentially reduce the impact of leverage because they're not really levering up without a buyer in mind for the GPU they're buying.

23:39Aaron Tilley:Great. Well, Mustafa, I want to thank you for coming on. That is Mustafa Nimuchwala, a partner at New Enterprise Associates here on TITB. Whoop raised$575 million in Series G funding today at a$10.1 billion valuation. The company makes a smart wristband focused on health and fitness insights. I sat down with CEO Will Ahmed to talk about the company's current growth trajectory and what he has in store for future iterations of the product. Here is that conversation. Will, welcome to the show. It's great to have you here. akash thanks for having me well congrats on the funding round you guys are putting up some big numbers uh look i know that you closed out the year having doubled your bookings uh and you closed out the year in 2025 cash flow positive i'm trying to get a sense for the top line here what are you guys doing in terms of revenue right now well thank you it's been an extraordinary uh 2025, really last 12 months for the business, we exited 2025 with 103 % bookings growth, $1.1 billion run rate on bookings, about an$800 million revenue run rate.

24:51Oops, it's mostly a recurring revenue business. So our bookings tends to be out ahead of our revenue. And yeah, it's a really exciting time for the company.

25:01Aaron Tilley:So revenue of$800 million. So is$800 million, did that double as well year over year compared to this time last year? From a run rate standpoint, yes, close to it. Okay. And tell me, so you guys are pushing internationally quite a bit. What percent of that revenue, that$800 billion, is coming from outside of North America now? Our business today is about 40 % U.S., 60 % rest of the world. We started about three years ago really focusing on international expansion. And so we went from mostly being a U.S. business to being in 60 markets around the world. We've got members now in over 200 countries.

25:43And it still feels like early days. Whoop is translated in about five or six languages, so we haven't done full translation. We've only really done full funnel marketing in some of these new markets. And as we look to the future, a lot of the capital that we've raised will be able to apply towards global expansion. And when's the IPO? Well, it remains to be seen. We still have it on a timeline of about two years. And we've got a very strong balance sheet today, which is also critical. And the business operated 2025 cash flow positive, which is a big milestone for the company, especially at our scale.

26:23And so that just gives us, I think, a lot of control over our destiny and in terms of how we think about being private versus public.

26:32Aaron Tilley:So, look, longtime subscribers of the information may remember, and you don't have to go back too far, but two years ago, I came down to Boston and we shared a workout together. We did ice baths together. You showed me the whole Whoop experience. that was in 2024. And at that point, I mean, we were talking about the next generation of what Whoop could look like. And you were talking a lot about health and specifically health features that you wanted to implement in the product. And since then, you have obviously, you've integrated your health span features. You've got the ECG and the blood pressure insights.

27:09Aaron Tilley:And so you've got a lot of health in the product now in addition to the fitness stuff that you've sort of built the foundation on. And what I want to know is what does the next generation of Whoop look like from here? I mean, where do you go now? In the last 12 months, I think we've done a good job building out Whoop really as a health platform. As you know, our origins were in sports and performance. And I started this company in 2012, so 14 years ago. And over the last 14 years, we've really evolved from sports and performance to general fitness to now a really broad-based consumer market with health very much so at the forefront.

27:48And we launched HealthSpan recently, which, of course, is our internal metric for being able to tell our members how old they are physiologically and based on their behavior versus, of course, their chronological age. And we've seen that become one of the most popular features now on Whoop. And I think you don't have to look much further than what we've done recently to anticipate what's to come. We're going to be leaning into more medical clearances, more sensing capabilities, more products and services broadly within health, our advanced labs capability, which is blood testing. We've just begun rolling out specialized panels, and very soon we're going to have that be an international offering along with being a U.S.

28:37offering.

28:38Aaron Tilley:So more medical clearance. I mean, what type of clearances are we talking about here? Well, you can imagine a variety of different capabilities that really are able to alert our members when something's wrong. I think the FDA has done a good job recently distinguishing between wellness capabilities and medical capabilities. And this was an area that was important to us to gain clarity on. So wellness, for example, is heart rate monitoring for exercise, sleep monitoring to understand recovery. On the flip side, medical is heart rate monitoring to determine whether you have AFib. And so recently we got medical clearance to do ECG monitoring to detect AFib, and that's now a medically cleared product.

29:29The sleep equivalent of that might be sleep apnea and so on and so forth. So we see that there's a lot of, you know, really valuable medical applications for our technology. Increasingly, we get messages from our members about not just how Whoop has improved their life, but even saved their life. And we want to be able to be more proactive in that alerting approach.

29:51Aaron Tilley:So, you know, I was kind of curious to get your take on some of the health trends that are sweeping through Silicon Valley right now. So it's a little further away from what you guys are doing. But I mean, look, peptides are the thing that is really, you know, dominating the conversation. Again, not at all parallel to what you're doing, but it's a thing that is happening. It's in the conversation. I mean, what do you think of that trend? Well, I think whether it's peptides or the growth that we're seeing to the supplements market or longevity clinics or concierge doctors, I mean, I think there's just evidence that people want to take more control of their health.

30:28You know, being healthy and fit is now something of a status symbol along with something that feels important to people. And it's refreshing for me. You know, a decade ago, I would talk about health monitoring and health improvement, and people would say, well, I don't know if that's really for me or why would I care about that? And now today, it's, you know, a dinner conversation of how well you're sleeping. So it just feels like the culture has shifted profoundly to be very serious about longevity and health. And we think Whoop is super well-timed for it.

31:04Aaron Tilley:So I'm just trying to understand that. I mean, so I agree with you. I mean, people are talking about health now more than ever, which is exciting. You know, the thought that I've been having is we kind of know what it takes to be healthy. I mean, you sleep, you exercise, you eat right, you know, all those fundamental metrics that you've built your business on. I mean, that's really what you got to focus on. it feels like the pendulum is swinging a little bit too far in some cases. People are really, I mean, they're taking risks, right? They're taking these products that haven't been approved in some cases.

31:36Aaron Tilley:I mean, I just, I wonder, does that concern you at all? Well, look, I think it's important for people to do research and to talk to their doctors and medical professionals. I think it's stemming, though, from a theme, which is that people don't feel like they have control of their health and they want to take more control of their health. And so some of that is because the healthcare system's broken, because it's hard to reach your doctor, because maybe you don't even have a PCP. Some of it's because it's expensive and it's a system that's hard to really interact with. So I'm sympathetic to the origin, so to speak, of where a lot of this is coming from.

32:22And yes, of course, these products do need to have the appropriate tests and research done on them. And I think, you know, time will tell.

32:33Aaron Tilley:You guys have said that you are looking to hire for 600 new roles. This is slightly different to some of the other tech companies out there that have said that they are cutting and replacing people with AI or they found ways to do things more efficiently. And you've been vocal about this idea that you think Silicon Valley is in a bit of an echo chamber right now around what AI can actually do. So are you not replacing anyone with AI right now? I mean, give us a view on the ground. I think my broad point of view is that great talent plus AI is going to beat AI for a long time. And, you know, if you have a big market opportunity in front of you and your business is growing, you're looking at one of the greatest labor markets maybe we've ever seen.

33:20And there's a lot of really good talent that I think is on the sidelines or is working for a company right now that keeps talking about how they're going to be replaced. And so, you know, my vantage point is great teams will build great products with great tools. And we just see a huge ocean of opportunity in front of us as it relates to health and fitness and wellness and medical capabilities. And rather than say, oh, how can we get so efficient in the next 12 months? We're saying, how can we take a three to five year roadmap and pull that into 12 to 24 months? And so it's just allowed us to get more ambitious.

33:57And I think that's what's really exciting about this moment in time.

34:02Aaron Tilley:But what about the risk of then over hiring? I mean, that's something we hear time and time again. You make a big hiring push, you figure out, hey, I didn't actually need 200 of these people i mean how do you how do you do that calculus well look you have to work closely with your teams and obviously you have to have some financial governors in place if you don't grow as fast as you thought you would or you know if if you're not seeing the roi in certain categories then you adapt but the bet that i'm making right now is that bringing on really great talent at a time when it feels like a race to own this huge world of continuous health monitoring is the right bet for the company.

34:41Aaron Tilley:Let me ask you a question about competition. The last time that I spoke with you for that magazine story, I mean, we talked a lot about the Apple Watch, and you've gone through your own journey competing against big tech companies and, in many cases, won against them. The Apple Watch is there. We know about it. Aura is another company that recently raised money. We've reported here at The Information that they closed out 2025 with$1.3 billion in annualized revenue. So that's slightly more than you. What do you think Aura is doing better than Whoop right now? Well, look, overall, I think there's been competition in the market since the company was founded.

35:20And we've just focused on how we can be a great business and how we can grow and really generate a positive experience for our members. I mean, I remember 10 years ago being told that Fitbit was going to kill us because of what their revenue numbers were. Or, you know, the Nike Fuel Band because of what their revenue numbers were. Or, you know, Microsoft or Google or fill in the blank. Amazon, of course. So there's just been a lot of competition, I would say, in the wearables market forever. And some of those businesses have grown enormously and then ultimately the business has gone away. So we're really focused on building Whoop for the long term, making sure we continue to deliver value.

36:05We have a unique business model in that it's all a subscription. So, you know, it's not like we're starting at zero this year. We start with all of our members again this year. And that's a very unique positioning to be in the market. We've also been able to now launch a lot of health features and medical capabilities that no one else in the market has. And I think that proves that we're able to innovate at a pace that allows us to stay ahead. Right.

36:32Aaron Tilley:Last question for you, Will. I mean, you've been building this business for 14 years now. A year ago, you had perhaps the biggest change in your life, which is that you had a son. And now you're operating a business with a son. And I wonder if that has changed at all your own perspective on building a company or if it's changed the way you've thought about leadership at all. Well, look, having a son is an amazing thing. I highly recommend children for people who are thinking about it. And, you know, along with it being deeply rewarding for my wife and me, it does make you care a lot about the future.

37:08And I think when you're raising a family, you think a lot about what's the world going to look like in 20 years or 30 years. And not just from a business standpoint, but from a societal standpoint. And for me, it just hardens my conviction on the importance of building technology that makes people healthier. I think there's a lot that's wrong with the way our health systems function today. And I feel very grateful that I get to lead this company to try to make a dent in that.

37:39Aaron Tilley:Have you stuck a whoop on him yet? I mean, what's the age that you should start? Yeah, I don't have a whoop yet on the one-year-old, but we'll see. I'm just wondering, at what age, is there a recommended age that you start? Well, technically, the product's for 13-year-olds and above. Okay, all right, so 12 years to go. We'll get that. Well, Will, thanks for coming on the show. We appreciate it. That is Will Ahmed, the founder and CEO of Whoop here on TITV. Thank you, Akash. That does it for today's show. A reminder, we are on this stream Monday through Friday at 10 a.m. Pacific, 1 p.m. Eastern.

38:16Aaron Tilley:I want to thank you all for tuning in. We really do appreciate your viewership. Make sure to subscribe to the information on YouTube and follow us on X, Instagram, TikTok, and check us out wherever you get your podcasts. I am already excited for our next show tomorrow. Have a great rest of your Tuesday. Bye-bye for now.

From the publisher

WHOOP CEO Will Ahmed talks with TITV Host Akash Pasricha about the company’s $10.1 billion valuation and why he is hiring 600 people while other tech giants cut costs for AI. We also talk with The Information’s Senior Finance Editor Ken Brown about the "relative return" trap for SpaceX IPO investors and Reporter Aaron Tilley about Apple’s escalating crackdown on vibe coding apps. Lastly, we get into Nvidia’s $2 billion investment in Marvell and the state of AI infrastructure with NEA Partner Mustafa Neemuchwala—who was selected for The Information’s Next GP list. 


Articles discussed on this episode: 

https://www.theinformation.com/articles/spacex-makes-75-billion-offer-investors-refuse

https://www.theinformation.com/articles/apple-kicks-vibe-coding-app-app-store-escalating-crackdown


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