


5 Feb 2026 · 25m · 12 chapters

In this episode, the discussion revolves around the expiration of the New START nuclear arms treaty between the U.S. and Russia, the rise of cults in the digital age, and societal perceptions surrounding hair transplants among men.
Written by AI. May contain mistakes.
Discussion about the New START Treaty between the US and Russia, its signing, and implications.
“We sift through the mailbag and discuss the anxiety that the topic creates.”
Exploration of why the New START Treaty cannot be extended and the geopolitical context.
“Anton LaGuardia is our diplomatic editor.”
Analysis of China's nuclear development and its implications for global security.
“In 2012, China had about 240 warheads, a minimal deterrent in its words.”
Discussion on different nuclear deterrence strategies and their implications for global security.
“And the question there is, well, how big does it need to be?”
Exploration of the potential for new arms control agreements and challenges ahead.
“nuclear detonations and so on, you might think in terms of war fighting, but most people will worry about the end of civilization.”
Discussion on how cults have evolved with the internet and their recruitment strategies.
“When you play the video game Forsaken on Roblox, you can see players wander through dark forests, chatting and swapping clues.”
Exploration of the defining features of cults and their operation in the modern world.
“Well, just as cults are very hard to count, they're also really hard to define.”
Explore how online cults recruit and manipulate individuals, especially during isolation.
“online and it can spread even faster because digital spaces make those groups really hard to spot and very easy to scale.”
Learn about different countries' legal approaches to dealing with cults and psychological manipulation.
“which have very strong protections of freedom of belief.”
Investigate the societal challenges in recognizing and prosecuting cult behavior.
“that have helped people understand just how powerful mental manipulation is.”
Introduction to the discussion on men's growing interest in cosmetic procedures.
Delve into the reasons behind men's decisions to undergo hair transplants and societal pressures.
“And Sam Westron, our senior producer on The Weekend Intelligence, this has become something of a mastermind subject for you.”

Get the gist, explore an idea or ask about something said.
On The Intelligence from The Economist, what are the key points of this episode?
Automatic transcript. May contain errors.
0:10Hello and welcome to The Intelligence from The Economist. I'm Rosie Bloor. And I'm Jason Palmer. Every weekday we provide a fresh perspective on the events shaping your world.
0:25If you thought the information age was going to see off the threat of cults, think again. The internet has merely fuelled their growth. Our correspondent reports from the front line of the recruiting ground. And on the Weekend Intelligence recently, my colleague asked why so many young men are getting hair transplants. It really resonated with our listeners. We sift through the mailbag and discuss the anxiety that the topic creates.
1:01First up, though.
1:14Good afternoon, everyone. I am honored to be back here in the Czech Republic with President Medvedev and our Czech hosts to mark this historic completion of the New START Treaty. In April 2010, Barack Obama and Russian President Dmitry Medvedev met in Prague to sign the New START Treaty. This day demonstrates the determination of the United States and Russia, the two nations that hold over 90 % of the world's nuclear weapons, to pursue responsible global leadership. The arms control program limited the number of large warheads and missiles the two countries could deploy, and allowed on-site inspections of each other's facilities to ensure they were following the rules.
2:04Together we are keeping our commitments under the Nuclear Non-Proliferation Treaty. That deal was an emblem of accord and restraint in the nuclear arms race.
2:15The Economist Intelligence Team: The New Star Treaty comes to an end today after 15 years in which it's controlled the arsenals of America and Russia. Anton LaGuardia is our diplomatic editor. That means that the long era of arms control and decades of efforts to reduce the world's nuclear stockpile is ending and the new arms race beckons. Anton, this sounds like a pretty important treaty. Why can't it be extended? The narrow legal reason is that it allowed only for one extension after 10 years, which Joe Biden did. The Russians have proposed extending it informally, but the Americans have not responded. In any case, this treaty was kind of dying anyway because of the war in Ukraine.
3:07The Economist Intelligence Team: The Russians had stopped most of the verification measures, and the Americans did likewise in 2023. So it's been on its last legs as Russia has used the threat of nuclear escalation to try to deter America and the West from going too far and helping Ukraine. And America? President Trump is torn because he both has talked about the idea of denuclearizing. At the same time, he also wants America to be the biggest, most dominant power in the world. And the Republican Party in particular has worried about the rise of China and worried that America may no longer have enough nuclear weapons to deter both Russia and China, particularly if they collude together.
3:58Right. So when this treaty was signed 15 years ago, the world was a very different place. What role does the rise of China play in this nuclear race now?
4:08The Economist Intelligence Team: In 2012, China had about 240 warheads, a minimal deterrent in its words. Instead of having weapons on nuclear alert ready to be fired right away, they had warheads and rockets kept separate. Well, that's all changing. Under Xi Jinping, it's grown to about 600 warheads and counting, and will probably reach above 1 ,000 by 2030. So it is going to become an arsenal of the order of magnitude, although not necessarily exactly as large, as those of Russia and America. And why has China been so keen to join this arms race and make itself a really serious nuclear power? Well, first of all, it worried, particularly as tensions with America grow over Taiwan, that it doesn't have enough nuclear weapons that would survive a first American strike, because accuracy of weapons is improving and the Americans have many more means to track China's mobile launches.
5:09The Economist Intelligence Team: A second reason is this idea of a nuclear shield, that if China is winning in a war for Taiwan, let's say, America, to avoid defeat, might threaten nuclear weapons or might use them. After all, in the case of NATO and elsewhere, America's never said it will not be the first to use nuclear weapons. So the Chinese wanted a response at the theater level, in other words, the regional level, to respond to a possible American use. And the third thing is the unquantifiable desire to be a big power. And big powers have big nuclear arsenals. And the question there is, well, how big does it need to be? So you talked about the number of warheads there.
5:53When we're talking about something where we're trying to avoid mutually assured destruction, do numbers really matter?
5:59The Economist Intelligence Team: Yes and no. This enters the Dr. Strangelove world of nuclear targeting. To most people, one nuclear weapon is one too many. If you're a military planner and they exist, you think of one or two different ways. Until now, the Chinese have thought about minimal deterrence. All I need is a deterrent that will survive a first strike and I have enough left to strike the enemy cities and inflict so much devastation and pain that they'll never think about it. The Americans and the Russians have thought in terms of a thing called damage limitation, which is that I will use my nuclear weapons not against the cities, but against the other guys' nuclear weapons to try and reduce their ability to inflict damage on me.
6:40The Economist Intelligence Team: That seems almost a futile pursuit because it drives you to having ever more numbers as the other side increases their arsenal, which is why eventually arms control talks basically said, okay, everyone has an even number of weapons and let's try and reduce these. So there is a kind of logic that once the other side starts to increase, you start to increase yourself. Now, this may seem totally crazy to most human beings who will be wiped out in this kind of nuclear war. But if you're a military planner, this is how you think. If you've got the luxury of a bunker or a plane that can withstand nuclear detonations and so on, you might think in terms of war fighting, but most people will worry about the end of civilization.
7:22So it's the end of the world as we know it, or at least the end of the treaty as we know it. What does the new arms race look like?
7:30The Economist Intelligence Team: If you thought the Cold War was scary, this is much more complicated, though it appears to be moving more slowly at the moment than the Cold War. So America is now free to increase its deployed stockpile, but it doesn't have the capacity to produce a lot more very quickly. So basically, what it might do is move things out of reserve and onto currently deployed systems. It's called upload. If the Americans upload, the Russians will upload too, because they also have lots of warheads in reserve. And the Chinese will continue to grow, because they'll have every reason to continue to do so. At some point, perhaps India will say, hey, we need to increase as well, because we've got this increasingly large nuclear power on our border.
8:16The Economist Intelligence Team: And if the Indians go up, then the Pakistanis may well want to go up. So that's one set of instability. And as we said, it's very hard to find an agreement that suits three big powers. The second cycle of instability is the fact that American allies and partners who are currently protected by America's nuclear arsenal under a doctrine called extended deterrence, worry that that may no longer be there. That's always been a worry, but it's especially bad under Donald Trump, who seems to dislike allies, thinks they're a burden, and thinks they need to do more for themselves. So you're seeing a debate in Europe and in Asia about these smaller countries acquiring their own nuclear weapons.
9:00The Economist Intelligence Team: If that begins to happen, it becomes much more of a free-for-all, and it is perfectly possible that Russia or China, seeing a small neighbor develop nuclear weapons, will decide to strike first, to stop them going that way, in the same way as America has bombed Iran to, in Trump's words, obliterate its nuclear program. So is there a way back from this, some kind of new, new start, maybe with China involved? It is always possible there will be some kind of agreement, although it looks extremely unlikely at the moment. And that is because the Chinese don't want to talk about their nuclear weapons.
9:37The Economist Intelligence Team: A three-sided deal is really complicated. It used to take years and years to negotiate the two-sided ones. The three-sided one will be harder. So I think that's unlikely, unless one of two things happens. One is that the Chinese decide they are now a big power and they do big power things like arms control agreements. And the second thing is that some crisis breaks out and everyone gets a terrible fright of the kind that happened over the Cuban missile crisis. And at that point, everyone sobers up and says, we really must control the huge risks that these civilization-destroying weapons can bring.
10:14Anton, thank you very much.
10:16The Economist Intelligence Team: Thank you, Rosie.
10:20And if you're not terrified enough already, you can go behind the scenes in America's quest to modernize its nuclear arsenal, listening to The Bomb, a four-part series we published last summer as part of Babbage, our subscriber-only science and tech podcast. The link is in the show notes.
10:50When you play the video game Forsaken on Roblox, you can see players wander through dark forests, chatting and swapping clues. Carla Subarana is a news editor at The Economist But last year, a group of adults who turned out to be members of a cult most people had never heard of used this game to steer a bunch of children into an online messaging service, Discord
11:17They told them that the game's geometric symbol had real world power and could connect them to a higher state of being They told the children that they had been chosen But gaining access to the group's inner circle meant proving your loyalty. And so the children were set tasks and were asked to film themselves completing them. And in some cases, they were encouraged to carve the symbol into their own skin. Stories like this show how much the internet has changed the way cults operate. The door-to-door evangelists and street-corner preachers of the past are being replaced with online influencers, life coaches, and self-styled healers.
11:56And they find people when they're most vulnerable, which is alone online. Cults always conjures for me quite a niche thing. How many cults actually are there? It's incredibly hard to measure. But what we do know is that the number of cults is rising. So, for example, the International Cultic Studies Association tracks around 4 ,000 of them worldwide, while in the 1980s it tracked around 2 ,000. and France, which is one of the only countries which monitors cult activity, it has a dedicated watchdog, logged more than 4 ,500 reports of suspected cult activity in 2024, which is almost double the level in 2015.
12:40And most of these cases involved communities which had some sort of an online presence. And then what's also changing isn't just the volume, but the shape of these cults, whereas before you had a few well-defined cults. Now you have thousands of them spread on the internet. So Carla, what actually is a cult? Well, just as cults are very hard to count, they're also really hard to define. Scholars have just spent decades debating where the line is between a fringe community, a religious group, or a generally abusive organisation. But experts agree that there are four defining features. So the first is the leadership.
13:22Cults usually revolve around a charismatic figure who claims special access to a certain truth or enlightenment or power. The second is belief. There's typically a system of ideas that promises transformation, access to higher state. And then the third is a system of control. So cults impose rules or practices that erode individuals' autonomy. And then finally, there's a system of pressure that means that leaving the group often comes with social consequences. You know that you will be marginalized, ostracized if you leave that community. And what really surprised me when I was reporting this piece is that every single one of those characteristics can now be reproduced online and it can spread even faster because digital spaces make those groups really hard to spot and very easy to scale.
14:14Carla, last year you reported a weekend intelligence about Opus Dei, which is a Spanish Catholic organisation that's got a real grip in Spanish society. What did you find from reporting that and from reporting this piece about how cults are really recruiting online? So traditional cults tend to be more religious like Opus Dei and they don't have a really big online presence. The calls that we find in the internet are quite different. They very often disguise themselves as wellness organizations. And those groups really exploded during the pandemic when people were isolated and were looking for meaning online.
14:53The recruitment is very similar in both ways, even if it happens online. It tends to be gradual. So it normally starts with something that feels harmless, like a ritual or a daily practice, a private chat with someone. And then And over time, the demands start to grow, so people don't notice what they're getting themselves into. And followers are basically encouraged to rely more and more on the group.
15:21Lara Merino is a psychologist who treats victims of cultic manipulation. And she told me that doubt ends up getting portrayed as a weakness.
15:35And that eventually the group becomes your main source of validation. Social media algorithms reinforce that dependence because they basically feed the same worldview so that in the end you end up being so sucked in that you think that this is what the normal world looks like. So just how dangerous are these cults? Well, there are some pretty striking examples of cases which have descended into violence, like the Roblox case that I mentioned. There are also cases which have descended into sexual abuse, of rape. So it can get pretty dark. Then there are some organizations which end up preying on their followers financially.
16:16So by telling them that handing over your income is a test of devotion or spiritual growth. But yeah, they're often much more dangerous than what they seem like. And what can be done to stop these groups? So governments have taken very different approaches. France has gone the furthest. They have a statute which criminalises psychological manipulation. Belgium has also gone pretty far in criminalising cults. Spain also has a statute which criminalises it, but the bar for intervention is higher. And then at the opposite end of the spectrum are countries like America or the UK, which have very strong protections of freedom of belief.
16:54So you normally would intervene once cults have committed a crime. The problem with the statutes which target mental manipulation is that you risk criminalizing eccentric communities or unconventional faiths. But basically, in most countries, it's easier to prosecute them for demonstrable offenses like forced labor or rape. Ultimately, the problem is that even when cults behave in criminal ways, it's incredibly hard to prosecute them because it's really hard to prove to jurors that fear and control can make people comply against their will. Society still struggles to understand how cults manipulate people into doing things that are against their interests.
17:42Laura Merino said that this was the case with violence against women. Once people used to ask things like, why didn't she leave? Gender violence shows that prevention is the best way forward. Over the past few years, there have been campaigns in schools, in television, that have helped people understand just how powerful mental manipulation is. And although there is still a long way to go, we have much better understanding across society of how gender violence works. And I think that the same should be done with cults. Carla, thank you very much. Thank you, Rosie.
18:34Jason, take a look at me. What's the first thing that you notice? Stylish clothes. Good answer. What else? A lush on-trend mustache. Okay. Anything else? Chill language demeanor. Oh, right, yes. You have a head. What do I not have? You don't have a whole lot of hair. I don't have a whole lot of hair. That's absolutely right. And Sam Westron, our senior producer on The Weekend Intelligence, this has become something of a mastermind subject for you. This has been a subject of deep study. Jason Palmer, yes, it has. I have spent the last six months working on a story for The Weekend Intelligence all about the growing numbers of young men who are getting hair transplants.
19:26So I follow one gentleman on this journey to Turkey to get a hair transplant to get into the weird and wonderful world of men's beauty and men's cosmetic surgery. Let me stop you there because I've heard this episode and it is wonderful in its way, don't get me wrong, but also at points deeply weird. Thank you. it is deeply weird well no i would say that there are parts of it in which i feel deeply weird about having done it for example i'm in a room with a top cosmetic surgeon and he's pointing out specifically to me at my head which bits are wrong with it and really laying it on quite thickly that i should get a hair transplant and i have uh what does he describe it as a forehead without end.
20:11A five head. A five head. It was a very strange situation to be in. Well, it seems also to have struck a nerve with lots of listeners. We asked for some feedback and boy, did we get some. We got a really good email actually from Aaron who said, given that app-based platforms generally put a lot of emphasis on images, this results in a more intense selection for looks-based criteria. And he goes on to say, when I see how many of my close friends swipe, it's very clear that someone with a receding hairline, forward slash someone bald, is far less likely to get a match. And I think, so this is in his words, I think the rise of online dating is probably the greatest contributor to hair loss anxiety, which I think is a very good point.
20:55But that must be the greatest source of anxiety for men is how attractive they are perceived by women who the popular perception is women don't like bald guys. What did your reporting suggest on specifically that point? All the conversations that I have had, and every time that I've spoken to women specifically about this, I can definitely see a unified theme from all of them, which is it does not matter that much. It really, really doesn't. Things like personality, they value them much higher. Why I think it's interesting is that apps make you choose in a visual way first. When the paradigm of dating forces you to choose appearance before anything else, then that's where you start seeing preferences.
21:37One thing that I thought was really interesting that I've never thought about before but that kept coming up in the letters we got was thinking that the problem isn't baldness, the problem is balding. One of the notes says, having hair is fine, being bald is fine, but going bald sucks. I think he's absolutely spot on. And there's something that happens which we don't get to in the episode which I saw multiple times, which is when people go for hair transplant surgery, they have their new hairline drawn on and blah blah blah blah blah before they have to go into surgery they have to get their head shaved so this is the moment of commitment where the hair disappears and they finally are bald the physical difference in the way that they carry themselves and the way that they look at themselves it's so palpable because they're like oh phew oh it's not that bad there's something definitely true in that which is the losing of the hair the balding part is the thing that causes people anxiety rather than the final destination, so to speak.
22:38Adam says, my only advice is embrace the bald. I think he's absolutely right. A lot of people have shared similar thoughts with us. Radek says, these days I shave my head every couple of weeks. Accepting reality for what it is has actually made me feel more confident. To be bald is to be bald. What's your sort of take home from all of this that we've kind of talked about the themes that have emerged, what people have written in about. Based on what you were thinking when you went into this, you were being advertised to for cosmetic procedures about this? Yeah, and I think this really was the thing that got me into the story in the first place.
23:14And in my case, that was adverts for hair transplants or adverts for the pills that you would need to make you not lose your hair or something like that. Yeah, and once you look at one for like a couple of seconds, then they flood joy. Well, that's it. So the story is as much about boldness and beauty and all of that, and it's also about how the internet constructs little realities around you. Speaking of ads... Yes! Yes, fourth wall, busted. He's a pro. Right. I should point out that your, as it's called, hairpiece is still available online in the Weekend Intelligence feed, and I would encourage everyone to have a listen for the moment.
23:52Hats off to you, sir. Thanks for your time. Thank you very much, Jason.
24:13That's all for this episode of The Intelligence. See you back here tomorrow.
24:26Thank you.
The New START nuclear deal was signed in 2010 to restrict the number of strategic warheads and missiles America and Russia could amass. Will there be a new deal – and what will happen if not? How social media has helped fuel recruitment to cults. And our baldness correspondent bristles at some hairy questions.
Listen back to "The Bomb", our Babbage series on America's quest to modernise its nuclear arsenal.
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