In short
The Intrinsic Value Podcast - Episode Summary: REI185: 90 Days to Your First Investment w/Ashley Kehr
Podcast Overview
- Title: The Intrinsic Value Podcast
- Network: The Investor’s Podcast Network
- Episode Title: REI185: 90 Days to Your First Investment
- Guest: Ashley Kehr
- Host: Patrick Donley
- Description: This episode features a conversation with Ashley Kehr about her new book, “Real Estate Rookie: 90 Days to Your First Investment.” The discussion covers Ashley’s journey as a real estate investor, her writing process, investment strategies, and practical advice for new investors.
---
Key Points and Discussions
Introduction
- Patrick welcomes Ashley Kehr, noting her previous appearances on the podcast and her achievements as a real estate investor and podcast host.
Ashley’s Transformation
- Transition to Podcast Host and Author: Ashley shares how her life transformed after becoming the host of the BiggerPockets Rookie podcast and writing her book.
- Inspiration: She finds motivation in rookie real estate investors, highlighting their enthusiasm.
- Social Media Influence: Discusses how social media helped her gain credibility and visibility in the real estate community.
Writing Process for the Book
- Ashley details her year-and-a-half journey to write “Real Estate Rookie,” emphasizing the importance of visuals and practical steps in her writing.
Selecting the Right Investment Strategy
- Investment Goals: Emphasizes the need to identify personal goals before choosing an investment strategy.
- Building Wealth Before Pursuing Passion: Suggests focusing on wealth-building strategies before pursuing passion projects.
Goal Setting and Productivity
- SMART Goals: Highlights the importance of setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals.
- Time Blocking: Introduces time blocking as a method to increase productivity and accountability.
Finding an Accountability Partner
- Discusses the significance of having an accountability partner for motivation and guidance.
Recommended Strategies for Beginners
- House Hacking: Ashley recommends house hacking as an effective strategy for new investors to start generating cash flow.
- Business Structure: Importance of structuring a real estate business for efficiency.
Financing Deals
- Discusses various financing options, including traditional loans, seller financing, and partnerships.
- Market Research and Deal Sourcing: Emphasizes conducting thorough market analysis and understanding local laws affecting landlords.
Metrics for Deal Analysis
- Key metrics include price-to-rent ratio and mortgage payment estimates.
- Using Tools: Recommends using BiggerPockets calculators and other resources for analyzing potential deals.
Making Offers
- Strategies for Offers: Importance of understanding a seller's motivation and offering solutions to their needs.
- Creating a Compelling Offer: Tips on writing personal letters to sellers to improve chances of acceptance.
Closing and Aftercare
- Acquisition Checklist: Ashley suggests creating a checklist for tasks to complete once under contract to streamline the closing process.
- Being a Good Landlord: Discusses the importance of communication and setting clear expectations with tenants to foster positive relationships.
Maintaining Motivation
- Shares personal strategies for staying motivated, including engaging with podcast guests and networking.
---
Book and Resource Recommendations
- “Real Estate Rookie: 90 Days to Your First Investment” by Ashley Kehr
- “Getting Things Done” by David Allen
- “The Money Makeover” by Dave Ramsey
- “Hug Your Haters” by Jay Baer
- BiggerPockets Tools: Rent estimator, various calculators, and forums for market research.
---
Conclusion
- Ashley's journey illustrates the power of determination and strategic planning in real estate investing. For new investors, her insights provide a valuable roadmap to making their first investment successfully.
---
Connect with Ashley Kehr
- Instagram: [Wealth From Rentals](https://www.instagram.com/wealthfromrentals/)
- BiggerPockets: Profile under Ashley Kehr
- Book Purchase: Available on [BiggerPockets bookstore](https://www.biggerpockets.com) and Amazon.
---
This episode of The Intrinsic Value Podcast is a rich resource for anyone looking to embark on their real estate investment journey, providing actionable advice and encouragement from an experienced investor.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00You're listening to TIP. That's what fuels me. That's what lights my fire is those types of people. And I love that the Rookie Podcast is all new real estate investors that are coming on because you talk to somebody who's been investing for 20 years, they don't have that spark and that fire lit under them like somebody who's just starting out.
0:22Hey, everybody. In this week's episode, I got to sit down with Ashley Kerr to chat about her new book, Real Estate Rookie, 90 Days to Your First Investment. We discuss how our life has changed since becoming host of the BiggerPockets Rookie Podcast and becoming a published author, how to select the right strategy for your investment goals, how to structure your real estate business, how to finance and find your first deals, and so much more from the book. Ashley is a host of the BiggerPockets Rookie Podcast and author of the book I just mentioned, real estate rookie 90 days to your first investment.
0:53At 26 years old, Ashley was deep in debt and working at a job she no longer loved. And now, less than a decade later, she manages a portfolio of more than 30 properties with complete financial freedom. This was Ashley's fourth appearance on the podcast, and each time she brings a wealth of knowledge and insight on how to be a better real estate investor. This is the perfect episode to absorb and check out if you're just getting started doing your first few real estate deals. And so, without further delay, let's jump into this week's episode with Ashley Kerr.
1:51Hey, everybody. Welcome to the Real Estate 101 podcast. I'm your host today, Patrick Donnelly. And with me today is a really special guest I'm excited to have on the show, Ashley Kerr. Ashley, welcome to the show. Thank you so much for having me, Patrick. I'm excited to be on. I'm really happy to have you on. This, as we mentioned before we started talking, it's the fourth time that you've appeared on the Real Estate 101 show, which is an all-time record for guest appearances. The first three were with my co-host, Robert Leonard, and I really love those interviews that the two of you did together.
2:20I listened to all of them before in preparation for this. So I'm excited to get the chance to talk with you. We're going to touch a little bit on your adventures in real estate, but mostly I wanted to focus on discussing your book, which I've spent the weekend reading, which is called The Real Estate Rookie, 90 Days to Your First Real Estate Investment. I wanted to talk a little bit first before we dive into the book about how life has changed for you since becoming a host at Bigger Pockets, the Real Estate Rookie Podcast, and then now becoming a published author. The change all started with Instagram really.
2:52I didn't even have a personal account for a long time on any social media. And it was great. I loved it. And then I wanted to really start sharing about what I was doing with real estate. And so I started an Instagram account that just showed what I was doing, the rehabs, the properties I was buying, how I was renting them out, things like that. And I was also paying down debt at the time. I had found bigger pockets around that time and started listening to the podcast. And this was in 2017. And I just wanted to be on the podcast so bad. So that was my goal of Instagram was to get Brandon's attention and get onto the podcast.
3:34So I would take everything. Sometimes he would share my story. And eventually, I got reached out by the producer to schedule an interview. And shortly after that interview, they asked me to come on and apply for... They were starting a new podcast. So they had asked for people to submit applications. So I went on and I submitted an application. And they teamed me up with my first co-host, Felipe. And we went through a series of interviews. And then we were selected to become the new podcast host. After that, it was just like a whirlwind of what was happening in my life. Things were changing. I was going to events, conferences, I was asked to speak at things.
4:16My social media following even tripled at that point right away. And then now with writing the book, it's definitely given me a lot of exposure to network and connect with people. It's amazing how people look at your Instagram following and they think, oh, she must be credible. She has followers. That is such the wrong way for people to look at things. But that is so true in society today. You have a lot of followers, you're deemed more credible than somebody who has very little followers. And being on the podcast, going to events for BiggerPockets, things like that, helped me meet people and helped me grow that social media following.
4:56And so it's just, it's really been life changing for sure. Everything that has happened with BiggerPockets. But I would say the biggest advantage is meeting everybody. I've met so many wonderful experienced investors, and also so many rookie new investors or people that want to get started. And there is no one more inspiring or motivating than somebody who wants to get that first deal and is ready to take action. And that's what fuels me. That's what lights my fire is those types of people. And I love that the Rookie Podcast is all new real estate investors that are coming on because you talk to somebody who's been investing for 20 years, they don't have that spark and that fire lit under them like somebody who's just starting out.
5:44I wanted to ask if you have found that your credibility has increased even more so now that you have the book. I know that I have a tendency to put writers on a pedestal. So has writing the book even enhanced the credibility? Have you found that? Yeah, I think so. I actually went and read the reviews the other day that have come out and it just made my heart burst. But I think there's a big difference between... A lot of people are more visual learners. There's somebody who can listen to somebody talk and comprehend it. But also, I think there's a lot of people that just talk, talk, talk. So what I did in the book is I did a lot of diagrams.
6:20I did a lot of visuals. I did a lot of like, here's are the steps you can take and you can go back and read through them. I think that did give some more credibility as to like, here's the plan. It's all packaged together for you. It's$20. You don't have to pay$20 ,000 or so forth. But yeah, I definitely think that it has. It's a great book and we're going to dive into it. Thank you. I really wish something like that had existed when I got started. I mentioned to you prior to recording here that I got started at around 2014 in earnest in real estate, listening to Bigger Pockets. And at the time, having something like this as a blueprint would have saved me time and energy and money and all kinds of things.
6:58So I'm glad that it exists now. And to your point about talking to rookie real estate investors, I completely agree. It's like there's nothing more motivating and it gets your own energy going talking to them because you can see their excitement and it fuels your own excitement to just speak to them and share what you know. And it's really a great thing. And you get to do it all the time with your podcast, The Real Estate Rookie, which is really, really cool. But I wanted to hear first about just how the idea for the book came about. And had you always dreamt about being a writer? Well, I definitely did not think that I would ever write a book.
7:33Never writing a nonfiction book, for sure. It started when I actually became the host of BiggerPockets. They start telling you reasons why you should accept the position of being the host. You get book opportunities and speaking events, all these different things that came along. And so it was my first co-host and I were going to write a book and then that kind of fizzled out and then he ended up leaving the show. Then BiggerPockets approached me again like, we'd love for you to write a book. What ideas do you have? So the best thing I could think of was taking, I actually teach a bootcamp course through BiggerPockets where it's basically the same thing as the book.
8:14But we go through modules, almost like the chapters. And then there's a live Q &A session with me. With that, I just kind of wrote that and I took it and I just detailed it even more as much as I could write out. I had went through all of my... By that time, I think I had maybe done that bootcamp course maybe three or four times already. So going through every YouTube video and being like, okay, I want to make sure that I'm getting every detail that I've ever said about this and I'm not leaving anything out. It was definitely a grueling process for me writing this book. It took me a year and a half.
8:48I never thought that I would actually write a book, but I got it done. And I'm very excited as to how it came out. It's really well done. And I encourage all our listeners to buy it, read it, implement it. I talked to you earlier that my co-host Robert also wrote a book called The Everything Guide to House Hacking. And he also said it was a pretty grueling process. I think he wrote for, I want to say like four hours a day, just focused on this thing and pounded it out in a pretty short time. He and I got our book deals at the same time. Oh, you did? He finished way before me. Yeah. I remember he was way more, I guess, a lot more endurance as to sitting down for those four hours a day and doing it.
9:32Yeah, he's a super efficient worker. I know he can pound out a lot of work. So I read at the beginning, though, I wanted to know there's a simple dedication that reads for Mr. Emmerling. And I wanted to know who Mr. Emmerling is. So in the book, it goes into a little bit of detail about him. He is the first investor that I worked for. So after I quit my accounting job, he was the father of my childhood friends. So they were our neighbors growing up. They lived a couple of houses down the street and I went on family vacations with them. I'd go to their lake house. I did a ton with the family growing up.
10:05And it is the father of the family that I ended up working for and being a property manager for. He just really helped change my life and the trajectory of it. So I'm always so appreciative of him. And I learned so many lessons through working for him that it's probably... I know I've made him money, but I probably cost him money too, trying to navigate and learn investing and property management. So yeah, that's who the dedication is. And as we were growing up, I always called him Mr. And so even to this day, it's still really hard for me to call him by his first name because I was so used to.
10:41So that's why I put it in the book that way. And then his son is also Mr. Emmerling and he was who you did your first deal with. Is that Yeah. Yeah. So he was my first ever partner, still one of my partners now. I joke that they'll never know which one it actually is. They're both technically Mr. Harvling. That's cool. I told you I had a chance just to spend the weekend reading it and reviewing it. And as I mentioned, I really wish something like this had existed when I was first getting started. I mean, it's really a perfect blueprint really from start to finish on how to buy an investment property in 90 days.
11:15And so I want to do a couple things during the interview here. First, I want to just go chapter by chapter and talk about the high-level concepts because you've done a really great job just synthesizing just the information that someone new is going to need to take and the steps they're going to need to make to buy that first rental. And we're going to go step-by-step in what you recommend. I think you and I both just really want people to take action on what we're discussing today. In the first chapter, you talked about the importance of setting goals and having a clear destination. I wanted to dive into that and talk about some of the things that you recommend in terms of figuring out what you want, how to set goals, how to achieve them.
11:51And you touched on some really important topics like the idea of smart goals, having an intention journal, time blocking, and then accountability partners. Walk us through some of those that I mentioned, some of those that are important to you and why you recommend them to somebody that's just starting out. Yeah. I think the biggest reason when you're first starting with this is to why you want to do this? What part of your life are you looking to change that you want to get into real estate investing? And there has to be some reason. It's not just for nothing. You woke up and you want to do this.
12:24It's because maybe you want to build wealth. You need some kind of retirement. You want to get out of your W-2 job. Or maybe it's just because it looks really fun and you need a hobby. Whatever that is, you have to know why you're getting into this and what you're doing it for because that is going to play into the strategy that you choose. And I think a lot of people, they have their W-2 job, they hate it, and they want to get into something that is more of their passion that really fulfills them. But if your goal is to build wealth and you really want to build up some cash flow, whatever that is, that strategy that you choose, the passion one may not be the right one for you.
13:02I think really look at what opportunities you have in front of you when selecting a strategy. For me, I worked for an investor that did long-term buy and hold I knew the market because I was a property manager in that market I had an advantage because I already knew a market. I knew how to price an apartment I knew what people wanted in that area for an apartment. I knew what housing prices were in that area That is a big advantage than me going out of state into a different market and starting You could have the advantage that you have a cousin that is a real estate agent in a market and works directly with investors like you leg up than somebody else coming into that market brand new.
13:42If you have somebody who owns a staging company or maybe a furniture company, and that's a good friend and they're willing to give you a good discount, maybe you have a leg up then on flipping or even furnishing short-term rentals. Think about what kind of opportunities and connections you have around you and use those as kind of a starting point as a strategy. Because if your strategy is to build wealth, start building wealth by doing a strategy that's going to give you the best return. Then you can go ahead and pivot after you've built that strong foundation. So long-term buy-and-holds, they're boring.
14:17I could buy a duplex in my town, in my sleep, rent it, rehab it, whatever. It's boring. But that is what has helped me get to where I am today. So now I can pivot. I can go out. I can buy land with cabins. The last cabin I did, we went$40 ,000 over budget. If that was my first deal, that would have crippled me, crippled me. It would have been awful. But I have no experience in that. That was my first one doing it. So I think really look at what's going to help you build wealth or reach you to where you want to be first and find a strategy that complements that. Then once you build that strong foundation, you can go ahead and pivot and try out something that maybe fulfills your passion a little bit more.
15:03And I think there's that little misconception there that I'm getting out of my W-2 because I hate it. I want to do something I'm more passionate about. Trust me, you will be passionate about whatever that board real estate strategy is because it's more fun than your W-2 working for yourself. So you talked about finding your why. I wanted to hear what your why is. I thought this was really interesting in the book. Yeah. So my why is to live spontaneously. And I think you first may think like, oh, so you can wake up and just decide you're going to go on vacation one day. And yeah, that's part of it.
15:38But I think a large part of that is also waking up and being like, you know what? I want to learn this today. Or I want to start a new business today. So having that flexibility to be able to rearrange your schedule. I still really love to have a schedule. I love to know what's coming up. I don't like to find out day of I have to do something, but I like the ability to have a schedule that's pretty flexible that I can change it if need be so that I can live a spontaneous life. So like doing things with my boys just randomly. One year, a year and a half ago, me and my son just decided one day we booked a flight to Florida and we went to Florida for two nights and it was just something really cool like that.
16:20But that is my why to live spontaneously and also to be able to sleep at night too. I wanted to touch on something that you mentioned about... I think there's a lot of people that recommend, and you hear it all the time, like follow your passion, follow your bliss. Are you saying... I wanted to make sure I understand. Are you saying that may not be the best advice? Maybe do something boring, get your cash flow in order, and then you have the time to figure out your passions? 100%. I think that people should go after building that strong foundation as to what's going to give them the best return over their passion first, because you may not even know what your passion is until you have that financial freedom to really explore and discover.
17:05And you may look at flipping and be like, I would love to make$50 ,000 flipping one house. That seems like the best way to go. but flipping is an active job that is more active than having a rental property. So you have to really kind of analyze what your role and responsibilities are going to be too and you may not even like what's involved. Like wholesaling, that's a great way to get started with no money to get into real estate. It is a lot of work. It is a lot of door knocking and it's a lot of direct mail. It is a lot of phone calls. It's a lot of people telling you no, you don't have the door to your face.
17:42So it may not be for you. You don't even like to call the doctor's office to make your own doctor's appointments. So there's a lot to look at when picking out your strategy. And I think it plays a really big role into how successful you do become. So in that first chapter, you had a couple of things that I liked reading about, which was one was time blocking and one was just the importance of having an accountability partner. Explain to us what time blocking is. And then I want to follow that up with about how to find an accountability partner that has your values and goals that you can bounce ideas off of each other and keep each other focused?
18:19Yeah. So Time Blocking was presented to me by Steve Rosenberg. He was one of my first real estate mentors, my coach, and he would have me write down my schedule and what I was doing. So I would have to write down from 9am to 9.30. I went to the post office or whatever I did the whole day. And I'd have to take a picture of it and text it to him. If I didn't text him, he would text me at night and be like, Hey, I didn't get your time study. Either send it to me or don't ever talk to me again. We sent it to him for two weeks and then we went through it. And even before the two weeks were up, I started to realize how there was time wasted.
18:59There was things that we're doing were not to my benefit. But there was also things that were really helping my business that I should be focusing on more. And then how do you recommend finding an accountability partner? How does somebody that's just getting started go about finding somebody that's in the same boat or maybe not even in the same boat, somebody that maybe is further along the path? What do you recommend in terms of an accountability partner? Yeah, definitely going online. When I first started investing, I had my first business partner, but he was completely passive. He had no interest in it.
19:31So for me, the best thing was on Instagram, connecting with people through social media, join the Real Estate Rookie Facebook group. Also, the first little mastermind I was in was just from one girl messaging 10 people that talked about real estate on their social media and said, hey, every six weeks, do you guys want to get together for a mastermind? And we'll just talk about whatever we want and just try and help each other any way we can. I want to touch... You talked a little bit about strategies, but talk to us about some of the main strategies that do exist for a first-time investor. And do you have any that you favor that you think make the most sense for somebody just getting started?
20:12100%. They should read Robert's book on the house hacking strategy. I think house hacking is the most efficient and effective way to get started in real estate. If you have that capability of doing that, it's living in a property and renting out the other units or renting out the other rooms. I think that's a great way. I'd already built my house by the time I even learned about house hacking. And there's no way someone was coming in to live in one of the rooms at that point. But so I did it vicariously through my sister. We actually purchased a duplex together for her first house and she lives in the upper unit and then rents out the lower unit.
20:52Robert's book is excellent. And it is a great guide as well for how to get started in house hacking. I did an interview with a gentleman on Twitter called, his name is Donovan Adesoro. Really young guy, started with a house hack and he really wanted to buy another duplex. He bought a duplex, rented out half, lived in the other half, even rented out some of the rooms in his half. So he had no mortgage cost. He was actually making money on the whole thing. And he ended up wanting to buy another duplex. There was nothing in his City, which was Houston, he ended up buying empty lots and building a bunch of duplexes throughout Houston.
21:31He's really taken off and done really great. And the whole reason he was able to do it was that first house hack. So without that, I don't know that he would have been able to pursue actually developing duplexes. So it's definitely a great strategy. I wanted to talk about the importance of building a business actually around your chosen strategy. I think this is an area that really trips up a lot of people. What are some of the biggest considerations you think people need to take into account when they structure their real estate business? Yeah. So the first thing is, how are you going to handle the books?
22:06How are you going to keep track of your income and expenses? That is the biggest thing because no accountant or you want to end up with a shoebox full of receipts at the end of the year and then having to go through them all. So whether that's an Excel spreadsheet, Stessa, S-T-E-S-S-A is a great software if you're doing either short-term rentals or but primarily long-term rentals to keep track of your accounting. It's very specific to real estate investors. Or if you're using QuickBooks and then some property management software even has accounting integrated into it. But I think figuring that out and sticking to that process, getting yourself a little scanner, scanning in your receipts, keeping it into cloud like Google Drive or iCloud, whatever that may be.
22:57So that would be the first step is know how you're going to keep track of those income and expenses. And then setting up a separate bank account. Even if the property is in your personal name, I still recommend setting up a separate bank account that's in your personal name for the rent to be deposited in for checks to be written out of to keep that separate. So if there is any discrepancies, you can see right where it is. You don't have to legally, if you own it in your name, keep it separate. But especially if you're going to transfer into an LLC later, things like that, it just keeps it a lot simpler.
23:32And it's free to open a new checking account. And a lot of times the bank will even give you something for free for opening the checking account. So it'll make your accounting a lot easier by just having those transactions all in one bank account. So the next thing would be is if you plan on growing and scaling is finding a CPA and an attorney who are real estate specific or who specialize in that. When you're interviewing a CPA is if they say that they're skilled or specialized in a ton of different things that they can do whatever you need, they're probably not right for you. You want one that sticks to maybe a couple categories and that's where they are an expert on because there is no way someone could be an expert on 50 different industries.
24:18So unless maybe they work for a big accounting firm where they have the different departments that specialize on things, but try and find yourself a CPA and then also an attorney. And you're going to want to, especially after you get your first couple of properties, is get them on a call together and set up your actual entity structure. But those are probably the big three things that I would recommend when starting out is to building a business. And then actually, a fourth thing I would say is documentation, like maintaining documentation. So keeping track of all your LLC documents, any of your mortgage documents, and having some kind of filing system, keeping your property taxes.
24:59Because if you go and get a loan, especially on the residential side, if you have all that documentation already together, it's going to be so much easier for getting those refinances done. Let's take a quick break and hear from today's sponsors. Even Einstein had blind spots. That's why modern science is built on the idea of peer review. Investing may be more art than science, but that doesn't make peer feedback any less valuable. The tricky thing is finding qualified people who are interested and willing to help vet your investment ideas. That's why we built the Intrinsic Value Community. It's a place to connect, share ideas, learn, and get feedback.
Read the full transcript
25:37Nobody ever wishes they'd spent more time buried in spreadsheets, but connecting and building relationships with others who may be smarter on a topic than you, but who are also schooled in value investing, that's valuable. We make spots in this exclusive community available in cohorts every few months. And last time around, our 30 available spots filled up pretty quickly. If you're interested in our next cohort, which will be even smaller, you can join the waitlist at theinvestorspodcast.com slash intrinsic value community. That's theinvestorspodcast.com slash intrinsic value community. Support for the show comes from public.com.
26:13You're thoughtful about where your money goes. You've got your core holdings, some recurring crypto buys, maybe even a few strategic option plays on the side. The point is you're engaged with your investments and public gets that. That's why they built an investing platform for those who take it seriously. On Public, you can put together a multi-asset portfolio for the long haul. Stocks, bonds, options, crypto, it's all there. Plus, industry-leading yields on your cash with no fees or minimums. Switch to the platform built for those who take investing seriously. Go to public.com slash T-I-V-P and earn an uncapped 1 % bonus when you transfer your portfolio.
26:51That's public.com slash T-I-V-P. Paid for by public investing, full disclosures, and podcast description. Just like everybody else, there was a time when I was a beginner investor, and I have to say, investing is particularly filled with jargon that can just make it so difficult for new investors to understand what is going on. But it's never too late to get smarter about stock investing from the ground up. At The Investors Podcast Network, we've made a habit of studying the world's best investors, and now I'm distilling those learnings into a simple course for you or for anyone in your life who you might want to share the gift of knowledge with.
27:26With my How to Get Started with Stocks course, you can master the principles of excellent lifelong investing with valuable insights for both beginners and pros. The course covers 10 different sections, beginning with the basics of what a stock actually is and how the stock markets work, to strategies to optimize your retirement savings, how to pick great companies for the long term, what to look for in ETFs, and how to monitor your investments, plus so much more. To begin getting smarter about investing, just visit theinvestorspodcast.com slash get started with stocks. That's theinvestorspodcast.com slash get started with stocks.
28:02And for a limited time, you can use code stocks15 for a 15 % discount at checkout. All right, back to the show. I know you're kind of a productivity person. Do you have any productivity tools that personally, I love getting things done, the David Allen program. I'm not sure if you're familiar with that. But do you have any ideas on how to just stay organized and keep the documentation in order? Yes. We use monday.com. It's like a project management board. So that's how I communicate basically with my assistant is everything is through there so it can be tracked. So if there is a task that I need to be completed, I can forward the email right to her Monday board and she'll get an alert that there is a new assignment.
28:48And then she can update me as to the progress on it and then let me know if it's finished. So instead of me texting her, emailing her, hey, what's the status of this? Or did you finish this? I can just go into the Monday board and look. So it's a great tool for that as to kind of working with others on a project, managing that part. And then also I have somebody who's building me out right now, a new rehab template. We had this one that we kind of put together ourselves And then we hired a consulting firm to kind of take it far and above what our computer skills are capable of to actually manage rehabs and track all of that in there.
29:25Monday.com for project management. And then for property management, we're currently using Appfolio. And I love them. They're more expensive than most other property management software. And there's definitely cheaper options out there. But I do that. Petfolio has all the bells and whistles, things you definitely don't need, but things that make your life a lot easier. So a lot of automation that way. And then for the short-term rentals, we use RemoteLock to set up key codes for everyone before they check in. And then we use Hostfully to kind of manage our channels. And yeah, so that's kind of the big software that we use right now.
30:04And then we use Google Drive just for storage of all of our documents and everything. like that and have a good little organization system in there. I wanted to talk a little bit more. You talked about banking. You mentioned LLCs. Do you think someone needs to have a background in accounting? I know you have a background in accounting. Is that something you would recommend that they learn basic accounting skills? And then I also want to hear your thoughts on using an LLC from that very first deal. Is that something people also need to do? So as far as the bookkeeping and knowing accounting, I think the bookkeeping is one of the easiest things to outsource for someone.
30:42You can go on Upwork or Fiverr and you can hire someone in the Philippines for$6 an hour to do your bookkeeping that has experience doing it for real estate investors. Yeah. So if you start doing syndication deals, things like that, you may need to expand and pay a large company to actually oversee your bookkeeping. But starting out, it's something very easy to outsource. So I don't think that you need to take an accounting class or have a ton of knowledge on it, I think that you should be able to read financial statements. So I do kind of go over some of the financial statements in the book that you should be able to read like a balance sheet and a profit and loss because you still want to be able to understand the health of your company and where it's at.
31:25But if somebody is listening to this and they're in high school and your high school offers an accounting class, 100 % take it. Or if you're in college or you're going to college and you already know you want to be a real estate investor, take an accounting class, take marketing classes, take business classes that are going to help you with real estate. And I definitely think accounting is definitely an advantage that most if you're going to be an entrepreneur, it's going to help you no matter what industry it really is. Yeah, absolutely. And then what are the thoughts on the LLC structure? Yes, for an LLC, if you are doing it with a partner, 100%, I suggest that you do an LLC with a partner or a joint venture agreement.
32:09But I do not recommend that you go and put it in both of your personal names starting out or ever even. And then if you are doing it yourself, the property, and you want to go and get a 30-year fixed rate, lower interest rate mortgage, it's going to be beneficial to keep that property in your personal name. Let's go into partnerships a little bit. Chapter four is about partnerships. And you talk about how there are four items that someone is going to need when they get started in real estate. One is time, money, experience, and then security. And then generally starting out, most people don't have all four of those.
32:46And this is where the importance of partnerships come into play. You talk about five things that someone new can offer to a potential partner. Can you go into some of those five items? Me first starting out, I was afraid. I had fear. I needed that security blanket of a partner. So I took on a partner that had extra cash that had a lot of savings. I also didn't have a ton of money. So I took on that partner to bring the capital to the deal. And my benefit was that I had experience. I had knowledge. I had done a ton of research and I was also working as a property manager. I also had the time, which my partner didn't have the time.
33:24So those were the big elements that I say, the pieces of the puzzle that put our puzzle together to make our partnership work so well. How would you say to somebody that's just getting started, how do they find a partner that aligns with their goals and their values? That can be a tough thing to do. Do you have any tips on that? Yeah, I would start talking to anyone and everyone you know about real estate. I wouldn't ask them if they want to partner with you. I would go up and ask if they know of anyone that's interested in real estate investing. And it takes the pressure, but also gives them the opportunity to say, actually, I would.
34:04I have all this money that I want to get into a deal. I just don't know how. And I think that's a great way. And then just connecting. I've had people in my bootcamp communities that have partnered together just from meeting in the community of the bootcamp, people in the Real Estate Rookie Facebook group on the BiggerPockets forum. There's definitely a vetting process you have to go through. You definitely don't want to just partner with anyone. But I think a great way to do that first partnership, especially if you're meeting online and matching online, is to do a joint venture agreement first.
34:35And it takes away some of the liability of being stuck together as partners in an LLC. Do you recommend partnering for that first deal? Or do you think it's too risky to go out on your own and start it off without any partners? I think if you can start without a partner, if you have everything you need, then yes, definitely go ahead. Go out on your own. I think it would have been a lot longer before I actually started. So if there's something you're missing and you don't have that, go and find a partner to at least take action and get that first deal done. Just because you take on that first partner doesn't mean that they're your partner forever.
35:13And make that clear too. Make that established. We're partnering on this one deal. The next deal, let's talk about it. Let's see what happens. But this isn't guaranteeing that I'm going to be your partner forever. You're not getting married to the person. So for me, I partnered maybe four deals, I think, with my first partner. And then I took on another partner for a deal because he had a different skill set than what my first partner did and something that I needed in this deal. And then I started buying some properties on my own. And you're able to have multiple different partners and all start building your own little portfolio too.
35:49That's a great thing about real estate is it gives you lots of options. You had a really good money-saving tip on how to use a lawyer and do the partnership agreement. Can you talk about that a little bit about what you've done to save money on the fees from a lawyer? Yeah. I usually ask my attorney for the draft that she uses to basically fill in the blank of doing any kind of documents. So for example, operating agreement, a partnership agreement, I have her draft of that and I go in and I fill in the LLC name and I fill in mine and my partner's name. I fill in what percentage we are, addresses, different things like that.
36:30If there's something different about this partnership as far as rules or responsibilities. I go in and change that. And then I send it to her to look it over. And she's like, yep, good. Or maybe she'd wear this differently or change that and then sends it back to me. This saves time and money and legal fees because first of all, I'm not sending it to her, typing out everything I want in it anyways, and then her going through and then me waiting for her to have time to actually do it and then send it back. Then she's not taking a lot of time except just glancing through it, making sure everything's correct and looks good.
37:04It's a lot cheaper. And I'm pretty sure some of the times she doesn't even bill me for doing that either. And if she does, it's$200 or$300. It's not the end of the world, right? Yeah. Let's get into financing. So obviously, the financing is a key part of investing. And it's another area that can trip people up and be a little confusing. What are some common financing strategies that you like for somebody new? Aside from partnering with somebody, are there any things that you really like that you would recommend that people focus on in terms of financing a deal? The biggest thing I think is an advantage is doing seller financing to finance a deal.
37:41When I first got started, I had no idea what this was until I was working with the other investor, where he actually was selling a property where he held some of the purchase of the property as seller financing. So what he did on that transaction was the seller couldn't afford the down payment or the buyer couldn't afford the down payment that the bank wanted. So I don't remember the exact numbers, but I know the seller, the guy I worked for, ended up seller financing$60 ,000. And this was the amount he needed for the down payment. And the bank looked at the numbers and said, okay, you can pay us and you can pay the seller financing and the deal still makes sense.
38:23You're still going to be able to pay your other expenses. You're still going to be able to cash flow. We don't care if you have that second lien on the property. So this was on the commercial side of lending. So this guy bought this property with zero money down. And that was my first eye-opening experience. And then I went and did seller financing for a property where it was 7 % interest only for 12 months. And it gave me time to give do improvements. And then I went and refinanced the property. But I think that with seller financing, it's so negotiable and flexible as to the different ways that you can get the deal done.
38:59I've sat at a table with someone where they were just like, I just want$3 ,500 a month. That's what I need to live on. So I went through and I was like, okay, this amount at 3.5 % amortized over, I think it was like 25 years. That gives you your$3 ,500 a month. And it was like, perfect. 3.5%, super low interest rate. The payment was still low for me, amortized over 25 years. I think just that you're able to negotiate and that there's tons of flexibility. The biggest thing you should do is if you want to do seller financing, is when you ask somebody if they are interested in doing seller financing.
39:36If they say no, obviously, if they say yes, great. Continue the conversation. If they say no, follow up. oh, I didn't know if your CPA or account had talked about the tax advantages of it at all. And that usually just gets a little wheel turning. And most commonly, the response is, well, I guess I could talk to them and see whatever. It's interesting, just that little change that... So talk to us about those tax advantages. What is it that is advantageous to somebody that they would want to consider seller financing? Because a lot of people initially, you ask them that and it's no. If they don't have any experience with it, the answer is going to be no.
40:14But I like that idea of like, well, do you know about the tax advantages? Can you talk about those? Yeah. So that spreads out their taxable income in one year. If you're buying that property for$500 ,000, and even if you're going to the bank getting a mortgage, however, you're paying it to them, they're going to get taxed on that$500 ,000. Unless, of course, it's been their primary residence and they're not paying tax on it because of that, or if they're doing a 1031 exchange or something. But if they're just want to sell it, maybe they're just all done with their real estate and they're going to be taxed on that 500 ,000.
40:50If you do seller financing, they can actually spread out the taxes that are paid on that. So the taxable income in each year that they're paid on that. So having that tax benefit of not having to pay all of those taxes up front and spreading it out over the time period that you're making those payments. So maybe it's amortized over five years and then there's a balloon payment at the end or something like that. But also a really nice thing too is that maybe you're offering to pay them$500 ,000, but you can say to them too is like, I can pay the bank interest or I can pay you interest. So you're going to make that$500 ,000 plus 5 % interest or whatever you offer them.
41:33And I love to print out an amortization schedule that shows like, okay, in year one, I'm only paying down$30 ,000, but you're making$50 ,000 in interest or whatever it may be. and show them that. And then how much... And usually depending on when the balloon is or how long it's amortized, I'll be like, look at it just after five years, you'll have made$100 ,000 more on this property because of doing the seller financing too. Yeah. It's a great strategy. Do you have any other tips for people on how to get their financial house in order to get financing? Read Dave Ramsey's book, The Money Makeover.
42:14I don't necessarily agree with his investing advice, but I think his debt pay down advice is really great and really motivating. That's something you did as well in your own life, correct? Yes. Yeah. Yeah, I did that. I had already started real estate investing. So I used my cash flow to really do the debt snowball as to continuously pay off the personal debt that I had. So go into that a little bit. Talk about the debt snowball, how you can get rid of debt, what he recommends in the book? It's budgeting is a big thing. And I've never, honestly, I've never been good at budgeting just as... I've always just known what's in my bank account and I've never spent above.
42:56So we never had credit card debt or anything like that. It was... We had a line of credit on our house from when we built it that we had to pay off. And then we had our vehicle loans and then we had farm equipment. And it just felt normal that we We're paying these loan payments. And I just, I didn't want that anymore. We just did the debt snowball. We started with the loan that had the highest interest rate and just put as much money as we could towards it every month until it was paid off. Then we went to the next one while continuing to pay the minimums for all the other ones. So we did that.
43:27I think it took us a year and a half and we paid off about$150 ,000, I think it was, in debt that we had. And it was a great feeling afterwards for sure. So I highly recommend that book for anyone that wants to get started. You can get out your whiteboards, your chalkboards, your Excel spreadsheets to keep track of every little payment. I remember I used to sit and look, okay, six months from now, if I keep putting this much towards it every month, how much will be paid off? been. I wanted to hear your thoughts on somebody that does have a partner or married or otherwise that is going to get into real estate investing.
44:04How do you get your partner on board? Because I think that's a really key thing to make sure that your partner's on board with you. Do you have any thoughts on that? I didn't really have any trouble with this at all, but my husband was never involved at all really with the real estate. It was just, you do what you want, that's fine. I think the biggest thing that I've seen just from having guests on the show and talking with other couples that are real estate investors is actually showing them, doing a visual of look at where the money is coming from. This is the money we're making. And just printing out a bare pockets calculator report somewhere and saying, we're going to take this money because showing the visual instead of just saying it to them will make a difference.
44:48as to here's how much money we have in, let's say they have a brokerage account with$100 ,000. They say, okay, here's our statement showing we have$100 ,000 in here. I'm not gonna take this money. I'm gonna leave this money here, but I'm gonna go and get a line of credit and use this brokerage account as collateral. And so I'm gonna take that line of credit and let's say they're gonna give me 30 ,000. I'm gonna use that 30 ,000 to buy the single family house. Here's the listing of the property, okay? here's a couple other properties that have just sold in the area. Look at how much they sold for.
45:23Here is what the rehab needs to be. Here's what it's projected to cost. And I know I can do this and have comments in yourself. But I think doing that visual and really showing the numbers and then saying, okay, even if we go 10 % over budget, we're still going to make this amount of profit. So I think make it as foolproof as possible, but really sitting down with them. taking the time to go over everything. Because I'm definitely a person that things just go through my brain so fast that sometimes it's hard for me to actually stop and slow down and explain it to someone else because I just want to take action and get started on it.
46:01Do you have any other thoughts on financing? I know you've done some interesting things on how to finance your own deals. Can you go into some of the ways that you've used personally? Yeah. So I did the seller financing deal. And then I've also done a subject to deal. So if you guys have heard of Pace Morby, he talks a lot about sub two. We actually purchased a farm doing sub two where the person that owned the farm could no longer afford their mortgage payments. They were behind and they were at the risk of foreclosure. We talked about doing a short sale with them where we would negotiate with the bank and buy the property.
46:37There was also a lot of back taxes on the property too. And the thing with the short sale was if we did a short sale, that the person that owned the farm could no longer live there. And the person wanted to stay living there. And it was my husband's cousin and all this stuff entailed in it. So we actually went through with doing a sub two where this way, we didn't even have to go and get bank financing. We just took over his current mortgage, which since it was his primary residence. It was a USDA loan. It was a low interest rate and amortized over 30 years. And so it was way better terms than we could get.
47:17We went to the bank and said that we're buying this as an investment property. Basically, it had three rentals on it and then it had 100 acres for farmland. We paid the back taxes and we paid the back mortgage payments and interest that was due. And that was less than what our down payment would have been if we would have won and put 20 % down. And then our monthly payments going forward, just paying on his behalf, that is way lower than what the mortgage would have been because of the rate that we would have got as an investment property. And doesn't PACE have a book that just came out that details how to do all of this, The Bigger Pockets is published?
47:57Yeah. It's Wealth Without Cash, I believe it's called. Yeah. Yeah. I think it's still in pre-order, but coming out soon. Yeah. I just got a copy from BiggerPockets with your book as well. So it's kind of cool to take a look at. I wanted to hear too, haven't you used a line of credit that you'll have in place to make some of your purchases and then you'll get permanent financing? Can you go into a little bit about how that works when you do your deals? Sure. I've gotten a commercial line of credit on three of my investment properties. One is a portfolio line of credit where it has two duplexes on it for collateral.
48:34And the other one is a single family house that was actually my old primary residence before we built our own house. And that property had no debt on it. So we went and got the commercial line of credit on the property. So the way I use the line of credit now is to purchase the property and to fund the rehab. I've been playing around with hard money this past year and I used hard money to actually fund the deals. And then for the rehab, I used my line of credits and it helped me be able to scale more and do more deals at once because I was using both of those things simultaneously. But I've also done private money too.
49:13I have a private investor that I do a lot of deals with that he lends me money on. And then the same thing, I usually just use my lines of credit to fund the rehab. And then a couple of times I have done a 0 % credit card where I'll open one up where it's 0 % for 18 months to fund materials for a rehab. Then when I go and refinance, everything is paid off because that's one of the things, one of my whys is I want to be able to sleep at night. So being over leveraged is something that does not let me sleep. I've done the same thing. You really got to keep an eye on when that 18 months or 12 months is up because that's when they whack you with an 18 or 20 % interest rate.
49:56So you got to be careful. But yeah, it's a good strategy if you can use it in the short term. In terms of your hard money loans, what kind of interest rates are you paying on those? So I actually just paid them off. I finished... I did three deals with them and it was actually a great interest rate. It was a line of credit through them. I still had to go. And so it was almost like I was pre-approved up to one and a half million. That's what my line of credit was. And it was at 6.7%. So it wasn't like a HELOC on your primary where I could just pull the money off or whatever. I still had to submit the properties for approval.
50:34And then they would still put a lien on the property while I was doing the rehab on the property before I'd pay off the hard money loan. So 6.7 % was a great rate for a hard money lender, especially now. I see that it's like 9, 10 or even more going. So that was a great rate to get. Do you have an order of your preference on how you would do financing for your deal? What you would try first, second, and third? Do you have any preferences in terms of what you like to do? Yeah. Private money would be my preference just because the people that I do work with are so great and it's so easy. It's literally like that morning, I need a check and afternoon I get the check.
51:16Seller financing would probably be second. My least favorite, and then probably I would say bank finance after that, my least favorite has been hard money. It has been the most difficult as far as like customer service and just issues with the loan. So I've had an awful experience with the hard money lender that I use for that line of credit, such as notifying me that I don't have insurance on the property. Me resending them proof of the insurance that their loan officer actually got for me because I went through the insurance company that he recommended and just all these little things that they need better systems and processes.
51:57Is that a niche that you're interested in? I think I heard maybe in an interview that you might be interested in hard money lending at one point and further down in your career? I think more of a private money lender than a hard money lender. I want to get into a little bit about market analysis. There's a ton of real estate markets, so many different possibilities. And again, that can be hard for a newbie just to figure out where they should focus. I had one guy that I interviewed that focused on just one zip code. And that's all he focused on. I think that's really great advice. What do you recommend in terms of researching a market and sourcing deals?
52:35In the book, go into some of the ideas that you have on figuring out a market that makes sense for you, and then how to source deals. If you already live in a market that makes sense, go and tackle that market. The second thing you should look at is what are the laws though, especially if you're going to be a landlord? Are they tenant-friendly? Are they landlord friendly? Because that can definitely play a key role into the outcome of your cash flow. So I live in New York State where it is more tenant friendly than landlord friendly. And I have somebody right now that's been in the apartment for a year that still keeps going to court.
53:12It keeps getting pushed because of some kind of funding they applied for. And obviously, that has put a big damper on my cash flow for that property of having somebody living there for free for almost a full year. I would look into definitely that if you're doing that. But as far as you have no idea where to start when analyzing a market, look where other people are investing. So look in the BiggerPockets forums, look on Instagram, where are people showing that they're flipping, showing that they're buying rental properties. Also, BiggerPockets puts out a data analytics on market data for different zip codes or even different cities.
53:52Dave Meyer puts that out. And I think you might have to be a pro member to get a piece of it. But there's an article on there that really breaks down what are the best cash flowing cities. So you shouldn't just take any of this without doing your own research and finding your own data because the best city that comes up for cash flow is Detroit. Detroit is also high crime. It's not, there's really no appreciation in some areas of it. That may not be the best investment for you. So maybe going through these lists and compiling and looking like, wow, Columbus, Ohio has good cash flow. It also has good appreciation.
54:30You know, I see that there's job growth. In the book, I include this spreadsheet and you get it as bonus content where it's like, here's all of the factors you should consider. and then almost giving them kind of like a score and like, okay, here's the three properties or the three markets that actually look like they could be feasible for me for rental properties. Because you wanna look at what is the housing price? If you have a down payment and you can only afford$150 ,000 house, you're not gonna wanna be looking in San Francisco or New York City for a property either. Just kind of going down through that list.
55:06So just off the top of my head, a couple of things to start for. Is there somewhere like we talked about in the beginning of this episode? Is there somewhere where you have an advantage? You have a boots on the ground. You have somebody that knows that area already to kind of walk you through the streets. Because I think of one area just right in Buffalo, where if you are above this one street, you don't want to be there. But if you're below it, you want to be there. And there's almost like this little triangle of like, that's the sweet spot. That's where you want to be. That's where everybody wants to live.
56:04the best investors in the world, including Ray Dalio, Howard Marks, Joel Greenblatt, and many, many more. My colleagues Stig Brodersen, Clay Fink, Kyle Greve, Preston Pysh, and William Green each host their own We Study Billionaires episodes and bring their own unique perspectives. A whole new world of insights awaits you. Just go ahead and type in We Study Billionaires into your podcast app and see what you've been missing out on. Seriously, go ahead. I promise you'll like what you find. Bonus points if you show your support for our work by clicking follow. If something piques your interest, just start listening.
56:39No hard feelings. I'll be waiting for you back here. Just like everybody else, there was a time when I was a beginner investor. And I have to say, investing is particularly filled with jargon that can just make it so difficult for new investors to understand what is going on. But it's never too late to get smarter about stock investing from the ground up. At The Investors Podcast Network, we've made a habit of studying the world's best investors. And now I'm distilling those learnings into a simple course for you or for anyone in your life who you might want to share the gift of knowledge with.
57:07With my How to Get Started with Stocks course, you can master the principles of excellent lifelong investing with valuable insights for both beginners and pros. The course covers 10 different sections, beginning with the basics of what a stock actually is and how the stock markets work, to strategies to optimize your retirement savings, how to pick great companies for the long term, what to look for in ETFs, and how to monitor your investments, plus so much more. To begin getting smarter about investing, just visit theinvestorspodcast.com slash get started with stocks. That's theinvestorspodcast.com slash get started with stocks.
57:43And for a limited time, you can use code STOCKS15 for a 15 % discount at checkout. Not to be cliche, but building a market-beating portfolio really doesn't have to be a mystery. at least with the right tools. If you've listened to our podcast for a while, then you know we spend a lot of time learning from savvy investors. So why not use the same tools we do? With TIP Finance, you can. Screening for great companies, calculating intrinsic value, keeping up with legendary investors' portfolios, and more are all not just possible, but easy to do. TIP Finance was created by investors for investors.
58:20It's quite literally the tools we wanted to use ourselves when researching investments in a simple to use interface. You can get started by creating an account for free. Who knows, maybe TIP Finance will help you find your next 100 to 1 investment. Between the screener and Legend Investment Portfolios to reference, I've gotten a ton of ideas from TIP Finance. What are you waiting for? Take the next step in your investment journey today with the right tools at your fingertips. Grab your device and type into your browser, theinvestorspodcast.com slash tip-finance to get started. That's theinvestorspodcast.com slash tip-finance.
59:01All right, back to the show. What do you think about going outside in tertiary markets? If you live in a, I don't know, San Francisco or I don't know, Minneapolis or New York, what about going out like two or three hours. What are your thoughts on that? Is that something that you would recommend to people? I'm investing... Pretty much all of my investments except for two properties are within an hour outside of Buffalo, some even an hour and a half. So those rural areas, there definitely is cash flow there, just not a ton of appreciation, at least what I'm seeing in my market. I think you got to be a little bit closer to the city to see that really in the suburbs of the city.
59:43That's where we see the most appreciation a little bit north of the city and a little bit south of the city. Now, I can't speak to every market, but I've had great success in investing in the rural areas. Rehabs go so smoothly because enforcement is not like in the cities where it may take... I did a flip out in Seattle and the permit process there, it can take forever just to put a deck on. What do you think about making a purchase remotely? I know my co-host Robert has done several remote purchases, I believe in Texas. What are your thoughts on that? If your investment is several hours, maybe even a plane flight away, what are your thoughts on that?
1:00:25I don't ever drive to any of my properties or go to any of them. I think that if this is your first investment and you're taking your life savings and you're buying this$150 ,000 house or whatever it may be, I think it's worth the plane ticket to go out and look at it for your first time. You definitely don't have to. You can have a real estate agent take a video through. You can have a contractor go through and give you a scope of work of what needs to be done. So it's definitely 100 % feasible to go out and buy in a different market and never ever even see the property. One way that you can do that and find more comfortable is or feel more more comfortable is partnering with somebody who is in that market.
1:01:08That's what I did with my Seattle house was, that was like almost the farthest away that I could from Buffalo to Seattle, the farthest across the country that I could invest. But I partnered with somebody who invested there every day. And so I didn't see the house before we bought it. I flew out there a couple of times just to do YouTube videos in the flip process. But other than that, I think if you have the right people that can help you in that area. So even if you're going to manage it remotely, which you're perfectly capable of doing with so much technology these days, but you still need a handyman, somebody that's going to go and do repairs or at least contacts and vendors to do that for you.
1:01:50You're going to need somebody to probably show the apartment for you when you're leasing it or change the locks out. Yeah, if you can find those key people, then it's definitely worth. And the way to find those key people is referrals, asking in different Facebook groups or the BiggerPockets forums. Kind of on the flip side of that, I interviewed a guy that refused to buy something that was... He would not buy anything that was more than a 30-minute drive away from his own house. So he just wanted to stay concentrated and not have to deal with stuff that was too far away from his own home. In my own case, all of my rentals are a five-minute drive away.
1:02:26So it's convenient. I can check on things really, really quickly. And I think there are benefits to that as well. I think the biggest benefit is that you're staying focused in one area. That's the main thing. And then maybe you pivot and you go to a different market if your stock's working. But instead of like, oh, here's four different areas I want to buy in, it's going to spread you too thin. Yeah. 100%. I agree with that. Let's get into deal analysis. When you're looking at at a property. What are some of the criteria and the metrics that you look at on deciding whether or not to make an offer?
1:03:00The biggest thing is that I'm looking at first the price to rent ratio. And then I literally get out my phone and I estimate what my mortgage payment is going to be. So I think about, okay, what are current rates at? Something I check all the time. And then I'm thinking, okay, I'm probably going to do this on the commercial side. so I'll be able to amortize it over 15, 20 years. I right away do, if I purchase this property at what they're asking price is, is this even going to cover the mortgage payment? So yesterday I saw a for sale by owner, we pulled in, we called on it and the person was like, it's 875 ,000.
1:03:41And so I said, okay, can you let me know what the rents are? And she said, well, I'm sorry, but I don't wanna give you too much information unless you're a serious buyer and are you serious about this? And I said, honestly, I can't give you an answer until I know more information. I said, I can find a lot of information online, but if you could just tell me what the rents are, I can kind of figure out if it would be feasible or not. So the rents ended up being$4.75 for one unit,$4.25 for another unit,$4.75 for the other one. And then the two others were vacant because she couldn't get them rented for what she wanted.
1:04:17So right away, we We almost were laughing like, okay, 875 is definitely not going to work. And it ended up being that it would break even at half a million, this property. So it was way off what her number was, but just going through and running the numbers, doing a soft run on it. So we use monday.com where a lead will come in. And my business partner, Daryl, that's like, he does the lead flow as to like somebody calls from direct mail or whatever that is he puts it into there. And then I go through and I pull the prop stream report. I'm looking at more of the data side of it, whatever we can get online, what are the property taxes, things like that, what information we know.
1:04:59So that way too, if we look at this deal and it ends up being a dead deal, we actually send it to a dead deal line item on our Monday board, but it's always there if it comes back up. So we recently just had a property that we had offered on a year and a half ago and the deal fell through and now the property has come back up to us. And it's like, okay, we have all this information still. We have documented all, we've kept track of it all so that we're able to go back and analyze it. But figuring out just like the numbers on it is the biggest thing. And then as far as your criteria, like really sticking to your criteria and what your kind of goal is, because there are so many shiny objects that are flashy out there that can get you sidetracked.
1:05:47Like there's properties out there. They're like, oh my God, this could be a wedding venue. It's so beautiful. Like we want to hang out here. Like, okay, no, no, you got to reel yourself back in as to what are you focusing on. So right now we're focusing on land with cabins. We're turning these cabins into like super modern, nice inside. We're doing like brand new kitchens. We're putting in tile showers, different things like that, that you wouldn't really see in like your hunter's cabin in the woods. and then turning them into short-term rentals. So along with still building the long-term buy and hold portfolio too.
1:06:23So kind of a mix of strategies you're doing right now. Yeah. So I'd like to keep that strong foundation of the long-term buy and hold. And then we're kind of doing as our passion project, I'd say the cabins with the land to short-term rentals. And then we've been casually seeking a campground too. Nice. So are you buying existing cabins or are you actually building them? I wasn't clear on... Yeah, we're buying existing ones. So like old, dilapidated, you go into the bathroom and you're like, there's only been hunters that have ever stayed here in this bed. And so we just completely gut them basically and remodel them.
1:07:08Let's go into a little more about tools that you use to analyze a deal. You mentioned BiggerPockets has some calculators. Is there... Kind of go into that a little bit, the tools that are available that somebody should be looking at and utilizing when they are running the numbers. Yeah. So BiggerPockets has the BiggerPockets calculator reports. There's pretty much one for every strategy that you're trying to do. And so I think that's a great resource because every line item has a little info box that tells you where to find that information and why you need that information, which I think is so helpful for learning about analyzing deals.
1:07:45And you just want to build that muscle memory. Analyze one, two, three, even five deals a day. Even if you can look at the Zillow listing and see there's no way this would make sense as a rental property, just run the numbers just to practice. Practice pulling the data. The property taxes aren't always going to be accurate on the MLS listing. Find out how to verify it. Usually you can Google your county along with GIS mapping system and you'll be able to pull that data up. You don't know what rents are going to be. So BiggerPockets has a rent estimator tool where you put in the address and they'll show you other properties that have what they have rented for in that same area.
1:08:25So you can get an idea of comparable size. So if yours is a two bed, one bath. If it was listed online, it will sometimes still show the photos. You can get a look at the inside as to how it compares to yours as far as finishes. So those are two really great tools. And then just keeping up on market data are the articles that BiggerPockets puts out on their blogs. So a lot of them are just for pro members. So if you're a pro member, go and look for the pro articles. But it'll just, you know, what's going on in today's market, but also what are real estate strategies and markets you should be looking at right now and different things like that.
1:09:03Yeah. And the pro membership's totally worth it. I mean, there's so many... I mean, you'll save what you spend on the pro membership if you utilize the tools that are available on that. How much is a pro membership these days? I think it's like 300 or something. Okay. Yeah. That's what I thought. Maybe 95 or maybe less than that. Yeah. Yeah. Definitely worth the money. Let's go into a little bit about building a team. You touched on this a little bit earlier, but I wanted to hear about when you are looking at your deals, are you using a realtor? Is that something you do at this point? Or do you just look at them on your own?
1:09:36What other team members are you using when you are doing and running your portfolio? I love going to showings. I love looking at properties. I know it's something that I shouldn't do because it's not the best use of my time. But yesterday, I drove around and looked that for properties, I think it was. That's how I want to spend my day is just get to that point where I'm just driving around looking at properties. But I have a couple of real estate agents that I work with. And it just really depends on what town it's in, what agents send it to me or who's available to do a showing first as to how I choose it.
1:10:15And then sometimes my partners will go and do the showings. Last year was the first time I, besides the flip house, I bought a house sight unseen, sent my business partner. He went with the agent and I didn't even see the property until after we closed. And that was very unusual for me. But it's like finding good partners where you can trust them and you don't have to worry about making sure that you're there. I think I was speaking at a conference or something like that and being able to manage doing different things. What other team members would you recommend that somebody needs to have? I've got so many people that have come on the show, and I'm sure you have as well, that just talks about the importance of their team and they just simply couldn't do what they do without the great people that are around them.
1:11:01What other people do you recommend that people start developing relationships with and making sure that they have a great team in place? Yeah. So definitely a bookkeeper because that can be a big shireen and just something you can easily just let pile up and forget about. And it's very cost effective. As far as property management, that's something that you can easily outsource. There's tons of property management companies. You can just make sure that you really vet them to make sure that they're a good fit for you. But you can also do a lot of automation with property management if you want to do it yourself.
1:11:37And that's where hiring virtual assistants can come into play on Upwork or Fiverr. There's companies that help you recruit. So if you end up doing that, you can get virtual assistants to just do some of the messaging. Property management software is coming out now with call centers where you don't even need somebody to answer the phone for maintenance is that a tenant can just call into the call center. So having not even a team member, but taking advantage of, I guess, I don't even know how to explain it, but a pool of people, almost like a co-op. So everybody that uses property management software, you have the village buy into this call center or whatever that is, but taking advantage of the joint resources that are available too.
1:12:21So like hiring a VA, like if you would have thought 20 years ago, I need an assistant. Like I can't afford the salary of paying somebody full-time to be my assistant, maybe not even part-time at 20 hours. Now you can find somebody as a virtual assistant to just do a meaningless task for you that you don't want to do pay a water bill each month. And that's maybe all they do. But they're doing jobs for 20 other different people. So they don't need that income provided by you. And that's one of the great things about having all this remote work and things being so easy through doing everything virtual now, taking advantage of those virtual team members that you can have.
1:13:02I also do have a consulting firm right now too that's helping me with the Monday boards and also helping me building out my property management company even more. And then in terms of property management software, is there one or two that you would recommend? Yeah. So if you're just getting started, RentReady. If you're a pro member for BiggerPockets too, you get it for free. It's completely included. But I actually use RentReady to teach my landlord bootcamp too. So that's been a really great beneficial for everyone that's in the bootcamp. And then as you continue to grow and scale, you get to 30 to 50 units plus, I recommend Buildium or Epipolio.
1:13:42I've used both of those and highly recommend them. Yeah, I've used Buildium before and also recommend it. Let's talk about making an offer. That first offer that somebody makes, again, a nerve-wracking experience. What kind of ideas, advice do you have for making an offer that will likely be accepted or how can you get the odds in your favor? Any thoughts on that? This is a lot easier if you are direct to seller. So if you don't have two agents in between you, but is listening and finding out their motivation for selling. So why are they selling? If you go to a house showing and you see that maybe the person passed away or it's like a hoarder house or just like there's a ton of stuff left there and it doesn't look like there's somebody that's going to be moving or maybe even if they are moving, but they got all brand new stuff.
1:14:30is we always like to put in, don't worry about whatever you don't want, just leave it and we'll take care of it. And that's always been a little bit of leverage that we've added into our contracts to try to get deals done so that people didn't have to worry about that. We had bought a hoarder house last year. And I think it was, I don't know, maybe$2 ,500, maybe$3 ,000 to have it completely cleared out, everything put into the dumpster and just taken away. And that was well worth it. to get the property at what we put it into. So you just bake that cost into your numbers and make sure that it will work.
1:15:06But it was just a huge, a nice convenience for the family that they didn't have to worry about getting all of that stuff out of the house for the next person to take it over. So I think the biggest thing would be listening to someone and finding out what their motivation for selling is and how you can help them. Maybe it's letting them set the closing date because they want to enjoy their lake house over the 4th of July and don't want to close before that or something like that. Yeah, definitely. However, you can make life easier for them is a wise idea. I had one guy that actually, he would write just a really heartfelt letter to the seller and it really worked.
1:15:44He said, oftentimes they would take his offer even though it was below what other offers were because he took the time to write a really sincere letter. And that was a strategy that I'd never heard of before. And I think I might try out here sometime soon here and see how it goes. So let's go to the next chapter, which is getting once you're under contract. At that point, it can feel like it's time to sit back and relax, but there's still a lot of work to be done to actually get the deal to the closing table. What are some things at this stage of the game that an investor needs to be doing to make sure they get the deal moving forward to ensure that it closes?
1:16:20Yeah. So the first thing is creating an acquisitions checklist and using maybe your attorney and also your real estate agent or your title company if you're not in a state that needs an attorney for closing, but going through and asking them, what are the things that I need to do before I close on the property once it's under contract and create a list so that every single time you just go through this checklist and you don't even have to remember it. So getting insurance in place, getting the utilities put into your name, however you're financing the property, making sure that's all squared up.
1:16:53Are you going to be doing rehab? Get your scope of work in order, start getting bids on the property. Are you listing the property for rent right after? Get your listing ready, things like that. So really just create that checklist of things to do while you're under contract so that the day you close, you can focus on what matters and you're not scrambling afterwards like, oh my gosh, it's closing day tomorrow and I didn't put insurance on the property because that is not a good feeling because I've actually done that before. So don't wait, make your checklist and every time you're closing on a deal, just go through it.
1:17:29Yeah. That acquisition checklist that you've got is great. Thank you. Really. Well, I mean, it's worth the price of the book, honestly. I think just having that alone is a great thing and people should check it out. Let's talk now. You've closed. You're a first time property owner. This actually is a ton of responsibility at this point. Talk to us about some ways that a landlord, a property owner can be a great owner. What are some ideas you have on... A lot of times landlords get a bad rap. What are some ways that you have to recommend that people can just be a great real estate owner? Read the book, Hug Your Haters by Jay Bayer.
1:18:06So this book is focused towards customer service, but it's actually, I think, great for any landlord or property manager to read if you're going to be dealing with tenants. And it's basically kill them with kindness. And it tells you how to handle different feedback that you get. obviously you're most likely going to run into a disgruntled tenant, whether it's something that is your fault or not your fault. You're going to have to find a way to handle that. And I think that it will help you feel better about the situation and them if you handle it the way that Jay talks about in the book as to just consider what they're saying, listen to what they're saying, and then just kill them with kindness and don't argue back with them or whatever it is.
1:18:56And it's not necessarily saying the customer is always right. He definitely doesn't say that in his book. But one of the biggest things that I've learned from doing property management is communicating with your tenant. Keep them updated as to what is happening. So if it is Friday night, something happened in the unit, it's not necessarily an emergency, but it's an inconvenience. And you can't get a plumber to come out, do whatever needs to be done. communicate that to them, just to let them know, like we've contacted the plumber, no one is available to come out until tomorrow morning, you know, maybe even do some kind of gesture, like we'll take a little bit off the rent to, you know, we apologize for the inconvenience.
1:19:39This is something, you know, that we wish we could do sooner, but they're just not available, whatever that is. And I have found that just communicating what is happening and keeping someone in the loop is better than just like, oh, I can't get a plumber there. I'm just going to ignore them until the plumber says that they can come. So that would be a big thing is communication. And then just remember with the repairs and maintenance, there's definitely going to be times where you're going to get frustrated because you're going to think it's the tenant's fault that something happened. And that's why you should have an airtight lease that kind of puts that in writing as to what those situations are so that the tenant will be billed back for those things happening.
1:20:20One of the first things I think of is a clogged toilet. So we started putting into our lease agreements that if, you know, when you move into the property within like 30 days, if there's a clog, we will take care of it. After that, though, if there is a clog, it is most likely from something you put down the drain. It is not from something that's been sitting there from a previous tenant. And it's your responsibility to have the, you know, Every landlord's worst nightmare is having to get that 3 a.m. call that the toilet is clogged. So I think having airtight lease, that really writes out the rules and responsibilities of each of the landlord and tenant so that if you ever have to be the bad guy, you can make the lease a bad guy and refer to the lease and say, you know what?
1:21:06Actually, the lease states that this is your responsibility to fix this since this was your issue. The book you mentioned, Hug Your Haters, is that real estate specific or is that just customer service tips in general? Customer service tips in general. I actually first learned about the book at an Appfolio conference. He was the keynote speaker at that conference. Yeah. I have not heard of that. I'll have to check it out. My challenge is I become friends close to my renters. And that can be challenging when a tough situation comes up, how to handle that. That's one of the things I ended up just getting a property manager for in the end was I just didn't have to...
1:21:47I let him be the bad guy. So I had a hard time dealing with some of those situations once you become... I've got one lady that's rented from me for 30 years almost a place. And she's a little old lady now. And it's just, those are hard situations to deal with when they come up. It's like, I don't want to be the bad guy to her for sure. So having a property manager is definitely something that can take that weight off your shoulders. The last chapter I really enjoyed, it's talking about just keeping the motivation up. Once you've done that first deal, talk to us about some of the ways that in your own case, how do you keep the momentum going?
1:22:23How do you keep the motivation going to continue to build out that portfolio? Honestly, the podcast guests that we have on is what helps me stay motivated and inspired. Having partners too, I think, because it can get lonely working on something yourself. And I think days that I don't feel motivated, I have a partner that's like, come on, let's go do this and get this done and things like that. So I think that definitely helps. So if you feel yourself in that situation, listen to a podcast episode, go into the BiggerPockets forums and answer real estate questions for other people. And just them thanking you or starting a conversation with you, asking more questions will get you hyped up.
1:23:07Also attending an in-person networking event too. Yeah, those are great. And again, I love talking to new real estate investors. I'm trying to sell a place right now. And this guy is very interested in the showing I had yesterday, very interested in it. And it's just fun to talk to somebody about BiggerPockets, talk to them about my podcast, just talking real estate. I find energizing to somebody that, again, is new and hungry and just getting started. It's a great way to stay motivated. And again, your Real Estate Rookie podcast is excellent. And for any first time, somebody first getting started, it's an excellent podcast to listen to, and I highly recommend it.
1:23:44So Ashley, I want to wrap up here. Yeah, this has been a lot of fun. I really appreciate you, your time. The book is excellent. I really want to recommend to our listeners to check it out, to buy it, to implement it, and to take action on it. It just really is a step-by-step blueprint on what you need to do to get your first property and get started. So thank you for that. For our listeners that want to reach out to you, learn more about you, talk to us about some of the ways that they can learn more about you, the book, the podcast, et cetera. Yes, you can find me on Instagram, at Wealth From Rentals.
1:24:18I'm also in the Real Estate Rookies Facebook group. And then in the BiggerPockets forums, I have a profile, just my name, Ashley Care. Then you can find my book in the BiggerPockets bookstore on Amazon or Barnes & Noble. And it's got great reviews, five-star reviews. I hope you do great with it. So I really, again, thank you for your time, Ashley. Thank you. Yeah. Thank you, Patrick. Okay, folks, that's all I had for today's episode. I hope you enjoyed the show, and I'll see you back here real soon. Thank you for listening to TIP. Make sure to subscribe to We Study Billionaires by the Investors Podcast Network.
1:24:56Every Wednesday, we teach you about Bitcoin and every Saturday, we study billionaires and the financial markets. To access our show notes, transcripts or courses, go to theinvestorspodcast.com. This show is for entertainment purposes only. Before making any decision, consult a professional. This show is copyrighted by the Investors Podcast Network. Written permission must be granted before syndication or rebroadcasting.
From the publisher
Patrick Donley sits down with Ashley Kehr to chat about her new book, “Real Estate Rookie: 90 Days to Your First Investment.” They discuss how her life has changed since becoming the host of the BiggerPockets Rookie podcast and becoming a published author, how to select the right strategy for your investment goals, how to structure your real estate business, how to finance your first deals, and so much more!
IN THIS EPISODE, YOU’LL LEARN:
00:00 - Intro
02:26 - How Ashley’s life has changed since becoming a podcast host and published author.
02:26 - Why she’s inspired by rookie real estate investors.
05:52 - What her writing process for the book was like.
11:46 - How to select the right strategy for you.
11:46 - Why you should build wealth and cash flow before pursuing passion projects.
15:13 - The importance of SMART goals and figuring out your “why?”.
17:51 - The importance of time blocking.
17:51 - How to find an accountability partner.
19:50 - Why house hacking is one of the best strategies to get started in real estate.
21:33 - How to structure your real estate business.
24:59 - What productivity tools she recommends.
33:25 - What new investors can offer to experienced partners.
46:40 - How to finance your first deals.
53:12 - How to do market research and source deals.
01:03:57 - What are the metrics to look at to determine whether or not to make an offer?
01:14:55 - How to make offers that are likely to be accepted.
01:23:03 - How to keep your motivation and momentum up.
And much, much more!
*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.
BOOKS AND RESOURCES
Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Kyle and the other community members.
Real Estate Rookie: 90 Days to Your First Investment by Ashley Kehr.
Real Estate Rookie podcast.
Getting Things Done by David Allen.
The Money Makeover by Dave Ramsey.
Wealth Without Cash by Pace Morby.
Bigger Pockets.
Hug Your Haters by Jay Baer.
Related Episode: Listen to REI169: The Rise of a Real Estate Entrepreneur w/ Donovan Adesoro, or watch the video.
NEW TO THE SHOW?
Check out our Millennial Investing Starter Packs.
Browse through all our episodes (complete with transcripts) here.
Try Kyle’s favorite tool for picking stock winners and managing our portfolios: TIP Finance.
Enjoy exclusive perks from our favorite Apps and Services.
Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets.
Learn how to better start, manage, and grow your business with the best business podcasts.
SPONSORS
Support our free podcast by supporting our sponsors:
CFI Education
Airbnb
Connect with Patrick (@jpatrickdonley): Twitter
Connect with Ashley: Website | Instagram
Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm
Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm
Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm
Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm
Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm
Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm
Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm
Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm
Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm
Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm
Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm
Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm
Learn more about your ad choices. Visit megaphone.fm/adchoices
Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm




