Bitcoin Meets Gold: Sunny Ray on Tokenization’s Future

9 May 2025 · 58 min

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Podcast Episode Notes: The James Altucher Show - Bitcoin Meets Gold: Sunny Ray on Tokenization’s Future

Episode Overview In this episode, James Altucher interviews Sunny Ray, president of Matador, a company focused on digitizing gold using the Bitcoin blockchain. The discussion covers tokenization's potential, the role of Bitcoin in the future of money, and the cultural significance of gold in various regions, particularly India.

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Key Themes

  1. Tokenization and Its Importance
  2. Tokenization refers to the process of converting real-world assets into digital format using blockchain technology.
  3. Matador aims to tokenize gold, thereby merging traditional wealth with modern financial technology.
  1. The Significance of Bitcoin
  2. Sunny Ray identifies as a Bitcoin maximalist, believing Bitcoin is the cornerstone of the cryptocurrency ecosystem.
  3. James Altucher presents a more nuanced view, suggesting that various cryptocurrencies can serve specific purposes.
  1. Institutional Adoption
  2. Major financial institutions, including BlackRock, are actively engaging in tokenization, signaling a shift in how traditional finance views digital assets.

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Discussion Highlights

Sunny Ray's Background

  • Formerly with Kraken and Unocoin, Sunny has extensive experience in the cryptocurrency space.
  • He emphasizes the importance of financial education and the cultural context of money in different regions.

Gold vs. Bitcoin

  • Cultural Context: Gold is revered in cultures like India, where women's ownership of gold surpasses that of the U.S. government.
  • Properties Comparison:
  • Bitcoin is seen as more scarce and decentralized than gold.
  • Both assets have unique benefits, but Bitcoin is positioned as a more modern form of "digital gold."

Challenges in Cryptocurrency Adoption

  • Exchanges often struggle with user-friendliness, impacting mainstream adoption.
  • Regulatory clarity is crucial for the future growth of cryptocurrencies.

The Future of Tokenization

  • Tokenization is seen as a potential "killer app" for the crypto industry, allowing for seamless trading and fractional ownership.
  • The potential to digitize various assets, including real estate and stocks, is emphasized.

Market Dynamics

  • Bitcoin's market dominance remains high, consistently hovering around 63-64% of the total crypto market.
  • Predictions for Bitcoin's price range from $3 million to $50 million in the coming years.

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Timestamped Chapters

  • [00:00] Intro – Why this episode matters
  • [01:00] What is tokenization and why does it matter?
  • [06:00] Gold vs. Bitcoin: Properties and potential
  • [15:00] Why Bitcoin is regaining ground in the developer world
  • [20:00] Is tokenization finally crypto’s “killer app”?
  • [35:00] BlackRock, tokenized treasuries, and democratizing finance
  • [40:00] India's crypto readiness and female tech adoption
  • [49:00] The mythology of Satoshi and Bitcoin’s uniqueness

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Key Takeaways

  • Tokenization of Gold: Matador's approach to digitizing gold on the Bitcoin blockchain highlights the merging of traditional and modern financial systems.
  • Cultural Insights: Understanding the cultural significance of gold in countries like India can inform how digital assets are adopted globally.
  • Institutional Moves: The involvement of major institutions in crypto signals a maturation of the market and potential for widespread adoption.

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Additional Resources

  • [Matador Public Company](https://matador.network/) - Official Company Site
  • [Bitcoin Whitepaper](https://bitcoin.org/bitcoin.pdf) - Original Whitepaper

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Conclusion This episode offers valuable insights into the intersection of traditional assets like gold and the emerging world of cryptocurrencies, particularly through the lens of tokenization. It provides a forward-looking perspective on how digital assets could reshape financial landscapes globally.

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Transcript

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0:00Being an entrepreneur is a 24-7 job. And when you're hiring, you need a partner that works as hard as you do. That hiring partner is LinkedIn Jobs. When you clock out, LinkedIn clocks in. LinkedIn makes it easy to post your job for free, share with your network, get qualified candidates that you can manage all in one place. For one thing, you can post a job. LinkedIn's new feature can help you write job descriptions and then quickly get your job in front of the right people. You get qualified candidates. At the end of the day, the most important thing to your business is the quality of the candidates.

0:30And with LinkedIn, of course, you can feel confident that you're getting the best. Based on LinkedIn data, 72 % of small and medium businesses say using LinkedIn helps them find high-quality candidates. Find out why more than 2.5 million small businesses use LinkedIn for hiring today. Find your next great hire on LinkedIn. Post your job for free at linkedin.com slash altature. That's linkedin.com slash altature to post your job for free. Terms and conditions apply. We're spending more than ever. I hate my job. The price of everything has gone up. AI is threatening my job. It's crisis after crisis.

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1:31This isn't your average business podcast, and he's not your average host. This is the James Altucher Show.

1:42Today on the James Altucher Show. I've been pounding the table that this is the year for tokenization, and this is the biggest use case for crypto. BlackRock keeps making more and more announcements about how they're tokenizing treasury bills, and last week they announced they were tokenizing real estate. I don't know if you have heard this stat before, but it turns out that Indian women own more gold than the United States government. We're bringing all the benefits of Bitcoin to gold. And we're doing it by digitizing gold on top of the Bitcoin blockchain network. And if you look this morning, I think it was like 63 % or 64 % of the entire crypto market is represented by Bitcoin, which is just crazy to think.

2:25It's up against 20, 30 million other assets. Yet Bitcoin is 63 % and it's growing. I think we sit at a very interesting point in time, James. The opportunity is ginormous in our view. And we think the fact that we're bringing gold and Bitcoin to the marketplace is timely.

2:46Sonny Ray is working on an incredible project involving Bitcoin. His company, and the company that he's the president of, Matador, public company, They are digitizing gold. They are turning gold into crypto. And he's a Bitcoin maximalist, which is different from what I am. I believe that there are many crypto tokens out there that are important and useful. Bitcoin maximalists, Michael Seller is one, the CEO of MicroStrategy. Sonny Ray is another one. Anthony Pompliano, who's been on this podcast, is another one. Bitcoin maximalists believe that you don't need any other tokens, just need Bitcoin.

3:24Bitcoin could do everything. And both sides are correct, but I feel myself that it's a little easier using other tokens that are specifically made for certain purposes. But I understand the viewpoint of the other people as well. But we talk about where Bitcoin's going, why we're bullish on Bitcoin and crypto in general, what's the need for digital gold, what's going on with tokenization in general. So when I say digital gold or crypto gold, turning any real world asset into a crypto is a process called tokenization. And the leader of this right now is the largest financial institution in the world, BlackRock.

4:02They're tokenizing tens of billions of dollars worth of treasury bills. And they're also tokenizing, turning into cryptos, real estate. So we talk about this. We talk about a bunch of things relating to crypto. And this is a repeat of a recording I did a day or so ago on a crypto call I have with certain subscribers. I hope you enjoy it. And if you have any questions, feel free to ask me on Twitter at Jay Altucher.

4:34Well, good afternoon, everybody. It is Monday, May 5th. Cinco de Mayo, welcome. We have a special guest for you today. His name is Sonny Ray, and James is going to introduce him here. Just real quick before we get rolling on today's call, this is going to be a call for the ages. I can guarantee you that we're going to get some insider's take on what's going on with tokenization in the crypto space. Sonny's going to help us understand what Matador is doing. So James, you're on, sir. Yeah, I'll introduce Sonny. He's a president of a company called Matador, which tokenizes or let's call it digitizes gold.

5:11So they create digital gold, which he'll describe further. And I have plenty of questions about this and other questions related to tokenization. Many on the call might remember I've been pounding the table that this is the year for tokenization and this is the biggest use case for crypto. BlackRock keeps making more and more announcements about how they're tokenizing treasury bills. And last week they announced they were tokenizing real estate. And also, Sonny, correct me if I'm wrong, you were pretty high up at Kraken, the exchange Kraken. You got it, James. Yeah, I was the head of global business development back in 2018, 2019.

5:48Why are all the crypto exchanges so hard to use? Like customer service is just awful everywhere. And I'm talking Coinbase on down. And I feel like in order for crypto really to hit the mainstream, these exchanges have to be user-friendly. I don't know how to answer that one. My wife works customer support at one of the big exchanges, so I'll probably get an earful. But I think it comes down to mainly a function of the fact that this tech is new. It can be a little bit complicated to work in terms of private key, public key management, and things of that sort. And I think the exchanges still have a long way to go before we can make it more appealing to the masses.

6:30So what did you do for Kraken? What sort of projects did you have? Yes, I was the head of business development. And so when you think about a company, any company, a small or big one, growth tends to be kind of the number one focus, right? And so there's really three ways to grow a company. One is to build innovative tech. The second is to go out and maybe buy companies. And the third is to partner. So I was more focused in that third wheel. I would deal with everything from smaller startups, crypto, Bitcoin startups, all the way up to large financial institutions, like many of the ones that have recently adopted ETFs, like the ones you mentioned.

7:06And so with a common theme really towards trying to find strategic alliances and to grow the business long term. So when did you first get into crypto? Ooh, I think I read the Bitcoin white paper around 2012. It could have been as early as early 2012. And like I was telling you before the show started, I'm an electrical engineer. So I started, graduated from University of Toronto. And I spent the first 10 years of my career in robotics, a space that seems to be getting a lot of attention lately. And yeah, my job was essentially to travel the world and help outfit a lot of the major robotics labs around the world.

7:44So Stanford, Georgia Tech, MIT, IIT, and everything in between was part of my role. And so I, on behalf of that company, I moved out to India in 2011, 2012, and I was helping them expand. And it was around that time I discovered the Bitcoin white paper. And I've been pretty much full time in the industry since then. It's been quite a ride. Now, a lot of times, people in the US are always very focused on how many people in the US are using crypto, but really outside of the US where currencies are not as... Even though people here complain about the dollar all the time and say the dollar is going to crash, the reality is the dollar is by far the strongest fiat currency out there.

8:27So in India or other countries that you've experienced, are people using crypto? Are people actually using it for transactions or as a store of value? Like what's the use outside of the US for crypto right now? Yeah, that's a great question. I don't know if you have heard this stat before, but it turns out that Indian women own more gold than the United States government. You know, and so just to note on my personal journey, you know, I'd never really had a lot of deep questions around money until I graduated from university. And I remember it was those first couple of bills that came through when you're paying your student loans and rent and this and that.

9:02And just realizing quickly that there was more month than money at the end of every month. And that kind of like suffocating feeling led me to start asking deeper questions around what is money? How does it come to be, etc.? And I, in fact, pursued a career in financial services, becoming a financial advisor, running a brokerage for many years. And truth is, I felt more confused about money than I did at the beginning of that journey. And it was really not until... Why is that? What confused you about money? Good question. Yeah, I mean, people would talk about strategies and tax savings and things like that.

9:35But when you just ask simple questions like, what is money? I would get these blank stares, you know, and you could ask grandmother, you could ask a CEO of a bank, and I could never get a straight answer about the history of money. Why do we have money? And it was only after I discovered Bitcoin, I would say Dr. Ron Paul had a huge impact in terms of my understanding of money and eventually me moving out to India and just seeing the infatuation with gold. And it's not just a money thing there. It's cultural. It's religious. It's got to do with weddings. I mean, come payday, every 10th store, first of all, in India is a gold store.

10:11And then you'll see people lining up, turning their fiat into gold, right? Is that because they don't trust the fiat? They don't trust the rupee? Or they feel the rupee could collapse? And again, I don't know if people can articulate down to the bullet points as to exactly why. But I believe that is exactly why, you know, as a country, people have really gravitated towards gold. And so it was in just questioning these things like, well, why was gold? Gold was never dictated upon us. It was never told that it needed to be money. Instead, it emerged through certain principles. And it was those characteristics of gold that only when I started to appreciate, was I able to take the deep dive into Bitcoin and say, hey, wow, there are all these beautiful parallels.

10:53And in reality, Bitcoin could surpass gold on a lot of these vectors. I'm happy to go into that as well. Let me ask you about gold versus Bitcoin for a second. When I look at gold, I sort of see this historical, it's a precious metal only because 5 ,000 years ago, somebody said it's a precious metal. And other than that, it's sort of a rock that just happens to be gold. Maybe it glitters a little bit, I don't know. But Bitcoin has over a million man-hours of actual useful software in it. People say, oh, Bitcoin's just one and zero. Gold is, you know, is rare and has value. But it seems to me it's the reverse.

11:30So, I mean, if I had to just put it into like a table format, right, like those characteristics I was referring to. So one of them is scarcity, right? So let's say, imagine, you know, fiat, gold, and Bitcoin. If we were to put it in a table, you ask yourself, how scarce is fiat? Not very. Gold? Far greater so, right? I could argue that Bitcoin is even more scarce than gold in the sense that as gold demand increases, miners will spend more money to mine gold. Or, for example, you might have an Indian temple that finds a million tons of gold that they never knew about was underneath this temple.

12:04Or maybe Elon Musk figures out how to take down comets and find unlimited amounts of gold. Whereas Bitcoin is hard capped to 21 million Bitcoin. And so, you know, that's one characteristic. Fungibility is another, right? So if I have an ounce of gold and you have an ounce of gold, we can trade it between each other and it's equivalent. Coin is the same way in that sense. You have things like divisibility, right? Now, gold is divisible, but you could argue that trying to do grocery shopping with gold is probably not as simple as, let's say, with Bitcoin or even your debit card because coin is divisible.

12:37In fact, it's divisible up to nine decimal places. So all these things and more really, you know, again, am I saying Bitcoin has surpassed gold? Probably not. We're only in year 10 or year 12 of Bitcoin being around. But we see these properties and we're going to get more into it. But Matador, we're really at the precipice of launching something very, very exciting. We're bringing all the benefits of Bitcoin to gold. And we're doing it by digitizing gold on top of the Bitcoin blockchain network. And so I do want to get to that because it's very interesting. And tokenization is what you guys do.

13:10And it's a big trend. And just first, overall, how do you see, you know, this is the first time we've discussed this. How do you see the Bitcoin landscape shaping up right now? Like, you know, Bitcoin's been on the rise since the ETFs and the halving and all that. Ethereum sort of slid off. Perhaps there's a lot of competition for Ethereum now with both Solana, Cardano, Avalanche. Who knows? There's all sorts of speculation why Ethereum is down. From a macro level, we have, for the first time, this pro-crypto U.S. administration, which is very important. Six of the cabinet members in the U.S. own crypto.

13:49Trump's family obviously owns a billion dollars worth of crypto. BlackRock, the largest financial institution in the world, is getting heavily into crypto with tokenization. optimization. You're seeing a lot of companies now take a strategy where they take their cash reserves and instead of just putting it into treasury bills, they're putting it into crypto. This seems to be a big trend. But of course, there's been volatility, particularly lately with tariffs and worry about recession. What's your kind of global macro view right now? Hyper bullish. Back in 2013, if you would have asked me, Sonny, well, what is the most bullish outcome that you can paint for the future of Bitcoin.

14:28I'll probably think about it for a few seconds and say, I don't know, the United States government saying that they're going to view Bitcoin as a strategic reserve asset might be one of them. I mean, I can't think of a more bullish kind of sentiment. Yeah. And so I am hyper bullish on Bitcoin. In fact, I'm more bullish today than I was even 10 or 11 years ago. You touched on a couple other things, Ethereum, right? So I was fortunate enough because I'm, although I built Unocoin in India, I'm actually, I'm Canadian. Matador is a TSXV listed company. I spend most of my time in Toronto. And so I actually had a front row seat to watching kind of like the birthing of Ethereum.

15:03In fact, I can close my eyes and just remember as if it was yesterday, asking Vitalik, oh, tell me about Ethereum, what's going on? And although I have the utmost respect and reverence for these guys, there were a couple of things that stood out as being a bit funny. For example, when I asked, hey, what's the limit of the number of Ethereum that will ever exist. And I was told that there is no limit. It's not 21 million like Bitcoin. It's not deflationary. In fact, it's disinflationary. Just the fact that it was Turing complete and programmatic and doing that at the layer one level gave me some pause.

15:40I felt like maybe this opens up certain security vulnerabilities. And then if you fast forward even a few months into Ethereum's birth, there was the big DAO hack, right? where the leadership team decided to fork Ethereum away from its original code base and launch another one. And so all these reasons and many more made me realize that Ethereum is innovative, it's exciting, it's technologically trying to push the borders. But it didn't feel like something that institutions would eventually adopt. It didn't feel like they were really narrowing. In fact, if I just sum it up, I have a hard time feeling that Ethereum stands for something.

16:16Whereas when you think of Bitcoin, there's like this feeling of freedom and limited cap and decentralized money and all these beautiful narratives, whereas Ethereum lacked those. And happy to say that, you know, now almost 10 years later, Bitcoin has evolved to enable a lot of those core functionalities that Ethereum has done. And those are the kind of taproot being one of those. And those are the kind of innovations, along with many other factors, right? Regulatory acceptance. You could talk about market cap, right? What's the market cap of Bitcoin? $2 trillion,$1.5 trillion versus a couple hundred billion.

16:50And since we're on the topic of Ethereum, if you look at Ethereum, it's a couple hundred billion dollar market cap. And you look at all the things that are built on top of it, maybe$50 billion to$100 billion, stablecoins, DeFi, all this excitement. And if you look at what's built on top of Bitcoin, it's represented in less than$5 billion market cap. So one of our core theses is that the puck is moving towards Bitcoin and that fast forward five, ten years out, that$5 billion worth of things built on top of Bitcoin will expand exponentially. And like I said, we're here for it. That's interesting.

17:26Right now, I sort of view Bitcoin as the kind of currency and Ethereum as the programming language of this whole ecosystem. And when I say Ethereum, I'm also including all the other layer ones like Solana, Cardano, and on and on. And it seems like the benefits of an Ethereum or Solana or any of these other coins is that it's made it much easier to program a decentralized application like an exchange or a bank or a betting market or whatever. Whereas Bitcoin still doesn't really have that functionality. It could have it, right? They're all sort of equivalent to each other, but Ethereum has made it easier.

18:05And Ethereum and these other coins like Solana. Yeah, that's a great point. In fact, just this morning, I was looking at one of Vitalik's tweets and he said, you know, and as many of your listeners, I'm sure know, Ethereum has lost a tremendous amount of ground to Bitcoin in the last three years in terms of market cap. It's down considerably. The team is really trying to do some soul searching to figure out where do they end up. Vitalik tweeted this morning saying, hey, we need to simplify Ethereum. We need to learn from Bitcoin and we need to really adopt some of these measures because by simplifying your core kind of code base, you attract a lot more users.

18:42The narrative is simpler, less security vulnerabilities. And a lot of the reasons that I had kind of mentioned, I'd paused, you know, 10 years ago, six years ago now with Ethereum, they're starting to realize now. And yeah, my best kind of analogy for this is that Bitcoin does money really well. And it's essentially a calculator at its core, right? If you think of it that way, whereas Ethereum was aiming to be more of a computer right off the get-go. The way they approached it, you know, whether you look at things like staking and proof of work and all these things we can get into as well, Bitcoin won that race in terms of market cap and in terms of capturing people's imagination.

19:18But keep in mind, Bitcoin is open source, meaning it's not just some pile of code that sits in someone's or some company's server and collects dust. It is alive, it is breathing, and it has evolved. So one of the most recent important innovations has been this thing called Taproot, which really enabled people to just embed data within a SAT, within the Bitcoin blockchain. And ultimately, programmability, tokenization, digitization, all of these concepts really come down to data. And so the fact that Bitcoin has opened its Komodo now to being able to embed data, Others have figured out, you know, layer two technologies like RSK, Rootstock, Liquid, which is another kind of famous one, Lightning.

20:05These are all things that are very, very exciting and have taken form. But what we've seen in the last few years, there's a new technology called Ordinals. And Ordinals actually allows users to embed information into layer one. So we're talking layer one, like the actual Bitcoin blockchain. It's not on some server or some other, you know, set of computers. is on the Bitcoin blockchain. So just by way of example, NFTs that were minted into Ethereum, you know, the JPEGs and things like that aren't actually in the blockchain itself. They have a pointer that points to the image existing on a server.

20:41And so when, for example, the FTX debacle happened, a lot of the people that thought they owned those NFTs found out really quickly that they didn't when they were pointed to like the FBI seizure website or whatever. But with Bitcoin, the JPEGs are actually on the Bitcoin blockchain network, thus making them censorship resistant, making them transparent and immutable, and et cetera, et cetera, all the benefits we get. And so again, it's in fairly new development. We are taking a bet on this. It's not to say that Bitcoin is superior to these other chains from a programmability perspective, but we see that the writing is on the wall.

21:15We think it's already happening and it'll just continue to happen. Once that does, due to regulatory clearance, market cap, technological innovation, number of Bitcoin wallets out there, companies like BlackRock, etc. will eventually build on top of Bitcoin. Well, I'll ask you about that in a second, because so far, it looks like they're using tokens like Avalanche and Ando Finance and so on. So I want to ask you about those. But right now, every year, it seems like there's going to be a different killer app for crypto. Two years ago, when AI was really starting to come out, all these tokens like Tau and Render and Akash with the decentralized physical infrastructure, those exploded upwards because presumably some big companies were using their tokens for extra computing power.

22:02Now we see tokenization as this killer app. When do you think there will be a tipping point when people finally say, okay, crypto really is here to stay?

22:16Take a quick break. If you like this episode, I'd really, really appreciate it. It means so much to me. Please share it with your friends and subscribe to the podcast. Email me at Alcatra at gmail.com and tell me why you subscribed. Thanks.

22:39Being an entrepreneur is a 24-7 job. And when you're hiring, you need a partner that works as hard as you do. That hiring partner is LinkedIn Jobs. When you clock out, LinkedIn clocks in. LinkedIn makes it easy to post your job for free, share with your network, get qualified candidates that you can manage all in one place. For one thing, you can post a job. LinkedIn's new feature can help you write job descriptions and then quickly get your job in front of the right people. You get qualified candidates. At the end of the day, the most important thing to your business is the quality of the candidates.

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23:10And with LinkedIn, of course, you can feel confident that you're getting the best. Based on LinkedIn data, 72 % of small and medium businesses say using LinkedIn helps them find high-quality candidates. Find out why more than 2.5 million small businesses use LinkedIn for hiring today. Find your next great hire on LinkedIn. Post your job for free at linkedin.com slash altature. That's linkedin.com slash altature to post your job for free. Terms and conditions apply. like now i think a lot of crypto people are convinced and and maybe some of main street i think people are you know people like nasim taleb you know famously think it's going to zero so there's a lot of well-known people out there who still insist crypto could potentially be going to zero it's just a scam now i think it's here to stay but what in your mind is going to be that tipping point where just like i would say with the internet this combination of e-commerce and social media, probably like in the early 00s or around 2005 when there was a billion users worldwide.

24:11That was sort of like the tipping point for the internet where people finally said, oh, this is not a scam. So when do you think that moment comes and what is that moment for crypto? I mean, I'd be hard pressed to give an answer on the general crypto thesis just because, you know, there's what, 20 or 40 million crypto assets out there. And for me to have a strong opinion on all of those. It's a tough one, right? But what I can speak about is Bitcoin. There's this famous chart on CoinMarketCap called Market Dominance. And I have a little bit of an ongoing friendly bet with one of my best friends, Antoine, who's actually the CTO here at Matador, that over the last five years, he's like, oh, Bitcoin's going to get eclipsed by the rest of crypto.

24:52But I'm just like, no, it's not. It's not. And if you look this morning, I think it was like 63 % or 64 % of the entire crypto market is represented by Bitcoin, which is just like crazy to think, right? It's up against 20, 30 million other assets. Yet Bitcoin is 63 % and it's growing. Personally, I think Bitcoin is past this. I used to be a financial advisor back in the day. And there's something about this 10-year mark, right? Like when something, a mutual fund or a a company or in this case a digital asset like Bitcoin surpasses that 10-year mark. Is it like gold? Do you know 20 ,000 years? Absolutely not.

25:32But it definitely raises a lot more eyebrows and a lot of people start to perk up and they go, wait, no, there's something happening. I've been a Bitcoin maxi since the beginning. And quite frankly, I have not been as excited about anything within the crypto space as I was about Bitcoin. Bitcoin took me from the zero to kind of one feeling like, oh my God, there's hope. Oh my God, I need to have as many babies as possible. Oh my God, the future is bright. But a lot of crypto, I mean, it saddens me to say. And again, I started one of India's first crypto exchange and I'm a big fan of free markets.

26:06But I do believe that Bitcoin is kind of where, again, it's that apex predator. And I think what companies like MicroStrategy, led by Michael Saylor, companies like MetaPlanet in Japan, which I'd love to touch on as well later, I think are really showing us kind of what the next era or what the next kind of bull market will look like. I don't think it'll be ICOs and things of that sort. I think it'll be these public companies that are putting Bitcoin on the balance sheet. That's something that I should mention as well as MetaPlanet, MicroStrategy and Matador. Our company, we went public in December and we've acquired 64 BTC already.

26:45And we're planning to scale that up, you know, 100 fold, you could say, right in the next year. we are very, very bullish on this because it really just opens up the market to a whole new demographic of kind of participants. And so here for it. Yeah, you guys have described yourselves as the micro strategy of Canada. And, you know, just this past week, I started to see what maybe is a good trend. I started to see a bunch of small public companies announced that they were pursuing a Solana strategy, which to me feels really different than pursuing a Bitcoin strategy, particularly if you're only doing, I know you're a Bitcoin maximalist, but I will say there's, you know, MicroStrategy was like a proxy for Bitcoin.

27:26MetaPlanet was like a proxy for Bitcoin. But when you're a proxy for one of these altcoins, it doesn't feel as strong because Solana has competition. It's not 60 % of the crypto market. And if the competition wins, your Solana strategy could fall apart. I think a multi-token strategy, if you're going to not do Bitcoin, at least do a multi-token strategy. And I know you're a maximalist, but these other tokens are used. So I'm a little nervous about this trend of saying, okay, Bitcoin's been done. Now let's take the fifth most popular crypto, Solana, and do the same thing as MicroStrategy for Solana.

28:00That doesn't seem like a correct strategy to me from a financial point of view. I mean, I tend to agree with you. However, I should also point out that I am really close friends with the CEO of Hanover, now dubbed as DeFi DevCorp. He's actually a dear friend of mine. In fact, Joseph Amorati, I've known him for over 10 years. When I was the head of global business development, he was the head of strategy at Kraken. And so we worked hand in hand together. He is, in my view, one of the smartest people I've ever met. And so I definitely wouldn't bet against him. I do think my Solana play is quite interesting and intriguing.

28:37But for me, sleeping at night is also something that I value a lot. When I look at things like, you know, What was it Solana last year I think was down for five hours. If you look at its downtime, it's potentially comparable to a third world country or whatever. These kind of things, again, is it novel? Is it exciting? Absolutely. Is it something I'd want to bet the farm on or bet my future on or my kids' future on? Again, I don't have that kind of conviction. I guess I've spent a lot of time in this space. And then your comment around you're seeing more and more companies adopt this. I think the most noteworthy one, the one I'm super excited about, another friend is Jack Mahler, starting 21.

29:19What an announcement, right? I mean, and if you listen to kind of just to back up before I go into that, how do we differ from MicroStrategy or MetaPlanet? That's, I'm sure, one of the big questions. So we're definitely going to buy as much Bitcoin. We're going to be a levered play on Bitcoin, very similar to MicroStrategy and MetaPlanet. And by the way, MicroStrategy was the best performing stock in the world, I think, in the last few years. outperformed NVIDIA, for those who don't know. And MetaPlanet was the best performing stock in Japan, I think even globally in this past year. So the strategy is definitely working.

29:49And when it comes to us, what differentiates us is that we also believe that not only, again, is Bitcoin this apex predator of value, this digital gold of sorts, but we also believe that it will be the base layer where things are built upon. And so we have this strong belief that building on Bitcoin is going to be a theme that most people are not seeing. And that's kind of where we separate ourselves. Just to kind of go back to your question, though, as I see these small caps, as I see the 21s of the world, you know, MicroStrategy is adopting this Bitcoin treasury play. I don't lose any sleep.

30:25I, in fact, get more excited because keep in mind, the number of Bitcoin are limited. There's only 21 million. So it's this like weird scenario where the existence of Cantor and 21 actually helps MicroStrategy, the existence of MicroStrategy. And these guys actually help us and really validate our business model. For years, our founding team has been talking about, let's make gold great again. Let's make gold sexy. Let's put it on the Bitcoin blockchain. And, you know, a lot of people doubt that thesis, right? And so to see someone like Jack Mauler now go on blast and say, hey, look, we also want to build on Bitcoin.

31:01We also want to do this treasury thing is, in our view, you know, affirmative. And it really gives us a lot of hope. Well, not only is it bullish just from the stance that it exists, but Howard Lutnick, the Secretary of Commerce, his son is heavily involved in this. So again, there's a saying, don't fight the Fed, don't fight City Hall. City Hall is betting billions of dollars on Bitcoin and crypto. So it's very interesting. But I wanted to ask you more about use cases for you guys actually use Bitcoin to do things, which, as you pointed out, is unusual, but perhaps trending upwards. You specifically, you make digital gold.

31:36What is that? Is that like, can I go on a Uniswap and buy crypto gold coin? Or what do you do? Yeah. So first of all, gold is, from my research, 15 to 20 trillion dollar market cap. And if you look at what's been digitized thus far, it's around a billion dollars. So do the math on that. I mean, it's a fraction of a percent. I'd say some of the big companies that have already started down this path is Paxos is one of them. Tether is another. But what we're doing is even a bit different from what they're doing. So let me just maybe back up and explain a little bit about how we're approaching it.

32:12Just by way of example, let's take one kilogram of gold. So what we do is we take that kilogram of gold. We split it up into a thousand pieces. We call these finite pieces grammys because each piece is a gram. And then what we do is we have a partnership with the Royal Canadian Mint. We're also a partner with Kitco. By the way, one of our investors is El Cisco. So we have a lot of really prominent gold people. And what we do is we essentially take a unique piece of artwork. So we've got one of the top kind of artists in the crypto Bitcoin space. His kind of nickname is Doomsday. Anyway, so what we're doing is we're taking this unique piece of artwork and along with a unique serial number and we're etching it, laser etching it into that one gram piece of gold.

32:57And then what we do is we take that same exact unique artwork along with that unique serial number, and we're etching it into a SAT. A SAT, I'm sure most of your people know this, but is essentially the smallest unit of a Bitcoin. So it's, you know, a 10 to the negative nine Bitcoin. So it's like, imagine nine zeros, right? And then a one, that's how small a SAT is. And so the SAT itself doesn't have any sort of like value, right? Or it's like a very fractional amount of a penny that it's worth. But again, because of Taproot, because of ordinal technology, because of some of the recent developments, we're able to, again, embed data.

33:33And in our case, an image, which is that unique piece of artwork that is, let's say, James's one grand piece of gold that's sitting in the Royal Canadian Mint. You've got that same piece of artwork and that serial number etched into a SAT. Now within our app, what we're able to do is we're able to represent that ownership of that gold by that sad. And so now you can do all these cool things with it. You can, first of all, buy the gold from us. You can sell it back to us. You can step, right, or receive it. And again, because it's the artwork that you're actually buying and selling, it puts us into a different regulatory category where now it's because there are a lot of countries where there's a lot of rules and regulations around gold tokens.

34:14But the fact that the actual unique artwork that you're buying and selling and trading makes it a lot easier. And anyway, so you're able to buy it, you're able to sell it, you're able to send it, you're able to receive it. And, you know, excitingly, you're able to take possession of the gold. So let's say you say, send me that gold to my house. We'll mark it in the ordinal and we'll send you that gold as well. So you can take ownership of it. And that's how we're digitizing it. So it's basically, if I buy, do you call anything different? Like you call it gold coin or like what? How do I find it?

34:45Gold art. We call it printable gold art is what we call it. But do I find it on a crypto exchange? Oh, right. Yeah, that was your question on where do you buy and sell it. So initially, it'll be on our platform. And we're partnering with... Actually, maybe I won't mention the name because I don't think we publicly stated it yet. But it's the biggest or one of the biggest Bitcoin inscription services and exchanges in the world. And we're partnering with them to bring it to market. So that'll be our first foray into it. So you've probably heard of like Magic Edens and whatnot. So it's something like that.

35:17And yeah, it'll be easily accessible on that platform to begin with. It'll be accessible on our platform. But eventually down the road, you'll be able to trade it with whoever you want without anyone's permission. I think one of the questions people might be asking themselves is, well, what are the benefits of doing this, right? Like why put gold on the Bitcoin blockchain? If I may, I just want to touch on some of those points. One is 24-7 tradability, right? Right now, if you want to trade gold, you're kind of stuck to these markets that are open eight hours, Monday to Friday, which is super weird.

35:47Well, now you don't need to do that anymore. You're able to fractionalize the gold as well. So you're able to take it into smaller pieces and make it so that somebody who maybe couldn't afford gold in the past can. Now they can pay$50 or maybe even$5 to buy a digitized piece of gold. So there's all these kind of added benefits. And again, for us, ultimately, the cornerstone of the idea came from the guys looking at the last bull run, or the bear run, rather, and saying, all these young people are aping into these NFTs that, in our view, would obviously lose value over time. But traditionally, people flock towards gold.

36:23That's where most people go. Yet, this generation seemed to have missed that notice. And so one of our passion is to really bridge that gap between the oldest money that the world has ever known with the newest. So one of these Satoshis or Ordinals is basically worth one gram of gold. So as the price of gold goes up, the value of this token will go up. You got it, James. For instance, if I have a lot of money in some stable coin and I don't want to change it to dollars, I just want to keep it in the crypto world. So I have Tether or Circle or whatever. I don't want to invest in any crypto tokens, but I wish I could use my stablecoin to invest in gold.

37:00This would be the way I would do it. Yeah, exactly. That's one way. And why do stablecoins exist? One of the main reasons is because people want to keep their money on chain, right? They buy some Bitcoin, it goes up a bunch, and now they want to lock that in. Well, instead of having to sell your Bitcoin, they can essentially just buy a stablecoin and lock in there, and not have to worry about, oh, I'm going to wake up in the morning and it's going to be down 10 % or whatever. And what we're doing fits that same bill, right? Fits that same narrative in the sense that instead of now using stable coins as a store of value or as a way of pegging it, you can now use gold.

37:35And so I was going to say one more thing real quick. Sure. DeFi. That's kind of where we think this product of ours will become very, very exciting because now you're going to be able to use a gold-backed token inside of DeFi. Now, obviously, that opens up a whole can of worms in terms of things that people can do with it.

38:05This message comes from Capital One. The Capital One VentureX Business Card has no preset spending limit, so the card's purchasing power can adapt to meet business needs. Plus, the card earns unlimited double miles on every purchase, so the more a business spends, the more miles earned. And when traveling, the VentureX Business Card grants access to over a thousand airport lounges. The VentureX Business Card. What's in your wallet? Terms and conditions apply. Find out more at CapitalOne.com slash VentureXBusiness. What's the U.S. ticker? It's a public company. What's the U.S. ticker for Matador?

38:40First of all, our website is matador.network. Yeah. I just want to make sure I get it right. Yeah. I believe it's M-A-T-A-F, as in Frank. You got it. M-A-T-A-F, yeah. That came from the NASDAQ. I looked it up online, yeah. Yes, that's it. Okay. And so do you think, and I think we've had this discussion before, actually, do you think eventually every stock, like McDonald's stock, Apple stock, Tesla stock, why haven't they been tokenized or digitized yet? Like, why can't I buy, you know, Apple stock on a crypto exchange yet? That's a good question. I mean, I don't know if you followed that news recently.

39:18Kraken launched the ability to buy stocks on their platform. Are they like cryptos? Like, am I buying a token? No, you're not. You're not. You're not. But I mean, again, Larry Fink, he's famously said in the last month or two that he believes that tokenization, digitization is a$10 trillion opportunity. And he sees this and, you know, Larry Fink is obviously a very, very famous person. A lot of people listen to him. And he really, truly believes that once regulators kind of put this in place and there's more clarity around how to digitize tokens or assets, rather, that this will be a huge, huge opportunity.

39:59So when he's tokenizing treasury bills, is he making it so that, okay, now BlackRock's products, like their funds for treasury bills are tokenized. So now I can go on Uniswap or some other crypto exchange and buy tokens that represent the treasury bills he's tokenized? I believe so. Again, you know, like I've watched his stuff, I'm like sure like many others have. But I think the kind of the TLDR is that it just democratizes finance, right? Right now, there's only a handful of people that can access capital markets, that can access treasuries, that can access even gold. But by making it available 24-7, making it available globally, by making it fractionally, the fact that you're able to fractionalize these assets as well, I think are the top three reasons as to why someone like Larry Fink is super, super bullish on this.

40:52Yeah, and to answer some questions on the chat, people are saying, why not just buy gold ETFs? Well, Sonny sort of answered that, which is you can only buy a gold ETF Monday through Friday between 9.30 and 4 o 'clock. You can't buy it on the weekend. You can't buy it on the holidays. But a crypto exchange trades 24 hours a day, seven days a week. Also, the gold ETF might have fees that you don't really know about. And there's also brokerage fees. So you avoid this whole layer of fees. The other thing is that there's no middlemen kind of like taking bits and pieces of the trade. There's not like high frequency trading in the middle.

41:27The other thing with tokenizing and putting them on these DeFi exchanges is that, you know, I don't have to buy one share of Tesla. I could buy one one thousandth of a share of Tesla. So it's more, as Sonny was saying, it's more divisible. And so there's all these different benefits to tokenizing. Also, another really important one is right now, I cannot buy stocks on the German exchange. It's very complicated. If I want to buy stocks on another country's exchange, it's very complicated. You have to fill out all sorts of paperwork. There are all sorts of regulations about know your customer and so on.

42:04With crypto, you just get a crypto wallet, you go on a crypto exchange, and you buy whatever you want that's trading there. As Sonny was saying, it democratizes buying. We're not limited to one exchange or one country or one type of ETF. Like right now, in other countries, there are ETFs for all the tokens. But in the U.S., there's only ETS for like Bitcoin, Ethereum, and not really anything else. So you're not really hemmed in by your country. So that's why this is a potentially big use case. Also, it's not like I can call a broker at Fidelity and say, hey, buy me some corporate bonds. It's very hard to buy a bond.

42:39Like the bond market is this multi-hundred billion dollar or trillion dollar market. But it's actually hard to, there's no like real public consumer bond exchange. and once financial assets that aren't normally traded the way stocks are, are digitized or tokenized and available on crypto exchanges, it gives you many more choices other than just buying stocks. Yeah, and just to kind of double down on that, James, as I mentioned, I started India's first Bitcoin exchange called Unocoin, which is still in business, serving millions of users. I just wanted to explain that in 2018, the central bank, actually came after the industry and shuttered many of our bank accounts.

43:17And so that was an awful, obviously, experience. We ended up taking the central bank to court over this matter. And, you know, it took us almost two years. But in 2020, we finally won that court case. And all three judges ruled in our favor, essentially deemed that it was our human right to actually have a bank account. As long as we weren't doing anything illegal, which we don't do, we had the right to hold that bank account. But it just, again, speaks to, you know, the market inefficiencies. and just the fact that a lot of places around the world, it's not so easy to buy some gold or even the whole Bitcoin for that matter, right?

43:53And so just to kind of rewind back, this treasury kind of strategy that Michael Saylor has made famous that we're following in the wake of is actually quite interesting because if you look at, like I said, MetaPlanet, MetaPlanet has just crushed it in the last year. They've gone from like a$15 million market cap to well over a billion or a billion five. I heard they're buying like$15 million of Bitcoin every week or every few days. It's just insane. But then if you compare a market like Japan to India, the average age in Japan is 50. In India, it's 28. You know, you look at the kind of propensity or the kind of desire for gold.

44:32It is culturally ingrained in places like India, whereas in places like Japan, it's not really that sought after. and if you look at, for example, the number of people that are unbanked in India, which is again a concept that a lot of us in North America don't really think about, but there are a lot of people that don't have bank accounts. Think about that for a second. But when you take gold onto the Bitcoin blockchain, first of all, when you put Bitcoin on the balance sheet, number one, you open yourselves up to hundreds of millions of traders that don't need to now go and set up a Bitcoin account and worry about private key, public key, cryptography, and Trezor wallets and all this stuff, they could just, oh, okay, this stock here is MetaPlanet is tied to Bitcoin.

45:13Boom, so I'm going to buy it, get some exposure. And then again, if you think about bringing gold onto the Bitcoin blockchain, what it does is it almost overnight gives billions of people the ability to now transact in something that they're very comfortable with without that volatility risk of Bitcoin. Now, do you think in India, like you mentioned, women in India own more gold than the gold exists in the United States. will they be comfortable buying digital gold like gold on blockchain great question again i didn't you know homework this morning making sure i was ready but 96 million crypto users in india as of the last check in the last bull run i would say india was number two in terms of crypto adoption after the united states and why is that the case well i mean i think most of us know i mean there's a lot of, I'd say this in an affectionate way, nerds in India, probably more cell phone penetration than any other country in the world.

46:07You've got a very young population, you've got smartphone adoption, eclipses any other place in the world. You look at the middle class and the size of it, it's just blowing up right now. And from a stock market perspective, you could argue Japan obviously has some of the biggest companies in the world. But from a growth perspective, the last 10, 15 years have been pretty lackluster, whereas the Indian stock market has been on fire. So just to kind of go back to your point, are those Indian women having babies that go into IT or engineering? You know, I did engineering here in Canada. In my class, if there was five girls out of 500, you'd be in a good place.

46:46But in India, as I said, I used to sell robotics equipment to all the top institutions. You walk into a class and it's like half of them are girls, half of them are women. And so at UNO coin, most of our top programmers are all Indian women. And so, yeah, I don't know exactly what the reason is behind it, but what is it in the Bill Gates of America is Britney Spears. The Bill Gates of India is Bill Gates. People have a ton of respect for the Elon Musk of the world. So, yeah, if you look at all these demographics, I truly believe that coin, gold and India in the future will have this kind of arranged marriage.

47:25Now, you've mentioned you're a Bitcoin maximalist, and I respect that as a philosophy, like Michael Saylor is a Bitcoin maximalist. There are many other high-profile Bitcoin maximalists. But there is value. It seems to me there's value to many of these alt tokens. Like, for instance, BlackRock, he's not using Bitcoin for his tokenization. He's using things like Ando Finance, Chainlink, Avalanche. And these are tokens that are, these are coins that are basically made to do tokenization. And so I want to push your maximalism for a second and just have you steelman it. If you had to pick five other tokens that you think are useful other than Bitcoin, what would you choose?

48:06You mentioned before how your friend at Hanover is doing Solana. And this has been a very popular token, particularly since the meme coin craze about a year or so ago. What other tokens do you see as having? And again, Andro just makes it easier to tokenize things. You don't have to kind of recreate the wheel like you might have to do with Bitcoin. If someone was starting from scratch with Bitcoin to tokenize, it'd be a lot harder than using Anzo Finance or Avalanche. The part of me wants to pass on this question, but if I had a gun to my head and I absolutely had to bet on something outside of Bitcoin, it might be something like Solana.

48:44I would say Sui. I saw some people commenting on that. But then I wouldn't write off Ethereum just given how many developers there are behind it. and the overall global momentum. But again, just to double down, I mean, I think there's been so many narratives where it's like, I'm into fill in the blank, not Bitcoin, right? Oh, I'm into blockchain, not Bitcoin. Oh, I'm into DLT, decentralized ledgers or something like that, but not Bitcoin. Oh, I'm into, but I can't help but feel, but that fill in the blank changes, right? Changes every year, changes every two years. but the one constant is Bitcoin.

49:21And so my guess, again, I don't have a crystal ball, but my guess is that people just haven't gotten the notice yet that it's even possible on top of Bitcoin, mainly because it wasn't in the past. And again, if you look at market cap, if you look at number of wallets, if you look at regulatory kind of clearance, if you look at eyeballs, you look at the intelligence of the raw horsepower of the people behind Bitcoin, you look at mining, how it's now kind of unique in its own right, right? Like the fact that, I mean, mining, Bitcoin mining is one of the most beautiful things ever. And people miss the whole, you know, kind of boat on it.

49:57And they go, ah, staking is better. But to me, staking is kind of a step back and in the wrong direction. And so I could literally write a book on this. And again, I don't mean to sidestep the question, but it's all roads lead to Bitcoin. It reminds me of a discussion like, okay, well, why do I need a programming language when I have assembly language? I can program everything in assembly language, but so why would I need C++ or Harz Python to program something? Like for instance, how do you get the price of gold second by second onto the blockchain? Like right now, when you use other tokens for tokenization, you can use Chainlink to take outside of real world information and get it onto the blockchain.

50:39It's made for this. You'd have to recreate this in Bitcoin to do it. You can do it, but you would just have to, you know, it's already been done. You'd have to reinvent the wheel a little bit. I know it's a good point. And again, it's not to take away from Ethereum. I mean, I think Ethereum's done wonders. And look, even part of what we're talking about now, digitizing gold on top of Bitcoin, you know, that narrative has been furthered by the Solanas and the Ethereums of the world. So, you know, again, my concerns root back to what I started the conversation off with is how many Ethereum will ever exist?

51:12nobody knows. Well, if the base layer isn't limited, to me, that's one of the most exciting things about Bitcoin. The fact that why do people call it digital gold is because it's hard limited, right? You know, they pivoted towards staking. Again, it's been a kind of precipitous downward move since then for Ethereum, because I think the market has woken up to the fact that Bitcoin mining is far superior to staking. So there's all these kind of decisions that have been made. And here's the other thing. satoshi the day he i think it was like a week ago where it was like the anniversary of him disappearing right to me that is just such a beautiful thing the fact that he just said i'm good this thing is ossified it's on you guys now like here's my gift to the world and by just that single like sort of selfless move he turned me into satoshi he turned you into satoshi he turned my kids into satoshi we are all satoshi now right and and i don't know if you can tell just through my passion in this call, but like, I truly feel that, right?

52:12And so the fact that, you know, if you wanted to take Satoshi out, well, first you'd have to figure out who he is, is another benefit, right? Whereas, you know, a lot of these other things, they have, you know, leaders of the ship and, you know, I hope nothing bad ever happens to any of them. But again, like, who knows, right? That's quite tough to the world and who knows what might happen. And so I just love, love, love the story behind Bitcoin. And yeah, proud to say that, we're building on top of it. It is true that the mythology around Satoshi creates this mystery, and people just almost biologically love mystery.

52:48And it creates this story. I'm surprised there haven't been movies yet made about this fictional Satoshi. But what would you say, after gold, after obviously bonds, what do you think are tokenized assets that you think will really become useful and commonplace? Like people have been attempting real estate for years. Maybe the market's not there yet. I sort of feel eventually real estate will happen. But what other tokenized assets do you think people will start eagerly trading or wanting? I mean, I think if you fast forward 10, 15 years out, it'll be everything. It'll be real estate. I think you alluded to that earlier.

53:24I think it'll be stocks and everything else. But at Matador, we're laser focused on gold and then precious metals soon thereafter. So we're looking at things like silver and copper. And the beauty of, again, digitization is that you're able to digitize the gold that's above ground, but also the one that's below ground. You can do a lot of interesting things with digitization, like I said, fractionization and whatnot. So I definitely think this is where the party's at. I also wanted to bring up the topic of today's talk. You wanted to touch on the developments in the United States and what's happening in Trump.

54:00Should we touch on that a bit more, James? Yeah, absolutely. Do you feel like? Yeah, so I made a couple of points. So I said, again, for some of those people who maybe aren't following, kind of like down to the minute here. So there's the fact that Trump has stated that he's already signed an executive order to put Bitcoin on as a strategic reserve asset, I believe is obviously very, very big. And there are numbers starting to kind of spill out in terms of how many Bitcoin they want to buy. I think at the Bitcoin conference in Nashville last year, he said they would be buying 1 million Bitcoin.

54:31RFK, who's on his administration, famously the year prior to that, said he wanted to put 4 million Bitcoin on the balance sheet. And keep in mind, there's only 21 million. So to say something like that is just insane. But a bunch of other small things that are maybe not so small things have happened. Gary Gensler was obviously let go. And now we have someone who's far more pro-crypto. There's been rulings around banking, right? So a lot of the banks, that's why I told you the story about what happened to us in India, but I think the name for it has been Operation Chokepoint or Chokepoint 2.0, where a lot of the banks were given guidance by the government, by the previous administration to clamp down on these industries, which obviously is very painful.

55:12And those things have been turned around in recent weeks. So they've been given instructions in terms of the IRS also had unfavorable kind of a viewpoint on Bitcoin. That's changed. So again, you know, it's only 100 days in and it was a little bit of a kind of a negative vibe around, oh, they haven't started buying it yet. I mean, you know, it takes time. Things like this doesn't happen overnight. But what they've essentially said is in a budget neutral way, they will be acquiring Bitcoin. So they're not going to put it on the tax. They're not going to tax people to buy Bitcoin, but they will find budget neutral ways, whether that's maybe selling a little bit of their gold, whether it's maybe using some of that tariff money or whatever it might be.

55:52And so, yeah, I just wanted to touch on a couple of those bullet points, given that you highlighted that as something that was important to your listeners. I think this is really critical because it reminds me of in the 90s when Bill Clinton said, okay, no taxes on e-commerce transactions for now. And that basically kind of put the government's approval on the internet and then the internet soared after that. And so I feel like you need those little nudges from the government, particularly when it comes to currency, like typically a currency is used to pay taxes. Demand for the dollar exists because I need a dollar to pay my taxes.

56:25And this is Bitcoin's unusual in that I don't pay taxes with Bitcoin in any country. So it's kind of an unusual birth for a currency. So, you know, the fact that the government is now sort of going all in on this is very important. I think it hasn't even really caught on yet that people don't realize. This reminds me like sometimes when the Federal Reserve starts decreasing interest rates, but it takes like six to 12 months for the stock market to really realize, oh, stocks are now a better buy than treasury bills. It takes a while to kick in that the government wants the stock market to go up, so I should start buying.

57:01And it's the same thing's happening right now with crypto, I feel. Yeah, what a beautiful time to be alive. Like I said, I did not expect these types of developments to come so soon and early in our industry. I think we sit at a very interesting point in time, James. The opportunity is ginormous in our view, and inflation has been something that's been eating people's savings away. And we think the fact that we're bringing gold and Bitcoin to the marketplace is timely. And if you had to put a price prediction on Bitcoin in the next three years, what do you think? I know this is always the hard question to answer.

57:37I would say look at Michael Saylor's predictions. He's predicting bear case$3 million of Bitcoin, bull case$50 million of Bitcoin. We're at$100 ,000. So these like 5 % dips and whatever, it doesn't matter. Right now, in our view, it's time to accumulate Bitcoin. So again, Sonny Ray, you're the president of a public company, Matador. The symbol, Doug, if I'm correct, M-A-T-A-F. And our Twitter handle is BuyMatador. So B-U-Y Matador. So we'd love for people to, you know, if you want to stay in touch with our news and things like that, give us a follow. Yeah, and it's always a valuable resource on Bitcoin news in general as well.

58:17And just following your journey is interesting to see. This tokenization trend is going to be the biggest thing by far. There's$1.4 quadrillion in financial assets in the world. And it's all hard to trade right now. But in a crypto world, it becomes so much easier to trade, particularly as more of this friction goes away in terms of regulation and so on. I think this is the direction everything's going. Can you give us that handle again? I assume that's on... BuyMatador. So that's B-U-Y. Matador is spelled M-A-T-A-D-O-R. And Tracy asks what the ticker was again. It's M-A-T-A-F. What is it in Canada?

58:57M-A-T-A dot V. V as in Victor. TSXV. A lot of great crypto companies in Canada. I feel like, you know, are you going to uplist in the US? Yeah, we're already on the OTC and we will definitely, that's part of our plans is to uplist in the US. Yeah, that's great. I think that's a good strategy because then you get the bump of being, everybody in the US becomes aware of you. I mean, you are public here on the OTC, M-A-T-A-F, and then it'll just be interesting when you get on the NASDAQ and so on. Well, Sonny, thanks so much. I hope you can come on again. This is really valuable. I really am excited for what you guys are doing with gold and other precious metals.

59:36I think we've had this discussion before. I think you should make a tokenization platform, meaning I can come to your platform and say, I want to tokenize my house or my baseball card collection or whatever it is. And your platform allows me to tokenize it. We've actually taken that advice very seriously, James. Yeah, I can't talk much about it, but maybe we'll name it after you or something. the James platform the Altature platform or something yeah and the way we built our current platform is essentially asset agnostic we've taken that into account so that we can list other precious metals and other assets on there but James I just wanted to say thank you so much for bringing me on the show and for everything that you do for the crypto community at large and your community and yeah it's been a complete honor to be on your show oh well Sonny great and I hope you come on again it's so much valuable information so I really appreciate it.

From the publisher

A Note from James:

Sunny Ray is working on an incredible project involving Bitcoin and his company, Matador. They’re digitizing gold—turning it into crypto—and he’s a Bitcoin maximalist. That’s different from my stance: I think there are many crypto tokens that are useful for specific purposes. But Sonny’s view is clear—Bitcoin is the foundation.

We talk about what digital gold really means, why tokenization is so important, and how the biggest institutions in the world—like BlackRock—are embracing this shift. We also get into why exchanges are hard to use, the future of Ethereum, how gold works culturally in places like India, and why Matador is building its entire strategy on top of Bitcoin. This is a replay from a crypto call I recently held with subscribers.

If you have questions, ask me on Twitter: @jaltucher.


Episode Description:

In this episode, James talks with Sunny Ray, president of Matador, a public company digitizing gold using the Bitcoin blockchain. Sunny shares insights from his early days at Kraken and his experiences launching India’s first Bitcoin exchange, Unocoin. They cover the challenges of crypto adoption, the promise of tokenization, and how Bitcoin may be the most durable digital asset of our time.

This episode goes beyond the usual headlines—it’s a grounded, strategic look at where Bitcoin is heading, how real-world assets like gold are being brought on-chain, and what institutional moves (like BlackRock’s) mean for the next phase of crypto. Whether you’re a skeptic, a casual investor, or a hardcore maxi, this conversation offers real insight into the future of money.


What You’ll Learn:

  • Why tokenizing gold on Bitcoin may be the next major step in financial evolution
  • How Matador is using ordinals to link physical gold with blockchain data
  • Why Bitcoin's scarcity, transparency, and decentralization set it apart from Ethereum and other altcoins
  • What role India’s gold culture plays in global crypto adoption
  • How public companies are becoming Bitcoin treasury plays—and what that means for investors


Timestamped Chapters:

  • [00:00] Intro – Why this episode matters
  • [01:00] What is tokenization and why does it matter?
  • [03:00] Sunny Ray’s background: Kraken and Bitcoin since 2012
  • [06:00] Why gold is trusted globally—especially in India
  • [08:00] Gold vs. Bitcoin: Properties and potential
  • [11:00] The macro view: ETFs, government support, and regulation
  • [13:00] Ethereum’s origin and limits
  • [15:00] Why Bitcoin is regaining ground in the developer world
  • [17:00] NFTs and ordinals on Bitcoin
  • [20:00] Is tokenization finally crypto’s “killer app”?
  • [22:00] Bitcoin’s dominance and long-term strength
  • [25:00] Matador’s strategy vs. Solana-style plays
  • [29:00] How Matador’s digital gold product works
  • [33:00] The benefits of gold on-chain: 24/7 trading, fractional ownership
  • [35:00] Gold art, SAT inscriptions, and Defi integration
  • [38:00] BlackRock, tokenized treasuries, and democratizing finance
  • [40:00] Why tokenization could outpace ETFs and traditional finance
  • [44:00] India’s crypto readiness and female tech adoption
  • [46:00] James challenges Sunny’s Bitcoin maximalism
  • [49:00] The mythology of Satoshi and Bitcoin’s uniqueness
  • [51:00] What else could be tokenized? Real estate, metals, stocks
  • [52:00] Trump, RFK, and the US crypto policy shift
  • [55:00] Final predictions – $3M to $50M Bitcoin?


Additional Resources:


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