In short
Steven Pressfield discusses the Hero’s Journey and Artist’s Journey—how people respond to a “call,” face resistance, cross thresholds into an “extraordinary world,” and then deepen their craft by identifying their real gift and theme.
Guests
Steven Pressfield (author of ~20 books; The War of Art, Turning Pro, The Legend of Bagger Vance, The Authentic Swing, The Knowledge, The Artist’s Journey; known for turning classic story structures into modern narratives). Host: James Altucher (podcaster and writer; previously worked in finance/advertising; describes his own long struggle to become a writer).
Key claims
- The hero’s journey begins when someone responds to the call; refusal means you’re not the hero of your own life.
- Resistance is inevitable; crossing thresholds often requires sacrifice (security, relationships, stability).
- After crossing the threshold, people see you differently; you also stop pandering for approval.
- “Peel back the onion”: successful art deepens theme over time, not just surface plot.
- The Hero’s Journey ends with a “gift”; the Artist’s Journey starts by using that gift to discover “who am I?” and “what is my act/medium?”
Notable examples
Luke Skywalker, Odysseus, Star Wars, Breaking Bad (teacher becomes empowered criminal), The Legend of Bagger Vance as a Bhagavad Gita retelling, Star Trek “red shirts,” Jesus’ “no halfway” discipleship, X-Files theme deepening, Rolling Stones/Beatles progression, Good Will Hunting, On the Road.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOIntroducing Steven Pressfield
0:57 to 1:24
James discusses Steven Pressfield's writing career and notable works.
“With the American Express Platinum card, I can unlock experiences like no other.”
Introducing Steven Pressfield
2:09 to 3:25
James discusses Steven Pressfield's writing career and notable works.
“I don't even know how to begin with you.”
The Influence of Ancient Texts
3:25 to 4:50
Exploring how ancient stories like the Bhagavad Gita inspire modern writing.
“And then the reason I like that is because when I started blogging around 2009, 2010 and telling my story, at first I was writing a lot about finance, but then I stopped all that and I was then writing my story.”
The Hero's Journey Framework
4:50 to 7:16
James and Steven delve into the concept of the hero's journey in storytelling.
“The first one's called, how does a story start?”
Responding to the Call to Adventure
7:16 to 8:36
Discussion on the importance of responding to life's call to action.
“I guess that's true, James, in the sense that, I mean, like we're talking about the hero's journey, right?”
Crossing the Threshold into the Extraordinary
8:36 to 10:00
Examining the transition from ordinary to extraordinary life experiences.
“As you point out with the artist's journey, there's more than one journey you can have in life.”
Overcoming Resistance in the Artist's Journey
10:00 to 11:28
Understanding the resistance artists face on their journey to success.
“And that's act two and then onto act three in the climax.”
Personal Stories of Sacrifice
11:28 to 14:01
James and Steven share personal sacrifices made in pursuit of their goals.
“no and i think i think i always in the arc of the hero i sometimes question the mentor aspect and how much of it is necessary.”
The Hero's Journey in Real Life
14:01 to 15:30
Hear a personal story illustrating the hero's journey and its unpredictability.
“But I think you do wind up metaphorically like you did, giving up everything in that sense.”
Transformation Through Story
15:31 to 19:28
Discuss how entering the extraordinary world changes self-perception and how others view you.
“and that's the way it happens, you know?”
Show all 34 chapters
The Hero's Identity Shift
19:29 to 23:11
Explore the dynamics of identity and perception change when crossing thresholds in life.
“Luke is pandering to his aunt and uncle there.”
The Arrogance of Creation
23:12 to 28:40
Delve into the mindset required for artists and entrepreneurs to create despite self-doubt.
“I had about people starting to know each other in a different way or the hero knowing himself in a different way.”
The Arrogance of Creation
28:45 to 29:55
Delve into the mindset required for artists and entrepreneurs to create despite self-doubt.
“Build for every industry, ready for every boardroom, netsuite.ai slash James.”
Peeling Back the Onion of Storytelling
30:40 to 36:20
Explore the deeper layers of storytelling and creativity.
“Well, it's interesting you use the phrase, peel back the onion, because in these books and in your blog, you talk about going deeper.”
The Hero's Journey and Personal Destiny
36:20 to 42:00
Discuss the concept of personal destiny and the hero's journey in life.
“I want to learn more about essentially the art of storytelling, which you described.”
Exploring the Hero's Journey Through Literature
42:00 to 45:22
Discover how the hero's journey is reflected in literature, especially post-war narratives.
“into incredible maturity, responsible for the lives of so many other people, not to mention destroying other people's lives, that maybe that was an incredible crisis too.”
Transitioning from Hero's Journey to Artist's Journey
45:22 to 48:28
Learn about the shift from the hero's journey to the artist's journey and its significance.
“I thought that was fascinating actually because initially when just hearing the phrase The Artist's Journey, I assumed what you meant and you partially meant it but it was different than how I thought.”
Exploring Post-Journey Lives in Storytelling
48:28 to 50:24
Examine how characters' lives after their journeys are often left unexplored in narratives.
“His story is really just beginning, but that's the end of the movie.”
The Inciting Moment: Who Am I?
50:24 to 54:45
Uncover how the quest for identity is central to the inciting moment in storytelling.
“You know, I would have rather seen him, you know, he was doing fiction his whole life, right?”
The Questions of Drama in Comedy
54:45 to 56:01
Explore the essential questions that define a comedian's journey and performance.
“We may feel it in dreams or whatever, or we'll act it out in real life.”
The Three Questions of Identity
56:01 to 57:28
Explore the critical questions of identity and purpose that guide artists and performers.
“And the woman who's the booker who has to pass him, she said, no.”
Storytelling and Character Dynamics
57:29 to 59:30
Discuss the importance of character motivations in storytelling, citing examples from film.
“I don't think you need to see the movie.”
Embracing the Muse in Creativity
59:31 to 1:02:54
Understand the role of the muse and the creative process in artistic expression.
“And to encourage them to take the step and go across that threshold.”
Life Stages and Artistic Pursuit
1:02:55 to 1:05:48
Examine the difference between the first and second halves of life in relation to artistic goals.
“And all around you are people telling you it doesn't even exist.”
Avoiding Hierarchies in Creativity
1:05:49 to 1:09:22
Learn about the dangers of hierarchical thinking and its impact on artistic endeavors.
“And really it becomes, you become much more giving in that second half of life and empathy and non-judgment becomes much more of a part of it.”
Cross-Pollination of Skills in the Arts
1:09:23 to 1:10:00
Discover how diverse experiences can influence and enhance creative skills.
“I'm curious what you think about the Anders Ericsson or the Malcolm Gladwell 10 ,000 hour rule, which is, you know, it takes 10 ,000 hours to become, let's say, close to the best in the world at something.”
The Journey of an Entertainer
1:10:00 to 1:11:46
Exploring the multifaceted roles of creativity and performance.
“So I wonder how much you borrowed from trying to write novels when you started to write screenplays, which is similar skill, but different.”
Listening to Your Dreams
1:11:46 to 1:13:19
Understanding the significance of dreams in unlocking creativity.
“You're inventing yourself as you go along, and it's an interesting process.”
The Power of Ideas
1:13:19 to 1:14:59
Discussing how to capture and cultivate creative ideas.
“That biological clock is ticking inside you, and it is guiding you.”
Storytelling Principles in Cinema
1:14:59 to 1:16:26
Analyzing storytelling techniques using popular films as examples.
“about your dreams and how to analyze them.”
The Nature of Villains in Stories
1:16:26 to 1:18:30
Examining the role of villains and resistance in storytelling.
“watching the movie, we can't help but ask the question, yeah, who the fuck is he, you know?”
Character Evolution in Film
1:18:30 to 1:20:16
Discussing the evolution of characters and their roles in narratives.
“But I have a theory that resistance, my idea of capital R resistance, the thing that stops you from doing your dream, that's the villain in every story.”
The Dynamics of Romance in Storytelling
1:20:16 to 1:24:04
Exploring the structure of romance narratives and their emotional impact.
“And they do sort of say Darth Vader is the hero of all six.”
Emotional Tragedy in Romance Films
1:24:04 to 1:25:19
Explore how emotional distance impacts romantic narratives in films.
“they look similar, but they're as far apart emotionally as they could possibly be.”
Transcript
Automatic transcript. May contain errors.0:00Steven Pressfield:At Ross, you'll find everything your kids need to be the best version of themselves when they go back to school this fall. It isn't just the first day of school for them.
0:08James Altucher:It's their debut of who they've become since last school year. When they walk back through those school doors, they're a different kid than the one who walked out months ago. Summer sun, summer freedom, summer ups and downs shape them.
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0:57James Altucher:Explore-Platinum. Terms apply. With the American Express Platinum card, I can unlock experiences like no other. Since I'm always booking my next trip, I love that I can earn points on travel. Plus, I get a resi benefit, so you know I'm hitting the restaurants everyone's talking about. And you can find out your welcome offer after you apply, which could be as high as 175 ,000 points. For experiences like no other, there's nothing like Platinum. Learn more at AmericanExpress.com slash Explore-Platinum. Terms apply.
1:33James Altucher:This isn't your average business podcast, and he's not your average host. This is The James Altucher Show.
1:44Steven Pressfield:Presenting the archive. Classic episodes that remain timeless. The raw, unfiltered conversations from the early days in which people shared their failures and showed us exactly how they rebuilt everything from the ground up.
2:08James Altucher:So, one of my favorite all-time guests, Stephen Pressfield. I don't even know how to begin with you. I'll just say you've written like a gazillion books. What's the number? Like 20, 15?
2:19Steven Pressfield:I think it's up to 20 now.
2:20James Altucher:Yeah.
2:20Steven Pressfield:Yeah.
2:21James Altucher:I'm right about there with you. Although your books have had great success. The Legend of Bagger Vance was also a movie. And then what was brilliant about The Legend of Bagger Vance is described in your other book, The Authentic Swing, where, and I describe these two books to everybody. The Authentic Swing is about how you use the ancient Hindu story of the Bhagavad Gita, the most famous story in Hinduism, most important story of Hinduism, I should say. and use that almost beat by beat to write The Legend of Bagger Vans.
2:53Steven Pressfield:I stole it, in other words.
2:54James Altucher:Right, which is, I'm going to get to that because it's very interesting. So The Legend of Bagger Vans, if I remember correctly, I read it several years ago. It was a 1920s golf tournament in Georgia. And essentially, it's amazing how, again, you read that. It's the Bhavagad Gita, but set in a 1920s golf setting in Georgia. It was so brilliant. and the caddy is like Krishna and the main young god was like Arjuna. You got a great memory change, right? Yeah. And it was just beautiful. And then the reason I like that is because when I started blogging around 2009, 2010 and telling my story, at first I was writing a lot about finance, but then I stopped all that and I was then writing my story.
3:40James Altucher:I realized something very interesting, which is that if you look at a lot of these ancient texts, not only great storytelling, but great wisdom, And if you apply it to another avenue, I'll give you an example. I took the Yoga Sutras, it's written in 300 or 400 BC, and I took one line which is kind of impediments to enlightenment in yoga, and there's nine of them. And so I wrote a blog post, the nine things that will prevent you from being an entrepreneur. And I didn't give any credit to the Yoga Sutras, but word for word, I took those nine things and then described how it applied, and it became like my most popular article of the year.
4:17James Altucher:No kidding, yeah. Because when, and what's amazing is, and this is what you did for the Bhagavad Gita, if a story's been focused grouped by 3 ,000 years of history and a billion people, it's probably a pretty good story structure. And so you just took that story structure and did the legend of Bagram's with it.
4:34Steven Pressfield:Yeah. Let's just make something up. And it's great that you don't need to cite it either. Right, yeah. Like one person in a thousand gets it, you know?
4:40James Altucher:And not only do you not need to cite it, you could then later, like 15, 20 years later, write an entire book about how you did it yeah so you get like two two books for the price of one
4:50Steven Pressfield:and it's been done more times than we think i mean you remember the movie the warriors yeah that was about the gangs in new york yeah so that's taken straight from xenophon's you know anabasis totally ripped off including the name cyrus and the whole thing you know you know it's
5:05James Altucher:kind of almost a cliche to say star wars follows the beats of the arc of the hero like that's kind of well known so what i want to talk about is you have collected four mini books which i think are brilliant. The first one's called, how does a story start? The second one's called, what is your story about? And then the other two, I have, these two I have right in front of me, the other two I have in PDF. So I want to talk about those. I want to talk about, you know, you have this beautiful way of describing what is a good book and what is good writing and what, and what is the artist's journey.
5:35James Altucher:And I want to talk about those, but I want to talk about it, not only in the context of, for listeners who want to create a work of art, but also where are we in our own stories? Are we the heroes or are we the red shirts? Meaning, you know, on Star Trek, whoever wears the red shirt when they beam down to the planet, you know those guys are dead by the end of the story. Yeah. So are you Captain Kirk or are you one of the guys who beams down with everybody and you're just dead by the end? So, because I think you kind of imply in these things that everybody is a hero of their own story. I don't think that's true.
6:10James Altucher:I think some people get the call to action and never respond to it. They have the opportunity to be the hero, but they don't respond.
6:17Steven Pressfield:I'm sure that's true. But, you know, they should respond, you know? And sooner or later, everybody does, I think. I don't know.
6:24James Altucher:Look at your own story. You were a cab driver. You were trying to be a writer, unsuccessfully. I think you mentioned you worked for 28 years writing before you published your first novel.
6:34Steven Pressfield:Something like that.
6:35James Altucher:Now, 20 books later, however you define success. I could define it for you and say you're a success because, you know, that's the thing you talk about, which is what is success. And we can talk about that later. But what if you had never really gave up? I mean, you know, in order to be the hero, you have to give up things. You know, you talk a little bit in one of your little books about physics and how, you know, often energy we put in one area, like let's say self-doubt, comes back to us in another area, which is self-belief. as you conquer that self-doubt, you get self-belief. But what if you had never given and sacrificed the things you did?
7:13James Altucher:You might not have been the hero of your story.
7:16Steven Pressfield:I guess that's true, James, in the sense that, I mean, like we're talking about the hero's journey, right? That starts with the hero, quote unquote, in the ordinary world, whatever that means, stuck in their job, stuck in their whatever it is. And then comes, according to Joseph Campbell, the call to adventure, right? Some sort of summons or your life breaks down or whatever it is. And immediately after that, in the myth, is the refusal of the call, right? Like Luke Skywalker, when he first gets called to go with Obi-Wan Kenobi, he says, I don't want to do it, you know? Or Odysseus, when he's summoned to the Trojan War, he does that whole thing where he pretends to be crazy and sows the field with salt.
7:58James Altucher:Peter Parker, he uses his Spider-Man abilities to just perform in a boxing ring until his mentor, his Uncle Ben.
8:06Steven Pressfield:Believe it or not, I've never seen Spider-Man, but if you say that, well, that's exactly true.
8:10James Altucher:Forget the movies, just the comic books. Uncle Ben died and said, with great power comes great responsibility, and finally he says, I'm going to be a superhero instead.
8:20Steven Pressfield:So then the hero's journey doesn't really start, as you say, until somebody does respond to the call. So if they don't respond to it, then you're right. They're not the hero of their own lives anymore. But I don't think it's ever too late to respond to that. Right.
8:36James Altucher:Well, that's a good point, too. As you point out with the artist's journey, there's more than one journey you can have in life.
8:41Steven Pressfield:Yeah, many, many journeys. Right.
8:43James Altucher:So I want to get into that. But I love the phrase that after the call to action, the hero is going from the ordinary world to the extraordinary world. So think about it in terms of like Luke Skywalker in Star Wars. He's this whining little brat working on a farm on this desert planet. And then suddenly, boom, he's on spaceships. He's got lightsabers. He's training in the forest and he rescues the princess. You know, that's the extraordinary world.
9:09Steven Pressfield:Yeah. Well, I'm just, actually, I'm taking that from other people's books. Like I'm sure you've read The Writer's Journey. Oh, you mentioned, I have not read that one. I'm blanking on the author, but Vogler, he was a real story consultant, kind of a guy at Disney or Pixar, probably still is, you know, like a real high level. type of guy. And he talks for Vogler. Okay. Yeah. Really good book. Highly recommended. I think he's the one that I kind of stole that concept from that act one of a story, Star Wars or whatever is the ordinary world. It's the kind of before world. I'm stealing that one from Blake Snyder.
9:47Steven Pressfield:Yeah. Save the cat. Save the cat. And then once the hero responds to the call, they immediately enter, they cross the threshold and it becomes act two, and then they enter the extraordinary world. Or I think that Blake Snyder calls it the inverted world, which is a sort of a whole interesting thing. And that's act two and then onto act three in the climax. So in our lives, right, I think when we answer the call, whatever that is, and you've done this, I know a million times, and you've sort of deliberately done it, like giving all your stuff away, right? I mean, And that was in a way, a way of, if I understand it rightly, a way of forcing yourself out of an ordinary world into an extraordinary world.
10:29Steven Pressfield:And that was what you wanted to accomplish, right?
10:31James Altucher:Well, yes. And there's backstory in that it wasn't like I was forced to do it, but there was a call to action part of it.
10:40Steven Pressfield:But you could force yourself to do that in that sense. Yeah. Yeah.
10:43James Altucher:And so I think there's always, as you call it, the resistance in the artist journey. There's always some resistance that you can't just say, okay, I'm going to dive headfirst into the extraordinary world because I love it. No one really wants to at first. Like, I didn't think to throw all my things away and dive into this. It's kind of a set of circumstances happened which made it like, okay, here I go. again just like luke skywalker his his aunt and uncle were killed by the stormtroopers and he's
Read the full transcript
11:16Steven Pressfield:like okay i got nothing left here let me ask you this was was there a mentor figure at that point was there an obi-wan kenobi moment no and you know even in your own head a dream or something or
11:30James Altucher:no and i think i think i always in the arc of the hero i sometimes question the mentor aspect and how much of it is necessary. But I guess, you know, I've read, I've been reading so many books since I was a kid. That's all I do. And maybe just kind of builds up this. Maybe they were a collective mentor to you in some way. And I was doing my podcast at the, I'd already been doing my podcast for years at that time. And so everybody in the podcast, including you, becomes like a virtual mentor. So I get, I have this kind of part of me that's kind of the mentor part of my brain that I sometimes pay attention to.
12:07James Altucher:Yeah. But yeah, I feel like I've been afraid to be in the ordinary world, I think. And I think you felt that when you were driving a cab in New York, like, what am I doing here when I really want to be a writer? You metaphorically in some way gave up all of your things and changed your life. What are some of the things you gave up when you began your journey to be the writer and artist you are?
12:31Steven Pressfield:Well, a marriage, any sense of security or anything like that? But like, I'm sure people are listening to this, what I'm about to say, they've lived through this many times. I used to work in advertising. I worked like three or four different times in advertising here in New York and in L.A. And each time I was just doing it to kind of save money, so quit and write a book. But at the moment that I was ready to quit, there would always be a scene where my boss, who was usually a friend, would call me into the office. And I'm sure you've had this same scene yourself where they say to you, don't do this.
13:06Steven Pressfield:Don't leave. Don't throw your life away. Here, we're going to give you this, an office. We're going to call you a vice president or whatever it is. We're going to give you a raise. And it's that sort of temptation. It's like the devil tempting you. And at the time, you think to yourself, well, they're absolutely right. I am crazy. Why am I going to leave and go someplace and write a book that nobody's ever going to want? Or I'm going to, you know, go off on some adventure, stand-up comedy or something that nobody's going to give a shit about, you know? and that, but that's that moment of crossing a threshold and for me it was like many thresholds, I had to kind of cross that one again and again and again to make it stick, you know?
13:44James Altucher:Well again, in the arc of the hero, there are many thresholds which are exceedingly more difficult until the final clash between the hero and the villain.
13:53Steven Pressfield:Yeah, or even sometimes it's the same threshold just to get the story moving, you know, you sort of go on the extraordinary well and then you run back to the safety of the ordinary world. But I think you do wind up metaphorically like you did, giving up everything in that sense.
14:08James Altucher:Yeah, I'll tell you one story because again, I think this journey happened. In real life, this journey happens in many times in several ways. But one time in 2009, I had just started a job. I hadn't had a job in many years and this was kind of a trial. I was gonna work at a private equity firm to see if I could get back into finance, make money. And maybe that was my life's goal was to make money. And I remember I was in a conference room like this, and I was in a meeting that I had set up with some potential opportunities. I had a coat on my chair. I got up in the meeting. I said, excuse me, I'm going to go to the bathroom.
14:47James Altucher:I left the coat on my chair. I even had my name on my office door at that time. I'd been there three days. And the meeting was so boring. I got up. I said, I have to go to the bathroom. I walked towards the elevator. I took the elevator down 40 floors. We're on the 40th floor of like, it was the Trump building on wall street. Took the subway to grand central, took the train 70 miles north where I was living. And I never again went back. They called constantly. What happened? You left your coat. They were sitting on the back of the chair. I left my books there and I just never went back. And then I just figured, you know what?
15:19James Altucher:I'm, I'm going to write. And I have some money in the bank and I'm just going to see what opportunities happen. I took a chance. And then I've been kind of writing, blogging ever since.
15:30Steven Pressfield:So it goes to show you that the hero's journey myth happens in real life, and that's the way it happens, you know? Yeah.
15:35James Altucher:But, you know, it's more than just, hey, I'm going to be a hero now. Because...
15:41Steven Pressfield:Let me ask you this. At that moment, James, did you have any concept of the hero's journey or anything like that? No, zero. Me neither. I mean, I'd never even heard of it at that, you know, at those points in my life.
15:51James Altucher:Yeah, I don't think I'd heard of it either because, I mean, And I had been writing unsuccessfully for the prior 20 years. And, and I say unsuccessfully because even at that point I had like five or six books published, but my first four books were novels that never got published. I wrote in the nineties and then I wrote a bunch of finance books and I didn't care about them at all. And I was writing for the wall street journal, financial times. And I'm just like, you know what? I hate all this stuff and I hate working for anybody. I just want to write my story and that's what I've been doing ever since so and a different type of payoff than what you've been doing I haven't written you know many great we haven't even mentioned the titles of your books you've written many great novels I have another one coming out 36 righteous men at the end of the year but people know you from those books but people also know you from the war of art turning pro nobody gives a shit about nobody wants to read your shit yeah no one wants to read your shit there's so many books with like shit and fucking the title now i know i know they're like all bestsellers shit and finally says an asterisk then you wrote the knowledge which we spoke about on the last time we got together and the artist journey more recently and and now these these small books but again you you step into the extraordinary world not quite real realizing it's extraordinary it's just scary yes i mean you were scared, right?
17:14Steven Pressfield:Absolutely. I was terrified the whole time. But you know, I actually, I've been thinking about something different on this subject, and this may be too obscure for what we're talking
17:23James Altucher:about here, but I'll throw it out there anyway.
17:26Steven Pressfield:I've been thinking about this in terms of writing movies and writing novels and my own process of as I'm structuring something, you know, what should happen or how does the architecture work? And I think that when in a story, let's say we're writing a story, you and me, and we have a hero who crosses the threshold and enters the extraordinary world, whatever it is. I think that what starts to happen at that moment is immediately they become known by others in the story in a completely different way than they ever were known before. You know, pick a dumb story. It's a guy who was just a regular teacher and somebody kidnaps his daughter and he decides he's going to go get her back, right?
18:11Steven Pressfield:So at the moment that that character sort of makes that decision and goes to the dark neighborhood to find out, you know, where his daughter was last seen, he immediately, let's say he enters a bar, right? Immediately people in the story react to him differently and they know him in a different way than he ever was before. And he, the character, starts to see himself in a different way, sees it in other people's eyes, sees it in his own demeanor, and that the new way that people are knowing him is his real self. He's gotten, you know, one step closer to who he really is. And then through act two, it kind of unfolds in deeper levels of others knowing him and of him knowing himself, the hero knowing himself.
19:01Steven Pressfield:So whether that's true or not in stories, I don't know, but I've been thinking about that lately. And I think it's a really kind of interesting idea. Like I would bet when you crossed into the extraordinary world in that moment, that probably almost immediately you started to think of yourself as a different person and that people started reacting to you in a different way. Am I right?
19:23James Altucher:Yeah, that's completely true because I would say in two ways. One is I am no longer pandering to other people. So think about, again, Star Wars. Luke is pandering to his aunt and uncle there. He's just doing what they say. And I'm no longer vying for the approval of, let's say, a boss who's going to give me money. So I end up taking his orders instead of following my own internal orders.
19:49Steven Pressfield:You should add an identity.
19:50James Altucher:Right.
19:50Steven Pressfield:That was sort of a false identity. Right.
19:53James Altucher:And then at the same time, people react to you differently, not necessarily good or bad. Some people thought I was insane. Whether it was this time or when I threw everything out or when I, you know, I used to work for HBO and then I left that to start a business to be an entrepreneur. This was 20 years ago, 23 years ago. So people looked at me differently then. You know, there's a lot of, again, there's a lot of calls to action.
20:16Steven Pressfield:I'm thinking about the story of Breaking Bad.
20:18James Altucher:I was just thinking that when you were saying it. You know? Because he started to realize, oh, I'm a devious criminal. Yeah. When at first he thought of himself as a mild chemistry teacher.
20:27Steven Pressfield:And in fact, you can see that he's empowered by that. Remember in the pilot when he puts together the two gases and makes phosphine gas and there's two criminal meth dealers that are about to kill him in the trailer? I don't know if you remember that. But it's like he creates mustard gas or whatever it is and kills him. And at that moment, he becomes a hero to himself. Yeah. Yeah. So I think that's kind of a really interesting, and that's kind of the payoff, or at least a start of the payoff of knowing yourself in a different way.
20:57James Altucher:There's three people involved, right? There's the hero who knows himself in a different way. There's the antagonist or the villains who see him in a certain way. And there's also the audience. So take Breaking Bad as another example. The final scene of season one is him playing poker with his brother-in-law. Brother-in-law is the cop, right? Or the FBI agent. Right, who's sort of, in a weird way, the villain. He's not a bad guy, but he's sort of the villain in terms of he's trying to capture whoever is doing this. He doesn't know it's his, his brother-in-law is saying, ah, you're just a wimpy teacher.
21:31James Altucher:You can't bluff. And then you see very clearly in the last scene, he's bluffing massively and wins. Yeah. And he says, yeah, you're right, man. I can't do anything. And so it's like, sometimes the audience sees, but the villain didn't yet. The villain took another season or two to really see what was going on. So what's interesting is different time frames the villain might see that something's happening. Well, in Star Wars, Darth Vader feels a disturbance in the force.
21:57Steven Pressfield:Right, right, because he's so highly advanced. But the other thing about when someone crosses into the extraordinary world and they're known differently is they're attracting different people than they used to attract. and they're repelling different people. Like the people that used to be their people, their people are now repelled by them, right? And start to reject them. I bet you had friends that suddenly said, what's the matter with you, Jimmy, you know?
22:23James Altucher:I lost friends, family. I lost so much. It was ridiculous. And I couldn't understand them and I still can't understand it.
22:30Steven Pressfield:Go back to the Bible for a second. Like Jesus would say, you must leave your father and mother and give away everything you've got and follow me. if you want to. There's no halfway thing of doing this.
22:42James Altucher:And even he sacrificed. When there was one time he was praying with his disciples, Mary comes to visit. He won't let her in. He says, this is my family. Kind of a little known story of the Bible.
22:54Steven Pressfield:There were points where he rejected Mary.
22:58James Altucher:Yeah. So he had his own sacrifice. Yeah, yeah. Of course, the definition of the Ark of the Hero is the New Testament. it. Exactly, exactly. It comes from that to some extent.
23:10Steven Pressfield:So anyway, that was just a thought that I had about people starting to know each other in a different way or the hero knowing himself in a different way. Once they make that move, that break, that crossing the threshold type of thing into the extraordinary world.
23:24James Altucher:In our world as opposed to the story world. I don't know if
23:27Steven Pressfield:there's such a difference either.
23:29James Altucher:There's not such a difference, but story sticks to, and you mentioned this repeatedly story sticks to a theme right it's six to one concept and and we can get into that in a little bit what a theme is but the real world's a little messier yeah like again people know you like you say people know you from one context but now suddenly people know you from another context and there might be multiple themes happening in your life at once like i'm a father i'm a business artist and but like for instance when i started doing stand-up comedy up to five times a week there there's a little bit of an arrogance when i start viewing myself differently and thinking, oh, I'm a comedian.
24:02James Altucher:I haven't been doing it 20 years, like photos on this wall. I just had started, but I started viewing myself that way because I was embracing the suck a little bit. To be a writer, I think you have to have a certain arrogance because you have to, for years, suck at it to get good at it, but you have to have something that's compelling you to keep going. And a little bit of most of that must be arrogance. Not everyone's mature to think, oh, well, I suck now, but in 15 years, I'm going to be better.
24:30Steven Pressfield:Well, they say, I know you know this of being an entrepreneur. You have to be ignorant and arrogant, right? Yeah. You have to have no concept of how difficult it is. Otherwise, you'd never do it, right? And then you also have to be incredibly arrogant, which is basically just being dumb and naive and think, well, I can handle this, you know? Sure, I'll just become a brain surgeon, no problem, you know?
24:49James Altucher:Well, it's the same thing for writing. Like, you have to think, okay, I'm going to write something, and even though a million books are published a year, everyone's going to want to read what I have to say because it's important. And so you have to have ignorance plus arrogance plus a vision that this particular thing you're saying is important enough to stand out among the million other books that are published that year. So that's why when you think about anything else, when you think about money, when you think about fame, when you think about success, when you think about awards, all of that I view as part of the resistance because it keeps you from the important thing, which is how do I say something more important than the other million people trying to say something?
25:32Steven Pressfield:And the other weird thing, I think, and tell me if you have this same experience, when I sort of committed in my mind to become a writer, I had no clue that I had anything important to say. And I still don't have that sense at all. And in fact, if anybody had asked me, I mean, the voice in my head was, how dare you sit down and try to, what do you know? You know, you don't know anything, you know? And so I think it takes a crazy sort of, I won't even say arrogance, it's kind of a faith just in your own soul or your own demon or whatever that somehow it's going to come to you or you're going to arrive at it if you just peel back the onion enough that there's something there.
26:11Steven Pressfield:even though I certainly never had a clue or that I had some kernel of wisdom or gold that I was going to try to deliver to the world. I just thought, let me just start. If I can only just start, maybe something will eventuate along the way.
26:30James Altucher:Take a quick break. If you like this episode, I'd really, really appreciate it. It would mean so much to me. Please share it with your friends. Subscribe to the podcast. email me at alcatra at gmail.com and tell me why you subscribed. Thanks.
26:51James Altucher:You know, Jay, I was thinking the other day, I remember back in the late nineties and early two thousands, I was trading, managing money, building businesses. There were spreadsheets everywhere, posted notes on the wall. I was using a ton of different software programs that just didn't talk to each other. And every time someone asked a simple question like, hey, how much cash do we actually have right now? It took three people and more to figure it out. Fast forward to today, and I still see founders living that same nightmare. Except now, of course, the world moves at light speed. They say that every single day your business is late to AI, you fall two days behind, the competition isn't waiting.
27:30James Altucher:But here's the good news. There's actually way to catch up and then pull way ahead. It's called NetSuite Next. Look, you probably already know NetSuite. It's an AI powered business management tool, connects all of your data in one place. I'm talking financials, inventory, commerce, HR, CRM, whatever. Over 43 ,000 companies use it. But NetSuite Next, this is their next huge leap. AI isn't just bolted on, it's built into everything you do. It automatically surfaces custom insights throughout your day, stuff you didn't even know you needed to see. Like AI agents are working right alongside you, solving problems, knocking on all the routine work that usually eats up a lot of time.
28:11James Altucher:And the best part is you can ask questions about your business. You can ask it like, oh, what was our growth last month? Do we need to hire new employees? Which sales contacts do I need to follow up on? And on and on, it has all this data. It's not some generic one size fits all thing. NetSuite gets customized for pretty much every industry you can think of. So whether you're running an e-commerce brand, a manufacturing business, it doesn't even matter if your company's doing millions, hundreds of millions. It doesn't matter your business. Finally, you can use AI. You don't have to like figure out how to code it yourself.
28:40James Altucher:Just go to netsuite.ai slash James right now, netsuite.ai slash James. Build for every industry, ready for every boardroom, netsuite.ai slash James. Do it. You'll thank me later.
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30:16Steven Pressfield:You're listening to this podcast, so I know you've got a curious mind.
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30:45Steven Pressfield:Potential savings will vary.
30:49James Altucher:Well, it's interesting you use the phrase, peel back the onion, because in these books and in your blog, you talk about going deeper. So you have a concept, a vision. You're starting to write it down. You think you have it as a great story, but now go deeper. Like really, what's the deeper level? On the deeper level, like when you're describing what's the theme of the X-Files, you give the subject, then you give the first theme. You know, oh, maybe -
31:13Steven Pressfield:You read this very well. Yeah.
31:14James Altucher:You know, paranoia might be the first thing. And then, oh, aliens were here and the government's hiding from us. And then the third level, aliens are here. they've done some amazingly dark things and the government's hiding that also and you get you got to eight different levels of theme as you go deeper and deeper and even the eighth level it's not obscure it's like this idea that we might not know anything about the world around us yeah yeah and even just that is a theme as you point out that everyone can relate to like there are sometimes where we think we know everything, but everything could just be a simulation or, you know, right.
31:53James Altucher:Like the matrix, you know, let's read. Yeah. Right. So, so it's just interesting that when you say peel back the onion, I think one of the skills that you develop as an artist or that you've developed as an artist is that not necessarily that, oh, you put in the time and and you're telling more important stories, but the skill you're developing is going deeper and deeper into the theme of what you're saying. And you have this ability now to go deeper and deeper instead of just telling a fun story.
32:24Steven Pressfield:Yeah, but I think that's just a natural progression for anybody. As a stand-up comic, I imagine you're just hoping to find, at the start, a joke that's going to make people laugh, right? Right. Two rabbis walk into a bar, and an alligator comes up to them, right? But after you've told that joke about, you know, a hundred times, you start to say to yourself, well, what did the alligator represent? I mean, why is it an alligator and not a blue jay? You know, why are they two rabbis, you know? And you start to realize that there is something deep in there, you know? And there's something deep in you that made you like that story about the two rabbis and the alligator.
32:58Steven Pressfield:And then, like, in The Artist's Journey, one of the things that I cite, I did a list of, like, the albums that the Rolling Stones did over time, you know? I've left a few out, but if you, their first couple of albums were just covers of like Suzy Q and stuff like that, right? They didn't write any original tunes for like, and then all of a sudden you have satisfaction and, you know, that sort of stuff. So they're really, you can see that they were scratching at the surface of something at the start that they just love, but they couldn't put their finger on it. You know, they just knew they loved the blues.
33:34Steven Pressfield:They loved Chicago kind of blues, that kind of thing. And then as they got into it deeper, and it might not even have been conscious, although I bet it was, they started to ask themselves, well, what is it about the blues that I really like? You know, what is it about Howl and Wolf or whoever it is that they just love to listen to? And then they start to say, well, how can we do that and do this in a different way, you know? So we're not just aping, you know, those same four chords or whatever the hell it is that blues is made up of. So I think naturally over time, you do start peeling the onion back.
34:06James Altucher:i'll use the beatles then as an example where you take their first album which is just filled with these sugary love songs like what was the song from the beatles first album or i want to hold
34:16Steven Pressfield:your hand or yeah yeah please please me or and then the last time they ever recorded for the
34:21James Altucher:public together was the roof famous rooftop concert and one of the last songs of that was you know they go from i want to hold your hand to don't let me down and and they're not only talking about their romance interests, but the other Beatles. Yeah, yeah, yeah. And, you know, it's a real, and I don't think it's a wisdom that comes with age. I think it's a wisdom that comes with, you know, let's, how can we say something deeper than we said before? How can we plumb the depths of this idea? Yeah. So we love this.
34:52Steven Pressfield:Bruce Springsteen has been doing that. Yeah. Philip Roth does it. Any artist that has a career over time. Does it? Joni Mitchell? You list all the Philip Roth books.
34:59James Altucher:Neil Young. Yeah, and you list, you list Bruce Springsteen, Bob Dylan, Philip Roth in some of these, and you look at their progression. Philip Roth I was particularly interested in because, you know, you go from Goodbye Columbus and Portnoy's Complaint to all the way to, I forget what his last book was.
35:16Steven Pressfield:Indignation was one of the last ones.
35:18James Altucher:Yeah, the whole Zuckerman, Unbound, you know, so it's kind of—
35:19Steven Pressfield:Then you sort of run out of gas sometimes too, you know, sorry to say.
35:22James Altucher:Yeah, no, I think with him ultimately he ended up being a little disappointed in, you know, his full output. But, you know, there is a kind of a progression where he kind of goes from, you know, a young kid with, you know, kind of the problems of youth and being a little shy and awkward and whatever, but very sexually, you know, wants to be sexually active to the problems of middle age to, you know, kind of these deeper issues about society. Yeah. So he certainly should not be disappointed.
35:55Steven Pressfield:He's a great, great artist. He did great, great stuff.
35:57James Altucher:I'm sure he was always on the short list for the Nobel Prize, but he never got it. Yeah. I think that's what disappointed him.
36:03Steven Pressfield:As we're talking here, do we, evolving, I'm just asking, are we getting to a theme here? What are we talking about? And we're sort of just winging it. And I'm wondering, are you aware of anything that we're moving toward here?
36:15James Altucher:That's a good question. I'm going in two directions. Okay. But we'll see which one we end up in. I want to learn more about essentially the art of storytelling, which you described. And by that, I don't mean necessarily writing. Like you referred to music. You also referred to comedy. I was thinking about all these things as we were talking. There's also, you can look at it even in a deeper level, like entrepreneurship and business and life and family. But so I am interested though, in just kind of these very specifics of what you talk about in storytelling. telling but then i'm interested in just how we all can take find and take the that call to action and then what does that mean for us on either the hero's journey or what you call the artist's
37:00Steven Pressfield:journey and the slight differences between them can i interrupt you for a minute i'm just sort of responding to what you just you just said here that i haven't even really thought about this before
37:10James Altucher:yes so am i is it different than am i you know i know i'm up against some good podcasts like You don't go on a lot of podcasts. I keep track when you do.
37:19Steven Pressfield:But I think if somebody's listening to this and they're sort of a little bit lost in their life or they're wondering, you know, how do I get to that moment? Or is there that moment in my life? I think the answer is yes, because it's built in to your soul from birth. Just like an acorn has got the oak tree in it already, I think each one of us is born with a destiny and with a calling and with an individual identity. I'm a believer in previous lives, but even if you don't believe in that, I think you have to agree that we're born as like three or four kids are born in a family. They're all completely different from day one, right?
37:58Steven Pressfield:They're not a blank slate. So in other words, I think what I'm trying to say is that inside of us, kind of like a woman's biological clock, something is ticking. You know, our hero's journey is sort of ticking and it wants to be lived out. And even if we are avoiding it through fear or whatever it is, or we're living an ultra-conventional life or doing what other people expect us or doing what we think we ought to be, that little time bomb is kind of ticking. And at some point, or maybe another analogy would be a pot or a kettle that's starting to boil, it's going to sort of come to the surface and kind of force itself, erupt itself into consciousness so that I think in many ways, our lives are sort of living us, if you know what I mean.
38:45Steven Pressfield:Our deeper life is living us. And I mean, I don't know what brought you to that moment of giving stuff away or other moments in your life, but I'm sure it was some undercurrent that you might not even have been aware of.
38:58James Altucher:I agree with that. And I do think it probably does boil up for people. I mean, that's the phrase midlife crisis is kind of that boiling point. But let me ask you, Did your father, for instance, have a call to action when that took him from the ordinary to the extraordinary?
39:14Steven Pressfield:You know, that's a really good question. I wish my dad was here to ask him that. I have a feeling off the top of my head as you ask me that. My dad lived a, I don't want to say a conventional life. He fought in World War II. He raised a family in the New York suburbs. I think my dad, once they had my brother and me, he kind of gave himself over to raising us. So I don't know if he really, if the call really kind of came for him in that sense. And in a way, it's kind of heroic what he did, but it was a sort of a sacrifice. But I think that's the thing, is that not everybody ultimately becomes the hero of their story.
39:58James Altucher:And I'm not saying your dad wasn't the hero of the story. Like you say, it's heroic raising kids. I think you're right.
40:02Steven Pressfield:I think you're right.
40:03James Altucher:But like take what the so-called greatest generation, which your dad was a part of, in World War II. But then the 50s happened where there was this sort of, you know, after the war, we had had enough. That generation had had enough. They got tired. They wanted the benefits of fighting in that war, which was what they thought was the conventional life. Let's even put up the wall around our house to keep out the unconventional. all. And I think a lot of people, and that's why they were so threatened later on by the late 60s and all the youth movements then and so on.
40:37Steven Pressfield:I mean, you could make a case, it's just coming to me as you're saying this, that I'm a member of the boomer generation. And you could make a case that our generation, this boomer generation, acted out the hero's journey of their parents in some way, carried that on. I mean, why did that entire generation just sort of freak out in kind of a mass, you know, real social movement that dominated the country for years.
41:03James Altucher:Yeah, it's interesting, I guess, because, you know, World War II for many young people was kind of this extended transition from youth to maturity. And whereas the boomer generation, many people who didn't go to Vietnam, for instance, didn't have that extended break, didn't have that intensity of fighting in a war. And so instead of just moving into the 1950s style of conventionalism, you were 18, 19, 20. You're like, I'm not doing that because they were 27 when they did it or whatever. They were done with World War II and then the GI Bill, so they were much older. And then, but at 18 or 19, you can't have the white picket fence.
41:45James Altucher:So you have youth movements and this that changed the world.
41:49Steven Pressfield:And flipped it to the other side. If you think about the greatest generation, there were guys that were like 20 years old and 21 years old flying bombers over Germany. So they were like propelled into maturity, into incredible maturity, responsible for the lives of so many other people, not to mention destroying other people's lives, that maybe that was an incredible crisis too. They were just forced, they were kind of forced onto a hero's journey before they were even remotely ready for that kind of thing.
42:18James Altucher:Well, and think about -
42:20Steven Pressfield:Mass level too.
42:21James Altucher:I mean, think about the literature that came from World War II out of that, not for better or for worse in some cases, but you had Catch-22. Catch-22, Naked and the Dead, From Here to Eternity, and then all the Jewish writers, Primo Levi and everybody. You have Viktor Frankl on the nonfiction side. It was such an amazing call to action that heroism is almost like a natural output of that. And then you have the 50s where, take a book like On the Road. is there it's a lot more subtle the call to action and the hero's journey in that book I think you know which was the early 50s or late mid 50s
43:03Steven Pressfield:by the way I just came from having lunch with my agent Sterling Lord who's 98 years old Sterling Lord is your agent? made the deal for Jack Kerouac's on the road for 900 bucks in 1948
43:15James Altucher:that's amazing yeah I didn't know it was 1948 I thought it was a little later I thought Town of the Country I think was now I think I'm right
43:21Steven Pressfield:maybe I'm wrong
43:21James Altucher:so whatever was around that time, but it's a little more subtle, though. He just was, like, hanging out all around the country.
43:28Steven Pressfield:Although he did make that move, you know, to get in the car with Neil Cassidy and Ted West, you know? Yeah, right, so that was the call to action. And to keep rolling, you know? Yeah. I mean, that was a hero's journey that he was on, absolutely.
43:38James Altucher:Yeah, and then he met... So let's actually finish for a second what the hero's journey is. Okay. So you're in the ordinary world. You get the call to action. you get the mentor who kind of can helps convince you to into the extraordinary world and you have the inciting incident as you call it in your books that will finally propel you into the
43:59Steven Pressfield:extraordinary world then what and then there are various if you think of you know luke skywalker's journey there are various challenges you know or think about conan the barbarian you know you meet strange and weird people shape-shifting people there are people of the opposite sex mentors wars, allies, et cetera, et cetera. Then usually like Indiana Jones, you get to the point where you get the gold statue, right? And then the big stone starts coming in, you're trying to get back home with whatever the, you know, the hero is trying to get back home with whatever it is that they've got. And the bad guys are chasing him.
44:32Steven Pressfield:And if you want to go back to the Odyssey, it's Odysseus, you know, trying to get back from the Trojan Wars through all the things, you know, So Cyclops, Circe, Scylla, and Charybdis, all of that stuff. And finally, the hero returns home, but doesn't return home empty-handed. Returns home with a quote-unquote gift for the people, whatever that is. And that's the end. So the hero's journey ends where it began, in a way. So the hero returns home, but like Dorothy, returns to Kansas, which is in Christopher Vogler's book, The Writer's Journey. He really gets into that in great detail. but she's a changed person, you know, like Odysseus is a changed person.
45:13Steven Pressfield:Then to get to my own book, The Artist's Journey, that's to me when The Artist's Journey starts. When The Hero's Journey ends, The Artist's Journey starts.
45:22James Altucher:I thought that was fascinating actually because initially when just hearing the phrase The Artist's Journey, I assumed what you meant and you partially meant it but it was different than how I thought. I assume what it meant is that the artist who finally takes the call to action to become an artist, First, you're getting your law degree and maybe you take the law exam. And then finally you say, you know what? I want to be a writer or a stand-up comic or an actor. And you take this call to actually be an artist. And I thought you were basically just saying it. I shouldn't say just, but you were basically saying it mimicked the hero's journey.
45:54But the subtlety is that the artist's journey often most successfully happens when it's at the end, when it follows the hero's journey.
46:02James Altucher:So we've been through this life experience that's been both horrific and exciting, and you return with a gift, and now you have the tools in place, the life experience and the material, to begin the artist's journey, which is, again, now it mimics the hero's journey with one exception, is that you have this life experience.
46:22Steven Pressfield:Yes. And it's also the artist's journey then becomes a question of what is this gift that I'm bringing to the people, which is another way of saying, if you're a comedian, what's my act? Who am I? Am I Andrew Dice Clay? Or am I Richard Pryor? Who am I? What's my material? Right? Or if you're a painter, it's what am I going to paint? If you're a singer, it's what is my medium of expression? What is my gift? Who am I? And at that point, at least as I am positing the concept of the artist's journey, you're no longer racing around the country and having tragic love affairs and, you know, all that sort of stuff, being arrested and things like that.
47:03Steven Pressfield:Now you kind of, your life becomes in a way boring. You're sort of settled down and you kind of say to yourself, well, what is my gift? How do I have to live my life for the next week, the next month, the next year to find out who I am? and we were talking about peeling back layers of the onion, you know, and to go deeper and deeper into whatever my gift is. Like Philip Roth definitely had a gift, right? He had a theme. He had something he was working on his whole life. Woody Allen, Jackson Brown, you name it. If you look through their works, they're definitely on the same trail. They don't go off that trail very far.
47:38Steven Pressfield:And to me, they are on their artist's journey at that point, which is just a peeling back of the onion and a kind of a, On one sense, I think it's a greater professionalism in the sense of fucking around time is over. You know, we're on a mission now like the Blues Brothers. And on the other hand, it's an opening oneself up, I think, to the muse, to learning to communicate with that other level, that higher level, that mystical level where ideas come from. It's almost like the transition from the hero's journey to the artist's journey is in itself a call to action. Yes, it is.
48:17James Altucher:So like you give as an example, Good Will Hunting, where the Matt Damon character at the end finally admits to himself, I'm a super genius. I need to take advantage of this and create a life based on this. Now, you never see what that life is. His story is really just beginning, but that's the end of the movie. And we're satisfied that that's the end of the movie. Even though when you wrote that, I was thinking, yeah, what happened next? Like, I want to now see, did he become a great scientist or mathematician?
48:48Steven Pressfield:Because what happens next is not very cinematic, you know? What happens next is he goes and sits in a room at Stanford, you know, with a supercomputer or whatever he does, and he's, you know, scribbling out things, you know, mathematical formulas, you know? It's not very cinematic anymore, you know? He's not punching out people in bars and stuff like that.
49:07James Altucher:I was thinking about it also in some real-world context. You know, remember the movie Catch Me If You Can, the story of Frank Abagnale. Vaguely. It's played by Leonardo DiCaprio. He's a con man, a counterfeiter. He pretends to be a lawyer successfully for many years. He counterfeits money. He does all these crazy things. And this one FBI agent is the villain, is constantly after him, and finally catches him, whatever. And that's the end of the movie. It's like this whole journey from youth to the end. And he's done all these amazing cons and finally the FBI guy captures him. But then after that, it's based on a real story.
49:42James Altucher:The real Frank Abagnale gets out of jail by helping the FBI undercover other counterfeit cases. And like you say, we never really know that full story. That's not in the movie at all. It's maybe like a footnote at the end of the movie. But his artist journey is counterfeiting is a form of artistry in some sense. Yes, yes. But his artist journey is, like you say, it's not as cinematic, but it's still very much a story.
50:09Steven Pressfield:So I wonder, I mean, I'm not, I can't quite really bring it to mind. I can't really remember the story. But I wonder if that career that he embarked on, sort of like being a hacker, you know, exposing other hackers, was not his real career. You know, I would have rather seen him, you know, he was doing fiction his whole life, right? Right. Creating these phony. I would have rather seen him, you know, become Philip Roth or something like that, you know? Yeah. Or Francis Ford Coppola or something like that.
50:39James Altucher:I wonder if he had that urge or if he just loved counterfeiting so much. Yeah. That was his passion. Yeah. You know, sometimes I get confused with the journey back, like what that means in a story context, which is at the end of the arc of the hero. So let's take the story of Jesus, for instance. I guess the journey back is like he wait three days go by and he comes back from the dead. luke skywalker he comes back and now he's a jedi or he's at the beginning of his jedi training he's fully accepted who he is rocky he comes back somewhat of a feeling like a champion he didn't quite win the championship and at the end of the movie but he feels like it and the gift that he brings back is i don't know he's famous he's treated differently i don't know it's like a little confusing to me in that in that party analogy yeah i'm not too sure about that myself
51:28Steven Pressfield:But you could say that that character that they wound up at the end was embedded in the beginning, right? It was sort of an unexpressed character, right? That like within Luke Skywalker, there was that hero, even when he was on Tatooine on the evaporator farm, right? And same with Rocky, right? That sort of like the theme of that movie was, you know, a bum can be a champ. Anybody bum can be a champ if he's given the chance, right? and he does prove to be a champ, right, in the subsequent movies. You know, I can't quote number two, three, four, and five, but he does.
52:06James Altucher:I just remember two was the rematch, three was the Russian guy, four, I forget. Yeah, I forget too.
52:12Steven Pressfield:Dolph Lundgren came in at some point. Yeah. Mr. T was in there somewhere. I can't quite remember.
52:17James Altucher:But yeah, so often the sequels are kind of a little bit the artist's journey. So, you know.
52:24Steven Pressfield:Well, they're sort of cheats. they're sort of reversions of the hero's journey, you know, of the first hero's journey. Like now you have Rocky is coaching Apollo's son, and we're already into the second movie of that, right? The second Creed, Creed II, yeah.
52:53James Altucher:insurance isn't one size fits all that's why drivers have enjoyed progressives name your price tool for years now with the name your price tool you tell them what you want to pay and they'll show you options that fit your budget so whether you're picking out your first policy or just looking for something that works better for you and your family, they make it easy to see your options. Visit Progressive.com. Find a rate that works for you with the Name Your Price tool. Progressive Casualty Insurance Company and Affiliates. Price and coverage match limited by state law. So, you know, you talk about in these books the inciting moment, but you just said a phrase earlier, which I think is almost equal to the inciting moment.
53:34James Altucher:I'm curious about it. and it struck me three times. So when you describe Jason Bourne's inciting moment, it's when he says, who am I? And you just said, who am I? And I wonder if that's always the inciting moment when they realize, oh, I'm right in the middle line, that thin, tiny middle line between the ordinary world and the extraordinary world. Which one am I? Am I ordinary or am I extraordinary? And you have to ask this question, who am I at that point?
54:02Steven Pressfield:I think you hit the nail right on the head there. and it's like sort of what I was just saying before about how things will boil up inside you and spontaneously make you cross that threshold because I think that question from birth is the thing that plagues all of us, right? Who am I? Why am I here? You know, and we're, as we grow up, we're presented with various identities, right? We can be a jock, we can be a nerd, we can be, you know, whatever, right? And as we try these on, none of them work, right? And we find ourselves in some sort of an ordinary world. We get married. We have a house or an apartment or whatever it is.
54:39Steven Pressfield:But that question, you're absolutely right, I think, James, is who am I? Who am I? And if we're living a life that's not kind of true to who we really are, if we're really a stand-up comic or a writer and we're working on Wall Street or we're doing something like that, that thing is kind of applying pressure internally on us. We may feel it in dreams or whatever, or we'll act it out in real life. But I think you're right. When the hero crosses the threshold and goes into the extraordinary world, whether he realizes it or not, or she realizes it or not, the real question they're asking is, is who am I?
55:14Steven Pressfield:They may be at the start, they have an idea that I'm going to be X as I enter this extraordinary world. And that might not turn out to be true. You know, by the end, as the layers of the onion get peeled back through experience, they sort of come at the end to realize ah this is who i am you know i thought i was a happy housewife but i realized i'm gonna have to be out alone in the world raising my kids on my own and finding
55:40James Altucher:out who i really am that way or or like say a rapper he thinks that's the extraordinary world but ultimately he's not that good at that but he realizes he's great at running a label and shepherding other rappers or something like that yeah you know it reminds me there's this tv show crashing on HBO, which is about an up and coming comedian as he finds his voice. And he, he auditions to perform in a certain comedy club. And the woman who's the booker who has to pass him, she said, no. And she said, you have to answer these questions. Who am I? Why am I? Why now? Which is, which is related to what you point out as Boris Stanislavski's questions of drama with a slight twist.
56:21James Altucher:But I thought that was interesting that the, who am I is in the inciting moment. the why am I kind of gets figured out shortly afterwards. Like, do I really want to save the princess? Am I a good Jedi? Am I a bad Jedi? You know, and then the why now is kind of the story. You know, I'm just curious your thoughts on that. Because again, that, that, when I thought about that from a comedian point of view and what you brought up earlier, there's a whole spectrum of comedians. There's ones who they perform downstairs every day. They say their setups, their punch lines, everybody laughs, everybody goes home.
56:57James Altucher:But then there are the ones who those are the ones you really know from the specials and the movies and everything who really go deeper on that question of who am I, why am I, and why now. Like a Dave Chappelle or whoever, or Chris Rock or whatever.
57:10Steven Pressfield:Or who, I think I would say, who am I, why am I here, and what do I want? Which I think are the three Stanislawski questions. Maybe I'm wrong, but you could pick any of those any any questions hold on but of course they're the same questions that you and i ask ourselves in our real life right that's our whole who am i why am i here what do i want yeah who am i why am i here what do i want you're right i mean certainly in a scene and if we're actors in a scene right what do i want i want to find out where you've taken my daughter you know and you can't
57:45James Altucher:play the scene unless you know that right right so so take liam neeson and taken which by the way I've never seen the movie.
57:51Steven Pressfield:I haven't even seen the movie. I don't think you need to see the movie. Right.
57:55James Altucher:We get it. Basically, he has some skill set that's dangerous, and his daughter's stolen, and the kidnappers don't care.
58:05Steven Pressfield:Yeah. So who am I?
58:06James Altucher:I'm a seriously dangerous guy who's trying to live a normal life.
58:10Steven Pressfield:Yeah.
58:11James Altucher:But you might pull me into being dangerous again. Why am I here? You kidnap my daughter. What do I want? I want her back or all hell's going to break this. Right. And that you describe it with that scene again I've never seen the movie but now I do and it's interesting but let's look at like Lawrence of Arabia where he kind of had to discover who he was. Yeah.
58:33Steven Pressfield:That's a great one. You know a great example. Just as you were saying that James have you seen that show Deep State?
58:39James Altucher:No.
58:39Steven Pressfield:Which I think you know it's really the exact same scene as take it's same thing as taken you know. He's a spy he's retired they start fucking with his family and, you know, it's like he's pulled back into that world and he turns out to be a major ass kicker, you know, that kind of thing. So I think in the Liam Neeson analogy, even though you haven't seen the movie, sort of the real thing is that his real nature is he is an ass kicker, you know. He's really not a guy that can pretend to be an insurance salesman or whatever. It's a little bit like Breaking Bad, you know. Once they get over that side, they finally find out that this is who he really is, you know.
59:12James Altucher:Or Jason Bourne.
59:14Steven Pressfield:Yeah, same thing, same thing.
59:15James Altucher:Look, I think the purpose of drama and the purpose of storytelling and the purpose of a writer is to create these safe spaces where people living in the ordinary world could practice being in the extraordinary world. I agree completely.
59:32Steven Pressfield:And to encourage them to take the step and go across that threshold. Right.
59:36James Altucher:Like, obviously, I can't grab a lightsaber and blow up the Death Star because there probably isn't such a thing. or if there was, it was in the galaxy a long time ago. So it's over. But being forced, being encouraged by this story that I'm safely experiencing in a theater to ask these life-deepening questions is really important. Like, who are you? Steve, I'm asking you. Yeah. I'm asking you personally.
1:00:03Steven Pressfield:You're asking me now? Yeah. Well, as I say in one of these little books, I am a servant of the muse. that's who I've sort of through many incarnations have uh have come to decide that's my identity
1:00:17James Altucher:that's who I am and so you're here basically to to create these stories or or the way I just put it to create these safe spaces for people to experience the extraordinary and what do you want which is an interesting question because you talk about what does success mean and I think it's very complicated in the world of the arts or in any world really but it's particularly complicated in the world of the arts, where some of it's subjective, some of it's objective, like money and awards. So what do you want? How do you answer that question?
1:00:48Steven Pressfield:I want to kind of follow that same journey that I'm on. I mean, I'm a believer in the muse. I believe that there are, there's another dimension of reality above this dimension. And there's, corresponds to a deeper part of our soul or is our soul, our neshama. And that that part of ourselves, when I talked about before about something boiling up or pressure building, I think that that part of ourselves, it's like a super tanker going through the water where you can only see like the top iceberg top of it. But underneath the water, there's all this, you know, all this fuel is going along there. So that part of us, in my view, is our real self.
1:01:27Steven Pressfield:You know, we were, the surface thing doesn't have anything to do with anything. And we were born with that deeper part. And this is my view of life, right? And in terms of an artist, one of the reasons I guess was in the artist journey that I did those lists of Bruce Springsteen's albums and Bob Dylan's and Joni Mitchell's and everything is so you can see kind of the progression of them. And so you can see that they're sort of pulled along like that. Sometimes I think of it, you know, what windsurfing is or kite surfing where you have that kite overhead and it's attached by lines to a guy on a surfboard and a kite pulls him along.
1:02:03Steven Pressfield:I think to me, that's the muse. that's this other level. And it's pulling us along. And we may think we're in charge of our life, but I don't think we are at all. And our job is simply to follow that. And so I sort of go from one project to the next as the goddess delivers them to me. And my job, as I see it, is to be ready with the tools and the equipment, the professionalism, so that I know how to type and I know how to get an agent and I know how to keep from freaking out when things get a little too intense.
1:02:39James Altucher:And you know the skills of writing, the skills of telling a story.
1:02:41Steven Pressfield:Right. Painfully learned over many, many years, such as I have learned them. But at the same time, the other skill is to open up the pipeline to that and to have faith in that, to believe in that, because you can't see it, you can't taste it, you can't touch it. And all around you are people telling you it doesn't even exist. So believing in that. That's why I say I'm a servant of the muse. I'm not a writer for hire. I'm not going to work on, you know, the Sopranos or whatever the hell is out there. I'm following my own star just like Philip Roth did or Woody Allen does or Jackson Brown does or whatever it is.
1:03:18James Altucher:It's very interesting because I love this view because it focuses on the process rather than the outcomes. And I'm always a big believer that you can't go for outcomes because as you're doing the process, you're learning more anyway. the outcomes you started with might change as you learn and gain more knowledge of your craft. You even say in, I think it's in one of these books where before you start a writing session, you pray to the muse. So it's almost like you're channeling this other energy, this other side of yourself, the superhero side of yourself. You're channeling that in order to do your work instead of being focused on, oh, I'm going to be respected by my peers, or I'm going to get this award, or I'm going to move up in status in the bestseller list, you know, by being on the New York Times bestseller list.
1:04:06James Altucher:You mentioned that this is a deep part of us to be drawn to this higher energy and it's kind of pulling at us. But a lot of people are also drawn primarily to what is my hierarchy and what is my status in that hierarchy. That's also primal from a biological point of view as opposed to a spiritual point of view. So sort of avoiding that biological point of where am I and what hierarchy am I in in this primate society I'm in and what's my status in that. You're trying to avoid that.
1:04:39Steven Pressfield:I'm reading a really interesting book right now called Falling Upward by Richard Rohr. Have you ever heard of this? R-O-H-R. And he is a Franciscan monk. It's a very short book, kind of like The War of Art. But his philosophy or the point he's making is that he divides life into two halves. First half of life and second half of life. And in the first half of life, he says, our natural concerns are hierarchy, getting the job, establishing an identity in the world, a family, whatever it is, who, you know, that sort of thing. What he calls it like creating the container. And then in the second half of life, you ask yourself, well, what goes into the container?
1:05:22And so I think when you're an artist and you're on that artist journey,
1:05:28Steven Pressfield:at least from my point of view. I know many, many artists pursue Oscars and that sort of stuff, acclaim and all that kind of thing. Money means a lot to them, status, hiring, and so forth. It doesn't mean anything to me. And I kind of will whip myself if I find myself starting to think those thoughts because I think the goddess hates those thoughts and really disapproves of them. But in the second half of life, you're really asking yourself, again, who am I? What is my gift. You know, why am I here? And really it becomes, you become much more giving in that second half of life and empathy and non-judgment becomes much more of a part of it.
1:06:05Steven Pressfield:You're not really competing with everybody to try to beat everybody out. You don't really think, oh, if I can defeat so-and-so, then I'm okay. You're really in a much more giving or teaching or sharing type of frame of mind but i also think that that way of of pursuing hierarchical goals you know status and so forth is resistance with a capital r you know and if you want to destroy yourself as an
1:06:30James Altucher:artist do that well and i think i think that's why so many people who you know they feel like they've got to take take jobs for the money and then later on they'll they'll write their novel and so many of those people get disappointed later in life and they don't end up pursuing their dreams.
1:06:48Steven Pressfield:That's not to say that that can't work. I think people can, for years and years, do jobs for higher for money. I mean, I certainly did, but hopefully at some point they cross over and start to ask themselves, you know, what is the muse talking to me about? What am I here for?
1:07:03James Altucher:And you know, the one thing I would say though is it doesn't have to be defined by first half, second half. You could decide early on.
1:07:11Steven Pressfield:Yeah, absolutely. I'm going to, in your case.
1:07:15James Altucher:You can
1:07:15Steven Pressfield:be a second half person at age 19.
1:07:17James Altucher:Right. Because what you're really talking about there too is skill acquisition. So the faster you get to this point where you're kind of moving beyond the status hierarchy, whether it's in a conventional way for money or whether it's even an artistic way where you want to be on respected by other artists and win awards and have a screenplay made into a movie and be on bestseller lists, the quicker you get past these sort of external man-made goals, probably you're cleaning the connection to that higher power that feeds the artistry. And again, whether it's an artist or an entrepreneur or whatever.
1:07:54Steven Pressfield:Yeah. I mean, that's what I would say. People might disagree with me. That's what I would say.
1:07:58James Altucher:But you look at the best entrepreneurs. They're usually driven not necessarily by, oh, I'm going to make this and a year from now sell it for a billion. They usually have a vision that nobody else had that is bigger than just, I'm going to sell this company for a billion dollars.
1:08:12Steven Pressfield:Yeah, I think so. I mean, the guy who started FedEx, you know, had that concept of, is it Nashville or Memphis? Every plane comes into Memphis and everybody thought he was completely crazy. Why should we fly if we're going from Santa Monica, you know, to Venice? Why should the package go all the way to Memphis and then come back? But it was a stroke of genius and it worked.
1:08:32James Altucher:Well, or look at Google. they really were just scientifically trying to come up with a better way to yeah well right but they but initially there are two graduate students trying to find a slightly better way of categorizing all the pages on the young internet on the young web at the time yeah and that's a trillion dollar company now and they did want to sell because they were so focused on their vision they were like okay we did it let's just sell for a million dollars to they went to Yahoo and Excite and both rejected them a million dollars. I think they offered a half a million and rejected it.
1:09:04James Altucher:These guys rejected it. Again, that's why I just make the comparison. If as much as possible you can avoid status hierarchies, it's better for general skill acquisition. Not necessarily first half, second half of life. It could be any age. It could be 50 also. It could be 60. That's why I also there's that. I'm curious what you think about the Anders Ericsson or the Malcolm Gladwell 10 ,000 hour rule, which is, you know, it takes 10 ,000 hours to become, let's say, close to the best in the world at something. 10 ,000 hours of what is called deliberate practice to become the best in the world at something.
1:09:40Steven Pressfield:I think it's true. At least in my experience, it is.
1:09:43James Altucher:So, but I'm wondering though, you know, you've developed various skills where you were able to borrow from one skill set to apply and applied it to another one. So for instance, you wrote screenplays, but first you were writing and trying to write novels for many years, like two decades before you sold your first screenplay. So I wonder how much you borrowed from trying to write novels when you started to write screenplays, which is similar skill, but different.
1:10:09Steven Pressfield:Well, I certainly, there's, it's a lot of cross-pollination there, you know, any form of writing, you know, advertising, I worked in advertising for a long time, and it's got to be the same with you. You're in the financial world, you're doing stand-up comedy, You're talking about Bitcoins, and then you're writing novels and telling stories at the same time. So it's all kind of, it's grist for the mill. It all feeds in there.
1:10:30James Altucher:I wonder how far apart two things can be before you can't borrow as many hours. Yeah, really.
1:10:35Steven Pressfield:It's like as far as possible, and it still works, doesn't it?
1:10:37James Altucher:Because at some point a year ago, I kind of figured, who am I? Am I a writer? I realize I'm doing podcasting. I'm doing writing. I'm doing stand-up comedy. I'm doing public speaking. I'm also communicating as the face of a business. And yet I can't put 10 ,000 hours into all of these things or I'll be dead. So I kind of felt like the umbrella was sort of a performer, like an entertainer of some sort. And an entertainer with valuable information, like a court jester who speaks the truth. And that allowed me to say, okay, now I can borrow 10 ,000 hours of public speaking and put it into comedy. or 10 ,000 hours from writing and put it into speaking or podcasting or whatever.
1:11:23Steven Pressfield:So you're asking the question, who am I? Yeah. What is my gift, right? And I think you're also creating something that has never existed before. There's never been a James Altucher before, right? There's never been anybody doing that thing that you're doing. You know, there are people maybe that are doing something in the same area, but you're kind of, you're inventing yourself as you go along. But I would say to you that the muse, your muse, already knows all that. And the more you can listen to her and follow her, which you are following her, you're obviously following her because you're a guy that kind of follows impulses and has guts to do it, you know, to leap off the cliff and across into the extraordinary world.
1:12:04Steven Pressfield:So I take my hat off to you. You're inventing yourself as you go along, and it's an interesting process.
1:12:09James Altucher:But you've written about this and you've experienced it for so many years. how would you advise someone listening to this after those senses have been deadened for so many years for so many of us, how would you suggest they find what that extraordinary, where the...
1:12:25Steven Pressfield:Are you really asking me to say that? Yeah. Well, I would say, and I've never really said this either, but if I were advising somebody, step one, I think, would be listen to your dreams. I mean, your real dreams, the dreams that you dream at night. Start journaling them or have a keep a tape recorder because your dreams are coming from your soul, from your higher self, and they'll be trying to communicate to you. Or if you don't do that, do any of the other kind of techniques like that Jung popularized or active imagination or that kind of thing, sitting down just writing stuff. Try to get to that level, that higher level.
1:13:05Steven Pressfield:But the other thing I would say is to be of good cheer because that force, whether you deny its existence or not, is working inside you. That biological clock is ticking inside you, and it is guiding you. So the only thing I would say overall is get in touch with that more any way that you possibly can. I think sometimes I've heard people ask you this. They say, well, where do your ideas come from? Where do you get your ideas, right? And I have a feeling, I can't prove this, but ideas, I think, are coming to all of us, all the time. But a lot of us don't have the skill to listen. We're in the shower, an idea comes, it comes through, oh, I think I'll start a company that does this, and we've forgotten it by the time we put the soap down, you know?
1:13:52Steven Pressfield:Whereas I think somebody like you or me or people that are sort of professionals in this business or have committed themselves to it, we hear those ideas more. You know, when that idea comes through, we go, oh, shit, that's a great idea, you know? and we write it down somewhere, even if we come back to it months later. But again, that's coming from that other dimension. And just like writing, I think that's a skill.
1:14:20James Altucher:It's a muscle that has to be exercised.
1:14:22Steven Pressfield:Exactly, just like learning your dreams. I mean, if you try to write down your dreams, for the first month, you're not even going to remember anything, right? They're just going to come and go. But as you start to, you know, actually write them down, wake up, dictate them into a thing, you'll start to remember more and more and more of them. You'll acquire that skill. Just like you're talking about with ideas. Do you do that? Do you write that? I do that, absolutely, yeah. And it's very, very helpful. Let me recommend one book. There's a book called Inner Work by Robert Johnson, who is a Jungian psychologist, and he just talks.
1:14:57Steven Pressfield:It's a really short, easy book, almost as short as that, about your dreams and how to analyze them. It's really good.
1:15:03James Altucher:I love that you're recommending books that not only have I not read, but I've never even heard of. Usually everyone's kind of read, you know, there's the same batch of books that go around that everyone's read. Because they're good, I'm not complaining about those books, but I love that these are new books now to feed me.
1:15:17Steven Pressfield:Well, in a certain world, everybody knows about this book, but that's certainly, it's one. It's a good one. You know, I recommend it to you.
1:15:23James Altucher:So one thing you mentioned in these books, and I'm going back and forth between kind of like this macro self way of using the hero's journey to help ourselves and the artistry and so on. But then there's also kind of just the technical, okay, this is also how you tell a story. So you, you mentioned that the inciting moment, the call to action is like the first poll. And then there's the second poll where that call to action is ultimately resolved after all the conflicts and everything. And maybe just define that a little bit. Okay.
1:15:57Steven Pressfield:This is a sort of a storytelling principle that you might get if you took Robert McKee's course or if you took anybody else's course. And like the inciting incident in The Bourne Identity is when Matt Damon asks the question, who am I? I don't know who I am. And he acquires his intention in the inciting, which is to find out who am I. And then as soon as this is just a, like I say, a storytelling principle. So as soon as that moment happens and we're sitting in the audience watching the movie, we can't help but ask the question, yeah, who the fuck is he, you know?
1:16:31James Altucher:As you put it, now we're along for the ride. We're along for the ride. We weren't along for the ride before. It was the setup. We were like mildly curious. It kept us going. But now we're like, okay, take us on the journey.
1:16:41Steven Pressfield:Yeah, because like if you remember, there's a scene early in that movie where he's in Germany or Switzerland or something like that. He doesn't know who he is. And he lies down on a park bench to sleep. And these two cops kind of roust him out. Do you remember that? you know, in German or whatever, they say something. And he gets up and just beats the crap out of them. And it sort of looks at his hands afterward like, you know, I do that, you know? And so he realizes in that moment he is somebody. He does have an identity and he doesn't know what that is. And at that moment, you know, the second pole immediately, the first pole is the question, who am I?
1:17:17Steven Pressfield:And the second pole kind of pops in, which is the answer to that question. Who the fuck is he? And so we are along for the ride. And now we know that he's going to find out eventually. So that pulls us through the movie. We know there's a scene coming, right, where he finally, oh, I was, you know, whatever. And so that's that storytelling principle.
1:17:38James Altucher:And then what I like, you wrote somewhere, and I never thought of it this way before, but it's really interesting. You wrote, you kind of described two things about who are the villain in these stories. And sometimes the villain is an abstract concept. sometimes the villain is a person but basically the villain is everywhere all the time like the villains just constantly like even after you think the story's over there's still the villain popping out like a hand come the mummy's hand coming out of the ground to grab you one more time when you think the whole story is over so just villains villains villains constantly which i thought was very interesting i never thought of the villain that way i always thought of it more as like a chess game like my move and your move and my move and it's but it's really just the villain's constantly hitting you in ways you don't expect.
1:18:21Steven Pressfield:Yeah, yeah. I mean, that is like a convention of the thriller genre, right? The Stephen King thing where the hand comes up out of the grave and grabs you by the ankle, you know? But I think there are other movies, obviously, when the villain is vanquished. But I have a theory that resistance, my idea of capital R resistance, the thing that stops you from doing your dream, that's the villain in every story. It's just in a different guise. It's that negative force, whether it's the alien or the shark in Jaws or whoever it is, that's out there, you know, the devil that never goes away, that's always trying, you know, just like you say, it never stops.
1:18:57Steven Pressfield:It's always coming after you.
1:18:58James Altucher:And then you said another thing that was very interesting, which is that we know the hero changes. That's part of the convention is that the hero gets knowledge and learns and then ultimately returns with this new knowledge, the gift. But the villain never changes. And so, but like in Star Wars, Darth Vader changes throughout the course of the three movies. You know, how do you, or maybe -
1:19:20Steven Pressfield:I'm not an expert in all of the Star Wars things, but I would, you could probably make a case that in a way Darth Vader is a hero or a hero of certain subplots. I mean, it's what, Anakin Skywalker is his real name. I mean -
1:19:33James Altucher:So yeah, maybe we go deeper and we realize there was a deeper villain,
1:19:36Steven Pressfield:which is like - The emperor or the whole concept of the empire that crushes, you know, all independent thought, you know?
1:19:43James Altucher:But are we backfilling that? Like, now that it's over, we could say, oh, no, Darth Vader wasn't, this was the villain. We thought Darth Vader was the villain the whole time. It was really this.
1:19:51Steven Pressfield:Yeah, I mean, off the top of my head, not really knowing, having seen, I would say he's not the villain, you know? He may act as the villain in certain movies or subsections of movies, but I don't think in the end he is. You could probably do that whole story from his point of view, and it would really be kind of a fascinating story, I would think.
1:20:08James Altucher:Well, I think across the first six movies, they do sort of portray that he is the hero of all six. Luke's the hero of like the last three. And they do sort of say Darth Vader is the hero of all six. You also see something very interesting, which is that the final shot is usually similar to the opening shot. And I thought that was interesting because I could think of counterexamples, but let's think of some positive examples. Like The Godfather was an amazing example that you give, which is that it starts off roughly in The Godfather's office and people are being extra polite to him and treating him like The Godfather and asking him for favors.
1:20:45James Altucher:And then it ends with his son, Michael Corleone, in that same office, and now everyone's treating him with that deferential respect. So it's the same scene.
1:20:54Steven Pressfield:And then the door closes on Kay, his wife.
1:20:57James Altucher:But other movies, I'm trying to think, Good Will Hunting was another example. It's not in every movie.
1:21:04Steven Pressfield:It's just an interesting concept as a storyteller to keep in mind. Right. So even metaphorically. Am I going to do this? Yeah, yeah. Again, it's the hero's journey with the hero coming home. It's a circular or semi-circular thing. It starts and comes back.
1:21:20James Altucher:So given that it's almost so formulized, this arc of the hero, how come everybody can't write a thriller?
1:21:30Steven Pressfield:I don't know. It's a very good question. I mean, I've tried to write them and failed. So, you know, not everybody can do everything. Like where did you fail at? And when you were writing a thriller, one of the things I did was I violated the rules of the genre. You know, I didn't really learn the signposts that you had to the beach you had to hit. I kind of cheated and I tried one and it didn't really work.
1:21:51James Altucher:So in addition to the arc of the hero for each genre, as you guys point out in the story grid, as Sean Coyne points out, there's kind of beats that you have to hit. So like in the thriller, as opposed to the mystery, in a thriller, the hero has to be completely at the mercy of the villain. Like his life is at stake. That's one beat. Yeah, that's one scene that you have to hit. In a mystery, it's not necessarily the case.
1:22:11Steven Pressfield:I think so. Again, I'm not an expert in all of these things, but that's one of the beats that Sean taught me, that there's a scene, the hero at the mercy of the villain scene has to be in there somewhere. You know, it's just a convention that holds true. And if it's not there, then the audience gets pissed off, you know, or the audience feels like, I don't know, it didn't quite work for me. You know, there's something empty. It was something hollow.
1:22:35James Altucher:So why did you violate, given that you know the rules, why did you violate the rule? Because I didn't know the rules, you know. Well, okay, take a romance now, and you describe the way we were.
1:22:45Steven Pressfield:Again, I'm not an expert in all this stuff, you know. But there are rules. There are conventions.
1:22:49James Altucher:So I like how you described the way we were. was the movie, this old movie starring Barbra Streisand, Robert Redford. And you described it in terms of the ins and the outs. So at the beginning and the end, we're kind of, you know, in, we know what happened, what's happening. Like in the beginning, they're going to fall in love. And at the end, they're either in love or they're not, or something happens. But in the middle, they get further and further apart as the challenges happen in a romance. And maybe at some point they hate each other and then somehow they either come back together or things get resolved.
1:23:22James Altucher:Am I describing that right? The ins and the outs? Well, yeah, yeah.
1:23:26Steven Pressfield:I mean that the opening image and the closing image, the opening scene and the closing scene, ideally will be opposites of each other. You know, they'll accept that they'll look the same. Like, as you said, in The Godfather, both scenes are in the same office, but in one, you have the original Godfather, Marlon Brando sitting in the chair, and at the end, it's Al Pacino sitting in the chair. So almost, if you don't even see the whole movie, if you only see the first scene and the last scene, even though you don't know exactly what happens, you kind of get the sense of what has happened. So ideally, I think an opening and a closing, you know, have that, those qualities, that it's, they look similar, but they're as far apart emotionally as they could possibly be.
1:24:09Steven Pressfield:to show that change has happened. That something has been revealed. The truth has been revealed. It was already there.
1:24:17James Altucher:And in The Way We Were, this romance, and I actually haven't seen it. I just know what I read in your book. You should see it. It's a great movie. I'm going to. It looks like a great movie. But I'm going to give a spoiler. At the end, they're not together. Right. It's a tragedy. It's a sad ending. So is that acceptable in the romance?
1:24:34Steven Pressfield:Absolutely, yeah. It's a happy ending. The couples go off together. up there are many many movies where they don't right where i guess you know the love story doesn't work yeah because he ended up being they ended up just sticking to their conventional ways as
1:24:48James Altucher:opposed to they were just too far apart yeah yeah i'll just read one one or two quotes from you i really like no one is born a pro you've got to fall before you hit bottom and sometimes that fall can be a hell of a ride and so what you're saying there if i if i could understand is you're describing the artist's journey, you need the hero's journey first. Exactly, exactly. Thanks again, Stephen, for coming on the podcast. I really appreciate it. I know you don't do a lot of these.
1:25:14Steven Pressfield:Thanks for having me. Thanks for the great questions. You made me think. I'm all completely worn out.
1:25:18James Altucher:Good. That's my goal.
1:25:20Steven Pressfield:Great. You did it.
1:25:34Steven Pressfield:Hello, and welcome to PlutoFull. If you know the name of the movie you'd like to see, just stream it for free on Pluto TV, where all your blockbuster favorites are landing all summer long. Catch Anchorman, The Legend of Ron Burgundy. Fantastic. The Matrix Trilogy. Welcome to the real world. Mean Girls.
1:25:51James Altucher:Shut up.
1:25:52Steven Pressfield:Titanic. I'm the king of the world. And so much more. For showtimes, press nothing. They're free 24-7. That is so fetch. On Pluto TV. Stream now. Pay never.
From the publisher
Episode Description:
This is a From the Archive episode with one of my favorite guests: Steven Pressfield.
Steven Pressfield has spent his career writing about war, creativity, discipline, storytelling, and the inner battle every artist faces. In this archive conversation, James and Steven explore how stories work—and why the same structures that power novels and movies also show up in real life.
They begin with The Legend of Bagger Vance, which Pressfield built from the structure of the Bhagavad Gita. James connects that idea to his own writing, where ancient texts like the Yoga Sutras became frameworks for modern essays about entrepreneurship. Their point is simple: if a story has survived thousands of years, it probably contains a structure worth studying.
From there, the conversation moves into the hero’s journey. The ordinary world. The call to adventure. The refusal of the call. The mentor. The threshold. The extraordinary world. The tests, allies, enemies, ordeal, return, and gift.
But Pressfield pushes the idea further. In real life, people do not always answer the call. Some people refuse it for years. Some cross the threshold and then run back. Some sacrifice security, status, money, family expectations, or even relationships to follow the deeper pull of their lives.
James shares his own story of walking out of a finance job after three days, leaving his coat on the chair, taking the elevator down 40 floors, getting on a train, and never returning. Pressfield recognizes it immediately as a real-life threshold moment.
The conversation then turns to The Artist’s Journey. Pressfield explains that the hero’s journey ends when the hero returns home with a gift. The artist’s journey begins when the artist asks: What is the gift I am meant to give? What is my material? What is my voice? What am I here to make?
They discuss Resistance as the real villain in every story, why the question “Who am I?” often drives the inciting incident, why villains often do not change, why opening and closing images matter, and why genres have rules that writers ignore at their own risk.
This episode is a masterclass in story, but it is also a meditation on identity. The deeper question is not just how to write a story. It is how to recognize the story already trying to live through you.
Editorial Note:
This is a "From the Archive" episode. References to “new” or “upcoming” books, projects, or events reflect the timing of the original recording.
What You’ll Learn:
- Why Steven Pressfield built The Legend of Bagger Vance on the structure of the Bhagavad Gita.
- How ancient myths and spiritual texts can become frameworks for modern stories.
- Why the hero’s journey begins only when the hero answers the call.
- What separates the ordinary world from the extraordinary world.
- Why Resistance appears immediately after the call to action.
- Why crossing the threshold changes how other people see you—and how you see yourself.
- How the artist’s journey begins after the hero’s journey ends.
- Why the artist’s real question is: What gift am I bringing back?
- How to go deeper into theme instead of just telling a surface-level story.
- Why success, awards, money, and status can become forms of Resistance.
- How dreams, intuition, and recurring ideas can point toward a person’s real work.
- Why every strong story creates a first pole and second pole: the question and the answer.
- Why the villain may be a person, a force, or Resistance itself.
- Why genre conventions matter, even for experienced writers.
- How opening and closing images can reveal the full emotional transformation of a story.
Timestamped Chapters:
- [02:00] Steven Pressfield and the Ancient Structure of Story
- James introduces Pressfield through The Legend of Bagger Vance, The Authentic Swing, and the Bhagavad Gita.
- [03:33] Ancient Wisdom in Modern Writing
- James explains how he used the Yoga Sutras as a hidden structure for one of his most popular entrepreneurship essays.
- [04:42] Stories That Have Been Tested for Thousands of Years
- Why myths, sacred texts, and ancient epics still work as storytelling engines.
- [05:00] Pressfield’s Small Books on Storytelling
- James introduces Pressfield’s mini-books on how stories begin, what they are about, and how artists find their material.
- [05:31] Are You the Hero or the Red Shirt?
- James asks whether everyone is really the hero of their own story—or whether some people refuse the call.
- [07:13] The Call to Adventure and the Refusal of the Call
- Pressfield walks through Joseph Campbell’s structure: ordinary world, call, refusal, and threshold.
- [08:31] It Is Never Too Late to Answer the Call
- The hero’s journey can begin late, and people may have more than one journey in a lifetime.
- [09:08] Ordinary World vs. Extraordinary World
- Luke Skywalker, Star Wars, Christopher Vogler, Blake Snyder, and the moment a story crosses into Act Two.
- [10:45] Resistance at the Edge of the Threshold
- Why no one enters the extraordinary world without hesitation, fear, or circumstances forcing the break.
- [11:23] Mentors, Books, and Virtual Teachers
- James questions whether every hero needs a mentor and describes books and podcast guests as his own collective mentors.
- [12:32] What Steven Gave Up to Become a Writer
- Pressfield recalls sacrificing security, a marriage, and stable advertising jobs in order to keep writing.
- [13:25] The Temptation to Stay Safe
- The boss offers the title, the office, the raise—and the artist has to decide whether to cross the threshold anyway.
- [14:15] James Walks Out of the Ordinary World
- James tells the story of leaving a finance job after three days, taking the elevator down 40 floors, and never returning.
- [15:36] Real Life Follows the Hero’s Journey
- Pressfield explains that threshold moments happen before we understand them as story structure.
- [16:44] The Books That Made Steven Pressfield a Creative Mentor
- James names The War of Art, Turning Pro, Nobody Wants to Read Your Sht*, The Knowledge, and The Artist’s Journey.
- [17:36] How the Hero Becomes Known Differently
- Pressfield explains how crossing the threshold changes the hero’s identity in the eyes of others and themselves.
- [20:26] Breaking Bad and the Discovery of the Real Self
- Walter White becomes an example of a character realizing who he really is inside the extraordinary world.
- [21:08] What the Audience Sees Before the Villain Does
- James explains how the hero, villain, and audience may recognize transformation at different moments.
- [22:13] Crossing the Threshold Means Losing People
- Pressfield and James discuss how entering a new life attracts new people and repels old ones.
- [23:38] Real Life Is Messier Than Story
- Unlike a focused screenplay, a life can contain many themes at once: parenthood, business, art, family, and identity.
- [24:36] Ignorance, Arrogance, and Faith
- Why artists and entrepreneurs need enough irrational confidence to begin before they know whether they have anything to say.
- [26:53] Peeling Back the Onion
- James and Steven discuss how artists move from surface ideas to deeper themes over time.
- [29:04] The Rolling Stones, the Beatles, and Artistic Evolution
- How great artists begin by imitating what they love and eventually discover what they are really trying to express.
- [32:08] What Are We Actually Talking About?
- Pressfield pauses the conversation to ask whether a theme is emerging from the discussion itself.
- [33:25] The Calling Is Already Inside You
- Pressfield argues that each person is born with a destiny, identity, or inner pressure that eventually wants to surface.
- [35:21] The Hero’s Journey Across Generations
- James and Steven discuss World War II, the Greatest Generation, the boomers, and social movements as mass threshold moments.
- [39:48] The Full Shape of the Hero’s Journey
- Ordinary world, call, mentor, inciting incident, trials, return, and the gift brought back to the people.
- [41:17] When the Artist’s Journey Begins
- Pressfield explains that the artist’s journey starts when the hero’s journey ends.
- [42:33] What Is the Gift?
- The artist asks: What is my act? What is my material? What is my medium? Who am I?
- [44:20] Good Will Hunting and the Beginning After the Ending
- Why the end of one story often marks the beginning of the artist’s real work.
- [45:17] Catch Me If You Can and the Artist After the Adventure
- James uses Frank Abagnale as an example of a hero’s journey followed by a less cinematic but still meaningful artist’s journey.
- [47:00] The Return Home and the Embedded Self
- Pressfield explains that the person at the end of the journey was already hidden inside the person at the beginning.
- [49:05] Who Am I?
- James identifies the core question behind the inciting incident: am I ordinary, or am I extraordinary?
- [51:28] Who Am I, Why Am I Here, What Do I Want?
- Pressfield connects story structure to Stanislavski’s dramatic questions and real-life identity.
- [53:37] Taken, Jason Bourne, and the Hidden Self
- The extraordinary world reveals the self that was always there but could not appear in the ordinary world.
- [55:00] Why Stories Let Us Practice the Extraordinary
- James describes storytelling as a safe space where people in ordinary life can rehearse crossing the threshold.
- [55:45] Steven Pressfield: Servant of the Muse
- Pressfield answers James’s question “Who are you?” by describing himself as a servant of the muse.
- [56:31] Success, the Muse, and the Second Half of Life
- Pressfield discusses process, hierarchy, status, Richard Rohr, and why chasing awards can become Resistance.
- [01:03:00] Becoming a Second-Half Person at Any Age
- James and Steven discuss moving past external goals earlier in life and clearing the channel for deeper work.
- [01:05:25] The 10,000-Hour Rule and Cross-Pollination
- Writing, advertising, finance, comedy, podcasting, and entrepreneurship all become grist for the mill.
- [01:07:16] Inventing Yourself as You Go
- Pressfield tells James that he is creating something that has never existed before: the James Altucher version of the artist’s journey.
- [01:08:20] How to Find the Extraordinary World
- Pressfield advises people to listen to their dreams, journal them, and pay attention to the signals coming from the deeper self.
- [01:10:40] Inner Work and Learning to Hear Ideas
- Steven recommends Robert A. Johnson’s Inner Work and describes creativity as the skill of noticing what is already arriving.
- [01:11:49] The First Pole and the Second Pole
- The inciting incident creates a question the audience needs answered, as in The Bourne Identity: Who is he?
- [01:13:31] The Villain Is Everywhere
- James and Steven discuss why villains keep returning and why Resistance may be the real villain in every story.
- [01:15:05] Does the Villain Ever Change?
- Darth Vader becomes an example of a character who may look like the villain but is really on another journey.
- [01:16:16] Opening Image, Closing Image
- The Godfather shows how a story can begin and end in similar places while revealing total transformation.
- [01:17:19] Why Everyone Can’t Just Write a Thriller
- Even with formulas available, genre rules and obligatory scenes still have to be understood and honored.
- [01:18:24] Rules, Genres, and Why Audiences Feel Cheated
- Pressfield explains that if a genre’s necessary beat is missing, the audience may feel the story is hollow.
- [01:18:42] Romance, Tragedy, and The Way We Were
- James and Steven discuss romance structure and why a love story can still work when the couple does not end up together.
- [01:20:54] No One Is Born a Pro
- James reads a Pressfield line about falling before hitting bottom and connects it to the artist’s journey needing the hero’s journey first.
Additional Resources:
- Steven Pressfield Official Website
- Steven Pressfield Books
- The War of Art by Steven Pressfield
- Turning Pro by Steven Pressfield
- The Artist’s Journey by Steven Pressfield
- Nobody Wants to Read Your Sht* by Steven Pressfield
- The Authentic Swing by Steven Pressfield
- The Legend of Bagger Vance by Steven Pressfield
- “How Does a Story Start?” by Steven Pressfield
- The Writer’s Journey by Christopher Vogler
- Save the Cat! by Blake Snyder
- Inner Work by Robert A. Johnson
- Falling Upward by Richard Rohr
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